Selling To Corporate

2025 was a challenging year for many entrepreneurs selling to corporate clients—but there's so much hope for 2026.  The sales landscape is shifting: AI and social media aren't silver bullets, and relying on content won't cut it. What really matters now is having a best-practice sales process, accountability, and meaningful human connections.  Companies are spending more on external providers, and there are huge opportunities ahead. If you want consistent B2B sales next year, it's time to ditch shortcuts and focus on proven, proactive strategies. 2026 has the potential to be your best year yet if you adapt and take action now!   November is here but before you switch off for Christmas, let's talk about how you can turn 2026 into your best year for landing corporate clients—no matter how turbulent 2025 has felt. Why Was 2025 So Tough?  This year threw lots of curveballs - personal challenges, market surprises, and a general sense that everything took more effort than ever.  Sound familiar?  You're not alone.  But here's the good news: there are real reasons behind the difficulties, and knowing them lets you make smart moves for next year. Big Market Shifts You Need to Know The Complacency Trap: If you coasted on strategies that worked in previous years, you may have hit a plateau. The trick for 2026? Higher accountability, renewed motivation, and getting back to best practice sales activities. It's not about fancy advanced strategies-it's about consistency and nailing the basics. The AI Dilemma: AI was meant to make life easier, but in sales, it's created more problems than it solved-damaging communication skills, critical thinking, and even self-confidence. Companies want real people who offer real expertise, not just AI-generated solutions. For next year, human connection is a premium asset. Social Media Fatigue: LinkedIn reach is down and content alone isn't landing corporate deals. It's time to ditch content-first approaches and embrace proactive, measurable sales activities. If you're tired of posting for engagement that doesn't convert-this is your sign. B2C Burnout & Revenue Squeeze: Selling to individual consumers is harder than ever, especially with incoming tax changes (like the UK's rumored VAT threshold drop). Smart entrepreneurs are moving toward B2B and corporate sales, which means more competition-but also more opportunity for those with the best processes. Here's the Hope for 2026 Permanent headcount in organisations is down, but spend on external providers is up. More companies are looking for outside consultants, trainers, and service providers than ever before—and paying them higher average deal values. Repeat business is rising, and if you can master your sales process now, 2026 has the potential to be your best year yet. What Should You Do? Drop the haphazard stuff and shortcuts. Embrace a best practice sales process—focus on accountability, motivation and measurable lead generation. Be direct and clear in your communications. No more vague networking "chats"- every interaction should demonstrate your value. Don't rely on AI for sales conversations or strategy. Build your expertise and confidence. Get ready for increased competition from B2C entrepreneurs jumping to B2B. The winners will be those who stand out with credibility and process. Need support getting your sales process in shape? Check out the Cold and Sold Bundle - three essential handpicked resources to help you overcome this year's challenges and win big next year.   Key Resources Mentioned in this Episode:   Click here for the direct link to Cold + Sold: https://smartleaderssell.thrivecart.com/cold-and-sold-bundle/   If you want to learn more about The Expert Services Directory, click here: http://bit.ly/4f3ch1I   If you've enjoyed listening to Trends & Insights: How 2025 is changing the way you need to sell in 2026 check out these other episodes that may be of interest.   Top B2B Trends and Insights to set yourself up for success https://bit.ly/SellingtoCorporate060   4 key trends and insights for selling to corporate clients (without overwhelm) https://bit.ly/SellingToCorporate118   The #1 2025 trend that has secretly stopped your sales growth (and what to focus on instead!) https://bit.ly/SellingToCorporate160   Converting Corporates is the B2B sales event of the year for service based entrepreneurs, if you want to join the waitlist for 2026 click the link https://smartleaderssell.vipmembervault.com/cc2026waitlist   If you would like to sign up for our weekly newsletter to stay in touch with the latest B2B sales tips and techniques click https://sellingtocorporate.com/newsletter/   Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.  

Happy Halloween – and happy spooky season! As we are at the end of October, I wanted to share some essential advice to maximise any sales training you're embarking on. Also, if you've been waiting for "next time," there won't be one: today is the FINAL chance to join the last-ever round of The C Suite ®. Registration closes at 5pm UK on the 31st October, for good!  I know it's hard to believe after nearly seven years, but I've got big projects ahead in 2027 - like my corporate consultancy and the Expert Services Directory that'll need my full attention. So, if you want all the support, in-person training, and results The C Suite ® offers, this is it! Whether you're considering The C Suite ® or any other sales development, this episode is full of  practical advice to help you actually see results from sales training. Here are the top takeaways: 1. Invest in the Right Training Don't chase the latest "popular" online course or viral marketing hack. If your goal is selling to companies, pick a training (likeThe C Suite ®) that's built for B2B—not B2C tactics like funnels, TikToks, or nurture sequences. 2. Sales is NOT a "One and Done" Skill Consistent, long-term sales results don't come from a single course or quick win. Professional salespeople (and successful founders) are always learning, updating their strategies, and practicing their skills—even after years of experience. 3. Mindset is Key Great sales training stretches your comfort zone. If you want results, come open-minded, ready for new approaches, and prepared to adapt when things feel uncomfortable. Growth happens outside your comfort zone. 4. Implement Exactly as Taught Follow the instructions to the letter—don't tweak, half-do, or try to mix-and-match other strategies. Those who succeed fastest are the ones who trust the process, implement fully, and seek support when they hit questions. 5. Give It Your All If you're only half-in, expect little-to-no results. Dedicate at least two hours a week to implementation, and you'll start to see the shift (and the wins!) much sooner. Bottom Line: Your Sales Success = The Right Training + Mindset + Action If you're struggling with sales, unsure what to try next, or stuck in "testing" mode—investing in quality sales training is what'll move the needle. And if The C Suite ® has been on your wish list, it's now or never. To maximise the value of any sales training you must: 1) approach with a flexible, adaptive sales mindset, 2) implement instructions exactly as taught, and 3) ensure you select the right training for your goals. [00:23:33 – 00:38:31] Investing in good sales training and regular skill development is the most significant factor for ongoing business success—more than branding, websites, or marketing automation tools—as only you or a qualified salesperson can actively sell your services. [00:17:40 – 00:20:45] This is the final opportunity to join the C Suite 2026 program—doors close for good at 5pm UK time today, and there will be no future intakes. [00:00:02 – 00:03:21] Key Quotes; "When you embark on good sales training, it will push you out of your comfort zone and it will ask you to do things that maybe you haven't experienced before, maybe you have a lot of resistance to." 00:23:5400:24:08 "If your business doesn't have a sales strategy and isn't making money, you have a very expensive hobby, you don't have a business." 00:18:1000:18:18 "Worryingly, anyone can sell themselves. And worryingly, perhaps in this economy, anyone can sell their own business and their own services and they can do it relatively well, but it doesn't mean that they are qualified in any way to teach you how to sell." 00:05:0400:05:21 "It's not having a seven day nurture sequence that a corporate decision maker is literally never going to read. It is knowing how to do best practice lead generation to be able to target, identify and approach the right decision makers who actually are qualified to buy from you because they are responsible for your area of specialism and they do control the budget to pay you." 00:36:5500:37:18 "If you implement to the letter, if you are somebody who doesn't and you spend all of your time questioning constantly the strategy, tweaking things when they've been set out in a way that's been tested and proven and spending lots of time in self doubt and oh gosh, it's not going to work for me, there's no way I can do this. It's all right for everybody else because they've got X, Y and Z, that makes it easier. That journey to maximising your sales training investment is going to be longer, it's going to be more complicated and you are going to be more frustrated." 00:32:2300:32:59   Key Resources Mentioned in this Episode:   Click here for the direct link to The C Suite ® 2026: https://smartleaderssell.thrivecart.com/the-c-suite-2026-live/   If you want to learn more about The Expert Services Directory, click here: http://bit.ly/4f3ch1I   If you've enjoyed listening to  #3 things that will help you maximise any sales training you're embarking on check out these other episodes that may be of interest.     Why organising your sales activity is central to your success when selling to corporate https://sellingtocorporate.com/podcast/stc044-why-organising-your-sales-activity-is-central-to-your-success-when-selling-to-corporates/   How to ensure your B2B sales process is set up for success https://bit.ly/SellingtoCorporate081   How you can create a top performer sales mindset https://bit.ly/SellingToCorporate107   Converting Corporates is the B2B sales event of the year for service based entrepreneurs, if you want to join the waitlist for 2026 click the link https://smartleaderssell.vipmembervault.com/cc2026waitlist   If you would like to sign up for our weekly newsletter to stay in touch with the latest B2B sales tips and techniques click https://sellingtocorporate.com/newsletter/   Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.  

