Selling Disruption Show

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Protecting Your Disruptive Intellectual Property with Angela Langlotz

2019-02-0431:55

Your intellectual property is meant to be protected. If you don’t protect a valuable brand, it could be stolen away from you. Trademark attorney Angela Langlotz has been focusing on business, intellectual property, and trademarks with TrademarkDoctor.net. Angela throws some light on protecting our intellectual property and points out the biggest mistakes that companies and executives make when it comes to intellectual property. Discover some helpful techniques that can save you from a lot trouble when it comes to intellectual property.

Disruptive Marketing With Web Technology with Jason Kramer

2019-01-2828:23

Disruptive marketing means identifying the right customers, nurturing them to where they fall in love with you, and then converting them into paying customers. Jason Kramer, founder of Cultivize, says you got to strike when a prospect is showing interest. Somebody walking into a retail store is immediately showing interest because they’ve walked through the door. Jason’s system is essentially creating that virtual door to let you know when people are walking through it, who’s interested, and who’s potentially making a purchase. Learn more about this system works and how you can utilize the information that you get from it.

Disrupting Sales With Differentiation with Lee Salz

2019-01-2131:33

Stop saying that you’re the best when making a sales pitch. Stop saying that you’re selling the best product, the best merchandise, or the best service because every salesperson in the world says that. Most sales conversation just lead down to price because the salesperson did not communicate meaningful differentiation. You need differentiation in sales, differentiation around what you sell, and differentiation around how you sell. Lee Salz, author of the book Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want, shares how you can disrupt sales by creating unstoppable differentiation. Learn the importance of researching and exploring the triggers, the events, or the happenings that will lead someone to explore your type of solution. The key is how you can be meaningfully different right in that first conversation or you’ll never get the meeting. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Are You An Explainer Or A Persuader: How To Tell Disruptive Stories with Doug Stevenson

2019-01-1432:44

Storytelling is the fastest way to engage attention and implement change. It works in a very powerful way with the brain of the listener to engage attention. It activates all of the senses. It is logical and linear, but it is also creative and nonlinear. Doug Stevenson, founder and president of Story Theater International, a speaking, training and consulting company based in Tucson, Arizona, found over the years with all of his clients that they all have one challenge in common – too much content, too much data, too much information, but not enough emotional connection. Doug shares how you can tell disruptive stories to engage attention. He also talks about the phrase that pays, and outlines the nine steps of story structure. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Disruptive eMail Marketing Strategies with Doug Morneau

2019-01-0729:40

Marketing is undeniably the first step to finding more customers. However, with so many marketing strategies around, it becomes harder to find those that are effective. Someone with an interesting view on how best to reach out and find new customers is Doug Morneau, serial entrepreneur and expert marketer who believes in the power of email marketing. Doug shares the three big lies around email marketing, debunking the idea that it is dead, doesn’t work, and is illegal. He also talks about some email marketing strategies and how to approach them – from the welcome message to a video on your landing page. Learn how to find lists and write an email that connects with an audience from Doug. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Designing Disruptive Products with Tracy Hazzard

2018-12-3135:02

The times are changing, and certain products made before do not fit anymore to what this world needs now. Talking about designing disruptive products is designer Tracy Hazzard who is known to help people create and launch this certain niche. Tracy believes that innovation does not necessarily have to be completely different; a few tweaks could go a long way and serve better. She talks about how we can disrupt with product design, giving us some great examples of what she has worked on in the past. Questioning data and challenging design thinking, Tracy has brought about the importance of actually listening to the market and the concept of intentional invention. She digs deeper into this while sharing some tips and insights on how and why disrupting product design could grow your company in the future. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Gain More Profits With Negative Churn with Shreesha Ramdas

2018-12-2432:47

Customers come and go; yet it is always a must for businesses to not lose them as much as possible. When customers churn, you would expect a drop from your sales. Shreesha Ramdas, CEO of Strikedeck, believes otherwise. For him, there is a possibility of creating that churn into a positive experience for your company. He talks about the untapped power of negative churn – of two negatives creating something positive. He explores that deeper as he lays out some scenarios that you could implement to take make use of your existing customers rather than focusing on the ones who left. He gives out four ways that you can grow revenue from this situation. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

