Sales Gravy: Jeb Blount

In this episode of The Sales Gravy Podcast, discover how Alex Niswander used the Fanatical Prospecting framework to maximize outreach and build meaningful client relationships. Learn about creative touchpoints, High-Intensity Prospecting call blocking (HIPs), and actionable tips to fill, move, and close your sales pipeline effectively. Key Takeaways: – Multiple Touchpoints for Better Engagement: Combining weekly calls, text messages, and video messages in a month-long sequence creates many cell phone interactions, helping to maintain visibility with prospects. – Text Messaging as a Follow-Up Tool: Texting becomes effective later in the process, especially after leaving voicemails or sending emails, as it creates a softer approach to earning a prospect’s time rather than jumping in and selling immediately. – Personalized Video Messages: Video messages create an opportunity to add a human touch to prospecting by showing prospects there’s a real person behind the outreach. – Call Blocking to Maximize Productivity: High-Intensity Prospecting (HIP) sessions involve short, focused sprints of 15-30 minutes dedicated to making as many calls as possible, ensuring consistent and impactful outreach. – The 90-Day Prospecting Payoff: Prospecting efforts often show results after 90 days, emphasizing the importance of daily consistency to maintain a steady pipeline of opportunities. – Building Respect Through Personalization: Small gestures, like sending photos or handwritten notes, help prospects feel valued, making them more likely to engage and build trust with the salesperson. – Balancing Sales Activities: Effective prospecting balances three essential activities—filling, moving, and closing the pipeline—to ensure steady progress and avoid periods of downtime or overwork by planning your time effectively. – Fundamentals Still Deliver Results: Basic strategies, like leaving business cards or sending physical mail, remain effective over time.  – Creativity in Prospecting: Unique and memorable approaches, such as sending coffee with a note, can differentiate outreach efforts and leave lasting impressions. The Power of Multiple Touchpoints When it comes to prospecting, repetition and persistence are the name of the game. A well-structured outreach plan includes multiple touchpoints, particularly through cell phone communication. Over a month, combining calls, text messages, and video messages can result in many meaningful interactions. Each touchpoint serves to maintain visibility with prospects and gently guide them toward engagement. Using Text Messaging Effectively Texting has become a more accepted form of communication, especially post-COVID. While it may not be appropriate for the first interaction, texting later in the process can be effective. The goal of these messages is to earn a prospect's time rather than immediately sell a product or service. For example, following up on a voicemail with a polite and informative text can soften the approach and make the interaction feel less intrusive. Video Messaging for a Human Touch Video messaging is another way to connect with prospects. Including a short, personalized video message in a text or email can make outreach more human and relatable. It doesn't require additional content, recording and sending a video version of a voicemail can have a significant impact. Video messages show prospects that there is a real person behind the communication, which can increase the likelihood of securing a meeting. Expanding Communication Channels Relying on emails or LinkedIn messages limits opportunities to engage with prospects. A diverse approach, including calls, texts, and even creative methods like mailing physical items, increases touch points and keeps the process dynamic. For instance, sending a photo of yourself outside your prospect’s local franchise location or mailing a small, personalized gift demonstrates effort and creativity.

Over the past two months the team at Sales Gravy has been working hard on our business plan for next year. Like so many other companies, we build an annual business plan because we need to know where we’re going and how to get there.  We’re not leaving our fate to chance. Our business plan is compass that helps us navigate and stay on track to reach our goals.   Randomness is the Enemy of Effectiveness But what about you? Have you ever stopped to think that you need the exact same thing for your upcoming sales year? Without a plan, it’s easy to drift and fall into randomness—just waking up every day and hoping something good happens.  But here’s the deal: Randomness is the enemy of effectiveness.  If you don’t set a clear direction, you’ll never hit the target you’re aiming for. You’ll be like a boat without a rudder—drifting and, eventually, ending up someplace you never intended to go.  Yogi Berra said it best: “If you don’t know where you’re going, you’ll end up someplace else.”  Trust me, “someplace else” isn’t where you want to be at the end of next year. Adopt a CEO Mindset The difference between average salespeople and top performers often comes down to one key mindset: top performers don’t act like employees; they think like entrepreneurs. The moment you start treating your territory as if it’s your own business, your mindset changes. You stop feeling like a cog in the wheel and start seeing yourself as the driver, not the passenger. Your company shoulders the big financial risks—providing you with the product, the brand, the support. But you own your market, solve the problems, and build relationships that turn into revenue. You own your time and results. That’s the entrepreneurial mindset.  Creating Your Personal Buisness Plan Starts With A Vision To create your personal business plan, you start your vision.  Where do you want to be a year from now?  What do you want to accomplish in your territory or area of responsibility? What income do you want you earn? What awards do you want to win?  What does winning look like?  Define it. Get crystal clear. Then think about your values.  What do you stand for?  What kind of impact do you want to make? What kind of relationships do you want to build?  How will you show up for your clients, team members, and company every single day? Once you’ve nailed this down, put your strategy in place.  Break your territory into logical quadrants so that you know where you’ll be investing time each day.  Identify the industry verticals that have the highest potential. Pinpoint your ideal customers.  Segment your prospects and customers into High Potential, Medium Potential, and Low Potential.  Create a list of your top ten dream accounts, 25-50 conquest accounts, and 100-500 high potential and medium potential targeted accounts. This will help you attack your territory with a targeted vs random approach.  Identify your key competitors and do an analysis of each of their strengths, weaknesses, opportunities and threats. Then do the same for yourself. Define your daily battle rhythm, disciplines, and activities that drive pipeline growth.  Get intentional about your priorities and how you manage your calendar. After all, time is your greatest asset and as the CEO of you, your time is money.  Once you have clarity on your vision and strategy, get granular. A vision without action is just a fantasy.  Break Your Personal Business Plan Into Small Steps to Success Break your plan down into achievable goals. I’m a fan of activity-based metrics because you can control them. This is about setting standards that become non-negotiable habits. The key is to choose metrics that move the needle on revenue and are fully within your contro You can’t always control who picks up the phone or who says yes, but you can control how many doors you knock on, how many calls you make,

