Search Engine Roundtable Podcast

In part one Riley Hope and I spoke about her SEO career, how she did her thesis on ethics in SEO and we spoke about the automotive SEO space. In part two we talk about women in SEO and more on the automotive space and search results. In part three, we talk about how COVID has changed searcher behavior. COVID & Searcher Behavior Riley said we all saw an uptick in internet usage and led to searches around mental health, depression, anxiety, sleep issues, dealing with kids being home and people buying online, curbside pickup and more general business being done online. She said some of the dealers would drop cars off at your home, which was big. But small businesses, some, weren’t able to adapt as quickly as some bigger businesses. This led to larger companies profiting more, like Walmart, Target and Amazon - leaving smaller businesses in the dust. Riley’s masters was in “social enterprise” and it involved studying the impact on COVID’s impact on small businesses and using SEO to help these small businesses recover. I gave some examples of my personal experiences and Riley explained how things changed right after COVID compared to months after. Many companies were offering digital based services, like selling cars online, and not doing everything face to face. We then moved into discussing how marketing had to change to be more sensitive towards COVID’s mental health changes. Companies had to change their commercials to adapt to the new world. We didn’t only speak about commercials but how online reviews are taking a beating with disgruntled customers who don’t want to wear masks or other issues. Strategies For Small Businesses During COVID: A lot of small businesses did not know about Google Search Console, Google My Business (now Google Business Profiles), Google Analytics and so forth. Plus, a lot of these businesses do not have websites, they might be on Instagram but no where to funnel these customers. Most these small businesses don’t know about SEO, they don’t have CRM set up, plus they have a really unprofessional website. Google did try to release features to help businesses perform and generate revenue during the pandemic. Small businesses should utilize what you can, like social media. Small businesses don’t have a big staff to do everything. So just do what you can with what resources you have, and you will learn as you go and keep growing from there. Make sure to be consistent with whatever you do. You can learn more about Riley Hope at RileyHope.com or follow Riley on Twitter @reillyhope13.

In part one, we spoke about how Colt Sliva became an SEO engineer and some topics around visualizing search graphs. In part two we spoke more about entities, python for SEO and winning over developers. Now in part three we get into frequency statistics, improving on those models and doing proper A/B testing in SEO. Frequency statistics In the frequency of an event i is the number n_{i} of times the observation occurred/recorded in an experiment or study. Frequency statistics was cheap, fast and easy to compute and that is why we used it in the old days. But we have faster computers, we are smarter, we should be using more advanced methods to predict changes and their benefit through machine learning and AI based methods. So he is hopeful for SEOs using more sophisticated methods. It is harder for smaller SEO consultants or even smaller websites, sites with very limited traffic. The big question does the new more advanced models work better than the cheaper method of frequency statistics? It is unclear right now. I did bring up at the end that the keyword planner tool added trending data, with details, it is worth checking out if you didn’t see it. iPullRank is hiring, so if you are looking for a job, hit them up. More next week but you can learn more about Colt Sliva @SignorColt.

Today we covered that Yahoo is coning back to search with Yahoo Scout.  Yea, we got more Google volatility heating up. ChatGPT ads are not going to be cheap according to early reports.  OpenAI is emailing people to use ChatGPT.  Microsoft Advertising launched its Ad Preview Hub.SPONSORED by ADSQUIRE.com0:00 - Introduction2:09 - Yahoo is back in search with Yahoo Scout5:53 - Google Search volatility remains heated6:06 - ChatGPT ads are going to be expensive9:10 - OpenAI emails users to use ChatGPT  10:24 - Microsoft Ad Preview Hub 11:08 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google launching Personal Intelligence within AI Mode in Search. Product images in AI Mode may have price labels. Google falls back to featured snippets when AI Overviews won’t trigger.  