Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Lately, alternative shipping options have proven invaluable. Here’s a 3PL warehouse pro with an update as well as a Walmart and Amazon comparison.

Updates to variation listing Armageddon, Walmart is now tying its online offerings to its retail stores, and our brand new YouTube channel has just launched! These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Update to irrelevant or redundant variation theme removal https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUEszWTIyTko1MktORVVQ New YouTube Channel for the Serious Sellers Podcast and Weekly Buzz by Helium 10 https://www.youtube.com/@Helium10SeriousSellersPodcast Amazon resumes Google Shopping ads – but not in the U.S. https://searchengineland.com/amazon-resumes-google-shopping-ads-international-domains-461238 Walmart ties marketplace to stores, debuts AI seller tools https://finance.yahoo.com/news/walmart-ties-marketplace-stores-debuts-122600640.html Walmart Rolls Out Faster Deliveries for 3rd-Party Sellers https://www.pymnts.com/walmart/2025/walmart-rolls-out-faster-deliveries-for-3rd-party-sellers/ Send meltable inventory to FBA starting September 22, 2025 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVTROUlI3OFIzRFZLSkta Enrollment changes for FBA Liquidations and Donations programs https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ0dHSzlXWFhVNlo2Q0g2 Protect your account from deactivation with Account Health Assurance https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSFpFSlU0SkFXOEJBRlJQ Optimized targeting for Sponsored Display Conversion campaigns https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-automatic-targeting-for-conversions/ Don't miss out on these crucial updates and insights for sellers looking to thrive in the e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:51 - Variation Armageddon Update 02:29 - New YouTube Channel 03:23 - Amazon Google Ads 05:02 - Black Box Update 08:00 - AI Walmart Tools 09:52 - Walmart Next Day Delivery 10:50 - Meltable Inventory Update 11:42 - FBA Liquidations Update 12:57 - Custom Ads Rules 19:05 - Protect You Account 20:47 - Optimized Targeting

Amazon will soon break up your variation listings. Sponsored products are now showing up on Alexa. Soon, all TikTok Shop sellers will have to use a native AI-based PPC tool. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Removal of irrelevant variation themes will start September 2 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRVozVFk2UlpLQ0xSUk05 Alexa+ tests product discovery through conversational AI https://advertising.amazon.com/en-us/resources/whats-new/alexa-test-product-discovery-through-conversational-ai/ TikTok's new AI mandate is getting backlash from big advertisers https://www.businessinsider.com/tiktok-gmv-max-september-shop-ads-big-brand-pushback-2025-8 Amazon Deal Types https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQlFYRTJDR1RLTVlBS1lG Protect your account health by preventing trademark violations https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVUZVVFlUWFhENE5VQlJB Boost Labor Day sales with Outlet deals https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNDVYMks1RlU4NE4zRzNU Update to percentage-off promotions without claim codes https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTEdEQzc0UzRKOTVZQlZR As we prepare for episode 700 of the Serious Sellers Podcast, Bradley is excited to share our new global launch strategies and keyword research adventures. From an upcoming Maldives trip to a Bali blast episode, we offer insights into optimizing listings and securing top search results for key product launches. With practical tips and strategies, this episode is a must-listen for anyone looking to thrive in the evolving e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:04 - Huge Variation Update 05:46 - Alexa + Showing Ads 09:21 - EU Inventory Heat Maps 11:07 - TikTok AI Ads Change 12:29 - Amazon Deal Types 16:19 - Amazon Influencers 20:39 - Trademark Rules Reminder 21:43 - Labor Day Outlet Deals 23:00 - % Off Promos 23:41 - 2 PPC Workshops Next Week!

Amazon Accelerate’s full agenda is live with a limited-time discount. Amazon is taking on Walmart and Instacart with a massive same-day grocery expansion, and Q4 inventory deadlines are here! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Plan your Amazon Accelerate 2025 experience! https://sell.amazon.com/blog/plan-for-accelerate Amazon Accelerate Agenda Builder now available to customize your experience https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTVNGUzVGVDRURlVFTlVH Helium 10 Elite Q3 Workshop at Amazon Accelerate - https://h10.me/q3workshop Amazon now offers same-day perishable grocery delivery in over 1,000 cities and towns with plans to double that reach by year's end https://www.aboutamazon.com/news/retail/grocery-delivery-amazon-same-day-store Helium 10 Ads now supports TikTok advertising, allowing users to create, manage, and analyze TikTok ad and live campaigns alongside their Amazon and Walmart ads in one dashboard. Currently available for Elite members, this version lets you connect your TikTok accounts, view performance metrics, and manage campaigns, with more features planned for future rollouts. Strategy of the Week: Helium 10’s Keyword Tracker lets you instantly view historical keyword ranking data from past years, even if you just started tracking today. This feature works for both your products and competitors, making it easy to see rankings from key events like past Prime Days or Q4 without losing any historical insights. Get ready for the holiday shopping season - Q4 Inventory Deadlines https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQlFYRTJDR1RLTVlBS1lG You can now enroll heavy and bulky items in Amazon Vine https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRUY5UThOTUE4R0RNTTg5 Monthly AI Webinar by Helium 10 - Amazon Image Generation with Chat GPT-5 Register here: http://h10.me/aimaugust Helium 10 Ads now includes a powerful update to keyword harvesting that prevents duplicate keywords or ASIN targets from being suggested across campaigns with the same match type. This automation saves sellers significant time by ensuring new targets are only added where they don’t already exist, eliminating the need for manual cross-checking. Whether you're looking to optimize your current strategies or explore new avenues, this episode has the buzzing insights to help you thrive in the evolving e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:47 - Amazon Accelerate Discount 03:03 - TikTok Ads Boost 06:01 - Prime Grocery Expansion 07:12 - Spy Competitor Sales 09:54 - Q4 Inventory Deadlines 11:24 - Ads Keyword Harvesting 16:02 - More Vine Reviews 16:22 - Monthly AI Webinar  

