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Second in Command: The Chief Behind the Chief
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Welcome to the “Second in Command” Podcast hosted by Cameron Herold, brought to you by the COO Alliance, where top-level COOs share their insights, tactics, and strategies that made them the Chief Behind the Chief.
Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command.
Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command.
Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
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In today's episode of the Second in Command podcast, Cameron explores the often-overlooked importance of recognizing and celebrating team achievements. While leaders are often fixated on setting and achieving the next ambitious goal, they sometimes neglect the power of expressing gratitude for the hard work that has already been done. You'll discover a thoughtful approach to acknowledging success that can transform workplace energy, creating a foundation for continued growth.You'll also hear about the complexities of structuring performance bonuses, a challenge many leaders face. Cameron outlines the pitfalls of traditional bonus systems, particularly how they can unintentionally demotivate employees.This episode offers insights into the importance of recognizing team achievements and the complexities of designing effective performance bonus structures.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The value of celebrating team wins and expressing gratitude to maintain motivation and alignment with core values. (26:30)A new approach to performance bonuses, including identifying metrics that truly motivate and reward top performers. (27:23)Why consistent, fair compensation often outweighs the impact of traditional bonus systems for most employees. (28:22)Practical tips for structuring incentives to drive results without creating unnecessary complexity or demotivation. (30:15)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
In today's episode of The Second in Command podcast, Cameron is joined by Spencer Matthews, COO of Stemregen, a company that develops natural, plant-based stem cell enhancers and supplements.During the conversation, Cameron and Spencer explore the intricacies of leadership and collaboration within dynamic, high-performing teams.They discuss the challenges of transitioning into new roles and the importance of continuous skill development. Spencer shares insights into navigating unfamiliar territory, emphasizing the value of curiosity and adaptability when tackling areas outside of one’s comfort zone. You'll discover the importance of aligning strengths and communication preferences through effective onboarding and coaching. Practical frameworks and tools are examined, illustrating how they can enhance workplace collaboration and foster stronger relationships between leaders and their teams.Spencer touches on the balance between taking pride in one’s ability to execute tasks and recognizing the need to delegate effectively. The trade-offs of "getting things done" versus empowering others are explored, alongside strategies for overcoming common hurdles in leadership.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The difference between Stemregen's supplements and traditional stem cell injections, emphasizing the natural process of mobilizing stem cells from the bone marrow to the bloodstream.The challenges of working remotely, including communication and repetition to ensure clarity. The executive sync process, which involves weekly meetings to review open partnerships, initiatives, and approvals.Spencer's use of Colby for team analysis and onboarding, and the value it provides for understanding team dynamics and strengths.And much more...Resources:Connect with Spencer: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders
In today's episode of the Second in Command podcast, Cameron is joined by Brad Stevens, Founder and CEO of Outsource Access, a fully managed outsourcing and virtual services firm.During the conversation, you'll discover an innovative approach to tackling one of the biggest challenges faced by businesses today: balancing operational growth with employee satisfaction. Brad shares a unique strategy that blends global talent with local teams, creating an unexpected synergy that drives efficiency and builds loyalty.You'll hear about the common misconceptions surrounding this approach, shedding light on why some attempts falter and others flourish. By focusing on collaboration, clear communication, and meticulous process documentation, companies can integrate new team members seamlessly into their operations. This episode also highlights the importance of staying ahead in a rapidly changing business landscape. With technological advances and globalization reshaping the workforce, adopting forward-thinking solutions is no longer optional — it’s essential. Discover how embracing this mindset can transform the way your business operates and position it for long-term success.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The various roles Outsource Access fills, such as customer service, operations, HR, recruiting, CRM administration, and bookkeeping. (10:01)The importance of documenting processes and creating detailed playbooks for clients. (13:34)The Outsource Access onboarding process and the role of strategic advisors in ensuring client success. (14:40)The cost savings of hiring senior talent from the Philippines compared to the US. (21:12)And much more...Resources:Connect with Brad: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
