In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM interviews Scott Grates, a forward-thinking entrepreneur from central New York. They delve into the vital role of relationship marketing in scaling small businesses. Scott elaborates on how relationship marketing prioritizes nurturing connections and seeking introductions over traditional referrals, underscoring the human touch in a digitally distracted era. He emphasizes the importance of consistency in building trust and delivering value to key relationships. Additionally, Scott discusses his upcoming book, "Referrals Done Right," which provides valuable insights on creating successful referral programs for small businesses.
In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM interviews Adam Callinan, founder of the SaaS platform Pentane. They discuss the financial challenges early-stage companies often face, highlighting common mistakes like overspending on payroll and office space without a solid understanding of financials. Drawing from his experience with Pentane and Bottle Keeper, Adam emphasizes the importance of controlling fixed expenses and steering clear of the "growth at all costs" mentality. The conversation stresses the need for a clear understanding of key performance indicators and financial concepts to achieve and sustain profitability.
In this podcast episode, John Golden from Sales POP! and Eric Gruber of Personal ABM delve into the crucial role of account-based marketing (ABM) in enhancing go-to-market strategies. They discuss how ABM can boost revenue and increase average contract value by improving the account experience through cohesive efforts across sales, marketing, and customer success teams. Eric underscores the importance of understanding target accounts, aligning messaging, and creating tailored content. They also tackle the challenges of engaging multiple stakeholders and the pitfalls of misaligned messaging, illustrated by a case study involving Bank of America. The episode concludes by highlighting the need for a unified go-to-market strategy and the valuable resources offered by Personal ABM
In this podcast episode, John Golden talks with Frank V. Cespedes about the growing impact of AI in sales. Cespedes explains how AI can boost productivity, especially in customer contact and lead generation. They discuss how AI allows salespeople to focus on higher-value tasks and building relationships. The conversation also underscores the importance of clean data and the pivotal role of management in successfully implementing AI. The episode highlights that AI, while powerful, needs strategic management and human interaction to maximize its benefits in the sales industry.
In this podcast episode, John Golden interviews Ahuva Gruen, an experienced fractional CFO and founder of AG Financial CPA. They delve into the key challenges businesses encounter in attaining profitability. Ahuva offers her insights on the importance of proper pricing, strategic employee alignment, and creating a culture of accountability. She highlights the necessity of meticulous cost and expense tracking, maintaining cash reserves, optimizing processes, and effective delegation. The conversation provides entrepreneurs with valuable strategies to maximize their company's potential and includes a free resource on avoiding common financial pitfalls
In this episode of the Expert Insight Interview, host John Golden talks with Robert and Kay Fukui, co-founders of IE 61 Inc and authors of "Tandem: The Married Entrepreneur's Guide for Greater Work-Life Balance." They discuss the unique challenges married entrepreneurs face in balancing their business and personal lives. Robert and Kylie share their personal experiences and strategies for achieving better work-life balance, such as setting boundaries with technology, prioritizing quality time, and leveraging each other's strengths. They also introduce their consulting program, "Power Couples by Design," which helps entrepreneurial couples thrive professionally and personally.
In this podcast episode, John Golden interviews Neil Sahota, a United Nations AI advisor and IBM master inventor, about the advancements and implications of artificial intelligence. They discuss AI's impact on various industries, the rise of AI agents, and ethical concerns like data security and the need for clear regulations. Neil emphasizes the importance of evaluating the value of AI tools and explores future developments such as artificial empathy and digital twins. The episode highlights AI's potential for positive change and the need for organizations to thoughtfully integrate AI solutions.
In this episode of the Expert Insights Podcast, host John Golden talks with leadership expert Bill Dickinson about authentic leadership and self-discovery. Dickinson stresses the importance of leaders knowing themselves, their strengths, and their limitations. He highlights the need for vulnerability while empowering others. Emphasizing empathy and emotional intelligence, Dickinson explains their crucial role in effective leadership. He also discusses how self-awareness helps leaders connect with their teams. Additionally, Dickinson talks about the importance of seeking feedback, recognizing team members' efforts, and building trust for tough conversations. The discussion underscores the value of mutual feedback and fostering an open team culture.