On this week's episode of the Weekly Buzz. There's a new worldwide de minimis rule, e-commerce sellers might be scrutinized more closely by the IRS, and Amazon might start delivering ads through conversations with Alexa. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Shein’s and Temu’s prices will get hit even harder by the new de minimis rule https://edition.cnn.com/2025/08/03/business/trump-suspends-duty-free-shipments-temu-shein Expand your reach with the new global selling experience https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWkM3N0dIMlVOWDJUTFhH New Feature Alert: Helium 10 Ads Now Supports Store Spotlight and Video Campaign Creation! Sellers can now create Sponsored Brand Store Spotlight and Sponsored Video ads directly within Helium 10 Ads, without jumping to Seller Central. This makes keyword and ASIN harvesting for these campaigns more streamlined than ever. IRS Targeting E-Commerce Sellers in 2025: Clear Start Tax Warns Shopify, Etsy, and Amazon Vendors to Prepare https://www.usatoday.com/press-release/story/11793/irs-targeting-e-commerce-sellers-in-2025-clear-start-tax-warns-shopify-etsy-and-amazon-vendors-to-prepare/ Amazon CEO wants to put ads in your Alexa+ conversations https://techcrunch.com/2025/07/31/amazon-ceo-wants-to-put-ads-in-your-alexa-conversations/ Amazon’s latest actions against fake review brokers: Amazon secures largest-ever legal win against global fake review network https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers Amazon.com announces second quarter results https://www.aboutamazon.com/news/company-news/amazon-earnings-q2-2025-report Finally, discover how Helium 10's Inventory Heat Maps can revolutionize your inventory management, ensuring you outpace customer expectations. Get ready for insights tailored to boost your e-commerce success! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:51 - Worldwide De Mimimus Rule 03:05 - Star Rating Update 04:59 - New Amazon Global Experience 06:46 - Sponsored Brand Video Ads 08:59 - IRS Targeting Ecom Sellers 11:09 - Alexa Ads 12:39 - Fake Reviews CrackDown 14:33 - Strategy of the Week: Inventory Heat Maps 16:35 - Amazon Earnings

A new Amazon review and seller feedback policy has sellers up in arms. Amazon is no longer advertising on Google. You might start seeing TikTok videos and ads in your local shopping mall. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Update to Amazon seller feedback experience: Introducing star-only ratings https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOU1HS0pZSkJERVVBTVBD Amazon Halts All Google Shopping Ads Globally in July 2025 https://www.webpronews.com/amazon-halts-all-google-shopping-ads-globally-in-july-2025/ Walmart bets on AI super agents to boost e-commerce growth https://www.reuters.com/business/retail-consumer/walmart-bets-ai-super-agents-boost-e-commerce-growth-2025-07-24/ No More Amazon Prep https://sellercentral.amazon.com/help/hub/reference/G201023020 Temu Hits Roadblock in Efforts to Compete With Amazon https://www.pymnts.com/news/ecommerce/2025/temu-hits-roadblock-in-efforts-to-compete-with-amazon/ TikTok expands efforts to move beyond the phone https://www.retaildive.com/news/tiktok-out-of-phone-westfield-malls-rockbot/756324/ Offer faster regional deliveries with Premium Shipping https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTERCUENBVThUSDdBMjQ0 With these insights, we aim to equip our listeners with valuable strategies and knowledge to navigate the ever-evolving e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:01 - Seller Feedback Change 06:23 - Amazon Says Bye to Google 07:39 - Auto Keyword Harvesting 11:01 - Walmart AI Super Agents 13:12 - No More Amazon Prep 15:02 - SQP With AI 19:21 - Temu Trouble 20:20 - New TikTok Placements 22:09 - Premium Shipping

Amazon may have quietly raised prices on low-cost items, while Walmart lowered its prices. Accelerate early bird pricing is ending soon. This and more are in today’s Weekly Buzz. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon Raises Prices on Low-Cost Goods Following Tariffs https://www.pymnts.com/news/retail/2025/amazon-raises-prices-on-low-cost-goods-following-tariffs/ Amazon Accelerate speaker lineup announced and early bird pricing ends soon https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWVpWWVhURFk2RzYzMlQ5 New Fee Explainer tool breaks down charges to your selling account https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRlA2UVc5QllKWENDWUtS In our final segment, we introduce new tools from Helium 10 that can transform your marketing efforts. The Share of Voice feature and the upgraded Amazon Influencer Finder tool offer insights into brand visibility and influencer outreach, helping you navigate the competitive landscape. With these tools, you'll be equipped to connect with niche influencers and secure authentic reviews, enhancing your brand's presence in the digital marketplace. Join us as we unpack these powerful resources and set you on the path to success. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:51 - PPC Targeting Hack 05:11 - Price War Twist? 07:06 - Accelerate Savings Alert 08:20 - Amazon Fee Explainer 09:26 - Share of Voice 12:15 - Influencer Finder

