For professionals recruiting students who want better results without the hard sell.
Each episode brings real-world strategies from sales experts and from education insiders you might recognise, to help you increase enrolments, improve your follow-up, and build an enrolment pipeline that works.
Whether you’re in a school, education agency, or language centre, you’ll get practical ideas you can apply straight away.
Hosted by Nicola Lutz, sales coach, speaker, author and the number one expert on selling education. No fluff. Just what works.
Why Your Admissions Process Stalls and What to Do Instead Are you (or your team) holding back because you don’t want to be "too salesy"? This episode flips the script. Nicola explains why positioning yourself as the guide - not the hero - is the shift your recruitment process needs. You'll learn 5 practical, non-pushy ways to lead enquiries to the right decision without discounting, chasing, or cringing. It's not about convincing. It's about helping people choose well.