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Scaling UP! H2O

Scaling UP! H2O

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A Podcast for water treaters who deal with the treatment of cooling towers, boiler and closed loop systems.
164 Episodes
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Scaling UP! Nation!, as a water treater, you always need to learn new things. If you ever stop, somebody else or the industry is going to pass you by. Staying ahead of the curve is especially important when it comes to learning innovative ways to treat the water treatment systems we oversee.   Scaling UP! Nation!, as a water treater, we always need to learn new things. If we ever stop learning, somebody else or the industry is going to pass you by. Staying ahead of this curve is especially important when it comes to learning new and innovative ways to treat the water treatment systems we oversee. If we are not careful, we can become overly comfortable with the same type of water treatment program. New technologies are always developing around us, but does new mean better?   Friend of the show, Mark Lewis, CWT, is back with me today to talk about some of the lesser-used water treatment strategies in the water treatment world. Learning about new or lesser-known water technologies gives water treaters more options. A good water treater with possibilities is always a good thing. Join Mark and me as we take you through some of the ways we evaluate new technologies.     Key Points      4:00 - Details on this year’s AWT Interactive Convention and Exposition   20:23 – The importance of understanding the type of equipment you have   20:48 – Advice on equipping customers with knowledge about the equipment    23:45 – Chemistry technology that people may not be aware of   30:42 – Solid technology and treatments   34:23 – Moss and water treatment systems   45:20 – Non-chemical devices    Quotes   “If you don’t know something, that is an opportunity for you to learn something more about it.”    “Suppliers love to educate. If you have questions, call your suppliers today.”   Links Mentioned On This Episode  AWT Interactive Convention and Exposition  Mark’s LinkedIn  Episode 89  Episode 90  Episode 91  Smithsonian Article 
Nation! thank you for being a part of this platform that brings helpful information about our industry. The Scaling UP! Nation! is growing every day. That's because of you. And because we have an impressive following, we can attract guests to interview on this show.   Our Guest today is Charles Fishman, an award-winning, best-selling author who has written dozens of books like The Wal-Mart effect and One Giant Leap. Today he and I talk about one of my favorite books, The Big Thirst. In The Big Thirst, Charles Fishman does an incredible job explaining presenting the facts about our odd relationship with water where we need it and love it but our world doesn’t respect it. This is a read I would recommend to anybody in our industry. Please enjoy my interview with Charles Fishman.   Key Points    5:35 – Charles' background   14:40 – Inspiration behind The Big Thirst   20:12 – What has the impact of The Big Thirst book been?   29:07 – Lessons learned in Las Vegas   34:04 – What are some of the easy things anyone can do to make a difference?   39:53 – Research on waterborne pathogens   42:38 – Important topics to be addressed in the upcoming election when it comes to water     Quotes   "Good reporting will save you when good writing won't."   "Most people will be astonished at how much water they use".   "Water does not respond to wishful thinking. You have to figure out what your problems are, and then you have to fix them".  Links Mentioned On This Episode   Audible  The Big Thirst  The Wal-Mart Effect  A Curious Mind  One Giant Leap  Charles’ LinkedIn  Charles’ Contact Information 
Today’s episode is my favorite format that we do. It is where you ask questions, and I answer them. As a water treatment professional, we should always have more questions than answers. Generating new questions means that we are thinking about everything we are doing, and we are trying to do what we do better. If you are not asking questions (even to yourself), you are not stretching your level of understanding. When you stretch yourself, you are learning. When you are learning, you are getting better. The next time you do a water treatment task, ask yourself, “why.”     Why does the chlorine test turn red when positive?   Why do I run my tests in this sequence?   Why do I always start at this account first on my route?   Why take my sample from this location?   I’m sure you get the idea. Please enjoy this episode of Pinks and Blues where members of the Scaling UP! Nation! ask some questions they have.   Key points      2:26 – Boiler discharge, cooling tower discharge, and RO unit discharge clogging a single drain   11:26 – External weather conditions and how it affects water treatment   21:15 - Can a tower get diluted with rainwater?   23:45 – Why don’t we fill a water softener to the top with resin when we add new resin?   Quotes   “When you understand the equipment that you treat, you are now able to understand what you are doing concerning your treatment.”   “As professionals, we have to think of all of the different scenarios.”  Links  Mentioned in this Episode Submit a question or show idea  Rising Tide Mastermind   
I know what you are thinking, I am crazy to have all these processes. Well, I think you are insane not to have all these processes. A process allows a standard of quality no matter who is performing the task.  In episode 131, I spoke with Alicia Butler Pierre, all about processes. One of the components of the Entrepreneurial Operating System (EOS) is processes. EOS refers to it as “the way.” And companies following EOS don’t have an issue creating processes until it comes to the sales department.  Most sales departments have as many different ways to ‘make sales’ as they do salespeople. This method or lack of practice is inefficient and outdated. In episode 39, I spoke with Justin Roff-Marsh about this very topic. Justin makes a great case on why we need to bring the sales department into modern days when it comes to processes.  In today’s episode, we are going to talk with Adam Shapiro of Sales Reform School. Adam can help you find the right processes to achieve the highest results in the sales department. He is also an EOS speaker. We will learn about how we can take all of the items we learned in EOS into the sales department and make that department more efficient, more profitable, and more fun.  Key Points     9:33 – Adam's background  13:10 – EOS and sales  19:50 – Vision/Traction Organizer and sales  22:48 – Landing on your ‘Three Uniques’  24:35 – Proven process and sales  27:04 – Selling virtually   32:20 – Core values and sales  39:03 – Advice for sales managers   Quotes  “Proven process description is a great tool for salespeople to show confidence”  “If you rush someone into a sale, you are going to regret it and they are going to regret it”  “The right time to close is when the evaluation process is complete”  Links Mentioned On This Episode  Seven Habits of Highly Effective People  Traction  The Challenger Sale  The Machine  Proactive Webinar Series  Adam’s Website  Adam’s LinkedIn Profile 
Today’s episode might feel a little different than usual. However, we could all use a positive mental attitude boost during these challenging times. I know you’ve heard me talk about my favorite book, 7 Habits of Highly Effective People, before on this show. Habit 1 is about being proactive. It’s a choice not to react when something happens to you. Instead, we should pause and choose our response to what we should do. I wanted to share with you about the two circles that portray this habit.    Looking at these two circles, if we are not careful, we will gravitate towards spending our time in the sphere of concern. In other words, we tend to focus on the things we have no influence over instead of the things we directly can affect. In turn, we are unable to gain much traction. When we choose to spend our time and energy on the things we can directly influence our circle grows larger and we find movement.    Today’s message from Holly Duckworth is no different. She offers a few practical tips to help you slow down, be present with those around you, and find success in a more meaningful way. Holly teaches mindful leadership to stressed-out CEOs worldwide to create profits, peace, and presence. Our world has become mindless and stressed to unhealthy levels. Thru mindfulness practices, Holly works with leaders to release beliefs that no longer serve. What is mindful leadership you ask? Well, join us today to find out precisely what mindful leadership means and how you can implement it in your career for the positive! Key Points 6:59 - Holly’s background 9:00 - defining leadership and mindfulness 12:54 - affirmations and intentions 14:14 - positive mindset tips 19:58 - mindfulness and sales 29:59 - learn more from holly Key Quotes “Your presence is your greatest present” “What you visualize you actualize” Links Mentioned in this Episode 7 Habits of Highly Effective People Rising Tide Mastermind Start with Why by Simon Sineck Sell More Stress Less Holly’s Website Holly’s Podcast Holly’s LinkedIn 
It is not uncommon for people to tell me they are impressed with the amount of work I can get done. This attribute has helped me get noticed over the years. As my years increased, so have my tasks. Like most of us, I had more to do, so I did more. Usually, this time came at the expense of taking personal time and time away from family activities. Eventually, when there was even less bandwidth, things were done subpar, or items were not getting done. To try to get above this scenario, I decided to be careful about what I said yes to do. But even that wasn’t enough, and I realized that I needed help.   This suggestion came from a friend of mine who recommended that I get a personal assistant. More specifically, a virtual assistant. Join me as I interview one of my favorite people, my virtual assistant, Lauren Vonfeldt. In this episode, you will learn some of the behind the scenes tasks that need to get accomplished producing this podcast, but more importantly, you will learn how Lauren and I work together.     The top ten things a virtual assistant can help with:   Research   Social media   Marketing and emails   Tracking expenses or invoicing   Calendar management   Email management    To-do lists    Project management   Events   Editing documents and publications   Bonus: Creating staff and client appreciation   Key Points    12:02 – Lauren’s background   13:50 – What is a virtual assistant?   16:44 – How Trace and Lauren got connected   22:02 – What is the biggest payoff of having a virtual assistant?   26:18 – First steps when working with a virtual assistant   32:13 - The importance of regular meetings   34:45 – How to know if you need a virtual assistant?   42:57 – Top ten things a virtual assistant can help with  Key Quotes “If you don’t have the margin in your life that you want, a virtual assistant might be right for you.”   “A virtual assistant can help you get the right information out to the right people.”   “I really believe I have was created to be behind the scenes. When your business succeeds, I know that I did a good job.”  Links Mentioned On This Episode  Scaling UP! H2O Episode 130   Lauren’s LinkedIn Page  Lauren’s Website  Loom  The Proactive Webinar Series  Delegate and Elevate Tool   Book a call with Lauren  Scaling UP! H2O Virtual Assistant page Find out if you need a VA by taking the online quiz! Last Pass
Folks, many associations have online conventions right now; it is a perfect time to “try” them out! You won’t have any travel expenses, and you can see what they have to offer. Here is a list of conferences coming up:   July 13-16 Texas Water Conference (Online)   July 28-31 Association of California Water Agencies Conference (Online)   August 17-19 StormCom    September 13-16 WateReuse Symposium (Online)   September 14-16 Water Pro Conference   September 30-October 3 Association of Water Technologies Annual Conference   October 3-7 WEFTech Connect   October 5-9 Industrial Water Week   Once a water treater, always a water treater! Our guest today is Jack Altschuler. Jack is not only a former water treater; he is a past president of The Association of Water Technologies. Today Jack helps leaders get obstacles out of their way so they can succeed faster. Our interview is all-around motivational leadership, employee retention strategies, and more. Take a listen.   Key Points   5:30 – Jack’s background   18:10 – Jack’s transition into motivational leadership   21:40 – How leaders influence their people   34:19 – Self-imposed obstacles and how to remove them   39:00 – Common obstacles for water treaters   46:18 - How leadership applies to everybody   48:11 – How to work well with different generations    Key Quotes   “When we solve problems for other people, it’s actually disempowering to them.”   “A leader’s primary job is to bring out the very best in their people.”   “The best thing you can do is to let people know that you care about them.”   “When we agree to become a leader, we give up the right to fall to pieces.”   “Be the confident captain.”   Links Mentioned On This Episode  Jack’s LinkedIn   The E-Myth  Fully Alive Leadership  Engagement by Jack Altschuler  Seven Habits of Highly Effective People 
Who would think that all of our meetings in the 2nd quarter of 2020 would be over video conference? Not me. I would have bought a hefty amount a Zoom stock if I did. Which, by the way, was trading for about $70 back in February and will now cost you $210. Hindsight, right! For those of us that didn’t make it rich buying Zoom stock, you probably use Zoom’s product or something like it. Have you ever wondered what the best way to have a video conference is?   As a Mastermind Group, The Rising Tide Mastermind meets weekly over Zoom. I have used it for years before the onsite of stay-at-home orders, but I could not remember ever seeing anything on video call etiquette. A member of our Mastermind asked if I could have a speaker come talk to us on this topic. The only issue was, I couldn’t find one. No one wanted to disappoint, so I decided to book myself.   Please join me for tips, tricks, and yes, etiquette for having your best virtual meeting ever.    Trace’s top tips for virtual meetings:   Find a room that is comfortable, private, with good lighting and reliable wi-fi.  Let your family members know that you are going to be on a video call.  Find the platform that works best for you.   When possible, use your computer, not your phone.   Don’t sit in front of a window.   Think about what is in the background of your video.   Prepare for the meeting by reviewing agendas, preparing to screen share, etc.   Test the software ahead of time.   Dress professionally.   Turn your phone notifications off.    When you are not the one speaking, mute yourself.   Use your camera and look directly into the camera.   Think about what your nonverbal cues are saying.   If using Zoom, use the gallery view.   Be prepared for screen sharing.   If you are hosting, offer lots of breaks.    If you are hosting, send out an agenda.   