Google Ads has campaign mix experiments in beta. Google Ads PMax data exclusions are live.SPONSORED by ADSQUIRE.com0:00 - Introduction1:40 - Google AI Mode product images with price labels2:01 - Google AI Mode Personal Intelligence4:23 - Google falls back to featured snippets when AI Overviews won’t trigger5:42 - Google Ads campaign mix experiments beta7:20 - Google Ads PMax data exclusion8:54 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, we covered the doubly heated Google Search ranking volatility, but nothing was confirmed by Google. OpenAI will soon test ads in ChatGPT responses and they will charge on an impression basis, not click basis. Google released Personal Intelligence for Google Search within AI Mode. Google AI Overviews are now also powered by Gemini 3 Pro for complex queries. Google Ads are still not coming to the Gemini app. Google added an “Answer now” button to the Gemini app. Google AI Overviews can show strikethrough text in the responses. Google AI Mode fan-out query prompts are used to narrow your results. Google will fallback to featured snippets when AI Overviews don’t generate. Google Search may be making the recipe blogger results more publisher-friendly. Google does not endorse the use of LLMs.txt files. Google warns about using free subdomain hosting services. Google said comment link spam won’t impact you at all. Google Local Service Ads added a verified section with details. Apple will release two updates to Siri and Apple Intelligence, including Google’s Gemini. Google is appealing the search monopoly ruling, which is no surprise to anyone. Plus, with that, we have more testimony on Google Search and Ads that are an interesting read. That was the search news this week at the Search Engine Roundtable.SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.0:00 - Introduction0:39 - Google Search Ranking Volatility Heated Again January 211:35 - OpenAI Will Soon Test Ads On ChatGPT2:21 - OpenAI To Charge Based On Ad View Impressions, Not Clicks3:21 - Google Search Gains Personal Intelligence In AI Mode3:59 - Google AI Overviews Powered By Gemini 3 Pro For Complex Queries4:19 - Google Ads Still Not Coming To Gemini (Post ChatGPT Ads Announcement)5:02 - Google Adds "Answer Now" Button To Gemini App - If You Can't Wait...5:26 - Google AI Overviews With Font Strikethroughs5:48 - Google AI Mode Fan-Out Prompts To Narrow Your Query6:08 - Google Falls Back To Featured Snippets When AI Overviews Don't Generate6:35 - Google Search Makes Recipe Results More Publisher Friendly6:59 - Google Search Team Does Not Endorse LLMs.txt Files7:35 - Google Warns On Hosting With Free Subdomain Hosts7:54 - Google: Comments Link Spam Has No Effect On SEO/Search8:21 - Google Local Service Ads Verified Section Details8:41 - Apple Releasing Two New Siri; iOS 26.4 & iOS 27 (Campos, Rave & Fizz)9:34 - Google Is Appealing Its Search Monopoly Ruling & Asks To Pause Remedies9:48 - Google Search Monopoly Appeal Legal Docs Mention Search Signals10:02 - Conclusion 

Today we covered how OpenAI may charge for ChatGPT ads. We also covered the Apple Siri releases that are expected to be powered by Google’s Gemini.  Google may be rolling out improvements to recipe results.   And we got a new Googlebot named Google Messages.SPONSORED by ADSQUIRE.com0:00 - Introduction1:11 - ChatGPT ad pricing details4:35 - Apple Siri releases coming up6:42 - Google recipe results may be getting better7:41 - Google Messages Googlebot 8:14 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google Search ranking volatility heating up again, something is going on. Google Search monopoly case’s affidavit of Elizabeth Reid shares some more details about how Google Search works. Google is not bringing ads to Gemini, despite what OpenAI does with ChatGPT. For those too lazy to wait a few more seconds for Gemini to give you an answer, there is a new Answer now button.SPONSORED by ADSQUIRE.com0:00 - Introduction1:38 - Google ranking volatility heats up again2:15 - Google court docs reveal more search details5:09 - No ads coming to Google’s Gemini app7:35 - Gemini app has an “Answer now” link8:51 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered a bunch of SEO topics including LLMs.txt files are not endorsed by Google Search. Google warns about hosting on free subdomain hosts.  Google says comment link spam has no effect. Google AI Mode uses lighter fonts for pricing and inventory. Google Shopping API migration deadline is coming soon.0:00 - Introduction0:32 - Google does not endorse LLMs.txt files2:43 - Google warns about hosting on free subdomain hosts3:37 - Google says comment link spam has no effect4:47 - Google AI Mode with lighter fonts for pricing/inventory6:40 - Google Shopping API Migration Deadline Coming Soon7:37 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered OpenAI announcing ads are coming to ChatGPT.  Google said it will remove prediction content from search news results. Google AI Overviews are powered by Gemini 3 Pro. Google AI Overviews are killing local packs. Google had a lot of volatility through the weekend. Google appeals monopoly ruling and asks to pause remedies.  0:00 - Introduction0:49 - OpenAI to gain ads in ChatGPT3:46 - Google to remove prediction content from search news6:08 - Google AI Overviews are powered by Gemini 3 Pro6:43 - Google AI Overviews are killing local packs8:03 - Google volatility through weekend8:16 - Google will appeal its monopoly ruling9:56 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

