Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
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Sales POP! is your shortcut to sales, marketing and leadership excellence, offering short, insightful episodes with top global thought leaders, hosted by John Golden.
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The days of treating social selling like a content quota are over. According to experts John Golden and Matt Watson, modern success in the AI-driven digital world requires intentionality, focus, and a deep commitment to quality over volume. The core realization is that your prospects aren't just researching your company; they are researching you as an individual, often using AI to compile a composite profile. This makes your online persona and engagement style more critical than ever before.
How to Answer 'Overqualified': Strategy to Secure Senior Roles Today, we dive into the second critical strategy for mid-career success: mastering your value proposition and defeating the biggest biases. 1. Master Your Value Proposition and Relevancy You must deeply understand your unique value and exactly where it intersects with market demand. Define Your Differentiator: What is your signature strength? Pinpoint the one thing that makes you stand out—whether it's crisis management, technical depth, or strategic leadership. Align with Needs: Research the industry's most pressing challenges. Map your history directly to these needs and articulate exactly how you solve their future problems. Communicate Current Value: Avoid telling old "war stories." Articulate the lessons learned from past achievements and explain precisely how those lessons apply to the company's current situation. Make your history relevant and current. John Tarnoff - https://johntarnoff.com
Trust isn't just a soft skill — it's a strategic asset vital for leadership success, sales growth, and organizational change. On the Sales POP! podcast, John Golden interviews Darryl Stickle, a trust expert with decades of experience, about how to cultivate trust in emotionally charged and uncertain times. Highlights include: Understanding trust as a balance of uncertainty and vulnerability. The importance of starting with small vulnerabilities to invite reciprocity. The four levers of trust: ability, benevolence, integrity, and transparency. How acknowledging today's trust crisis and showing empathy can rebuild connections. Why consistent communication and under-promising are key to maintaining trust.
Inside-Out Leadership: Cultivating Trust, Culture & Team Success On Sales POP!, John Golden sits down with Whole Teams Advisory's Blayne Kelly and Hilary Andrews to explore how leaders can transform organizations by focusing inward first. They emphasize that thriving companies don't just happen—they are built intentionally through culture, trust, and continuous feedback. Highlights include: Conducting real culture audits to align stated values with daily actions. Creating psychological safety to unlock honest dialogue and innovation. Shifting feedback from criticism to a constructive, strength-based conversation. Practicing delegation to empower teams and resist micromanagement. Embracing leadership agility to adapt quickly in a fast-changing business world. This episode is a must-listen for executives and managers ready to lead with purpose and build teams that perform at their best.
Welcome to our latest episode where we uncover the secrets to mastering charisma and boldness, inspired by Fred Joyal's Super Bold: From Underconfident to Charismatic in 90 Days. If you're looking to transform your approach to life and interactions, this episode is for you! Key Highlights: Differentiate Boldness and Confidence: Learn that confidence is how you perceive yourself, while boldness is about taking action. Start acting boldly to build your confidence. Action is Essential: Boldness can be developed through practice. Recognize doubts, act despite them, and embrace discomfort as a catalyst for growth. Practical Exercises: Engage in daily bold actions—whether it's initiating conversations or tackling public speaking. Track your progress to see how far you've come. Reframing Failure: View failure as a valuable teacher. Reflect on your experiences and use them to propel yourself forward. Cultivating Charisma: Charisma is rooted in authenticity. Be present, own your mistakes, and focus on building meaningful relationships.
In the latest episode of our podcast, John Golden sits down with Mell Balment, a leader in empathic leadership, to discuss how sensitivity can be a formidable asset in the workplace. As workplaces become more complex, the ability to lead with empathy is more important than ever. Mell introduces the concept of energetic sovereignty, which allows leaders to make choices that serve both their personal and organizational goals. She outlines three significant advantages: it prevents burnout, maintains clarity, and enhances a leader's presence. Listeners will learn how to identify their empathic type by reflecting on emotional responses and triggers. Mell shares actionable strategies for protecting energy, such as visualization, establishing boundaries, and taking restorative breaks.
Strategic pricing is a growth lever, not a calculation. Companies that align price with customer value typically see 15-25% revenue growth in year one. Key Pricing Psychology: The 3-Tier Model: Used by 70% of B2B SaaS companies, this model leverages psychology. The premium tier makes the middle tier (where most profit is captured) look like the "reasonable" choice. Persona-Based Pricing: Design pricing around the customer's jobs-to-be-done rather than linearly scaling features. Dan Balcauski - https://www.producttranquility.com/
In the world of high-ticket coaching, generic pitches are dead. Episode Host John Golden sits down with expert strategist Caroline Onyedinma to unpack the essential formula for scaling to seven figures: blending deeply human storytelling with the efficiency of AI content. Caroline confirms that for premium offers, trust isn't a bonus—it's the only currency. Stories are the most effective way to build that emotional resonance and establish brand authority with prospects considering a significant investment.
If your sales team feels unpredictable, you're not wrong—they are. Sales coach Andy Gole argues that salespeople are professional "platypuses": a one-of-a-kind blend of entrepreneurial spirit and corporate loyalty. They're independent and coachable. This psychological hybrid nature is key to their success, but also the root of their unique challenges. Ignoring this distinction is costing you top performers.
