Self Storage Income

What happens when interest rates spike, self storage demand dips, and REITs start a race to the bottom with rent prices? You’ve got the current state of the self storage industry, with shifting market dynamics that have made things difficult for smaller investors over the last few years. The question now is, where do we go from here?   Interest rates have had a ripple effect throughout the self storage industry, leaving smaller investors wondering how they can build wealth with self storage investing while REITs and private equity have a stranglehold on many major markets. AJ, Travis Morrow, and Lance Watkins break it all down in a session from this year’s SSI Live Event. There’s reason for optimism heading into 2026 and beyond, but investors will need to adapt to major changes if they want to coexist with the bigger players.   Savvy market analysis is more crucial now than ever, and adopting technology is no longer optional—even if you’re investing in rural areas. Fortunately, everyday investors now have access to data that wasn’t available to them just a few years ago. Whether you’re developing or buying self storage facilities, these insights will help shape your strategy going forward and give you an edge in your market! What you’ll learn in today’s show: How to compete with institutional investors (REITs) charging rock-bottom rates Why investors must analyze self storage deals more conservatively in 2026 How technology is transforming self storage (and how you could get left behind) The massive opportunities small investors have in secondary and tertiary markets Strategies that will help you determine whether to invest in a new market How rising interest rates created a “ripple effect” throughout the self storage industry — Tract IQ: https://tractiq.com/ 🌳 Work with someone experienced in self storage loans at Live Oak Bank! We seriously love them. https://www.liveoakbank.com/business-loans/self-storage/

Today’s guests bought six self storage facilities in just four years, all while working full-time jobs, and during a time of rising interest rates. They had zero experience, no self storage background, and have only used their own money. How did they grow so quickly, and what’s the secret to scaling your self storage business? These are the bootstrapped self storage investors to hear from.   In 2020, self storage investments weren’t on Nick and Steven May’s radar. But after hearing an episode of this podcast, they decided it might be their next great opportunity. Luckily, a small vacation market two hours south of them had old, poorly-reviewed facilities around. So they did what everyone with little experience and a desire to invest should do: started calling owners without expectations. One owner was willing to sell, and the ball started rolling.   Fast forward four years from their first purchase, and Nick and Steven have six facilities, all in the same market. They’ve gotten better at negotiating, underwriting self storage, and running their business. How did two guys scale to 150,000+ square feet in self storage space without any prior experience? Today, they’re sharing exactly how they did it.    What you’ll learn in today’s show:   How to build your self storage business even while working full-time, even with no experience  Why waiting out stubborn sellers is worth it (and why you always submit an offer) The basic tweaks you can make to turn an underperforming facility into an over-performing one  Investing in self storage with high interest rates (why it still works in 2025) The secret to scaling your storage portfolio while working a full-time job  Where to find more   📷 Steven’s Instagram: https://www.instagram.com/stevenmay_realestate/   🚣 Lake of the Ozarks Self Storage: https://lakeoftheozarksselfstorage.com/ 🌳 Work with someone experienced in self storage loans at Live Oak Bank! We seriously love them. https://www.liveoakbank.com/business-loans/self-storage/   📑 Our Self-Storage Feasibility Studies will help you speed up the process in understanding markets, potential risks, and analyzing the facility itself.  https://cedar.cc/feasibility-studies/  📚 Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast  📰 Sign Up for My Newsletter Here:  https://ajosborne.com/newsletter   

How do you know your first or next self storage investment is worth the money?    This is how you do self storage analysis in six steps, even if you’ve never invested in storage before. With the most basic of numbers, you can analyze a self storage facility to see if it’s a worthwhile deal. And you don’t need any experience in commercial real estate or self storage underwriting models to do these calculations—you just need some time.   We’ll take you all the way from defining your “buy box” (know what you want to buy) to estimating expenses and revenue, running the numbers, and the extra “margin” we add in every single self storage deal to ensure it’ll be profitable.   Plus, what a good self storage investment looks like and how to secretly get your competitors’ rent prices so you’ll know just how much your facility can bring in.   Your first or next self storage deal is close—let’s make sure it’s a home run!   What you’ll learn in today’s show: How to analyze a self storage facility from scratch, even if you have no prior experience The secret way to know your competitors’ pricing and how occupied they are  Why you must design your “buy box” before you analyze a single storage deal When to go from quick to full underwriting vs. pass on a so-so deal  The two biggest self storage expenses that you cannot ignore (or you’ll get burned!)    🌳 Live Oak Bank: https://www.liveoak.bank/      📉 TractIQ: https://tractiq.com/     📑 Our Self-Storage Feasibility Studies will help you speed up the process in understanding markets, potential risks, and analyzing the facility itself. https://cedar.cc/feasibility-studies/   📖 Get AJ's book that teaches you everything he knows about self-storage https://a.co/d/aRSKcSq 📉 Take advantage of today’s market conditions and invest with us: https://cedar.cc/invest 