Autumn is officially here! If you're anything like me, you're loving the changing leaves, cosier jumpers, and maybe even a new cardigan (thanks, Facebook recommendations). But aside from sweater weather, this season brings something else that's just as important for your business: the ideal time to get serious about your CRM. If you've ever found yourself wondering, "What's the BEST CRM system out there?"—you're not alone. I've had this question tossed my way every month for the past five years, and it's finally time for a real, practical answer. So, why is autumn the perfect time to tackle your CRM setup? Simple: December in the B2B world is slow. Corporate clients are winding down, so your best bet is to use that lull to choose, set up, and actually populate your CRM. Trust me, you want to enter the New Year with your sales process locked and loaded. Let's get clear: What is a CRM? Put plainly, a CRM (Customer Relationship Management system) helps you record every activity you do to build and nurture customer relationships—and then report on those activities. It's not just a glorified email list, it's not a marketing tool masquerading as a sales system, it's about tracking real sales moves and seeing what works (and what doesn't), so you can stop guessing and start growing. Who needs a CRM?  If you want repeatable, predictable, consistent sales—you do. If you're genuinely invested in refining your sales process—you do. But if you're dabbling, or not sure you want to run your business long-term? Save your time and money. Why do so many people avoid them?  The honest truth: CRMs require you to record and review data consistently. It's less fun than getting likes on social media, but infinitely more profitable. If you hate the idea of tracking your calls, deals, and targets then you're not harnessing the full money-making power of a CRM. The pros and cons (no sugarcoating): Pros: Relationship tracking, standardised customer experience, no missed invoices, faster deal cycles, instant troubleshooting and clear data for future opportunities. Cons: If you don't use it, it's a wasted expense. It requires effort to set up and maintain and yes, you're at the mercy of software updates and price changes. So… what's the BEST CRM? Here's the twist: There IS no universal best. The best CRM for you depends on your unique needs and sales process. Before signing up, ask yourself: Do I have a proven sales process to record and report on? How much am I willing to invest? What information do I need to record, and what other features do I want (email, SMS, etc.)? What kind of user interface will I actually enjoy using? Take those free trials. Book the demos. Be choosy! The right system will motivate you to take action and help you grow—not gather dust in your toolkit. And one final reminder: If you want live support and game-changing sales training for 2026, this is your LAST call for The C Suite ®. Doors close 31st October 2025 at 5pm UK, for good.  Once it's closed, it's closed. Don't miss out. Make autumn count—wrap yourself in a new business habit, not just a new cardigan. Key Quotes; Last Chance to Join The C Suite ® "I am most importantly super excited to run it one last ever time and to get to support our new participants and getting to support people who are re enrolling for life support to really make a change to their corporate sales process next year and see them skyrocket, streamline, expand and enjoy their B2B sales processes." 00:02:3900:03:06 Why Serious Business Owners Need a CRM: "Certainly everybody who wants to be a genuine business owner who is actually interested and invested in creating a sales process that works in monitoring existing sales processes so they can continue to work in troubleshooting sales processes effectively so that they can make them more efficient. Those people should have, use and rely on a CRM system, without a doubt." 00:13:3900:14:08 How to Choose the Best CRM System: "There are questions that you should be asking yourself before you choose a system, right? So any piece of software or most pieces of software that you'll see on the Internet, whether it's a CRM system or an email marketing system or, I don't know, any other platform that you want to use, all of them will give you free trials." 00:26:5300:27:13 Why a CRM is Useless Without a Proven Sales Process "It doesn't matter if your sales people are making money, if they don't know metrics, if they don't know their key performance indicators, if they don't know what activities are supposed to produce what type of results, there is no point having a CRM system that is all bells and whistles because at that point you're just recording any data and hoping that it gives you some insights." 00:31:4300:32:10   Key Resources Mentioned in this Episode:   Click here for the direct link to The C Suite ® 2026: https://smartleaderssell.thrivecart.com/the-c-suite-2026-live/   If you want to learn more about The Expert Services Directory, click here: http://bit.ly/4f3ch1I   If you've enjoyed listening to How to choose the best CRM system to sell your services to corporate clients check out these other episodes that may be of interest.   What are the best broadcast platforms to generate corporate clients https://bit.ly/SellingtoCorporate020 Why organising your sales activity is central to your success when selling to corporates https://podcasts.apple.com/gb/podcast/why-organising-your-sales-activity-is-integral-to-your/id1469526548?i=1000521680504   Converting Corporates is the B2B sales event of the year for service based entrepreneurs, if you want to join the waitlist for 2026 click the link https://smartleaderssell.vipmembervault.com/cc2026waitlist   If you would like to sign up for our weekly newsletter to stay in touch with the latest B2B sales tips and techniques click https://sellingtocorporate.com/newsletter/   Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.  

Happy October! If you've been following recent episodes of the Selling to Corporate ® podcast, you'll know I love a good trend prediction—and this year, one big shift has arrived faster than expected. So… what's stopping B2B sales growth right now? The #1 Hidden Trap: Negativity + Lack of Strategy Despite a booming B2B market (yes, companies ARE spending more, hiring external suppliers, and booking high-value engagements!), I'm seeing more consultants and sales professionals struggle to hit their revenue targets. Why? Here's what's happening: Negativity Echo Chambers: There's an overwhelming focus on everything feeling hard—market uncertainty, global events, peer groups venting frustrations. If your daily rhythm starts with news or LinkedIn doom-scrolling, your sales mindset takes a major hit before you even begin working. Peer-Led Accountability (Used Wrong): While supportive networks are great for encouragement, relying on peers for strategic decision-making or troubleshooting technical sales problems simply doesn't work anymore. You wouldn't ask your best friend to diagnose your heart problem, right? The same thinking applies to your sales process. Mistaking Knowledge for Results: Just knowing how sales "should" work isn't enough. The market is changing fast. What brought you success last year may fall flat this year. Continuous accountability, real strategy, and expert guidance keep the needle moving. The Good News: There's Huge Opportunity if You Shift Focus Even in this wild year, our podcast community has been sharing wins: Clients having their best month ever 30K speaking engagements secured 6-figure contracts signed with new clients in under 6 weeks High conversion rates for those who stay focused on actionable strategy It's not about ignoring the hard stuff—it's about how you show up for your business before the negativity sets in. Strategic action, consistent outreach, and real accountability are your best friends right now. What to Do Next If you want 2026 to look radically different (and better!) for your business: Get strategic support that's built for where you are and where you want to go, not just trending advice from peers or influencers. Consider how you're really spending your "sales" time each day. Are you letting outside noise dictate your results? Take a look at your goals for next year. Are they clear—and matched with a sales strategy that aligns? Opportunities Not to Miss: The Expert Services Directory is almost full in some categories. If you coach execs in London, we have just TWO spots left for the next 12 months. The final ever round of The C Suite ® program is open for enrolment until 31st October or until all 45 remaining spots are taken (whichever comes first). This is the program with a 96% market success rate, and it's created millions in revenue for participants in 20+ countries. Don't miss out—this is your final chance. Stay tuned—upcoming podcast episodes will feature case studies, breakthrough sales stories, and practical planning tips you won't want to miss. Let's make the most of what's left of 2025—and plan for a phenomenal 2026!  Key Quotes; Who Should Teach You B2B Sales? 00:00:4500:01:03 "If somebody has not worked in a business development and specifically a new business development management or new business development sales director type position in a corporate company, then they have no business giving you any advice on how to sell to companies." The Importance of Qualified Strategic Advice 00:29:5600:30:24 "But when we're not taking strategic advice from somebody who is qualified in their field to troubleshoot that advice, who's qualified in their field to be able to make changes and make appropriate and educated changes, rather than just telling them to do the same thing repeatedly without, you know, checking anything, that person continues to get lower results." The Panic Trap—Why More Content Doesn't Always Fix Your Business 00:38:4000:39:06 "So this is where people really panic and they're like, oh my gosh, well, if it's not working, if the market's awful, I'm going to start posting on social media every day. I'm going to create 10 hours worth of content a week. I'm going to be doing free webinars and I'm going to do a three part newsletter sequence with, you know, some kind of tech funnel that drips them into a paid product for 99 pounds or whatever it is. And that doesn't work and they don't see results." The Pitfalls of Peer-Led Environments 00:32:4900:33:21 "In a peer led environment, there is this vacuum of knowledge and motivation and innovation and ability to troubleshoot. So the negativity that can be there, combined with the lack of strategy and consistent application of that strategy and ability to troubleshoot it in the right way, that's caused real issues because it has created these kinds of echo chambers of "oh, well, everyone's doing badly." The Power of Celebrating Success 00:48:1700:48:39 "What really makes me sad is that there are people who've had an amazing year this year who don't want to talk about it. They don't want to say it publicly because they don't want to make other people who are in the weeds feel bad. And that's really awful because actually, if we don't start talking positively about, you know, this person's done this amazing thing, this person's achieved this awesome goal, this person's still standing at this level. All we hear is that negativity. So we assume everything's bad, and so they miss out on the opportunity to inspire a whole bunch of people."   Key Resources Mentioned in this Episode:   Click here for the direct link to The C Suite ® 2026: https://smartleaderssell.thrivecart.com/the-c-suite-2026-live/   If you want to learn more about The Expert Services Directory, click here: http://bit.ly/4f3ch1I   If you've enjoyed listening to How educating decision makers is screwing your sales process check out these other episodes that may be of interest.   Top B2B Trends and Insights to set yourself up for success https://bit.ly/SellingtoCorporate060   Why content doesn't work to sell to corporate clients https://bit.ly/SellingToCorporate135   Converting Corporates is the B2B sales event of the year for service based entrepreneurs, if you want to join the waitlist for 2026 click the link https://smartleaderssell.vipmembervault.com/cc2026waitlist   If you would like to sign up for our weekly newsletter to stay in touch with the latest B2B sales tips and techniques click https://sellingtocorporate.com/newsletter/   Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.  

