Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Lately, alternative shipping options have proven invaluable. Here’s a 3PL warehouse pro with an update as well as a Walmart and Amazon comparison.

Amazon announced FBA fee changes for 2025. Did they raise fees for our sellers again? TikTok is testing something that could be game-changing for sending traffic to Amazon. These and more buzzing news on this week’s episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Update to US referral and Fulfillment by Amazon fees for 2025 https://sellingpartners.aboutamazon.com/update-to-us-referral-and-fulfillment-by-amazon-fees-for-2025 TikTok is quietly testing product links in posts as it looks to boost its reputation for shopping https://www.modernretail.co/technology/tiktok-is-quietly-testing-product-links-in-posts-as-it-looks-to-boost-its-reputation-for-shopping/ Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in beta across Europe https://www.aboutamazon.eu/news/retail/amazon-announces-the-launch-of-rufus-a-new-generative-ai-powered-conversational-shopping-assistant-in-beta-across-europe Sponsored Brands forecasting for impressions and clicks is now available in the advertising console https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-forecasting-for-impressions/ eCommerce Growth Outpaces General Retail Sales, Hits 15.6% https://www.pymnts.com/news/ecommerce/2024/ecommerce-growth-outpaces-general-retail-sales-hits-15percent/ Amazon DSP launches contextual keyword targeting GA in US, UK, CA, AU. https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-contextual-keyword-targeting/ Helium 10 vs. Jungle Scout Accuracy: Amazon Sales Data - h10.me/h10sales Don't miss the opportunity to learn about these powerful resources that can give you an edge in the competitive e-commerce and Amazon-selling market. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:50 - 2025 Amazon Fees Update 04:56 - TikTok Link Testing 07:51 - Rufus in EU 09:11 - Sponsored Brand Forecasting 10:02 - E-Commerce Gains 10:48 - DSP Targeting Update 12:25 - Helium 10 vs Jungle Scout Sales Data Accuracy 16:57 - Helium 10 New Feature Alerts Transcript Bradley Sutton: Amazon gives its annual announcement of fee changes for the following year. Did they raise fees for our sellers again? TikTok is testing something that could be game-changing for sending traffic to Amazon New updates to Amazon-sponsored brand and DSP advertising. These stories and more on today's Weekly Buzz. How cool is that? Pretty cool, I think. Bradley Sutton: Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 weekly buzz, where we give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We also give you training tips of the week and let you know what new features Helium 10 has. That'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Bradley Sutton: We got a few news articles today and the biggest one, I would say, is something that I think a lot of us sellers look at each year around this time of year, around November, with anticipation, but I would say frightful anticipation. What is that? That is the announcement of what's going on with Amazon fees. Now, we've been doing this weekly buzz for like four years and you can look back and we always have this episode right where Amazon announces it. And you know, two or three years ago you'd have seen things like OK here, there's a 15 cent increase here, and a 20 cents increase here, and blah, blah, blah, blah. Last year was like the worst we've ever had Fee increases. But then the big things was brand new fees. Like three big whoppers were announced around this time last year, which was the inbound placement fees which have affected all of us this year, the low inventory fees right, and the high refund rate fee right. Those are all announced in this annual announcement. So a lot of sellers were like, oh no, what is Amazon going to announce this year? Let's go ahead and show this article from Amazon and it says update to US referral and fulfillment Amazon fees in 2025. And, spoiler alert, here it is we will not increase US referral and FBA fees. I can't remember the last time they said that. And here's the more important one we will not introduce any new fee types and, as a matter of fact, we are decreasing some fees and offering new benefits. Bradley Sutton: So talk about music to sellers ears. Right, because if we would have gotten squeezed any more on the fees front, you know it'd have been pretty hard for us to keep you, because if we would have gotten squeezed anymore on the fees front, you know it'd have been pretty hard for us to keep, uh, you know, selling for some of us. So, they had a note to sellers here. They're like hey, we're trying to simplify things. You know, we heard sellers and we want to make sure that, um, you know, we're providing the best service and not, you know, complicating things with a bunch of new fees. And so that's what they said hey, our focus is on continuing to partner together to delight customers and providing our seller selling partners a great value that helps their businesses thrive. Bradley Sutton: Now they actually mentioned that some fees. Not only is it not being raised, it was actually being lower. For example, if you are doing a large, bulky sized product, you're actually going to see lower inbound placement service fees on average 58 cents per unit for minimal shipment splits. In addition, they're going to waive inbound placement service fees for new parent ASINs that qualify for the FBA new selection program. I'm not going to go into too much depth what that is. You're going to have to search that in seller central. Bradley Sutton: We could talk about 10 minutes about that FBA new selection program. But if you are eligible for that for a new product and you create a shipment between December 1st and March 31st, uh, it's, the first hundred inbound units will be exempt from inbound placement. Now again, remember what you have to do to be completely exempt from inbound placement fees is send at least five identical shipments to five different places, um, or three plus different places that Amazon specifies. Then you won't have to worry about email placement fees. But let's say you've got a full container. Actually, a full container probably wouldn't qualify as maximum 100 units, but let's say you had a container of a thousand units, right? Well, those first hundred units, obviously your containers are going to one place. Those first hundred units are not going to have a fee. If you qualify for this Right now, it does have a fee. So maybe wait to create your shipment until December 1st if this qualifies for you. Bradley Sutton: In addition, this article mentions that they're introducing more incentives for adding certain new selection in our store. We're going to enhance the new seller incentives and FBA new selection programs with greater fee discounts. All right, so take a look at the link. This is going into effect on January 15th, so a number of weeks still to go for this, but the seller benefits page and seller central will have a little bit more information. Some might ask well, does this mean that absolutely under no circumstances will there be any new FBA fees in in 2025? Amazon says no, hey, we do things in a dynamic way and who knows what might happen that might cause us to change stuff, but as of right now, no new fees. So I think everybody is very happy about that. Uh, switching marketplaces. Bradley Sutton: The next article is from modern retail.co and it's entitled. TikTok is quietly testing product links in post as it looks to boost its reputation for shopping. Now, to me, this is, I don't know if I would say, flying under the radar, but I think it's more important than it might seem because, as you know, obviously traffic from other websites is big, but when you have influencers talking about a product on a different platform right, like if it's on Instagram um, how can they put links? I'm influencers talking about a product on a different platform, right, like if it's on Instagram, how can they put links? I'm not talking about, you know, reels and stories where you can put like links there, but if you just have a regular post, you cannot put a clickable link usually in the post right, what, what, what do you see influencers say when they're trying to send people to a product, like on Amazon, another website? What do they say? Link in bio? Bradley Sutton: I'm sure you guys have seen that. Right, hey, link in bio. Because in the bio of like TikTok and Instagram, you can actually have links and then a link tree comes up and you got to pick which product it is, et cetera, et cetera. It's kind of you know, the conversion rate's not going to be great with that, and the reason why these platforms, social media platforms, do that is because they don't want necessarily people going off. Right, like, if I'm, if I'm Instagram, I want people to stay on Instagram. The whole algorithm is designed to keep people on Instagram. So then I don't want people clicking a link and now maybe their Instagram journey ends because now they go down a rabbit hole on Amazon, right? So TikTok has always been like that. Bradley Sutton: This doesn't mean that they're going to go forward with this. This is according to this article. This is a beta test that they've been doing and it says TikTok hasn't posted about this anywhere, but it was spotted by expert marketing consultants who wrote about it and basically it allows creators to add shopping links from other affiliate pa

In this week’s buzzing news, Amazon launches its new Haul program to compete with Shein and Temu. Walmart, TikTok, and Amazon announced their Black Friday sale dates, and LTK is now partnering with TikTok. We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Introducing Amazon Haul—a broad selection of products $20 or less, with most under $10 https://www.aboutamazon.com/news/retail/affordable-products-amazon-20-dollars-and-under When is Amazon's Black Friday sale? Here’s everything you need to know. https://www.aboutamazon.com/news/retail/when-is-black-friday-2024 Share shoppable videos across global Amazon stores https://sell.amazon.com/blog/shoppable-videos-feature-update TikTok is integrating with influencer shopping app LTK, videos show https://techcrunch.com/2024/11/12/tiktok-is-integrating-with-influencer-shopping-app-ltk-videos-show/ Sellers in Your Community just launched and is dedicated to connecting and championing small and medium-sized businesses like yours that sell in the Amazon store. https://www.sellersinyourcommunity.amazon/?utm_campaign=launch&utm_source=Helium10 Walmart Slashes 50% Off Its Walmart+ Membership for Black Friday https://www.ign.com/articles/walmart-plus-membership-black-friday-deal-2024 TikTok kicks off Black Friday Nov. 13; Nicki Minaj to host livestream https://chainstoreage.com/news-briefs/2024-11-12?article=tiktok-kicks-black-friday-nov-13-nicki-minaj-host-livestream Walmart Black Friday and Cyber Monday: Dates and times you need to know https://www.al.com/shopping/2024/11/walmart-black-friday-and-cyber-monday-dates-and-times-you-need-to-know.html Lastly, listen to Helium 10's new tool updates, which empower sellers with valuable data insights from Cerebro’s historical data, and check the sales in your variations with Xray. Our training tip of the week also shows you can create festive holiday images for your Amazon brand using Helium 10’s generative AI feature. Tune in to get the inside scoop on the transformative trends and tools shaping the future of e-commerce. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:53 - Amazon Haul Launched 04:54 - Amazon Black Friday 05:59 - Share Shoppable Videos Globally 07:59 - LTK launches on TikTok 08:41 - Amazon Launches SIYC 10:31 - Walmart Black Friday Discounts 12:47 - TikTok Black Friday Deals  13:34 - Walmart Black Friday Dates 14:23 - New Feature Alerts 18:49 - Training Tip: Festive AI-Image Generator Inside Helium 10 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

New Amazon coupon change? Is live shopping finally taking off on TikTok shop? and a new way to update images by marketplace. These buzzing stories and more on this episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. How TikTok Shop is ‘reimagining’ Black Friday-Cyber Monday https://www.retailbrew.com/stories/2024/10/31/how-tiktok-shop-is-reimagining-black-friday-cyber-monday Alexa is now available as a new supply source for online video ads for self-service advertisers https://advertising.amazon.com/en-us/resources/whats-new/online-video-ads-on-alexa-home-screen/ Explore Amazon’s new Virtual Holiday Shop—an immersive 3D shopping experience that makes it easier to find the perfect gifts https://www.aboutamazon.com/news/retail/amazon-shop-holiday-gifts How livestreams are taking over TikTok Shop https://www.modernretail.co/technology/how-livestreams-are-taking-over-tiktok-shop/ But that's not all—we've got some exciting updates from Helium 10 to share! Grab the chance to join us in Milan, Italy, for an empowering workshop co-hosted with Avask. Helium 10 Elite Milan, Italy Amazon Seller Workshop https://h10.me/milan - Use Code HELIUM50 to get 50% Off Your Tickets Plus, we're rolling out next-level tools like the enhanced Follow-up for bulk review tracking and the Managed Refund Service for Diamond members, ensuring you maximize your reimbursements from Amazon. And let's not forget the mighty Helium 10 Market Tracker tool—essential for honing in on specific keywords to boost your product group's market presence. Tune in to equip yourself with these serious strategies and gain a competitive edge in the Amazon-selling arena. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:48 - Amazon Coupon Update 02:29 - TikTok Shop Exclusive 04:24 - Country Specific Images 06:19 - Amazon DSP x Alexa 07:42 - 3D Holiday Shopping 10:20 - TikTok Shop Lives 13:06 - Helium 10 Italy Workshop 14:10 - New Feature Alerts 17:42 - Training Tip: Amazon Market Share Tracker ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: New Amazon coupon change? Is live shopping finally taking off on TikTok shop, a new way to update images by marketplace. These stories and more on this version of the Weekly Buzz how cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We give you training tips of the week and we also let you know what new features that Helium 10 has that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing All right, let's go ahead and hop directly into the news. We've got what's buzzing. All right, let's go ahead and hop directly into news. We got a few news articles to go over today, some of them pretty interesting. Now, this first one is going to be from, actually, your Seller Central dashboard, in case you missed it, a pretty cool update that they are doing on coupons, which may be relevant to you, especially with Black Friday coming up.   Bradley Sutton: Cyber Monday, maybe you've got some coupons plan. It's entitled percentage off coupons can now be applied on up to five items per order. So what's different? Well, before, if there was a percentage off coupon we're not talking about the dollar off, you know, like $5 off but it was the ones where you can save, like 10% off. 15% off, the customer could only use one coupon per order. So let's say you know they had, you know from your store, three different items that they wanted to get, but each of them had a 10% off coupon. The customer would have to order that three times, like three separate orders. They couldn't add all three to the cart and have that coupon work. Now, when you create a coupon in seller central you can select no for limit redemption to one per customer. Now that means the percentage off coupon can be applied to a maximum of five items per order. All right, if you select yes in that section, only one coupon is going to be allowed to order, all right. So again, for example, it gives an example here If a customer clicks a 10% off coupon, let's say the offer price is $50. Okay, and then they buy three of your items. They're going to be able to use the coupon on all three items in one shopping cart for a $15 discount total. Why is that? Well, if it's 10% off, it's a $50 item each one. That means it's $5 off, but again, we're talking about three items total of $15 off. So again, a pretty cool update here. You'll keep that in mind as you're creating your coupons here in this shopping season and beyond.   Bradley Sutton: Next article, switching marketplaces. Now is an article from retailbrew.com and it's entitled how TikTok shop is re-imagining Black Friday and Cyber Monday. Now, this is interesting because they're doing something a little bit different. Now, historically, a lot of the sellers maybe I could say most who are selling on TikTok shop they're probably selling on Amazon the same product as well. Right, very rarely do you see larger sellers launching TikTok shop only products that you know they just came up off the top of their head and they're not selling it on other marketplaces. But now TikTok, it says, wants to offer US shoppers products from lesser known, smaller DTC brands that may not have the resources to operate on rival platforms like Amazon. All right, so that's interesting, ok. Now it's saying that new product launches, exclusively for Black Friday, will be on TikTok shop shelves in November. Now this is like some special new promotion that some TikTok shop sellers are going to be able to participate in. However, according to this article, it seems like you're only going to be able to participate in it if you have a product that is TikTok shop exclusive, in other words, not on Amazon or Shopify or Walmart or other websites. Now this article goes on to say how there still will be special ways to participate in Black Friday, Cyber Monday, even for bigger brands or ones that are across platforms. But how many of you guys are shipping or selling on TikTok shop these days? I've started it on a couple of my accounts and it's going pretty pretty well for not that much effort my accounts. So I think it's definitely something that you guys should consider starting on, especially if you are based in the United States. If you're based overseas, it's a little bit harder to get a TikTok shop open. But let me know in the comments below how many of you guys are selling right now on TikTok shop and how many of you are going to participate in some kind of Black Friday, Cyber Monday deals.   Bradley Sutton: Next article is going back to Seller Central. It's entitled Image Managers'. Country-specific Features Give you More Control Over Visuals. All right. So we announced something like this before, but it's kind of like a reminder by Amazon In case you didn't know. You know, historically a lot of sellers had problems when they're selling a product, you know, maybe, let's say, in USA, and then they expand to the Mexican marketplace, or they expand to Amazon Germany, right, or they expand to Amazon Japan. Well, amazon would pull in the listing information right, the images right, and maybe the rest of the listing is translated okay. But the images that share across the platform and sometimes you change your image in US well, it changes it across. You know the platforms.   Bradley Sutton: Now, for those selling in marketplaces with other languages, you want you know the images to be for that marketplace, especially if you're using infographics that have you know words on it. You don't want you know Japanese words, you know coming up in your Amazon Germany marketplace. So now Amazon's like saying, hey, we've got new country specific features in the image manage tool. Right, you can view and delete localized images that display in a specific country, such as images that contain text in the local language. So the new features in this tool are country specific image views, so you can view both global and country specific images in separate sections, and now an image deletion capability, where you can delete country specific images directly from image manager to keep your library organized and up to date. So those are two like mini features, but perhaps this whole feature of of this, this page, is new to you and you were just thinking that you could only edit your images with flat files or in the edit listing in each marketplace and you're worried that the same image would publish across marketplaces. Make sure to check out your image manager tool, especially for those of you selling in multiple marketplaces.   Bradley Sutton: Next article is from Amazon itself and it's entitled Alexa is now available as a new supply source for online video ads for self-service advertisers. All right, there's been rumblings that that there's going to be more of an emphasis on shopping on Alexa, especially if Alexa goes the generative AI route. But even before that happens, you can now, if you're advertising with amazon DSP, you can now select Alexa as a video supply source. All right, so those advertisers, if you're running self-service online video ads on amazon DSP, you are going to be able to see Alexa

