Second in Command: The Chief Behind the Chief

In today's episode of the Second in Command podcast, Cameron is joined by Tod Melnyk, COO of Martell Media, Dan Martell's media production company.During the conversation, Tod reflects on the early days of his career and the valuable lessons he learned along the way. The conversation touches on the importance of surrounding oneself with good mentors and leaders, and how early experiences in a fast-paced industry helped shape his approach to leadership.You'll discover the nuances of leadership in the modern world, as Tod shares insights on time management, self-awareness, and the importance of hiring self-driven individuals. He emphasizes the need for leaders to be mindful of their brand and reputation, highlighting how these factors play a crucial role in decision-making processes.This episode offers insights on the importance of asking for help and learning from others, setting the stage for continued growth and success in any career.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Tod's involvement with Martell Media, which began when Dan Martell decided to go pro with his studio and brand. (2:44)The three core values of Martell Media: be the example, build the people, and simple scales. (11:31)The two primary engines of Martell Media: the media side, which produces content for free, and the revenue side, which includes coaching and group coaching programs. (23:39)The importance of having a growth mindset and how it helps in building a team that is always pushing themselves to the next level. (38:11)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command podcast, Cameron explores the pivotal moment when entrepreneurs consider hiring a COO. You'll discover three key motivations behind this decision: the pursuit of financial stability, reclaiming personal time, and focusing on areas of personal strength within the business.Throughout the episode, Cameron illustrates his points with anecdotes from his extensive experience, highlighting both successful integrations of COOs and cautionary tales where mismatches led to operational challenges. The advice you'll find here underscores the critical role of self-awareness in defining the position's parameters and finding a complementary match that enhances rather than disrupts the business's momentum and leadership dynamics.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why you should consider hiring a COO - financial stability, reclaiming personal time, and focusing on strengths within the business. (1:22)Why the inability to develop employees due to time constraints and overwhelming opportunities needing execution may indicate that it's time to hire a second-in-command. (3:12)Mistakes to avoid when hiring a COO or similar role, such as misjudging the appropriate title and responsibilities based on needs and budget. (4:29)The importance of defining the role and scope clearly before hiring, including matching skills, personality, and leadership style to the business needs. (7:38)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command podcast, Cameron explores the critical importance of delegation for high-level executives and business leaders. You'll learn why successful leaders should focus on tasks that align with their unique abilities and high hourly rates, delegating all other responsibilities to more cost-effective resources. Hear the story of Bobby Harris, who shifted his routine by delegating all tasks below a certain value, which serves as a compelling example of how effective delegation can lead to significant business growth and personal efficiency.This episode highlights the transformative power of strategic delegation, illustrating how it can free up time for executives to focus on high-impact activities that drive their business forward.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why delegating tasks that can be done by others is crucial for high-level executives. (2:00)Insights into how your effective hourly rate impacts decision-making and task management. (3:00)How to systematically offload tasks that do not align with your unique abilities or effective hourly rate. (4:00)The relationship between delegating administrative tasks and increasing overall business productivity. (5:00)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command podcast, Cameron is joined by Trap Kloman, the President and Chief Operating Officer of Commonwealth Financial Network.During the conversation, Cameron and Trap discuss the art of leadership and the nuanced strategies that set successful companies apart. You'll learn how creating open channels for feedback, even in unexpected ways, can foster a culture of transparency and innovation.Discover the challenges and rewards of transitioning leadership within a well-established company. Through personal anecdotes, Trap shares how integrating external executives and even family members into a legacy business can be approached with care and intentionality.This episode serves as a compelling exploration of what it takes to lead effectively in a dynamic business environment, offering practical insights and inspiration for their own leadership journeys.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy! In This Episode You'll Learn:Why paying close attention to both employee and client needs can lead to sustainable growth and enhance overall organizational performance. (05:28)The complexities of integrating external executives and family members into a legacy business, and how thoughtful planning can ensure success. (20:45)The significance of mentorship in leadership development, and how collaboration with experienced colleagues can accelerate personal and professional growth. (28:17)The strategic decision to spin off a successful IT platform into an independent company, and how this move set the stage for future growth. (41:17)Practical advice on building confidence, understanding your strengths and weaknesses, and surrounding yourself with a complementary team for long-term success. (45:53)And much more... Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command podcast, Cameron is joined by Tim Jacobsen, COO of Ra Optics, as they dive into the intriguing world of innovative health solutions and entrepreneurial challenges. You'll learn how Ra Optics has attracted attention from high-profile celebrities and what sets their approach apart in a competitive market. The discussion looks at the evolving focus on light and its impact on well-being, contrasting historical breakthroughs with modern trends.Cameron and Tim also explore the complexities of managing a global team, especially when facing the challenges of different time zones and remote work dynamics. Gain valuable insights into maintaining clear communication and effective delegation within a growing organization.This episode is a compelling blend of practical advice and personal anecdotes, making it a must-listen for those interested in leadership and innovation.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Why celebrities are increasingly endorsing light-based health products and how this trend has impacted Ra Optics' brand and mission. (22:05)How Tim manages communication and coordination with a geographically dispersed team, including the strategies used to stay aligned despite time zone differences. (25:57)How Jacobsen identifies and resolves bottlenecks within the company, emphasizing the role of effective delegation and process improvement in maintaining operational efficiency. (29:21)How focusing on empathy and personal connections can differentiate a business in an era dominated by technology and AI. (31:39)The importance of taking risks and learning from failures, and how early career setbacks can be valuable stepping stones for future success. (38:21)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command, Cameron explores the often contentious topic of employee bonuses and their impact on motivation. Challenging traditional views, he argues that for seasoned professionals, performance-based bonuses can be more demotivating than motivating.You'll discover the importance of fair and consistent pay, aligning with Maslow's hierarchy of needs to ensure employees feel valued and secure without the constant pressure of chasing bonuses. This approach fosters a more genuine and sustained commitment to the company’s goals.From offering more vacation time and flexible work arrangements to providing stock options and unique learning opportunities, these strategies focus on recognizing and rewarding employees in ways that resonate deeply with them.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The benefits of personalized rewards such as stock options, more vacation time, flexible work arrangements, and unique learning opportunities. (4:09)How prioritizing employee happiness can lead to exceptional performance and loyalty. (5:14)Why profit sharing can backfire during financial downturns and why rewarding growth may be a more sustainable strategy. (6:43)How supporting employees' entrepreneurial ambitions can benefit both the individual and the company. (10:35)The advantages of mandating vacation time to ensure employees decompress and return more productive. (11:51)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In this, the 400th episode of the Second in Command podcast, Cameron is joined by Jared Orton, President of the Savannah Bananas baseball team and traveling club.The conversation explores the innovative approach of a unique sports organization that has redefined entertainment and competition. Jared shares the creative philosophy behind the team, embracing the idea that fans crave authenticity and excitement, even if it means their team might not always win.You'll discover how the team has navigated the complexities of expanding their brand while staying true to their core values of fun and spontaneity. The discussion also touches on the cultural adaptability of their model and the potential of introducing it to international markets.This episode illustrates the transformative power of innovative thinking and passionate leadership in creating a truly unique and captivating experience.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The unique dynamics between the CEO and COO in running an innovative sports team, balancing creativity and operations. (1:00)The strategies used to create an unforgettable fan experience, blending traditional sports elements with unique entertainment. (10:30)The delicate balance between providing entertainment and maintaining authenticity in sports to keep fans invested.The balance between rapid decision-making and meticulous planning to avoid costly mistakes while fostering innovation. (46:46)The value of humble and intentional leadership in guiding a team through uncharted territory and celebrating their successes. (47:10)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command, Cameron discusses the essential metrics and strategies for acquiring new customers. He emphasizes the importance of understanding the lifetime value of a customer and how this figure can inform decisions on marketing spend and customer acquisition costs. You'll discover a compelling analogy involving a hypothetical casino scenario to illustrate how businesses should think about their investment in customer acquisition. By shifting focus from minimizing costs to maximizing the value and speed of return on investment, companies can outpace competitors and achieve sustainable growth.Cameron also offers practical advice on leveraging global talent for cost-effective cold calling and sales roles. He discusses the advantages of outsourcing to regions like Latin America and South Africa, where skilled professionals can be hired at a fraction of the cost of their US counterparts. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why understanding the lifetime value of a customer is crucial for internet companies and how it impacts revenue and gross margin calculations. (1:24)The critical factors that determine how much you should be willing to pay to acquire a customer, including the speed of revenue generation and cash conversion cycles. (2:41)Why it's more beneficial to focus on the potential returns from higher spending on customer acquisition rather than minimizing costs, and how this can help outpace the competition. (3:28)Strategies for getting featured in trade journals and using that coverage to boost your marketing efforts by sharing articles and interviews with prospects. (5:36)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command, Cameron explores the critical importance of coaching within leadership development. He emphasizes the necessity for companies to invest in comprehensive training programs, akin to internal MBAs, to foster essential leadership skills such as situational leadership, delegation, and time management. You'll learn the complexities of hiring high-level executives like CFOs. Cameron also underscores the challenge companies face when they lack the technical expertise to adequately assess candidates' qualifications. To mitigate this, he suggests leveraging external advisors or members of mastermind communities to conduct technical interviews.