September is crunch time for B2B sales, and Jess is on hand to remind you of the importance of building your pipeline and setting the stage for Q4 and the new year. If you're feeling overwhelmed, behind on your lead generation, or stuck in a bit of a sales rut, Jess dives deep into the common "mindset wobbles" that can really sabotage your B2B sales progress—no matter how experienced you are. Jess covers the six most frequent mindset roadblocks she's observed over 18 years in sales: from worrying about being a burden to clients, to feeling desperate or pushy when you follow up, questioning whether you're "allowed" to use specific outreach strategies, and wrestling with the fear of rejection or failure. She's not claiming to be a mindset guru, but Jess combines real-world experience and practical advice to help you recognise when you're stuck in your own head—and how to overcome it with the right strategies, a solid plan, and a bit of resilience. Whether you're new to selling your services to corporates, feel stuck in a sales plateau, or routinely find your confidence drained by ghosting, fear of follow-ups, or rejection, this episode is packed with wisdom, compassion, and motivation to help you move forward.   The Six Mindset Wobbles That Sabotage Progress (and How to Handle Them): "Am I a burden?" This common fear often crops up during follow-ups, whether after outreach, proposals, or when leads go silent. Jess explains that internalising others' lack of response is a trap: adults are responsible for their own communication, and follow-up—done consultatively—is respectful, not intrusive. "Do I look desperate?" The fear that multiple follow-ups or transparent expressions of interest make you look needy is pervasive—even among seasoned professionals. Jess reframes this: actively selling and wanting clients who align with your values is not desperate; it's professional, and focusing on earning money is a legitimate business goal. "What if they think I'm pushy?" Many worry about coming across as pushy, especially after being ignored. Jess shares that how you follow-up—courteously, transparently outlining your process—matters more than how often. Being clear and thoughtful in communication removes the 'pushiness' from proactive sales. "Is it okay to...?" (The Permission Problem) For newer salespeople, uncertainty can cause procrastination—should you send another email, try a different approach, raise your prices? Jess argues that recurring doubts usually indicate a lack of robust sales strategy, not a deep-seated mindset issue. Get the right strategy, and the second-guessing subsides. "What if it doesn't work?" This mindset block arises from a fear of failure but paradoxically guarantees failure by causing analysis paralysis and inaction. Jess encourages listeners to focus on data and evidence—what works for others can work for you if you commit to the right strategy and take action consistently. Handling Rejection ("No" as a Trigger) Jess dispels the fear of rejection, reminding us that "no" is inevitable in B2B sales, and resilience is a muscle built through experience. A rejected proposal or ignored email isn't a personal failure—it may just be the timing or fit.   Actionable Takeaways: Prioritize sales activity now to reap rewards in the coming months—don't wait. If you feel stuck in your process, reach out for targeted advice (including Jess's offer to recommend episodes tailored to your current stage). Consider external tools like the Expert Services Directory to supplement your lead generation, especially if you struggle to keep it consistent yourself. As Jess reminds us, the more you take action with a proven sales strategy, the more normal these "wobbles" will feel—and the less they'll hold you back. Mindset matters, but activity and resilience matter more. Don't let another quarter slip by—listen, take action, and watch your B2B sales process transform. Summary of Top Tips and Tough Love from Jess: You're not a burden: Adults in corporate roles are responsible for their own responses. Your job is to be professional and consistent in your follow-ups—period. You don't look desperate for wanting the sale: Selling is your job. Wanting to be paid for your expertise is healthy—and necessary for business! Pushy or just clear? The difference comes from being transparent, courteous, and up-front about your process. Constant "is it okay...?" or "what if it doesn't work?" Those are usually signals of a strategy gap—not a flaw in you as a salesperson. Rejection is a normal part of the process: The more "no's" you get, the closer you are to hearing more "yes's." Don't let a single "no" stop your momentum. Action beats overthinking: The more sales activity you commit to, the less power these mindset wobbles hold over you. Want regular, qualified corporate leads handled for you? Don't forget—the Expert Services Directory categories and locations are filling up fast. If you need your pipeline rocking for the next 12 months, snag your spot before your niche fills.   Key Resources Mentioned in this Episode:   Click ​​https://expertservicesdirectory.com/ to check out The Expert Services Directory.   If you want to learn more about The Expert Services Directory, click here: http://bit.ly/4f3ch1I   If you've enjoyed listening to How educating decision makers is screwing your sales process check out these other episodes that may be of interest.   Creating your best B2B sales mindset (and generating more revenue!) https://bit.ly/SellingToCorporate112   Surprising ways your 30 day sales mindset is impacting your revenue https://bit.ly/SellingToCorporate146           What to do when you get ghosted by corporate stakeholders  https://bit.ly/SellingToCorporate013   The Art of Follow Ups when selling to corporate companies https://bit.ly/SellingToCorporate004   Converting Corporates is the B2B sales event of the year for service based entrepreneurs, if you want to join the waitlist for 2026 click the link https://smartleaderssell.vipmembervault.com/cc2026waitlist   If you would like to sign up for our weekly newsletter to stay in touch with the latest B2B sales tips and techniques click https://sellingtocorporate.com/newsletter/   Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.  

It's September, Jess's favourite month of the year as it's her birthday and historically, it's the best time of year to sell to corporate companies.    But, as 2025 continues to shape up as a tumultuous "year of chaos," she's taking a fresh look at whether this golden window for B2B sales still holds up in today's market. In this episode, Jess gets real about the trends and challenges you can expect in the final sales quarter, including everything from shifting B2C strategies and income-grabbing tactics to the impact of economic and political changes on the corporate buying landscape. She'll also share why having a strong, adaptable sales process is more critical than ever—and how the rise of external suppliers, increased market competition, and changing budget cycles could affect your ability to land corporate clients. Jess also reveals the launch of the brand new Expert Services Directory—a proactive marketing platform connecting coaches, consultants, and service providers with over 16,000 decision-makers across the UK. So pour yourself a cup of coffee and join Jess as she unpacks what it REALLY takes to succeed Selling to Corporate this September, and how you can position yourself for success during the most pivotal quarter of the year. Here's what you need to know: 1. Why B2C Turbulence Impacts B2B Sales The entrepreneurial online space is, frankly, a bit wild right now. Between income grabs, desperate sales tactics, and people pivoting into new offers, the B2C market is flooded. But when solopreneurs can't make it B2C, they turn to Selling to Corporate — which means more competition (and, sometimes, less trust) in our B2B world. 2. Your Sales Process Matters More Than Ever Luck-based B2B sales? That's so 2019. This year, decision makers are wary and more selective about external suppliers—thanks to past overpromises and under-deliveries. The result: if your sales process isn't dialed in, you're set up for feast-and-famine revenue or worse, no results at all. Ask yourself: Are you consistently booking 5 (or more) qualified sales calls a month? Are you closing at least 3 out of every 5 calls? Does it take you more than 90 days to go from cold lead to signed client (for deals under 100k)? If you're not hitting those marks, it's time for a tune up. 3. The Opportunity Is Still Massive – IF You're Positioned Right Despite the uncertainty, over 58% of companies are more likely to hire external suppliers this year. Projects are unfinished, budgets need spending, and corporate resources are at their limits – they want outside help, and now's your chance. But, you need to stand out from the surge of new "consultants" and "coaches" sliding in from the struggling B2C arena. September still holds enormous potential for selling to corporate clients – but only for those with a strong sales process. This isn't the time to rely on word-of-mouth or dabble half-heartedly. Commit, get strategic, and focus on genuine lead generation and relationship-building.   Key Resources Mentioned in this Episode:   Click ​​https://expertservicesdirectory.com/ to check out The Expert Services Directory.   If you want to learn more about The Expert Services Directory, click here: http://bit.ly/4f3ch1I   If you've enjoyed listening to How educating decision makers is screwing your sales process check out these other episodes that may be of interest.   STC053 Why September is your best time to sell to corporate organisations -  https://bit.ly/SellingtoCorporate053   STC107 How you can create a top performer sales mindset - https://bit.ly/SellingToCorporate107                  Converting Corporates is the B2B sales event of the year for service based entrepreneurs, if you want to join the waitlist for 2026 click the link https://smartleaderssell.vipmembervault.com/cc2026waitlist   If you would like to sign up for our weekly newsletter to stay in touch with the latest B2B sales tips and techniques click https://sellingtocorporate.com/newsletter/   Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio. Disclaimer: Some of these links are for products and services offered by the podcast creator.  