In this episode of The Sales Gravy Podcast, Jeb Blount, Jr. welcomes Kirk Richardson, author of Craft Beer Country, to dive into the world of craft beer, exploring trends, challenges, and the rise of IPAs. Discover how the craft beer industry has blended innovation and tradition to become a cultural phenomenon. Key Takeaways: – Resilience in Craft Beer Market: Despite challenges in the beer industry, craft beer gained a 13% increase in market share in 2023, weathering the storm better than large-scale breweries. – Significance of Hops: Hops, a core ingredient in beer, play a vital role in flavor, aroma, and shelf life. Varieties include aroma, bittering, and dual-purpose hops, each contributing to unique brewing profiles. – Historical Roots of Sours: Sour beers trace their origins to Belgium, where open fermentation with wild yeast created distinctive flavors, making them one of the oldest beer styles still enjoyed today. – Seasonal Beer Preferences: Beer choices often align with the seasons, with lighter options like sours and lagers favored by many in warmer months and darker stouts and porters during colder seasons. – Challenging Stereotypes: While there is often some misconception around craft beer enthusiasts, the craft beer experience is accessible and welcoming, offering something for everyone regardless of expertise. – Cultural Significance of Brewing: Brewing dates back thousands of years, with craft beer continuing traditions like those of ancient Egypt, where beer was used as both sustenance and currency. – Breweries as Social Hubs: Breweries cater to diverse personalities, providing spaces for extroverts to socialize and introverts to enjoy solitude, fostering connections and memorable experiences. – Storytelling in Craft Beer: The industry thrives on the stories of its people, from the challenges of sourcing ingredients to the inspirations behind unique brews, enriching the craft beer community. – Navigating Supply Challenges: Craft brewers often face supply chain hurdles, particularly in sourcing specific hops, yet their creativity and adaptability in dealing with these issues are often what drive the industry forward. – Craft Beer’s Universal Appeal: With its wide range of styles and flavors, craft beer continues to bring people together, celebrating diversity in taste and creating lasting bonds through shared experiences. https://youtu.be/r_7XsernY7Y?feature=shared The Role of Craft Beer in Modern Culture Craft beer holds a unique place in today’s beverage market, offering a blend of tradition, innovation, and community. With its roots deeply embedded in history and its appeal growing across diverse audiences, craft beer has become more of a cultural experience than just a drink. Craft Beer’s Market Growth and Resilience The beer industry has faced significant challenges in recent years, from shifts in consumer preferences to economic pressures. Despite this, craft beer has demonstrated resilience, gaining a 13% increase in market share in 2023. While larger breweries have struggled, craft beer’s ability to innovate and connect with its audience has allowed it to thrive. The Essential Role of Hops Hops, one of beer’s four primary ingredients, are integral to the brewing process. They contribute to the beer’s flavor, aroma, and longevity. Brewers use different types of hops (ex. aroma, bittering, and dual-purpose) to craft a wide range of styles. However, the supply chain for hops can be unpredictable, with shortages and oversupply cycles creating challenges for brewers. A Historical Perspective on Sour Beers Sour beers, one of the oldest styles of beer, have a storied history dating back to Belgium. These beers were traditionally made through open fermentation, allowing wild yeast to develop their signature tart flavor. Today, sours remain popular for their unique taste and connection to brewing’s historical roots,

Learn how to sell more at the end of the year by helping small and medium-sized businesses (SMBs) reduce their tax bill while making strategic investments in their company on this Money Monday episode of the Sales Gravy Podcast. If you’ve been looking for a way to hit or exceed your annual quota, qualify for President's Club, or simply earn a bigger paycheck or bonus, focusing on SMBs in the final weeks of the year might give you the edge you need. SMBs are Motivated to Reduce Taxes In the United States there are millions of SMBs and the vast majority of these businesses are what we call pass-through organizations for tax purposes. This means that the owners or partners in these businesses report the profits on their personal tax filings. Unlike big companies, small companies don’t have the luxury of rolling profits over to the next year. So whatever they made this year, they have to pay taxes on. As the calendar winds down SMB business owners are often motivated to invest in products, services, and software solutions in order to reduce taxable income. In other words, if a business has shown strong profits throughout the year, its owners might be keen to spend some of that money on improving their operations, expanding their capabilities, or streamlining their processes—right now—rather than hand over a large chunk of their profits to Uncle Sam come tax season. Business Owners Hate Paying Taxes To understand why this year-end period is so critical, let’s get into the mindset of a small or medium-sized business owner. Unlike large enterprises with multiple departments and complex accounting strategies, SMB owners are often personally invested in the company’s financial results because those results are essentially their income. It’s how they pay their mortgage and put food on the table. For this reason, they watch their revenue and expenses closely. As the year comes to an end, they’re looking at their bottom line and thinking about the upcoming tax bill. For many of these business owners, profit is a double-edged sword. Don’t get me wrong, they want to make a profit. But at some point, too much profit triggers a much higher tax bill. If there is one thing I know about small and medium sized business owners its that they hate taxes. They are always looking for ways to legally minimize their tax liability. One easy and productive way to do this is to make fully or partially depreciable investments in the business before December 31st. That could mean buying new equipment, software, training packages, or services that will not only improve the business long-term but also reduce taxable income for the current year. An Urgent Need to Spend As a salesperson, the key takeaway here is that your prospects have a natural, time-bound incentive to spend. If you can position your product or service as the right investment at the right time, you might find it easier to close those deals that seemed just out of reach during the rest of the year. And by the way, if you are dealing with decision-makers who are pushing off decisions to next year, this is a great way to get past that objection. Framing Your Business Case I want to be clear though that most businesses are not going to spend money for the sake of spending money. Savvy business owners want to reduce taxes and do the right thing for their company. Therefore, you can’t just be transactional. You still must follow the sales process and build a bridge to the value of tax savings AND business improvement when making your business case. It’s all about framing your product or service as a strategic investment rather than a mere expense. For example: If you sell software tools that improve operational efficiency, make the case for how your solution will help them save on labor costs, reduce errors, and streamline workflows. If you’re selling advertising, highlight how a year-end launch of a new campaign will lead to immediate result...

In this episode of The Sales Gravy Podcast, Jeb Blount interviews Keith Peiris, CEO of Tome, to discuss how AI is transforming sales, from prospecting and building lists to crafting personalized emails and uncovering hidden opportunities. Key Takeaways: – Understanding Strategic Alignment is Key: Successful enterprise sales go beyond impressing with technology. It is essential to understand a prospect’s business strategy and align solutions with their key initiatives. – Effective Discovery is More Important than the Demo: Sales success hinges on understanding what the prospect cares about and tailoring the conversation around their needs. – Vetting Opportunities Saves Time and Resources: It's not enough to have an excited champion. The real question is whether the solution aligns with the company’s strategic goals and can gain executive buy-in. – Develop a Point of View (POV) Before Outreach: Instead of waiting for a meeting, develop a POV on why a prospect needs your solution and use that to guide outbound efforts. – Human Relationships Still Matter Most: AI can accelerate research and help craft messaging, but building trust and making prospects feel understood and valued remain the most consistent predictors of sales success. – Outbound Prospecting Must Be Consultative: Hunting effectively requires approaching prospects with a well-researched, consultative mindset rather than relying solely on automated, impersonal outreach. – Over-automation Leads to Diminished Trust: Prospects can easily detect AI-generated emails, and overuse of automation can lead to being blocked by potential clients. – Sequencing Tools Must Be Used Thoughtfully: Sequencing tools are valuable when used for multi-touch, multi-channel strategies, but they should complement, not replace genuine human outreach. These tools can be effective if used for synchronous and strategic touches, like personalized emails, calls, and handwritten notes. – Slow Prospecting Wins: AI has accelerated email prospecting, but the resulting automation flood has led to blocking and decreased trust. Personalized, thoughtful prospecting, where each touchpoint is meaningful, stands out, and builds credibility. – Sales Leaders Are Banning AI-Generated Emails: Sales leaders are increasingly banning AI email tools and automated SDR platforms due to the damage they cause to domain reputation and customer trust. Thoughtful, human-crafted communication is becoming a necessity. https://www.youtube.com/watch?v=nIsMpNvHYqo The Balance Between Technology and Human Connection The sales industry has evolved significantly over the past few years, and a major driver of this change is artificial intelligence (AI). Tools that automate prospecting, communication, and customer insights have become a standard part of the sales process. While AI offers immense advantages, it's not a magic bullet. Success in sales still requires a balance between leveraging technology and maintaining human connection. As companies race to adopt AI-powered tools, many salespeople have fallen into a common trap: over-automation. The temptation to let AI handle everything, from prospecting to follow-ups, is strong. After all, these tools can send hundreds of emails, automate responses, and even draft messages that mimic human speech. However, over-reliance on automation has led to new challenges. The Pitfalls of Over-Automation One of the biggest issues with over-automation is the flood of generic, AI-generated emails and messages. These communications often lack personalization and fail to connect with prospects on a meaningful level. The result? Prospects are increasingly blocking or ignoring automated outreach. In some cases, entire domains are being flagged as spam, cutting off communication entirely. Sales leaders are starting to recognize the dangers of this trend. Many have banned the use of AI-generated emails and automated outreach tools altogether.