During the conversation, Cameron and Milly dive into the intricate balance of leadership, strategy, and adaptability required to navigate the fast-evolving landscape of modern business. You'll find a fresh perspective on how dynamic roles can bring order to chaos while preserving the creative spark essential for growth. Through candid insights, Milly shares her approach to designing flexible yet effective systems that allow companies to flourish during critical early stages.They also explore the delicate interplay between innovation and structure in growing organizations. How much is too much when it comes to planning? How do leaders strike a balance between guiding their teams and fostering autonomy?Milly also reflects on her unique career path, revealing how unconventional choices shaped their ability to lead and problem-solve. With a focus on people, purpose, and long-term sustainability, she shares how her experiences in philosophy, communication, and creative thinking helped build a foundation for success.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Milly's role at the London School of Economics and Imperial College London, focusing on entrepreneurship and commercializing IP. (3:11)The importance of finding something that is both a strength and a passion to productize. (5:39)The balance between offering cost-effective solutions and delivering value to clients. (16:28)How Milly matches clients with the right fractional COOs based on experience and personality. (19:24)And much more...Resources:Connect with Milly: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders
In today's episode of the Second in Command podcast, Cameron is joined by Max Hansen, CEO for Y Scouts, a purpose-based executive search firm. The discussion centers on the unique approach and philosophy of a retained executive search firm, exploring how their process differs from traditional contingent search models. You'll discover a distinctive approach that incorporates aligning leadership with organizational culture, emphasizing purpose and values as key drivers in recruitment. Cameron and Max detail a covert discovery process that prioritizes building genuine connections with candidates before revealing company names or roles, fostering trust and deeper insights into alignment and fit.You'll also gain insights into the client-recruiter relationship and the challenges companies face when managing their own hiring processes in conjunction with outside search firms. Advice centers on ensuring collaboration through clear communication, transparent processes, and structured planning—emphasizing that over-interviewing without strategy can lead to inefficiencies. This conversation shows that successful recruitment relies on balance: combining established interviewing methods with strategic executive search insights while maintaining candidate engagement and experience throughout the hiring journey.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The difference between contingent and retained search firms, including the thorough due diligence and market mapping done by retained firms. (0:43)The three unique elements of Y Scouts: aligning people with culture and values, role visioning, and a leadership model for hiring. (5:12)The importance of understanding a firm's process, how they find candidates, and their track record. (8:57)The need for collaboration and a scoring mechanism to ensure consistency in evaluating candidates. (14:56)And much more...Resources:Connect with Max: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
In today's episode of the Second in Command podcast, Cameron is joined by Christopher Ager, Chief Commercial Officer for Taskrabbit, an online marketplace that matches freelance labor with local demand, allowing people to find help with tasks.During the conversation, Cameron and Christopher explore the unique challenges and decisions involved in leading a growing company within a dynamic industry. Christopher reflects on his journey, highlighting how prioritization and a deep understanding of customer needs shape effective leadership.You'll learn the importance of adaptability in leadership, particularly in terms of working remotely and managing a diverse team. Gain insights into navigating team dynamics, balancing personal and professional commitments, and ensuring alignment on goals and expectations.Throughout this episode, you'll discover thoughtful advice for those at the start of their careers, emphasizing the value of focusing on work that sparks personal interest and collaboration with inspiring colleagues.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:How spending time understanding his team and operations during his first 90 days at Taskrabbit helped Christopher make informed, confident decisions. (12:50)The importance of aligning short-term actions with long-term goals and working closely with the CEO to ensure that the company is setting itself up for future success. (16:40)How Christopher utilized his early days in the company to focus on building strong, effective relationships with his leadership team and understanding the deeper issues in the business. (20:40)How he tailors his one-on-one approach based on individual team members' needs, focusing on their progress toward long-term goals and addressing roadblocks. (39:00)…And much more!Resources:Connect with Christopher: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