In this podcast episode, John Golden and Kristie Jones explore the intricacies of a career in sales. Kristie, an experienced sales coach and author, highlights the importance of making intentional career choices and being self-aware. They discuss the pitfalls of ending up in sales roles by accident and the common issue of unprepared individuals being promoted to management positions. Kristie advises salespeople to recognize their unique strengths and pursue roles that match their passions instead of following traditional paths. The conversation also emphasizes the necessity of personal development and understanding the complexities of managing people. Kristie shares insights from her work with startups and offers interim sales leadership. The episode concludes with a recommendation for Kristie's book and her services.
Interviews Frank Kyazze about the crucial role of governance, risk, and compliance (GRC) in building digital trust and enhancing cybersecurity, privacy, and AI ethics. They discuss the challenges posed by remote work, the need for employee education, and the importance of clear data protection policies. Frank highlights the strict security measures required for federal projects and the struggles small companies face in achieving compliance. He also talks about how automation can help simplify compliance processes. They explore future threats like advanced social engineering and the need for AI regulation. Frank also introduces his new AI product, Frank Kyazze, which is designed to assist with security compliance.
In this podcast episode, host John Golden talks with expert Tony Perzow about negotiation, persuasion, and influence. They focus on being ethical and authentic. They discuss how persuasion works in the mind and why generosity is important. Tony explains how being genuine and unique can make you influential.
In this podcast episode, John Golden interviews David Brock, a sales consultant and author, about the challenges facing sales in 2024. They discuss the decline in sales performance, pointing to factors like COVID-19, burnout, economic pressures, and poor company culture. David emphasizes the importance of a strong culture and human connection in sales and shares his optimism for improving the profession. The episode wraps up with a mention of David's upcoming book and his work at his consulting company, Partners in Excellence.
In this episode of the Expert Insight Interview, host John Golden talks with Frank Favaro about the crucial role of customer experience (CX) in driving profitability. They discuss why many businesses struggle with profitability, noting that a strong customer experience can set a company apart. Frank emphasizes the importance of consistency at every customer touchpoint and the power of empathy in building trust and loyalty. They agree that customer problems are valuable opportunities for learning and improvement. Every interaction should add value and strengthen relationships. Frank also shares how he helps companies enhance their customer experience to boost profitability and foster customer loyalty.
As the host of a podcast that delves into the intricacies of sales and relationship-building, I recently had the pleasure of engaging in a thought-provoking discussion with Wanda Allen, an international speaker, coach, and corporate trainer. Wanda, the author of "Follow Up Savvy" and "Follow Up Sales Strategies," joined me from Oxford, Mississippi, to explore the often overlooked yet critical aspect of sales: the follow-up process.
Today, I want to share with you an incredible journey of resilience, innovation, and the art of storytelling from my recent podcast episode. I had the pleasure of interviewing Akeem Shannon, the entrepreneur behind the consumer brand Flipstick, which has made waves through Shark Tank, the Today Show, and major retailers nationwide.
In this podcast episode, John Golden from Sales POP! Online Sales Magazine and Pipeline CRM chats with Dr. Frumi Rachel Barr, founder of Barr Business School, about retaining and engaging employees in today’s changing work environment. They discuss the importance of clear communication, proper workplace behavior, mentoring programs, and flexible work schedules.
In this podcast episode, John Golden from Sales POP! Online Sales Magazine and Pipeline CRM hosts Dionne Mejer, CEO of Revenue By Design. They delve into a three-step process for unlocking revenue growth and discuss the importance of identifying, specifying, and testifying in the sales cycle.
In this podcast episode, John Golden interviews Josh Alltop about his move from music production to sales. Josh talks about the cultural shock he experienced and the importance of believing in what you're selling. He compares it to recommending a restaurant.
In this podcast episode, John Golden interviews Donald Kelly, a sales influencer and professional, about outbound sales strategies for 2024. Donald emphasizes the importance of outbound sales for scaling businesses and discusses the challenges posed by the current noisy digital environment.
In this podcast episode, John Golden interviews Nick Caruso about augmented intelligence in sales. Caruso, from KnowledgeNet.ai, emphasizes that augmented intelligence aims to enhance human efficiency, not replace it.
Emmanuel Oyibo
Very informative channel. I strongly recommend this