Search Pulse

The Search Pulse with Barry Schwartz and co-hosts Ben Pfeiffer and Chris Boggs covers search topics that receive the most buzz from within the search community. The Search Pulse will recap those important search topics in a roundtable style format, allowing the hosts to debate and argue some of the latest trends and stories in the search industry.

Microsoft Live Search Webmaster Portal

First Screen Shots of Microsoft’s Live Search Webmaster Portal revealed

11-13
33:15

Search Halloween, SERP Updates at Google and Yahoo

How was Halloween was celebrated by the search industry. Various search result updates at Google and Yahoo. Google added a geographic target tool for webmasters and conducted a link update plus news on AdSense and AdWords.

11-06
31:42

PageRank Paid Links Drop, Yahoo Fixes Site Explorer, Google AdSense Topics and Searching

PageRank Paid Links Drop, Yahoo Fixes Site Explorer, Google AdSense Topics and Searching as Ben and Barry the big PageRank massacre, if you want to call it that. Yahoo Site Explorer, Microsoft adCenter upgrade, a Google Image update and the big question, Are SEOs better searchers?

10-30
29:36

Paid Links, Yahoo Site Explorer, Google Webmaster Tools, PageRank, Duplicate Content and Search Ads

Yahoo’s Site Explorer tool is having some major quirks. Google Webmaster Tools has new features including Sitelinks management, now with 8 Sitelinks.

10-23
29:38

Yahoo and Microsoft Update Search; Googles Birthday

Yahoo and Microsoft both made major changes to their search interfaces and their search algorithms. Google turned nine years old last week, as did Ben and Danny – well they didnt turn 9, but they had birthdays. We asked the question, why does a search engine have a submission form when they really don’t use it? We also discussed how search engines handle 301 redirects.

10-02
28:49

Pirate Day; AdWords Payouts; Google Spam; Google Books; Ad Penalties

Learn how some search engines celebrated Talk Like a Pirate Day. We also discussed some of the reaction towards Google stopping the commission payouts to AdWords agencies in Europe. We discussed the Chinese-like spam in Google, as well as how Google Book search results invaded some of the listings. We touched on many more topics including AdWords Quality Scores, link building, web directories, and the Microsoft Live 2.0 search engine.

09-25
30:26

Google Tools, Spider Craze, Jailed Google Bomber, PageRank Chatter

Google Tools, Spider Craze, Jailed Google Bomber, PageRank Chatter. From Google Webmaster Tool’s new design and PageRank issues to how Google spiders large sites. Heck, even a Google Bomber went to prison.

09-18
32:59

SES Wrap, Yahoo Updates, MSN Webmasters, Promotion AdWords, YouTube Ads and In House SEM

SES Chicago 2007 Wrap, Yahoo Updates, MSN Webmasters, Promotion AdWords, YouTube Ads and In House SEM. We covered the SES show and our indepth coverage. We also discussed the Yahoo Search and Slurp updates. Microsoft is releasing a webmaster portal in late fall. We shared our opinions on Google’s new top promotion formula. Google began cashing in our YouTube, with ad overlays. And we chatted about the heated article on in-house SEMs.

08-28
29:51

Paid Links, Supplemental Results, Ad Control

We took most of the summer off and decided to come back with a live show at SES San Jose. We discussed some of the hottest topics of the summer including, paid links, advertiser controls, Fox leaving Google, Sphinn, supplemental tags, and much more.

08-21
48:29

SMX Review, SEW 10, Ask.com UI, Google and Yahoo Update, Privacy Issues, Street Views and More

SMX Review, SEW 10, Ask.com UI, Google and Yahoo Update, Privacy Issues and Street Views. We covered the SMX conference and Search Engine Watch turning ten. We also looked at the new Ask.com interface, the Google and Yahoo updates and the recent privacy concerns over Google.

06-12
01:01:27

Memorial Day, Yahoo! Search Update, Search Share, AdWords, Elis SEW, Ask.com Ads

Chris and Barry discussed the Memorial Day weekend news and logos or lack there of. We also review the latest Yahoo! Search index update. We discussed the recent search market share figures released last week. Google banned essay writing ads, go figure. Elisabeth is leaving Search Engine Watch for Zonder. People are now critisizing Ask.coms unabommer ads, but is this what Ask.com wanted?