It is another week and more Google Search ranking volatility but this was a weird one. Google launched Personal Intelligence in the Gemini app and it is coming to AI Mode in Google Search. Google AI Mode new ad format called Direct Offer ads and also a new Universal Commerce Protocol launched. Google Merchant Center announced business agents, branded AI agents. Apple picked Google Gemini to power Apple Intelligence and Siri. Google does integrate core search signals into its AI experiences. Google will adjust its algorithm to remove prediction news content from showing in search. Google prohibits showing different prices in AI Mode UCP versus what is in search and what is on your website. Google AI Overviews are killing local packs and local SEO. Google’s John Mueller said UCP won’t kill SEO. John Mueller also said core updates don’t impact the display of favicons in search. John also said linking brand websites together at a reasonable scale is okay. Google Trends launched a new Explore page with Gemini features. Google AI Mode has new ads named explore guides and articles. Google Ads released campaign total budgets as an open beta to all. Google Ads allows for faster account setup. Google Ads is testing A/B testing for PMax assets and Shopping Ads titles and images. Google Ads has a new way to select manual CPC bidding. Google Ads brand linking experiment is visible for some. Google AdSense earnings were a wreck this week, it may be a bug. Microsoft Advertising announced new customer acquisition goals as an open beta, Share of voice (SOV) metrics, Asset group-level URL options and tracking templates, increased Search Theme limit, enhanced asset group import, Content Targeting now generally available, Location targeting improvements and Autogenerated assets in Responsive Search ads. That was the search news this week at the Search Engine Roundtable.Thank you to our sponsor, Yahoo Search. Yahoo knows the way people are searching is changing – and as one of the top search engines in the US, with hundreds of millions of users, Yahoo Search is constantly evolving to deliver a simplified, innovative, and helpful search experience. Yahoo Search gives you quick, AI-powered summaries, plus AI chat when you want to dive deeper. Whether it's news, finance, sports, shopping or instant answers, get connected to what you need.0:00 - Introduction1:03 - Possible Google Search Ranking Volatility Around January 121:47 - Personal Intelligence In Gemini & Soon In Google Search AI Mode2:47 - Google AI Mode Direct Offers Ads & Universal Commerce Protocol4:00 - Google Merchant Center Business Agent - Branded AI Agents4:38 - Official: Apple Intelligence & Siri To Be Powered By Google Gemini5:39 - Google Integrates Core Search Signals Into AI Experiences6:12 - Google To Prioritize Removing Prediction News Content From Search & News7:13 - Google: We Prohibit Showing Different Prices In Search/AI Mode vs Website8:08 - Google AI Overview Local Pack Leading To Huge Drops In Visibility8:41 - Google's John Mueller Says Universal Commerce Protocol Won't Kill SEO9:13 - Google: Favicons In Search Not Impacted By Google Core Updates9:29 - Google: Linking Brand Websites Together At Reasonable Scale Is Fine9:47 - Google Trends Explore Page Adds Gemini10:07 - New Google AI Mode Ads: Explore Guides and Articles10:27 - Google Ads Campaign Total Budgets Live As An Open Beta10:46 - Google Ads Faster Account Set Up With Campaigns11:02 - Google Ads Performance Max A/B Testing Assets11:20 - Google Ads A/B Tests Product Titles & Images For Shopping Ads11:29 - Google Ads Manual CPC Bid Selection Streamlined11:42 - Google Ads Brand Linking Experiment11:55 - Google AdSense Earnings Dropping Again eCPM/RPM - Complaints12:28  - Microsoft Advertising Adds Share Of Voice Metrics, Asset Group-Level URL Options, Customer Acquisition Goals...12:53 - Conclusion 

