Seriously Social Podcast

Presented by Sociallyin, introducing "Seriously Social" - a podcast hosted by Kaushal Kakadia and Lorenzo Johnson, where they dive into the ever-evolving world of social media platforms, AI, and how brands leverage influencers, creators, and more!

Seriously Social: Social Engine Optimization - Episode 2

Want your free social audit? Visit: https://www.sociallyin.com/Welcome to Episode 2 of Seriously Social 🎙️In this episode, Keith, Kaushal, and Nisha dive into Social Engine Optimization (Social SEO) — the art of optimizing your social profiles and content so they’re not only engaging but also discoverable. 🔍KEITH’S CHECKLIST FOR ENTERPRISE BRANDS (AS PROMISED)1. Confirm account type & visibility: professional/creator/ public2. Map topics: choose 20–50 posts that align to your SEO content clusters3. Structure posts like mini-landing pages: strong cover text, concise lead, bullet points4. Links: ensure bio & link-in-bio route to the right pages & use UTMs5. Syndication: when a post performs, create a recap on your site & embed that postWhether you’re a social media manager, marketer, or entrepreneur, this episode will help you rethink how to optimize your content for maximum visibility.👉 Tag a creator or brand that’s crushing it with social SEO in the comments!Don’t forget to like, subscribe, and hit the bell so you never miss a new episode of Seriously Social.OTHER FREE RESOURCES FROM SOCIALLYIN 👇:• Social Media Strategy Guide: https://sociallyin.com/services/social-media-strategy/• Grow Your Business on Instagram: https://sociallyin.com/blog/social-media-content-production/• Social Media Content Creation: https://sociallyin.com/blog/social-media-content-production/#SocialSEO #SocialMediaMarketing #Podcast #Sociallyin

08-22
45:49

Seriously Social: Social Commerce - Episode 1

Want your free social audit ? Visit: https://www.sociallyin.com/In this episode of Seriously Social, Keith, ‪@kaushalkakadia‬, and Nisha unpack the rise of social commerce—from TikTok Shop dominating the market to livestream shopping changing how we buy online. They explore what’s fueling the boom, share surprising stats on buyer behavior, and reveal which brands are crushing it with shoppable content. Plus, they weigh in on the trust factor, platform-specific opportunities, and the line between entertainment and hard sell.𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗣𝗢𝗗𝗖𝗔𝗦𝗧:Welcome to Seriously Social, where agency founders Keith and Kaushal go deep on what’s trending in marketing and the stories behind the strategies. Hosted by Nisha, each episode mixes fresh insights, real client stories, and rapid-fire takes on the latest in social media. Brought to you by Sociallyin, a social media marketing agency helping brands create content worth talking about.OTHER FREE RESOURCES FROM SOCIALLYIN 👇:Social Media Strategy Guide: https://www.sociallyin.com/social-media-strategyInstagram Content Ideas: https://www.sociallyin.com/instagram-content-ideasLinkedIn for Business Tips: https://www.sociallyin.com/linkedin-tips

08-15
38:53

Reddit’s IPO, AI Adoption Challenges, and Fringe Platforms | Seriously Social PODCAST Episode 23

In this episode, join Lorenzo Johnson and Kaushal Kakadia as they share their insights on Reddit’s IPO, the rise of fringe social media platforms, and the integration of AI in social media. Explore the balance between shareholder interests and user experience, the impact of shifting to paid models, and the criteria for brands considering unconventional platforms. Join the conversation to stay ahead of the curve in the evolving landscape of social media.

07-09
01:00:02

TikTok Ban, Social Commerce, and Social Media ROI Strategies | Seriously Social PODCAST EP 22

In this episode, join Lorenzo and Kaushal Kakadia as they share their thoughts on the looming TikTok ban, the rise of social commerce, and Social Media ROI strategies. Discover the power of first-party data, embrace the trend towards longer content, and dive into the essence of authenticity in the digital realm. Join the conversation to stay ahead of the curve in leveraging these trends for business success.

04-03
01:00:57

Social Media Updates, Surprise & Delight Strategy and, Super Bowl Ads, | Seriously Social PODCAST EP 21

In this episode, join Lorenzo and Kaushal as they unpack the latest social media updates and insights, explore Amazon's potential social platform, YouTube Shorts' continued relevance, and the concept of surprise and delight strategy in marketing. Discover the concept of surprise and delight strategy in social media marketing and its role in building brand loyalty. Dive into the analysis of Super Bowl commercials and how brands leverage social media trends to create impactful advertisements. Join the conversation to gain insights into the intersection of social media and branding, and how businesses can capitalize on these trends for success.

03-15
01:02:05

Lessons Learned from 2023 and Tips for Thriving in 2024 | Seriously Social PODCAST Episode 20

In this episode, delve into 2023's pivotal lessons with Kaushal and Lorenzo. From the resurgence of organic social media to the surge in short-form videos, explore key trends shaping 2024. Gain insights on AI integration, mental health awareness, and privacy concerns while discovering tips for business success on social media. Join the conversation for insights into navigating the ever-evolving social media landscape and thriving in 2024.

02-02
01:05:37

Effects of AI on Business, Employment, and Marketing with Andrew Eklund | Seriously Social PODCAST EP 19

In this episode, Lorenzo, Kaushal, and special guest Andrew Eklund explore the impact of AI on businesses, employment, its evolving dynamics with human interaction, and its role in precision marketing.