In this episode, we're tackling a big one: the idea that constant education and giving away free value is the golden ticket to a successful B2B sales strategy. As someone who has spent 18 years in sales and business development, I've seen this 'give, give, give' mindset cause real sales problems for people trying to sell to corporate clients. I'm going to explain why this approach can actually be a dangerous school of thought and how it can hurt your bottom line. We'll talk about the difference between useful education and harmful free consultancy, and how to make sure your corporate sales process is all about clarity, not just content. We'll also dive into why giving too much away can lead to things like undercharging on your client proposals and a lack of confidence when following up on sales proposals. Plus, I'll be giving you an update on my Expert Services Directory, which is a fantastic opportunity for you to get in front of decision-makers with real buying power across the UK, without the need for constant, proactive outreach. Here are some key takeaways from this episode: Education vs. Free Consultancy: There's a big difference between explaining what you do (education) and giving away all the tailored ideas a client could implement themselves (free consultancy). The Problem of Normalisation: By constantly educating your audience on common problems, you may inadvertently normalise them, making clients feel there's no need to pay for a solution because "everyone has the same issue". The Dangers of Free Advice: Giving away too much free advice trains prospective corporate clients to not pay you, as they've learned they can get your valuable insights for free. Clarity, Not Education, Sells: The goal of a good sales process is not to simply educate, but to give clients the clarity and commercial reasons they need to make a decision, which is what truly drives sales. Join me in this episode as we unpack these crucial points and ensure your approach to business development is both effective and profitable.   Key Resources Mentioned in this Episode:   If you want to learn more about The Expert Services Directory, click here: http://bit.ly/4f3ch1I If you've enjoyed listening to How educating decision makers is screwing your sales process check out these other episodes that may be of interest.   How to price your services like a pro when working with corporations - https://bit.ly/SellingtoCorporate018 5 awkward myths about selling to corporate companies - https://bit.ly/SellingToCorporate111 6 biggest breakthrough moments from Converting Corporates - https://bit.ly/SellingToCorporate121     Join the waitlist here - https://smartleaderssell.mvsite.app/coming-soon   Converting Corporates is the B2B sales event of the year for service based entrepreneurs, if you want to join the waitlist for 202 click https://smartleaderssell.vipmembervault.com/cc2026waitlist   If you would like to sign up for our weekly newsletter to stay in touch with the latest B2B sales tips and techniques click https://sellingtocorporate.com/newsletter/   Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio. Disclaimer: Some of these links are for products and services offered by the podcast creator.  

Have you ever worried that you're being perceived as 'pushy' in your sales process? I'm sharing today how self-aware individuals, ironically, often overcompensate for fear of being pushy, leading them to avoid effective sales processes altogether. It's a topic that I know many people have been concerned about and it's a conversation I've had countless times with both seasoned professionals and budding entrepreneurs throughout my 18 years in sales.  This episode is all about helping you understand the fine line between effective B2B sales strategy and practices that can inadvertently push potential corporate clients away. We'll explore what "pushy" really means in the context of sales, particularly when you're aiming for significant business development, and how to ensure your corporate sales process is built on transparency and genuine support, not pressure.  Ultimately, the key point from this episode is to help you to run a sales process that serves both you and your clients effectively. It's about giving your prospects all the information they need to make the best decision for themselves, efficiently and transparently so, whether you're working on client proposals or refining your sales proposals, this episode is for you! As the summer 'lull' approaches it's time to plan your B2B sales strategy for September, and for those of you looking to generate more qualified leads from real decision-makers in the UK, I share exciting news about my new Expert Services Directory, which is specifically designed to help coaches, consultants, and service providers connect with organisations actively seeking their expertise.    Here are some key takeaways from this episode: Understanding "Pushy": We define pushy sales not as specific activities, but as forcing a decision onto a buyer for your benefit, rather than focusing on their needs.   The Buyer's Role: Buyers also have a responsibility to be clear and transparent about their needs and expectations within the sales process, helping to avoid misunderstandings.   Standardisation Isn't Pushy: Standardising parts of your B2B sales strategy, such as sales call structures or follow-up processes, doesn't make you robotic; it enhances customer experience and allows for better troubleshooting and predictability.   Attitude Over Activity: The effectiveness of your sales activities, like follow-ups or discussing commercial terms in client proposals, hinges on your attitude, tone, and language, not the activities themselves.   And here are four ways that improper sales practices can hurt your B2B sales process: Forcing Decisions Over Diagnosing Needs: When you attempt to force a decision that primarily benefits you as the salesperson, onto a buyer who doesn't want it, you come across as desperate and uninterested in their actual problems.   Assuming Sales is Just a Numbers Game: Relying solely on putting "as many pictures in front of decision makers as possible" without focusing on quality input often leads to inadvertent mistakes that make you appear inattentive, or pushy.   Lack of Standardised Processes: Over-personalising every sales interaction due to a fear of being pushy can lead to a lack of structure, making it incredibly difficult to troubleshoot your sales process, standardise results, manage buyer expectations, and can even hurt your overall service delivery.   Poor Attitude, Tone, and Language: While sales activities like following up on sales proposals or making cold outreach calls aren't inherently pushy, a negative attitude, harsh tone, or aggressive language can immediately alienate potential corporate clients and damage your brand.   Tune in to gain a more profound understanding of these concepts and refine your approach to business development. You'll gain valuable insights into conducting effective B2B sales, ensuring you build trust and long-term relationships with your clients. Key Resources Mentioned in this Episode: If you want to learn more about The Expert Services Directory, copy and paste this link: http://bit.ly/4f3ch1I If you've enjoyed Top ways to tell if you're being pushy in your sales process check out these other episodes that may be of interest. Join the waitlist here - https://smartleaderssell.mvsite.app/coming-soon Converting Corporates is the B2B sales event of the year for service based entrepreneurs, join the waitlist for 2026! https://smartleaderssell.vipmembervault.com/cc2026waitlist Join our weekly newslettr if you want to stay in touch with the latest B2B sales tips and techniques.  https://sellingtocorporate.com/about/https://sellingtocorporate.com/newsletter/ Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio. Disclaimer: Some of these links are for products and services offered by the podcast creator.    

If you're curious about how AI is truly shaping B2B sales, whether it can—or should replace human interaction, then this is an episode you won't want to miss.  From her extensive experience in the tech and sales world, Jess takes us through the realities of AI in corporate sales—what works, what doesn't and provides you with a clear perspective on how artificial intelligence, when misused, can hinder your efforts to sell to corporate clients and undermine your overall corporate sales process. What's Inside This Episode: Why AI is unlikely to replace human salespeople due to the inherent human desire to buy from people.   An over-reliance on AI can lessen critical thinking and problem-solving skills which are essential for effective B2B sales.   Practical risks of using AI can lead to lower performance levels in outreach, sales calls, and proposals due to generic or inaccurate AI advice Using AI for proactive outreach can lead to breaches of terms of service and lower conversion rates in your corporate sales process, affecting client proposals and sales proposals.  The big question to ask yourself is, "Will AI replace salespeople?" And Jess's answer is a resounding "No!" Why? Because people buy from people, and until AI can truly replicate unique personalities, we're safe!  However, there is potentially a massive danger with open-source AI according to a Microsoft report that found consistent use of generative AI can negatively impact critical thinking, problem-solving, and even self-confidence – all vital sales skills! Basically, relying on AI too much is diminishing our ability to think critically, objection-handle, and negotiate. Another huge red flag is confidentiality. Top salespeople aren't plugging their entire sales strategies, negotiation tactics, or objection-handling techniques into open-source AI because it would be "career suicide." Companies, especially in the tech sector, are banning employees from using open-source AI on company devices and Wi-Fi to protect proprietary information, this means the "best and brightest" sales insights aren't what you're getting from AI; you're getting information from "whoever else has plugged it in," and that information isn't filtered for quality or accuracy. So beware, AI can even give you wrong information.… repeatedly! The Bottom Line AI-generated content is becoming increasingly recognisable, making it harder to distinguish real, personalised interactions from automated ones, leading to lower conversion rates from calls to sales, proposals to closed deals, and outreach messages to booked calls. Jess's advice? Ultimately, unless you have a lot of expertise in both AI and B2B sales strategy, she strongly advises against relying on AI for your proactive sales process or to formulate your core B2B sales strategy and to be very cautious regarding custom GPTs, given concerns about them "going rogue" and the potential for intellectual property vulnerability. So, use AI wisely, lean on proven strategies, and stay tuned for new ways to generate quality leads, like the brand new Expert Services Directory. Want to level up your sales game? Listen now!   Key Resources Mentioned in this Episode:   If you've enjoyed understanding how improper use of AI is hurting your B2B sales process MASSIVELY why not check out other episodes that can help?    Make content creation simple and successful when selling to corporate companies - https://podcasts.apple.com/gb/podcast/make-content-creation-simple-and-successful-when/id1469526548?i=1000467412701   Is corporate jargon your biggest problem when selling to corporates - https://podcasts.apple.com/gb/podcast/is-corporate-jargon-your-biggest-problem-when-selling/id1469526548?i=1000493327069   Join the waitlist here - https://smartleaderssell.mvsite.app/coming-soon   Converting Corporates is the B2B sales event of the year for service based entrepreneurs, use the following link to join the waitlist for 2026! https://smartleaderssell.vipmembervault.com/cc2026waitlist   Join our weekly newsletter if you want to stay in touch with the latest B2B sales tips and techniques. https://sellingtocorporate.com/newsletter/   Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio. Disclaimer: Some of these links are for products and services offered by the podcast creator.    

