In this episode, Matt Klein (Bitdrift, Envoy) reflects on building EC2 in the early days of AWS, the reality behind AWS’s origins, and what Amazon’s customer obsession looks like from the inside. He then dives into creating Envoy at Lyft, the challenges of open source at scale, and spinning Bitdrift out of Lyft to focus on mobile observability. He shares how to meet developers where they are and what it takes to find product market fit. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links: • Matt's Linkedin • Bitdrift
Will Stewart is the CEO and co-founder of Northflank, the developer platform. He shares how a teenage gaming side project turned into a self-service developer platform that runs complex workloads on Kubernetes across any cloud. He talks about meeting his co-founder online, fundraising and hiring remotely and why they took years to launch. He offers some interesting insights on dealing with bugs, product vision and changelogs.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links: • Northflank • Will's Linkedin
In Shawn "swyx" Wang's third appearance on the podcast, we talk about his recent interview with Mark Zuckerberg and Priscilla Chan about AI in biomedical research, and the goal to understand and eventually eradicate all diseases. We also talk about how DevRel is unbelievable back, the challenges of uphill DevRel, the dynamics of the current AI investment bubble, and the new projects he is working on.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links: • Uphill DevRel article • DevRel is unbelievably back article • Particle/wave duality article • The Economics of Superstars • AI Engineer conference videos • Swyx's Linkedin
Vincent D. Warmerdam from Marimo shares how they grew their YouTube channel for their Python notebook, using regular Shorts to reach thousands of new viewers each week. He talks about the importance of being genuinely excited about what you’re building and how consistent, authentic content can help both founders and creators connect with their audience. He gives practical advice and real-world insights for anyone interested in DevRel or growing a DevTool channel.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links: • Vincent's blog • Vincent's X • Marimo
Rik Haandrikman talks about sales incentives and growth at RevenueCat, and their creative approach to conferences. He explains why their sales team focuses on helping customers evaluate the product in their own way, how aligning incentives shapes company culture and how they make the most out of rare, compelling events.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links: • RevenueCat jobs • Rik's article • Rik's X • RevenueCat's X
The episode features Baseten CEO and cofounder Tuhin, who shares Baseten’s journey from a small team in the pre-GenAI era to scaling rapidly and raising $150M in Series D funding. The discussion delves into building robust inference infrastructure for AI applications, navigating market shifts, and developing tools that prioritize speed, developer experience, and customer feedback loops.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links: • Baseten • Tuhin's Linkedin
In this episode, Angelo Saraceno from Railway shares his experience balancing the technical challenges of building a developer-focused product with the realities of enterprise sales. They discuss how understanding customer needs beyond just features is crucial to growing a startup sustainably. Whether you're a founder or developer, this conversation offers valuable insights into turning good products into successful businesses without losing sight of the bigger picture.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links: • Railway • Railway's blog • John McMahon's book • Angelo's Slack automation article • Angelo's website • Angelo's Linkedin
Guy Zerega led sales and marketing at Stack Overflow, where he once hired me.Now he leads sales at Cyborg - they offer end-to-end encrypted inference data. This is a 101 on what matters in sales; especially to developers.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links: • Guy's Linkedin • Guy's new startup, Cyborg
Victor, VP of Marketing at Strapi, walks us through how AI can be used in content creation—what tools work, what to watch out for, and how you can try some of these techniques yourself. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links: • Victor's X • Victor's Linkedin • Strapi • GrowthX • Kapa • Octolens • Semrush
Ben Dicken is a developer educator at PlanetScale, he's an incredible writer and teacher, who's made some amazing technical articles that developers actually love reading. We get into his reasons for working so hard on these articles, his process, and how he makes content that genuinely helps engineers understand complex ideas.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links: • Ben's X • B-trees and database indexes article • IO devices and latency article
In this episode, we explore Adam Frankl's concept of a Technical Advisory Board, and how it helps DevTools founders learn directly from potential users. I share personal experience organizing one-on-one interviews to find out real customer problems and gives tips for recruiting members. We explore how to set up the meetings, analyse feedback, and get the most value from the process.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links: • The first tab call • How to recruit TAB members • After the first set of TAB calls • Adam's Linkedin • Adam's book
Matt Carey from AI Demo Days, shares his experience of organizing developer events in London and San Fransisco. He discusses the real costs involved and how creating fun, community-driven events makes all the difference - plus a spicy take on Hackathons!This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links: • AI Demo Days • Matt Carey's links
Gitpod has rebranded to Ona and shifted its focus to building AI tools for enterprise teams. This episode digs into why they made the leap, how they're standing out in a crowded AI space, and what it’s been like rethinking developer workflows from the ground up. We talk about dev environments, differentiating in the AI space, forward-deployed engineers and more. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links: • Ona • Christian's X • Matthew's X
Creating docs that actually work means knowing what to write, how to write it, and where it belongs. In this episode, we break down the diataxis documentation framework—a simple but powerful system that splits docs into four clear types: tutorials, how-to guides, explanations, and reference. We look at examples of tools that have implemented diataxis to write their documentation with clarity and purpose.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links: • Diataxis • Sequin • Layercode • Logdy
Karen from Composio shares how developers are using MCP to connect tools like Slack, Notion, and Gmail with AI agents, growing from nearly zero to 100,000 users in 6 months. They capitalized on key moments when new AI tools, such as Grok versions and Claude releases, came out, creating examples and demos that resonated strongly across social media and got them retweeted by Elon Musk. Hear how the team learns to use these tools better over time, helping each new release work smarter than the last.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links: • Composio • Composio's X • Karan's X • Launch Video
Lee Robinson helped Vercel grow to $200M+ in ARR and scaled the Next.js community to over 1.3 million active developers. I dive into his blog posts to uncover valuable insights and lessons about how he achieved this success, covering topics like docs, community building, developer education, marketing, and product development.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links: • Lee Robinson's blog • Lee Robinson's X • Peter Yang's interview • swyx's interview • Gonto on Scaling DevTools • Developer Marketing CommunityP.s. this is a new style of episode, let me know what you think.
Carter Rabasa, head of DevRel at Langflow, talks about organizing and participating in hackathons, how these events enable developers to break free from routine work, and how they can help accelerate tool development.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links: • Carter's X • Carter's LinkedIn • Cascadia AI Hackathon (and Luma) • AI Tinkerers • Bolt Virtual Hackathon
Rita Kozlov is the VP of Developers and AI at Cloudflare. We talk about how Cloudflare focuses on building disruptive, efficient technologies like their Workers platform to gain long-term competitive advantages. They use their own developer platform to ship fast, and hire people who deeply care, with a culture of curiosity and transparency that drives continuous innovation.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:Rita’s X Rita’s LinkedInCloudflareswyx article on cloudflare Stratechery article on Cloudflare's disruption
Matt Palmer from Replit shares how the company scaled to $100M in ARR from ~$10M in under a year. We talk about the importance of video for teaching the non-linear process of working with AI, the challenge of rewriting documentation for a broader audience using the Diátaxis framework, and how they support a diverse community of users navigating this new AI-driven development landscape.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:ReplitReplit Agent documentationDiátaxis documentation frameworkMatt's YouTubeMatt's XReplit's Youtube
Logan Kilpatrick shares how DeepMind's organizational changes helped their resurgance in AI. What needs to happen to reach 100m developers. And why the next six months are more exciting than ever.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:Google DeepMind Logan Kilpatrick Logan Kilpatrick podcast NotebookLM Gemini CLI Veo