This is the biggest thing to happen to the self storage industry in years.    Last week, the Fed made their much-anticipated decision to cut rates. In the weeks leading up to the decision, interest rates fell sharply, reigniting the homebuying process for hundreds of thousands of Americans sitting on the sidelines. Rate cuts and mortgage rate declines will have momentous effects on the self storage market, and, I believe, will usher in a new cycle for self storage investing and wealth creation.   We, up until recently, have been going through a self storage recession. What most self storage investors don’t know is that some 40% of our customers come from moving alone. Raise interest rates, stop home purchases, and you cut off the lifeblood of the storage business. But now, that’s changing—and it’s changing in a major way.   In this episode, I’m going to explain why the Fed made their decision now (and whether they were too late), what lower interest rates mean for the self storage industry as a whole and your facility’s occupancy, and what I’m doing to prepare for this next cycle.   This is going to be HUGE.   What you’ll learn in today’s show: Interest rate update and the Fed’s recent decision to (finally) cut rates  What happens to self storage when rates fall (even by a small margin) How lower interest rates could bring back rent increases for storage facilities  My investing plan if rates continue to trend downward  Why the Fed changed their tone and what their new verbiage means  — Sign Up for the Self Storage Income Newsletter! - https://www.selfstorageincome.com/  📑 Our Self-Storage Feasibility Studies will help you speed up the process in understanding markets, potential risks, and analyzing the facility itself.  https://cedar.cc/feasibility-studies/ 

This one small-town storage facility has made today’s guest over $500,000. And if you’re interested in buying your first storage facility, there’s no better inspiration than this. With one self storage investment, Braedon Haertling has added another 9-5-sized income stream and increased value by close to $1,000,000, all while working a full-time job. He had no experience, but a lot of drive, and didn’t do anything you can’t.   Braedon tried the rental property route, but scaling to 100+ doors didn’t seem like the best bet. Why buy 100 rentals when investing in storage units can get you to 100 doors with just one purchase? Thankfully, Braedon knew of someone who may be too busy to run their storage facility anymore. He gave them a call, scored a $0-down self storage facility, and the rest is history.    Got a 9-5? You can invest in self storage. Got kids and a family to take care of? You can invest in self storage. Think you need to know everything before getting your first facility? You couldn’t be more wrong. Thanks to simply taking action, Braedon now has a six-figure-producing self storage investment, $500,000+ in equity, and is hungry for his next deal!   What you’ll learn in today’s show: How to use the “seller carry” strategy to buy a self storage facility for $0 down Creating massive value ($1,000,000!) with simple improvements to your storage facility  Is your town too small for self storage? How Braedon gets 90%+ occupancy in a 3,200-person town  One big mistake Braedon made, but later turned it into a substantial payday  Why you should NOT quit your job to invest in self storage (unless…) — Grab AJ’s Book, _Growing Wealth in Self-Storage 2.0_: https://www.selfstorageincome.com/book  Braedon’s Instagram: https://www.instagram.com/thestoragemat/ Braedon’s TikTok: https://www.tiktok.com/@thestoragemat 🌳 Work with someone experienced in self storage loans at Live Oak Bank! https://www.liveoakbank.com/business-loans/self-storage/ 📑 Our Self-Storage Feasibility Studies will help you speed up the process in understanding markets, potential risks, and analyzing the facility itself. https://cedar.cc/feasibility-studies/ 