Have you felt like you're hitting the mid-year point and you're not happy with your B2B sales revenue so far and want to improve it moving forward? Perhaps you've got to June and actually feel pretty happy with your sales progress and want to keep your motivation going for the second half? Then you're in luck - because How to Make the Next 6 Months of Your Sales EPIC is exactly what you need to assess your mid-year performance so far and understand exactly what you need to prioritise so that you can start landing corporate clients consistently throughout the year. This episode is helping you to assess your sales performance so far - and figuring out how we can make it even better during the second half of the year. So whether you're happy / unhappy with your current performance, you'll be able to use this episode to guide your next steps to get your best B2B sales results! Introducing her brand new EPIC framework, it's been designed to help you gain clarity on your existing sales strategy, assess your performance from the first half of the year and lay a solid foundation for a healthy end to the year. Whether your first six months were triumphant, challenging, or just plain stagnant, this framework provides the structure you need to get back on track.   The main thing to get focused on is a "Half-Year Reset". Jess advises listeners to detach emotionally from their business for a moment and objectively look at the numbers, allowing you to ask yourself: "Do I want to create more of this or not?". This self-assessment is the springboard for building a resilient B2B sales strategy. It's about figuring out your plan for the next six months because, as Jess puts it, "that's really where you're going to be tested and that's really where you're going to find out do I have what it takes to nail this year, regardless of how it has started".  Jess also shares her own experience of prioritising business development and that consistent effort, even in limited time and 'personal shenanigans', will get positive results thus achieving your sales goals and encourages you throughout on how to effectively prep your B2B sales process for a powerful September and take actionable steps taken during the summer months that will set you up for success when September arrives. Being part of a network of business friends and peers provides much needed accountability, constructive criticism and a shared motivation to achieve your sales goals. So, whether you've overachieved, felt stuck, or just need a nudge to get back on track, this episode is packed with practical advice, a few laughs and of course, Jess's straight-talking encouragement! Grab your notetakers and get ready to make the rest of your year absolutely EPIC! In this episode, you will learn: How to build a resilient B2B sales strategy for the second half of the year  How to prep your B2B sales pipeline for a powerful September The EPIC Framework: Your blueprint for a profitable second half of the year Summer Sales Planning: Actions now for a game-changing September Why consistent implementation beats social media for corporate sales How to leverage the most profitable time of the corporate calendar   Key Quotes;  "The first thing we have to do with any kind of half year analysis is step back emotionally, you know, detach yourself from the business for a second and start looking at your numbers and start looking at your results and saying, do I want to create more of this or not?" 00:35:1600:35:33 Quitting Social Media Without Losing Business: "But when I started looking at my numbers, posting on social media hadn't brought me any qualified sales calls with companies, so what's the point in doing it?" 00:36:0200:36:11 Half-Year Reset Motivation: Figure out what you're going to do for the next six months because that's really where you're going to be tested and that's really where you're going to find out do I have what it takes to nail this year, regardless of how it has started? 00:08:1100:08:27   Key Resources Mentioned in this Episode:   If you've enjoyed understanding how you can change the second half of your sales year to be more profitable, why not check out other episodes that can help?    Why September is the best time to sell to corporate companies Why organising your sales activity is central to your success when selling to corporate companies How to pep up your B2B sales before the summer slump!   Converting Corporates is the B2B sales event of the year for service based entrepreneurs, copy this link to join the waitlist for 2026! https://smartleaderssell.vipmembervault.com/cc2026waitlist   Join our weekly newsletter if you want to stay in touch with the latest B2B sales tips and techniques - https://sellingtocorporate.com/newsletter    

Are you struggling to create the perfect offer for corporate clients before you even start selling? In today's episode I'm sharing the 5 important things to remember when creating an offer to sell to corporate clients so that you don't waste your time perfecting your offers, creating fancy sales pages, or posting endlessly on social media.  The real key to landing corporate deals is focusing on lead generation and your sales call skills. Corporates buy transformation—not the prettiest PDF or the catchiest program name. Take action, have real conversations, and tailor your solutions to what companies actually want.  Here's some of the things that really matter: Start your sales process FIRST—talk to real corporate decision makers, find out what they actually need, and build your offer with them. Corporates aren't scrolling for your offer on social media. Forget endless posts and sales pages. Focus on real conversations! And no, you don't need to stress about being a limited company or having bonuses—what matters is the transformation you deliver. Ready to stop overthinking and start selling to corporates the smart way? Tune in today - and if you want more tips like these,sign up to my free newsletter at www.sellingtocorporate.com   Key Quotes; Cracking the Corporate Offer Code: "So when we're talking about offers today, we are talking specifically about the solution that you are going to provide to corporate clients that is paid for." 00:06:4300:06:56 The Biggest Roadblock to Selling to Corporates "I have heard people say to me, Jess, I want to sell to corporate companies, but I don't have an offer yet. So I need to wait and figure out what my offer is gonna be before I can start my sales process." 00:04:3600:04:51 The Importance of Targeted Lead Generation in B2B Sales: "But what happens if we don't start a sales process, meaning if we don't target a particular industry, meaning if we don't do appropriate lead generation to generate qualified leads who actually are interested in our area of specialism and who hold the budget to pay us." 00:13:5200:14:14 Why Your Offer Isn't Selling "If you haven't gotten all of the results that you wanted in the first half of this year, it's really important to understand why. And if that is, you've been spending lots and lots of time on creating offers and then feeling like it's really hard to sell them and you don't have anyone to sell them to, this is your problem." 00:38:0900:38:27 The Real Reason Your Offer Wasn't accepted "A lot of the time, in fact, in over 90% of occasions, price isn't the reason that companies didn't go with your offer. A lot of the time, it is about the diagnostic skill you have on the sales call and whether you presented the solution that met the need and got the buyer required to actually go ahead with it." 00:40:3700:40:38   Key Resources Mentioned in this Episode:   Join the waitlist for the Converting Corporates Event 2026! https://smartleaderssell.vipmembervault.com/cc2026waitlist Sign up to the Cold Email Outreach Conversion Course  https://smartleaderssell.thrivecart.com/cold-email-outreach-conversion-course/   If you want to track your sales and set targets, check out my sales tracking spreadsheet  https://smartleaderssell.thrivecart.com/sales-tracker-spreadsheet/   Watch my video on how to troubleshoot your sales process! https://www.loom.com/share/a2de63c2c7354a7a86335b79ef94497e?sid=60cdc100-9f2b-49b5-a5db-aee7de17596d   If you're looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then Join The C Suite ® now. https://sellingtocorporate.com/the-c-suite-self-study/   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.  https://app.quizitri.com/render/9987a008-7a0c-452e-ba02-06f10318d66c   Sign up for the webinar on Five Simple Steps to Landing Corporate Clients. https://sellingtocorporate.com/webinar-registration/   Top 5 Business Development Questions: If you're looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs and start getting quality information from your prospects. https://sellingtocorporate.com/top-5-business-development-question-guide/   Connect with me on LinkedIn. https://www.linkedin.com/in/jesslorimer/   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.  https://selltocorporates.com/how-to-leave-a-podcast-review-on-itunes/   Listen to my TEDx talk. https://youtu.be/VGN4_nmg-tE?si=2ttyacPfCbBPYyRG