In this episode of the Sales Gravy Podcast, I highlight a key sales opportunity as we approach the final stretch of the year. There is no doubt that this has been a strange year, right? With the election, inflation, and so much uncertainty a lot of businesses held back on spending – even though, as a whole, the economy was pretty good.  Now that the election is over, these same businesses have a budget left over that they need to spend before the end of the year. Buyers are in a Good Mood The good news is the executives and owners who run these businesses are suddenly in a very good mood.   Over the past few weeks, I’ve been in multiple states and cities asking business leaders how they are feeling now that the election is over. The responses have been overwhelmingly positive. People are feeling good. Many are enthusiastic about the economy. Most tell me that their sales are up following the election.  How to Look for Unused Budget With a Simple Question I’ve also had my sales team calling our customers and asking specifically about the unused budget that needs to be spent by the end of the year. The strategy is working. We have the largest pipeline we’ve had in years and have inked more big deals in the last three weeks than we have in the last three months with more to come.  Last week, I was out with a field sales rep, and we called on one of his large conquest accounts. The rep was frustrated because every proposal he’d given them had stalled in the pipeline. He said, “I just can’t get them to pull the trigger and make a decision.”  Before walking in I coached him to ask his contact, “How do you feel about business now that the election is over?”  After asking this question, his contact, the director of operations lit up—business was booming he said. Many of his customers who’d had their hands tied by budget constraints were now spending.  Four hours after our visit the contact called to say that his boss had given him a budget to spend by the end of the year and placed an order for almost a million dollars. Prime Time for Unused Budget So here’s the deal: if you’re in sales, now is prime time. What you need to do is pick up the phone, call your existing customers, your inactive customers, and even your closed/lost deals from earlier this year, and simply initiate a conversation. So, here’s the moral of this story. If you’re in sales or a business owner, now is the time to reach out to your customers. Engage them in a dialogue about how they’re feeling post-election, and find the money that's out there and needs to be spent by the end of the year.  Keep it Simple Don’t overcomplicate this. Initiate the conversation by asking about their post-election outlook. This will naturally lead to discussions about their immediate needs and leftover budget and how your product, service, or software can help them utilize their remaining budget effectively. Move fast because the clock is ticking. Once this year is over, today’s leftover budget will be gone forever. ACE your next sales conversation with our FREE guide to buyer communication skills. Download Here

In this episode of The Sales Gravy Podcast, Jeb Blount Jr. sits down with sales guru Kristie Jones as she shares her secrets to success, including powerful mindset shifts and strategies to unlock your full potential. Key Takeaways:  – The Importance of Positivity in Decision-Making: Positive decisions about entering a sales role, rather than trying to escape a current job, can lead to more fulfilling outcomes. Sales success often comes when you're focused on going toward something, not just getting away from something else. – The Power of Financial Transparency: Open conversations about money and commissions lead to better financial decisions. Early exposure to financial planning, like saving for retirement, gives a long-term advantage in wealth-building.  – Understanding Your Sales Superpower: Knowing yourself is key to excelling in sales. The first step is to identify your sales superpower—your unique strength that sets you apart in the sales process. Once you understand this, you can match it to the right product, industry, and role. – Self-Awareness is Crucial: True self-awareness, including recognizing strengths, weaknesses, and natural abilities, is critical in achieving success. You need to ask yourself and others about your strengths to identify your superpower, which helps guide career decisions. – Leveraging Your Secret Weapon: A secret weapon is a strategy or skill that, while not always obvious, can turn the tide in a difficult situation. It’s the “ace up your sleeve” you can use when you need to close a deal, much like leveraging your unique strengths at the right moment to get results. – Leveraging Your Strengths: Focus on identifying and doubling down on what you're naturally good at, especially in negotiations and closing deals. Emphasizing your strengths allows you to excel in areas where others may struggle. – Mindset Matters: A positive mindset is crucial for success. Self-talk plays a significant role in shaping this mindset. Avoid statements like "I'm bad at sales" or "I'm not a good negotiator" and instead focus on positive actions, such as "I made a mistake, but I'm not a failure." – Challenge Negative Self-Talk: Negative self-talk is natural but can be countered. Recognizing when it's happening and replacing it with affirmations or positive phrases like "I'm the winner" helps refocus your mind and combat doubt. – Visualization for Success: Mental visualization is a powerful tool for success. Visualize achieving your goals—whether that's winning a tennis match or closing a deal. This helps your brain work towards these outcomes even when you're not actively working on them. – Proactive Career Management: Don't be reactive about your career. Be proactive, conduct research, and approach potential employers with a tailored message, showing why you're the right fit even when no job is advertised. This sets you apart from others who take a more passive approach. – Intentional Job Search: Treat your job search like a search for a life partner, not just a "job." A career should align with your long-term goals, and you should actively seek out companies and positions that match your vision. A more intentional, tailored approach is more effective than just applying everywhere. https://www.youtube.com/watch?v=laJlmjse754 Negotiation: A Key to Unlocking Opportunities Negotiation is often seen as a key skill in sales, and rightfully so. However, what if negotiation could be viewed as a superpower, a tool that could unlock countless opportunities and elevate one's sales game? In many ways, getting an appointment or making the initial connection is already a negotiation in itself. By shifting the mindset to view negotiation as a strength, it opens up a world of potential. Instead of focusing on weaknesses, one can use what they excel at to create better outcomes in sales. This mindset can be incredibly powerful, particularly in a competitive field where every advantage...

In this lively episode of The Sales Gravy Podcast, Jeb Blount welcomes Patrick "Pops" Garrett, Founder & Chief Drinking Officer of DrinkCurious, to explore the unique intersection between bourbon tasting and sales engagement. Key Takeaways: – Virtual Tastings as Sales Hooks: Virtual bourbon tastings became an effective "hook" to attract attendees to sales demos, webinars, and client meetings, increasing engagement and helping to break through typical sales communication noise. – Engagement and Word-of-Mouth: The interactive and educational nature of DrinkCurious’s tastings fostered memorable experiences that spurred word-of-mouth promotion, leading to increased client requests. – Holiday and Retention Use: Drink tastings are popular not only for prospecting but also for employee rewards, client retention, and holiday gifting, with options for virtual events that clients can record and revisit. – Bourbon as Cultural and Historical Icon: DrinkCurious incorporates bourbon’s cultural history into tastings, educating participants on bourbon’s evolution, production, and how it has influenced American culture over decades.  – Gamification in Tastings: To increase engagement, DrinkCurious includes gamified elements where clients guess the bourbon or earn rewards, which can further connect the tasting to the client’s sales objectives. – Event Flexibility: DrinkCurious provides both virtual and in-person tastings, including options for trade shows, private gatherings, and post-conference events, accommodating various client needs. – Building Client Connections: Tastings help establish rapport between clients and sales teams, providing a memorable, relationship-building experience that offers a strong foundation for ongoing conversations. – VIP and Exclusive Gatherings: DrinkCurious organizes exclusive, high-end tastings for VIP clients, offering a tailored, premium experience that enhances client relations and creates unique business opportunities. https://www.youtube.com/watch?v=XdxWUVM0fDE The Power of Experience Sales teams today face an ever-increasing challenge to capture the attention of their clients and prospects. In a world filled with automated emails, digital advertising, and competing messages, it’s easy for outreach to get lost in the noise. DrinkCurious, a unique company specializing in bourbon tastings and whiskey experiences, has found a way to break through this clutter. Founded in early 2021, DrinkCurious uses virtual and in-person bourbon tastings to help sales teams engage with clients in a memorable, personal way. By blending education, entertainment, and a bit of gamification, DrinkCurious provides a creative, impactful solution to the challenges of modern sales outreach. Origins of DrinkCurious DrinkCurious originated as a bold step from its founder, who left a traditional advertising career to pursue something he was passionate about: whiskey. With a mission to create deeper, more meaningful interactions between companies and clients, he developed a strategy to use bourbon tastings as a hook to draw in clients and keep them engaged. These tastings are more than just sampling different spirits—they’re interactive experiences that teach clients about the history, culture, and science behind bourbon. By helping people understand the product, DrinkCurious creates a shared experience that builds rapport and leaves a lasting impression. The Virtual Tasting Solution One of DrinkCurious’s primary offerings is the virtual tasting, which became a popular option during the pandemic. Many companies were looking for new ways to engage clients when in-person meetings and events weren’t possible. The virtual tasting quickly became a solution to this problem. By offering clients and prospects a fun, interactive experience that could be enjoyed from anywhere, DrinkCurious helped sales teams keep relationships strong even during a time when in-person interactions were limited.