In today's buzzing episode, we've got Prime Day results based on data collected by Pacvue, is OpenAI entering the e-commerce game? And new updates to flat files for uploading products in bulk. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Commerce Accelerated: Prime Day 2025 Preliminary Wrap-Up https://www.linkedin.com/pulse/commerce-accelerated-prime-day-2025-preliminary-wrap-up-burdick-xmbtc/ Prime Day event drives over $24 billion in US e-commerce sales, sees AI-driven boost https://americanbazaaronline.com/2025/07/15/prime-day-event-drives-over-24-billion-in-us-e-commerce-sales-sees-ai-driven-boost-465082/ OpenAI Seeks Piece of ChatGPT-Driven eCommerce Sales https://www.pymnts.com/artificial-intelligence-2/2025/openai-seeks-piece-of-chatgpt-driven-ecommerce-sales/ Amazon Bulk Upload Improvements https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR044TEY0VEJOVVM0VDdC Amazon’s AI brand name tool now includes personality field https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRVMzOERTVFI0RVZQS0VC Amazon’s new guide helps you enroll in Brand Registry https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM1lKV1I1OUZXR1g5QktZ FBA Inventory page updates will temporarily affect reports https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS0pRWUQ5QjNRRVRFVDgy Use vacation mode to protect your Amazon account’s health https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSERQR1A5TlZOVFZOOFY5 In this week’s strategy, Bradley shares a quick strategy for Amazon sellers to effortlessly convert their Amazon listings into TikTok Shop listings using Helium 10's Listing Converter tool, saving significant time and leveraging AI to optimize content for TikTok’s unique format. This fast, bulk conversion process can help sellers tap into TikTok’s growing e-commerce potential and even surpass Amazon sales. Thanks for tuning in to the show! If you found value in today’s episode, be sure to subscribe, leave a review, and share it with a fellow E-commerce entrepreneur. For more tips, tools, and strategies to level up your e-commerce game, check out our other episodes and stay connected with us. Until next time, keep pushing forward and keep crushing it! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:49 - Prime Day Results 04:54 - Prime Day and AI 07:13 - Chat GPT Ecommerce 08:41 - Chrome Ext for KSA 12:10 - Bulk Upload Improvements 13:18 - AI Brand Name Tool 14:33 - Brand Registry Guide 15:06 - Strategy of the Week: How to Convert Your Amazon Listing to TikTok Shop 17:20 - FBA Inventory Updates 18:36 - Vacation for Sellers

Prime Day results, more details on Amazon’s Vine review system, and major updates on the TikTok app’s future. All covered in this week’s episode of the Weekly Buzz. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon Prime Day Kicks Off With $7.9B In U.S. Online Sales On First Day https://stocktwits.com/news-articles/markets/equity/amazon-prime-day-kicks-off-with-7-9b-in-us-online-sales-on-first-day/chFUCoOR500 Amazon Vine frequently asked questions https://sellercentral.amazon.com/help/hub/reference/GX3CEV63Y4ZZAP37 Helium 10 Launches Bulk Keyword Uploader for Seamless Migration from Other Tools Users can now upload hundreds of keywords across multiple products instantly. Plus, retain historical rank data and benefit from Helium 10’s superior, full-page tracking. A new TikTok app may be coming. Here’s what we know so far https://edition.cnn.com/2025/07/09/tech/tiktok-new-app-us-sale Instantly See Amazon’s Top 3 Clicked Products with Helium 10's Chrome Extension Carrie reveals how sellers with Amazon Brand Registry can view real-time click and conversion data straight from Amazon while casually browsing, with no deep dive required. Amazon Supercharges Influencer Earnings for Prime Day https://influencermarketinghub.com/amazon-supercharges-influencer-earnings-for-prime-day/ Helium 10 Ads Launches “Super Wizard” for Custom Campaign Creation Sellers can now build multiple ad campaigns at once with personalized naming structures, making campaign management faster, easier, and fully customizable. Join Helium 10’s New TikTok Shop Facebook Community for Sellers In this growing Helium 10-hosted Facebook group, you can connect with fellow TikTok Shop sellers, ask questions, share tips, and compete for future prizes. http://h10.me/tiktokgroup Helium 10’s Monthly AI Workshop Returns Next Friday with Ritu Java Join top AI expert Ritu Java for July’s AIM workshop, where she’ll share advanced strategies to use AI for keyword and product research in your e-commerce business. Sign up here: https://h10.me/aimjuly Helium 10 Elite Gets AI-Powered Search Query Performance Analyzer The new AI analysis toggle delivers instant charts and insights, such as top-converting keywords and high-value, low-visibility opportunities, streamlining data review for sellers. Last Call: Apply Now for Project X Season 2 - Casting Contestants and E-Commerce Mentors Helium 10 is filming a high-production case study series to help new and scaling sellers on Amazon, TikTok Shop, and beyond, with $10K in product funding and expert mentorship. https://h10.me/px2 That’s it for this week’s Weekly Buzz. Stay tuned, stay informed, and as always, keep crushing it in your e-commerce journey! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:03 - Prime Day Results? 02:56 - Big Vine Update Details 10:13 - Bulk Keyword Migration 13:05 - No More TikTok App? 15:45 - Search Results Strategy 18:13 - Amazon Influencer Increase 19:22 - Custom Campaign Creation 21:08 - TikTok Shop Community 21:56 - AI Workshop 22:54 - SQP AI 26:12 - Project X