Ready to rethink your sales strategy? In this episode of Selling to Corporate, I sat down with Kirsty Smith, founder of Natural Rays, a well-being consultancy specialising in menstrual and menopausal health in the workplace to hear how she switched from exhausting social media marketing to impactful B2B sales.  Kirsty reveals how focusing on corporate clients transformed her business, boosted her confidence, and gave her more freedom—without the burnout of the Instagram algorithm.This episode is packed full of practical wisdom for anyone considering – or already navigating – the transition from selling to individuals to targeting organisations. Jess and Kirsty dig into the nuances of social media marketing, the realities of supporting women's health at work, why B2B sales can offer more stability and impact, and how finding the right sales process can revolutionise your business (and mindset).  If you want to make your expertise go further, have stronger boundaries, and actually enjoy selling, this conversation is packed with insights you don't want to miss.  Learn how organisations supporting menstrual and menopausal health see significant ROI—not only does it affect over half the workforce directly, but it also impacts colleagues and families. Kirsty highlights the importance of shifting conversations from personal discomfort to broader workplace support, positioning this work within diversity, equity, and inclusion (DEI) initiatives. Kirsty describes her transition from selling B2C to selling to B2B, identifying social media marketing as significantly exhausting compared to the clearer strategies and boundaries she's now able to set with B2B clients. She notes that B2B sales allow for more direct and open budget conversations, leading to greater confidence and more sustainable business practices. Kirsty shares how joining The C Suite ® provided her with a streamlined, metrics-driven sales process that replaced the unpredictable nature of B2C marketing. She also emphasizes the motivation and practical insights gained from being part of a supportive peer community, which helps her refine and optimize her business continuously.   In this episode I'm sharing; Supporting women's health at work is not just about inclusion – it's key to business ROI and wellbeing for all. Transitioning to B2B offers scale, higher impact, and the chance to build stronger business boundaries. Ditching algorithm-dependence for a proven sales process brings confidence, consistency, and (best of all) mental space. Community matters – being surrounded by others on the same journey keeps you inspired, grounded, and proactive. If you're on the fence about investing in your business development skills, consider the long-term impact and support you'll gain.   Key Quotes; The Ripple Effect of Struggles at Work: "It's not just the direct ROI in terms of the person that's experiencing the symptoms. It's like, who are the people around them that are also being impacted by that person experiencing the symptoms." 00:05:1200:05:24 Social Media Fatigue: "That's why I've wanted to kind of move away from marketing solely on social media because it doesn't make me feel good. When I show up there, it takes away from you know, it takes my brainpower away from other things, which is another reason why when I came into the c suite and I knew what I needed to do, I jumped into it and I followed it." 00:24:3200:25:32 Work and Wellbeing in the Modern Era: "We cannot look away from the fact that our employment, how we work, where we work, has an impact on our health." 00:10:3700:10:47 Setting Boundaries in Business: "Oh, we don't pay for that. And I've said, oh, I don't actually do that for free." 00:17:0300:17:08 The Power of Consistency in Business Development: "So what I loved about the process that you talk us through in The C Suite ® is that, you know, there are many different ways to do business development, but you pick the one that you want to and you follow it through. And there's a strategy and you stay consistent, and it was really clear what needed to be done, the metrics that we were following." 00:14:3800:14:57   Key Resources Mentioned in this Episode:   Join the waitlist for the Converting Corporates Event 2026! https://smartleaderssell.vipmembervault.com/cc2026waitlist Sign up to the Cold Email Outreach Conversion Course  https://smartleaderssell.thrivecart.com/cold-email-outreach-conversion-course/ Contact Kirsty -  https://www.instagram.com/natural_rays_hormone_harmony/ https://www.linkedin.com/in/kirstysmithnaturalrays/ If you want to track your sales and set targets, check out my sales tracking spreadsheet  https://smartleaderssell.thrivecart.com/sales-tracker-spreadsheet/   Watch my video on how to troubleshoot your sales process! https://www.loom.com/share/a2de63c2c7354a7a86335b79ef94497e?sid=60cdc100-9f2b-49b5-a5db-aee7de17596d   If you're looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then Join The C Suite ® now. https://sellingtocorporate.com/the-c-suite-self-study/   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.  https://app.quizitri.com/render/9987a008-7a0c-452e-ba02-06f10318d66c   Sign up for the webinar on Five Simple Steps to Landing Corporate Clients. https://sellingtocorporate.com/webinar-registration/   Top 5 Business Development Questions: If you're looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs and start getting quality information from your prospects. https://sellingtocorporate.com/top-5-business-development-question-guide/   Connect with me on LinkedIn. https://www.linkedin.com/in/jesslorimer/   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.  https://selltocorporates.com/how-to-leave-a-podcast-review-on-itunes/   Listen to my TEDx talk. https://youtu.be/VGN4_nmg-tE?si=2ttyacPfCbBPYyRG  

Today I'm sharing why updating your B2B sales process is crucial right now. The market is rapidly changing—referrals aren't enough anymore, and only a best-practice, proactive sales approach will help you land those high-value corporate clients. I'm talking about the importance of reviewing your metrics, getting honest about what you want from your business, and why taking action before the summer slowdown is essential. If you want sustainable, predictable results in 2025 and beyond, now's the time to make those smart changes. If you're a coach, consultant, trainer, or service provider selling to companies, you need to harness best practices—nothing "sleazy or gross"—and create a predictable, sustainable revenue stream, no matter what's happening in the consumer market. Tune in for honest advice, market insights, and your nudge to step things up! In this episode I'm sharing; The B2B market is changing—fast. Are you updating your sales process to match? Why midyear is a pivotal time to review your pipeline. Sales slowdowns are coming: If you don't close opportunities before mid-July, expect long delays due to summer decision-maker holidays. The B2B opportunity is bigger, but only for the prepared. Is your sales process designed for today's reality—or stuck in 2015? Why referrals are no longer sufficient in B2B. Cold -> Closed - specifically created for this market to fast-track your outreach, objections and closing before the summer slowdown. Best-practice, proactive sales processes are more important than ever, especially as referrals dry up.   Key Quotes; The Shifting Coaching Market: "And over the last few months, I've been talking quite openly on the podcast about how the business to consumer market has really shifted. And in some cases, the bottom is completely falling out of it." 00:03:1500:03:27 Entrepreneurial Focus Shifts in a Changing Market: "I very consciously moved my business to be focused on maximum revenue generation from corporate clients. And that's been really fun and really interesting." 00:15:5300:15:54 Why Reviewing Your Numbers Feels Different This Year: "So for some people, you might be reviewing your numbers in June thinking, actually, this has been my best year to date. You know? Actually, this has been the year where I've made the most revenue, where I've set the best boundaries in my business, where I have, you know, worked on things that were actually meaningful to me, and impactful to organisations that I work with." 00:27:3500:28:44 Boosting B2B Sales This Season "If you want to spend the next six weeks building out your B2B sales for the next ninety days so that you are actually getting better outreach results, higher response rates, more calls being booked with you, more proposals going out of the door before the summer hits, then you need to go ahead and check out the Cold -> Closed link again. "00:44:3600:45:03 The Reality of Wanting High-Paying Clients Quote: "If you're somebody who's saying, yes. I absolutely want companies to pay me £5,000, 10 thousand pounds, 20 thousand pounds, 50 thousand pounds per engagement, but you are not willing to put in the time that it takes to do proactive outreach to book sales calls that are going to be worth tens of thousands of pounds, then you need to take a real look at whether you are saying you want something, but you're not indicating that you are willing to do the work or invest the time, energy, and money required to get that result." 00:27:3500:28:44   Key Resources Mentioned in this Episode:   Click here for Cold -> Closed. Click here to join the waitlist for the Converting Corporates Event 2026! Click here for the Cold Email Outreach Conversion Course.   Grab your Sales Tracking Spreadsheet here.   Click here to watch my video on how to troubleshoot your sales process.!   Join The C Suite ® Self Study now! If you're looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.    Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.   Top 5 Business Development Questions: If you're looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.   Connect with me on LinkedIn.   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.    Click here if you would like to listen to my TEDx talk.  

In episode 150, "Top 3 things to change if you want sustainable, predictable revenue," Jess takes an honest look at what's actually driving revenue in the B2B sales world right now. If you're a coach, consultant, trainer, or any kind of service provider who dreams of reliable income, switching off for the summer, and still signing corporate clients… this is the episode you can't afford to skip. As May ushers in a critical sales window before the quiet summer months, Jess kicks off by sharing how she uses this quarter to finalise deals and take the summer off - focusing on making sure business is set up for success so she (and you!) can unplug without worrying about finances. But while she's going to be relaxing, she wants you to be equally strategic—especially given growing misconceptions in the business world about what actually works for B2B sales in 2025.  Key Takeaways in This Episode 1. What corporates actually are—and why this matters. Jess clarifies what counts as a "corporate" for the purposes of this podcast: organisations that are not solopreneur-run, have permanent employees, a board or higher structure, and operate in both private and public sectors. If you're targeting founder-led micro-businesses, the B2B tactics you hear about online likely won't work for true corporates. 2. The dangers of misguided sales activities. Too many business owners are spending hours posting on LinkedIn, engaging in comment pods, building elaborate funnels, or writing books—believing these are "sales activities." Jess is blunt: these are NOT going to land you corporate contracts. HR managers are not scrolling LinkedIn newsfeeds to find their next coach or consultant. Corporate buyers aren't signing up for your webinar funnel or being wowed by your ebook. If you're getting engagement but not deals, this is likely why. 3. The real reasons for B2B revenue plateaus (or dips). Jess unpacks why those revenue highs expected in the new year often fail to materialise—energy fizzles, pipelines aren't as full as predicted, and sales plateau. Many fall for the myth that it's "just the market" or their pricing, when in fact, they are simply not spending time on the right actions. She stresses that clutter, complexity, and intelligent overthinking can get in the way of simple, repeatable sales behavior that actually converts. Don't get stuck in learning more, consuming content, or trying to prove your worth with more certifications! 4. The reality of the current B2B market. Ignore the chatter from non-practitioners who claim "corporates aren't buying." Jess's proven strategies, used by over 20,000 clients (with a 90%+ success rate), continue to deliver wins—even in a tough market. The companies succeeding are the ones focused on proactive, not passive, behaviors. 5. Proactive sales strategies that work. Replace endless marketing with smart, measurable, sales-focused actions: Direct, well-researched outreach to decision makers. Tracking metrics and troubleshooting what actually moves the sales pipeline. Using proven scripts, strategies, and templates grounded in years of corporate sales experience. Jess's clients are still landing deals—even their biggest months ever—by ditching content for conversation and focusing on relationship-based sales approaches. 6. Your opportunity: The Cold to Closed Live Sales Experience Jess announces an exciting, brand new live sales experience: Cold to Closed. If you want to sign corporate clients in 90 days or less (and you're not quite ready for her C Suite ® program), this is for you. Join the waitlist (link in the show notes), as this will be the only live sales training outside C Suite ® in 2025. Final Words of Wisdom Get honest: are you working on actions that drive cash, or just chasing likes and ego boosts? Your summer of freedom starts with what you do now. If you want predictable revenue and genuine business joy, switch from content creation to conversion. Next Steps Get on the Cold to Closed waitlist (link in show notes!) Revisit previous episodes, especially State of the Union — Super Sales Insights to Smash Your Targets. It's a game-changer full of actionable market insights.   Key Resources Mentioned in this Episode: Get on the Cold to Closed waitlist here. State of the union: super sales insights to smash your targets Click here for the Cold Email Outreach Conversion Course here.    Grab your Sales Tracking Spreadsheet here.   Click here to watch my video on how to troubleshoot your sales process.!   Join The C Suite ® Self Study now! If you're looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.    Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.   Top 5 Business Development Questions: If you're looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.   Connect with me on LinkedIn.   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.    Click here if you would like to listen to my TEDx talk.