For this week’s buzzing news, the ability to potentially capture your abandoned carts on Amazon, Walmart's Black Friday multi-event deal experience, and Venmo now accepted on TikTok! We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Walmart Black Friday Deals Events Dial Up the Thrill of the Deal https://corporate.walmart.com/news/2024/10/28/walmart-black-friday-deals-events-dial-up-the-thrill-of-the-deal TikTok Shop pushes livestreams to drive holiday shopping https://www.retailbrew.com/stories/2024/10/29/tiktok-shop-pushes-livestreams-to-drive-holiday-shopping TikTok Shop Partners With Venmo Ahead of Black Friday and Cyber Monday https://wwd.com/business-news/business-features/tiktok-shop-venmo-partnership-black-friday-cyber-monday-1236704924/ Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in beta across Europe https://www.aboutamazon.eu/news/retail/amazon-announces-the-launch-of-rufus-a-new-generative-ai-powered-conversational-shopping-assistant-in-beta-across-europe Amazon’s latest actions against fake review brokers: Amazon and Google file parallel lawsuits against a fake review website https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers Lastly, we explore keyword search volume research strategies using Cerebro, providing valuable insights to enhance your Amazon selling strategy, particularly for the crucial Q4 planning. In this episode of the Weekly Buzz by Helium 10, Shivali talks about: 00:51 - Valid Tracking Rate Update 02:44 - Brand Tailored Promotions 04:40 - FBA Export Expansion 05:28 - Product Videos Go Global 06:14 - Walmart's Multi-Event 07:55 - TikTok Livestreams 09:55 - TikTok x Venmo 11:14 - Rufus AI Beta EU 12:37 - Fake Reviews 13:43 - Amazon Marketing Cloud Strategy 14:00 - Training Tip: Find Search Volume Number Of Refined Key Phrases ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Amazon warehouses on the West Coast are full. More details about the potential Amazon Team Wish service have leaked. These buzzing stories and more on this week's episode!   We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon sets ultra-low pricing plans for Temu rival store, The Information reports https://www.reuters.com/technology/amazon-sets-ultra-low-pricing-plans-temu-rival-store-information-reports-2024-10-22/ Amazon to shut down speedy brick-and-mortar delivery service https://www.cnbc.com/2024/10/22/amazon-to-shut-down-speedy-brick-and-mortar-today-delivery-service.html Amazon Announces New Fuel Savings Offer for Prime Members https://press.aboutamazon.com/2024/10/amazon-announces-new-fuel-savings-offer-for-prime-members Amazon’s enhanced homepage features make shopping easier and more personalized https://www.aboutamazon.com/news/retail/amazon-homepage-redesign-features One man’s mission to save his sick dog sparked a thriving pet probiotic business on Amazon https://sellingpartners.aboutamazon.com/one-mans-mission-to-save-his-sick-dog-sparked-a-thriving-pet-probiotic-business-on-amazon Lastly, we also introduce the latest features from Helium 10, including enhancements for our Chrome Extension for Amazon Influencers and a revamped Keyword Tracker tool. Tune in to discover all the exciting developments and strategies designed to help you succeed in the Amazon marketplace. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:49 - Big Amazon Logistics Problems 06:20 - Amazon Temu Clone Details 08:08 - Deferred Transactions 09:00 - Amazon Today Closing 10:23 - Image Manager 11:03 - Amazon Gas Savings 12:08 - FBA Shipment Notifications 12:44 - Amazon Homepage Update 14:05 - Amazon Seller Story 15:33 - X-Ray For Amazon Influencers 18:50 - Keyword Tracker Heat Maps + PPC Data 24:45 - Sydney Australia Event 25:17 - Milan Italy Event ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon warehouses on the West Coast are full. More details about the potential Amazon Team Wish service have leaked. Find out how, if you have Amazon Prime, you can get up to $70 of free gas. These stories and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz, where we give you a rundown of all the goings on in the Amazon TikTok shop and e-commerce world. We give you training tips of the week and also let you know what new features Helium 10 has. That will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. We've got tons of news articles today, lots going on, so let's go ahead and hop right into it. All right, the first news article of the day actually starts off from Amazon Seller Central. I've got some additional information that Amazon sent over that you sellers need to know. It's kind of like important, especially those of you trying to get inventory in here in q4. Uh, it's entitled updates to support us. FBA peak inventory shipments says we understand this is from amazon that many of you are experiencing longer receive times that are affecting your shipments. High demand has led to longer receive times at some of our west coast inbound locations and for palletized freight. It says they're trying to actively take steps to resolve the situation, including rerouting shipments to other regions. So, effective immediately, they're making the following adjustments to inbound requirements. Number one they've extended the automatic closure window to 90 days for shipments created after August 7th through October 31st. Okay, you know, usually it's a little bit shorter where they automatically close a shipment that hasn't been received and they're extending the abandoned shipment window from 30 to 45 days for shipments in that same time period. All right, so now that's kind of like the official notice that went out to sellers, you know, on your Seller Central dashboard.   Bradley Sutton: But I got my hands on some other information here that Amazon wanted sellers to know about and it was kind of like a frequently asked questions about what's going on. So maybe some of these questions you've actually have actually had and maybe this answers it all right. So the first question is why is this happening? Well, it says hey, there's an increased demand to send inventory to the West Coast facilities and it's resulting in longer p times or lead times. Right, so, so we already got that. But then they said, hey, is amazon rerouting non-partnered carriers to inbound locations? The answer is no. So if you're not using an amazon partner, they're not telling, like your own freight company, hey, you need to go to Texas or something you know to deliver. No, if you're shipping your inventory with a third-party carrier and you have longer receive times, you could actually still reach out to your carrier, amazon says, and get a new appointment through Carrier Central.   Bradley Sutton: What changes are you making to the inbound placement service fee? Inbound placement service fee? Amazon says hey, effective immediately, where we've temporarily reduced the rate range for the inbound placement fees for minimal shipments into the East region by 5 cents. Better than nothing, guys, right, 5 cents per unit, okay. So you know, like, if before you had to ship to the East coast and you had to, you know, have certain placement fees that were, you know, 30, 40 cents each, you get a 5 cent discount. Now, because of these issues, what are the temporary fee changes to help move out of the West? Same thing 5 cents in reduction in fees for the minimal shipment split option to the East region. Next question says if inbounding to the east region still is the most expensive, even with this five cents difference, what should I do? Amazon says we recommend that you use the Amazon optimized shipment splits or select central or east regions under the partial shipment splits or the minimal shipment splits options.   Bradley Sutton: Another general question that some are asking hey, my shipment is still showing delivered status, but the inventory has not been received. What should we do? It says most delivered shipments are received within a week of delivery to ensure placement of your inventory. Now, if you're using a non-partnered carrier, communicate with the carrier to get progress reports. If you're using Amazon Freight, they can help locate your shipment by submitting If you submit a carrier, missed pickup request to Amazon and that'll help you get more information.   Bradley Sutton: Another question are fulfillment centers equally affected by the long receipt times? In other words, we know the receipt, the inbound is having trouble, but are my customers going to start having issues on the West coast because of what's going on? The answer no. These longer receipt times are mainly affecting the West region because it's a popular location for inventory shipments, but fulfillment centers are not experiencing that issue. Why do I still not see the partial shipment split options to the West? Answer. The partial shipment splits inbound option will be provided if your shipment qualifies, but due to the busy holiday season and high demand, partial shipment splits to the West may not be available on send to Amazon. So you might be like wait a minute, how come? You know, normally when I create my shipment I usually see this the shipment split to the West available and now it's not like showing up at all. Well, this is the reason why, because of this, this issue that that we're talking about now. Hopefully that's not the case for you, but this is the answer If that is happening to you.   Bradley Sutton: Now here's a funny one. Are there alternative shipping methods, ship mode, when possible, of course. Where'd that be? I mean, how do you use air all the time If it didn't cost five times as much as ocean shipping? So for most of us that might not be an option, but hey, at least Amazon's giving you an alternative. In case you didn't realize that you can ship your product via air. All right, so that's most of the information there about what's going on with Amazon West Coast. Let me know in the comments. Have you been affected by this? I actually haven't. Thankfully, knock on wood, I haven't had to ship anything in the last week and a half or two weeks I got most of my stuff in early. I'm about to send a shipment in tomorrow for my warehouse, so let's see how it goes. What about you? Let me know in the comments below if you guys have been affected by this.   Bradley Sutton: Next article is from Reuters.com says Amazon sets ultra low pricing plans for Temu rival store. The information reports Now this is something we reported a couple of months ago how Amazon might be launching like a Temu-ish kind of service for sellers from China, where it's going to ship directly from China to customers might take 10 or 12 days. Well, some more information has come out. Supposedly there's going to be caps on what they can charge, uh, in the categories. So if it's jewelry, if it's going to be part of the service, it's $8. If it's a guitar a guitar it's 13. If it's a sofa, the most expensive sofa you can ship is $20. I mean a Lego sofa, like what in the world sofa

