Secrets To Scaling Your Ecommerce Brand

How do brands actually find (and win) high-GMV creators on TikTok Shop? In this live workshop, Jordan sits down with Bora from Reacher to demo an AI-powered search workflow, smart filters that actually matter, and outreach that cuts through crowded inboxes. We also stack FastMoss on top to reverse-engineer competitor partnerships and spot the tiny % of creators driving the majority of sales.You’ll learn:The GMV tiers to target for cold-start brands (why 50–1K GMV is the sweet spot) and when to mix in ultra-high GMV creatorsThe exact filters (category, GMV, post rate, email on file) that shrink 2.2M creators to a laser-focused listHow Reacher’s AI vision surfaces creators by what’s in their videos (not just bios)A simple community funnel: on-platform → Discord/WhatsApp → contests + retainersComp & pricing benchmarks: when flat fees ($250–$450/video+), retainers, or high organic commissions (think 30–50%) make senseFastMoss workflow to pull top competitor affiliates, analyze their winning videos, and brief your creators to replicate the structure

Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutIf you’re tired of guessing what actually works on TikTok Shop in 2025, this video is your step-by-step roadmap.After working with over 100+ brands, I’ve tested what flops and what scales to the moon 🚀. In this video, I reveal the exact 15-step TikTok Shop playbook that we use at Social Commerce Club.You’ll learn how to:✅ Set up a Blitz launch that creates massive momentum✅ Build a creator community that fuels ongoing content✅ Leverage affiliates, spark ads, and GMV Max campaigns✅ Repurpose TikTok Shop content across other platforms✅ Scale hero SKUs to the moon 🌙This is not theory—it’s what’s working right now in 2025. If you’re serious about growing your brand on TikTok Shop, you’ll want to save this one.👉 Need help scaling your brand? Connect with us at Social Commerce Club.Don’t forget to hit Like 👍 and Subscribe 🔔 so you never miss proven strategies to grow your ecom brand.

Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutUnlock the true power of TikTok Shop for your brand! 🚀If you’ve ever struggled with wasted ad spend, slow product testing, or uncertainty about whether your next product will succeed, this video is for you.In this training, Jordan West (CEO of Social Commerce Club) reveals a game-changing strategy that allows you to test and validate products on TikTok Shop faster, cheaper, and more effectively than traditional methods. This approach is being used by both massive household brands and fast-growing startups—and now you can use it too.👉 What you’ll discover in this video:How TikTok Shop gives you more creative angles than ever beforeWhy creators and affiliates get ridiculously excited about exclusive product dropsThe key metrics you must track when testing new productsWhy this method works whether you’re just starting out or running a multi-million dollar brandThe hidden “halo effect” TikTok Shop creates for your brand across other channelsNo more guessing. No more burning cash on ads that don’t convert. With this TikTok Shop strategy, you’ll finally know which products resonate—and how to scale them with confidence.📌 If you’re serious about growing your DTC brand, this could be the most important 8 minutes you watch today.

Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutWhat was it like growing up with a dad who worked directly for Steve Jobs at Apple? In this episode, Jordan West sits down with Bora, co-founder of Reacher, to talk about his unique childhood experiences, including unforgettable encounters with Steve Jobs’ legendary intensity.But that’s just the beginning. Bora also shares how growing up in Cupertino’s hyper-competitive environment shaped him into an entrepreneur, and how that journey led him into Y Combinator—the world’s most prestigious startup accelerator.Together, Jordan and Bora dive into:👉 First-hand stories of Steve Jobs’ aura, discipline, and leadership style👉 The power of being in-person at Y Combinator (and why it beats remote work)👉 How Reacher is building the future of social commerce for TikTok, Amazon, and Shopify👉 The role of AI and computer vision in scaling influencer marketing👉 Why Bora believes TikTok Shop is the ultimate brand awareness engine for the next 5 yearsIf you’re a founder, marketer, or just curious about startups, leadership, and the future of social commerce, this is a must-watch.

Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutTikTok just forced ALL shop ads into GMV Max—and most brands feel trapped. But here’s the truth: you still have control. In this video, Jordan West (CEO of Social Commerce Club, managing tens of millions in TikTok Shop ad spend) reveals the 5 critical levers you can use right now to scale, optimize, and dominate GMV Max campaigns.👉 Inside this video:Step-by-step GMV Max setup for TikTok ShopThe 5 levers you MUST master: budget, target ROAS, creative volume, content sources, and product mixReal agency insights from managing multi-million dollar campaignsA secret bonus tactic to 2X your ROI that most brands overlookOur clients are hitting 10–12X ROAS daily, even under GMV Max. Watch until the end and get the exact playbook to win on TikTok in 2025 and beyond.

Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutWant to know the exact strategy the biggest brands are using to dominate TikTok Shop?In this video, Jordan West (Founder & CEO of Social Commerce Club) pulls back the curtain and reveals the secret playbook that has launched brands from zero to trending in days. Whether you’re working with a $50,000 budget or just $5,000, these principles will help you blitz your way to success on TikTok Shop.Inside, you’ll discover:➡️ Step 1: How to lock in 20 cornerstone creators and build unstoppable momentum.➡️ Step 2: How to seed 300–400 creators and get them to pre-record content for a perfectly timed launch.➡️ Step 3: Why Social Commerce Club uses WhatsApp (not Discord) to cut through the noise and coordinate creators like a military campaign.➡️ Step 4: The exact ad spend strategy to amplify content—spending smart, breaking even, and unlocking unlimited exposure.➡️ Step 5: How to engineer FOMO so other creators beg to work with your brand.➡️ Step 6: Why breaking even = winning big on TikTok Shop.➡️ Step 7 & 8: How to flip the script and make your brand the magnet for creators, customers, and virality.This is the same system Social Commerce Club runs for some of the top brands in North America—and now you’ll know exactly how to apply it yourself.If you’ve ever wondered:“How should I spend my TikTok Shop launch budget?”“How do I go viral on TikTok using creators?”“What’s the fastest way to dominate TikTok Shop?”…this video gives you the full roadmap.

Send us a textCRO veteran Dylan Ander (Founder, heatmap.com) joins Jordan to spill the never-before-shared story of how he landed heatmap.com by acquiring an entire C-Corp—and why the name matters for brand authority, SEO, and inbound. We break down why GA4 falls short for eCommerce, how definitions (sessions, idle windows, engagement) skew your numbers vs Shopify, and what to use when you need buyer-truth, not vanity metrics.Dylan unveils element-level revenue analytics—Revenue per Click (RPC) and Revenue per Session (RPS)—plus the coming Revenue per View (RPV), so you can prioritize changes that actually increase cash, not just clicks. We dig into pixel-level behavior tracking (no cookies, no PII), AI insights that call out underperforming elements (e.g., a specific FAQ item), and how to catch bugs and bot traffic before they burn revenue.We also get tactical on replacing Google Optimize, the realities of SaaS pricing (and why “McDonald’s pricing” works), and the rise of social search (TikTok as a top search engine) shaping product discovery more than LLM/Chat. If you own a P&L for a DTC brand—or you’re the CRO/performance lead—this episode will make you money.What you’ll learn→ How Dylan cold-outreaches to acquire companies & premium domains (the “urgent, must speak to founder” play)→ Why GA4 under-/over-reports vs Shopify—and how definitions (idle windows, engagement) distort truth→ The RPC/RPS (and coming RPV) metrics that finally connect elements → revenue→ Pixel-level behavior tracking (no cookies/PII) + AI insights that tell you exactly what to change→ Social search optimization (TikTok search often beats LLM/Chat for product discovery)→ Replacing Google Optimize and building reliable A/B workflows in 2025→ The real cost drivers behind SaaS pricing—and how to price without burning trust→ Bot/junk filtering and defining a “session” that reflects buyers, not noiseWho this is for→ DTC/eCommerce founders & growth leaders→ CROs, performance marketers, and Shopify teams→ SaaS operators curious about pricing, PLG, and analytics positioningTimestamp:00:00 Intro & why this convo matters for DTC02:00 The C-Corp acquisition story behind heatmap.com06:30 Exact-match domains, SEO, and the inbound engine09:20 GA4 vs Shopify: definitions that change your numbers16:30 RIP Google Optimize: reliable A/B testing in 202518:50 Element-level revenue: RPC, RPS (and RPV coming)22:30 Pixel-level tracking & AI insights (no cookies/PII)26:15 Catching bugs + filtering bots/junk traffic28:40 Social search: TikTok as a top product discovery engine31:20 SaaS pricing & the “McDonald’s” strategy36:40 Who should use revenue-based heatmaps (and why)44:30 Contrarian analytics takes you need to hear55:10 Personal: life, music, and loving the gameGuestDylan Ander — Founder, heatmap.com (revenue-based heatmaps, funnels, analytics for ecom). Mentions his upcoming book, Billion Dollar Websites.