Stop losing leads to spam flags and regulatory fines. In today's hyper-regulated outbound world, AI and TCPA compliance are no longer optional—they are the core engines of revenue growth. In this must-listen episode, Sales POP! host John Golden sits down with Nima Hakimi, CEO of Convoso, to break down how to achieve superior results while staying 100% compliant. Nima shares actionable insights from two decades of experience, including how his team leverages machine learning for caller ID reputation management and contact rate optimization (with up to 50% reported uplifts).
Meet Stela Roznovan, the TEDx speaker and insurance agency head whose personal transformation holds the key to next-level sales success. In this illuminating episode, Stela shares her inspiring story of pivoting from a concert pianist career to leading a multi-million dollar business, highlighting the vital role of adaptability and continuous learning in any high-stakes environment. We unpack the psychology of elite selling, moving beyond generic pitches to focus on genuine connection. You'll learn how to implement Stela's proven fundamentals for advancing sale and fostering deep client trust:
If your retirement strategy feels like riding a daily market rollercoaster, it's because you've been playing by Wall Street's rules. The standard advice—heavy on 401(k)s, mutual funds, and bonds—leaves your entire financial future dangerously exposed to volatility. This reliance on "cookie-cutter" portfolios is the single biggest blind spot in modern retirement planning. As institutional strategist Ben Mohr highlighted on the Sales POP podcast, the path to true financial resilience lies outside the public market. The solution is uncorrelated assets—investments whose returns aren't tied to the S&P 500.
Generating leads is one challenge; scaling your business without descending into chaos is another. On the Expert Inside podcast, Shawn Quintero outlined a two-part strategy to master sales and delivery simultaneously. 1. The High-Converting Offer: Why Challenges Beat Webinars Passive, lengthy webinars are out. Focused, 3-to-5-day challenges are in. Why? Because they create momentum and build belief in a micro-result. Shawn's "One Client Away Challenge" is a perfect example: it solves the immediate need (getting a client) and sets the stage for the longer-term solution (scaling client delivery). 2. Break the Cycle with the BOAT Method Most service entrepreneurs hit a wall: they sell a lot (feast), get overwhelmed delivering the service, stop marketing (famine), and then start over. The B.O.A.T. method is your operating system for sustainable scale. Growth doesn't happen by doing more; it happens by implementing innovative, focused systems that allow you to grow with intention.
The most overlooked phase in the sales cycle is the silence: the gap between meetings. Master negotiator Andres Lares highlights this as a critical window for influence. Here are the keys to leveraging that time, focusing on the buyer, and overcoming the instinct to discount.
In the competitive world of business, your clothing is a critical differentiator. We sat down with Anya Cheng, former big tech leader and CEO of Taelor AI, to explore how a custom AI system can perfect the wardrobe of the busy professional. Taylor AI is not just a tech tool; it's an integrated wardrobe solution that addresses the core challenges of men's fashion today: time, relevance, and sustainability. The model works on a feedback loop that continually refines your style profile.
Are you losing 25% of your high-value talent after parental leave? For sales organizations, turnover isn't just an HR metric—it's a severe revenue drain. Replacing a seasoned sales pro costs up to $200,000, making retention a strategic priority. This week on the podcast, we unpack the critical, often-overlooked moment where organizations hemorrhage talent: the return from parental leave. We sit down with Karla Calinawan, founder of Fand Foundry and a leader who navigated three parental leaves in high-stakes tech environments. She argues that the post-leave transition is where leaders earn loyalty.
In this highly-anticipated episode, we host Shannon Lucas, co-CEO of Catalyst Constellations and author of Move Fast Break Burnout. She distills her 20+ years of corporate innovation experience into an essential guide for change agents. Discover the critical difference between a positive catalyst and a divisive disruptor (it's all about emotional intelligence). Learn the non-negotiable self-awareness techniques—like body scans and brief check-ins—to shield yourself from exhaustion. Plus, Shannon reveals how C-suite leaders can finally support catalysts and overcome deep-seated organizational resistance.
The rise of AI has redefined the job market, making single-skill expertise obsolete. That's why the journey of Serhiy Leshchenko, the founder of Ukraine's Beverly Productions, is mandatory listening for every modern creator and entrepreneur. Serhiy built his successful video and podcast agency by rejecting the one-track path, embracing what he calls a multifunctional skill set—the secret weapon for career longevity in the age of automation.
The evolution of search demands a tactical shift from generalized SEO to hyper-specific AI Optimization (AIO). We're moving beyond just keywords and focusing on the structured data AI models consume. Schema: The AI Translator: Your content is brilliant, but is it legible to an AI? Schema Markup is the language AI uses to understand context. Implementing structured data allows your information to appear in rich results, featured snippets, and—most importantly—in AI-generated answers.
Are you spending hours on social media only to generate lukewarm leads? The problem isn't the platform; it's the strategy. High-stakes clients—the ones who make or break your year—don't hire an entertainer; they hire an advisor. In this tactical episode featuring branding guru Nathan Schiess, we zero in on the exact content plan that separates the top-tier agents from the tire-kickers. It's about being intentional, empathetic, and relentlessly practical.
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Very informative channel. I strongly recommend this