Amazon may have just changed the game by letting you collect Vine reviews before your product launches. Project X is back with the $10,000 casting call, and KDP sellers are finally getting in-browser sales data inside the Chrome extension. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Get Amazon Vine reviews before your product launch https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUkVFTDNBUEtNVEdTUFlZ Project X Casting Call - h10.me/px2 New Product Announcement: Introducing Amazon Ads Enhanced Video Generator https://www.linkedin.com/posts/jeffreycohen_amazon-ads-launches-enhanced-ai-powered-video-activity-7345838124293345280-AjIG/ Tariff Pressure Hits Temu and Shein in U.S. as European Growth Accelerates https://www.modaes.com/global/companies/temu-and-shein-users-plummet-in-the-us-over-tariffs-rise-in-europe US user base of Chinese E-commerce platforms Temu & Shein plummets amid US-China trade conflict https://www.koreapost.com/news/articleView.html Alternative options when West Coast ports are congested https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ1ZMS0JMVjNDR1JUWjRO Maximum box length for FBA orders to increase https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRExXTTMyVVhTVEdFNUM2 TikTok Shop opens for business in Japan as US fate hangs in balance https://www.scmp.com/tech/big-tech/article/3316505/tiktok-shop-opens-business-japan-us-fate-hangs-balance Trump says he has 'a group of very wealthy people' to buy TikTok https://www.bbc.com/news/articles/c20nqdl5ydjo From insightful updates to valuable KDP tools, this episode is packed with everything you need to navigate the evolving e-commerce landscape. (Time Stamps) -  In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:50 - Prelaunch Vine Reviews? 02:16 - Project X Casting Call 03:47 - Ads AI Video Generator 05:16 - Helium 10 New Feature Alert 08:33 - Temu & Shein Tariff Fallout 10:17 - Port Congestion Warning 11:18 - FBA Box Dimension Change 13:28 - TikTok Shop Japan 14:37 - TikTok US Buyer Found? 16:41 - Training Tip of The Week

Walmart and Target announced competing Prime Day sales. There's a new AI tool to optimize your listings in Seller Central, and Amazon is waiving some MCF fees for Walmart orders. These and more buzzing news this week!   ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos   We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Walmart, Target announce competing Prime Day sales https://www.retaildive.com/news/walmart-target-competing-amazon-prime-day-summer-sales-events/751328/ Amazon temporarily waives seller fee tied to Walmart orders https://www.supplychaindive.com/news/amazon-mcf-walmart-surcharge-waived/751236/ Amazon Seller Central: Update product listings with new Fix Recommendations tool https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNU5XTFdHUVNUUzNNN0Ja Amazon Seller Central: Ensure compliance documentation comes from compliant labs https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWE5LQVZaRjk3SkQ1NE41 Amazon Seller Central: Add or change price discounts in bulk with new template https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRldHV0JMUk5HWUJNS1VT Amazon Seller Central: Quality guidelines for promotions https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUVNMM1MzNzMyMzQ2SDVM Walmart testing ‘dark stores’ to fill online orders, according to report https://chainstoreage.com/walmart-testing-dark-stores-fill-online-orders-according-report Wrap up the week with us as we share insights and highlights buzzing through the e-commerce world, preparing you for the upcoming trends and discussions. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:54 - Big Box vs Amazon 02:22 - Training Tip: Index Checker 05:53 - Waived MCF Fees 07:22 - New AI Listing Tool 08:16 - New Compliance Req 09:22 - Helium 10 New Feature Alerts 16:25 - New Buk Template 17:19 - Promotions Guidelines 19:16 - Walmart Dark Stores

Amazon Prime Day 2025 dates are here! TikTok Shop's deal day. Temu is back shipping directly from China? And free AI workshop tickets at Helium 10 HQ. All on today’s Weekly Buzz.   ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos   We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Prime Day is back July 8-11, with double the days and millions of deals https://www.aboutamazon.com/news/retail/amazon-prime-day-2025-date Chinese-backed Temu resumes direct sales to US after Washington-Beijing trade truce https://www.scmp.com/tech/tech-war/article/3314334/chinese-backed-temu-resumes-direct-sales-us-after-washington-beijing-trade-truce TikTok Shop is where shoppers come to discover https://newsroom.tiktok.com/en-us/tiktok-shop-is-where-shoppers-come-to-discover Helium 10 just upgraded its Influencer Finder tool, making it easier than ever to discover Amazon and TikTok creators who’ve already made videos for products like yours. With new Chrome extension features and detailed influencer insights like email, video stats, and social links, you can now connect with relevant creators in minutes instead of hours. TikTok Rolls Out New Badges To Highlight Seller Performance https://www.socialmediatoday.com/news/tiktok-adds-more-seller-badges-highlight-customer-service-performance/750637/ Helium 10’s Cerebro gives you unmatched visibility by showing keyword rankings across all seven Amazon search result pages—not just the top two or three like other tools. It also reveals where products appear in Amazon’s ad placements, helping you uncover competitor gaps, monitor fluctuations, and make smarter PPC decisions. Resellers can now generate reviews with Amazon Vine https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNjZKNlRDRzUyVVFDOVo4 Roku And Amazon’s New Deal Will Target 80% Of US CTV-Watching Households https://www.adexchanger.com/tv/roku-and-amazons-new-deal-will-target-80-of-us-ctv-watching-households/ TikTok Shop to launch e-commerce service in Japan as soon as this month https://www.japantimes.co.jp/business/2025/06/17/companies/tiktok-shop-japan/ Amazon may be extending its Black Friday/Cyber Monday deals to a surprising 12-day window, from November 20th to December 1st, based on what's showing in Seller Central. Sellers should check their dashboards now to see if they qualify and can start scheduling deals for this extended event. Helium 10 is hosting a live, in-person Elite AI Workshop on June 26th at its Irvine, CA headquarters, featuring top experts like Ritu Java and Andrew Bell— Go to h10.me/q2workshop free tickets are available with code ELITE100. For virtual attendees, join the free TikTok Shop success webinar with Paul Harvey on June 25th at h10.me/ttwebinar, and don’t miss the AI Arsenal beginner workshop with Andrew Bell and Bradley Sutton on June 23rd at h10.me/aiwebinar. This episode is packed with actionable insights to keep you ahead in the fast-evolving world of e-commerce.   In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:50 - Prime Day 2025 Dates 03:11 - Temu Shipping From China Again? 06:19 - TikTok Shop Up 120% 09:58 - Influencer Finder 16:26 - New TikTok Badges 17:59 - Training Tip of the Week 21:59 - Vine For Resellers 22:57 - Roku X Amazon 25:17 - TikTok Japan 25:37 - Amazon Black Friday Week? 27:14 - Webinars/Workshops

