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In the Scale with Soul podcast, online business experts Carla Biesinger and Marissa liesen talk marketing, sales and strategy with the goal of helping online entrepreneurs succeed.
This podcast is for you if you are growing a digital course, coaching or online services business and you want to achieve abundance in your business through smart, tangible strategies.
AND, if you value your FREEDOM and want to scale your business with SOUL.
52 Episodes
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In this episode, Carla and Marissa talk about the good and the bad of affiliate programs and what you need to know if you consider this strategy.HIGHLIGHTS:How affiliate programs work and the different options you have to work withTips for maximizing revenue during an affiliate launchWhy affiliate models don’t always workWhat has worked for Carla with many trials using affiliate models in her business.RESOURCES:DM us with any questions you have!@marissaliesen@carlabiesinger
In this episode, Carla and Marissa talk about the realities of making money with a retreat and recap the financials from the recent Thrive Retreat.HIGHLIGHTS:The financial model options for a retreatWays to increase revenue and profit marginWhat we would keep and what we would changeA peek behind the curtain of the Thrive Retreat financialsRESOURCES:Want to be part of our next retreat? Send us a DM on Instagram and we’ll add you to the waitlist.@marissaliesen@carlabiesinger
In this episode, Marissa and Carla unpack the learnings and insights from their recent Thrive Retreat. Tune in if you’re considering hosting your own retreat, or if you’re simply curious on what we did (and what we’d do differently next time).HIGHLIGHTS:The agenda: how to structure your retreat to create connection, value, and breakthroughsThe venues: how to find the right venue(s) and safe costs when planning your retreatThe content: what worked well - and what we’ll do differently next time...
In this episode, Carla and Marissa talk about Revenue vs. Profit, what actually matters and how to get really intimate with your numbers.HIGHLIGHTS:How to think about revenue vs. profit (and which is more important!)Get intimate with your numbers - Do Annual, Quarterly and Monthly forecasting using an Operating Budget (see the resources for a template and tutorial!)Why you should look at your actuals each and every monthSetting a Money Date is both a fun and useful way to stay connected to yo...
In this episode, Marissa and Carla talk about designing a business around the life you actually want to live and how to make sure you’re staying true to your needs when you develop your business strategies.HIGHLIGHTS:Marissa’s aha moments as she wraps up the beta round of her Ignite programWhy it’s so important to be very aware of the decisions you’re making day-to-day - even the little ones! They end up in the future version of youHow to consider product/lifestyle alignment when you’re desig...
In this episode, Marissa and Carla talk about the “final push” when it comes to launching - in this case their final push for their live event Thrive.HIGHLIGHTS:The importance of social proof - and how to share new sign-ups to gain momentumThe nr 1 strategy to get “emotional buyers” off the fenceThe power of community & letting your clients do the selling for youTapping into local networks and making offline connectionsRESOURCES + LINKS:⏰ LAST CHANCE: Tickets for Thrive, Lisbon, our 3-Day...
In this episode, Carla is sharing a breakthrough she had from her last coaching call - tune in for high-level marketing strategy and learn how to market to the RIGHT people in your audience.HIGHLIGHTS:The 5 stages of awareness in marketing: what they are and why they’re so importantWhy sales and launches can feel so HARD - and how to turn that aroundHow to create offers that will fly off the shelvesCarla’s marketing plan for the next 6-12 monthsRESOURCES + LINKS:Tickets for Thrive, Lisbon, ou...
In this juicy episode, Marissa and Carla talk all things dating, and the reality of attracting high-value men - especially for entrepreneurial, high-value women!HIGHLIGHTS:The “downside” of being a financially independent woman - and what that means for dating & relationshipsEarly stages of dating and money: should you talk about your finances?The No-Nos of Dating as an Entrepreneur: Red flags to look out for when dating and what to steer clear ofMoney & investment insights from our e...
In this episode, Marissa shares vulnerably that she’s having some motivation struggles with content creation & she and Carla talk about the realities of the motivation roller coaster of an entrepreneur and how to address keeping content creation going despite the creative slump.HIGHLIGHTS:The reality of the motivation roller coaster when you’re running your business - and tips to overcome the low timesHow to successfully set realistic goals and habits that will keep momentum goingWhen to ...
In this episode, Marissa and Carla talk about finding community as an online entrepreneur and what to do when you “outgrow” the people around youHIGHLIGHTS:The reality of “leaving people behind” as you continue your personal growth journey as an entrepreneurHow your fears of abandonment and getting judged may be keeping you from going after what you REALLY wantFinding your community: online vs offline (and what we’ve done to build ours)How to use Instagram to connect with people you want to b...