In this episode of The Sales Gravy Podcast, Jeb Blount sits down with Andy Matheou from RHM Staffing to dive deep into the challenges and triumphs of selling in the staffing industry. Andy shares his journey from individual contributor to a leadership role, offering invaluable insights on hustle, resilience, and the unique demands of staffing sales. Key Takeaways: – Early success in sales can be attributed to a strong work ethic, with long hours and dedication playing a significant role in career growth from sales contributor to leadership roles. – Competitiveness and resilience are essential traits in both sales and personal life, helping individuals push through challenges and setbacks. – The staffing industry presents unique challenges, as selling intangible services such as staffing solutions requires resilience and the ability to manage client skepticism. – Transitioning from an individual contributor to a leadership position often involves a shift in focus, prioritizing team success and development over personal financial gain. – Successful leadership requires setting aside personal ego and prioritizing the success of the team, with the focus on empowering others rather than seeking individual recognition. – A strong sales team culture is built around humility and mutual respect, where talented individuals support one another and work collaboratively toward shared goals. – Cold calling and consistent outreach are crucial strategies for success in sales, helping to gather information about decision-makers and open doors to larger deals. – Securing large accounts is often the result of thorough groundwork, including mapping out stakeholders and targeting the right individuals through persistent outreach. – Trust in the sales process and discipline in following proven methods are critical factors for long-term success in sales, especially for those new to the field. https://www.youtube.com/watch?v=8KVaLlF-UbE The Importance of Hard Work in Sales Success in sales often begins with hard work. Putting in long hours and demonstrating a strong work ethic can lay the foundation for career growth. Early in a sales career, working weekends, making countless cold calls, and attending numerous meetings is essential. Hard work helps develop resilience and stamina, which are critical in the competitive nature of sales. In many cases, individuals who start as contributors in sales work their way up to leadership roles by consistently showing dedication to their work. The early success they achieve is often a result of their tireless efforts, setting the stage for future career advancements. Resilience and Competitiveness Drive Success Sales is not an easy field. There are frequent setbacks, rejections, and obstacles to overcome. A key factor that helps individuals succeed is their resilience and competitiveness. In both personal and professional life, being able to handle challenges and bounce back after failures is essential. Resilience allows sales professionals to learn from their experiences and adjust their strategies. It helps them stay focused and motivated, even when facing tough markets or challenging clients. Competitiveness pushes individuals to keep improving, always striving for better results. Navigating the Challenges of Selling Services In certain sectors, such as the staffing industry, selling services can present unique challenges. Unlike tangible products, services like staffing solutions can be harder to sell. Potential clients may be skeptical about the value of intangible offerings, and building trust becomes a critical part of the sales process. This requires a combination of patience, persistence, and the ability to manage client expectations. Understanding the specific needs of each client and effectively communicating how a service can solve their problems is crucial. Success in these industries comes from learning how to sell the intangible.

On this episode of The Sales Gravy Podcast, host Jeb Blount Jr. and guest Neil Cameron discuss the evolving landscape of B2B sales, focusing on how to adapt to millennial buyers, the importance of authenticity in digital sales, and strategies for building trust in the modern sales environment. Neil emphasizes the significance of understanding buyer psychology in today's digital age. Key Takeaways: – Shift from Traditional Sales to Digital Proficiency: The old sales model is broken. Sales professionals now need digital skills, especially in social media, AI, and data, to meet today’s digital buyers. – Importance of a Digital Sales Strategy: Building an effective digital sales strategy requires orchestrating multiple online touch points to create a harmonious customer experience. – Customer-Driven Buying Process: Buyers today conduct independent research, with 68% of B2B buyers preferring self-research before engaging with sales reps, making the process buyer-centric. – Content as a Sales Beacon: Quality content acts like a lighthouse, guiding potential buyers in a vast digital landscape. Effective content marketing draws buyers by providing engaging, informative resources. – Data-Driven Sales as a Predictive Tool: Using data to understand buyer behavior is like detective work, piecing together clues to anticipate buyer needs, often before the buyer realizes them. – Psychology in Digital Sales: Neil’s "Virtual Persuasion Engagement and Psychology Pyramid" uses psychological tactics like social proof, price anchoring, and loss aversion to influence buying decisions. – Millennials as Decision Makers: Millennials make up a significant portion of B2B decision-makers, expecting seamless digital interactions, self-service options, and freedom to research independently. – Purpose-Driven Purchasing: Millennial buyers value ethical, sustainable practices and prefer brands aligned with their values, impacting purchasing decisions. – Collaborative Decision-Making: Millennials consult multiple departments in decision-making, meaning sales teams must be ready to address diverse stakeholders’ needs, from finance to IT. – Transparency and Authenticity: Millennials value transparency and avoid overly polished sales pitches. Honesty and authenticity help build trust, the cornerstone of successful digital sales. https://www.youtube.com/watch?v=BGqdWks3MX8 Adapting to a Digital Sales Era We are in an evolving sales landscape. Digital strategies are taking center stage and the need for adaptability has never been more crucial. As buyers increasingly turn to online research and self-guided journeys, traditional sales approaches are shifting. Modern sales professionals must adapt to engage a digital-savvy customer base effectively. It’s important to use strategies, key frameworks, and new tools to empower sales teams and increase success in the digital age. The Buyer-Centric Revolution A primary shift in digital sales is the “buyer-centric revolution,” where customers are now more autonomous in their purchasing journey. According to recent research, 68% of B2B buyers prefer to conduct their own research online before contacting a sales representative. This independence has turned the traditional sales model on its head, as buyers seek information and reassurance without the pressure of a salesperson’s guidance. Sales teams must be mindful of this shift, engaging only when the customer needs support, expertise, or guidance in making a final decision. The days of hand-holding through the buying process are largely over. They are replaced by a need for sharp, targeted interactions that add value at just the right moments. Content as a Cornerstone Content marketing has become a cornerstone of the modern sales strategy, as it functions as a “lighthouse” guiding buyers through a sea of online information. Brands with compelling, relevant content gain a distinct advantage in this new environment.