In today's episode of the Second in Command podcast, Cameron explores the challenge of balancing ambition with personal well-being in a world increasingly tethered to technology and productivity. You'll discover candid insights from his entrepreneurial journey, recounting how the early drive to build successful businesses often came at the expense of deeper connections and self-care. Through reflections on past habits and the influence of generational wisdom, he examines the pervasive impact of modern distractions and the importance of reclaiming space for leisure and relationships. You'll learn strategies for crafting a fulfilling life amidst the demands of leadership and work. Cameron highlights the transformative power of creating a "vivid vision" for one's personal and professional future, emphasizing the value of reverse-engineering goals to achieve a balanced and meaningful lifestyle.This episode will challenge you to reconsider your definitions of success and satisfaction, and help you shift your mindset from chasing endless horizons to appreciating the journey.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:How the drive to succeed can lead to unbalanced lifestyles and the importance of recognizing and addressing unhealthy work habits early. (14:02)Why delegating responsibilities and crafting a "vivid vision" for your personal and professional life are essential steps toward achieving balance and long-term success. (18:13)How to cultivate a rich and meaningful life through simple, budget-friendly experiences and intentional choices. (23:00)The importance of celebrating progress, enjoying the present moment, and avoiding the trap of endlessly chasing future goals. (25:55)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
In today's episode of the Second in Command podcast, Cameron is joined by Emily Hunkler, Chief Operating Officer of Quickly Hire, a staffing and recruiting agency.You'll hear the journey of a driven COO who shares her insights on building effective teams and fostering a thriving company culture. Emily discusses the importance of collaboration and adaptability in achieving ambitious goals, even when the path forward is uncertain.Discover a unique approach to scaling businesses through innovative solutions that prioritize flexibility and efficiency. Drawing from personal experiences and the company’s own practices, Emily explores how leveraging fractional talent can empower organizations to achieve impactful results while remaining agile in dynamic markets.This episode offers insights into the transformative power of embracing discomfort and taking risks in both professional and personal growth.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The benefits of hiring fractional talent, including guaranteed weekly hours and the ability to grow teams. (9:54)The importance of communication skills and language proficiency for global talent. (14:13)Quickly Hire's marketing strategy, focusing on direct outreach and building a community for pros. (28:23)The challenges of managing a remote team and the importance of clear communication and regular check-ins. (30:52)And much more...Resources:Connect with Emily: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
In today's episode of the Second in Command podcast, Cameron explores the challenges leaders face when trying to align their teams around a cohesive and forward-looking concept. He shows how miscommunication or the absence of a shared perspective can lead to frustration and missteps. By drawing on vivid storytelling and relatable analogies, Cameron highlights the importance of painting a detailed and inspiring picture that captures the essence of future possibilities, rather than relying on conventional methods that often fall short of creating meaningful connections.Discover the dynamics of motivation and how individuals find purpose when they can clearly see their role within a grander scheme. Learn how powerful this clarity can be in fostering creativity, unity, and excitement within a group. Cameron also offers practical advice for those looking to inspire and lead. Whether it’s seeking inspiration in nature, letting go of distractions, or using unconventional tools to fuel creativity, this episode provides actionable insights for shaping a compelling vision.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why crafting a three-year vivid vision is essential for creating excitement and alignment within an organization. (0:00) Strategies for mapping every aspect of your vision into tangible projects and creating a blueprint that prioritizes foundational tasks. (10:45) How a well-articulated vision not only motivates employees but also inspires external stakeholders to rally behind your goals. (15:33)The ways in which vivid vision can help businesses secure financing, land significant contracts, and recruit top talent. (19:24)Practical tips on finding the right mindset and setting to unleash your creativity, including methods to overcome distractions and stay focused. (21:24)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
In today's episode of the Second in Command podcast, Cameron is joined by Ross Beyeler, Chief Operating Officer of Trellis, a full-service eCommerce solutions agency.During this fascinating conversation, you'll gain insights into the complexities of entrepreneurship, growth, and integration in the ever-evolving business landscape. Through personal anecdotes and insights, Ross reflects on the challenges of balancing ambition with vision, offering a candid perspective on lessons learned from early ventures.You'll discover the significance of clarity in leadership roles, the value of systems for scaling operations, and the power of strategic frameworks for managing organizational dynamics. By exploring tools that foster alignment and problem-solving, discover the necessity of intentional planning and thoughtful execution in the midst of rapid change.This episode offers actionable insights on driving growth, mastering leadership transitions, and thriving in a fast-paced, competitive environment.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The formation of Growth Spark and its focus on E-commerce, particularly with Shopify. (13:54)The importance of understanding the "why" behind changes and involving the team in the decision-making process. (24:01)The long-term impact of COVID-19 on Trellis and the shift to a more digital-focused strategy. (33:55)The decision to sell Trellis to Zaelab and the vision shared by Evan, Zaelab's CEO. (33:49)Resources:Connect with Ross: Website | LinkedInMatt Wool and Robert "Bob" Glazier episodesConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your LeadersAnd much more...