This week’s buzzing news: The Project X account was booted from Etsy, Amazon bundling has changed drastically, and 15 updates were announced at Amazon Unboxed this week! We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. TikTok wants to turn millions of Americans into paid shopping influencers https://restofworld.org/2024/tiktok-shop-influencers-us/ Amazon bundles online shopping of groceries and nonfood items https://www.retaildive.com/news/amazon-fresh-whole-foods-ecommerce-delivery-pickup-automated-micro-fulfillment/729619/ Amazon Unboxed Updates: Amazon Marketing Cloud (AMC) eligibility expanded to sponsored ads advertisers (through partners) https://advertising.amazon.com/en-us/resources/whats-new/expanding-amc-eligibility-to-advertisers-and-partners/?ref_=a20m_us_wn_gw Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw Amazon Marketing Cloud (AMC) Audiences can now be used in Sponsored Ads https://advertising.amazon.com/en-us/resources/whats-new/amc-audiences-for-sponsored-ads/?ref_=a20m_us_wn_gw Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw New Sponsored TV releases make it easier than ever to reach relevant audiences and measure performance https://advertising.amazon.com/en-us/resources/whats-new/amazon-ads-new-sponsored-tv-releases/?ref_=a20m_us_wn_gw Deliver more relevant ads everywhere, independent of ad ids, with Ad Relevance https://advertising.amazon.com/en-us/resources/whats-new/ad-relevance/?ref_=a20m_us_wn_gw Understand the top combinations of ad touchpoints that drive conversions https://advertising.amazon.com/en-us/resources/whats-new/ad-touchpoints-drive-sales-with-conversion-path-reporting/?ref_=a20m_us_wn_gw Build a holistic first-party data strategy with Ads data manager https://advertising.amazon.com/en-us/resources/whats-new/ads-data-manager-beta/?ref_=a20m_us_wn_gw Amazon DSP launches Performance+ tactics into beta https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-performance-plus-tactics/?ref_=a20m_us_wn_gw Create impactful interactive audio ads in just a few clicks with Audio generator https://advertising.amazon.com/en-us/resources/whats-new/audio-generator/?ref_=a20m_us_wn_gw Create high-quality AI-generated videos in minutes https://advertising.amazon.com/en-us/resources/whats-new/create-high-quality-ai-generated-videos-in-minutes/?ref_=a20m_us_wn_gw Make creative development a breeze with AI creative studio (beta) https://advertising.amazon.com/en-us/resources/whats-new/unboxed-ai-creative-studio/?ref_=a20m_us_wn_gw Interactive ads expand availability across streaming TV into Prime Video https://advertising.amazon.com/en-us/resources/whats-new/interactive-ads-expand-across-streaming-tv-into-prime-video/?ref_=a20m_us_wn_gw Understand the value of new-to-brand shoppers beyond immediate sales https://advertising.amazon.com/en-us/resources/whats-new/long-term-sales/?ref_=a20m_us_wn_gw Maximize your campaign impact with the new Amazon DSP experience https://advertising.amazon.com/en-us/resources/whats-new/new-amazon-dsp-experience/?ref_=a20m_us_wn_gw Don't miss out on the details of upcoming online and in-person events designed to sharpen your e-commerce strategies: Freedom Ticket Webinar - http://h10.me/ftoctober Meganar - http://h10.me/meganar Winning Amazon Advertising Strategies - http://h10.me/adsoctober Sydney, Australia Event - http://h10.me/sydney Milan, Italy Elite Workshop - http://h10.me/milan Dubai, UAE Event - http://h10.me/dubai Whether you're new to Amazon or running large-scale brands, these updates are sure to provide valuable insights and opportunities for growth. Listen in as I break down these developments and what they mean for you as a seller. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:07 - Etsy is THE WORST! 05:38 - Amazon Bundling Change 06:44 - TikTok Influencers 08:23 - Amazon Shopping Test 09:59 - Compliance Fast Track 10:31 - FBA New Selection Perk 11:30 - Large & Heavy Returns 12:15 - Online Events 15:19 - Sydney, Australia 15:49 - Milan, Italy 16:30 - Dubai, UAE 16:51 - Amazon Unboxed Recap ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: The Project X account was unceremoniously booted from Etsy this week. There's been a huge change. For those who do bundling on Amazon, a complete guide of the 15 updates announced at Amazon Box this week. This and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories and goings on in the Amazon and e-commerce world. We also give you training tips of the week and give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Today is going to be almost all news, guys, because we've got like 24 different news articles to talk about due to the Unboxed conference that was held this week, and we're going to get to pretty much every single announcement that was done at Unboxed. And also we got some cool online events that you guys might want to participate in, so make sure to stay tuned for that. Let's go ahead and hop right into the news.   Bradley Sutton: I wanted to tell you a story. I got this email this week from Etsy for the Project X account. So you guys know Project X is where we sell coffin shelves and egg trays and you know these. Actually, most of the products qualify for Etsy. All right, because you've got to either design it in the USA and slash or it's not. It doesn't have to be both. Or have you know a member of your own shop is the one who is putting it together and it's not like you know mass production, you know line and the products on project X that qualify.   Bradley Sutton: Um, I've been selling on Etsy for like five years. You've probably heard me talk about it, sold maybe a hundred thousand dollars worth over the years, and so what happened was I got this email this week and it said the following hey, how cool is that store? We've reached out that you've got listings that were not in line with eBay's creativity standards. All right, blah, blah, blah, blah, your account has been permanently suspended. I'm like what? Like? First of all, you guys should know who we are. We're Helium 10, guys Like we're not trying to like game the system or something. We're trying to like actually promote Etsy by having an account. We're not trying to make money, we're trying to like, promote people to sell on Etsy Now, of course, and so you should let us do whatever we want. No, but we're 100% in compliance.   Bradley Sutton: And they just send this list like nonstop or this just like big long thing of can't sell on Etsy anymore. You can still ship pending orders. You may see a delay of getting paid up to 180 days and at the very end it says if you think there's a mistake, duh, you may be able to file an appeal with Etsy. Here's how it works. So, of course, I filed appeal and then I went through the questionnaire. I send them video proof. I'm like, guys, we have not violated one policy. I mean, there's thousands, tens of thousands of products on Etsy that are clearly not in policy. Not how, not how cool is that project X stuff? So, uh, you know, I I showed them details, like showed that it was our shop making it.   Bradley Sutton: You know, like even videos of myself. Uh, you know, I showed them details, like showed that it was our shop making it. You know, like even videos of myself, you know, helping to make some of the products. I actually showed the original Project X videos. I was like, hey, we actually did a reality TV shows that shows when we're designing this product in the USA. You know, kind of like your policy says got to be designed in the USA. Here's some proof of that.   Bradley Sutton: And then I told them I was like no, maybe you didn't know, but like we're an educational platform here, we don't make tools for Etsy at Helium 10, but we liked helping people to sell online, submitted it and then two days later get this message. It says this is Etsy's trust and safety team and we're like Etsy's dumb and dumber team. But anyways, we appreciate you taking the time to file an appeal. No, no, you really don't. After careful consideration, no, I'm pretty sure you did not carefully consider anything. We've determined your account does not qualify for reinstatement. We performed a comprehensive review. No, you did not and we're unable to further reconsider. You know they don't allow me to say anything. I can't talk to anybody. There's like no, but no customer support to reach out to discuss I mean this whole process of this, not one person to reach out. So, anyways, my point is yeah, you're not going to see me here promoting etsy to for you guys to sell on etsy. I've done that before. But then also those of you who are selling on ety and you do get, like these notification warnings. You know, maybe do a little bit more than me as far as trying to get somebody on the line to talk to you to see why

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon’s Prime Big Deal Days was the company’s biggest October shopping event ever https://www.aboutamazon.com/news/retail/prime-big-deal-days-amazon-fall-october-prime-day Amazon’s new AI Shopping Guides make it easier to research product types and buy smarter. https://www.aboutamazon.com/news/retail/amazon-ai-shopping-guides-product-research-recommendations TikTok Rolls Out Automated Ad Targeting Options for the Holidays https://www.socialmediatoday.com/news/tiktok-rolls-out-automated-ad-targeting-options-holidays/729142/ You can now reward customers for engaging with your Amazon ads https://advertising.amazon.com/en-us/resources/whats-new/reward-customers-for-engaging-with-your-ads/ Exciting news from Helium 10 includes the integration of Adtomic into the Diamond plan, offering efficient PPC campaign management with Advertising AI, and introducing a new feature that Helium 10 customers have been asking for for years is finally here! Variation Sales Strength is basically showing you which of the variations have the most sales. And lastly, don't miss our training for the Inventory Heat Maps tool to optimize sales strategies during the holiday season In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:54 - Oct Prime Day Success 02:22 - AI Shopping Guides 03:47 - VISA Verification 04:40 - AWD Too Full? 05:30 - TikTok Auto Ads 07:24 - US-UK Shipment Rates 08:05 - Customer Reward Ads 10:21 - 2024 Holiday Returns 11:01 - Sponsored Display Depreciation 11:45 - New Feature Alerts 14:14 - Freedom Ticket Webinar 14:42 - Elite Workshop in Milan, Italy 15:26 - Training Tip: Inventory Heat Maps ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Carrie Miller: A new feature that Helium 10 customers have been asking for years is finally here. There is a new VAT tax policy that you need to pay attention to. Amazon warehouse distribution might be too full and TikTok rolls out new automated ad targeting this and more. On this week's episode of the Weekly Buzz.   Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart, e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Kerry Miller. So, Kerry, take it away and let us know what's buzzing.   Carrie Miller: Let's go ahead and get into the first article. That's October Prime Day Big Deals, and we have an article that was released by Amazon and they announced that prime big deal days was its biggest October shopping event ever. Okay, so that's pretty exciting, especially going into Q4. Here. They said that more prime members shopped compared to last year and took advantage of early holiday deals, marking the kickoff to the holiday season with higher sales and more items sold during the two day event than any previous October shopping event. So that's very good news, I think, for a lot of us sellers. Globally, prime members saved more than $1 billion across millions of deals, including on seasonal merchandise and gifts, so it was definitely a good time for shoppers as well. And if we scroll down a little bit more in this article, it goes on to talk a little bit about the role that AI actually played in this event. So Rufus, which is the generative, ai powered conversational shopping assistant, helped millions of customers in the US answer questions on a variety of shopping needs and products in the Amazon store. Rufus can now help make tailored deal recommendations, making it easier to discover great gift ideas at a discount, and customers also use something else called inspire, which is an in app mobile experience that helps you discover new products with a personalized feed, amazon lens, which is a visual shopping tool that identifies objects and finds similar items on amazon, and then also they have something called the ai shopping guides, which basically leads us into our next article, which is amazon's new ai shopping guides that make it easier to research product types and buy smarter. So let's go ahead and talk a little bit about this.   Carrie Miller: So Amazon has actually introduced AI shopping guides to simplify product research by consolidating key information and recommendations for over 100 product types. These guides use generative AI to deliver relevant details and product options quickly, making it generative AI to deliver relevant details and product options quickly, making it easier for customers to make informed purchase decisions. The AI guides are available on Amazon's mobile app and the website and are powered by Amazon's Bedrock large language models, enhancing their ability to offer personalized shopping results. So if you want to go ahead and take a look with me so we can see what this actually looks like, you can see right here that there's actually some recommendations to help shoppers to make better decisions. So, for example, if we go over to this one on the right, it says you know factors to consider the display type, the resolution, all of that great information so you can click on that and get more information about that. Or you can also go down. You can see that you can shop by popular brands, so you can click on the types of brands and then they'll also kind of have overview of the actual product. So this is quite interesting, making it, you know, kind of an interesting AI backed approach to this year's October event. So we'll probably see a lot more of this AI playing a part in the whole finding products, you know, on Amazon for customers. So we'll see how this goes and see how it improves our sales.   Carrie Miller: So let's go ahead and get into the next thing and this is kind of word on the street Maybe there isn't really an article about it so I don't have anything to share with you but there are some changes to Amazon VAT or the Visa program. We do have some sources that say that Amazon has actually updated its VAT compliance requirements for sellers. So if you're part of the Amazon VAT information sharing agreement or visa program, amazon is no longer handling VAT compliance verification and now, even if you've already switched over to another provider, which I'm sure many of you already have. Sellers must actually inform Amazon about the change or you're gonna risk suspension, and this affects both US and European sellers, and it's similar to last year's seller verification process, where, when you fail to update the details, it led to account suspension. So you definitely want to take some action. If you need some more information about this, you can actually contact Avask. They're in our partner hub. You can find them at h10.me. Forward slash Avask and they can help answer any of your questions.   Carrie Miller: All right, the next story is about Amazon warehouse distribution and whether or not it's actually full, and we're going to say AWD for short, which stands for Amazon warehouse distribution. We have heard from multiple customers in Amazon seller groups that they are getting messages from AWD saying things like this Sorry, this time we don't have enough space available for your inventory. We are unable to accept your shipment due to capacity limit. Try reducing your shipment volume or try again in seven days. Now I think this is a very big issue for AWD if they want sellers to start moving all of their logistics to AWD Now. I know a lot of sellers are trying to take advantage of this and Amazon maybe went pretty quick to market with this, but we really want to know in the comments if you've seen this message and what you're doing about it, and are you going to wait and send an inventory to the warehouse, or what are you going to do? What are your plans? Let us know in the comments below.   Carrie Miller: All right for this next story, we have TikTok launching new automated ads. They're rolling them out for the holiday season, so let's go ahead and take a look at the article. So TikTok has announced a new fully automated ad solution called Smart Plus, which will take care of the whole creation from ad creation, placement and bidding process for you. So if we scroll down, you can see a little bit more about what actually the Smart Plus automated ads program is, so you can get more details there. But basically, tiktoks explained it as Smart Plus automates the performance advertising process across targeting, bidding and creative to deliver the right ad to the right person to offer the best performance. Advertisers simply input their assets, budget and targeting goals and smart plus automatically creates or selects the best creative asset. Okay, so basically they're kind of doing everything for you AI run, ai generated. I'm not sure how many of us feel about all this being kind of AI generated and not having any involvement in it, but it is kind of interesting to kind of run some of these ads in addition to the other ads that you might be advertising, and so let's go ahead and look at some of what they're saying. So advertisers using smart web campaigns to o