Send us a textTired of slow, quiet TikTok Shop launches that fizzle out before they even begin?You're not alone.So many brands enter TikTok Shop thinking they can “test the waters”—only to be met with low visibility, lukewarm sales, and no real momentum.But what if you could flip the script?In this video I’m pulling back the curtain on the exact 4-step TikTok Shop launch strategy we’ve used to help brands explode on day one.One of our clients generated $250,000 in GMV within 24 hours—and we didn’t spend a dollar on paid ads for that launch.Yes, it’s real. And yes, I’ll show you exactly how it works.Here’s what you’ll learn:How to seed 200 high-performing creators—fastWe show you how to build your dream launch roster by identifying the micro and mid-tier creators who actually move product—not just followers.The power of a 48-hour Creator BlitzDiscover why coordinating your entire creator network to post in a synchronized window is the secret to triggering TikTok’s algorithm for massive organic reach.Why WhatsApp + gamification = creator FOMOWe break down the psychology of creator momentum. Get our real-world tactics for building hype, incentivizing performance, and creating a wave of content that drives instant velocity.How to stack spark ads for exponential growthLearn how to spark the right content at the right moment—and how to layer paid ads on top of your blitz to keep the momentum rolling well beyond launch weekend.This is the exact system we use inside:TikTok Shop OS Plus – Our done-with-you program that gives your team the tools, strategy, and support to execute like pros.Full-Service Brand Launches – For brands ready to hand it off and let us execute every step.Either way, we bring the strategy and the team.Whether you’re launching your first product or scaling your 10th...TikTok Shop is the single biggest opportunity for product brands right now—and this video will help you skip the guesswork and go straight to what works.Watch the video and take notes.Then book a call if you’re ready to apply this strategy with us.Links & Next Steps🌐 Apply to work with us: https://socialcommerceclub.com💬 Join our creator community + get exclusive training: Link in description📺 Subscribe for weekly TikTok Shop growth strategies

Send us a textWhat happens when a no-deal Shark Tank brand becomes TikTok Shop’s fastest-growing success story? That’s exactly what NeuroGum did—and in this video, I’ll show you how they pulled it off.Hi, I’m Jordan West, founder of Social Commerce Club—the agency behind some of the top-performing TikTok Shop strategies out there. Today, I’m unpacking how NeuroGum scaled to over $10M/month in revenue and reached a $100M+ valuation, all by turning TikTok Shop into the centerpiece of their growth engine.What You’ll Learn (Timestamps):[00:15] The NeuroGum origin story: indie gum, Shark Tank, and the viral spark[01:05] Why TikTok Shop became their #1 growth channel[01:50] How narrowing SKUs led to higher conversion rates[02:30] Building a handpicked creator network (+ onboarding tactics)[04:30] Cracking the hook in the first 0.8 seconds[05:20] Publishing 2–3 videos daily through trained creators[05:45] Urgency strategies to increase sell-through and attention[06:50] Scraping comments & conversion data to optimize[07:30] Why TikTok outperforms Amazon & Facebook for top-of-funnel[08:10] Repurposing TikTok UGC across other channels[08:50] Creators on a Times Square billboard—offline meets viral[09:11] Their results and how you can model the same playbookKey TakeawaysNarrow Focus Wins: Fewer SKUs = faster decisions and better sell-through on TikTok Shop.Deep Creator Partnerships: Top creators are trained, not just sourced. Treat them like team members.Hooks Are Everything: First 0.8 seconds determine if someone scrolls or buys.Urgency Drives Sales: Scarcity and time-sensitive offers fuel TikTok’s impulse-buy nature.Halo Effect Is Real: TikTok Shop performance boosts other channels like retail and DTC.Creator Incentives Matter: Think bigger than commissions—billboards and visibility = brand loyalty.Repurpose Smart: UGC from TikTok Shop can be gold for Meta ads, YouTube pre-rolls, and PDPs.Go All-In or Miss Out: TikTok Shop rewards brands that commit with volume and creativity.Systematize Everything: From onboarding creators to testing hooks—build a repeatable engine.The Playbook Works: This exact model is what we run at Social Commerce Club with our top clients.Want to turn your brand into a TikTok Shop powerhouse?