The new tariffs announced this week have Amazon sellers up in arms. In this episode, Bradley will show you some numbers on why it might not be as bad as you think and things that you can do to keep your profitability and avoid issues on Amazon. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Can a new set of tariffs reshape the landscape for Amazon sellers, potentially leveling the playing field and offering unexpected opportunities? Join us as we explore this complex and rapidly evolving situation, where countries like China, the EU, and Vietnam are hit with varying rates, and the de minimis loophole is no more. As sellers grapple with these changes, we highlight the need for strategic approaches to maintain profitability, such as re-evaluating HS codes and collaborating closely with suppliers and freight forwarders. Listen in to hear insights from our community, who are finding ways to stay resilient amidst the upheaval. Let’s break down how these tariffs are impacting product pricing and profit margins, using real-world scenarios to illuminate the path forward. From a $10 item to a $25 item, we reveal the calculations needed to keep your business thriving despite increased production costs. The message is one of optimism and adaptability—while the road may be bumpy, it’s not the end. Embrace this opportunity to reflect, adjust, and strategize, ensuring your business not only survives but thrives in these challenging economic times. Tune in and become part of our community navigating this journey together.   In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:00 - New Tariffs' Impact on Amazon and E-commerce Sellers 04:36 - Navigating Tariffs as Amazon Sellers 08:07 - Navigating Tariff Impact on Profitability 12:48 - Maximizing Cost Savings in International Trade 19:51 - Global Tariff Impact and Adaptation

Amazon shutting down its TikTok-like shopping feed, TikTok shop beginning its global expansion, and what is up with Shein and Temu? More buzzing news stories in this episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, TikTok Shop, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon kills ‘Inspire,’ its TikTok-style feed for discovering products https://techcrunch.com/2025/02/18/amazon-kills-inspire-its-tiktok-style-feed-for-discovering-products/ TikTok Shop expands to Europe, Japan, Brazil https://www.techinasia.com/news/tiktok-shop-expands-to-europe-japan-brazil TikTok Shop surpasses Shein, Temu in US sales growth https://www.techinasia.com/news/tiktok-shop-surpasses-shein-temu-in-us-sales-growth BillingPlatform Teams With Quickbase to Automate Revenue Management https://www.pymnts.com/partnerships/2025/billingplatform-teams-with-quickbase-to-automate-revenue-management/ TikTok Looks To Promote Livestream Shopping in More Regions https://www.socialmediatoday.com/news/tiktok-live-stream-shopping-push-brazil-japan/740389/ In our final segment, we unlock the secrets of keyword research to supercharge sales spikes. By analyzing seasonal and year-round product trends, we reveal strategies using Helium 10's powerful features, such as historical trend analysis and reverse ASIN searches. Learn how to harness these insights for a competitive edge, ensuring your products thrive in both peak and lull sales periods. As we conclude, we highlight the latest updates to Helium 10's Magnet tool, designed to elevate your Amazon business strategy as an essential step forward in the ever-evolving e-commerce world. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:46 - Amazon Kills Inspire 03:28 - TikTok Shop Expands 05:07 - TikTok Beats Temu 06:52 - Shein, Temu Shift 08:41 - TikTok Live Surges 09:39 - Follow Helium 10 On TikTok 10:38 - Helium 10 New Feature Alerts 14:56 - Training Tip: How to Check an Amazon Product’s Organic and Sponsored Rank History Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.  

Amazon announces its second-ever big spring sale. TikTok shop is opening in Mexico this week. Amazon is actually sending traffic off the platform. These buzzing stories and more in this episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Submit your deals and Prime-exclusive discounts for the Big Spring Sale https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNkwyM0xXSDRFOURZM0RL TikTok Expands In-Stream Shopping Push to Latin America https://www.socialmediatoday.com/news/tiktok-shops-expansion-mexico-latin-america/739717/ Helping customers discover even more selection on Amazon https://www.aboutamazon.com/news/retail/search-products-amazon-shopping-feature Automatic minimum thresholds for order handling capacity https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVDlDMlEzTTJTTlFNWUtE And don't miss out on quick updates through the Serious Sellers Podcast Instagram, where we share more bite-sized content. Helium 10 New Feature Alerts talks about Helium 10’s new Listing Converter for TikTok Shop. Now available for Helium 10 Elite members. Lastly, understanding the intricacies of Amazon's recommended rank can be a game-changer for your product visibility and sales. We've got real-life examples of how correcting irrelevant keyword associations can enhance PPC impressions, using tools like Helium 10's Cerebro for effective keyword optimization. For niche markets, such as coffin and Gothic-themed products, learn how to use data insights to improve your marketing strategy while maintaining a balance between business growth and personal well-being. Join us to unlock the full potential of these e-commerce strategies! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:13 - Amazon Big Spring Sale 02:45 - TikTok Shop Mexico 03:48 - Amazon Sending Customers Off Platform 06:36 - FBM Order Capacity 08:48 - Follow Bradley on Instagram 09:43 - Helium 10 New Feature Alerts - Listing Converter for TikTok Shop 10:05 - Join Helium 10 Elite 12:49 - Training Tip: Amazon Recommended Rank