Buying a storage facility? Make sure you spot any of these 12 self storage investing red flags. If you’re able to avoid them successfully, you could be buying a killer next investment, with high occupancy, high rates, and steady cash flow. After investing in dozens of self storage facilities, with millions of rentable square feet, we’ve nailed down the 12 deadly self storage red flags that can prevent a facility from taking off.  There are two types of red flags: the ones you can fix, and the ones you can’t. The fixable ones might mean you have a serious opportunity within your market, and you can flip that red flag to a green one. The unfixable red flags…that’s another story. Don’t worry, we’re going to spell out each so you know which red flags to run from, and which could make you money.  We’re talking about red flags like: declining populations, too much supply, high vacancy, weak local economics, poor visibility (online and on the street!), and more. Do you think you know which you can fix? Think again, we’re giving you the exact list of self storage red flags.  What you’ll learn in today’s show: The 12 self storage investing red flags every investor should be aware of  Is a declining population always a bad thing for storage? How to stop your competitors from building near you and boosting supply The “secret” way to find out how occupied other facilities are in the area  How much should your self storage customers make? We’ll share the perfect income range  Which red flags can be flipped to green flags so you can profit! — Register Now for SSI Live - https://www.selfstorageincome.com/live-event  Get 1-on-1 Coaching from Conner! - https://www.selfstorageincome.com/coaching   Work with someone experienced in self storage loans at Live Oak Bank! https://www.liveoakbank.com/business-loans/self-storage/ Do you have a great story to share on the SSI or AJ Osborne podcasts? You can now apply here! https://form.asana.com/?k=TGU88eU0bFTFW1iHcckuTA&d=1203571084143207 Get AJ's book that teaches you everything he knows about self-storage https://a.co/d/aRSKcSq Take advantage of today’s market conditions and invest with us: https://cedar.cc/invest 

The final wave of wealth creation in self storage is here. After this, smaller investors will have a very tough time breaking into the industry.   I already missed out on the first wave, but successfully rode the second. Now, the self storage swell is starting again, but this time, small, medium, and large self storage investors will all benefit. Are you ready to ride? I’ve been investing in self storage for two decades. I bought during the crash when everyone said I was crazy, called the self storage bubble before it ballooned, and am now warning you about the new “wave” of wealth coming for self storage. Many mom-and-pop storage facilities have already been bought up during the second wave, taking us from 90% small investors in the market to only 50%. That number is shrinking every day, and your first or next self storage investment is being bought up.   How do you get in the game so you can profit heavily from what’s to come? I’m giving you the complete game plan, outlining the first two “waves,” how to take advantage of the third one coming, and even sharing a free resource you can use to get in the know before 99% of other investors. Self storage investors could be wealthier than ever before, but if you don’t own, you won’t catch the wave.   What you’ll learn in today’s show: The final wave of self storage wealth that’s coming very soon  The old vs. new self storage model and how to create wealth with a small or struggling facility  How to run your storage facility like a business (and make it worth much more) Why “consolidation” is coming, and only owners will profit from the change  The new technology that is about to change self storage investing forever   — We’ll be hosting a live webinar in September diving into how AI is changing the self-storage industry. Make sure you don’t miss it—sign up for our newsletter today and you’ll be the first to get the official date and registration link! https://ajosborne.com/newsletter  Register for the Self Storage Income Live Event: https://www.selfstorageincome.com/live-event Grab AJ’s Book https://www.selfstorageincome.com/book  NowMetrics https://nowmetrics.co/ 

With so many investment options—single-family homes, duplexes, the stock market—it’s easy to overlook self storage. But the truth is that a self storage facility is one of the best first investments, and you’re about to find out why. Whether you’re just starting your investing journey or looking to diversify your portfolio, storage could be a supercharger for your wealth.    In this episode, AJ and Conner break down why you don’t need to “work your way up” to self storage investing. What if we told you that these facilities offer better cash flow, more tenant diversification, and even lower barriers to entry in many cases—all for the same cost as a regular rental property? Even better: tenants aren’t calling you about backed-up toilets in the middle of the night!   Self storage is one of the lowest-defaulting assets in the US, meaning it’s much more profitable and less risky than you probably think. We get into the advantages these facilities have over residential real estate, as well as how direct investments compare to public markets (like stocks). We’ll also discuss the massive value-add opportunities that institutional investors are leaving to you, the small investor!   What you’ll learn in today’s show: Why a self storage facility is one of the best first investments in 2025 How to buy a self storage facility for even less money than a single-family home Why self storage gives you higher returns with less risk than many other investments The small, value-add facilities institutional investors overlook (and leave to you!) The most common fears and myths about self storage investing (debunked!) — Register Now for SSI Live https://www.selfstorageincome.com/live-event  🌳 Work with someone experienced in self storage loans at Live Oak Bank! https://www.liveoakbank.com/business-loans/self-storage/