Join host Jeb Blount Jr. as he welcomes legendary sales expert, Mark Hunter, to The Sales Gravy Podcast! In this episode they dive into actionable Outbound strategies, discuss the latest AI trends, and reveal why authentic relationships are the cornerstone of every successful sale. Key Takeaways – Success in outbound selling relies on maintaining strict discipline, consistent activity, and following a structured process to keep momentum and drive results. – Results in prospecting don’t happen overnight; staying consistent over time is key to building a strong pipeline and generating lasting success. – The opening of a conversation is just as important as closing a deal, making daily prospecting essential for building new relationships. – Focusing prospecting activities during peak energy hours increases the likelihood of success, allowing reps to engage with full focus. – A multi-channel outreach approach—integrating phone, email, and social media—reaches a wider audience and meets prospects where they are. – Persistence is non-negotiable in outbound sales; overcoming rejection is part of the journey to closing more deals. – Selling "for people" instead of "to people" fosters trust, and delivering genuine value makes sales interactions more meaningful and memorable. – Handling multiple Ideal Customer Profiles (ICPs) is doable by creating tailored strategies, specific value propositions, and allowing focused time blocks for each profile. – Reducing scattered, unfocused activity by batching outreach for a specific ICP minimizes burnout, increases productivity, and improves employee retention. – AB testing and trial-and-error are essential to determine if an ICP approach is effective, focusing on factors like potential value and customer lifetime worth. https://www.youtube.com/watch?v=P5FOoCcHP-g Diversifying Sales Activities Success often comes down to the right mix of activities and strategies. To achieve goals, sales professionals must focus not only on the end results but also on the daily actions that contribute to those results. Understanding the importance of a balanced approach to activities is crucial. Relying on a single tactic, like a pass play in football, can lead to stagnation if opponents catch on. Salespeople must diversify their activities based on various factors, such as their Ideal Customer Profile (ICP), the sales cycle's stage, and their mental state. When these elements align, the rhythm of successful sales becomes apparent. The Obligation to Help A key principle is that if a salesperson has the ability to help someone, they have an obligation to reach out. Many professionals fall into the trap of merely making appointments without considering the value they can bring to potential clients. It's essential to approach sales with the mindset of genuinely helping others rather than pushing a sale. This shift in perspective leads to more meaningful interactions and better results. Building Relationships in Sales Sales is not just about transactions; it’s about building relationships. Effective salespeople engage in sales "for" people rather than "to" people. This distinction is crucial for developing trust and creating positive experiences. Sales professionals can often recall encounters with exceptional sales representatives who made a lasting impression, highlighting the importance of providing a memorable sales process. Tailoring Strategies for Multiple ICPs When dealing with multiple ICPs, sales professionals can adopt strategies that allow them to tailor their approach to different customer segments. It’s possible to have two or three distinct ICPs, each requiring unique strategies, questions, and value propositions. A suggested approach is to dedicate specific days to focus on each ICP. For instance, a salesperson might spend Tuesdays on one ICP and Wednesdays on another, allowing them to immerse themselves fully in the specific language and needs of ...

On this episode of The Sales Gravy Podcast, JBJ sits down with Amy Franko, a sales expert specializing in the mid-market, to discuss pipeline velocity, qualifying deals, and the importance of asking the right questions in sales. Amy shares her insights on how to overcome common sales obstacles and provides practical advice for improving sales performance. Key Takeaways:  – Pipeline Velocity as a Critical Metric: Pipeline velocity is essential for sales success, particularly in the mid-market segment where businesses are reaching for ambitious goals. Monitoring how quickly deals move through the pipeline can significantly impact quarterly and yearly outcomes. – Balancing Quality and Speed: Sales teams often struggle to balance quality with pipeline velocity. Moving deals through the pipeline quickly while maintaining high standards, avoiding the pitfall of focusing solely on speed without closing quality deals. – Breaking Up with Prospects: One challenge for sellers is recognizing when to disengage from prospects who show little progress. Find strategies for professionally and respectfully "breaking up" with prospects to avoid wasting time on deals that are unlikely to close. – Adapting to New Products: Sales teams can face difficulties when launching new products. Adoption often picks up once new products become measurable within the sales compensation plan, highlighting the importance of aligning comp plans with product priorities. – Coaching Through Adversity: Amy talks about how mindset plays a critical role in sales success. Coaching sellers to handle adversity effectively, particularly when deals stall or face internal resistance from stakeholders, can make a significant difference in closing deals. – The Importance of Ongoing Training: Continuous learning and training are vital for improving sales performance, especially in qualifying deals. The OutBound Conference provides an excellent opportunity for sales professionals to refine their skills, interact with industry leaders, and learn new strategies to enhance their pipeline management. https://www.youtube.com/watch?v=fuBcg1JB2yE Understanding Pipeline Velocity Pipeline velocity is a crucial metric for sales teams, especially for those operating in the mid-market. Many companies in this space have dedicated sales teams and hefty goals, and pipeline velocity can be the difference between meeting targets or falling short. At its core, pipeline velocity measures how quickly deals move through the sales pipeline. It’s not just about the number of deals in the pipeline but also how fast they progress from one stage to the next. If deals are moving too slowly, there’s a risk of losing momentum, and opportunities may slip away. On the other hand, moving deals too quickly without considering quality can result in low win rates or deals that aren’t truly solid. In many mid-market organizations, sales teams find themselves in a balancing act. They want to move deals through quickly to meet their goals, but at the same time, they need to maintain a high level of quality. This balance is tricky, and many teams either rush deals that aren’t ready or slow down too much, risking missed opportunities. The Challenge of New Products One of the challenges sales teams often face is launching new products or services. Salespeople who are comfortable selling established products may be hesitant to push new offerings, even if they know those products are key to the company’s growth. Without the right level of comfort and confidence, sellers may not focus on the new product, preferring to stick with what they know. However, when new products become part of a measurable sales goal or compensation plan, things can change. Sellers are more motivated to include the new product in their conversations with prospects. This shift can lead to increased pipeline velocity, as salespeople become more confident in discussing and selling the new product.

In this episode of The Sales Gravy Podcast, host Jeb Blount Jr. sits down with LinkedIn expert and OutBound speaker Brynne Tillman to discuss the keys to leveraging LinkedIn for sales success. Brynne shares essential information on avoiding common mistakes like the dreaded "pitch slap," the importance of personalization over automation, and how to truly engage with prospects on LinkedIn. Key Takeaways: – LinkedIn as a Networking Tool: Approach LinkedIn interactions like networking at an event. Your first conversation should not be a pitch but rather meaningful engagement with others' content, showing genuine interest and adding value. – The Power of Engagement: Engaging with someone's content purposefully, by reading and leaving thoughtful comments, is a better strategy than sending unsolicited pitches. It creates a connection by making the interaction about them, not you. – Avoiding the "Pitch Slap": Sending unsolicited, impersonal sales pitches (referred to as a "pitch slap") is ineffective and can be perceived as obnoxious. Personalized, relationship-driven outreach is far more impactful. – Personalization vs. Automation: When using sales automation, it's crucial to remain authentic. Don't try to appear personalized if your outreach is automated. Authenticity in personalization makes a big difference in building genuine connections. – The Importance of OutBound Conference: OutBound is a key event for sales professionals, offering insights into improving pipeline productivity and performance. It's described as a must-attend for those wanting a competitive edge in sales. – Sales Gravy University Resources: Sales Gravy University offers valuable courses, taught by top experts like Brynne, providing resources to improve skills in sales and LinkedIn prospecting. https://www.youtube.com/watch?v=2LFShEROylY Avoiding Common Mistakes on LinkedIn LinkedIn is a powerful platform for sales professionals, but many people miss its potential by using the wrong approach. While it can seem like a place to make a quick pitch, the real strength of LinkedIn lies in how it mirrors a networking event. Building relationships and establishing trust are far more valuable than rushing to sell.  LinkedIn is Like a Networking Event When thinking about LinkedIn, it’s important to compare it to how you act at a networking event. At an event, your first conversation with someone isn’t about immediately selling a product or service. Instead, it’s about making connections, learning about the other person, and finding common ground. This same concept applies to LinkedIn. The first step should be to engage with someone's content in a meaningful way. By commenting mindfully on their posts, you show interest in what they care about. This approach gets you noticed in a more positive light than jumping straight into a pitch. Engage, Don’t Pitch A common mistake that salespeople make on LinkedIn is pitching too early. Sending a message that dives right into selling feels impersonal and can be easily ignored. However, if you take the time to engage with someone’s posts by leaving thoughtful comments, you build a connection. These comments should clearly relate to the content, showing that you took the time to read and understand it. This makes your interactions feel more genuine and builds trust over time. For instance, instead of sending a cold pitch, you should be liking their posts and sharing insightful comments about them. This can make a huge difference. Over time, these kinds of interactions can naturally lead to a conversation about sales without feeling forced. Avoid the “Pitch Slap” One of the most disliked tactics on LinkedIn is what’s known as the "pitch slap"—a sudden, unsolicited sales message that appears right after connecting with someone. This method often leads to frustration. People receiving these messages view them as intrusive and, in most cases, simply delete them.