Send us a textIn this episode of Secrets to Scaling Your eCommerce Brand, Jordan West sits down with Scott Desgrosseilliers, founder and CEO of Wicked Reports, to break down one of the most confusing—and mission-critical—topics in DTC: attribution.Scott pulls back the curtain on what really works when it comes to understanding your customer data, how to track success in a post-iOS 14.5 world, and why your campaigns might be failing even if ROAS looks good. What you’ll learn:Why most marketers are using AI wrong—and what to do instead 🤖How to structure attribution around intent and outcome, not just clicksWhat Meta’s CAPI and TikTok’s GMV Max are actually doing behind the scenesA 5-forces framework for making smart, scalable decisions with your marketing dataWhy “PMax is crushing it” might be a dangerous lie 😬The #1 mistake brands make with email and SMS (and how to fix it)How AI inside Wicked Reports is now outperforming even their human expertsWhether you’re spending $50K/month or managing multi-million dollar budgets, this episode is packed with hard-earned insights that will help you stop wasting money—and scale smarter.📌 Links Mentioned:Wicked ReportsFiveForces.comLinkedIn: Scott DesgrosseilliersLoved this episode? Share it with a founder, CMO, or performance marketer who needs to hear this.

Send us a textWant to save $100K+ a year in your eCommerce brand? Start here.If you're building, scaling, or even barely surviving in the eCommerce space right now—this video is your wake-up call.In this video, I pull back the curtain and reveal the seven most painful, profit-killing mistakes I made—so you don’t have to repeat them.Whether you're a solo founder, a small team, or a scaling operation, these lessons could be the difference between growth and collapse.Here’s what you’ll learn:The truth about cash flow (and why profit ≠ cash)How overhiring early creates long-term chaos and inefficiencyThe pricing mindset that actually protects your marginsHow to cut $20K+ in bloated operational expensesWhy over-relying on paid ads is one of the riskiest movesThe real cost of ignoring trend waves like TikTok ShopWhy organic content is now the centerpiece of my growth strategyBonus insights:I also walk you through my personal tech stack—how I use tools like StoreHero, Triple Whale, and Airwallex to forecast cash flow, track profitability in real time, and scale without drowning in debt or bad data.If you’re tired of spinning your wheels and ready to build a leaner, smarter, and more resilient brand—this is the video you’ve been waiting for.Subscribe for more brutally honest insights, founder frameworks, and growth strategies that actually work.Apply to work with me via eCommerce OS (link below) and let's double your profit—without doubling the pain.

Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about   Join Jordan West live for an in-depth exploration of the cutting-edge AI innovations reshaping e-commerce in 2025! 🚀 Whether you’re running your own brand, leading a marketing team, or managing an agency, discover how to harness these tools to streamline workflows, boost conversions, and unlock new revenue streams.In this session, you’ll see:Rayleon’s AI-Powered Segmentation & Email Builder Watch Nathan Snell go under the hood—building a high-impact Klaviyo campaign in seconds with AI-driven customer segments that outperform traditional lists by hundreds of percent.LiveCom’s Free AI Video Studio See Maximus generate a 45-second viral-style video script, craft on-brand CTAs, and even demo a custom avatar in real time—no design team required.Custom GPT Masterclass Learn Jordan’s exact step-by-step process for training your own branded AI assistant: from gathering your PDFs and transcript snippets, to running deep-research queries, to packing in your voice and tone so it feels like your very own team member.Plus:Insider tips on integrating AI with Shopify, Google Drive, and HubSpot to give your models real-time data access.Jordan’s cheat-sheet for juggling multiple custom GPTs—social, email, even slide-deck generators—to offload every repeatable task.How to join Ecom Club, Jordan’s exclusive Slack community for the top 100 brands (it’s free for the first cohort!)A direct link to grab Jordan’s TikTok Shop AI Assistant, the same tool his agency uses to jump-start six-figure product launches.👉 Don’t just learn about AI—use it to transform your business this year. 👈🔔 Timestamps 0:00 Introduction & AI co-hosts 1:35 Rayleon: AI segmentation in action 15:00 LiveCom: Viral video script + avatar demo 31:30 Custom GPTs: Build your branded AI assistant 45:00 Applying AI to your own workflows 58:00 Resources, exclusive links & next stepsDon’t forget to like, comment with your biggest AI question, and subscribe for weekly e-com growth hacks!