After a challenging 2024 filled with global changes,today's episode is reflecting on how the business environment is shifting and what it means for entrepreneurs, coaches, consultants, and other service providers focused on selling to corporate organisations. Jess breaks down the key trends and insights that will shape the corporate market this year, offering strategies to help you navigate the complexities of today's economic climate. From understanding the increased use of external consultants by organizations to identify growth sectors like AI and ESG, Jess provides a roadmap for building a stable sales pipeline.  With economic challenges ahead, it's vital to focus on building a stable B2B sales pipeline and enhance your sales skills. Companies are set to spend billions, and external consultants will be in high demand. Whether you're exploring new corporate revenue streams or adjusting strategies, understanding these trends is key for navigating success. This episode is a must-listen if you're looking to adapt your business strategies for success in 2025 and beyond. So, whether you're a seasoned pro or new to the corporate sales game, this episode is sure to provide some much-needed inspiration and direction. In this episode I'm sharing; Navigating Economic Challenges: Building a Stable Sales Pipeline for 2025 and Beyond Selling to Corporate in 2025: Insights and Strategies for Success How Economic Changes Impact B2C and B2B: Lessons for Small Business Owners The Current Landscape: 2025 is brimming with potential, despite the economic challenges. UK corporates alone are expected to spend £15.7 billion on external consulting, which includes diverse opportunities for coaches, consultants, trainers, speakers, and service providers. Corporate Opportunities: Companies are dynamically adjusting to global changes, and more than half intend to increase their use of external consultants over the next year. This is your chance to step in with the right sales skills. Key Quotes; Redefining Work-Life Balance: "I have cut my working week down significantly, by a day and a half a week, which is something that I never thought I would be able to do because I'm obsessive about work." 00:01:5700:02:09 "Those companies who are selling anything high ticket to consumers will already have plans in place and they will already have the data around in recessive or economically difficult environments. And they already have risk departments and very very experienced financial professionals who will predict these kind of things and that company will have been gearing itself up to make it through these kinds of environments, which is why it's much easier for them as large organisations who've been through this kind of thing before to predict how they are going to survive and thrive through an economically uncertain environment rather than you or me." 00:37:0600:37:51 "Now what was really interesting during my period of research for this episode was the fact that 58% of companies say that they are going to be using external consultants more in the next twelve months than they have previously. In fact, only 1% of companies said that they would use external consultants less." 00:39:2600:39:51 Investing in Sales Strategy: "And if you don't invest in your sales strategy... you are going to struggle this year." 00:56:5900:57:02   Key Resources Mentioned in this Episode: Click here for the Cold Email Outreach Conversion Course here.    Grab your Sales Tracking Spreadsheet here.   Click here to watch my video on how to troubleshoot your sales process.!   Join The C Suite ® Self Study now! If you're looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.    Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.   Top 5 Business Development Questions: If you're looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.   Connect with me on LinkedIn.   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.    Click here if you would like to listen to my TEDx talk.

Spring is here, the sun is shining, and it's the perfect time to revamp your B2B sales strategies. With the new financial year underway, we have three crucial months to maximise our corporate sales efforts before the summer relaxation kicks in. In our latest episode of Selling to Corporate ®, we've tackled an often-overlooked topic: buying indicators on B2B sales calls. Many of us may not even realise we're missing these, and it's costing us potential revenue. I am looking  into the world of buying indicators and how they play an essential role in enhancing your B2B sales process. As we kick off the new financial year, it's crucial to identify these indicators and navigate sales calls with confidence.   In this episode I'm sharing; Buying Indicators Explained What are buying indicators? These are verbal or nonverbal cues that show a prospect's interest in progressing with a sales process. Jess emphasises the importance of recognizing them to avoid missing opportunities. Handling Practical Questions and Objections Jess touches on how questions about terms and conditions, or potential objections like the need for cancellation clauses, are often positive buying indicators rather than signs of disinterest. They're part of the prospect considering the practicalities of working with a supplier. Objections as Positive Indicators Jess assures us that objections during sales calls should be seen as positive indicators. These conversations are vital as they are opportunities for deeper engagement and understanding, potentially leading to successful conversions. As we move into April with its fresh start to the financial year, it's the prime time to hone your sales strategies before the summer relaxation mode sets in. We're exploring a critical aspect of the sales process that many, even seasoned sales professionals, tend to overlook: buying indicators. These are the subtle cues, both verbal and non-verbal, that signal a prospect's interest in progressing further. Understanding these indicators can make the difference between a stagnant sales pipeline and one that flourishes with corporate contracts. Jess breaks down the concept of buying indicators, starting with the fundamental question, "What is a buying indicator?" Simply put, it's any sign that suggests a potential client is interested in advancing the sales process. This could be as overt as a prospect leaning in with enthusiasm during a meeting or as nuanced as a thoughtful question about your service terms and conditions. But why are these indicators often missed? Jess points out that many people, including those with a strong understanding of sales theory, don't actively look for these cues in real-time interactions. This episode doesn't just define what these indicators are but also guides listeners on how to navigate them effectively, particularly when they don't seem obviously positive. If you're struggling to convert more in your sales calls, Jess suggests focusing on not just recognising buying indicators but also refining your overall sales strategy. By aligning every step of your sales funnel—from lead generation to the final closing—you can maximise every opportunity and keep your pipeline active and robust.   Sales is not just about outcomes but the journey. Recognising the two positive buying indicators—enthusiastic engagement and thoughtful objections—can provide you with the competitive edge needed in today's corporate sales environment. So, take these insights, apply them, and see how they transform your approach, leading to more dynamic sales conversations and successful closings. Key Resources Mentioned in this Episode:   Click here for the Cold Email Outreach Conversion Course here.    Grab your Sales Tracking Spreadsheet here.   Click here to watch my video on how to troubleshoot your sales process.!   Join The C Suite ® Self Study now! If you're looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.    Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.   Top 5 Business Development Questions: If you're looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.   Connect with me on LinkedIn.   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.    Click here if you would like to listen to my TEDx talk.  

If you're ready to rock your cold outreach and start converting more leads into qualified sales calls, then visit https://smartleaderssell.thrivecart.com/cold-email-outreach-conversion-course/ and use the code PODCAST for your special listener discount! Ready to analyse the first 90 days of 2025 from a sales perspective? In this episode we're not about pointing fingers or dwelling on what could have been done differently. Instead, it's about helping you make objective, data-driven decisions to set a successful course for the rest of the year. We're having an in-depth discussion on ninety-day analysis—what it is, why it's effective, and how it can provide critical early insights into your sales trajectory. Jess shares her excitement about recent events and highlights the positive impact that in-person interactions have on strategy and support, specifically praising her boardroom event and the Converting Corporates session. She talks passionately about how being in a room filled with like-minded entrepreneurs and business professionals, sharing common goals and energies, can significantly boost your motivation and clarity. These events showcase the power of collaboration and community in driving individual success. Transitioning into the core content, Jess emphasizes the importance of using data to assess your current path realistically. With a mix of humor and practicality, she introduces the key troubleshooting questions you need to ask: How many leads have you engaged in a lead generation cycle this quarter? How many qualified sales calls have occurred? What is the number of qualified proposals you've sent out? How many sales have you successfully closed? What's your average transaction value? These critical questions are designed to provide a clear picture of your sales funnel's effectiveness and highlight areas needing refinement. Jess explains that these metrics can pinpoint where your sales process might be faltering, whether it's the lead generation stage, conversion to calls, or closing deals. Moreover, Jess shares insights into what separates the most successful salespeople, stressing the importance of focusing on the right activities. Successful individuals in sales don't chase after trends or engage in comparison with others; instead, they maintain unwavering focus on their strategies and execution. Jess believes that implementing a proven strategy with full accountability, alongside honing specific skills, is pivotal for consistent success. We're also looking at the collective anxiety about trying new things or fear of failure, which is a barrier for many. Jess reassures listeners by encouraging a mindset shift—from fearing negative outcomes to leveraging data-driven decisions to fuel confident actions. Toward the episode's end, Jess urges listeners to evaluate their own sales processes—do you have a strategic approach, are they implementing effectively, and is there accountability from knowledgeable peers? If any of these elements are missing, it might be time to seek out support structures that can provide these missing pieces. In the spirit of continuous improvement, Jess invites the audience to send their sales numbers for an analysis if they are unsure about where their process might be falling short. This gesture not only offers practical help but also reinforces the community aspect she champions throughout the episode. Whether you're already seeing success or searching for ways to improve your Q2 performance, this episode serves as a comprehensive guide to refining your sales strategies for sustained success. Tune in to transform how you approach your sales activities and enjoy a fuller, more rewarding path to your business goals. Key Resources Mentioned in this Episode:   Click here for the Cold Email Outreach Conversion Course here. Use PODCAST for your special discount.   Grab your Sales Tracking Spreadsheet here.   Click here to watch my video on how to troubleshoot your sales process.!   Join The C Suite ® Self Study now! If you're looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.    Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.   Top 5 Business Development Questions: If you're looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.   Connect with me on LinkedIn.   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.    Click here if you would like to listen to my recent TEDx talk.  