Today we’re giving a complete financial walkthrough of our newest self storage investment. From purchase price to rental income, return numbers, and how we’re funding it, this is a complete breakdown of a facility that could very well be bringing in $1,000,000/year in the near future. This was not only a deal but a steal, and proves that there are profitable facilities in the market just waiting to be bought up.   But this storage investment is a little special. We’re not just acquiring a facility, upgrading it, and waiting for the rents to roll in. We’re expanding on this self storage investment, adding over 200 units to an already profitable investment. The best part? We’re planning to massively increase not only the cash flow, but the tax benefits by doing so, allowing us to cash-out a substantial tax-free sum in the next few years.   This facility is in what we call a “Goldilocks Zone.” There are hundreds of markets around the country that are stuck in these sweet spots that YOU can be buying in right now. Want to see how we conservatively underwrite self storage deals so they’re primed to overperform? We’re sharing all the numbers (and our methods) in this episode!   What you’ll learn in today’s show:   Our plan to increase this facility’s revenue by hundreds of thousands The “Goldilocks” markets that every self storage investor should be looking into How we underwrite and analyze self storage investments (conservatively) The massive tax incentive for investors to build new units and expand their properties  The solid returns we’ll make WITHOUT factoring in market appreciation Register for the Self Storage Income Live Event: https://www.selfstorageincome.com/live-event Get our FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/youtube Self Storage Demand 101: Know WHAT to Buy (Full Guide): https://youtu.be/5GYZbRXkODk?si=ihzn_Qnn26r_C4yj 🌳 Work with someone experienced in self storage loans at Live Oak Bank! https://www.liveoakbank.com/business-loans/self-storage/ 📖 Get AJ's book that teaches you everything he knows about self-storage https://a.co/d/aRSKcSq 📉 Take advantage of today’s market conditions and invest with us: https://cedar.cc/invest 

Self storage demand—quite frankly, the most important factor when buying a self storage facility. Get it wrong, and you could lose tens or even hundreds of thousands when you sell. Get it right, and you’ve got cash flow, huge value-add potential, and the formula for a winning facility. This is the make-or-break of self storage, and even the newest investors can get rich with strong enough demand, while experienced investors can go broke getting it wrong.   So, you’re about to buy your first or next self storage facility—how do you measure demand before you buy? How do you tell what nearby facilities are charging and how full they are, and whether they’re even your competition? Today, we’re giving you a complete guide to self storage demand.   We’ll teach you how to measure your local demand and even predict future demand so you don’t buy in a declining market. Plus, who is the “ideal customer” for your storage facility? Other units in the area may not serve them, allowing you to fill a gap in the market. This is crucial for self storage investing, and we’ve already made the mistakes, so you don’t have to.    What you’ll learn in today’s show:   How to estimate current demand (and future demand) in your self storage market Why occupancy doesn’t matter and how you can still get high revenue with vacancy  Why square footage per capita measurements are often wrong (and can throw you off track) The customers who need self storage the most and don’t have enough space Pinpointing your “ideal customer” so you can target them better than your competitors  Buying in a declining or small market? Get this right before you buy  — Check out this previous episode: SSI 259. Turning Apartment Storage Lockers into Full-Blown “Micro” Storage Facilities https://www.selfstorageincome.com/podcasts/self-storage-income-2/episodes/2148839451  Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast  Work with someone experienced in self storage loans at Live Oak Bank! https://www.liveoakbank.com/business-loans/self-storage/  Take advantage of today’s market conditions and invest with us: https://cedar.cc/invest  Sign Up for My Newsletter Here: https://ajosborne.com/newsletter    

