On this episode of the Scouting For Growth podcast, Sabine VdL talks to Gary Garth, an experienced entrepreneur and the author of ‘The Zero to 100 Million Sales Blueprint’, a book targeting the entrepreneur that wants to scale their business with a replicable, reusable and scalable sales methodology.
On this episode, the pair discuss how Gary found himself living in Medellín, Colombia, developing the Zero to 100 Million Sales Blueprint, what is Elev8 Media and when did he realise that work pressure may lead to addiction and mental health issues, and Gary’s tips for sustainable growth.
Make sure you listen until the end of the episode because Gary has a very nice surprise for you all!
I exited a very successful business in 2020 but I didn’t know what I wanted to do. So, I took a sabbatical year where I travelled around the world trying everything from plant medicine to figuring out what I wanted to be when I grew up. I wanted to do something different and make a lager impact. Columbia had always been on my mind and Medellín had a vision of becoming the Silicon Valley of Latin America. So, I went to check it out and now I’m all in with several offices, an incubator, an accelerator, a marketing agency and some real estate investments. This is home now. I’m the Viking of Medellín.
It’s a hard journey. A lot of entrepreneurs have this fantasy vision of what it takes and 8 out of 10 cease to exist into year two and only one of those entrepreneurs makes it beyond $1 million in annual recurrent revenue. What’s shocking is that most of those that become successful is that they experience burnout. When you dive into a venture like that you have to be prepared mentally, physically, spiritually for what’s ahead; the adversity and how to overcome that.
A lot of companies that pitch to me often have ground-breaking concepts, great ideas and they have prepared everything and anything you can consider, they’ve almost gone into analysis paralysis in terms of how the product should be shaped and so forth. But sales is left to the end of the equation. I ask what’s your estimated cost of acquisition, what’s the total addressable market, how are you going to penetrate that, who are your competitors, how are you going to differentiate from them? They don’t have the answers to any of those questions.
I’m giving back through my book where I talk about training thousands of reps over my career, over 200 re-sellers in a previous project, I’ve worked closely with Google’s and Microsoft’s sales teams, so I’ve been able to see what patterns occur, what works and doesn’t work, and what it takes for folks to sell and create a true revenue machine. I’ve also created a planner to combat burnout where you can focus on gratitude, set goals, build habits and all the tips and tricks I’ve learned over the years.
‘There’s all these social media tips and hacks on how to be the next Elon Musk or Jeff Bezos, but it’s 16-hour days, there’s no short cut.’‘To be successful you need to put sales and revenue first. If you don’t have cash you’re out of business.’‘Every entrepreneur has the desire to change and shape the world. The only way to do that is sustainability, to become profitable, that’s how you can grow, reinvest and expand.’‘Double down. Don’t back down. Things may seem uncertain and there’s a lot of scepticism in the market, but I think there’s a lot of opportunity. If you’re hesitant about launching, expanding to a new market, if you want to wait for x, y, z scenario changes don’t wait. Go for it.’
ABOUT THE GUEST
Gary Garth is the Founder and CEO of Great Dane Ventures, Elev8 Media, and Accelerator Platform™.
He also leverages his resources as a sales leader and angel investor, helping high-potential startups go-to-market, scale, and become profitable via 360 degrees sales and marketing support, incubator programs, advisory services and proprietary technology, engineered with the purpose of empowering entrepreneurs.
He has been featured in Inc., Forbes, Success, and many other prominent publications. A serial entrepreneur since 2002, Gary has started and successfully exited six companies, including large outbound sales call centres, radio advertising networks, and an award-winning, eight-figure digital marketing agency.
Born in Denmark, Gary now lives and works in Medellín, Colombia.
You can discover Gary Garth here: https://www.linkedin.com/in/garygarth/
ELEV8 is a Digital Marketing Agency and Growth Accelerator Program exclusively designed for the Addiction Treatment and Mental Health Center industry. ELEV8 solutions are engineered end-to-end with proven marketing and sales strategies, full transparency, and a meticulously data-driven ROI approach. With ELEV8’s solutions, clients drive admissions at a consistently profitable rate via 360 degrees digital marketing, sales enablement, CRM, and tech stack implementation. With newly founded offices in the heart of Medellín, Colombia, the ELEV8 team is composed of international A-players in the digital agency space, are all working towards one shared vision— to become the world-leading digital marketing agency for Addictions Treatment Centers.
Download the book: The Zero to 100 Million Sales Blueprint
Check out the site: https://elev8.io/
ABOUT THE HOST
Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew, a venture lab that accelerates the curation, validation, and commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers and accelerating over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner.
LinkedIn: Sabine VanderLinden
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