01-19
01:12:44

Navigating the Metaverse, AI Insights, and Social Media Strategies for Business Success | Seriously Social PODCAST EP 18

In this episode, Kaushal and Lorenzo delve into a variety of topics, including the Meta Connect Conference 2023, advancements in AI implementation on social platforms and six quick tips for businesses to thrive on social media.

10-19
01:14:00

LinkedIn AI, Elon Musk's X Impact, and TikTok Live Strategies | Seriously Social PODCAST EP 17

Welcome to "Seriously Social," a podcast hosted by Kaushal Kakadia and Lorenzo Johnson. In this episode, Lorenzo and Kaushal delve into a variety of pressing issues and captivating advancements in the realm of social media. Join the conversation as they share their insights on Elon Musk's controversial stance on free speech, the game-changing AI features coming to LinkedIn, and effective TikTok strategies for success. Stay tuned as they provide valuable insights and expert opinions on this evolving social media landscape. Whether you're a seasoned marketer or just getting started, this episode offers a wealth of knowledge to help you navigate the ever-changing world of social media.

09-21
43:38

Hottest Topics: Threads, Barbie Marketing, TikTok Live | Seriously Social PODCAST Episode 16

Welcome to "Seriously Social," a podcast hosted by Kaushal Kakadia and Lorenzo Johnson. In this episode Lorenzo and Kaushal discuss some of the hottest topics, trends and exciting developments in the world of social media. Their initial thoughts on Threads, its potential and strategic use for brands. Providing valuable insights into the evolving social media landscape, impact of Barbie's nostalgic marketing success, and the opportunities for brands and creators in the ever-growing TikTok ecosystem

09-20
43:29

Beyond The Likes - Insider Tips on Social Media & Entrepreneurship | Seriously Social PODCAST EP 15

Welcome to "Seriously Social," a podcast hosted by Kaushal Kakadia and Lorenzo Johnson. In this episode, they dive into the dynamic world of social media, exploring current happenings, noteworthy brands, and the essential lessons learned from entrepreneurship. They also discuss the impact of social media on perspectives, the significance of targeting and creativity, and provide insights into effective marketing strategies. Join them as they share valuable lessons and insights gained as business owners, examining the influence of fear and the power of positivity. Don't miss this engaging and informative episode that offers a fresh perspective on social media and entrepreneurship.

09-20
01:11:58

Latest Trends Shaping The Social Media Landscape | Seriously Social PODCAST EP 14

Join Kaushal Kakadia and Lorenzo Johnson on "Seriously Social" as they navigate the dynamic world of social media and AI, providing insights, updates, and practical strategies for businesses, brands, and individuals. Stay ahead of the curve and uncover the latest trends shaping the social media landscape. Don't miss out on this podcast episode that combines industry expertise with engaging discussions.

09-20
54:00

How Brands Leverage Social Media | Seriously Social PODCAST EP 13

Introducing "Seriously Social" - a podcast hosted by Kaushal Kakadia and Lorenzo Johnson, where they dive into the ever-evolving world of social media platforms, AI, and how brands leverage influencers and creators. In this episode Kaushal and Lorenzo, provide valuable discussions around those topics and other insightful ideas

09-20
01:02:45

TikTok Ban? The Future of Twitter and role of AI on Social Media | Seriously Social PODCAST EP 12

From Twitter's future when Elon Musk's acquisition to the looming TikTok Ban. Kaushal and Lorenzo of Sociallyin cover a range of topics in this Seriously Social Podcast episode, including the role of AI and chatbots and navigating layoffs and company culture.

09-20
43:33

What's Trending on Social Media (Meta, TikTok, Twitter and more) | Seriously Social PODCAST EP 11

Kaushal and Lorenzo of SociallyIn discuss what’s trending and significant industry updates in the big platforms in social media from Meta, Tiktok, Youtube, and Twitter) in the latest episode of Seriously Social Podcast!

08-17
40:23

Turning an Internship into a Career

Greg McCarthy took one of the first college-level social media classes offered back in 2013 and from there his career took flight. Listen to Greg discuss how he turned an internship into an opportunity that set his career on the path he is on today. 

10-12
21:02

Reaching the Five Thousand: An In-Depth Glance at Social Media From a MegaChurch Perspective

Alana Sharp dives into the ins and outs of being the social media director at Church of the Highlands in the latest episode of the Seriously Social Podcast!

09-28
17:53

Even Non-Profits Need Profits: Utilizing Social Media Marketing for Donations

In this episode, Director Of Marketing and Communications at NTI, Mike Sanders, discusses the innovative ways NTI has developed an online presence. From influencer engagements with Portugal the Man and the cast of Breaking Bad, to more traditional medias like TV and radio, Mike has leveraged it all to get the word out about NTI. 

09-14
23:15

They may develop video games, but when it comes to social media, Schell is not playing around

Dive into the video game marketing landscape with guest speaker Dwayne Waite Jr. of Schell Games on the latest episode of the Seriously Social Podcast. Find out what Dwayne’s day-to-day life in video game marketing looks like and how he approaches the landscape in an innovative way. You’ll get a glimpse of the strategies behind the release of new titles on social and how Dwayne takes it all in stride with a plan to reach customers all around the globe. Listen now!

08-31
23:00

Putting the Focus on Funds: Raising Money on Social with The American Cancer Society

After spending over a decade in the social media space, Laura DePeters of the American Cancer Society is sharing her incredible social media insight, including a wealth of information about how the American Cancer Society is utilizing social media for brand awareness and fundraising through a global health crisis.  In this episode, Laura also gives us a glimpse into how the American Cancer Society has structured their social media profiles and communities to effectively reach their audience around the globe. 

08-18
20:27

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