Is this the end for Temu, Shein, & Amazon Haul? Secret Amazon pilot programs hint at big changes. Plus, Amazon may edit your listings next week! All these buzzing stories on today’s episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos. We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Shein, Temu, Amazon Haul set for price hikes as US shuts trade loophole https://www.reuters.com/business/retail-consumer/shein-temu-amazon-haul-set-price-hikes-us-shuts-trade-loophole-2025-02-04/ What New U.S. Policies on Imports From China Mean for Shein and Temu https://time.com/7212903/shein-temu-usps-china-hong-kong-tariffs-trump/ Secret Amazon Pilot Programs Apollo pilot program https://sellercentral.amazon.com/help/hub/reference/GA263VSD6RXPYBMC StockSmart pilot program https://sellercentral.amazon.com/help/hub/reference/GLQWZVYJH5K6X6HE Review Amazon Listing Updates https://sellercentral.amazon.com/selectiongaps/review-listing-updates Upgrade to a higher Amazon Vine enrollment tier within first 30 days https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS1RVRVNCQjlVTFc2NjNE Amazon Prime members enjoyed fastest-ever delivery speeds in 2024 https://www.aboutamazon.eu/news/retail/amazon-prime-members-enjoyed-fastest-ever-delivery-speeds-in-2024 Amazon Prime members enjoyed fastest-ever delivery speeds in 2024, and US members saved on average over $500 on delivery fees https://www.aboutamazon.com/news/retail/prime-members-us-savings-fastest-delivery-2024 Amazon announces February product event The long-delayed smarter version of Amazon’s Alexa could launch at the event this month. https://www.theverge.com/news/606622/amazon-february-event-announced-alexa Create bulk listings with your own template format https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUE5BQjlFQ1A1NENDWkVY We wrap up with exciting updates on resources like the Amazon Influencer Bootcamp inside Helium 10’s Freedom Ticket course to help Amazon influencers maximize their success. This week's strategy highlights Helium 10's Black Box feature for Amazon Brand Analytics, see verified sales by keywords over weeks or months, not just estimates but verified sales numbers for any product or group of products. Whether you're a seasoned seller or just starting out, this episode is packed with insights and strategies to help you navigate the rapidly changing world of Amazon and the e-commerce world. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:15 - Temu, Shein, Amazon Haul Dead? 07:50 - Secret Amazon Pilot Programs 17:31 - Amazon Changing Listings 19:15 - Amazon Vine Change 20:13 - 2024 Prime Delivery Stats 21:48 - Amazon Alexa Update 23:01 - Bulk Listing Update 23:35 - IDR For EU and JP 24:30 - Helium 10 New Feature Alerts 26:11 - Training Tip: Helium 10 Black Box x Amazon Brand Analytics Strategy

Is Microsoft buying TikTok? Amazon Ads Brand+ launches for DSP users. A UPS change may impact how much you have to pay to send inventory to Amazon. These buzzing news and more in today’s episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Microsoft in talks to buy TikTok, Trump says https://www.bbc.com/news/articles/c4g3z55zz7xo Amazon Ads Launches Brand+, A Way For Marketers To Leverage Shopping, Browsing And Streaming Data From Amazon’s Total Footprint https://deadline.com/2025/01/amazon-ads-launches-brand-plus-tool-shopping-browsing-streaming-data-1236269306/ NEW PRODUCT ANNOUNCEMENT: Amazon Ads launches Brand+ in beta for the Amazon DSP, an industry first AI-driven optimization capability for brand awareness campaigns https://www.linkedin.com/posts/jeffreycohen_amazonads-aiadvertising-streamingtv-activity-7289739667539668994-m1US UPS announces major cutback in Amazon relationship https://www.ajc.com/news/business/ups-to-cut-amazon-partnership-by-more-than-50/IP7G7JFWUJDWVCBAB4YE53M5AI/ Flip, the TikTok Shop rival, launches a creator fund that grants up to $100M of equity value https://techcrunch.com/2025/01/24/flip-launches-a-creator-fund-that-grants-up-to-100m-of-equity/ Freedom Ticket By Helium 10 - Amazon Influencer Bootcamp: https://learning.helium10.com/products/freedom-ticket-4-0/categories/2156270528 Listen in as we uncover the latest tools for Amazon influencers using Helium 10, offering valuable insights into enhancing their earning potential. This new Helium 10 feature allows influencers to track video placements on Amazon, optimizing their strategies for maximum visibility and income. Switching to influencer mode on the Helium 10 Chrome extension provides further advantages, with data on existing influencer video placements. In our training tip of the week, we clarify the distinction between indexing and ranking on Amazon, highlighting the importance of these concepts for improved searchability and strategic planning. Discover how influencers inside the Amazon Influencer Program can harness Helium 10's tools to boost their content's performance and thrive in the Amazon Influencer Program. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:06 - MicroTok? 02:59 - Amazon Brand+ 04:47 - Amazon / UPS Cutback 06:53 - Flip Marketplace 09:18 - Freedom Ticket: Amazon Influencer Bootcamp 10:27 - Helium 10 New Feature Alerts 14:01 - Training Tip: Check if Your Indexed for Keywords  