Today we covered the Personal Intelligence announcement from Google, which is in the Gemini app and coming to AI Mode in Search. Google Trends updates Explore page with Gemini.  John Mueller from Google said SEO won’t die because of UCP and Favicons are not influenced by Google core updates. Google Ads new data transmission controls. 0:00 - Introduction0:32 - Google announces Personal Intelligence5:23 - Google Trends adds Gemini to Explore page6:33 - Google UCP & SEO8:36 - Favicons & Core Updates9:04 - Google Ads data transmission controls10:08 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google responding to claims about upcharging for AI Mode purchases, saying, not true, not going to happen. Google AI Overviews health queries use YouTube a lot. Google AdSense publishers noticing big drops in earnings and eCPM/RPM in the past day.  Google on linking multiple websites together that are part of the same company. Google Ads has a faster checkout process.  0:00 - Introduction0:33 - Google not upcharging for AI Mode purchases3:30 - Google health AI Overviews go to YouTube5:04 - Google AdSense publishers earnings diving 5:28 - Google on linking brand sites together6:33 - Google Ads faster account setup7:56 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the new multi-year deal where Google’s Gemini will power Apple Intelligence and Siri. We are seeing more search ranking volatility. Google Shopping policy updates for subscriptions and abbreviations.  Microsoft Advertising for PMax up to 50 search themes.0:00 - Introduction1:15 - Google & Apple Gemini Siri Deal4:29 - Google Search ranking volatility7:09 - Google Shopping policy updates for subscriptions and abbreviations8:34 - Microsoft Advertising for PMax up to 50 search themes.9:23 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the new Universal Commerce Protocol, new Direct Offers ads in AI Mode and Brand Agents for Merchant Center.  Google doesn’t want you to chunk your content. Believe it or not, Google integrates core search signals into its AI experiences, like AI Mode and AI Overviews. Finally, Google Ads has Performance Max A/B testing assets.0:00 - Introduction1:24 - Google announces Universal Commerce Protocol, Direct Offer Ads in AI Mode5:31 - Google Merchant Center Brand Agents6:16 - Google integrates core search signals into AI experiences8:05 - Google says no to tuna chunking12:05 - Google Ads PMax A/B testing assets beta 14:41 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, yep, we had another story on Google Search ranking volatility. I posted the Google webmaster report for January 2026. Google Discover seems to be showing too many posts from X. Google does personalize some AI Overviews and AI Mode responses. Tailwind CSS had to let go of 75% of its engineers after a 40% drop to its documentation because of AI Search and Google. Google Search Console may be missing links in its links report. Danny Sullivan said don’t turn your content into bite-sized chunks for LLMs. Danny Sullivan and John Mueller spoke about hiring an AEO/GEO and buying AI optimization tools. Google’s John Mueller talks about if you should invest in GEO. Google Merchant Center updated its multi-channel product rules. Google Vehicle Ads can now show call assets. Google Ads to allow ads for prediction markets. Google is hiring a Chief of Staff for Search Intelligence. Google is hiring an AI Answer search quality engineer. Microsoft is hiring a very senior product manager to fight spam on Bing and Copilot. Microsoft launched Copilot Checkout and Brand Agents. Microsoft is testing a larger Ask Copilot button and a redesigned Bing home page. That was the search news this week at the Search Engine Roundtable.Sponsor: Ahrefs - Did you know there’s a free version of Ahrefs? It’s called Ahrefs Webmaster Tools, and it gives website owners a powerful SEO toolkit at no cost. You get Web Analytics that shows real-time traffic trends, top sources, visitor behavior, custom events like button clicks and form submissions, AI referral traffic, and campaign performance breakdowns—all in a clean, privacy-focused dashboard. Plus, it includes Site Audit to find issues and Site Explorer to see which pages and keywords drive search traffic. If you want actionable SEO insights without paying for a full suite, it’s worth checking out. Visit ahrefs.com/awt to get started.0:00 - Introduction2:15 - Google Search Ranking Volatility January 6th With AdSense Earnings Drops2:56 - January 2026 Google Webmaster Report3:30 - Google Discover Show X Posts Too Often?4:00 - Google Personalizing Some AI Overviews & AI Mode Answers5:03 - Tailwind CSS Lets Go 75% Of Engineers After 40% Traffic Drop From Google6:33 - Google Search Console Links Report Missing Data?7:03 - Google: Don't Turn Your Content Into Bite-Sized Chunks7:42 - Google Talks On Hiring A GEO/AEO/SEO & Buying AI-Optimization Tools8:32 - Google's John Mueller Answers If You Should Invest In GEO9:08 - Google Merchant Center Updates Multi-Channel Products Rules9:37 - Google Vehicle Ads Gains Call Assets9:55 - Google Ads To Allow Ads For Prediction Markets10:26 - Google Hiring Search Intelligence Chief of Staff10:50 - Google Hiring AI Answers & Search Quality Software Engineer11:10 - Microsoft Hiring Very Senior PM To Fight Spam On Bing & Copilot11:36 - Microsoft Agents: Copilot Checkout & Brand Agents12:06 - Microsoft Tests Larger Ask Copilot Button On Bing Home Page12:17 - Microsoft Bing Tests New Home Page Design Promoting Copilot12:26 - Conclusion