In today's episode of the Second in Command podcast, Cameron dives into his transformative journey, whose global experiences have reshaped his understanding of success, work, and personal fulfillment.Starting with a deep family legacy of entrepreneurship, Cameron recounts building businesses, scaling organizations, and cultivating a mindset that prioritizes leadership development. From co-founding impactful ventures to creating a mastermind community for second-in-command leaders, his story showcases the highs and challenges of scaling ambitious projects.Discover the pitfalls many entrepreneurs face — losing sight of hobbies, relationships, and personal growth amidst the demands of work. You'll find insights on stepping away from material excess and embracing experiences, relationships, and personal growth, which highlight a paradigm shift from work obsession to holistic living. Whether you're an entrepreneur, a leader, or someone seeking more balance, this episode promises to ignite meaningful reflection on what truly matters in both work and life.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:How a family legacy of entrepreneurial spirit shaped Cameron’s career, leading to ventures in franchising, leadership, and building globally recognized companies. (1:10)The importance of the COO role in scaling businesses, exemplified by his pivotal work with organizations like 1-800-GOT-JUNK. (2:20)How entrepreneurs can move beyond workaholism to prioritize their time and build stronger teams. (5:18)How shedding material excess and embracing experiences and relationships can lead to a richer, more meaningful life. (6:58)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
In today's episode of the Second in Command podcast, Cameron is joined by Lauren Nemeth, the Chief Operating Officer of Pinecone, a fully managed vector database company.The conversation explores the mindset, challenges, and strategies that fuel success. Lauren shares insights into what it takes to inspire high performance within teams, including the importance of cultivating strong middle-tier performers to unlock their potential.Reflecting on personal and professional struggles, Lauren reveals how perseverance, authenticity, and continuous learning shaped her path. You'll be invited to consider the role of resilience in navigating career setbacks and the importance of surrounding oneself with talented, driven individuals.This episode serves as both an inspiring narrative and a practical guide for anyone aspiring to lead with impact in an ever-evolving business landscape.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The rapid innovation and investment in AI, noting the competitive landscape where partners can become competitors. (3:59)The role of AI in replacing or enhancing knowledge workers, and the need for employees to embrace AI tools. (5:25)The challenge of coming up to speed on the technical industry and inheriting a new team without a manager for seven months. (12:52)The importance of being well-rounded and gaining experience in different types of businesses and growth stages. (35:09)And much more...Resources:Connect with Lauren: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
In today's episode of the Second in Command podcast, Cameron is joined by Jennifer Hudye, founder of Vision Driven, a company dedicated to helping entrepreneurs and CEOs craft, communicate, and execute transformative visions for their businesses.During the conversation, you'll discover the challenges leaders face when articulating and aligning their teams around a cohesive, long-term vision. Through engaging anecdotes and relatable examples, you'll learn how the lack of clarity and communication about a company's future direction can lead to scattered teams, costly turnover, and missed opportunities.Jennifer offers insights on balancing inclusivity with decisiveness when defining a company’s future. Through thought-provoking analogies, the conversation explores why overly collaborative processes can dilute bold ideas, while stressing that leadership ultimately requires courage and conviction.This episode provides actionable strategies for embedding this future-oriented blueprint into the fabric of an organization.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Jennifer's experience of creating a vivid vision in 2016, inspired by a conversation with Cameron. (1:11)The common struggles CEOs face when crafting a vivid vision, such as not knowing what to include, overemphasis on strategy, and vagueness. (4:48)The cost of inaction and the ROI of having a clear vision. (15:57)The importance of replacing vision statements with vivid visions to inspire and align the team. (18:42)And much more...Resources:Connect with Jennifer: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
