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Sales Talk for CEOs

Author: Alice Heiman

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Welcome to Sales Talk for CEOs, where host Alice Heiman goes deep with female founders and experts on the real story behind building a company and a life at the same time. After 5+ years and 190+ episodes, the show has pivoted to focus exclusively on female founders/CEOs and their journeys on both the business and personal sides. In each episode, Alice explores not just what it took to build and grow a sales organization, but the full picture: getting funded, managing health and family, and driving revenue all at once. This is the founder story most podcasts don't tell.

199 Episodes
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Leading through uncertainty doesn't require moving faster, it requires thinking differently. In this episode, futurist and leadership strategist Elatia Abate shares practical frameworks to help female founder CEOs lead through rapid change without defaulting to outdated strategies. She explains why slowing down can become a competitive advantage, how to shift from past-anchored planning to future-led thinking, and why the quality of the questions leaders ask ultimately shapes the future they ...
Denielle Finkelstein and Thyme Sullivan are Co-Founders and Co-CEOs of Unicorn in Every Stall. Before becoming entrepreneurs, Denielle spent more than 20 years in fashion leadership, including executive roles at Ann Taylor, Coach, Kate Spade, and Talbots, while Thyme built a 27-year career at Coca-Cola, Pepsi, and Nestlé. Both were the primary breadwinners for their families when they made the decision to leave corporate life and pursue something entirely new. Their journey began with a Faceb...
"Nobody knows what the heck they're doing. It's the people willing to go out there and do it that are gonna be successful." Lauren Goodell left a successful sales career to launch a startup while caring for both parents through serious health challenges and managing her own chronic illness. She shares lessons on resilience, leadership, customer discovery, and building a sustainable company. • Left corporate sales and took a pay cut while navigating her mother's stage-four cancer diagnosis, he...
Most sales organizations are training sellers to do the wrong job. In this episode, sales expert Becc Holland joins Alice Heiman to challenge some of the biggest assumptions in modern selling, from what qualifies as a lead to why buyers ignore outreach and what CEOs can do to build sales teams buyers actually want to talk to. Becc argues that today's buyers are not looking for another product pitch. They are looking for expertise. She explains why sellers should spend less time mastering obje...
"There's never a good time to have a child. When you're a founder, you just do it." Marie Berry built three companies across four continents before a personal osteopenia diagnosis led her to create YVO, a women's wellness brand making bone health modern, feminine, and measurable. In this episode, she shares how a 30-day rucking challenge with friends turned into a sold-out product line and a growing community of 600 women. - Designed a weighted vest specifically for the female body after find...
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