Scalable

Scalable just hit 50 episodes. To celebrate, Kaya Yurieff and Jasmine Enberg went through the archives to pull the biggest lessons from a year of conversations with founders, creators and CMOs, along with what they've learned (often the hard way) building Scalable themselves. Founders warn that everything takes longer than you think, creators share why your followers aren’t really yours and CMOs make the case that creators can reinvent brands even though the fundamentals of marketing haven’t really changed. Plus, the funniest and most surprising moments of the year, from Don Lemon’s F-bomb to an uncooperative camel in Doha, Qatar.Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

More brands are giving creators a stake in their companies instead of just a paycheck, often trading equity for endorsements, advisory roles or long-term partnerships. It’s the latest sign of a bigger push toward ownership in the creator economy. Alix Earle’s lucrative Poppi deal showed how big the payoff could be, and increasingly, startups like Driptail and Vibes are also offering equity to smaller creators. This week, Kaya Yurieff and Jasmine Enberg look at why creator equity deals are taking off, what the deals usually look like and the risks for both sides. Plus, Kaya sits down with Cat Goetze, the creator better known as CatGPT, and Josh Kaplan, CEO of management firm Smooth Media, which represents her. They discuss Cat’s recent equity stake in Smooth and their advice for brands and creators weighing similar equity arrangements. The episode is brought to you by Pop.Store. Visit https://get.pop.store/ to learn more and get 50% off your first month.Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

Do creators actually need an agent or a manager? This week, Kaya Yurieff and Jasmine Enberg dig into the world of creator representation, starting with how big Hollywood talent agencies like CAA and UTA are battling it out for top name creators, including Alex Cooper.They break down the difference between agents and managers, when it makes sense to bring someone on and share a bit about their own experience signing with CAA. We hear from Corporate Natalie on why she, in turn, decided to do it all in-house and Reza Izad, co-founder of Underscore Talent, on how the talent management landscape has changed.Kaya and Jasmine also sit down with Jack Goldburg of Jack’s Dining Room, who just landed a $25 million deal with 101 Studios, the company behind “Yellowstone” and projects from George Clooney. Goldburg discusses how the deal came together, the long-form shows he’s planning and whether he’d ever open his own restaurant.This episode was brought to you by Nomono. Visit nomono.co/scalable to learn more and get 15% off any product with code SCALABLE.Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

Two decades-old internet brands are getting back into culture through creators. In this episode, Kaya Yurieff and Jasmine Enberg sit down with Yahoo’s CMO Josh Line and Expedia’s Chief Communications Officer Laurie Metrose to talk about what it actually takes to be top of mind again.Metrose walks us through Expedia’s biggest creator bet yet: a year-long partnership with livestreamer iShowSpeed, built around three phases that combine livestreaming and shoppable storytelling. Yahoo’s Line discusses the company’s comeback strategies, such as a Cardi B campaign for Yahoo Mail that turned inbox anxiety into a viral moment, Kyle Cook becoming Yahoo Weather’s official “weather boy”, and the reply-guy moment that landed Yahoo millions of likes after the company had wiped its social feeds for a fresh start.Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

Netflix isn’t the only platform YouTube needs to worry about. From Disney to Tubi, more players are encroaching on YouTube’s turf as it tries to become the new “TV.” Some of them, like Twitch and Spotify, are even joining forces to take on the streaming giant.In this week’s episode, Kaya Yurieff and Jasmine Enberg discuss whether this is a sign of a larger shift in strategy for premium streamers and how worried YouTube should be.They also sit down with Twitch’s new CMO, Christine Cassis, to talk about how the platform is repositioning itself beyond gaming, chasing new revenue streams, and where livestreaming goes from here.Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.