In this episode, Marissa and Carla talk about selling through webinars and Carla shares her experience of what’s worked well for her in the past (and some hacks!).HIGHLIGHTS:What you need to consider when you're doing a live webinarHow to balance the right amount of value without providing too much (so they don’t actually buy your offer!)Tricks of the trade for getting better engagement from your audienceHow Carla grew her business using webinars as the primary sales vehicleRESOURCES + LINKS:...
In this episode, Marissa and Carla share about the “$10k in 10 Days Challenge” they recently ran inside their Scale with Soul MastermindHIGHLIGHTS:Rachel Roger’s $10k in 10 Days ChallengeHow to use and set goals to 10x your resultsSetting SMART goals that will build trust in yourself as an entrepreneurThe best (and most fun) way to create momentum and more salesSales psychology and celebrating your goalsRESOURCES + LINKS:Early Bird Tickets for Thrive, Lisbon, our 3-Day Retreat are available h...
In this episode, Carla asks Marissa what it was like to start her entrepreneurial journey and how she was able to make 6 figures in 6 months.HIGHLIGHTS:What specifically to focus on when you’re first starting your businessWhat matters and what really doesn’tInvesting in yourself - why this matters (and how to approach it)How our mind plays tricks on usWhy the people you surround yourself with can make all the difference (& how to do this right!)RESOURCES + LINKS:Early Bird Tickets for Thr...
In this episode, Marissa and Carla share their habits and rituals for creating success in their businesses.HIGHLIGHTS:Why morning routines aren’t for everyoneThe tools and practices we use to stay in flow (they might surprise you)The ONE resource that led to Carla’s most profitable month ever (and it’s free)A (free) challenge you don’t want to missRESOURCES + LINKS:Early Bird Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreatDeepak ...
In this episode, we talk about the power of what happens when you get into high-level group containers and Carla reflects on the era where she went from $1,200/mo to $100K/yr to $500K/yr to surpassing $1MM/yr.HIGHLIGHTS:The power of being around ambitious people & how it impacts your thoughts and actionsWhat accountability will do to change your resultsMastermind breakdown - what works well and what doesn’tCarla’s personal journey from barely scraping by to abundance - and how her Masterm...
In this episode Marissa supports Carla as she’s sharing the behind the scenes of what it’s like when you’re funnel is NOT working.HIGHLIGHTS:The mindset work that will shift you out of fear - even when it looks like nothing’s workingFB ads + the stock market: what you need to know & how to prepare yourself for “dips”Chasing shiny goals vs creating what you actually desireAn overlooked tool for getting out of negative thought spiralsRESOURCES + LINKS:Join our 3-Day Business Retreat in Lisb...
In this episode, Marissa and Carla break down all things RETREATS!! Especially for entrepreneurs. What makes a good one, what makes a bad one, and how to create your retreat business model.HIGHLIGHTS:Our powerful experiences attending retreats…and what happened nextWhat makes an awesome retreat and what to avoidThe business model & sales tactics to use if you want to host your own retreatThe absolute magic that happens when you get in the energy of other people with growth mindsetsRESOURC...
In this episode, Marissa and Carla talk about Carla’s new email strategy (& whether or not it’s working to drive engagement and sales!)HIGHLIGHTS:What did increasing the amount of value emails do for Carla’s metricsWhat to consider if you want to delegate your email creationCreative ways to pay for outsourcing content creationTips for monetizing through email WITHOUT “launching”RESOURCES + LINKS:Watch the Free Masterclass: Scale Beyond 6-Figures to learn how to scale your business with th...
In this episode, Marissa and Carla talk all things Instagram, Reels, and content creation.HIGHLIGHTS:The BTS of Carla’s May Reels challenge: the goal, how it was set up, and what Carla regrets about doing it this wayThe backend funnel, and how Carla is using monetizing the challenge (even though it’s free)The number 1 rule about creating content to promote your paid offersReels vs Carousel posts - should you be doing both?RESOURCES + LINKS:Check out Manychat to start automating your lead gen ...
In this Episode, Carla is analyzing Marissa’s Instagram Reels to help her increase her reach and views.Tune in to learn:The 3 “non-negotiables” for ANY ReelReel aesthetics: what’s working and how to create your Reels in 3 simple stepsHooks vs Content: what comes first and how to optimize your creation processCarla’s number 1 Reel tip for increasing your engagement (and reach)2 easy and effective ways to leverage other peoples’ audience & drive traffic to your funnelRESOURCES + LINKS:Check...
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