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why coaching is a fundamental leadership skill and how it contributes to the overall growth of employees. (1:00)How fostering a culture where employees feel comfortable asking for help can lead to better results and personal growth. (1:00)The challenges of hiring for high-level positions such as CFOs without having the technical expertise. (2:31)The benefits of involving external experts in the hiring process to ensure you are making informed decisions. (2:31)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Today's episode of the Second in Command podcast features a conversation between Cameron and Benjamin Surman, Chief Operating Officer at Somewhere.com.During the conversation, Benjamin shares insights on how his company evolved and thrived amidst the challenges posed by a global event that forced many businesses to adapt to remote work. You'll discover the initial strategies that propelled Somewhere.com forward, emphasizing the importance of automation and efficiency in streamlining operations.Learn Benjamin's philosophy on business management and leadership, stressing the need to treat every client's business as one's own. This approach fosters a deep sense of empathy and commitment to delivering high-quality service, which in turn enhances client satisfaction and loyalty. This episode offers a blend of practical business strategies and inspirational insights, making it a must-listen for aspiring leaders and entrepreneurs.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:How Somehwere.com leveraged the sudden shift to remote work during COVID-19 to innovate and find new opportunities for growth. (02:00)The importance of uncovering hidden issues within a company and creating solutions that drive growth and productivity. (27:09)Benjamin's daily routine as a leader, including staying aligned with the company's vision and managing a growing team. (35:06)Strategies for avoiding the pitfalls of getting bogged down in minutiae while ensuring important decisions are made efficiently. (36:58)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command, Cameron discusses the intricate responsibilities of CEOs and COOs, emphasizing that no two leaders have the same duties. You'll discover the significance of correctly defining roles and compensation, ensuring that executives stay focused on their primary tasks. Cameron introduces his coaching philosophy, which revolves around three pillars: direction, development, and support. The conversation also touches on the dynamics between different departmental heads and the CEO, exploring how delegating tasks based on personal strengths can enhance productivity. This episode highlights the benefits of investing in leadership rather than replacing staff, thereby maintaining stability and encouraging long-term success.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Cameron’s coaching framework, focused on ensuring leaders work on the right tasks, developing their skills, and providing necessary support. (0:30)How to keep your team focused by regularly setting and checking their priorities, from quarterly objectives for C-level executives to daily tasks for directors. (1:00)The benefits of delegating tasks according to individual strengths and preferences. (2:07)The importance of a clear org chart to streamline communication and responsibility within the company. (2:28)How to adjust your leadership approach according to the seniority and needs of your team members, ensuring effective coaching and development. (3:55)And much more... Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Today's episode of the Second in Command podcast features a conversation between Cameron and Ronald Beauford, General Manager and Senior Vice-President of Strategic Development and Commercialization at Intelligent Threads.During the conversation, they explore the journey of an entrepreneurial venture, revealing the dynamics of bringing an innovative product to market. Ronald discusses the initial challenges and unexpected successes encountered during Intelligent Threads' early trade shows, which confirmed the commercial viability of their unique offerings.You'll discover the various strategies he has employed to expand the business, including entering new markets and leveraging partnerships. Gain insights into the complexities of managing a wide range of product SKUs, the importance of data-driven decisions, and the challenges of marketing a high-end product in a competitive landscape.This episode offers you a sense of the dedication and strategic thinking required to scale a business and the importance of fostering a strong company culture.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Why Intelligent Threads chooses a direct-to-consumer approach over platforms like Amazon, focusing on maintaining brand integrity and higher profit margins.Tips on staying focused as a leader, managing multiple business areas, and the importance of aligning daily activities with strategic goals. Intelligent Threads' growth strategy, including the importance of PR, social media presence, and community involvement for business expansion.How Ronald's extensive military and corporate background has shaped his leadership style, emphasizing people development and building a strong company foundation.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command, Cameron explores the intricate dynamics of executive leadership, focusing on the crucial interplay between two top roles in the corporate hierarchy. You'll learn how the complementary strengths and weaknesses of these roles can significantly impact a company's performance and strategic direction. Cameron offers real-life anecdotes and practical examples illuminating the nuanced responsibilities and expectations placed on these leaders, offering valuable insights into effective management and organizational success.This episode offers a deeper understanding of how to cultivate a balanced and dynamic leadership team capable of navigating complex business challenges and driving growth.