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Brandon Bornancin is a serial salesperson, entrepreneur, and Founder & CEO of Seamless.AI.
He has interviewed the world’s biggest and brightest business experts (including Kevin Harrington, Jordan Belfort, Ryan Serhant, Bob Burg, and many more) to uncover actionable strategies, tips, and insights that you can use to generate more revenue and accelerate your business.
Ready to learn exclusive secrets from top sales, business, and entrepreneurs from around the world?
Then Sales Secrets From The Top 1% is the place to find them.
He has interviewed the world’s biggest and brightest business experts (including Kevin Harrington, Jordan Belfort, Ryan Serhant, Bob Burg, and many more) to uncover actionable strategies, tips, and insights that you can use to generate more revenue and accelerate your business.
Ready to learn exclusive secrets from top sales, business, and entrepreneurs from around the world?
Then Sales Secrets From The Top 1% is the place to find them.
1302 Episodes
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Many sellers believe enthusiasm and persuasion drive decisions, but this episode challenges that assumption. Brandon breaks down why buyers resist being convinced, how calm certainty outperforms hype, and why great sellers act more like guides than closers.You’ll learn the difference between pitching and mirroring, how neutral language removes pressure, and why emotional safety is the real driver of buying decisions. This episode reframes selling as diagnosis rather than persuasion and gives you a new lens on why the best sellers often don’t sound like sellers at all.
After sixty years building Berkshire Hathaway into a trillion-dollar company, Warren Buffett used his final letter to reflect on life rather than markets. In this episode, Brandon unpacks four core lessons Buffett passed on: the power of consistency, designing your life intentionally, believing your best work may still be ahead, and redefining greatness beyond wealth or recognition.You’ll learn why compounding applies to values as much as capital, how small daily choices shape legacy, and why lifelong learning beats early success. This episode serves as a reflective capstone for the season... a reminder that building something meaningful isn’t about speed or scale, but about direction.
Leaders often struggle with the idea of replacing themselves... not because they don’t care about the business, but because their identity is tied to the role. In this episode, Brandon breaks down the difference between investor thinking and operator attachment, and why companies stall when leaders confuse ownership with entitlement.You’ll learn why the highest form of leadership is making yourself optional, how ego quietly caps growth, and why emotional detachment from titles often makes leaders more valuable, not less. Brandon reframes leadership as stewardship, not status, and explains why long-term success depends on prioritizing outcomes over identity.If you’re building something meant to outlast you, this mindset is required.
As the pace slows and the noise fades, the holiday season creates space for reflection. In this episode, Brandon reframes the end of the year as a powerful settling period... a time for lessons to land, clarity to emerge, and identity to solidify.You’ll hear why progress doesn’t always look like outcomes, how quiet seasons create leverage, and why subtraction often matters more than ambition when preparing for what’s next. This episode closes the year with intention, gratitude, and a reminder that foundations are built in stillness. If you’re closing the year feeling reflective, uncertain, or quietly proud, this episode meets you right where you are.
Many founders believe scaling is about doing more of what worked early. In this episode, Brandon explains why that mindset caps growth at $10M, and what has to change next.You’ll learn how heroics turn into bottlenecks, why systems outperform hustle, how hiring people who challenge you strengthens the company, and why formal decision rights unlock momentum. Brandon also breaks down the emotional side of scaling (identity loss, control, and letting go ) and why shrinking your role is the fastest way to grow the business.If you’re approaching or stuck near $10M, this episode shows exactly what has to change to break through.
Companies often treat missed quarters as a talent issue, but this episode reframes underperformance as a system design problem. Brandon breaks down three failures leaders routinely blame on AEs: stale data, ineffective enablement, and slow or broken handoffs.You’ll learn how poor inputs destroy belief before skill, why good systems make average reps look great, and how competitors with stronger infrastructure win even with less “talent.” Brandon outlines what sales ops, enablement, and RevOps must fix first, and why replacing people without fixing inputs guarantees repeated failure.If your team is working hard but still missing, this episode shows where the real leverage lives.
Ghosting is one of the most misunderstood signals in sales. In this episode, Brandon reframes buyer silence as unresolved uncertainty rather than rejection. He breaks down the difference between what buyers say out loud and what they’re actually feeling, why ambiguity kills urgency, and how unspoken risk grows when it’s not addressed directly.You’ll learn how elite sellers surface hesitation early, ask questions that invite honesty instead of politeness, and turn “great conversations” into clear decisions. This episode gives you practical language to diagnose stuck deals before they disappear. and explains why clarity, not enthusiasm, is what actually moves buyers forward.If your deals feel positive but keep stalling, this episode will show you exactly where the breakdown is happening.
Having lived both as a quota-carrying AE and as a leader in board-level forecast discussions, Brandon breaks down why forecast obsession often works against the people actually responsible for closing deals. You’ll learn why leadership optimizes for predictability, why complex forecasting systems still miss, and how internal rituals quietly steal selling time.This episode reframes forecasting through a seller’s lens and delivers a critical insight: sellers don’t win by perfecting the forecast — they win by creating possibility. When pipeline, skill, and reps increase, predictability follows naturally.If forecasting feels heavy, political, or demoralizing... this episode explains why, and where sellers should focus instead.
Sellers often rely on scheduling links without realizing how much friction they introduce. In this episode, Brandon breaks down why links often stall momentum, how visual availability lowers decision effort, and why one-click scheduling outperforms multi-step flows.You’ll learn the psychology behind initiation versus selection, how to implement inline availability using tools like Calendly, Outreach, or SalesLoft, and why respectful, low-effort asks consistently convert at higher rates. This episode is a practical example of how small friction reductions create outsized gains.If you want more meetings without more follow-up, this simple shift can change everything.
Most sales friction comes from treating every buyer like they’re starting from zero. In this episode, Brandon introduces a simple but powerful framework: low-information buyers who buy quickly, and high-information buyers who need extensive context, reassurance, and clarity before committing.You’ll learn how long-term brand exposure reduces buying friction before a deal ever enters the pipeline, why familiarity consistently outperforms persuasion, and how repeated exposure to clear thinking shifts buyers from analysis to recognition. Brandon explains why brand compresses time, shortens sales cycles, and transforms “convince me” conversations into “how do we start?” conversations.If you want buyers who trust faster, decide sooner, and buy with confidence... this episode explains where that leverage really comes from.
A reflective episode covering habits, identity, leadership, and happiness... not as quotes, but as operating principles forged through experience.
Brandon shares lessons from bankruptcy, PIPs, and building a $100M+ company, revealing how elite sellers answer responsibility differently. This episode reframes setbacks as leverage and shows how mindset creates power when systems don’t.
Most companies try to reduce sales costs with cuts, pressure, or more activity. But real efficiency comes from identifying and removing friction. In this episode, Brandon breaks down the four levers that instantly lower cost per sale: increasing conversion through clarity, accelerating sales cycles by eliminating uncertainty, protecting seller time through role alignment, and raising ACV with outcome-based selling.You’ll learn how to run a 60-second audit that reveals hidden inefficiencies, how speed acts as a cost reducer, and why the real enemy of revenue isn’t price... it’s friction. Brandon also shows how tools like Seamless AI reduce operational drag by giving reps back the hours they lose to manual research and admin.If you want a sales engine that moves faster, costs less, and closes bigger deals... this is the episode to bookmark.
Most professionals don’t struggle with discipline... they struggle with design. In this episode, Brandon breaks down why the human brain defaults to distraction, and how to reverse that with a system built around elimination, automation, and delegation. You’ll learn how to run a daily 10-minute focus ritual, how to conduct a weekly audit that prevents drift, and why task switching silently destroys productivity.Brandon also explains the psychology behind focus. How open loops drain working memory, why predictable workflows reduce cognitive load, and how clarity in ownership reduces anxiety. You’ll walk away with a simple operating rhythm you can apply immediately, along with a better understanding of how tools like Seamless AI reduce friction and free your mind for high-leverage work.If you want to think clearer, produce faster, and feel lighter, this formula is your blueprint.
Most people struggle with social media branding because they post from insecurity, chase trends, or change their voice week to week. In this episode, Brandon unpacks the system behind consistent growth: clear positioning, predictable content pillars, recognizable identity, and production workflows that eliminate creative pressure.You’ll learn how to write a one-line brand identity, choose the three content themes your audience will bond with, create a production rhythm that doesn’t rely on inspiration, and use consistency to build trust over time. Brandon also explains how the brain interprets clarity, why the “mere exposure effect” drives algorithmic lift, and how more conversations with your ideal audience make content creation dramatically easier.If you want engagement, followers, and inbound opportunities to compound... start with identity, not intensity.
Most teams try to grow by pushing harder, adding hours, or stacking tasks. But in reality, output only compounds when your environment supports clarity, consistency, and deep work.In this episode, Brandon breaks down the three revenue systems used by top performers: a daily deep work block that produces leverage, pipeline hygiene habits that eliminate chaos and keep deals moving, and a weekly review ritual that corrects drift before it becomes expensive.You’ll learn how these systems apply to reps, leaders, and founders, why “clean pipeline beats big pipeline,” and how tiny weekly resets prevent hidden costs across the revenue engine. Brandon also shares how tools like Seamless AI amplify these systems by delivering better buyers and faster insights.If you want predictable growth without 100-hour weeks… start here.
Most teams blame “lead quality,” funnels, or budget when results slow down. But in reality, weak offers, not weak traffic, create the friction that stalls pipeline, drags out sales cycles, and makes buyers hesitate.In this episode, Brandon breaks down why strong offers feel obvious within seconds, why poor offers require long explanations, and how to evaluate your offer using the Pain –> Promise –> Proof –> Price framework. You’ll learn how to test an offer in 48 hours, spot the red flags that signal “do not scale,” and use simple psychological principles to eliminate confusion before it ever reaches your funnel.Brandon also shares how teams can use Seamless AI to validate messages faster, reach buyers who actually feel the pain, and gather proof that builds trust. If you want to scale without wasting money, time, or energy… start by fixing the offer.
Most teams drown in features and dashboards, then wonder why demos don’t convert. Data helps you find the right buyer... but it’s story that makes them care. In this episode, Brandon Bornancin shows how top sellers turn product tours into three-act narratives where the buyer is the hero, the current pain is the conflict, and your solution is the resolution, with proof.You’ll learn a simple playbook you can use tomorrow: open with outcomes and stakes, name the real villain (switching costs, bad data, slow handoffs), tie features to a timeline of measurable wins, and close every loop with a next step on the calendar. Brandon breaks down how “persona follows process,” why receipts beat adjectives, and how consistent sharing (selfie, share, stream, with purpose) compounds trust and reach.
No virality. No connections. No fancy loft. Just an air mattress in a Newark basement, a $150K accelerator bet, and a 17-hour daily schedule split between building and selling. In this episode, Brandon Bornancin takes you inside the unglamorous year that turned zero revenue into the first 100 paying customers—and kicked off a path from $0 to $1M in 12 months.You’ll learn the exact system he ran: build in the morning, sell all day, ship at night. One ICP, one painful use case, one time-bound promise with fast proof. Brandon breaks down the pipeline math to 100 customers, the prospecting cadence that actually compounds, and the feedback loops that turned objections into product—fast.
You asked for honesty—then froze the room when an AE flagged a dead “hero” deal. Next week, the bad news vanished. In this episode, Brandon Bornancin breaks down how one meeting can train a team to hide risk, and how to rebuild a culture where truth beats theater.You’ll learn a simple framework to make honesty safe and accountable: embed real buyer signals (job changes, intent, site behavior) directly in the CRM, open every review with three risks to close, and publicly reward the rep who kills a zombie deal early. Brandon shows how to move activity vanity out of exec reviews, gate stage changes on Power, Process, and Proof, and turn “unkind truths” into faster decisions and cleaner pipeline.
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