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon Multi-Channel fulfillment (MCF) can now automatically fulfill orders placed on social commerce channels like TikTok, Instagram, and Pinterest using your FBA inventory. You can now offer Subscribe & Save and Reorder coupons on an ASIN at the same time. With this change, you can now offer both Subscribe & Save and Reorder coupons on an ASIN at the same time. Effective September 30, 2024, if Amazon requires you to submit product compliance documents, these must be submitted and approved before you can list the product. Amazon Pharmacy customers can have their medications pre-sorted into packets using this new PillPack feature https://www.aboutamazon.com/news/retail/amazon-pharmacy-pillpack-feature Inbound shipping is now easier with the Amazon Partner Carrier Program’s smart carrier options https://sell.amazon.com/blog/announcements/partner-carrier-program-smart-carrier-options Amazon marketplace sellers sue Walmart https://www.nwaonline.com/news/2024/oct/01/amazon-marketplace-sellers-sue-walmart/ Amazon seller-fulfilled heavy and bulky returns https://channelx.world/2024/10/amazon-seller-fulfilled-heavy-and-bulky-returns/ Amazon’s recyclable packaging push https://www.packaging-gateway.com/news/amazons-recyclable-packaging-push/ Digital Domain Teams Up with AWS to Scale Autonomous Virtual Human Technology and Introduces Generative AI-Powered Features https://press.aboutamazon.com/aws/2024/9/digital-domain-teams-up-with-aws-to-scale-autonomous-virtual-human-technology-and-introduces-generative-ai-powered-features Amazon is launching its own Shark Tank where winners get to be Amazon sellers https://www.theverge.com/2024/9/30/24258276/amazon-buy-it-now-show-trailer-shark-tank-jb-smoove With the holiday season approaching, we arm you with strategic insights to capitalize on events like Prime Big Deals Day, including essential tips on using Cerebro for effective keyword research. Tune in and stay ahead with these buzzing news and strategies that help your business thrive in the competitive e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:49 - MCF Expands to Social 02:04 - Dual Coupon Boosts Promotions 03:28 - Compliance Deadline Approaching 04:17 - Holiday Peak FBA Fees Set 05:48 - Pharmacy PillPack 07:00 - Smart Carrier Options Introduced 08:19 - Sellers x Walmart Lawsuit 09:54 - Updated Returns for Bulky Items 11:51 - Sustainable Packaging 12:58 - AWS Powers Autonomous Virtual Humans 15:04 - Shark Tank but for Prime 16:30 - Training: Finding Keywords Your Competitors Top Keywords ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript   Shivali Patel: Amazon's MCF fulfilling orders for popular social channels, incoming holiday peak fulfillment fees and, finally, that dual coupon feature you've requested being implemented. This and more on this week's episode of the Weekly Buzz.   Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories that are going on in the Amazon, Walmart and e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Today, our host is going to be Shivali Patel and so Shivali, take it away and let us know what's buzzing.   Shivali Patel: First up, we have a few news pieces directly from Seller Central News To start. An exciting enhancement to Amazon's Multi-Channel Fulfillment, or MCF. Amazon's MCF now enables sellers to automatically fulfill orders from popular social commerce platforms like TikTok, Instagram and Pinterest using your Fulfillment by Amazon inventory. This means, for those of you that were perhaps manually fulfilling orders up until now for TikTok shop can now transition to more effortlessly expanding your brands, maintaining accurate inventory tracking and quicker order processing. Or imagine just running a promotion on Instagram knowing that your orders are being handled seamlessly through Amazon's system. This can help you capture even more sales opportunities across different channels, keeping you ahead of your competitors. To streamline this process, amazon recommends that you utilize tools like Webby LingSing or Connector by Silk. These platforms can help you connect your social media accounts to your Amazon Seller Central with ease and, in my opinion, a great strategic move to enhance your order fulfillment capabilities, position your business for growth and encourage you to meet customers where they're most active, and that is social channels.   Shivali Patel: Then we have Amazon actually just announced its new dual coupon feature that many of you have been requesting. You can now offer both subscribe and save and reorder coupons on the same ASIN. Previously, sellers could only use one coupon per ASIN, which limited promotional strategies, and now eligible customers can choose between a 10% off free order coupon for a one-time purchase or a 20% off subscribe and save coupon for those who want to subscribe for regular deliveries. I can see this making a dent in impacting the quantity of repeat purchases and facilitating brand loyalty, as well as, if you are a seller, the ability to now cater to different purchasing behaviors. This will help you effectively engage your audience. For instance, if a customer is hesitant to commit to a subscription, that reorder coupon can persuade them to try your product without long-term commitment. Meanwhile, customers who value convenience can opt for the subscribe and save option, benefiting from a greater discount. Remember, guys, at the end of the day, promotions are a really great way for you to attract new customers and retain existing ones. By leveraging these dual coupon offerings, you can enhance your marketing efforts, drive sustained sales growth and, at the end of the day, it's about making your customers feel valued and giving them the options that suit their needs.   Shivali Patel: Okay, moving on, let's talk about an important compliance update that you need to be aware of, effective September 30th 2024, which is already passed, amazon will now require that any product needing compliance documentation to have these documents submitted and approved before it can be listed in order to uphold the highest safety standards for products sold on Amazon. This is just one additional way for them to ensure that customers are really receiving safe and compliant items. While existing product listings will remain unaffected, new listings cannot go live until the proper documentation has been approved. So make sure that you guys manage this process through your manage all inventory dashboard on seller central and, since they can ask for additional information to verify product safety and compliance at any time, you'll want to check back time to time.   Shivali Patel: Speaking of time, as we gear up for the holiday shopping season specifically, there are upcoming 2024 holiday peak fulfillment fees for FBA that you will need to be aware of. From October 15th to January 14th of 2025, you're going to see these seasonal fees applied to all products, reflecting the increased fulfillment and transportation costs during this busy period. This fee structure is similar to what other major carriers charge and it will be consistent across items within the same size band, and this will affect US FBA, Canada FBA, north America remote fulfillment, us multi-channel fulfillment and buy with Prime. I recommend that you guys factor these fees into your pricing strategy. Okay, and especially during the holiday season, when consumer spending typically peaks. The average holiday peak fulfillment fee will remain consistent with last year. However, a new peak fee will apply to products priced below 10 USD. This is for US FBA specifically. While these fees might seem like a hurdle, I want you to keep in mind that Amazon's average FBA fulfillment fees are still about 70% lower than the comparable two-day shipping options offered by third-party logistic providers. And, if needed, the new section does have the detailed rates linked by size and weight on the relevant help pages. So check it out to plan out your inventory and maximize sales during the holiday rush, if you have not already.   Shivali Patel: In other news and in an exciting expansion of its services, amazon Pharmacy is enhancing the way that customers manage their medications with the introduction of a new pill pack feature. This service allows customers to have their eligible medications three or more pre-sorted into convenient pill packets, which will then be delivered straight to their door. This updated offering continues the service from PillPackcom acquired by Amazon in 2018, but introduces new savings and a simplified sign of process. Each PillPack is organized and labeled by date and time, making it easier for individuals to adhere to their prescribed routines without the hassle of multiple pill bottles. I don't think any of us like that. Plus, customers can enjoy fast, free delivery right to their homes. I wanted to mention this as part of this week's buzz because, while perhaps it's not direc

We’re back with another episode of the Weekly Buzz with Helium 10’s Sr Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. TikTok Search Ads Campaign launch in U.S. https://searchengineland.com/tiktok-search-ads-campaign-launch-us-446927 Tariffs Targeting Chinese E-commerce Brands https://www.freightwaves.com/news/tariffs-targeting-chinese-e-commerce-could-dampen-demand Google Search Tests Shopping E-Commerce Card https://www.seroundtable.com/google-shopping-e-commerce-card-card-38105.html Experience Amazon Accelerate 2024 on demand https://sell.amazon.com/blog/announcements/amazon-accelerate-on-demand-content Target Circle Week 2024 https://www.today.com/shop/target-circle-week-details-dates-deals-2024-rcna171858 Lastly, in our training tip of the week, Carrie walks us through how you can take an FNSKU and create a custom barcode labels to give to your factories. In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:51 - TikTok Search Ads 02:48 - New Chinese Tariffs 05:59 - Google Search Tests 07:09 - Accelerate on Demand 07:50  - Target Circle Week 09:39 - Walmart Lending 10:14 - Walmart Repricer Dash 11:14 - Helium 10 New Features 13:07 - Easy Barcodes ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: TikTok shop ads launch in the US new potential tariffs targeting Chinese e-commerce sellers, and Amazon, Walmart and Target are battling it out for deals in October. All of this and more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart, e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Keri Miller. So, Keri, take it away and let us know what's buzzing. Carrie Miller: Okay. So the first story is that TikTok search ads campaigns have launched in the US, and I'll go ahead and show the article here. It's basically allowing for keyword based search ads that target users directly in the search results. Now if you're a TikTok user, you know a lot of the ads actually come on your For you page when you're kind of scrolling. So it's kind of a more generic approach. But now sellers can actually target keywords when consumers are actually searching in TikTok for something specific. So this is potentially stepping up competition with Google Ads, as TikTok is becoming a go-to search engine, in addition to becoming a social media platform. So let's go ahead and take a look at this article. If we scroll down a little bit, it says previously ads on the TikTok search page were more generic, but now brands can tailor their ads to align with specific search behaviors. Now it goes on to further say why this matters. It says that TikTok has a growing role as a search engine for younger users. 57% of users use the app's search function, according to internal TikTok data, and this new feature lets you capture attention at critical moments of intent. TikTok's move could threaten Google's dominance, as younger users are increasingly using social media for search instead of traditional search engines. So, if you recall, last week Bradley actually did talk about this on the Weekly Buzz and he said that there's a report that says over 50% of Gen Zers are going to be shopping on TikTok for the holiday season. So that's very interesting and very good numbers if you really wanted to start targeting on TikTok. And let's talk about the actual numbers of these actual ads. TikTok's testing shows that combining search ads with in-feed ads boost conversion by 20%, with users who don't engage with an ad initially more likely to interact with after seeing a related ad in the search. So that's very interesting information. So definitely something to consider when you are going into Q4 and wanna really boost your sales this holiday season. Carrie Miller: Okay, so let's go ahead and get into the next article Now. The next article is interesting and it's titled Tariffs Targeting Chinese E-commerce Could Damp Demand. Okay, so this is definitely something that is gonna be very interesting for a lot of e-commerce sellers because, as I don't know if anyone remembers if you've been watching I actually mentioned that Amazon is launching a direct-to-consumer program for Chinese sellers to sell directly to consumers in the US through the Amazon platform, and I mentioned this might make some US sellers a bit upset, you know, because a lot of the small parcels they're not taxed the same, you don't have to deal with the same logistics charges and things like that. So you know this basically gives Chinese sellers a much higher margins because of the lack of tariffs. You know, no warehouse and distribution costs associated with the traditional kind of container imports. There's a lot of other things that kind of go in with these small parcels. I know, for example, me as a consumer, I did order something on TikTok that I thought was gonna be great quality and it was actual garbage. It actually was shipped directly from China through customs. So really kind of is an interesting you know thing that we should really be considering for consumer protection as well as well. As you know, for US sellers, when you're providing quality, then it's going to help boost you a little bit more because it's going to kind of close off this way of kind of things that are come low quality coming into the US without having to even pay those taxes or being searched. Carrie Miller: So in this article, if I scroll down here, it says the White House this month said it would soon tighten eligibility and increase information requirements for low value imports that qualify for duty free status in an effort to prevent businesses from evading duty payments. It goes on to say a little bit further down it says the proposal is expected to result in higher consumer prices for small shipments. So that actually could be a better thing for US sellers who are offering the quality. But then if we go down further, this is really where it gets interesting for the consumer. Let's scroll all the way down. It says. Over the last 10 years the number of shipments entering the US claiming the de minimis exemption has exploded from about 140 million to more than 1 billion a year, according to the CBP figures, and the US is on track to import nearly 1.5 billion parcels in the current fiscal year, 4 million per day, and that is actually going to end on September 30th. Carrie Miller: The overwhelming volume of parcel shipments has made it difficult for us customs and other agencies to enforce trade laws, health and safety requirements, intellectual property rights, consumer protection rules and to block illicit synthetic drugs such as fentanyl and clothing made from forced labor from entering into the country illegally. That's kind of an interesting thing to to take a look at, especially as a consumer. You know, like I said, I actually it was like a hair oil that I ordered from TikTok and the quality was just garbage and it smelled funky. So you know, this is a consumer protection issue. You think should you know that shouldn't be coming into the US, are coming into the US because there's just an overwhelming amount. So this is definitely something that you know hopefully will happen and you, you know we can continue as our. You know, other sellers who are providing quality products can kind of beat out these sellers that are not doing the high quality products. Carrie Miller: Okay, the next article that we have here is about Google. Google is doing search tests in the shopping e-commerce card. So if we take a look at this article, you can actually see a little bit of what they're kind of testing. So the article is really stating that you can actually see a little bit of what they're kind of testing. So the article is really stating that you know Google's testing. It's using its top card format for shopping and ecommerce related queries and information and this shows product results with pricing on the left, with popular stores on the right and then some review content in the form of content and videos on the right side. So they're kind of moving maybe towards more video content and I'll scroll down a little bit more in this article because this is what it usually looks like, and you can probably Google this right now and still see this. But we've got, you know, the actual, the product with a picture and the price, as well as the reviews, whereas I think they're kind of moving more towards the kind of video reviews, since a lot of people are into seeing that kind of stuff on social media, so they might be kind of testing this out to see how they can compete with social media, and I think that's a really smart move on the part of, you know, Google’s, you know, just for Google, just because they are competing with these other social media platforms that are becoming more like search engines. Carrie Miller: All right, let's go into the next article, and that is basically, if you missed out, on Amazon Accelerate. I know a lot of people had FOMO because they didn't make it to Amazo