Investing in small self storage facilities is how almost everyone gets started. It’s where we began investing and probably where you did (or will), too. But sometimes small is a little too small. With too few doors, your expenses can quickly outweigh your revenue. Too big and you need to hire a manager. What’s the “sweet spot” in square footage that makes a great beginner self storage investment that’s easy to automate? We’re sharing it today.   Did you know that, even after investing hundreds of millions in self-storage, we still buy small facilities? It’s true. But, because we own so many, we know the pitfalls of running one, and how to automate it so you can work less—without hiring a full-time manager. How much do these facilities usually cost? What’s their profit and expense ratios? And what tech do we use to let customers rent without a single interaction from us?   If you’re about to buy, or currently own, a small self storage facility, this is your guide to running it right. Plus, if you’re a new investor, we have some cash flow tips that could save you when onboarding a new facility and all those expenses hit you at once—while you’re also chasing down rent payments. This could save your sanity next time you buy a small facility!   What you’ll learn in today’s show: The square footage “sweet spot” that is big enough to profit but small enough to automate  Why you should always (ALWAYS) look into a line of credit before closing on a facility  The different types of hidden costs you’ll incur once you buy a self storage facility  How small is too small (it’s NOT worth the investment) The actual expense ratio of a small self storage facility (it’s not what you think)     Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast  🌳 Work with someone experienced in self storage loans at Live Oak Bank! https://www.liveoakbank.com/business-loans/self-storage/  🎙️ Do you have a great story to share on the SSI or AJ Osborne podcasts? You can now apply here! https://form.asana.com/?k=TGU88eU0bFTFW1iHcckuTA&d=1203571084143207 📉 Take advantage of today’s market conditions and invest with us: https://cedar.cc/invest   

The self storage industry is changing once again. A new cycle has already emerged, and we’re back to a familiar era of lower occupancy—but with it come better deals to be found. The market is drastically different from when we first started in the 2000s. Still, whether you’re a brand-new self storage investor or a massive private equity firm, the fundamentals remain the same.  AJ and Conner are walking through the evolution of our self storage business. From a couple of partners and a few small facilities to hundreds of employees and huge self storage projects. We scaled from nothing to over $300M in self storage, but the processes we used can be applied and repeated even by the smallest operator!  We’ll reveal the business “ecosystem” that makes up our self storage holdings, how self storage is changing, what’s coming down the pipeline, and answer YOUR questions on the show with topics like how to lease-up fast, uncover competitor occupancy rates, and get financing. For more on finding, buying, and running storage facilities, check out AJ’s new book Growing Wealth in Self-Storage 2.0.  What you’ll learn in today’s show: The new stage of the self storage cycle we’re entering Buying opportunities as many ill-prepared self storage investors leave the market  The “ecosystem” of a successful self storage business (what we’re doing) How to raise occupancy at your self storage facility, even if it’s brand new Why we always “secret shop” at other self storage facilities before we build/buy  🌳 Work with someone experienced in self storage loans at Live Oak Bank! https://www.liveoakbank.com/business-loans/self-storage/  🎙️ Do you have a great story to share on the SSI or AJ Osborne podcasts? You can now apply here! https://form.asana.com/?k=TGU88eU0bFTFW1iHcckuTA&d=1203571084143207 📉 Take advantage of today’s market conditions and invest with us: https://cedar.cc/invest   

What goes into a self storage development deal? You’re about to find out! Today, we’re breaking down the first self storage facility we ever built—everything from the property’s financials and the construction timeline to how we ultimately turned a $4.3-million project into a $13-million self storage business that generates over $350,000 in annual cash flow!   In this episode, AJ and George will show you how to take an initial concept and turn it into a fully stabilized self storage facility, step by step. The truth is that many developers approach self storage from the wrong angle, so we’ll show you what to focus on before getting started—like narrowing down your target customer and building with them in mind to the dangers of cutting corners on quality and focusing more on upfront costs than revenue potential.   But that’s not all. We’ll also share some of the things we wish we knew before building our first facility and the biggest lessons learned that saved us thousands on future projects. Whether you’re curious about the development side of the self storage industry or seriously considering your own development project, you don’t want to miss this one! What you’ll learn in today’s show: The step-by-step process of developing a self storage facility from scratch How we turned a $4.3M facility into a $13M+ business A complete breakdown of the self storage development timeline How to build a self storage facility that attracts premium customers Creating a competitive edge without low rent prices or cheap construction Why investing more money upfront leads to higher rents and less risk   Helpful Articles:  https://www.selfstorageincome.com/blog/10-crucial-tips-when-running-a-self-storage-business  https://www.selfstorageincome.com/blog/the-keys-to-stabilizing-a-self-storage-facility-don-t-miss-these  https://www.selfstorageincome.com/blog/the-self-storage-industry-a-brief-overview  🌳 Work with someone experienced in self storage loans at Live Oak Bank! We seriously love them. https://www.liveoakbank.com/business-loans/self-storage/