Join Jeb Blount Jr. and, special guest, Anthony Iannarino on The Sales Gravy podcast as they dive deep into the world of sales. Discover the secrets to successful outbound strategies, learn how to elevate your executive briefings, and gain valuable insights on navigating a potential recession. Key Takeaways:  – Behavioral Changes for Success: Incremental improvements and a willingness to change behavior are critical for success in sales. Consistent effort, particularly in prospecting, is emphasized as key to long-term success. – Economic Outlook: Economic headwinds suggest a potential recession, and sales teams should be proactive by focusing on activity, knowledge, and behavioral adjustments to stay competitive. – Sales as Self-Competition: Sales is often a competition with oneself. A disciplined, daily commitment to prospecting is essential, especially during challenging economic times. – Sales Leadership in Challenging Times: Sales leaders should focus on guiding their teams through tough economic conditions by emphasizing activity, skill development, and adapting behaviors to maintain a competitive edge. – Value of OutBound Conference: Attendees of the OutBound Conference will gain insights and strategies to enhance their sales performance, especially as the year-end approaches, making it a valuable opportunity for those looking to improve their results. https://www.youtube.com/watch?v=jBWwl_fLFmM Unlock Sales Success at the OutBound Conference The OutBound Conference, happening from November 6th to the 8th in San Antonio, Texas, is set to be one of the most impactful sales events of the year. Salespeople, sales leaders, and executives are encouraged to attend to gain valuable insights that can help them elevate their sales performance. This event is designed for anyone in the sales field who wants to sharpen their skills and learn from top industry experts. Stay Ahead of the Competition One of the key benefits of attending OutBound is the opportunity to stay ahead of the competition. With economic uncertainty on the horizon, many companies are coming out of some of their most successful years but now face challenges in maintaining growth. By attending OutBound 2024, sales professionals can learn strategies that will help them navigate these tough times, adapt their behavior, and position themselves for success, no matter what the market brings. Guiding Sales Teams Through Tough Times As companies face economic headwinds, staying active, increasing knowledge, and adapting behaviors will be essential for continued growth. OutBound offers key strategies on how to guide teams through tough economic periods. Encouraging a culture of continuous improvement, focusing on daily activities that lead to success, and fostering a positive mindset within the team will be critical to maintaining high performance. The Power of Behavioral Change Behavioral change is a critical theme that sales professionals need to focus on if they want to succeed. Consistent, incremental improvements can make all the difference in a competitive market. Success doesn’t happen overnight. Instead, it comes from daily actions, like prospecting, following up with leads, and continuously refining one’s approach. Attendees of OutBound 2024 will learn how to apply these small changes in a way that leads to significant long-term results. Positivity Fuels Sales Success In addition to learning actionable sales techniques, attendees can benefit from insights on personal development. One key takeaway is the importance of reducing negativity in everyday life. Just like the phrase “crap in, crap out,” the idea is to reduce negative influences to create a more positive mindset. In sales, having the right mindset is often the difference between hitting goals and falling short. Learning how to maintain positivity, even in challenging situations, will give sales professionals an edge in their careers.

On this episode of The Sales Gravy Podcast, Jeb Blount Jr. and special guest Victor Antonio, renowned sales expert and author, dive deep into the world of sales, AI, and mindset. Victor offers valuable insights on how to leverage cutting-edge technology to boost your sales productivity, overcome common challenges, and achieve peak performance in 2024 and beyond. Key Takeaways:  – The Role of AI in Sales: Sellers are being inserted deeper into the sales process, with AI managing much of the early stages such as lead generation and pipeline building. This shift makes human skills even more essential in later stages of the sales process. – Mindset Shift for Sellers: Salespeople often need to adjust their mindset when handling objections and friction. For example, instead of fearing customer reactions based on past experiences, sellers should prioritize addressing concerns promptly, reducing anxiety and maintaining customer trust. – Value-Based Selling: One of the major challenges in sales is convincing prospects to see beyond the initial costs and focus on the long-term benefits. This is crucial for sellers to prevent buyers from shortchanging their own success by opting for cheaper but less effective solutions. – Action Over Avoidance: Procrastination in sales, such as delaying difficult customer conversations, can lead to missed opportunities. A proactive approach, where sellers "rip the Band-Aid off" and address issues head-on, often leads to smoother resolutions. – Continuous Improvement: Moving from a "B+ seller" to an "A+ seller” requires mindset improvements, including overcoming mental blocks, addressing challenges quickly, and refining the approach to proposals and customer interactions. – Networking and Learning at OutBound: The OutBound Conference offers a unique opportunity for sales professionals to learn from top industry experts. Attendees can network with peers, gain insights from successful speakers, and improve productivity, prospecting, and sales pipeline strategies. https://www.youtube.com/watch?v=lygNfsTjdUk Unlocking Sales Success at OutBound 2024 Sales professionals are constantly looking for ways to improve their strategies and stay ahead in a competitive market. The OutBound Conference, taking place from November 6th-8th, 2024, at the J.W. Marriott Resort in San Antonio, Texas, is the perfect event for sellers who want to sharpen their skills. With top industry speakers, practical sales strategies, and opportunities to connect with fellow salespeople, this year’s OutBound promises to deliver the ultimate sales bootcamp. Whether focusing on mindset, productivity, or pipeline building, OutBound 2024 has something for every salesperson looking to finish the year strong and charge into 2025 with fresh energy. Embracing the Role of AI in Sales One of the key topics discussed at OutBound is the evolving role of artificial intelligence (AI) in the sales process. AI has made significant advances in automating lead generation and building robust pipelines, but that doesn’t mean the human touch is becoming less important. In fact, it’s the opposite. As AI takes over many of the early stages in sales, sellers are now responsible for mastering the later stages of the process, where human interaction is critical. At OutBound, participants will learn how to use AI to their advantage while refining their interpersonal skills to close deals. This combination of AI and human skill sets the stage for salespeople to be more effective than ever. Developing the Right Mindset for Sales Success The mindset of a salesperson plays a crucial role in determining success. One of the major themes of OutBound 2024 is how sales professionals can shift their mindset to overcome common challenges. Every seller faces friction at some point, whether it's objections from prospects, hesitations in decision-making, or issues with pricing. What separates great salespeople from average ones is how...