Today we covered how the creator of Tailwind CSS said he laid off 75% of his engineering team because traffic to his docs is down 40% due to AI Search.  Google’s John Mueller talked about if you should invest in GEO.  Google Ads vehicle ads seem to support call assets. And now Microsoft is going agentic with Copilot Checkout and Brand Agents.0:00 - Introduction1:03 - Tailwind CSS hit by Google AI traffic challenges5:50 - Google’s John Mueller on investing in GEO6:51 - Google Vehicle Ads support call assets7:44 - Microsoft Copilot Checkout and Brand Agents10:35 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered that Google does personalize some of its AI experiences. Google search ranking volatility causes AdSense revenue drops. Google Merchant Center multi-channel product updates. And Google is hiring a Chief of Staff for Search Intelligence. 0:00 - Introduction0:55 - Google personalizing AI answers4:12 - Google volatility with AdSense drops4:42 - Google Merchant Center multichannel product update6:16 - Google hiring Chief of Staff for Search Intelligence8:15 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered that Google is hiring a software engineer for AI Answer quality.  Bing is testing a new home page to promote Copilot. Google Ads has this gift card scam. Reddit has a new AI media buying tool.0:00 - Introduction1:32 - Google AI Answer quality engineer3:26 - Bing testing new home page design5:21 - Google Ads Gift card scams7:28 - Reddit new AI media buying tool9:22 - NYC congestion pricing11:20 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Google Discover seems to be overloaded with posts from X.  News publishers continue to see declines in Google.  Google Ads tests new Go to button in change history.  Google Ads creator partnership enhanced with creator search and management hub.0:00 - Introduction0:36 - Google Discover with too much X2:24 - News sites hit hard by Google core update4:33 - Google Ads change history report with Go to button5:48 - Google Ads creator partnerships enhanced with creator search and management hub6:42 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Google completed the December 2025 core update this week and it hit some news publishers incredibly hard. I posted the annual Google algorithm update infographic. Google’s Frankenstein AI-recipes are a complete horror. Google questioned the need for ccTLDs for international SEO. Do not create multiple Business Profiles for each department listing on Google. Google AI Overviews is testing speaker icons in the US. Chrome is testing replacing the Gemini button with alternatives. Bing is testing expanding the people also ask on click. Microsoft Advertising added custom columns for advanced reporting and also added an all accounts tab. I posted the top contributors and the most commented on stories of 2025 to the Search Engine Roundtable. Google’s New Year’s Eve Doodle was still live on New Year’s Day. John Mueller and other Googlers were out there on New Year’s Day supporting SEOs. John Mueller posted his annual Mueller report of SEO memes. And sadly, we lost an experienced and friendly SEO, Andy Drinkwater. That was the search news this week at the Search Engine Roundtable.Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.0:00 - Introduction0:58 - Google December 2025 Core Update Has Finished Rolling Out2:03 - Some News Publishers Saw Big Declines With The Google Core Update2:43 - Google Algorithm Updates 2025 Infographics3:27 - Google's AI Frankenstein Recipes Are A Horror4:35 - Google Questions Need For ccTLDs For Some International Websites5:16 - John Mueller (Personally) On If Schema Helps With LLMs & Google5:52 - Google: Why 404s Don't Matter For SEO6:05 - Google Search Tests Blue Send Button In Query Box6:23 - Google AI Overviews Tests Speaker Play Button In US6:44 - Google Chrome Tests Replacing Gemini Button With Browse With AI Button7:10 - Bing Tests Expanding People Also Ask7:26 - Microsoft Advertising Adds Custom Columns For Advanced Reporting7:42 - Microsoft Advertising With All Accounts Tab7:58 - Top Contributors To The Search Engine Roundtable In 20258:40 - Most Commented Search Engine Roundtable Articles - 2025 Edition9:00 - Google Displays New Year's Eve Doodle On New Year's Day9:50 - (John) Mueller Report Of SEO Memes (2025 Edition)10:08 - Google's John Mueller Working On New Year's Day (2026 Edition)10:38 - The Industry Mourns The Loss Of Andy Drinkwater - Experience & Friendly SEO11:02 - Conclusion