What does it take to build a thriving injury law firm while transforming traditional roles into revenue-generating opportunities? In this episode of Second in Command podcast, Cameron Herold talks with John Nachazel, COO of the Mike Morse Law Firm, about his role in scaling the business from 24 to 210 employees. John shares how his data-driven approach, leadership mindset, and strong CEO-COO relationship have been instrumental in achieving exponential growth. John and Cameron delve into the value of the Entrepreneurial Operating System (EOS), the importance of fostering respect between the CEO and COO, and how John’s approach to leveraging data and problem-solving has created sustainable success. Whether it’s aligning team goals, managing leading versus lagging indicators, or finding creative ways to optimize expenses, this episode offers invaluable insights for anyone in a leadership role. Enjoy!In This Episode You'll Learn:How to foster a respectful and effective CEO-COO relationship [10:10]Why focusing on leading indicators can shape better business outcomes [8:11]The power of being the “second best” at every role as a COO [6:04]How turning expense areas into profit centers can revolutionize your business [42:15]Why embracing EOS principles can bring clarity and alignment to your team [31:32]And much more...Resources:Connect with John: LinkedInGet John’s book: Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
What does it take to build a powerful CEO-COO relationship? In this episode of the Second in Command podcast, Cameron Herold speaks with Scott Hardy, CEO of Top Class Actions, about the critical dynamics that drive collaboration and success between a CEO and their second in command. Scott shares how hiring a COO transformed his business, scaling it from $1 million to $10 million annually, and highlights the importance of trust, communication, and clearly defined roles.Scott and Cameron explore practical strategies for empowering a COO to thrive, including fostering open dialogue, managing conflicts constructively, and creating systems that ensure accountability without stepping on toes. Whether you’re a CEO looking to strengthen your partnership with your COO or a second in command aiming to support your visionary leader, this episode offers valuable insights into building a seamless and effective leadership team. Enjoy! In This Episode You'll Learn:Why trust and communication are the foundation of the CEO-COO relationship [10:55]The difference between a VP of Operations and a COO, and when to make the transition [9:28]How to manage conflicts constructively and ensure alignment within the leadership team [15:51]The importance of clear roles and responsibilities in fostering team collaboration [23:09]Strategies for empowering a COO to become a true integrator and decision-maker. [25:06]And much more... Resources:Connect with Scott: LinkedIn Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your LeadersBooks Mentioned:Crucial Conversations: Tools for Talking When Stakes Are High
In today's episode of the Second in Command podcast, Cameron is joined by Brent MacDonald, COO at AccessSync, an SaaS company dedicated to streamlining the sales of complex products for life science companies and accelerating patient access to these solutions.The conversation explores the strategies and philosophies that drive successful leadership in a fast-paced, transformative business environment. Brent shares insights into fostering a distinctive customer experience by blending technology, services, and data into an integrated model that sets his organization apart.The discussion also sheds light on the dynamics of leading a diverse team, including seasoned professionals with decades of experience. Brent reflects on the importance of humility, mutual learning, and leveraging individual strengths within a collaborative, flat organizational structure.This episode will leave you inspired to embrace bold decisions and take proactive steps to create meaningful change in your own life.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:AccessSync's business model, focusing on helping pharmaceutical brands sell more of their complex drugs and improve patient access. (12:50)The challenges of building a business with CEO Ryan Roberts, including the transition from a custom software development shop to a SaaS product. (19:53)The leadership dynamics within AccessSync, including the importance of having a capable and engaged leadership team. (27:31)The importance of being present and engaged in both personal and professional aspects of life. (55:15)And much more...Resources:Connect with Brent: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
What if you could create an image of your ideal self and then become that person? Hristo Arakliev, the COO of Hyperzon, shares a profound concept that could change how you view your own self-image.In this episode, Hristo Arakliev, the COO and co-founder of Hyperzon, a top-tier Amazon marketing agency, shares his unconventional journey to leadership. He emphasizes the importance of servant leadership, building a culture of trust, and managing both systems and flexibility. Hristo delves into the profound concept of the image we create for ourselves and how it impacts our happiness and self-worth. He shares a powerful quote, "One day when you're about to die, the person you are is going to meet with the person you could have been, and then you'll know, hell." This idea challenges listeners to align their actions with the person they believe themselves to be.Hristo's insights on the power of self-image and the importance of being true to oneself are truly transformative. By cultivating resilience, managing failures with humility, and leading with empathy, Hristo demonstrates the qualities of an exceptional COO.Dive deeper into Hristo's wisdom and learn how to become the person you've always envisioned by listening to the full episode.What You'll Learn in this Show:The importance of servant leadership and empowering othersStrategies for building a culture of trust and radical candorThe profound impact of self-image on happiness and satisfactionThe role of resilience and adaptability in leadershipHristo's unique approach to client relationships and Amazon marketingInsights on differentiating your business and leveraging revenue share modelsThe dynamics of a multi-partner COO-CEO structureHristo's favorite books and resources for personal growthand so much more…Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your LeadersBooks Mentioned:PrinciplesLiminal ThinkingA Hard Thing About Hard ThingsNever Split the Difference