Send us a textUnlock the secret to high-impact ad creative and stop fighting the algorithms!In this episode, Jordan West sits down with performance marketing expert Andrew Faris to revolutionize the way you think about ad testing and creative strategy. Forget rigid A/B experiments—here’s what really works on platforms like Meta and TikTok in 2025:Explore & Expand vs. Outdated A/B Testing • Discover why Meta’s Bayesian engine fights your split-tests—and how switching to an “Explore & Expand” mindset turbocharges learning. • Learn to surface winning angles quickly, then scale them with minimal extra effort.Harnessing AI for Wild, CGI-Level Concepts • See real examples of “unhinged” AI-generated spots—think dinosaurs parachuting into lava—and learn how to keep your core message crystal clear. • Find out which AI tools are best for scripting, storyboarding, and turning crazy ideas into thumb-stopping ads.Prioritizing Human-to-Human Authenticity • Why polished avatars and lip-sync bots may backfire—and what your audience really craves instead. • Strategies for injecting genuine emotion, social proof, and community hooks into every campaign.Creative Volume & Variation: How Much Is Too Much? • The surprising truth about test volume: when “more creative” stops adding value—and how to find the sweet spot for your budget. • A framework for balancing length, hook styles, and visual formats so that every variation still drives toward a single, powerful message.Actionable Tips to Maximize Engagement • Messaging hierarchies: the one element you must nail before tweaking format or length. • Quick wins for rotating hooks, swapping B-roll, and layering in new calls-to-action—without blowing your production timeline.Whether you’re a seasoned performance marketer or simply curious about the future of advertising, you’ll walk away with:A clear roadmap for ditching endless A/B loopsCreative prompts to push your AI experiments beyond the ordinaryPractical checklists for testing and scaling your best-performing adsGuest info:Linkedin: https://www.linkedin.com/in/andrew-faris-980b84108/👉 Subscribe for weekly deep dives into cutting-edge marketing tactics 🔔 Hit the bell so you never miss our next episode on AI-driven growth strategies 💬 Join the conversation: Drop your burning questions in the comments—Jordan and Andrew will be there to answer!

Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutUnlock the full potential of product bundles and transform your Shopify store into a high-performing sales machine! In this in-depth, step-by-step masterclass, Jordan West—serial e-commerce entrepreneur (7 brands and counting) and founder of Social Commerce Club—reveals his proven playbook for:Why Bundles WorkDiscover the psychology behind “story-selling” and decision fatigue. You’ll learn how a well-framed bundle gives shoppers a clear “why” to buy—whether it’s a Father’s Day Grill Master Kit or a Self-Care Sunday Set—so they spend more without feeling overwhelmed by choice.6 Powerful Bundle Strategies• Preset Themed Bundles: Fixed-price collections ideal for gifting around holidays and special occasions.• Build-Your-Own Bundles: Let customers mix and match best-selling items to personalize their purchase and boost engagement.• Tiered Savings (Buy More, Save More): Encourages higher cart values with volume discounts—perfect for consumables like supplements.• Mystery Bundles: Move slow-selling inventory like magic by creating irresistible “grab bag” deals.• Subscription Bundles: Turn one-time buyers into loyal subscribers with curated recurring kits.• Seasonal or Event-Driven Bundles: Capitalize on upcoming events or trends with timely, limited-edition sets.Top Shopify Bundle AppsGet an honest comparison of the leading no-code solutions.Live Build DemoWatch over Jordan’s shoulder as he installs Bundle Builder, creates a “Father’s Day Grill Master Kit,” sets SKUs and pricing, syncs inventory, and adds persuasive “You Saved” messaging based on the Law of 100.Pro Tips & Best PracticesLaw of 100 Pricing: When your bundle total exceeds $100, showcase the dollar amount saved rather than a percentage to maximize impact.Lifestyle Photography: Sell the sizzle by showing your bundle in action—unboxing, gifting moments, or product-in-use scenarios.Inventory Sync: Avoid the most common pitfall—make sure your bundle app correctly deducts stock to prevent oversells.Abandoned-Bundle Flows: Leverage Klaviyo or other email triggers to recover potential lost revenue when someone adds a bundle but doesn’t check out.Promotion HacksTreat your bundle like a brand-new product launch:Email Campaigns: Use gift-focused language, urgency (“Limited edition—only 50 kits left!”), and clear CTAs (“Add Grill Master Kit to Cart”).UGC & Paid Ads: Showcase real customers unboxing and using your bundle, targeted at gift-givers (e.g., “Make Dad’s Day!”).Mini-Launch Events: Tease the bundle on social, run countdown timers, and partner with influencers to drive FOMO.Ready to scale without slashing prices? Whether you’re just starting or you’re a seasoned Shopify pro, this tutorial gives you the exact framework, tools, and tactics you need to build, launch, and profit from high-impact bundles today.

Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutUnlock the secret behind TikTok Shop’s explosive growth in 2025! In this action-packed 10-minute deep dive, Jordan West—founder of Social Commerce Club (one of North America’s top TikTok Shop agencies)—walks you through everything you need to know to turn TikTok Shop into the heartbeat of your brand:Why TikTok Shop Is More Than “Just” SalesDiscover how TikTok Shop powers your content, supercharges brand awareness, and drives traffic all the way to your website, Amazon listings, Meta ads, and beyond.See real-world examples of the “halo effect” in action: even if someone doesn’t check out through TikTok Shop, that first touch sends them to purchase everywhere else.The $250K “Small Creator” Case StudyLearn how a creator with under 10K followers generated $250,000 in gross merchandise value—no fancy studio, no big budget, just smart seeding and creator-led incentivization.Get the step-by-step breakdown: how we shipped samples, identified unicorn videos, and sparked ad spend behind winning content.Jordan’s 8-Step Full-Funnel FrameworkSeed 100 samples → Spot the top 20 videos → Scale the top 4 unicorns with Video Shopping Ads → Repurpose UGC across Meta, YouTube, Shopify PDPs, Amazon listings → Build a creator community on retainers → Signal the winning metrics (CTR, CPM, watch-time) → Reinvent your landing pages with creator styling → Unify all channels around one core content engine.Each step is packed with tactical “playbook” advice you can implement today.Insider Tactics to Find, Nurture & Reward Unicorn CreatorsWhere to look for high-converting talent, how to structure retainers and affiliate deals, and why shifting from “influencer” to “salesperson” mindset unlocks unlimited scale.Bonus: Co-Branded Creator FunnelsSee how to build dedicated landing pages featuring your top creators’ UGC, complete with affiliate codes and white-listed traffic campaigns—an authentic, trust-driven strategy that’s currently crushing ROAS for multiple brands.Whether you’re an e-commerce founder mapping out your 2025 growth plan, a marketing manager looking to unlock new awareness channels, or an agency pro eager to add cutting-edge playbooks to your roster, this video is your blueprint for creator-powered commerce at scale.

Send us a textWhat do you do when customers love your product…but only buy once? On today’s E-commerce OS Fast Track, Jordan West sits down with Raveena Cheema, Co-Founder and CMO of Purple Rose Supply, to unpack the retention puzzle for cannabis cigars—an inherently low-frequency purchase that’s ripe with untapped opportunity.Timestamps:00:01 – Intro: “What do you do when you have an amazing acquisition funnel…” 02:00 – Acquisition: “I would say acquisition, definitely tricky…” 06:37 – Core Question: “How do I drive repeat purchases in a lowish frequency category…” 08:15 – Repeat Skepticism: “Why would somebody want to buy another of the same?” 20:49 – Experimentation: “just try it all right? Like try it all.” 25:35 – Socials Skepticism: “I am so happy you said you’re not on socials.”Inside the Episode:Understanding the 10% Repurchase PhenomenonWe dive into why only one in ten customers return within the first 90 days—even when they swear by your product. You’ll learn how to benchmark your performance against industry cohorts and why a seemingly low rate can actually signal a massive upside if you apply the right levers.Three Strategic Retention LeversHabit-Stacking Your Product: Embed your hardware into daily routines by optimizing ease-of-use and creating “ritual” touchpoints (e.g., morning wake-and-bake vs. weekend social sessions).New SKUs & Accessories: From color-drops to premium add-ons, discover how launching micro-collections or complementary tools can spark fresh interest—without a full R&D budget.Competitive Pricing Tests: Learn how tiered pricing, bundle discounts, and limited-time promos can shift purchase behavior and elevate your average order value.Real-World Product HacksSee actual “before and after” examples of celebrity collabs (imagine a Seth Rogen x Purple Rose Supply limited edition!), collectible series, and one-off seasonal drops that turned casual buyers into repeat collectors.Retention Tech Stack Deep DiveWe’ll walk through best practices for Klaviyo flows and SMS sequences—plus how to leverage AI-powered tools like Ripple.ai for hyper-personalized campaigns that resonate at scale.Guest info:Linkedin: linkedin.com/in/raveenacheemaEnjoyed this deep dive? Smash that LIKE button, drop your biggest retention challenge in the COMMENTS, and SUBSCRIBE for weekly, battle-tested playbooks to scale your ecommerce brand with real, actionable systems.

Send us a textIn this deep-dive conversation, Jordan West welcomes Curtis Matsko, founder and CEO of Portland Leather Goods, to unpack exactly what it takes to build—and lead—a billion-dollar brand in 2025. From humble beginnings in a single-stall garage to scaling a global operation with hundreds of thousands of square feet of manufacturing, Curtis shares the raw decisions, leadership principles, and mindset shifts that have fueled exponential growth.Timestamps:00:07 – Intro: “How do you build a billion-dollar brand in 2025?”01:44 – The march from $1 M to $100 M, and why most entrepreneurs stumble before this line in the sand.03:30 – Curtis’s top five hair-trigger decisions—what happened when playing it safe would have killed the business.10:30 – The moment Jordan realized he needed to “level up” personally and professionally.17:11 – Why today’s market turmoil is a gift in disguise for anti-fragile leaders.19:23 – Firing as an act of service: how letting people go can be the best thing you do for them—and your company.25:44 – Crafting authentic LinkedIn posts: a peek inside Curtis’s morning ritual.41:04 – Curtis’s path to sobriety and why it shaped every business choice he’s made since.What You’ll LearnThe Exponential Playbook How Curtis and his team consistently doubled revenue year-over-year—from $1 M to $2 M, then to $4 M, $8 M, and beyond—and why hitting that first $100 M profitable milestone is the real launchpad for a true empire.Thinking Two Stages Ahead Why surrounding yourself with leaders two levels above you is non-negotiable, and how “the law of the lid” caps your team’s potential to your own.Decision-Making Under Pressure Five pivotal “50/50” calls Curtis made that could have broken the company—yet, with the right game-plan, became its greatest catalysts.Anti-Fragility & Opportunity in Adversity Turning a brutal $3 M liability hit and industry-wide headwinds into your greatest competitive advantage.Building & Pruning A-Player Teams The ruthless kindness of firing someone “for their own good,” and why investing years to find the right leaders pays exponential dividends.Sobriety as a Leadership Superpower How mastering addiction taught Curtis the art of clear, decisive action—and why life’s toughest battles prepare you for business’s biggest wins.Personal Branding for Scale Real-world LinkedIn tactics that don’t just generate followers, but open doors to boardrooms, partnerships, and talent pipelines you never dreamed possible.Guest info:Linkedin: linkedin.com/in/curtis-matskoTwitter: twitter.com/CurtisMatsko Website: https://www.portlandleathergoods.com/If you’re ready to break through your own ceiling—whether you’re at $1M, $100M, or beyond—this episode will give you the blueprint to think bigger, move faster, and lead harder than ever before.

Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutStruggling with Meta CPMs rising 30 % while TikTok creators cash in?Welcome to the playbook you’ve been waiting for. In this hands-on workshop, Social Commerce Club founder Jordan West shows you how to turn TikTok Shop user-generated content into high-performing creator-handle ads across Meta, YouTube Shorts, and beyond—without paying $450 for a single UGC clip.Timestamps:00:00 – 02:40 Why “Whitelisting on Steroids” Beats Brand Ads02:41 – 07:00 Live Case Study: $3.5 K Spend → $55 K Revenue07:01 – 13:20 Tool Stack Deep Dive (Refundle demo)13:21 – 21:45 Building the Cross-Channel Content Engine21:46 – 29:30 30-Day Rollout Plan & Budget Allocation29:31 – 33:00 Advanced Tactics: CPM-Arbitrage + Pay-Per-Impression DealsWhat You’ll Learn:Why creator-handle ads win: the hard numbers behind 60 % higher CTR and 50 % lower CPA compared with brand-run creative.One-click whitelisting workflow: how Refundle surfaces high-GMV TikTok posts and auto-requests creator permissions—no spreadsheets, no DMs.Cross-channel deployment: copy-paste winning TikTok hooks into Meta Advantage+ and YouTube Shorts to exploit cheap, fresh impressions.30-day game plan: audit your top creators, launch three test ad sets, and scale spend while the algorithm does the heavy lifting.Scaling secrets: CPM-arbitrage, creator rev-share vs. flat CPM payouts, and bundle offers that bump AOV by 20 % or more.Who Should WatchDTC brands doing $50 K–$5 M per month that need a scalable edge beyond Meta ads.Growth agencies searching for a repeatable, measurable lever clients will gladly pay for.SaaS founders & info-product creators looking to borrow creator trust and shorten sales cycles.

Send us a textWhat happens when you sell your thriving Amazon brand to a $3B aggregator... and then watch them destroy everything you built?That’s exactly what happened to Ben Leonard, the founder of Beast Gear—a strength and conditioning brand that became Thrasio’s first European acquisition. But here’s the twist: Ben got the brand back. And now, he’s sharing the *entire resurrection journey in public.In this no-BS episode of **eCommerce OS Fast Track**, we break down:The inside story of selling to Thrasio and what really went downThe operational chaos that led to the brand's collapseWhy most Amazon aggregators failed (and what founders can learn)How Ben is rebuilding the brand with radical transparencyTactical moves for DTC revival, email capture, content, and CXWhat *NOT* to do when scaling through acquisitionWhether you’re building a $1M brand or eyeing an 8-figure exit, this is essential viewing. Ben’s story is a cautionary tale, a comeback playbook, and a masterclass in eCommerce brand-building rolled into one.Hit the bell to follow the full turnaround in real time.

Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutMost ecommerce brands are stuck on the same treadmill — chasing paid traffic, tweaking ads, and watching customer acquisition costs rise every quarter.But what if the highest-leverage growth channel you’re ignoring… is already sitting in your inbox?In this episode of Secrets to Scaling Your Ecommerce Brand, host Jordan West is joined by Marc Rodill, passive revenue strategist and creator of the Reverse JV Method — a counterintuitive growth system designed to help brands tap into free, warm traffic without burning cash on paid ads or giveaways.Marc breaks down how top-performing ecommerce brands are using joint ventures to grow faster, strengthen customer loyalty, and boost profits — all without increasing fulfillment or ad spend.Here’s What You’ll Learn:Why 95% of brand partnerships flop — and how to fix them fastThe “Frictionless JV” model that works even if you have a tiny listHow to create revenue streams with zero fulfillment costsThe psychology of building trust with bigger brands (without begging for collabs)Real-world examples of JV deals you can steal and use this weekWhy media and audience ownership are the new ecommerce superpowers in 2024Follow Marc Rodill on: Site: https://10minuteecomsuccess.com/LinkedIn: linkedin.com/in/marcrodillWhether you’re doing $50k/month or leading a multi-7-figure team, this episode will change how you think about growth.No ad spend. No CAC. Just smart strategy — and untapped partnerships hiding in plain sight.