On this episode of The Sales Gravy Podcast, Lucy Beth Adams sits down with Master Sales Trainer, Jessica Stokes to discuss her journey in sales, from her early days in cold calling to becoming a top trainer. She offers valuable insights on maintaining customer relationships, handling objections, and staying motivated in a challenging sales career. Key Takeaways:  – Facing Rejection with Determination: Early sales careers can  involve a lot of cold calling, rejection, and setbacks. However, having a competitive spirit can drive you to keep pushing, knowing that persistence will eventually pay off. – Self-Motivation and Rewards: Using personal rewards as motivation throughout your career and setting specific goals, such as a trip to Las Vegas, and continuing to find ways to reward yourself with commission-based incentives can help you reach your goals.  – Building and Maintaining Relationships: Focus on nurturing customer relationships, both past and present. You can do this by using traditional methods, such as handwritten notes, to stand out and stay connected, along with maintaining a presence on LinkedIn. – Engaging Disengaged Learners: To connect with disengaged learners, it’s effective to engage them directly, whether by calling on them in class or approaching them during breaks. Building rapport can help break down their defenses and encourage a more open attitude toward learning. – Preparation for Handling Objections: Sales professionals should anticipate common objections and prepare responses in advance, similar to bringing a study guide to an exam. This preparation helps maintain composure during uncomfortable moments and prevents rambling. – Recognizing Common Objections: The most common objections encountered by salespeople often include being "not interested," "too busy," and requests to "just send an email." Acknowledging these objections as knee-jerk reactions can help salespeople better handle them. – Persistence After Losing Deals: After losing a deal, it’s crucial to maintain a positive mindset. Finding ways to uplift oneself, such as connecting with friends or engaging in enjoyable activities, can help restore motivation. Additionally, continuing to prospect for new opportunities is essential. – The Importance of Micro Commitments: Gaining micro commitments—small agreements to follow up or have another meeting—throughout the sales process can reduce the likelihood of being ghosted. This strategy fosters engagement and provides opportunities to understand why a deal was lost. – Time Blocking for Efficiency: Time blocking, a strategy learned from sales, is effective for managing tasks and maintaining focus. By dedicating specific time slots to activities without multitasking, individuals can increase productivity in both professional and personal life. https://www.youtube.com/watch?v=AbwmDaaNm-Q Diverse Life Experiences Diverse experiences before entering sales can provide valuable perspectives. Serving in the military, for example, instills discipline and a sense of adventure, both of which are beneficial in a sales career. Transitioning through different industries, such as hospitality, also helps build resilience and adaptability—traits essential for success in sales. Overcoming Early Challenges Cold calling is one of the toughest aspects of starting in sales. Rejection is common, but embracing a competitive spirit and focusing on the long-term goals can push through these hurdles. The key takeaway is that perseverance, even in the face of frequent setbacks, is essential to achieving sales success. Changing Perceptions of Sales Sales is often misunderstood and mischaracterized. Initially, there may be hesitancy to fully embrace the role of a salesperson due to negative stereotypes. However, direct experience in the field reveals that sales is not about being pushy or gimmicky, but about solving problems and building trust.

In this episode of The Sales Gravy Podcast, host Brad Adams interviews Stephen Drum, a retired Navy SEAL Master Chief, renowned keynote speaker, and author. Drum shares his unique insights on leadership, team building, and performance under pressure, drawing from his extensive military experience and his work as the co-creator of the US Navy Warrior Toughness program. Key Takeaways: – Agility in sales involves being prepared to pivot and adjust based on the situation and the customer's needs. – Effective salespeople assess the context before presenting their offerings to ensure it is the right moment. – Reflection on experiences is crucial for continuous improvement and learning in a corporate setting. – Establishing a framework for learning allows for efficient integration of lessons into future interactions. – Simplifying complex processes into frameworks, like commit, prepare, execute, and reflect, aids in clarity and focus. – Receiving feedback from clients can provide insights into the impact of sales efforts on individuals and organizations. – Building rapport and human connections is fundamental to effective sales and teaching. – Embracing nervousness before speaking can indicate a serious commitment to delivering quality presentations. – Transitioning from professional to personal life requires conscious effort to maintain focus and presence. – Utilizing mental skills, such as mindfulness and breathing exercises, can help reset focus and reduce anxiety before critical interactions. – After every engagement, analyzing what contributed to success or failure informs better preparation for future opportunities. https://www.youtube.com/watch?v=mNpE70uu_v4 Understanding Agility in Sales In sales, the ability to adapt and respond effectively to various situations is crucial. Agility and intentionality are two key components that can lead to success. Sales professionals who enter a meeting with a flexible mindset are better equipped to understand their potential customers’ needs and respond accordingly. When a salesperson walks into a room, they must remain aware of their surroundings. What’s happening in the customer’s life? Instead of diving straight into a pitch about products or services, it’s essential to gauge whether the timing is right. Should the salesperson make adjustments based on the customer’s mood or current circumstances? Being aware of these nuances can greatly influence the outcome of the conversation. The Importance of Reflection Salespeople should aim to reflect on their experiences regularly. Reflection allows individuals to learn from their successes and failures, and it’s an aspect often overlooked in corporate environments. Many companies dismiss the need for reflection, claiming they don’t have time for it. However, taking a moment to analyze what went well and what could have been improved can yield significant benefits. It’s not just about celebrating victories; it’s about understanding the lessons learned, what worked well, and how can it be replicated. Conversely, what went wrong, and how can adjustments be made. Simplifying Processes with a Framework One effective approach is to simplify processes into a framework that’s easy to follow. A powerful framework to consider is: commit, prepare, execute, and reflect. Simplifying these steps helps sales professionals remain focused and intentional in their approach. The importance of being intentional in sales cannot be overstated. Intentionality drives the actions that lead to meaningful interactions with customers. The Impact of Feedback Feedback from clients serves as a vital tool for understanding the impact of one’s efforts. Often, during engagements, comments received can be gratifying and affirm the effectiveness of a presentation. However, it’s essential to recognize that such positive feedback shouldn’t be taken for granted. While it feels good to receive praise,