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon just announced dates for its October Prime Day sale — here’s what to know https://www.nbcnews.com/select/shopping/amazon-october-prime-day-2024-dates-rcna171355 Walmart announced an anti-Prime Day sale and it’s no joke—learn about Walmart Holiday Deals now https://www.usatoday.com/story/money/reviewed/2024/09/19/walmart-holiday-deals/75289574007/ More than half of US Gen Zers are headed to TikTok Shop this season https://www.retaildive.com/news/gen-z-tik-tok-shop-social-media-holiday-purchases/726139/ Amazon small oversize FBA fee reductions https://channelx.world/2024/09/amazon-small-oversize-fba-fee-reductions/ Maximize your brand goals efficiently with goal-based bidding in Amazon DSP https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-goal-based-bidding/ 5 new generative AI tools to accelerate seller growth and enhance the customer shopping experience https://www.aboutamazon.com/news/innovation-at-amazon/amazon-generative-ai-seller-growth-shopping-experience In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:07 - Prime Big Deal Days 03:31 - Walmart Holiday Deals 05:14 - Gen Z Shopping on TikTok 06:25 - FBA Fee Reductions? 07:23 - Goal-Based Bidding in DSP 08:16 - Amazon Supply Chain Updates 09:50 - Buy with Prime Integrations 12:33 - Amazon Shipping App 13:00 - Faster MCF Shipments 13:37 - New Amazon AI Tools 22:11 - New Amazon Analytics Tools 23:24 - More Accelerate Updates 28:17 - Meet Bradley in South Korea 28:30 - More Upcoming Events ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript   Bradley Sutton: Prime Big Deal Days has been officially announced for specific dates. In October, amazon Accelerate had more than 20 new releases and announcements and we're going to go over almost all of them today. This and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Series Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories and goings on in the Amazon, Walmart, e-commerce world. We also give you training tips of the week and let you know what new things that Helium 10 has that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. As a matter of fact, today I don't think we're going to be able to get to any new releases or training tips, because this was the week of Amazon Accelerate. I just got back a couple hours ago and I want to try and like get everything out there while it's fresh in my mind. Hopefully I'm not going to miss anything, but we have got tons and tons to go over today.   Bradley Sutton: Let's actually first hop into just non-Accelerate related news. All right, let's go ahead Now. The first news story is from NBC News and it's entitled Amazon just announced dates for its October Prime Day sale. Here's what to know Now. You guys remember a while back, a few months ago, I had predicted when the regular Prime Day was going to be. Somehow, you know, I like use some just I used some just common sense and mathematical things based on dates that Amazon had, and I hit the exact date two months in advance, actually, three months in advance, I think. I hit it Now again. A month ago, I was like you know what, I'm going to go out on a limb and try and guess when Prime big deal days are. Take a look at what I said in August. If, again, I had to pick a date, it would be around October 9th. Now let me show you why. I noticed here that one of my products was eligible for prime big deal days window. So when I went in there, you'll notice and you guys probably have seen this yourself is that there's weeks for regular deals right All the way up to October 6th. Okay, and then the very next one it says is prime big deal days window. So first of all, it pretty much guarantees that prime big deal days is not going to be before October 6th.   Bradley Sutton: Now, historically prime big deal days, I think there was another it was called something different in 2022. It was kind of like on the second Tuesday, Wednesday, Thursday of the month. So that's why I'm thinking that, hey, it could be around October 9th, 8th, 9th, 10th, around there We'll see. You've got a lot of time to plan, but at least, again, it is now confirmed. There is another prime big deal days coming. Well, guys, Nostradamus Bradley back at it again, because, look at this prime big deal days was. Well, guys, north stardom is Bradley back at it again, because, look at this prime big deal days was announced on October 8th and 9th.   Guess what? I'm gonna make another prediction. I think I know when Black Friday is gonna be hint, hint, wink, wink. That's not a great, uh prediction. I think my prediction days are over two for two, that's it. But anyways, prime big deal days, guys.   Bradley Sutton: It's kind of like the second prime day of the year is coming on October 8th and 9th and hopefully you have gone ahead and applied for some deals. If you're going to do it, this might be the time to do Prime Exclusive Discounts. Don't forget, prime Exclusive Discounts aren't free anymore, as we reported on the Weekly Buzz. But whatever the case is, there's going to be a lot more traffic shopping online, and when I say shopping online, it is not just shopping on Amazon for this special day, because take a look at this new story from USA Today. It says Walmart announced an Anti-Prime Day sale, and it's no joke. Learn about Walmart holiday deals now, all right.   Bradley Sutton: So this is a new or special kind of discounts that Walmart is putting on. What date is going to be for these deals that will have up to 70% off? You guessed it starting October 8th. So it's kind of funny. Sometimes this Amazon and Walmart are going back and forth, trying to one up each other and make sure they don't have special days. But I think this is actually good for sellers that it's on the same day, because if you're doing deals on one site, you almost have to do deals on the other site because of price matching and things like that. So when Amazon and Walmart dates coincide, it allows you to go ahead and put the same discounts on both, and now you don't have to worry about things like buy box suppression and things like that. Now one difference, though, between prime big deal days and Walmart holiday days is this article says that it starts on the 8th, but it's set to continue through Sunday, October 13th. Now, this is important because, just like I just said, while the first couple of days are going to coincident have to worry about buy box issues. If you keep your Walmart deals going after the 9th and you have like the same maybe product identifier, like a UPC or something like that, it's possible that your buy box on Amazon might suffer if Amazon is price matching Walmart or price checking Walmart, I should say, and they could see that you have a special going on a Walmart but not on Amazon. So something to keep in mind. First couple of days you're good to go. It's kind of good that it's coinciding, but after the 9th, definitely check if you're going to stop your deal on Amazon but not on Walmart.   Bradley Sutton: Speaking of holiday deals, there's an interesting article from retaildive.com I guess they did this kind of survey and it says more than half of US Gen Zers are headed to TikTok shop this weekend. It said about 43% of Gen Z shoppers are planning to spend more for their holidays this year compared to 37% of millennials. However, going down deeper, it says, in the US, nearly 54% of Gen Z will find gifts on TikTok shop alone. A third of US respondents will shop for gifts seen on Facebook and Instagram ads. I don't know how that's a poll Like. Do you actually answer a poll saying yes, I plan on buying stuff from ads? So that was kind of weird for me. But however they got this information sounds pretty exact. So they're putting it out there and it says almost a quarter 24% of US Gen Zers will make their purchase through influencer recommendations. So just you know, it's kind of interesting how much the whole landscape of holiday shopping has changed. You know, a couple years ago there was no such thing as TikTok shop, right, you know. So the fact that a lot of people are going to be you know, more than half of a certain demographic are going to be looking on this platform that literally didn't even exist last year is just kind of interesting to me.   Bradley Sutton: Next article is coming from Channel X World. It actually has to do with Europe and it's an FBA fee reduction. All right, yeah, I did not say that wrong. It is an FBA fee reduction, not an addition. You know, usually when you hear me talking about FBA fees, it's about some new fee that we're going to have to do. That we're going to have to do. But if you're in selling in pan EU fulfillment, you're going to be able to save from 1.60 pounds up to 1 pound 87 for small oversized products across UK, Germany, France, Italy and Spain. So in those locations, what signifies a small oversize? So Amazon's definition of small oversize is 61 by 46 by 46 centimeters and unit weight has to be less than 1.76 kilograms. And then in Germany there's another set. But hey guys, take a look at this If your product is in this small oversize, you might actually be ge

Amazon launches new Amazon Saver private label to help shoppers save, take on Walmart, Target https://abcnews.go.com/GMA/Food/amazon-launches-new-amazon-saver-private-label-shoppers/story?id=113581546 US seeks to slam shut Shein, Temu trade loophole https://asiatimes.com/2024/09/us-seeks-to-slam-shut-shein-temu-trade-loophole/ Brand Registry Protection https://brandregistry.amazon.com/protection/dashboard?ref=brnav_to_impactdashboard Etsy Offers Subscribers Free Shipping While Aiming for ‘Tremendous’ Growth https://www.pymnts.com/news/ecommerce/2024/etsy-offers-subscribers-free-shipping-while-aiming-for-tremendous-growth/ Finally, maximize your Amazon FBA reimbursements with the newly revamped Helium 10 Refund Genie tool — a resource that could potentially reclaim thousands of dollars for your business. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:00 - 1P Account Termination 02:13 - Ads in Amazon Rufus 03:25 - Amazon / Temu Brushing 05:10 - Amazon Coupon Update 05:37 - Etsy Seller Updates 07:14 - Amazon Export Central 08:47 - Amazon 3D Images 09:54 - Amazon Saver Groceries 11:35 - No More Cheap Chinese Imports? 13:24 - Brand Registry Protection 14:55 - Etsy Insider 16:10 - Walmart Ads Update 17:12 - How To Get Reimbursed By Amazon FBA ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon is terminating a lot of one-piece seller accounts, rufus is going to start showing Amazon ads, Esty is adding new features to its Prime-like service. These stories and more plus State of the End, to find out how I'm getting $6,000 back on a couple of accounts from Amazon for free how cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories that are going on in the Amazon, Walmart, TikTok shop and e-commerce world. We also give you training tips of the week and let you know what new features there are at Helium 10 that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. I'd said a few weeks ago that, leading up to Accelerate, usually there's not much articles and, yeah, for a couple of weeks there were slim pickings for news, but today, all of a sudden, a bunch of stuff coming out of the woodwork. So we've got a number of stories to get into. Let's go ahead and hop right into it.   Bradley Sutton: First story is just something you probably saw on LinkedIn all over the place the last week. I'll go ahead and highlight a previous podcast, guest LinkedIn, right here. Grace, she talked about it here where it's hey, there was a message that went out to a lot of 1P sellers that said hey, we're going to stop sourcing products. This is from Amazon. You know the way that 1P works. You know like Vendor Central is. Amazon actually buys product from vendors and then you see it says shipped and sold by Amazon. So, effective November 9th, our vendor relationship will be terminated. So a lot of people had noticed and gotten these messages. So that means it might be time, as Grace says here, to hey start getting your ducks in a row for those who want to keep selling Amazon and move to three P. You know seller central. Um, you know some of you might reach out to an agency to do that or just start on your own. Obviously, hey, if you, if you're going to be controlling more of your own stuff instead of Amazon, definitely going to be really intense help. So make sure to utilize our tools to help you with that transition to controlling more of your own listings and things like that. Did anybody out there get a notice? I'm just curious Were your sales down or why do you think Amazon sent that notice?   Bradley Sutton: Next article up here is from Amazon Advertising, a little message that came out early last week and it said sponsored ads may begin appearing in Rufus-related placements. Okay, rufus related placements. Okay, rufus, is that AI tool that it's still tripping out for me? Like I don't think I can use it as a buyer. I saw a couple listings this week where it says the reviews state this and I'm like there's only one review here. It doesn't even say anything, it's only a rating. Like how could the review state something? But anyways, that's a side note for now. It says Amazon ads might start showing up in Rufus related placements. It says Rufus may generate accompanying text based on the context of the conversation. But here's the kicker your campaign reports won't include Rufus metrics. I guess you won't even know what's showing up in Rufus or not. So just you know, I haven't seen it in the wild yet. Again, I'm not using Rufus too much as a buyer, so maybe it is showing up out there, but that's going to be interesting. What part of this is going to be showing up in ads? And, like, how is it going to display if this is supposed to be an organic experience to help the seller or to help the buyers. We'll see, I'm sure, in the coming weeks. I'm sure Amazon Accelerate some things might be announced about that in the future.   Bradley Sutton: Now, you know, a common thing that comes up every couple of years is brushing. So for those who don't know, brushing is what happens when all of a sudden you start getting these Amazon packages or other packages and you didn't even order it. And usually what happens is these you know sellers out there on Amazon, other platforms. They want to build up the reviews. So they get, like these you know fake buyer accounts. They have addresses and they just send to you know free product, to, to to people out there so that they can, you know, set those accounts up to leave them fake reviews. Right now this seems to be making a case, or a comeback.   Bradley Sutton: This news nationnow.com article says that, hey, more Americans are receiving delivered package containing goods they didn't order and this is a scam known as brushing. Now something interesting says here in Illinois, one family told a local TV news station they receive one or two packages a day from Temu. So it looks like Temu is now getting in, or Temu sellers are getting in on brushing and so they said at first the constant deliveries were like experiencing Christmas every day. But then over time the family said the daily delivery simply became too much. Another customer, like a woman in Minnesota it says she received a box full of baby reveal balloons that she didn't order Packages delivered from Amazon and also included cupcake stands she didn't order. So like people are just getting random products here and there, didn't order. So like people are just getting random products here and there. Now you know sellers or amazon has said, hey, if you get brushing packages, first make sure that it's not just like a friend or relative giving you a gift you didn't know about, but says, hey, report the delivered package to the company, include the number of packages were delivered, along with the tracking number from the shipping label and any other information that could be pertinent, and that amazon investigate this. So I'm not sure how you can report it with Temu, but Amazon has a availability to report brushing scams. So something that came up early last week on your dashboard, if you in case you missed it, is the duration for coupons is going to be updated, all right. So, starting in last week, the maximum duration of three different kinds of coupons are going to be changed from 90 days, which is previously the max you could do, to now for standard coupons 30 days, reorder coupons 180 days, subscribe and save coupons 365 days.   Bradley Sutton: Next article is actually from payments.com, from Etsy says Etsy's new search tools aim to elevate quality listings and enhance seller success. All right, so now you know, Etsy has been trying to make a push to become a little bit, I guess, more relevant in the, the e-commerce game. And now that they have, uh, it says we are optimizing our search results to showcase a broader range of items for more sellers. We also want to make it easier and more fun to explore the depth our marketplace has to offer. And they say, hey, these changes that they've been making for Etsy listings have led to approximately 70% of shops on Etsy having more visibility in search. And sellers also now have a Etsy search visibility page and this basically gives sellers more insights into recommendations on how they appear in search. And they said, hey, you know, sellers have told us they want more transparency into what goes into Etsy search. So, guys, if you haven't, if you're selling on Etsy like myself, I haven't looked at this thing you probably should go in and look for your Etsy search visibility page. Get more information on this link to this article here that we have in the comments below. But you know you got to keep up on whatever platform you're selling on. Obviously, with Amazon you've got Helium 10 at the forefront giving you all kinds of tools, and Amazon itself is giving you tools for how to show up and search better. But don't sleep on these other platforms as well. You got to go on these other platforms to make sure that you still stay relevant and Etsy is trying to make some moves out there in e-commerce and so you can benefit from it.   Bradley Sutton: Going back to Amazon, actually going to Europe, now there's an article released by Amazon says Amazon launches Export Central, allowing sellers to export to 39 countries in Europe with just three clicks. All right, you know. So Amazon is not in. There's not an Amazon ma

