Send us a text This week on Selling on Giants – eCommerce News and Updates, we run through a busy cross-platform cycle that delivered something rare. Amazon gave sellers tools that actually help, Walmart doubled down on creator revenue, Etsy sharpened its holiday search game, Target leaned into AI, and Meta transformed Marketplace into a social discovery engine. In this mixed-marketplace edition, I break down what changed, why it matters, and what smart operators should be doing right now. In...
Send us a text This week on Selling on Giants – eCommerce News and Updates, we run through a busy cross-platform cycle that delivered something rare. Amazon gave sellers tools that actually help, Walmart doubled down on creator revenue, Etsy sharpened its holiday search game, Target leaned into AI, and Meta transformed Marketplace into a social discovery engine. In this mixed-marketplace edition, I break down what changed, why it matters, and what smart operators should be doing right now. In...
Send us a text Most eCommerce founders focus on sales — but ignore the numbers that tell the real story. In this episode of Selling on Giants, host Will Haire sits down with Arthur Glinkin, co-founder of S&G Bookkeeping and tax consultant at Deloitte, to uncover the bookkeeping habits that fuel sustainable eCommerce growth. In this episode, we cover: Q: What are the most common bookkeeping mistakes eCommerce sellers make? → From ignoring sales tax nexus to misreporting Shopify payouts,...
Send us a text Amazon turns 25 — and the sellers who built it have thoughts. In this week’s Selling on Giants – eCommerce News & Updates, Mr. Will breaks down Amazon’s self-congratulatory milestone and the growing gap between the company’s narrative and the seller reality. From rising fees to shrinking margins, it’s the anniversary party with mixed reviews. We also cover the biggest shifts shaping marketplace strategy as we close out 2025: Amazon’s 25-Year Milestone – Two and a half trill...
Send us a text In this episode, we had the pleasure of speaking with Justin Chen, Co-Founder of PickFu, a leading consumer research platform that helps brands validate product and packaging decisions through real, targeted feedback. Justin shared powerful insights on why packaging is one of the most underestimated growth levers in eCommerce and how optimizing it can dramatically boost conversion across Amazon, Walmart, Shopify, and beyond. Whether you're just getting started or already growin...
Send us a text Amazon is training shoppers to buy with AI instead of search — and sellers who don’t adapt may never show up again. In this week’s Selling on Giants – eCommerce News & Updates, Mr. Will breaks down 13 stories shaping how brands win online in Q4 and beyond. It’s fast, sharp, and built for operators who want the signal, not the noise. Here’s what’s on deck: Amazon’s AI Shopping Guides and “Help Me Decide” — two new tools that turn search fatigue into guided shopping. Listings...
Send us a text Amazon’s turning spreadsheets into strategy with its new Custom Analytics dashboard — and that’s only the start. In this week’s Selling on Giants News & Updates, Mr. Will breaks down: Amazon’s Custom Analytics launch and what metrics actually matterThe new “Enhance My Listing” AI tool and how to keep your voice humanAmazon’s and Walmart’s holiday ad playbooks for Q4 dominationWhy “peak season” is now a year-round gameHow AI shopping agents are rewriting retail strategyTarge...
Send us a text This week on Selling on Giants – eCommerce News & Updates, Mr. Will breaks down everything sellers need to know to dominate Q4. From Amazon’s Peak Readiness Playbook to Walmart’s fee waivers, Target’s AI-driven turnaround, and Shopify’s conversion hacks—this is your complete game plan for a profitable holiday season. We start with the big one: Holiday Prep Twenty Twenty-Five. What to do, when to do it, and how to make sure your deals, inventory, and ad budgets are ready bef...
Send us a text Amazon’s turning the holidays into a personalization arms race—while Walmart quietly sells the top of its search results. Welcome to Selling on Giants – eCommerce News & Updates, where I’m Mr. Will, and this week we’re breaking down the biggest moves shaping Q4. Here’s what’s inside: Amazon’s Custom Revolution – New bulk upload tools make it easier than ever to offer personalized products at scale. If you sell anything giftable, this could be your Q4 advantage. Walmart’s Se...
Send us a text This week on Selling on Giants – eCommerce News & Updates, we’re diving into the biggest shifts shaping marketplace strategy for Q4 and beyond. AI search is officially changing the SEO game. SEMrush says AI-driven search tools like Google AI Overviews, ChatGPT, and Perplexity will surpass traditional Google traffic by 2028—and those clicks will be worth more than ever. We break down what that means for content strategy, conversions, and how to write pages that AIs actually ...