Sales professionals are always looking for fresh strategies to boost their performance and outshine the competition. Surprisingly, one key factor that’s often neglected is their physical fitness for sales. On this episode of the Sales Gravy Podcast, Jeb Blount discusses how physical fitness impacts sales success with online fitness coach Josh Hulsebosch. Key Takeaways – Importance of Posture: Maintaining a "proud posture" is crucial for both physical health and psychological confidence during workouts and daily activities. – Habit Formation: Developing a consistent awareness of posture and practicing corrective habits over time can help shift one’s natural stance to a more aligned position. – Physical and Mental Energy: Maintaining a proud posture can reduce fatigue and boost energy levels, leading to increased confidence over time. Deep diaphragmatic breathing, facilitated by good posture, can boost energy and reduce fatigue, impacting both physical and mental performance. – Long-term Muscle Growth Strategies: Prioritizing recovery, nutrition, and consistent resistance training, while focusing on proper form, is essential for sustainable muscle growth and overall fitness improvement. – Proper Posture Enhances Breathing and Communication: Maintaining proud posture expands the chest, improving breathing and vocal projection, which is especially important for professionals like salespeople who rely on strong communication. – Sleep and Recovery: Adequate sleep and nutrition, particularly protein intake, are vital for muscle recovery and growth, especially as one ages. – Mindset and Stoicism: Emphasizing control over actions and reactions, rather than focusing on external outcomes, can improve mindset, productivity, and overall well-being. – Regular Posture Self-Checks: Developing good posture habits requires consistent self-checks throughout the day. Simple reminders can combat the effects of prolonged sedentary activities like desk work. Instead of pulling the shoulder blades back unnaturally, focusing on lowering the shoulders can alleviate tightness and promote better posture. – Tempo Training for Muscle Control: Slowing down the eccentric phase of exercises like squats enhances muscle stabilization, control, and strength, supporting better posture and overall fitness. – Muscle Strengthening: Strengthening the posterior muscles is essential for supporting good posture. Recommended exercises include rows, lat pulldowns, and hip flexor stretches. – Core Engagement: Exercises like planks are emphasized for their role in core stabilization, essential for maintaining proper posture and functional strength. – Resistance Band Training: Resistance bands are effective tools for muscle building, especially when access to traditional gym equipment is limited. Compound exercises are preferred over isolation movements. https://www.youtube.com/watch?v=VlJdAEZ86cI A Path to Better Health and Confidence Many people struggle with maintaining proper posture. Whether sitting at a desk, driving, or working out, poor posture can lead to discomfort and fatigue. The concept of "proud posture" plays a crucial role in both fitness and daily activities. Understanding how to achieve and maintain this posture can significantly enhance physical well-being and confidence. Understanding Proud Posture Proud posture involves standing tall with shoulders back and chest open. This position not only makes a person appear more confident but also contributes to better physical health. Unfortunately, many individuals often find themselves hunching over, especially when engaged in everyday tasks. This common issue can lead to energy loss and discomfort, making it essential to focus on posture throughout the day. Common Posture Mistakes It is important to have correct shoulder positioning to achieve proud posture. Many people mistakenly pull their shoulder blades back too much,

In this episode of The Sales Gravy podcast, Jeb Blount Jr. hosts Barrett King, Senior Director of Revenue and Partnerships. In this episode they dive into key insights on building effective sales training, the importance of a well-defined go-to-market strategy, and the power of partnerships to drive customer success. Barrett's approach to how sales enablement and partnerships can dramatically reduce the time it takes for a sales team to become proficient, creating stronger, faster results. Key Takeaways: – Training vs. Coaching Distinction: Successful organizations differentiate between training (knowledge transfer) and coaching (enhancement of skills). Training provides the foundational knowledge, while coaching develops and fine-tunes the skills that have been learned, allowing individuals to apply them effectively. – Proficiency Framework: Organizations that excel in training have a clear framework for progression—from theory to practice and application. This framework accelerates skill development, enabling employees to achieve in two months what typically takes twelve, improving overall organizational efficiency. – Ongoing Development: Training doesn’t stop at onboarding. Continuous development and management of employees' growth are crucial. Organizations that treat training as a continuous process, rather than a one-time event, maintain higher levels of talent retention and skill proficiency. – Value of Partnerships: Partnerships in a go-to-market strategy are about delivering exponential value to customers by combining the strengths of two businesses. The "value triangle" concept emphasizes that a business, its partner, and the intersection of their services create more value for the customer than each could individually. – Customer-Centered Strategy: A customer-first approach drives effective go-to-market strategies. Partnerships, particularly for startups, should focus on aligning with partners who already have customer trust. By understanding customer needs and other solutions they’re using, organizations can better strategize and offer more meaningful, value-driven collaborations. – Listen to Customer Patterns: Even with a small customer base, patterns emerge in how customers use your product or service. Identifying and understanding why certain customers adopt similar practices helps inform product strategy and go-to-market approaches, ensuring you're addressing real needs. – Customer-Centric Messaging: When reaching out to partners or customers, focus on how your solution will improve the customer’s experience, rather than simply pushing your product. It's crucial to show how you can add value to the customer’s existing operations, rather than expecting them to sell or adopt your product without a clear benefit. – Keep Outreach Simple and Genuine: Authentic, straightforward communication is often the most effective. Instead of overcomplicating messages with details about your offerings, a simple approach that highlights shared networks or experiences can open doors to meaningful conversations and partnerships. – Ego Can Be a Barrier: In the early stages of a sales career, ego can cloud judgment. It’s crucial to focus on genuinely helping prospects rather than trying to prove oneself. Authentic engagement is key to fostering successful partnerships. – Timing and Personalization Matter: Sending emails at unconventional times (e.g., evenings or early mornings) can improve response rates. Tailoring outreach to when your prospects are more likely to be free and receptive helps break through the noise of their day-to-day work. https://www.youtube.com/watch?v=KExatzKuSkQ Build Strong Partnerships Building meaningful partnerships can be a game-changer for your growth. But how do you move beyond just pitching products and get partners genuinely interested in what you offer? It’s not just about numbers or features. It’s about people working together for a shared purpose.

On this episode of The Sales Gravy Podcast, host Jeb Blount sits down with sales expert Brian Parsley to tackle one of the most common objections faced by sales professionals—price. Brian shares actionable strategies on how to shift conversations away from price and towards value, helping salespeople overcome objections and close more deals. Key Takeaways: - Understanding Communication Styles: Everyone has their own unique communication style, whether direct, indirect, consensus-building, or energizing. Tailoring communication to these styles is essential to engage the prospect effectively. - Importance of Questions Over Solutions: Instead of focusing on presenting solutions and features, salespeople should prioritize asking the right questions. This approach differentiates them and drives the conversation forward. - Multi-directional Listening: Listening is not just about hearing words but involves observing body language, tone, and using intuition. Salespeople should engage all senses to truly understand the prospect's needs. - Detachment from the Outcome: Salespeople should detach from the outcome of a deal by maintaining a full pipeline. This mindset reduces pressure, allowing them to focus on the conversation rather than the result. - Ego Management: Ego can be a significant barrier in sales. Salespeople need to manage their ego, especially when they feel the urge to impress or react defensively. - Precision and Eloquence in Communication: Words should be simple yet precise. Overcomplicating language can alienate prospects, while clarity and simplicity enhance understanding and trust. - Observing Behavioral Cues: Salespeople can learn a lot from observing behaviors and body language. These cues offer insights into how a prospect prefers to communicate and consume information. - Redirection in Responses: Instead of immediately responding to a prospect's questions or concerns, salespeople should redirect the conversation to uncover the underlying pain or challenge, leading to more meaningful dialogue. - Intentional Language: Being intentional with words, especially in text or written communication, is crucial. The impact of words goes beyond their meaning; it's about how they are perceived by the prospect. https://www.youtube.com/watch?v=T_lLkJtC1aM Mastering the Human Connection In sales, one thing is clear: communication is key. But it’s not just about what you say—it’s about how you say it, how you listen, and how you adapt to the unique styles of the people you’re engaging with. Every person you interact with has their own communication style. Whether they’re direct, indirect, focused on building consensus, or full of energy, understanding these styles is crucial for any salesperson. But here’s the catch: your communication style doesn’t matter if you’re not speaking the language of your prospect. It’s only when you start talking and really connecting with them that your style becomes important. If you jump straight into talking about your product’s features and benefits, you’re just like every other salesperson out there. What sets you apart isn’t your product, but the questions you ask and how you communicate. The Power of Questions One of the biggest mistakes salespeople make is focusing too much on their solution. They think that if they just explain how great their product is, the prospect will automatically see the value. But the truth is, it’s the questions you ask that drive the conversation forward. Instead of talking about your solution, ask questions that uncover the prospect’s needs, challenges, and goals. This approach not only differentiates you but also builds trust and rapport. Listening with All Your Senses We often talk about the importance of listening in sales, but listening is more than just hearing the words someone says. It’s about observing their body language, paying attention to their tone of voice,