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon checkout process hits technical snag during Labor Day sale https://www.cnbc.com/2024/08/30/amazon-checkout-process-hits-technical-snag-during-labor-day-sale.html Walmart wants to beat Amazon at its own e-commerce game https://www.foxbusiness.com/lifestyle/walmart-wants-beat-amazon-its-own-e-commerce-game Walmart to Compete Directly with Amazon on Marketplace Logistics https://www.webpronews.com/walmart-to-compete-directly-with-amazon-on-marketplace-logistics/ Most retailers not prepared for a TikTok shut down https://www.retailcustomerexperience.com/news/most-retailers-not-prepared-for-a-tiktok-shut-down/ Amazon launches AI shopping assistant Rufus in the UK https://finance.yahoo.com/news/amazon-launches-ai-shopping-assistant-121706169.html? Temu and Shein packages are flooding delivery networks. Will the surge persist? https://www.retaildive.com/news/temu-shein-shipping-delivery-industry-impact/725707/ For Amazon sellers, we've got game-changing strategies up our sleeves, featuring a deep dive into Helium 10’s  BlackBox tool Competitor tab. Learn how to pinpoint your closest competitors through shared keywords, supercharge your product listings, and fine-tune your Amazon PPC campaigns to stay ahead in a fiercely competitive market. Don't miss out on this invaluable news and insights! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:53 - Amazon's Technical Snag 02:03 - Walmart Levels Up 03:17 - Using WFS Beyond Walmart 04:59 - TikTok Contingency Plan 07:00 - Faster Delivery for MCF 07:45 - Rufus Launches in UK 09:14 - Temu & Shein Changes? 10:36 - Training Tip: Black Box Competitor Tab ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Shivali Patel: Walmart now offering competitive rates to fulfill orders beyond its platform, Amazon, rolling out faster delivery options for multi-channel fulfillment and potential regulation changes that could affect pricing on Temu and Shein. This and more on this week's episode of the Weekly Buzz.   Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories that are going on in the Amazon, Walmart and e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Today, our host is going to be Shivali Patel, and so, Shivali, take it away and let us know what's buzzing.   Shivali Patel: First up, we have this news article from CNBC discussing the technical snag Amazon faced during its Labor Day sale. On Friday, customers were unable to complete purchases due to some technical issue in the checkout process. Sometimes the consumers would encounter error messages featuring Amazon's famous dog photos. This glitch occurred just as Amazon was rolling out major discounts for the holiday weekend, frustrating those customers eager to grab deals, leading to it quickly becoming a topic of conversation for social media. For sellers on Amazon, this should serve as a reminder for you guys of the impact that technical challenges can have on sales, especially during big promotional events. While Amazon saw a robust $148 billion in the second quarter, things like this can really damage both sales performance and consumer trust. So, as that holiday season peaks around the corner, make sure that you guys are staying vigilant during peak sales periods to manage your customer interactions and monitor any potential issues that could affect your business.   Shivali Patel: Next up, some Walmart news. We have Fox Business reporting on Walmart stepping up its e-commerce game with bold new strategies aimed at expanding its product offerings. Currently dominating brick-and-mortar retail, Walmart has only a 6% share of the online marketplace, compared to Amazon's commanding 38%, but they're working hard to close that gap. Walmart's leveraging its vast physical store network as fulfillment hubs, while increasing its focus on its online marketplace. The company's actually been rolling out new categories, such as the premium beauty category. This is gonna feature brands like T3 and CauseRx if you've heard of them and they're launching initiatives like Resold at Walmart for pre-owned goods on the Walmart marketplace, which is designed for sellers like you and I, not to mention that Walmart's marketplace has achieved over 30% sales growth for four consecutive quarters and while it's not at Amazon's level, this expansion is only one more reason for you guys to begin considering Walmart as a viable e-commerce platform. If you're not actively selling on it. Increase competition or new opportunities to diversify sales channels and take advantage of Walmart's lower fees and growing customer base. You decide. And this leads me into the next news piece from WebPro News.   Shivali Patel: You guys, if you didn't know, Walmart now has a Walmart's multi-channel solutions program, which allows sellers to fulfill orders from any e-commerce site using Walmart's fulfillment services, offering competitive rates that are 15% lower than its competitors. I mean talk about making the platform an even more attractive option for third-party sellers. Starting September 10th, sellers will be able to use Walmart's extensive warehousing, delivery and return services to fulfill orders from other e-commerce platforms, including Target, Etsy and even Amazon itself. This initiative expands Walmart fulfillment services and directly challenges Amazon's fulfillment by Amazon model, allowing sellers like you and I to manage logistics with Walmart's resources For sellers, using Amazon or other platforms. So if this is you, this means you will now have an alternative fulfillment solution that offers cost-effective logistics, helping you streamline operations while reaching customers across multiple channels. Walmart's logistics services will feature plain, unbranded packaging and two shipping options expedited and standard, though there are going to be some limitations for specific products, like multi-box orders, so just make sure that you read up on those things. Despite these challenges, Walmart is aiming to reshape the logistics landscape and offer more flexibility for sellers across the board. This, you guys, has really big implications for e-commerce and, as a seller, I would just encourage you to keep an eye on how this logistics network evolves over time and provides even more opportunities for growth.   Shivali Patel: Okay, let's switch over to TikTok. A news report from Retail Customer Experience has revealed that, while a majority of retailers 68% of them believe that a potential ban or sale of TikTok would negatively affect their business, only 28% actually have some sort of contingency plan in place. TikTok has become a crucial platform for product discovery, with over two-thirds of the actual consumers finding products on the app and then purchasing them elsewhere. So I would say for Amazon and Walmart sellers, this sort of uncertainty around TikTok's future could potentially pose a disruption in customer acquisition, particularly as 81% of retailers are actually using TikTok to sell directly to consumers. I think we all recognize how monumental viral content can be for a business, and it's no secret that viral content on the platform has led to issues like stockouts and delays. So are you prepared for any impact associated to a possible shutdown? According to the article, 73% of consumers plan to use TikTok as inspiration for their holiday shopping and 59% intend to make purchases directly through TikTok shop, whereas 39% of consumers named Facebook as the platform where they will spend a majority of their time if something happens to TikTok, meaning that there is going to most likely be increased competition for attention on those platforms, on the social media platforms that are not TikTok, where people are finding inspo. Consider diversifying your marketing channels from now and create those contingency plans to prepare for the potential loss of TikTok as a sales tool.   Shivali Patel: Now I'm not saying that it's gone just yet, but be prepared is what I'm getting at. Of course, quite a bit of things are category dependent, but as the holiday shopping approaches, I really think it's important to have a robust strategy across multiple channels, and that will be paramount to maintaining visibility and customer engagement. All right now directly from Amazon and you can find this inside of Seller Central News. But Amazon just rolled out faster delivery of multi-channel fulfillment orders, and this gives sellers a big advantage in meeting customer demands. The updated delivery speeds come at no additional cost, and standard delivery has improved to three business days, which is down from five business days. Expedited delivery has improved to three business days, which is down from five business days. Expedited delivery has improved to two business days, down from three, and priority delivery has been discontinued. Any new orders will be charged at the expedited rate. This improvement means your customers can enjoy faster shipping, helping you boost satisfact

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon's revamped Alexa with generative AI to roll out in October https://www.zdnet.com/home-and-office/smart-home/amazons-revamped-alexa-with-generative-ai-to-roll-out-in-october/ Walmart Marketplace Accelerates Growth; Launches Category Expansion, Multichannel Solutions and Omnichannel Innovations for Sellers https://corporate.walmart.com/news/2024/08/27/walmart-marketplace-accelerates-growth-launches-category-expansion-multichannel-solutions-and-omnichannel-innovations-for-sellers How customers are making more informed shopping decisions with Rufus, Amazon’s generative AI-powered shopping assistant https://www.aboutamazon.com/news/retail/how-to-use-amazon-rufus How Amazon is using AI to detect fake product reviews and ensure authentic customer feedback https://www.aboutamazon.eu/news/customer-trust/how-amazon-is-using-ai-to-detect-fake-product-reviews-and-ensure-authentic-customer-feedback China fast-fashion retailer Temu soared like a rocket for two years—in just a few hours, its parent company lost more than $50 billion in market value https://fortune.com/2024/08/26/temu-pdd-stock-plunges-government-scrutiny-amazon-rivals/ Amazon India to cut down its selling fees by 12% ahead of festive season https://www.livemint.com/companies/amazon-india-to-cut-down-its-selling-fees-by-12-ahead-of-festive-season-janmashtami-2024-11724471866431.html Join Bradley and other Helium 10 Members for an informal meetup in Mumbai early in the morning on Friday the 6th! We will be in the Crystal Lounge networking and would love to see you there! For more details go to: h10.me/mumbai Catch Bradley at the Istanbul Global E-Export Summit 2024 h10.me/istanbul and at the Amazon Global Selling Community Event PH Seller Bootcamp in Manila h10.me/manila Lastly, are you leveraging Helium 10 to its fullest potential? We break down the newest features of Helium 10's Chrome extension, including the X-ray tool's suggested PPC bid column and clickable brand insights. Learn how to split-test product images and ideas with real Amazon buyer feedback using Helium 10's Audience tool powered by PickFu, and listen to a special use case from Kseniia that showcases its power in product development. Tune in for all these valuable insights and more to keep your e-commerce strategy ahead of the curve! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:17 - Alexa With AI 03:13 - Walmart Big Announcements 09:09 - Amazon Rufus 12:19 - Amazon Fake Reviews 12:55 - Shipping Time Settings 13:32 - Temu Trouble 14:21 - India Fee Reductions 14:54 - Meet Bradley on the Following Events 16:03 - Helium 10 New Feature Alerts 18:06 - Training Tip: How To Use Helium 10 Audience

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. YouTube takes on TikTok Shop with expanded Shopify partnership https://techcrunch.com/2024/08/20/youtube-takes-on-tiktok-shop-with-expanded-shopify-partnership/ Walmart adds a Burger King benefit to its membership program https://www.cnbc.com/2024/08/22/walmart-plus-burger-king-benefit.html Shein sues Temu over copyright infringement, alleges rival loses money on every sale https://www.cnbc.com/2024/08/20/shein-sues-temu-over-copyright-infringement-trade-secret-theft.html FTC finally makes a sneaky online shopping tactic illegal https://www.thestreet.com/retail/ftc-online-shopping-tactic Temu’s Semi-Hosted Japan Site Will Officially Launch on August 27 https://pandaily.com/temus-semi-hosted-japan-site-will-officially-launch-on-august-27/ 50% of Amazon Prime, Walmart+ Subscribers Step Up During Sales Events https://www.pymnts.com/news/retail/2024/50-of-amazon-prime-walmart-subscribers-step-up-during-sales-events/ How Amazon supports Black-owned businesses during Black Business Month—and all year long https://www.aboutamazon.com/news/small-business/how-amazon-supports-black-owned-businesses-during-black-business-month-and-all-year-long Make sure to watch this week’s training tip in our Helium 10 Alerts tool, this is something that could potentially save you thousands, if not tens of thousands, of dollars. That's how valuable this tip is. Lastly, don't miss our insights into Helium 10 Adtomic's new features for creating custom bid rules in PPC management, designed to optimize your campaigns effectively. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:50 - Big Amazon Coupon Change 03:05 - Youtube x Shopify 04:47 - FBA Inventory Deadlines 05:36 - Walmart x Burger King 07:07 - International Return Update 08:08 - Temu vs. Shein 09:48 - FTC vs Fake Reviews 12:48 - Temu Japan 13:11 - Prime / Walmart+ Stats 14:33 - Black Business Accelerator 15:10 - Subscribe to Helium 10’s YouTube Channel 15:40 - Training Tip: An Alert That Can Save you $1000’s 19:07 - Helium 10 New Feature Alerts ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon has made a big update to coupons and promotions that could save you from some expensive mistakes. YouTube's trying to pull off some TikTok shop type moves. Walmart's giving away free Burger King Whoppers these stories and more on this edition of the Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz. We give you a rundown of all the news stories and goings on in the Amazon, Walmart, TikTok shop and e-commerce world. We let you know what new Helium 10 features have and also give you a training tip of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. I've got a number of articles this week, so let's go ahead and hop right into it. First one coming up here is actually I was adding a coupon to this new product launch I'm doing of a coffin letter board and look what we found here on the coupon page. Anybody else notice this? In your browsers when you're trying to do coupons, there's this section that says stack promotions and it says do you want to allow this coupon to stack with percentage off or buy one get one. Promotions yes, allow stacking or no? Allow stacking. Now, this is pretty important because, as you know, in the past, like promotions stack with coupons and vice versa, meaning like let's say you had like a 20% off coupon on your page but then you had a 20% off promotion, that customer who's savvy could pick up both of those and apply it to your order, get 40% off right. But now, finally, you have the option to have it not stack If you're creating the coupon. Next, in the new help document about this, under stack promotions, amazon says here, based on your input provided on if you are going to stack or not, either one or both of the coupons or percentage off or buy one get one, free promotions will apply at checkout. So, for example, gave an example here it says let's say that you create a coupon 10% off and a percentage off coupon 20% off on the same ASIN, same duration. Now, if you say yes, I'm going to allow stacking during this promotion creation. Now both of these promotions are going to stack and the customer is going to get now 30% off at the checkout, right, the 10% plus the 30%. But if you select. No, I do not want them to stack. These promotions won't stack, and so the customer maybe they might see it and try and clip the coupon and do the promotion, but it says they're only going to get the higher benefit of the two promotions. So, like in that case there was a 20% off coupon and a 10% off promotion, they would get the 20% off coupon. So that's something that's pretty cool. I highly recommend doing that, for you know, usually people don't want to stack, and then when people have had stuff stacked, it's by accident and they end up losing a lot of money that they didn't realize. So if you're one of those who do not want your promotion stack, make sure to always click that no stacking.   Bradley Sutton: Next article is from TechCrunch and it's entitled YouTube takes on TikTok shop with expanded Shopify partnership. All right, we talked a little bit about this, oh, I want to say, about four or five months ago, but now it looks like YouTube is ramping up efforts. It says, as TikTok shop is gaining traction, YouTube is expanding its partnership with Shopify to onboard more brands for its YouTube shopping affiliate program. All right, so now creators and influencers are going to get access to 1000s of new brands. It wasn't, like you know, before. We're just like 10 brands or something like very small number of brands you could actually promote for in a shopping experience on YouTube. Now it says 1000s of new brands are going to allow those products to be tagged in shopping videos. So you know, generating a lot of affiliate commission for these YouTube creators. Now if you're wondering, hey, what is the potential of this, well, YouTube actually had a pretty interesting stat. They said that people watched more than 30 billion hours of shopping related videos on YouTube last year and that the platform saw a 25% increase in watch time for videos that help people shop. And so you know, traditionally, the only option is okay, here I'm an influencer, I'm going to make a video about something and I'm directing people to Amazon, or I'm directing people to TikTok, or I'm directing people to Walmart or whatever, right. But now the YouTube influencers are going to be able to create content and then, right in there, link directly to Shopify products and people are going to be able to buy directly from YouTube or in the YouTube platform. And then these influencers are going to be incentivized because they now can get affiliate commission on YouTube.   Bradley Sutton: Next article is from your Seller Central dashboard. Just a reminder of some important dates coming up. All right, prime big deal days is coming up in October. So now they announced that, hey, the last day that you can get inventory in to make sure that you have the Prime Ready badge is going to be September 13th. And then they reiterated again we already announced this a couple weeks ago Black Friday and Cyber Monday you've got to have your product in by October 19th. One other update they gave was hey, if you are using, you are going to get 25% off the base rate for e-storage fees and 15% off the base rate for AWD processing and transportation fees. All right, so this is going to be a limited time offer. If you're using a, amazon is giving putting some money back in your pocket for a change. What, what? What a novel concept. That is all right. Usually we're used to the uh, the other, the other side of things, right.   Bradley Sutton: Next article is from CNBC. This one gave me a chuckle here. You know we've talked before about how amazon will come out with something. Wal. Walmart will come out with something. Vice versa, Walmart is now a pioneer in doing something new. Now we've always talked about the benefits that Amazon Prime starts adding, the benefits that Walmart Plus starts adding et cetera. Because the more Walmart Plus, the more Amazon Prime members, the better it is for us sellers, right, the more likely it is that we're gonna get sales increase. Well, now Walmart is doing a first. They're the first ones in this. They're adding Burger King as a benefit to the Walmart plus program. All right. So now, if you've got Walmart plus, you're going to be able to save 25% off of any Burger King order made through the Burger King app. All right. In addition, members will also be eligible for a free Whopper every three months, starting in September with a purchase. All right.   Bradley Sutton: So first of all, you know it's painful to do this article. I've been on a crazy diet this week before I go traveling, lost already like eight pounds, and I'm looking at these hamburgers and fries. I'm like, oh my goodness, my stomach is growling. But anyways, I digress. What I really want to see now is all right, amazon, the ball's in your court. Let's see you make a similar deal with, like a fat burger in and out, Jollibee, something like that, and I'm going to be there