If you're stuck in a reactive sales cycle, feeling overwhelmed every new month with zero sales on the board, then this episode is perfect for you!  Discover the secrets of the 'thirty day sales mindset' - and learn how to set the right sales foundation for growth. Whether you're struggling with lead generation, sales call conversions, or are finding that your content isn't bringing the results you need, Jess breaks down the necessary steps to troubleshoot your sales process and prioritise revenue-generating activities. So, if you are one of those people who have just realised that you are IN the year but haven't managed to take full action yet? Then now is the time to get your outreach done before you get left behind. You can grab my proven Cold Outreach Course by heading to: https://smartleaderssell.thrivecart.com/cold-email-outreach-conversion-course/ and say goodbye to revenue roller coasters and hello to predictable sales results!     In this episode I'm sharing; 1. What is a real 30 day sales mindset? This is actually designed to be 30 days of sales focus where trained salespeople set the right sales foundations for moving into new markets/ setting themselves up for success.   2. What is it in the entrepreneur world? Unfortunately, it's the focus that most people have because they start at 0 sales every month. So instead of actually taking a step back to set the right foundations / give themselves time to really learn, set the sales stage and do... they just bounce reactively from month - month revenue and never progress their results.   3. What's the impact? Less growth in your sales (year on year) reactive/ rollercoaster revenue, high pressure delivery months + overwhelm, selling at discounted rates to just get sales through the door, no pipeline development/ lead generation so stalls your sales later down the line even if you're not seeing it now. Basically when used without a strategy like my cash injection for corporate strategy, it's just a dangerous hand - mouth way of running your business as a coach/ consultant/ speaker / trainer/ DFY and ends up with burnt out service providers who struggle to sell.   4. What to do instead? If you're already seeing this impacting your business OR recognise the signs? You need to do something now. You can absolutely set good foundations in place if you know how to manage setting foundations and balance that with critical sales activities. If you don't? You need to get the cold outreach course now and start putting that outreach plan in place OR message me to find out where your gaps are and start fixing them properly. Remember, in a changing market + challenging economy, the worst thing you can do is ignore early signs... it'll cost you more later.   Key Quotes; The Pitfalls of the Thirty Day Sales Mindset: "I'm seeing more people than ever being super burnt out and overwhelmed because they're bouncing reactively month to month." 00:23:3400:23:41 "Reassess and Refocus for Real Revenue: This is a perfect time at the end of your first ninety days of 2025 to be reassessing what your actual sales numbers are and what your real revenue generating activity has been like." 00:03:5200:04:07   "The Key to Consistent Revenue": "Putting those foundational pieces in place, having that laser focus sales mindset and actually doing the right things, troubleshooting your sales process and fixing the right gaps, it's going to make you way more money, way more quickly than doing something fancy." 00:53:3800:53:55 The Revenue Roller Coaster: "And all of this combined means that from a revenue perspective, we end up on this reactive roller coaster feast and famine revenue cycle, where we bounce around from doing lots and lots and lots of short term sales activities that are designed to generate short term revenue." 00:32:4700:33:04 Listen in for exclusive tips, actionable insights, and a special offer on the Cold Outreach Conversion Course to help you reach your sales goals with confidence and clarity.  Head to The Cold Email Outreach Conversion Course using the coupon code PODCAST. Key Resources Mentioned in this Episode:   Click here for the Cold Email Outreach Conversion Course here. Use PODCAST for your special discount.   Grab your Sales Tracking Spreadsheet here.   Click here to watch my video on how to troubleshoot your sales process.!   Join The C Suite ® Self Study now! If you're looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.    Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.   Top 5 Business Development Questions: If you're looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.   Connect with me on LinkedIn.   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.    Click here if you would like to listen to my recent TEDx talk.  

Are you struggling to convert your corporate leads into clients? In our latest Selling to Corporate ® podcast episode, I reveal the number one piece of content you truly need: a corporate newsletter. Instead of getting lost in the endless cycle of social media posts, focus on a well-crafted newsletter to book sales calls and engage decision makers. It's a game changer in the B2B world! Whether your list is big or small, this strategy can transform your sales pipeline. Tune in today and discover why content on LinkedIn won't pay your bills—but the right newsletter strategy just might!   In this episode I'm sharing; Why corporate newsletters are your best tool to book sales calls How to avoid content traps and leverage corporate newsletters for sales conversions Common misconceptions about corporate newsletters The importance of content in corporate sales Why you should attend this year's Converting Corporate Event   Key Quotes; "A corporate newsletter done well is actually one of the best sales tools that you can have in your business B2B." 00:17:4800:17:54 "Your list size is irrelevant when you're thinking about your corporate newsletter because these are people who are actively engaged in your area of specialism and who are most likely to pay you." 00:24:4000:24:54 "Having a newsletter, however you choose to create, is integral for your business. It's absolutely integral for booking sales calls with people who have not yet converted." 00:35:2600:35:38 "No; creating endless amounts of content is not going to help me make cash." 00:16:0300:16:08  "You are never going to have to post again on LinkedIn if you don't want to. And you're going to do something else that is much, much better and actually going to book you sales calls with qualified stakeholders." 00:03:4600:03:56 "If you are not booking five or more qualified sales calls a month with prospects in the corporate space, you, a, need a newsletter, and, b, really need to be working on improving your sales strategy." 00:27:2700:27:40   Key Resources Mentioned in this Episode:   Tickets are now on sale here for the Converting Corporates Event 2025.   Grab your Sales Tracking Spreadsheet here.   Click here to watch my video on how to troubleshoot your sales process.!   Join The C Suite ® Self Study now! If you're looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.    Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.   Top 5 Business Development Questions: If you're looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.   Connect with me on LinkedIn.   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.    Click here if you would like to listen to my recent TEDx talk.  

I was so excited to record today's podcast on whether you should be hiring a salesperson to build your B2B revenue! It may be a slightly controversial topic but stick around to learn about the practical reasons why hiring a salesperson might not be the right move for your business at this stage, the high costs and risk factors involved, and how to ensure a successful onboarding process if you do choose to hire.  If you've been considering adding a salesperson to your team or have already done so with less-than-stellar results, then tune in. I'll also be addressing the frustrations many business owners felt last year about generating revenue and the challenges of building out a sales process and helping you to understand the key considerations you need to take into account before making the decision as to whether you should hire a salesperson to build your B2B revenue! Plus, I'll share how and when to invest in your own sales skills through resources like The C Suite ® to build a proven, metrics-driven sales process that sets your business up for scalable success. In this episode I'm sharing; Should you hire a salesperson to boost your B2B revenue in 2025? The pros and cons of hiring salespeople for small business success Is hiring a salesperson the right move for your growing B2B business? Key considerations before hiring a salesperson for your coaching or consulting business Building a proven sales process before hiring and essential tips When to hire a salesperson and when to train yourself instead Common pitfalls in hiring salespeople for small businesses Why you might want to rethink hiring a salesperson right now The high stakes of hiring salespeople for a small business under 150k revenue Effective sales process training: Your path to hiring success Key Quotes; "When coaches and consultants and service-based business owners generally are thinking about hiring a salesperson, they can be so caught up in the fact they just don't want to do sales activity, or they just hate sales and want to get rid of that job, that they don't necessarily, prepare in the best way for having a salesperson." 00:14:1900:14:40 "So if you're somebody who is generating less than 150 k a year in revenue yourself for your own business, then a salesperson probably shouldn't be top of your list for hiring." 00:03:5800:04:10 "It doesn't matter what you call a salesperson, whether you're saying that you want a closer or a new biz development exec or an account manager, unless you know what skills are required in those roles and how to interview to find out whether those people have those skills, it's going to be a very, very time consuming lengthy process." 00:29:1100:29:39 "What you will find is that the best salespeople out there are usually the most expensive. So unless you've got something that is going to help set them up for success right from the beginning, you could end up paying a very, very high salary, a very high monthly cost for somebody who arguably could have been absolutely phenomenal, when working for a large company where they were adequately supported." 00:34:2900:34:58 "Most companies will actually give salespeople, new salespeople, a grace period where they don't actually have to bill or they don't expect them to bill." 00:18:2700:18:37   Key Resources Mentioned in this Episode:   Tickets are now on sale here for the Converting Corporates Event 2025.   Grab your Sales Tracking Spreadsheet here.   Click here to watch my video on how to troubleshoot your sales process.!   Join The C Suite ® Self Study now! If you're looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.    Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.   Top 5 Business Development Questions: If you're looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.   Connect with me on LinkedIn.   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.    Click here if you would like to listen to my recent TEDx talk.