Send us a text In this week’s Selling on Giants – eCommerce News & Updates, Amazon takes a historic $2.5 billion hit from the FTC over “dark patterns” in its Prime sign-up and cancellation flows. We break down what the ruling means for sellers, how Prime members can claim refunds, and why UX design is no longer just about conversions but now a compliance risk. Meanwhile, ChatGPT has become a surprising traffic driver for Walmart, Etsy, and Target, while Amazon blocks AI crawlers to protec...
Send us a text In this episode of Selling on Giants, host Will Haire sits down with Rob Wiltsey, founder of VideoFresh and co-founder of Future Foundations AI. Rob has worked with some of the biggest Amazon sellers in the world, helping them turn video into a true sales engine. Together, they dive into: ✅ The biggest mistakes brands make with Amazon video (and how to avoid them) ✅ Why long-tail keyword intent should guide your video creative ✅ How to balance AI-powered workf...
Send us a text Amazon Accelerate 2025 delivered four packed days of announcements from Andy Jassy’s vision for sellers to a wave of AI-powered tools and supply chain shifts that will shape how brands operate on the marketplace. In this episode of Selling on Giants – eCommerce News & Updates, I cut through the PR gloss and break down what matters for your business. We cover: Agentic AI and the new Seller AssistantCreative AI democratizing high-quality adsData democratization with Clean Roo...
Send us a text In this September 16, 2025 episode of Selling on Giants – eCommerce News & Updates, Mr. Will covers the trends shaping the busiest season of the year. Deloitte is forecasting U.S. holiday retail sales to rise to as much as $1.62 trillion, with eCommerce leading the way at over $310 billion. Value will be the deciding factor, meaning promotions, bundles, and polished digital shelves are more important than ever. Amazon is sharpening its toolkit. Multi-Channel Fulfillment ord...
Send us a text In this September 9, 2025 edition of Selling on Giants – eCommerce News & Updates, Mr. Will unpacks the marketplace shifts that sellers need to know as Q4 ramps up. We start with Amazon’s Prime Big Deal Days, where submissions close September 12 and FBA inventory deadlines are already in play. Deep discounts may unlock merchandising, but only if stock is staged correctly. From there, we tackle catalog “gymnastics”, sellers merging unrelated products into one parent listing ...
Send us a text In this special edition of Selling on Giants News and Updates, Mr. Will breaks down everything sellers need to know from Walmart’s Let’s Grow event. Walmart is no longer playing catch up. They are rewriting the rules of marketplace growth, and the sellers who move first stand to gain the most. Based on conversations with category managers, this episode unpacks Walmart’s roadmap to expand assortments, improve the customer experience, and roll out seller friendly tools that can a...
Send us a text In this August 26, 2025 edition of Selling on Giants News & Updates, Mr. Will breaks down the biggest stories shaping Amazon, Walmart, Target, and the wider world of eCommerce. We start with Amazon’s growing return problem, the hidden costs, the rise of fraud, and why “Easy Returns” is putting small sellers at risk. This is a preview of our upcoming BellaVix blog feature The Dirty Secret Behind Amazon’s Return Policy: Small Sellers Are Paying the Price releasing on Septembe...
Send us a text In this August 19, 2025 episode of Selling on Giants – eCommerce News & Updates, Mr. Will breaks down the headlines shaping how sellers prepare for Q4 across Amazon, Walmart, Shopify, eBay, and beyond. Walmart is waiving Q4 storage fees to lure more inventory into their fulfillment network, while Amazon is doubling down on strict deadlines and peak fees for Prime Big Deal Days, Black Friday, and Cyber Monday. eBay is bringing resale fashion back to the runway with live shop...
Send us a text In this August 12, 2025 episode of Selling on Giants – eCommerce News & Updates, host Mr. Will delivers a deep dive into the biggest marketplace changes and retail trends shaping Q4 strategy for Amazon, Walmart, eBay, and eCommerce sellers. Amazon has officially lifted the calendar restrictions on Prime Exclusive Deals, allowing sellers to run them year-round instead of only during events like Prime Day. These promotions are exclusive to Prime members and come with high-vis...
Send us a text In this August 5, 2025 edition of Selling on Giants – eCommerce News & Updates, Mr. Will unpacks a jam-packed week of platform shifts, seller pain points, and retail evolution, all delivered with the clarity and dry wit you’ve come to expect. We start with Amazon’s controversial update to seller feedback: customers can now leave star-only ratings with no written explanation and no option for sellers to appeal. FBA sellers are already raising red flags about delivery issues ...