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Let’s take a closer look at the anticipated Prime Big Deal Days and speculate on the potential dates for this high-stakes event. And just when you thought Walmart was keeping quiet, they've rolled out Walmart Cross Border, a service designed to challenge Amazon Global Logistics with efficient port-to-door shipping for goods manufactured in China. Tune in to understand how these changes might alter your business strategies in the upcoming shopping seasons. Walmart opens ocean shipping network to marketplace sellers https://www.retaildive.com/news/walmart-china-cross-border-shipping-service-marketplace-sellers/724202/ But that's not all—AI is revolutionizing the way we shop and sell online. From helping consumers find the best deals to potentially reducing the advertising burden for sellers, AI-powered search tools are transforming the e-commerce landscape. Whether you see AI as a friend or foe in your selling journey, it's crucial to stay informed. I've got all the insights you need, along with a must-read article linked in the description for a deeper dive. Recent Google Ruling May Open Door to More AI-Powered eCommerce https://www.pymnts.com/news/ecommerce/2024/recent-google-ruling-may-open-door-to-more-ai-powered-ecommerce/ Don't miss out on this week's buzzing news roundup that's packed with actionable advice and expert insights. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:54 - Prime Exclusive Discounts FREE 02:56 - Prime Big Deal Days 04:38 - Walmart Cross Border 05:48 - Amazon Inbound Fees 08:55 - FBA Returnless Resolutions 11:45 - AI E-commerce

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon to let TikTok users shop select products without leaving the video app https://seekingalpha.com/news/4137470-amazon-to-let-tiktok-users-shop-select-products-without-leaving-the-video-app-report  UK TikTok Shop fees rise to 9% from September https://channelx.world/2024/08/uk-tiktok-shop-fees-rise-to-9-from-september/ Temu, Shein and Aliexpress are attracting US customers in their millions https://www.techradar.com/pro/temu-shein-and-aliexpress-are-attracting-us-customers-in-their-millions-poll-shows-and-thats-despite-the-fact-that-the-vast-majority-do-not-trust-these-online-chinese-retailers-in-the-first-place Plan your agenda for Amazon Accelerate 2024 https://sell.amazon.com/blog/accelerate-agenda-builder Lastly, get ready for Amazon Accelerate 2024 with tips on making the most out of this event by planning your agenda for the conference. Also don’t forget to join us for the Elite Workshop in Seattle. Don't miss out on these game-changing insights on the latest episode of the Weekly Buzz by Helium 10! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:58 - Shop Amazon ON TikTok! 03:21 - Amazon Holiday Fee Increase 05:26 - TikTok Fee Increase 06:06 - Temu / Shein Growing 07:45 - FBA Grade and Resell 08:29 - Kia Soul Delivery 09:58 - Amazon Accelerate Agenda 11:06 - Q3 Elite Workshop 12:01 - Pro Training Tip: Revamped Keyword Sales Estimation ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript   Bradley Sutton: You're going to be able to run Amazon ads on TikTok and users are going to be able to purchase from Amazon directly from TikTok. Amazon has increased its fees for fulfillment in Q4. These stories and more, on this week's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings-ons and news stories that are going on the Amazon, TikTok shop and e-commerce world and we give you training tips of the week, as well as let you know what new Helium 10 features will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing.   Bradley Sutton: All right, let's go ahead and hop into the news. We don't have as much quantity wise as stories as last week. We had a record 14, but we've got some bangers here today, so let's get into the first article. It's actually from seekingalpha.com. I don't think I've ever quoted that news website, but look at this. This is a doozy, guys. If it is what this article says, it is, but it says Amazon is going to let TikTok users shop select products without leaving the video app, all right. So what does that mean? Sounds like it's just what it says. It says Amazon is teaming up with TikTok to enable e-commerce shopping on the short content video app. All right, so this is actually citing an Amazon spokesperson. So it's supposedly now TikTok users can buy items from Amazon ads that are going to be run inside of TikTok. So they're scrolling TikTok not necessarily TikTok shop, but just regular TikTok and then somehow there's an ad on there and they're going to be able to purchase without even leaving TikTok. Now this, to me, is kind of a little bit mind boggling, because, you know, I would think that TikTok wants to prioritize TikTok shop.   Bradley Sutton: But this is interesting. It recognizes, hey, amazon has got a lot of products that maybe people want to buy from there, and so now it says here this Amazon spokesperson says in app shopping with Amazon, is it going to be available for select products advertised on TikTok and sold by Amazon or independent sellers. So basically, what's going to happen, like Instagram and TikTok and others, is, with these new ads, users of those platforms can link their social media accounts to their Amazon profiles and check out within the social media apps using the payment and shipping information they've stored with Amazon. And I guess this the information which is the original source of this news article says that the social media ads are going to show more details that a shopper would find on Amazon's website prices, estimated shipping times, even prime eligibility. So that is a how cool? Is that? Pretty cool, I think. Like if, if you can now run targeted ads like that would be the key to me. Like is it only going to show up, you know, if I'm doing some kind of sponsored display ad or DSP or something like that, and then and Amazon randomly shows me. Or can I target TikTok directly? Can I target hashtags? You know would be interesting. What effect is this going to have on TikTok shop itself? What will be interesting to like? Already, TikTok users are getting kind of upset with how many you know products come to their feed right From TikTok shop. They're still buying it, but you know, like is this going to flood even more e-commerce and might give people some TikTok fatigue? I guess who knows what's going on, but this was interesting breaking news today.   Bradley Sutton: Next article that we have going on is actually from Seller Central itself, and it's another week. Another news article about raising fees. But this shouldn't be, you know, like earth shattering or something. This is what happens every year. It doesn't matter who you use to ship, you know fulfillment fees increase. Shipping prices increase a lot of times across the board during Q4. So it's saying that, hey, starting October 15th through January 14th, there is going to be peak fulfillment prices. All right, it's going to apply to all products and it's going to be the same within a specific size band. It says and this is going to apply for, you know, remote fulfillment, multi-channel fulfillment, buy with Prime and more. And it says the fulfillment fee is going to be the same as it was last year, except for products priced under $10, because that is going to have a new fee or a new fee in 2024. Because remember the what is it? Small and light no longer has it and they have something that's for $10 and below.   Bradley Sutton: So I would recommend guys going into seller central and checking out the new like size tiers, like just just as an example. You know, don't think this is something that is going to increase your cost 50% or something crazy like that. For example, let's just say you've got a large standard item I think my coffin shelf is one of those, and it's one point or two to 2.25 pounds I think that's my coffin shelf, I'm not sure, uh. Or if it's two, 25 to 2.5, it's $6 and 5 cents. Let's say I'm paying $6 and 5 cents, now that is going to go up to a $6 and 44 cents. So I mean, that's not nothing, right? You know it's 40 cents per unit on my coffin shelf, all right. So just keep that in mind. That's. That's something that's going to happen.   Bradley Sutton: You know, some, some sellers raise their prices during Q4 because they know the conversion might be higher, especially during peak shopping times. But just know that if you don't raise your prices, your profit is going to go down due to these fee changes. So again, check your Seller Central dashboard for the links to the articles that will talk about what size tier you're on and what your price was and what it would be, etc. Speaking of fee increases, TikTok shop has fee increases. It's going to nine percent starting in September, but this is for TikTok UK, all right. So I don't have any new information on am. On USA, remember, I think I believe TikTok UK was actually started before USA, unless I'm mistaken. So that could mean that in us. You know some of these fee increases might come behind, but they were at five percent for UK sellers and it is going to 9% for UK sellers, all right, so take a look at. If you're selling on TikTok UK, uh, make sure to check out this article. If you're selling a TikTok Shop US, don't even. You can just skip over that. It doesn't apply to you yet, but just a heads up for you. Uh, selling on Tik TOK in UK. Moving to other platforms, talking about Amazon, talking about TikTok, we're going all over the place.   Bradley Sutton: Today, let's talk about Temu Sheen and AliExpress. Per an article on TechRadar, it says Temu Sheen and AliExpress are attracting US customers in the millions and this is the funny part and that's despite the fact that the vast majority do not trust these online retailers in the first place. All right, so what's some of the numbers? They polled 4,000 people in the US UK polled 4,000 people in the US, UK, Canada and Australia, and they said that 60% of respondents had shopped on one of these three websites in the last year, with 50% of them shopping at more than one. I am not one of them. I'm not on there yet. 72% of people knew about Temu 55% knew about Sheen. 48% of online shoppers, it says, bought items from Temu, 42% from Sheen and 28% from AliExpress. That's mind boggling to me, like I don't know any American people who know about AliExpress. You know outside of you know us Amazon sellers, right? Some of the popular items is adult clothing for Sheen 57%. Household items on Temu 35%. Now this is the funny part here Even though all of these sales, all these people 50% shopping on Temu right, 94% of these respondents said they don't trust Temu, but they're still shopping on there. That's kind of ridiculou