What does it take to rise from the front lines to the top of a company? In this episode of the Second in Command Podcast, Cameron sits down with Rob Marsh, COO of Pyramid Foods, a grocery chain with over 35 locations spanning three states.Rob’s journey is nothing short of remarkable. Starting as a frontline employee, he worked his way through every role imaginable before stepping into his current leadership position. His story is a testament to perseverance, adaptability, and a human-centric leadership style.Rob and Cameron delve into the unique struggles of independent grocers in today’s competitive market, from adapting to rising costs and changing consumer habits to leveraging technology for operational efficiency. Rob also discusses the importance of building a strong company culture, investing in employee training, and fostering community connections.With Pyramid Foods donating over $22 million to local children’s charities, Rob underscores the value of purpose-driven leadership. Whether you're a grocery industry insider or an entrepreneur, this episode is packed with insights on how to grow big while acting smallIf you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!.In This Episode You'll Learn:Smart inventory strategies for a challenging retail environment [13:58]How Pyramid Foods balances local charm with regional growth [24:53]The importance of building a team culture that values personality and authenticity [32:52]Rob’s perspective on leveraging technology to stay competitive [40:19]How Pyramid Foods creates a lasting community impact through charity [48:55]Lessons in leadership and growth from Rob’s unique career journey [54:40]And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your LeadersRob’s LinkedInPyramid Foods WebsiteBooks:The Great Game of BusinessA Stake in the Outcome: Building a Culture of Ownership for the Long-Term Success of Your Business
What does it take to build a culture that drives excellence, engagement, and happiness in the workplace? Today’s episode of the Second in Command podcast is another short excerpt from a conversation between Cameron Harold and Charles Schwartz, host of the I Am Charles Schwartz podcast. Together, they discuss actionable insights on creating a vibrant company culture that thrives on core values, alignment, and well-designed systems. From eliminating cultural "cancers" to branding your organization's everyday elements, Cameron reveals the strategies that turn workplaces into energized communities.Cameron explores the power of vivid visions, branding internal elements, and adopting a "system-first" mindset to solve recurring issues. Whether it’s about fostering joy and engagement or redefining leadership approaches, this episode provides a blueprint for building a culture that aligns with your company’s mission and goals.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why you should get rid of "cultural cancers" - negative influences that put the wrong energy into the company (01:31) 3 critical elements to align your team with a clear vision (03:35)Cameron's personal secrets to working smarter, not just harder (05:44)The "post-it note" test for effective, easy-to-follow systems (08:59)The surprising leadership lesson from Starbucks on fixing root causes (13:33)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your LeadersBooks:Start with Why: How Great Leaders Inspire Everyone to Take ActionThe E-Myth Revisited: Why Most Small Businesses Don'T Work And What To Do About It
Today's episode of the Second in Command podcast is another short excerpt from a conversation between Cameron and Charles Schwartz, host of the I Am Charles Schwartz podcast.This time, Cameron reflects on his early entrepreneurial influences and the importance of clear, focused goals in business. Inspired by a formative experience with his father, Cameron shares how he learned that owning a business could provide freedom and flexibility—qualities that have since defined his career. Discover the three core pillars for business growth: prioritizing financial sustainability, cultivating an employee-focused culture, and leveraging public relations to increase brand visibility.This episode offers a glimpse into a strategic, intentional approach to business—one that emphasizes focus, passion, and the value of every moment,If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The importance of time and control over one's schedule as a key benefit of entrepreneurship. (3:35)The concept of the "flywheel" and the need for a monomaniacal focus on a single mission. (5:12)Why understanding financial metrics, budgeting, and cash flow is vital for business success. (6:16)The long-term benefits of focusing on employee engagement and culture, which leads to growth and success. (7:41)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
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Great interview - lots of great insight. Really enjoyed the end discussion about choosing to be happy.