The Disruptive Impact Of Gen Z: What You Must Know Now To Profit with Kathleen Hessert and Rani Mani

2018-12-1733:10

Statistically, it is said that there will be 2.56 billion Gen Zs by 2020. 40 percent of that will come for the US alone. In the global scale, 37 percent will be from the Generation Z. This data shows the enormous spending power this generation holds. If you are in business, this can only mean that you have to take advantage of this opportunity. Kathleen Hessert, CEO of Sports Media Challenge, with Rani Mani from Adobe join together to talk about the importance of Gen Z to businesses. They get down to the common misconceptions people think about this market and break them, revealing a much more powerful, curious, and inclusive generation who takes part in having a greater social impact. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

How To Powerfully Connect With New Customers with Terry Pappy

2018-12-1031:30

It may come as a surprise, but most people don’t know what their customers want. In one research experiment, 90% of the executives surveyed were shocked at what their customers found valuable when they did a poll of what their customers were buying. Our customers buy for their own reasons, not for our reasons. It’s so important to have the outside experience looking in and asking the stupid questions to understand what our customers are up to. Marketing and lead generation expert Terry Pappy has been looking at marketing and integrating that with business development for decades. Her clients include big organizations such as Marriott and AAA and other great things. She says the B2B customer wants their vendor or resource or whoever is providing them with the service or the product to know their business. Terry shares some tips on how to powerfully connect with new customers to help them people figure out where it hurts and then provide the support to get through those pains that we call business. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Creating A Disruptive Brand Strategy with Sue Kirchner

2018-12-0332:06

A brand offers benefits not only to the organization to be able to sell to customers, but also a tremendous amount of value internally. To come up with a disruptive brand strategy, Sue Kirchner of Brand Strong Marketing says, first and foremost, you need to look inward and figure out what you stand for and what you’re good at. Then you need to look at your foundation and look at your mission, your purpose, and your vision. Where are you going with the organization? What is the promise that you make to your customers as well as employees? Discover the essential steps to figuring out what your brand is, and learn how you can differentiate yourself and stand out in the marketplace. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Disruption With IoT And Voice Command with Chris Voss

2018-11-2630:20

The Internet of Things, or IoT as kids call it these days, is so disruptive. We’ve got things now like Alexa, smart appliances, the Amazon Dash Button, and apps like Yummly that will prepare your meal for you. The IoT, as far as household appliances, is starting to reach a place where it really makes a lot of sense. Part of our job as executives is to figure out the technology and exploit it in a way that our current customers are going to say yes to. Chris Voss says the IoT can be an interesting challenge. We’ve got a lot of different things to think about like how do we use it, how do we make money from it, and how do we secure ourselves from it? More importantly, part of the question is what does the IoT bring to our lives? Chris is a powerhouse in the world of podcasting and social media. He shares his insights into the world of the Internet of Things which has a massive impact on how we are going to be creating and consuming data. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Outsourcing To Grow And Disrupt with Evan Green

2018-11-1928:27

When your business is in growth mode, the path that you obviously have to take is outsourcing. It is part of the tenets of the executive strategy skills to create a business that scales with business cycles. Evan Green talks about how you create a scalable business so you can grow without disruption, at the heart of which is outsourcing. As someone who has been in the business process outsourcing for 33 years since 1985 and now the Founder and Chairman of Personiv, Evan has learned some great insights about outsourcing. He outlines the reasons why people outsource and how it can benefit the company to more success. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Getting Deals Done: Sales Management Strategy with John Boyens

2018-11-1228:21

John Boyens, sales productivity expert with 22 years of experience as a sales executive, shares his knowledge on sales management strategy to get deals done. Giving a peek of his book, Creating a Productive Selling Zone, you’ll find how it’s more than just the art of selling but the science of it. He talks about how to manage a sales team and hiring the right people, emphasizing the importance of asking the right questions. Putting forward his own thoughts on the best person to bring on board, he talks about the characteristics of an ideal team player as well as the next steps a sales manager needs to take. He also covers topics about the appropriate level of inspection timing and the cycle. Finally, he rounds up the discussion by identifying how to get somebody engaged and be held accountable. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Creating Your Disruptive Vision with Tony Durso