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The differences between roles like Operations Manager, Director of Operations, VP of Operations, and COO. (1:22)Why the COO's role can vary widely and should be tailored to the CEO's weaknesses and the company's needs. (2:21)Examples of how different strengths in CEOs and COOs can create a balanced leadership team.  (4:14)How the skills needed from a COO can change as the company grows and evolves. (4:14)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command, Cameron discusses a bold organizational overhaul that reshaped roles and titles across a rapidly growing company. You'll hear the story of a strategic decision to reevaluate and retitle all 600 employees of a company in a single day. This move aimed to align titles with actual job scopes, from VP-level roles down to directors, ensuring clarity and fairness in organizational structure. Cameron explores the complexities of compensation tied to strategic insight, P&L responsibility, and autonomy, highlighting the importance of accurate job classification in fostering a cohesive and productive workforce. This episode offers insights into navigating organizational growth and maintaining operational effectiveness through decisive leadership actions.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why, in rapidly growing companies, early employees may receive inflated titles like VP without corresponding responsibilities. (1:27)Why it's better to retitle everyone in the organization on a single day to align titles with actual responsibilities. (2:41)The reasons why titles should reflect strategic insight, P&L responsibility, and autonomy. (4:46)The importance of basing compensation on local cost of living and market rates to ensure fairness across different regions. (6:54)The value of clear communication and transparency when making organizational changes to avoid confusion and dissatisfaction among employees. (9:16)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command podcast, Cameron dives into the strategies he utilized to successfully market his six books, focusing particularly on his latest release, "The Second in Command." You'll discover a comprehensive list of practical and cost-effective tips, such as how he leveraged personal connections, social media, and various marketing channels to boost his book's visibility. Cameron also offers his thoughts on the power of personal outreach, detailing how he contacted well-connected individuals and referral partners to promote his book.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The importance of creating a book that naturally attracts positive reviews and word-of-mouth marketing. (1:03)The power of creating a list of well-connected individuals who can help boost early Amazon reviews. (3:45)The benefits of asking referral partners to email their lists about your book. (4:40)How requesting coverage in various newsletters can enhance your book’s visibility. (6:30)The surprising effectiveness of including a book promotion in your email signature for increased sales. (10:30)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Today's episode of the Second in Command podcast features a conversation between Cameron and Chris Beer, co-founder and integrator at BuildYourOrg, an organization that helps teams build, scale and grow through acquisitions.During the conversation, they explore the fascinating dynamics of organizational leadership and the crucial roles that visionaries and their counterparts play. You'll discover the intricate balance required between a company's driving force and the practical implementation of their ideas. Gain insights into how a complementary partnership can propel an organization towards greater efficiency and innovation, particularly focusing on the unique challenges and advantages this dual-leadership structure offers.Chris also offers practical tips on recruiting the right talent and fostering a culture of continuous improvement and adaptability.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The four readiness factors - financial, psychological, lifestyle, and unique ability - that visionaries must consider before bringing on an integrator. (24:44)The importance of emotional readiness and the role clarity needed to create a successful partnership between a visionary and an integrator. (26:22)How tools like the Colby profiles can help in identifying the different strengths and work styles of visionaries and integrators, and how they can improve team dynamics. (27:02)Strategies for establishing a strong working relationship between visionaries and integrators, including shared language and redirecting end runs. (28:36)Practical tips on how visionaries can identify and recruit the right integrator for their company, emphasizing the need for role clarity and honest self-assessment. (40:11)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron, Beth Ayers and Brandon Mesinga, hosts of the Operations Room podcast.The conversation explores the priorities facing COO’s in 2024, how the COO role is changing, as well as the commonalities found across COO roles.You'll discover what to do with a controlling CEO and how COOs should think about their relationship with the CEO. The discussion highlights the importance of balancing operational efficiency with visionary leadership.Cameron also offers some insights into the critical role of genuine human connection in leadership and why, beyond strategies and systems, truly caring for employees as individuals can drive exceptional performance and loyalty. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why the transition from COO to CEO requires a shift in focus towards vision, culture, and broader leadership questions (15:00)The dangers of focusing solely on revenue without profitability. (29:15)The value of continuous learning and integration of new technologies in business operations. (30:45)The rise of COO communities and the benefits of collaboration among operational leaders. (33:30)The importance of asking the right questions to address systemic issues. (43:14)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Erik Huberman, host of the HawkeTalk podcast.The conversation explores Cameron's journey and how he navigated the complexities of various entrepreneurial ventures, starting from his early experiences with auto body shops and college franchises.You'll learn about a significant career transition where Cameron moved from a highly operational role to becoming a sought-after coach for high-level executives.Cameron also offers profound personal lessons he's learned throughout his career. From understanding the significance of surrounding oneself with inspiring and successful individuals to the realization that the journey itself is more important than the destination, he offers valuable advice for aspiring entrepreneurs. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:How Cameron thrived in various roles, from an auto body shop to college franchises, maintaining an entrepreneurial mindset even when he wasn't the founder. (07:55)The strategies used to scale businesses from millions to hundreds of millions in revenue without incurring debt, emphasizing the importance of pricing and core values. (26:41)The impact of coaching on company growth, including examples of successful coaching engagements with prominent companies. (33:39)The benefits of being part of entrepreneurial communities and mastermind groups to continually learn and be inspired. (36:47)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Today's episode of the Second in Command podcast features a conversation between Cameron and Steven Whitehouse, COO Alliance member and the director of operations at Southeastern Tank, Inc. During this conversation, Steven shares his unique approach to balancing multiple roles within a growing company.You'll gain insights into his strategies for implementing innovative systems while maintaining core operations, and how he navigates the challenges of prioritizing tasks to prevent burnout. Discover how Steven shifted from a stoic mindset to embracing openness, and how this shift has transformed his relationships with his team. Steven also offers insights on the critical importance of building trust and the surprising ways vulnerability can strengthen a team’s cohesion and productivity. You'll find a wealth of practical tips and heartfelt reflections, making it a must-listen for anyone looking to enhance their leadership skills.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The importance of being trusted to run the business with autonomy, while maintaining checks and balances to ensure responsible decision-making. (15:25)The challenges of implementing new ideas and systems within the first year, and the need to prioritize and avoid taking on too many projects at once. (16:10)How being vulnerable and open with a team can improve relationships and trust, making the team stronger and more cohesive.(23:59)The importance of having open and honest discussions with the CEO to prioritize new ideas, implementing at the right time without overwhelming the team. (28:11)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Benji Carlson, host of the Contractors Evolution podcast. They explore the intricacies of business growth, emphasizing the critical transition phase for companies expanding from $10 million to $100 million in revenue. Cameron advocates for the necessity of hiring experienced outsiders who bring a wealth of expertise, autonomy, and a fresh perspective to the table, distinguishing them from internal promotions that might not always be equipped to handle the complexities of rapid scaling. With his rich background in guiding businesses to success and his role in the exponential growth of 1-800-GOT-JUNK?, Cameron shares his wisdom on the importance of matching the CEO's strengths with a second in command's capabilities, highlighting the unique dynamics of this partnership in driving business growth.The conversation shifts into a discussion on the evolving expectations of equity and compensation within the business world. Cameron challenges the prevailing notion that equity is a necessary component of compensation for second in commands, arguing instead for the creation of a compelling company culture and offering alternative forms of recognition and reward. He brings attention to the nuanced reality that while the demand for equity has risen, it's not as prevalent or necessary as many assume. Drawing on his experience and a survey of COO Alliance members, Cameron suggests that focusing on non-equity forms of motivation can be equally, if not more, effective in attracting and retaining top talent.Venturing beyond the confines of business strategies, Cameron and Benji explore the essence of personal fulfillment and the significance of designing a life that extends well beyond the boardroom. Reflecting on their journeys toward achieving balance and contentment, they discuss the importance of intentional living, pursuing passions, and cultivating meaningful relationships. Cameron shares insights into his own life transformation, underscored by his decision to prioritize happiness, health, and relationships over conventional success metrics. This candid conversation serves as a reminder of the importance of crafting a holistic approach to life that embraces personal growth, leisure, and the pursuit of happiness alongside entrepreneurial ambitions.Enjoy!In This Episode You'll Learn:Why, as companies transition from $10 million to $100 million in revenue, bringing in external experts with prior P&L responsibility and experience in scaling businesses is crucial. (0:00)Cameron's journey towards finding joy and fulfillment beyond professional achievements. (1:03)The pivotal role of the second in command in alleviating the CEO's burden and driving growth. (2:42)The evolution of compensation structures and the misconception that equity is a necessary part of a compensation package for top executives. (15:27)The necessity of a transition period of up to a year for new second in commands to fully integrate into their roles. (19:32)Cameron's decision to intentionally design his life to include hobbies, travel, and quality time with family and friends. (24:03)Strategies for ensuring the well-being of the second in command, reflecting on the mutual support system necessary between a CEO and their COO to prevent burnout and maintain a healthy work-life balance. (32:01)Cameron's personal philosophy on life, happiness, and the legacy he wishes to leave, focusing on personal relationships, health, and enjoyment of life's journey. (36:09)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube