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Grounded in GRIT, our mission is to be ambassadors for professional women in the medical device sales industry, helping them tap into their potential, magnify their mindset & escalate their careers by providing real world every day scenarios, struggles and solutions.
115 Episodes
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Send us a text Ever catch yourself saying, “Just this once”? Lisa and Cindy call it what it is, the silent killer of sales careers. Exceptions don’t just bend the rules; they break your momentum. In this episode, they share a raw, real talk about why consistency is non-negotiable in medical device sales and how “deciding once” can separate high performers from everyone else. With practical strategies and relatable examples, The Girls of Grit™ help you stop negotiating with yourself, raise you...
Send us a text Ever felt stuck in a role that doesn’t quite fit, but you know now isn’t the right time to leave? Lisa and Cindy get real about navigating those “in-between” seasons when timing and opportunity don’t align. They share candid stories of building resilience, honing skills, and even chasing personal goals like training for an Ironman while staying grounded in the job you have now. This episode is a reminder that patience isn't a weakness, it’s strategy. Standing still today can se...
Send us a text Ever been tempted to drop a big client name or repeat something you only half-heard from leadership? One slip like that can cost you trust in 30 seconds flat. In this episode, Lisa and Cindy break down a real-life sales story that proves why credibility always beats charisma. They reveal the ripple effects of stretching the truth and how quickly word spreads when you misstep. Most importantly, they share their secret: verify before you amplify. Tune in for practical strategies ...
Send us a text Ever struggled to tell a client or boss you’re moving on? You’re not alone. In this episode, Lisa and Cindy dive into the real challenges of delivering hard news without guilt, fear, or burned bridges. They share five actionable steps for leaving a role with confidence, from preparing your message to giving space for honest responses. Transparency, humanity, and integrity take center stage as they guide women in sales to exit gracefully. Whether it’s your first job or your tent...
Send us a text Have you ever been tempted to leave a job you love for a bigger title and paycheck—but something's holding you back? In this listener-inspired episode, Lisa and Cindy dive deep into the age-old question: should I stay or should I go? From salary bumps and territory equity to timing, burnout, and future potential, they break down the practical, emotional, and professional elements that weigh into one of the most important decisions in any medical device sales career. Whether you...
Send us a text Ever had a morning where everything goes wrong before you’ve even left the house but you still have to go sell? Lisa and Cindy get real about those off days and share five actionable ways to show up and perform when your energy, mindset, or motivation is totally off. In this episode, they break down the secret sauce: momentum. You’ll learn how tiny actions, structured routines, and a shift in energy can help you sell through the chaos. From skipping through the parking lot (yes...
Send us a text Ever walked into the OR with a knot in your stomach and brought that tension with you? Lisa and Cindy dive deep into the hidden cost of dragging personal baggage into high-stakes medical cases. They share raw stories of what happens when resentment or frustration leaks into the room and how it impacts trust, results, and your business reputation. Learn how a simple pre-OR reset and a “door frame filter” can transform your composure, support your team, and make you the rep surge...
Send us a text Do you really believe in what you’re selling? In this episode, Lisa and Cindy reveal why belief and honest energy are the secret sauce to a powerful sales pitch that actually converts. Lisa shares a hilarious podcast story that proves what happens when your voice drones instead of convinces and how a simple shift in tone changes everything. Cindy challenges you to test your conviction in real time and get brutally honest feedback. You’ll walk away ready to master your product i...
Send us a text When things go sideways in the field, do you freeze, complain or solve? In this episode, Lisa and Cindy tackle the shortcut mindset that keeps reps stuck and show you how to shift from asking to acting. They share real stories like the lifeline text stream that saved a case in the nick of time and break down how top performers build trust by becoming the solution, not the problem. You’ll walk away ready to pause, think critically, and tackle any problem with confidence, c...
Send us a text Why aren’t you closing more deals? It’s probably not your pitch, your product, or even the price. Lisa and Cindy break down the real reason you're plateauing, and it's a skill most reps never fully master: consultative selling. This isn’t a soft skill. It’s a strategic advantage. The difference between top reps making seven figures and average ones stuck in the cycle? They don’t pitch—they partner. Learn how to listen deeper, ask smarter questions, and show up in a way that bui...
Send us a text What happens when a competitor won’t even look at you in the hallway? Avery Lanman knows the feeling—and shares how choosing professionalism over pride changed everything. In this candid episode, Lisa and Cindy dig deep with Avery on rep dynamics, OR pressure, and how to be taken seriously when you’re still learning the ropes. Avery’s advice? Trust wins. Always. From building his own rep curriculum to knowing when to step aside for the sake of the patient, this episode is...
Send us a text Ever feel like you’re constantly hustling but not really moving forward? Lisa and Cindy call out the illusion of hustle that so many high performers fall into: busy doesn’t always mean productive. In this episode, they reveal the power of controlled urgency over chaotic motion and share how to hustle with intention instead of burnout. Discover practical strategies to prioritize, plan, and push with purpose, just like a jockey guiding a racehorse to victory. If you’re ready to s...
Send us a text What if the person you're selling to has no real power to say yes? In this high-impact episode, Lisa and Cindy dive deep with Jeffrey DelVerne to uncover the truth behind how healthcare systems really make purchasing decisions and why many reps are pitching the wrong people. This episode is a crash course in selling smarter, not harder. Whether you’re trying to break into hospital systems, navigate insurance challenges, or understand the healthcare ecosystem, this is the bluepr...
Send us a text Have you ever looked at your pipeline, felt your stomach drop, and thought—how am I going to hit my number this quarter? If so, this episode is for you. Lisa and Cindy break down what panic selling looks like, how it shows up in your energy, and why it’s one of the most dangerous traps in medical device sales. You’ll learn how to recognize the warning signs, reset your mindset, and build a momentum strategy rooted in confidence—not chaos. This is more than just a pep talk; it’s...
Send us a text Ever get that pit-in-your-stomach feeling just hearing the words “cold call”? You’re not alone—and you’re definitely not doomed to stay stuck there. In this high-energy episode of Secrets in Medical Device Sales, Lisa and Cindy break down the art and science of cold calling into three powerful phases: planning, action, and reflection. Whether you're brand new or a seasoned rep needing a boost, you’ll get mindset shifts, tactical advice, and hilarious stories that prove cold cal...
Send us a text What if your greatest challenge became your greatest calling? In this unforgettable 100th episode of Secrets in Medical Device Sales™, Cindy and Lisa sit down with two powerhouse women who turned fear into purpose—Tina Valbh and Jessica Krauser. These warriors didn’t just survive a life-altering diagnosis; they chose to rise, speak out, and change lives. From breast cancer to early-onset Parkinson’s, their stories are proof that grit, resilience, and purpose can ignite movement...
Send us a text Ever felt like you’re giving everything to your career and wondering if it’s giving enough back? In this candid and uplifting episode, Lisa and Cindy sit down with powerhouse sales leader and founder Kirsten Haight to talk about what it really looks like behind the scenes in medical device sales. From overwhelming schedules and missed milestones to reclaiming your power and building a team that lifts you up—this conversation hits deep. Whether you're grinding through long shi...
Send us a text You finally landed the whale… now what? After months—maybe years—of chasing down the biggest account of your career, this episode is your blueprint for keeping it. Lisa and Cindy break down the exact playbook they’ve used to turn high-stakes KOLs and massive hospital systems into career-long allies. Discover the secret to retention, the six steps every rep should master, and how to transform your whale into your best advocate. If you’ve ever wanted to turn one big win into lon...
Send us a text Ever wonder how some reps manage to land massive hospital systems or superstar surgeons while others struggle for small wins? In this episode, Lisa and Cindy break down the art and strategy behind “landing a whale”—those game-changing customers who can transform your entire territory and career. They share real stories, key mindset shifts, and practical steps to help you win big in medical device sales. Whether you’re chasing an IDN, a KOL, or a high-volume surgical practice, t...
Send us a text What’s the cost of one bad decision at a professional meeting? In this episode of Secrets in Medical Device Sales™, Lisa and Cindy get real about what it takes to show up like a true high performer in male-dominated spaces. From avoiding after-hours pitfalls to mastering your presence at conferences, the Girls of Grit™ serve up hard truths, smart strategies, and high-impact advice. Whether you're a rising rep or seasoned pro, these stories and action steps will have you rethink...
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