2018-11-0534:31

What is your long-term objective? Where do you see yourself going in two to three years? There are immediate goals and there are some great people that push that very heavily, but your whole life, your whole future does not revolve around a one, a two, or a three-month goal because the industry changes so much. TV and radio host and bestselling author Tony Durso looks at it like a giant inverted pyramid and developed the vision map. He has a unique way of approaching business which he talks about in his book called The Vision Map: Beat the Odds for Your Business Success. Tony take us through his 40-page book and shares how creating your disruptive vision can be the start of the best day of my life. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Executive Forecasting For Sustainable Growth with Dr. Paul J. Pavlik

2018-10-2929:46

Budgeting is a very important component of every business, yet it is often overlooked. Dr. Paul J. Pavlik has seen this problem as a businessman and an analyst of healthcare practices and other entrepreneurial businesses. Giving fresh insights, Dr. Pavlik talks about something that has never been discussed – the importance of financial acumen to creating a disruptive business. He believes that a business must be salable at any point in time, therefore it is important to know the numbers. He also touches on the need for leaders to have financial reports in order to have a forward view. This executive forecasting helps answers the two important questions of today’s business: “what if” and “what next.” Dr. Pavlik shares an approach that will help put together the budget and the forecast. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Executive Podcasting Power – How Podcasts Uniquely Amplify Your Brand and Message with Tom Hazzard

2018-10-2234:38

Executive podcasting is the modern media and the statistics will show you that. It amplifies not only your message but also your brand as a whole. If you’re an executive who’s not doing podcast now, then you’re missing out. We’ve got Tom Hazzard to talk about everything about podcasting and how it greatly impacts the business and the dynamics in social media. He is a podcast expert and host who has produced more than 500 episodes. He tells you why you need a podcast and how it is part of the executive brand in creating a public persona. Learn all these things ad well as the process of producing one, launching it, and making it a success. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Gain 25% Effectiveness by Aligning Your Team Skills with Your Corporate Needs with Jamison West

2018-10-1531:55

The business is only as good as its people. The more your team fits the role they play in the company, the better they can perform. So it helps to know what their passions are in order to delegate them in areas where they are most effective. A believer of this is Jamison West, CEO of Teamatics—a company that seeks to align corporate requirements with the competencies of their people. He shares his story on how he made that transition from an entrepreneurial organization to a grown-up company. Putting forward the importance of aligning your team’s skills and competencies to their job, he urges companies to create inventories of not only their products and processes but the people as well. He shares the three steps of his system at Teamatics that offers valuable insights on growing your business—clarity, understanding your people, and transparency. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Dynamic Communication – Strategies to Standout in the Noise with Jill Schiefelbein

2018-10-0833:30

Communication is very essential to business. It is what binds clients and customers. Yet, many still don’t know how to move out of their dull communication practices, which often hurts the business’ potential. Jill Schiefelbein is a business communication expert, author, and keynote speaker. She discusses about the dynamic communication strategies that you would use to disrupt the monotonous industry. Providing insights about the need for authenticity, she talks about how it makes people stay with the business. She also differentiated listening for information and listening for transformation while giving her thoughts on the value of pricing. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Executive Personal Branding: Top Of Mind, Top Of Market with Brian Basilico

2018-10-0133:21

When business owners think of brand, they immediately associate it with their businesses. However, as most people know, businesses do business with the people within it. Brian Basilico counteracts that. Brian believes that brands should be personal. As a marketing expert and founder of B2b Interactive Marketing, he breaks down how to do personal branding and why it should be at the center of your marketing campaign to attract clients and customers. Brian lays down the things that hold businesses back as well as the ways to overcome them. Learn some great insights and tips on how to discover your own personal brand and how to showcase it to the world from Brian. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Double Your Executive Impact with an Executive Assistant with Carmella Siravo

2018-09-2431:36

True success does not happen with just one person. It is partly because of the people behind them; for executives, it is their executive assistant. Executive assistants play a crucial role in being the gatekeeper of executives. They are the ones who keep it all organized in the midst of all the chaos. Carmella Siravo is a true believer of the value of executive assistants. Being once in their shoes, she now helps both executives and their assistants to maximize their potentials and achieve more goals in the process. She gives the three elements you need to have when it comes to working with and as executive assistants. Also, she provides tips for executives on how to look for an executive assistant that is good and professional at their job. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

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