If you are hosting, make sure that everybody is being heard.   If you are hosting, always ask for feedback.   If possible, don’t eat during a video call.   Stay focused on the call at hand.   Take private conversations offline.   If hosting, be the last to leave the video conference.   BONUS TIP: Try right clicking your video to display the menu, then choose Hide Myself. You no longer see the video of yourself, even though others in the meeting can see you. This helps you feel like you are in person and keeps you from being distracted by your video.  Key Points    7:36 – Think about the right room to take your virtual meeting in   9:25 – What can you do to minimize interruptions?   9:58 – Trace’s preferred virtual meeting service   14:29 – How to prepare for the meeting   23:40 – Take advantage of the video feature   29:40 – Screen sharing   35:45 – Hosting virtual meetings   43:30 – How to stay focused during a video call   51:15 – The difference between video meetings and webinars   Key Quotes   “When you are in a meeting, be present in that meeting.”   “When we communicate, 60% or more is through nonverbal cues...make sure your cameras are on.”   “If you wouldn’t do it in a conference room, you shouldn’t do it in a video room.”   “Conference calls are more concentrated than regular in-person calls.”   “The host’s job is to manage the participants.”   “Don’t be afraid to tackle big issues in a video conference.”   Links Mentioned On This Episode  Submit a show idea  The Proactive Webinar Series  Rising Tide Mastermind  Zoom 
It is the end of the 2nd quarter! Who knew what 2020 was going to bring? Nobody thought it was going to be a pandemic. As we all learn what the “new normal” is for our day to day routines that used to be so typical, we still have to deal with accounts that were not the best before the pandemic. They certainly didn’t get any better during the pandemic!     My good friend Mark Lewis, CWT is our guest today. Today, Mark is talking about neglected accounts. What is a neglected account? Well, it has a bunch of ways to define it. The bottom line is it is an account that is not at its best. And it is this way for a multitude of reasons. Mark and I are going to talk about those reasons and what we can do about them.   Key Points   9:30 – What is a neglected account?   25:28 – Is there a solution to bridge the gap on neglected accounts?   37:14 – What to do with a neglected account   52:20 – Taking over a new account   55:30 – What about neglect in reports?   1:03:10 – Lightning Round Questions     Key Quotes   “Our job is to go back and explain to the customer the condition that their equipment is in.”   “We should be saving the customer enough money that our water treatment invoice is not even noticeable.”   “You should always service the account the way that you feel it should be serviced.”   “Even though we are called water treaters, we are actually treating the equipment.”   “Our work-life balance needs to be: I enjoy what I do, and I am good at it.”  Links Mentioned in Episode  Hope Laugh Play Website  Hope Laugh Play Facebook Page  Submit a show idea 
For the last two months, our world has been very different. Who would have thought we would have stay at home orders? I know I didn't! But it did. As we reopen, everybody wants to know what they can do to get back to work.     As a water treater, we have a different perspective on what it takes to get a building or facility back up and running. Most owners are thinking about all the things they can see whereas the water treater is thinking about the things we cannot see. Specifically, the things that have been growing in dormant piping while we were all at home. Bacteria and other pathogens did not take a break.   Our guest today is Dr. Janet Stout. Janet has been a great friend of our podcast by offering great information about the prevention of Legionnaires Disease. This episode is from an exclusive webinar we did for the Rising Tide Mastermind. To see it go to scalinguph2o.com/janetstout. There you can see the slides that Janet is presenting on. Janet shares what has been going on in the pipes of dormant systems. She gives us best practices that we should share with our clients.   Here's the bottom line; we need to help our clients understand that what they cannot see is just as important as the things they can see. We can assist our clients by giving them the information and letting them know what has been happening in their system's piping over the last two months. Ultimately, this will help save someone from suffering later.   Please enjoy and share this episode.   Key Points   12:50 – Best practices on starting water systems back up   23:45 – Changes that occur in stagnant water systems   26:00 – When to sample for Legionella    28:50 – Key resources for risk mitigation and decontamination    30:30 – What to do if you find legionella    38:25 – How to get building owners thinking about water systems during the reopening   43:11 – What to do with a stagnant system that's back online   Key Quotes   "While we humans are experiencing scarcity, the bacteria have everything they need in abundance in these building water systems that have been shut down."    "Make sure that whatever you are doing, you document thoroughly not only for your protection but also for the protection of the building owner."  "COVID is bad enough. COVID affects countries. Legionella affects you. If there is a Legionella problem, it will compound your economic recovery."  "If you ignore Legionella's risk in an unoccupied space, you may pay an enormous price."   Links Mentioned On This Episode  The Proactive Webinar Series  Rising Tide Mastermind  Special Pathogen’s Lab Covid-19 Resources 