05-29
59:23

Universal Search, Microsoft Buys Chris, AdSense MFAs, Google Hot Trends, SEO, Link Bait

In this show we chatted about Google’s new Universal Search approach. Microsoft is set to buy Chris Boggs’ company, Avenue A/Razorfish. Google is shutting down AdSense arbitrage MFAs. Google launched hot trends, and we also talked about SEO, linking, anchor text, ip stuff and 301 redirects. Plus we discussed other stories involving Google, Yahoo, Ask.com and Live.com.

05-22
01:01:56

Search Mothers Day, Google One Box, Google Relations, Penalties, Fake Bans, AdWords

We thanked the wonder mothers by showing off some of the search engine logos for the day. We discussed Google one box results found in the middle of the Google results. Google Webmaster relations was a hot topic in this podcast. Plus we discussed other stories involving Google, Yahoo, Ask.com and Live.com.

05-16
54:48

Yahoo and Microsoft, Robots-NoContent, Google Hell, .Edu Links, AdSense Terms, Earnings, adCenter, Twitter

Todd Malicoat aka Stuntdubl joined us to give us some really great tips on obtaining .edu links. Outside of that we talked about the Microsoft and Yahoo possible merger. Yahoo’s new robots-nocontent tag and Matts rebuttal of the so called Google Hell. We also talked about AdSense topics, Microsoft adCenter topics, AdWords and more topics.

05-08
59:50

PubCon vs. SES, Links, PageRank, Virus AdWords, News Search, iGoogle

We chatted about PubCon versus Search Engine Strategies conferences going head to head. We had several discussions on Google PageRank. We talked about the AdWords malware issue and how Google News is being integrated into search results. Plus we talked about iGoogle, Googles new personalized front.

05-02
59:32

Google and Yahoo Earnings, Web History, Virginia Tech, Remove Content, Anchor Text, SEO Content, PPC

We talked about Google and Yahoos first quarter earnings. We discussed the pros and cons of Google’s new web history solution. Google News put the Virginia Tech news in the entertainment category. We discussed some PPC and SEO topics and much more.

04-24
59:35

SES NY, Paid Links, Ask.coms Edison, Yellow Ads, Google.com Shakes, Sitemaps, DoubleClick, Yahoo Site Explorer, Google Voice

We discussed our extremely comprehensive and detailed job covering the SES NY conference. We then had a 15 minute conversation about paid links based on some recent blog posts by Googles Matt Cutts. We had a brief conversation on Ask.coms new algorithm, Edison. Followed by yellow Google ads, a Google.com update, support for sitemaps autodiscovery, the DoubleClick acquisition and much more.

04-17
58:59

April 1, SEOmoz Factors, Google Yellow Ads, Yahoo Shorter Descriptions, Sitemaps Autodiscovery

Ben and Chris chatted about how the search community celebrated April Fools Day. They also brought in Rebecca from SEOmoz to discuss their new Ranking Factors document. They discussed Google changing the AdWords from blue to yellow (I think). They talked about how Yahoo! has shortened the search ad descriptions. The search engines united with auto-discovery on Sitemaps; including Google, Yahoo!

04-11
57:03

Google PPA, Google Anchor Text, Microsoft Live Update, SEO Factors, Yahoo! Search Directory

Google officially launched the beta of Pay Per Action ads, so we had a fifteen minute discussion on that topic to lead off. Then we discussed the new anchor text reports from Google. Followed by a Microsoft Live.com Search update. Then we discussed site SEO factors versus page SEO factors. We talked about Yahoo! Search results missing the directory links, Google anonymizing data, Google testing a new user interface and much more.

03-28
01:00:09

Google & Yahoo Link Updates, Searching Searches, Keyword Volume at AdWords, Getting a Job at Google, 404 Pages

We had a bit of a conversation on the link updates at Google Webmaster Central and Yahoo! Site Explorer. Chris and I also talked about Google’s new guideline on not searching search results pages. We talked more about AdWords keyword tool and getting a job at Google.

03-13
01:00:40

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