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon is responsible for dangerous products sold on its site, federal agency rules https://www.nbcnews.com/business/consumer/amazon-responsible-dangerous-products-sold-site-federal-agency-rules-rcna164309 Etsy Is Getting Loyalty Program for Its Most Dedicated Shoppers https://gizmodo.com/etsy-is-getting-loyalty-program-for-its-most-dedicated-shoppers-2000481536 AWS Outage Hits Amazon Services, Ring, Whole Foods, Alexa https://www.crn.com/news/cloud/2024/aws-outage-hits-amazon-services-ring-whole-foods-alex Amazon looks to reduce costs to compete more aggressively on price as consumer habits shift https://www.geekwire.com/2024/amazon-looks-to-reduce-costs-to-compete-more-aggressively-on-price/ Dozens of angry Chinese suppliers swarmed Temu's office, saying they're tired of giving Westerners refunds without returns https://www.businessinsider.com/temus-office-besieged-chinese-suppliers-protesting-refund-policy-2024-7 New landing page in Sponsored Brands Grow brand impression share goal https://advertising.amazon.com/en-us/resources/whats-new/grow-brand-impression-share-with-new-landing-page/ Scale your message with priority delivery using Prime Video programmatic guaranteed deals https://advertising.amazon.com/en-us/resources/whats-new/scale-your-message-using-prime-video-programmatic-guaranteed-deals/ Harvest high performing targets with Target Promotion, now available for Sponsored Products advertisers in UCM ads console https://advertising.amazon.com/en-us/resources/whats-new/target-promotion-for-sponsored-products/ This episode is jam-packed with news and insights to help you stay ahead in the competitive world of selling on Amazon, Walmart, and ecommerce! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:50 - Amazon Recall Change 02:40 - New Bullet Point Rules 06:23 - Etsy Prime? 07:01 - Amazon Outage 07:43 - New Amazon Fees 09:50 - Amazon Cost Cutting 11:30 - Product Images Update 13:22 - On Time Delivery Policy 15:42 - Temu Sellers Gone Wild 17:38 - Labor Day Sale 18:16 - FBA Capacity Fees 19:51 - New Sponsored Brand Page 21:24 - Prime Video Ads 22:03 - Keyword Harvesting 24:04 - Sellerfest Online Event ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon is changing its bullet point requirements. There is yet another new fee that Amazon sellers are going to have to pay. Temu sellers in China storm the Temu offices in protest. This and more on today's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Series Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart and e-commerce world. Let's see what's buzzing. Today might be a first. There's so much news today. I think there might be a total of 14 or possibly more news articles that affect e-commerce sellers out there. So a very abnormal week. Let's go ahead and hop right into it. Bradley Sutton: The first news story that we're going to talk about today is from NBC News and it is entitled Amazon is responsible for dangerous products sold in its site. Federal agency rules, all right. So the Consumer Product Safety Commission is classifying Amazon, it says, as a distributor of the product and therefore bears legal responsibility for a recall. You know, in the past Amazon kind of like had this stance where they're like hey, we're not the sellers. It's third party sellers. You know like we'll do what we can to keep customers safe, but we're not the ones who are responsible for it. But now this ruling says that Amazon has to notify customers about and remove products deemed dangerous that it sells through its website. Federal regulators ruled on Tuesday, all right. So basically it's saying that, hey, amazon bears legal responsibility for product recalls, even if they are sold by us. You know, third party sellers. I guess there was a few years ago, three years ago, there was about 400,000 products sold that had faulty carbon monoxide alarms and and flammable children's pajamas, that's. I shouldn't laugh at that. But that's like who? Who is selling flammable children's pajamas? Like what kind of quality control are you guys doing? And flammable hairdryer, and they're subject to this order. But you know Amazon says it's already removed and notified customers about it. But anyways, you know like this might seem like, hey, we're not selling flammable pajamas, what does this have to do with me? But you know if this requires a lot more procedures or things that Amazon is going to have to do, well, you know there's costs that come with that and we might see some of the cost of that. Now, on the flip side. You know, let's say, there are sellers from other countries, like factories that are are selling, you know, not high quality things that are dangerous. Now it looks like maybe Amazon might take a more proactive approach and so you know, hey, this could help Amazon sellers long term. Bradley Sutton: Next article is going to Seller Central. Spend a little bit of time on this one because this is interesting. I think a lot of sellers are going to find this important and it's entitled Review Updated Bullet Point Requirements to Optimize your Listing. All right, so effective in a couple of weeks, on August 15, 2024,. It says Amazon is updating its bullet point requirements. All right, so we announced this a long time ago, actually, where it was for hardline. Now it says here that the main points is restriction of special characters, emojis and some phrases such as refund related guarantees. Now, supposedly, you know like Amazon a while back said no more emojis, but we haven't seen that policed too much. So now that it's kind of like coming out with it a little bit in a more official capacity, perhaps like could this mean that you know, listings might start getting suppressed, or things like that. Well, let's read on here. Other thing is it says is that one change is you're going to have guidance to help you create high quality bullet points that are clear and concise. Bradley Sutton: All right, now here's the thing. They're going to use AI to help optimize listing quality. They're going to remove non-compliant content and use AI to generate compliant, high quality bullet points. Supposedly they're going to share these with you for review before published. But again, this is kind of like something like before. We talked about how Amazon has image requirements, we're going to talk about that later and then, if you're not meeting the requirements, amazon could go in there and change your images. They can go in there and change your title, and then you're kind of stuck with that. So, buyer beware now, hey us. Or seller beware. I guess I should say, if you're a seller, who's kind of like towing the line and then using emojis or using things that you shouldn't. Potentially this kind of like policy might state that, hey, you're giving Amazon the right to go in there and put some AI thing or put what it thinks is valid, and in the past, when Amazon does that, you know, be it with images or be it with titles, once that happens, it's like you can't change it back, right. So it's kind of a serious thing Now that article that was in your seller central dashboard. Bradley Sutton: It says hey, don't put a sense, don't put N a or not applicable or not eligible or TBD or copy pending. Don't do any of that. It says don't use phrases such as eco-friendly, environmentally friendly, ecologically friendly antibacterial made from bamboo I didn't realize. Made from bamboozle. I have a bamboo brand. I didn't realize. Made from bamboo. I have a bamboo brand. I didn't realize that that's not allowed. Made from soy or contained soy. You can't say hey, if not satisfied, send it back. Full refund, unconditional guarantee with no limit, not allowed to say those things. Obviously no company information there, no repetition. Bradley Sutton: It says and then you have to include at least three bullet points as far as character limits, as hey, uh, use more than 10 characters but less than 255, uh characters. So something to think about. Like, uh, you might want to do an audit on your listings. Make sure that you're compliant instead of like just taking the chance that you know Amazon might just slap you on the wrist and you can just remove your emojis or something later on. So curious, what do you the wrist and you can just remove your emojis or something later on. So I'm curious, are you guys going to just take this seriously, or maybe think that's kind of like their image requirements where Amazon doesn't enforce it too much, or hey, they've been saying bullet points, no emojis for years and I've been able to get away with it. What are you going to do? Are you going to keep going or are you going to actually change it this time? Let me know in the comments below. Bradley Sutton: Next article is from Gizmodo and it's entitled Etsy is getting a loyalty program for its most dedicated shopper. So this is going to be an invite only closed beta. It's going to cost $5 a month and kind of like. Makes me think of Walmart plus. You know Amazon prime target three, 60, where it's a membership buyer called Etsy insider. So it's not called Etsy Prime, but it's call

E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon FBA Inventory Reimbursement Policy Update | Helium 10 https://www.helium10.com/blog/amazon-fba-inventory-reimbursement-policy-update/ TikTok Reportedly Bringing In-App Shopping to Spain and Ireland https://www.pymnts.com/news/ecommerce/2024/tiktok-reportedly-bringing-in-app-shopping-to-spain-and-ireland/ Additionally, we highlight significant updates on Amazon Seller Central. Discover the enhanced Voice of the Customer dashboard, which now includes new performance metrics and multilingual customer feedback. US-based brand-registered sellers can now create free 3D product models using the Amazon Seller iOS app, offering a 360-degree view to elevate the shopping experience. New brand analytics features are also on the horizon, focusing on customer segmentation to better target new audiences and reduce cart abandonment. Lastly, we explore Helium 10's AI-powered features in the Listing Builder tool, designed to optimize and generate copy and seasonal AI images for Amazon Posts and product listings. Tune in for a comprehensive rundown of these updates and more! In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:51 - Amazon Reimbursement Changes 02:47 - TikTok Shop Expansion 04:00 - Voice of the Customer Updates 05:09 - Free 3D Models 06:42 - New Customer Segmentation 07:34 - Pro Training Tip: New AI Features Of Listing Builder ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Carrie Miller: Amazon has a new reimbursement policy, TikTok is expanding to even more countries and free 3D models for sellers who have an iOS seller app. This and so much more on today's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart and e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Carrie Miller. So, Carrie, take it away and let us know what's buzzing. Carrie Miller: So the first story is about Amazon changing their reimbursement policy. So, starting November 1st of 2024, amazon is going to proactively reimburse sellers for FBA items that are lost in Amazon fulfillment centers. They're going to issue the reimbursement as soon as an item is reported as a loss by the fulfillment center, which you can actually track in the reimbursements report on seller central, and Amazon is hoping that this is going to be a more seamless experience that's going to save sellers time and money by minimizing the need to manually research and file claims for lost items. However, if you as a seller do not receive an automatic reimbursement and you believe that your inventory has been lost or damaged, then you're going to actually also have to file a manual claim when they don't proactively do it, if there's a glitch in the system. Additionally, any removal claims are still going to be need to be filed manually. Also, starting October 23rd, amazon is actually updating their eligibility window policy, so all manual claims must now be submitted with the following deadlines. So, first, a fulfillment center operations claim for an item that is lost or damaged in the fulfillment center must be submitted no later than 60 days after the item was reported lost or damaged. Second, an FBA customer returns claim can be submitted between 60 to 120 days after the customer refund or replacement date. Claims must not be submitted before 60 days to ensure that the customer has time to return the item to Amazon for processing. Third, a removal claim for items lost in transit can be submitted 15 to 75 days from the shipment creation date. Claims must not be submitted before 15 days to ensure the shipment can be delivered back to you. And then, last, all other removal claims must be filed within 60 days of the shipment being delivered back to you. If you want more information, we actually wrote a blog so you can get that link to that blog in our description. So go ahead and check out the blog and it should answer all of your questions in regards to the new policy. Carrie Miller: All right, so next up, we have some TikTok shop news. TikTok shop is allegedly, or reportedly, going to be bringing in-app shopping to Ireland and Spain. According to this article, they're basically saying that they're expanding first to Ireland and Spain and have some plans to expand to more countries in Europe. Now, obviously, TikTok is already in these countries, but this is going to be the in-app shopping piece so that people can actually utilize TikTok shop here. And this is after a few months ago. It talks about here and here that TikTok had planned to bring this shopping feature to Spain, Germany, Italy, France and Ireland earlier this year, but they actually halted that because they wanted to focus on the US market. Now there's a lot of uncertainty with the US market, so they probably are going ahead with the expansion to Europe because of that. So we'll see what happens. I think this is an interesting development. It could be some really great opportunity for sellers to everywhere. So we'll see how this goes and you know, just keep your eye on these European countries. If you are a seller and you can potentially expand out there or, you know, maybe some influencers in these countries can start making money selling on TikTok shop. Carrie Miller: All right, next up, we have some information about how the voice of the customer dashboard has been updated as well as there are some new translation features. So Amazon says here to show you how your products perform against industry bank benchmarks, amazon has updated some features on the voice of the customer dashboard. The negative customer experience review rate and the NCX return rate show how your product review and return rates compared to the product category benchmarks. This information enables you to track your product performance over time so you can make informed decisions to improve quality. On the listings detail page, you can you to make corrective action and improve your product offerings. Amazon, finally also has enhanced the customer feedback section by now offering it in multiple languages. Previously it was only available in English and now it's available in multiple languages. Carrie Miller: All right, we actually have another update to share that was actually in your Seller Central dashboard and that was where it was announced, and it's for brand registered sellers in the US, and that is that you can now create free that's right, free 3D product models using the Amazon Seller iOS app. These models are gonna provide a 360 degree view of your product, which is going to further enhance your customer's shopping experience. So 3D scanning in the Amazon seller app is actually going to be a guided experience and the eligibility actually depends on the type of product is, because not all products are actually going to be good for a 360 model. So you know things like that more like hard products, and so they're going to look at the product category, the physical properties and other factors. So if your, if your products don't appear in the app for scanning, then that's probably wise because they're not actually eligible. In order to get access to this feature on your phone, you're going to need an iOS or an Apple device, and it has to have iOS 17 or newer, and your device language needs to be set to English. So you're going to also find instructions in the app on how to prepare your product for scanning, and a 3D artist will actually review each scanned model for quality and if your status if you basically it says in progress that means they've successfully received a scan, and then, once they've received the scan, it's going to take about three weeks to complete the model and then make it ready for your customers on your listing and it's going to actually just pop up there automatically, so you don't actually need to kind of check anywhere and upload it yourself. It'll automatically populate. So you just want to keep checking your listing to see if it's been populated. Carrie Miller: Okay, this last piece of news is actually with brand analytics. Amazon has actually introduced new brand analytics features that are going to help you to refine your segmentation of customers and help you to engage the following audiences. So the first audience is new audiences. That allows you to highlight declining top tier and declining promising customers segments for insights on groups of likely customers who are forecasted to spend less in the next year, and then next cart abandoners to spend less in the next year, and then next cart abandoners. So this audience is going to help you to engage and convert customers who have added your products to their cart and they have not yet completed their purchase. All right, so that is all the news, and you can see there's a lot going on. You know lots of really important information. So if you want to check anything further out, you can find some of those things in your seller central dashboard with some more information. Or if you want to check out our blog on those reimbursements, you can check that out as well. All right, so let's go ahead and g

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon Prime Day drives U.S. online sales to record $14.2 billion https://www.cnbc.com/2024/07/18/amazon-prime-day-us-online-sales-climb-to-record-14point2-billion.html Shoppers spent $14.2 billion during Amazon's Prime Day: Here's what they bought https://www.usatoday.com/story/money/shopping/2024/07/18/amazon-prime-day-sales-record-14-billion/74457292007/ Prime Day 2024 drives record sales for overall US ecommerce https://www.digitalcommerce360.com/article/amazon-prime-day-sales/ Here’s some numbers that caught our eye when we looked at Pacvue data from Prime Day so far https://www.linkedin.com/posts/melissaburdick_amazonprimeday2024-primeday2024-activity-7219460602312708096-Tmdu/?utm_source=share&utm_medium=member_desktop Amazon Prime Day 2024 is officially over, and once again, broke records. Adobe Analytics' initial data shows that spending surpassed forecast, totaling $14.2B over two days. https://www.linkedin.com/posts/pacvue_primeday-pacvue-commerceacceleration-activity-7219815051182919681-KIZw/?utm_source=share&utm_medium=member_desktop Don't miss the introduction of the upcoming live monthly Freedom Ticket webinar on advanced branding techniques with guest expert Emma Schermer Tamir. Plus, get a sneak peek at new Helium 10 features, including the Adtomic Dayparting feature for Walmart advertising and an updated Keyword Tracker tool with enhanced functionalities. Lastly, discover how to effectively utilize the sales and traffic conversion tool to improve your e-commerce performance, and hear personal insights on tracking crucial metrics and making strategic adjustments throughout the year. Tune in next week for more invaluable tips and insights! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:01 - Prime Day Stats 04:13 - More Prime Day 07:09 - Community's Prime Day 09:07 - Freedom Ticket Webinar July 10:00 - Helium 10 New Feature Alerts 14:56 - Pro Training Tip: Amazon Business Reports Inside Helium 10