EP 139 - The One With CRM Expert, Resa Gooding
138 The One That’s All About Cooling Towers - Part 2 Last week we heard from Evapco’s Brett Alexander.  Brett explained the inner workings of all types of cooling towers and how we can tell the differences between them.  We also discussed the different metallurgies that these devices are made of.  If you didn’t get a chance to listen to last week's episode, please do so.  It is a great baseline on cooling tower knowledge.  Today, Brett is back, and he is going to continue our discussion from last week.  Being a fellow water treater, Brett is going to share his knowledge of water treatment as it pertains to keeping cooling towers in their prime.  Take a listen for tips and tricks Brett shares from a water treater’s prospective.  Key Points  2:45 – Drift eliminators  9:30 – What to look for with spray nozzles  16:50 – Variable frequency drives  19:08 – Maintaining louvers  20:40 – Anatomy of a cooling tower  25:05 – What should a water treatment program include  33:00 – Top issues that come up with water treatment  40:25 – Why are there so few cooling towers with filtration  44:00 – Brett's tips   Key Quotes  “If you can get in with a contractor company or a sales representative company that does a lot of work with cooling towers it can really help increase your business”  “Cooling towers love water. When they have water and are seeing the water they are supposed to they usually run pretty well. It’s as simple as giving it the water it needs”  Links Mentioned in Episode  The Four Agreements  Leading at The Edge: Leadership Lessons from the Extraordinary Saga of Shackleton's Antarctic Expedition 
Every day for the past 20+ years I think I have seen a cooling tower either in person, a picture or just thought about one.  As an industrial water treater, cooling towers are part of our day to day lives.  I do remember a time before that when I did not know what a cooling tower was and having to learn about how it worked.  But I must admit, later, I really didn’t give them too much thought.  Later in my career, I have had the opportunity to work with some of the cooling tower manufacturers, talk about a group of people that have given cooling towers a lot of thought...  I soon came to realize that the generic terms that I have for cooling towers did not always translate well when speaking to someone who had such a larger extent of knowledge around cooling towers.  Today's episode is focus around this experience.  We are going to learn from cooling tower expert Brett Alexander of Evapco.  Brett will share with us terminology and function of the device we all know and love, cooling towers.   Key Points  8:20 – Brett’s background  16:20 – Definition of a cooling tower  21:34 – Closed circuit cooler vs. evaporative condenser  24:40 – Types of cooling towers with regards to air flow  28:27 – Different materials of construction  35:00 – Stainless steel   46:40 – Importance of communication with new customers  48:15 - Fiberglass  Key Quotes  “The startup and commissioning of a new unit is the most critical time”  “We are trying to educate everyone on the importance of planning ahead”  “You’ve got to know the materials, the construction, and the equipment that you are dealing with”  Links Mentioned On This Episode  White Rust Bulletin Rising Tide Mastermind 
Episode 136: The One About The Mastermind Group Last January, I started a group called The Rising Tide Mastermind. You probably have noticed that I've mentioned it quite a few times on the podcast. The fact of the matter is, I want to get the word out about this group. I can say that it has been transformational for its members. And me too!   Many of you in the Scaling UP! Nation! have asked questions about The Rising Tide Mastermind by going to our website and submitting your inquiry. The majority of questions hub around what the group does, and what you get out of it. I could easily answer these questions for you on a podcast episode, but instead of me answering them, I've enlisted some help. Today's conversation is all about what it is like to be a member of The Rising Tide Mastermind, from the perspective of four members of the group. Join me as I ask your questions to Mark Lewis, Conor Parrish, Eric Russo and Brian Fisk.  Key Quotes:   "We are fortunate to have a diversity of thought in this group."  "The Rising Tide Mastermind Group is showing us that our good is good, but it can be better."  "Ultimately, in The Rising Tide Mastermind Group, we have a highly functioning team who are bringing up problems, addressing them, holding themselves accountable, and developing themselves. It's a great format for any team that wants to achieve their goals."   "There is a clear structure on every call. We know what to expect every week, we follow it, and it keeps us on track."   "This is a genuine group of people getting together for a common goal that is not financial profit; it's self-betterment."     Key Points:   2:00 What is a mastermind?  8:50 Why join The Rising Tide Mastermind?   12:15 What does a typical meeting look like?   17:56 Holding each other accountable   26:10 Expectations about the mastermind group   32:20 Accountability Groups   34:48 One to One Meetings   49:00 Advice about joining the Rising Tide Mastermind  Links Mentioned in Episode:  Think and Grow Rich  The Twelve Week Year  Join the Mastermind Group
135 The One with Adam Lean

135 The One with Adam Lean

2020-04-2401:04:33

Episode 135 - The One with Adam Lean   How do you know how well you are doing if you don’t measure it?  Ok, how about this...  How would you know who was winning if they dint keep score?  Now try this: How do you know how you are doing if you aren't keeping score?   And the better question is: how do you get better if you don’t know to get better?  I am talking about metrics.  Metrics is how we can keep score on everything we do.  If it has and input and an output, you can measure it.  But the thing is, most of us don’t measure anything.  How long does it take you to service and account, run a test, write a report, or sale a new customer?    Peter Drucker said “What get’s measured get’s improved.”  So, if we aren't measuring, we don’t have the structure to improve.  One of the things we need to measure in business is our business.  The is a limitless supply of items we can measure in business.  But measuring them is only step one.  Know what to do with that data and then how to know you are improvement is what is needed.  I'm guessing you are like me and you use a handful of metrics.  But what about the ones you don’t know to use because you’ve never heard of them.  Those could be the ones that solve that problem you are dealing with.  IF you don’t know what they are, you cannot benefit from them.   That’s why I partner with people that know more than I do.  Napoleon Hill in Think and Grow Rich mentioned how Henry Ford admitted under oath that he didn’t know everything he needed to know about business.  But he had access to those people he needed to help him fill in the gaps.  What are your gaps?  How will you fill them in?  Having a partner like Mr. Ford alluded to is key.  Today I talk with one of those partners, Adam Lean of The CFO Project.  Adam lets us know what we should be thinking about when it comes to tracking how we are doing in business.  Many have asked me about how they can find someone to help them in particular areas like:  Financial (CFO)  Technical  Virtual assistance  Insurance  And the list goes on...  I and the Scaling UP! H2O team have partnered with individuals and companies we trust and can help you with your questions.  Remember, Henry Ford didn’t know everything, he just knew who had the information he needed when he needed it.  Isn't it time you started thinking like Mr. Ford?    Go to scalinguph2o.com/ta to find a trusted advisor to help you today.   Key Quotes:  “More often than not accounting is just looking at what happened, not how to be proactive to make something happen.”  -Adam Lean “Fifty percent of all small businesses will fail within the first five years. It’s because they did not focus on the right things that matter to have a profitable business.”  -Adam Lean “Most business owners are very busy and are focused on the day to day operations because that is what they enjoy doing. In order to stay in business you’ve got to focus on the most important things needed to have a profitable business which turns into cash flow.”  -Adam Lean “Imagine going to a baseball game and you don’t know what the score is. So many people run their businesses that way and they simply don’t realize how much that information can lead to better decisions” -Adam Lean Key Points:  8:48 – Hear more about Adam’s background  12:50 – At what point does a business need a CFO?  16:41 – What aspects of financials are important to consider for a successful business?  22:17 – Understanding sustainable growth rate  29:30 – What does the relationship with the CFO look like?  41:10 – Important metrics for businesses to track  45:11 – Where to start learning more about your financials  47:40 – Lightning round questions  Links Mentioned in Episode:  Scranton Associates  Rising Tide Mastermind  12 Week Year by Brian Moran  The E-Myth Revisited by Michael E. Gerber  Financial Intelligence for Entrepreneurs by Karen Berman and Joe Knight  Schedule a time to talk to Adam   The ONE Thing by Gary Keller  Bad Blood by John Carreyrou  Trusted Advisors Network  Covid-19 Webinars  Adam’s LinkedIn Profile 
I want to personally say thank you to all of the water treaters out there that are keeping our world running.    Please stay safe. 