Want to increase revenue at your self storage facility? Want tenants who will stay the longest and pay the highest rents? Today’s guest owns over 20 self storage facilities and has managed more than 100. He’s so good at what he does that we’ve even brought him on to help with our bigger facilities. In this episode, he shares his playbook for attracting the best self storage customers—and raising rents on tenants least likely to leave.  Kenny Pratt has over two decades of experience in commercial real estate. He was the Director of Operations at LifeStorage, responsible for maximizing income growth. He knows the secrets of the REITs and proved it by starting from scratch with Crescendo Properties and Crescendo Self Storage Management. Now, he owns 25 self storage facilities and runs all of them successfully, even with REITs nearby. What’s the optimal self storage customer? How do you get tenants to stay for longer? What are the “pain points” you can solve immediately to increase occupancy and revenue? And why should you never let your facility manager be the one making the sales? Kenny shares two decades of self storage secrets to put you on the financial freedom fast track with your portfolio!    What you’ll learn in today’s show:   Secrets that BIG facilities use to know who to raise rates on  The “rate lock” strategy that keeps customers renting for longer  The optimal self storage customer that will pay more and stay for years  A common “pain point” you can solve to get even more rentals at your facility  Creative financing is back! How Kenny is picking up self storage facilities in today’s market  Why you should NOT have your facility manager be in charge of sales  — Crescendo Self Storage Management - https://propertymanagement.storage/  Kenny’s LinkedIn- https://www.linkedin.com/in/kennypratt/  Reset: How to Change What's Not Working - https://www.amazon.com/Reset-How-Change-Whats-Working/dp/1668062097  Want to increase revenue at your self storage facility? - https://www.selfstorageincome.com/blog/how-to-increase-revenue-in-self-storage-investing 

Want to know how to value a self storage facility? Stick around and we’ll show you! In this episode, seasoned appraiser Tim Garey breaks down the entire valuation process—and shows you how to get the right valuation. With more than twenty years of experience, Tim oversees a team of thirty appraisers nationwide at Cushman & Wakefield’s Self Storage Advisory Group. He has appraised all types of properties, from shopping centers and golf courses to industrial buildings and, of course, self storage facilities. In this episode, Tim will share how and why he got into the self storage industry before walking you through the entire appraisal process, step-by-step. Whether you’re a buyer or seller, Tim offers all kinds of helpful tips for working with appraisers—like the types of information you need to provide to ensure that the process goes as smoothly as possible and why it’s in your best interest to build a relationship with your appraiser. But that’s not all. He’ll also share why ordering your own appraisal could hurt your deal, and why self storage has seen a recent influx of private money! What you’ll learn in today’s show: How the self storage appraisal process works (step-by-step!) Why a property’s sale price and market value don’t always align What you must do to get the right valuation for your self storage facility Why more private money is moving into the self storage industry What you need to know before ordering your own appraisal Why it’s always in your best interest to cooperate with appraisers — Cushman & Wakefield Email Tim: tim.garey@cushwake.com Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/  🎙️ Do you have a great story to share on the SSI or AJ Osborne podcasts? You can now apply here! https://form.asana.com/?k=TGU88eU0bFTFW1iHcckuTA&d=1203571084143207  📖 Get AJ's new book that teaches you everything he knows about self-storage https://a.co/d/aRSKcSq  📉 Take advantage of today’s market conditions and invest with us: https://cedar.cc/invest