An Amazon FBA shipment change, TikTok shop not allowing dropshipping anymore, and Walmart launching an in-home testing program. These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon FBA Shipment Change https://sellercentral.amazon.com/help/hub/reference/GC3Q44PBK8BXQW3Z TikTok Shop Drops Dropshipping The TikTok outage caused TikTok Shop sales to spike, not sink https://digiday.com/marketing/the-tiktok-outage-caused-tiktok-shop-sales-to-spike-not-sink/ Apple, Google remove TikTok from stores as app halts service in U.S. https://www.cnbc.com/2025/01/18/apple-google-remove-tiktok-from-stores-as-app-halts-service-in-us.html Apple won't return TikTok to the App Store until it's sold to a U.S. buyer https://appleinsider.com/articles/25/01/21/apple-wont-return-tiktok-to-the-app-store-until-its-sold-to-a-us-buyer Walmart will now let suppliers test products in its customers’ homes https://www.modernretail.co/operations/walmart-will-now-let-suppliers-test-products-in-its-customers-homes/ Inventory Defect and Reimbursement portal now available https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRkVaMk1ZR05KWFNDSEw2 New Features for Amazon Advertisers https://advertising.amazon.com/API/docs/en-us/release-notes/index New Amazon product title requirements effective January 21, 2025 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNEJGOUZIUUs4SFBXWkRV In the next segment, we turn our attention to exciting new Helium 10 product features and updates in the Amazon marketplace. We introduce powerful features inside Helium 10 Adtomic like the Share of Voice tool. This tool is designed to enhance brand visibility and streamline advertising campaigns. Furthermore, Shivali guides us through a compelling strategy for expanding product offerings by leveraging niche book topics by using Helium 10’s Black Box tool for KDP allowing sellers to tap into new markets and diversify income streams. By identifying high-potential keywords with low competition, sellers can capitalize on existing skills and broaden their market presence. Don't miss this episode for a comprehensive look at these critical updates and strategies to enhance your e-commerce success. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:47 - Amazon FBA Shipment Change 02:34 - TikTok Shop Drops Dropshipping 04:23 - TikTok Sales Spike 05:36 - TikTok App Unavailable 07:06 - Walmart’s Scintilla 08:59 - IDR Portal LIVE 10:33 - New Features for Advertisers 12:06 - Title Policy Reminder 12:51 - Helium 10 New Feature Alerts 19:09 - Training Tip: Black Box For KDP

TikTok Shop sellers are looking at backup plans in case it's banned. Temu is now going to start charging for advertising. Amazon discontinues two programs. These buzzing stories and more on today's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Tech war: China’s TikTok sellers eye Amazon and Shein as US ban looms https://www.scmp.com/tech/tech-war/article/3294719/tech-war-chinas-tiktok-sellers-eye-amazon-and-shein-us-ban-looms Temu Trials Amazon-Killer Search Ad Business https://www.tipranks.com/news/temu-nasdaqpdd-trials-amazon-killer-search-ad-business Updates to packaging requirements for sharp products https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM0EzVzhSV0ZGQ1VQSzla Amazon to shut down ‘Try Before You Buy’ rival to Stitch Fix https://www.cnbc.com/2025/01/10/amazon-to-shut-down-stitch-fix-competitor-prime-try-before-you-buy.html Boost sales of more sustainable products with Climate Pledge Friendly https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTERTQUJEUktKQ0NTOVFB Amazon’s 360-degree image experience to be discontinued https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQkVLSzJKWTZRTEtGU1hD Amazon Autos launches online sales https://www.automotivedive.com/news/customers-can-add-vehicles-hyundai-shopping-cart-amazon-autos/736716/ In the final segment, we shift our focus to cutting-edge tools and events that empower sellers. Discover how Helium 10's newest feature enhances keyword research, helping sellers identify high-converting keywords and uncover lucrative market gaps. We share strategic insights for manufacturers, like those in the bamboo niche, to capitalize on market opportunities. Don't miss the details about our upcoming Helium 10 Elite workshop and AMZ Hacking Live Event in Berlin, where industry luminaries like Kevin King will provide indispensable insights into the e-commerce world. Prepare to elevate your e-commerce game with the knowledge and strategies shared in this episode. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:01 - TikTok Shop Alternatives? 03:42 - Temu Ads 05:57 - Amazon Sharp Products 09:58 - Try Before You Buy Gone 10:54 - Climate Pledge Friendly 12:11 - 360 Images Gone 13:27 - Amazon Cars 14:25 - Helium 10 New Feature Alerts 22:58 - Strategy of the Week  27:36 - Germany Events for Sellers