I am always looking for ways to find out what I don't know I don't know. The problem with that is you don't know what you don't know, you know...   For this reason, I try to put myself in situations to force what I don't know to become apparent to me. Some of the ways I do this is:   Reading   Going to events   Listening to podcasts   Participating in mastermind groups (like The Rising Tide Mastermind)   Working with a personal coach   Having others hold me accountable   And the list goes on.  Again, you don't know what you don't know, so you have to put yourself in places that help bring the unknown to light. As the host of Scaling UP! H2O, I am very aware that there is a lot to know about running a podcast. And, there is a plethora of stuff I don't know. So, in following my advice I do all of the above.   About a year ago, I was at a podcasting event called Podcast Movement. It was a convention about podcasting. And boy, did I learn that I didn't know a lot of things! During one of the breakout sessions I went to attend a session on promoting your podcast through social media. It should have been named how to use LinkedIn better. Because it was all about LinkedIn. I'm not sure I would have attended it if it was called that. During that session, the presenter shared some fantastic tips about social media but specifically LinkedIn. Today's show is all about that session I attended and have been practicing from that time.   Here are the tips he gave during the session:  Many in the Scaling UP! Nation have asked me how to expand their network of contacts.  I believe that today’s episode will not only answer that question, but it will also help you polish your online presence.    Links mentioned On This Episode: Scranton Associates The Rising Tide Mastermind
Nation!, one of my favorite things to do on this podcast is to talk to other water treaters. As a fellow water treater, I can relate to the trials and tribulations others in our industry face. I am continuously amazed at how water treaters will selflessly help other water treaters with issues. We are a part of such a great community! I have developed some great relationships because I ask a fellow water treater a question on how to do something.  The bottom line: don't be afraid to ask someone to help you!   Our guest today is a water treater that has seen a lot during his career. John Fleig of Chemenergy Water Treatment shares with us some of his experiences in the industry. This is a conversation you don't want to miss!  Please welcome John Fleig.   Links mentioned On This Episode: Scranton Associates John Fleig on LinkedIn   Chemenergy  Chemenergy on Twitter Books:   The Miracle Equation: The Two Decisions That Move Your Biggest Goals from Possible, to Probable, to Inevitable  
132 Pinks and Blues: 12 Week Year  Episode 132: Show Notes As you know, I love to make goals. I love achieving those goals even more. At a very early age, I learned how to stretch myself to accomplish things I wanted to do. However, it wasn’t until later in life that I learned tools to help me be more efficient at reaching those goals.   Last January, I started a Mastermind Group called The Rising Tide Mastermind. I am pleased to report it is a huge success. We have two full groups and a waiting list for another two groups. If you are interested in learning if this is the right fit for you, click here. In the Rising Tide Mastermind, we expand our knowledge and help each other achieve our goals more efficiently.   We use each other’s past experiences to give advice.   We act as a sounding board to help vet out ideas.   We hold each other accountable to do what we say we are going to do.   We read topical books to help expand our minds and make us better.   One of these books was the 12-Week Year written by Brian Moran. It not only teaches you how to create your goals, but it also teaches you how to plan and execute those goals. I was introduced to this book about two years ago when my business coach Tim Fulton recommended it as a part of our one to ones. A one to one is where you get together with a coach and solve issues. This is something I offer as a part of the Rising Tide Mastermind.    The book does a great job of giving you a complete process around your goals. Here are the eight elements of the book:   Vision: A compelling vision creates a clear picture of the future.   Planning: An effective plan clarifies and focuses on the top priority initiatives and actions needed to achieve the vision.   Process control: A set of tools and events that align your daily actions with the critical actions in your plan.   Measurement: Lead and lag indicators that provide comprehensive feedback necessary for informed decision-making.   Time use: Using your time with clear intention is a must.   Accountability: Accountability is ultimately ownership. It is a character trait, a life stance, a willingness to own actions and results, regardless of the circumstances.   Commitment: Keeping your promises to others, build strong relationships, and keeping promises to yourself builds character, esteem, and success.   Greatness in the moment: The results are not the attainment of greatness, but simply confirmation of it.”   Join me as a try my best to give you the in’s and out’s of this “game-changer” book when it comes to goals.     If you would like a copy of this book, please go to http://scalinguph2o.com/12weekyear .   This book is also available on Audible from the same link. If you don’t have Audible, please enjoy a free book and a free month on us http://scalinguph2o.com/audible Links mentioned On This Episode: Scranton Associates Virtual Assistants Audible Books:   The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months
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