Amazon changes the game for retail advertising. TikTok Shop is opening in a surprisingly new country. eBay makes a move to join a popular social media network. These buzzing stories and more on this episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon aims to expand advertising business by letting retailers use its ad tools on their stores https://www.cnbc.com/2025/01/09/amazon-to-expand-ad-unit-by-letting-retailers-use-ad-tools-on-stores.html Title Rule Clarifications https://sellercentral.amazon.com/seller-forums/discussions/t/3c9f0b3c-4594-4efc-a05f-0f8d371fa466 How TikTok Shop is changing the way brands reach customers https://www.retaildive.com/news/how-tiktok-shop-is-changing-the-way-brands-reach-customers/736726/ EBay shares soar after Meta allows listings on Facebook Marketplace in U.S., Europe https://www.cnbc.com/2025/01/08/ebay-shares-soar-as-meta-allows-listings-on-facebook-marketplace.html Conversion Path Reporting (beta) https://advertising.amazon.com/en-us/resources/whats-new/ad-touchpoints-drive-sales-with-conversion-path-reporting/ TikTok expands e-commerce operation into Mexico amid potential US ban https://finance.yahoo.com/news/tiktok-expands-e-commerce-operation-093000468.html Switching gears, we explore the new features in Helium 10’s Magnet and Cerebro keyword translations, designed to aid sellers operating in multilingual marketplaces. The training tip of the week highlights Helium 10's exclusive Amazon Recommended Rank feature in Cerebro, which evaluates how relevant Amazon considers specific keywords for your product, scoring them. This tool helps sellers identify potential ranking, indexing, or advertising issues, especially for new products, by analyzing the top 20 keywords and ensuring Amazon correctly understands your product's relevance. Listen in for these crucial updates and insights that will help you stay ahead in the competitive world of e-commerce. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:54 - Amazon Retail Ad Service 02:27 - Title Rule Clarifications 06:46 - TikTok Shop Stats 08:50 - eBay x Facebook 10:02 - Amazon Conversion Path Reporting 11:07 - TikTok Shop Mexico 12:24 - Helium 10 New Feature Alerts 14:19 - Training Tip: Amazon Recommended Rank Transcript Bradley Sutton: Amazon changes the game for retail advertising. TikTok shop is opening in a surprising new country. eBay makes a move to join with a popular social media network. These stories and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz. We give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We give you training tips of the week and let you know what new features that Helium 10 has. That will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing All For serious sellers of any level in the e-commerce world. Let's see what's buzzing All. Right, this is the first buzz of the new year, or second buzz of the new year, I should say. Let's go ahead and hop into it.   Bradley Sutton: The first thing we're going to talk about is an announcement they made at CES this week. The one who's reporting on it is actually CNBC, and the article is entitled Amazon aims to expand advertising business by letting retailers use its ad tools on their store. So some of the TLDR here is that Amazon is letting other retailers now use its own homegrown advertising tools to run sponsored ads on their own website. The service is designed to make it easier for other retailers to run targeted ad campaigns on their online stores. All right, so, as we know, ads has been big, you know, for Amazon over the years. We know that as Amazon sellers. But this is this is different. All right, so basically, like, let's say, I've got my own retail website, I can now use Amazon's advertising console to use the ad tech or the technology the advertising technology that Amazon has to run ads on my product pages on my website, on search, and this is going to help Amazon. You know like build it's like and how it can anticipate buyer behavior and things, but it's going to help. You know retailers as well, because you know, obviously, amazon's advertising system is very robust and you don't even have I believe you don't even have to be selling on amazon to take advantage of this service. So, uh, this is going to be interesting to watch as it rolls out and how this this changes the game for retailers. Perhaps you know, like, how many are going to adopt the amazon advertising um, as opposed to whatever they were using before. How many might start advertising more because of what's going on be definitely worth taking a look at.   Bradley Sutton: Now, last week we talked about the new title requirements and there was an Ask Me Anything in the Amazon forums a few days ago that kind of clarified some things and even some things that I was confused about. I'm not sure if I said it wrong last week, but like I probably read it right, but for sure I understood it wrong last week. But like I probably read it right, but for sure I understood it wrong. All right. The way I understood the title was that you can't duplicate words in the title. Did some of you guys get that too out of what their announcement was? But actually the fine print says you can't have more than two. All right, it's not, it's not. You can't have two or more, it's more than two. Little bit of dyslexia there, um. So basically that means if I have the word in the title you know, coffin shelf uh, for home decor, something, something coffin, blah, blah, blah, blah. That's okay. Last week, when I read this, I thought that wasn't okay, um, because I just must've switched the words when I was looking at it.   Bradley Sutton: But that's the first big thing that came from this AMA, but let's go ahead and open up some more of the questions and answers. There's some things that you guys might have had that I think are notable. Here is one question that I know a lot of us had. It said are the plural and singular versions of a word considered the same and count towards the maximum? And this seller said for example, if I had cake pan, loaf pan and muffin pans, is the word pans counted as the same as pan? And then that would make it three times, meaning that it's above two, meaning that that's against Amazon terms of service. And Jim from Amazon replied plural of the same word would be considered redundant. In the example you provided, pan and pans imply the same and thus it would be considered duplicate. All right, so there's the. I know people are asking about that. How are plurals considered? That's the answer, right there.   Bradley Sutton: Another question was from what impact will it have if we don't update? Changing the title like this could significantly affect our search traffic. And Jim says if the title is not updated, amazon will modify the product title to comply with a new policy, while retaining all relevant information. All right. So there you have it? It like you're not going to get your listing suppressed per se, but amazon's going to go in and change your title. Sounds like Another question by PTC Tim Do words that are part of the brand name count towards the count of reusing a word?   Bradley Sutton: For example, if the brand name is Muffin King, could they have a title such as Muffin King Beginner's Kit includes chocolate chip and banana nut muffin mixes and a 12 muffin pan. All right, so muffin is there three times in singular version. So you might think, oh, that can't be allowed. But Jim from Amazon says no, this will not be considered a policy violation, because the word or phrase is considered duplicate only when there are three or more instances in the same context. But muffin, the first instance is a brand name and the other two describe the product. So if you have a word that's part of your brand like maybe my brand was Manny's Coffin Shelves that first coffin doesn't count as the use of the word coffin in the title. That makes sense.   Bradley Sutton: Another person asked a question and says you know, there were some punctuation marks that were listed, like dollar sign, question mark, underscore, et cetera, and it says are these the only special characters allowed? What about dash colon, open parentheses, close parentheses, et cetera, and Jameson actually answered. He said hyphen, colon and regular brackets are allowed as they often have functional value. Uh, there actually were some other uh characters not allowed that Amazon didn't announce. And these are the tilde, you know, like the little ñ that goes over the N in Spanish when you say baño right. The greater than and less than symbols, those are not allowed. The semicolon is not allowed and the I don't know how you describe it, but it looks like a top of a house, the roof of a house. That symbol is not allowed. There were more different kind of like specifications and questions that people had that you might want to look at. So make sure to check the link in the comments to see some of the more the other clarifications on this new title policy.   Bradley Sutton: Next article we have here comes from Retail Dive and it's entitled