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KEY TOPICS & SUBTOPICS FOR THIS EPISODE   Public Relations for Home Service Business Should you implement PR strategies as a small contracting business? The purpose and benefits of working with a PR firm. When and how to create and scale new PR opportunities for your home service company. The difference between public relations, advertising, branding, and marketing. How to implement an effective PR strategy based on your business goals. Why should contractors care about public relations? To scrape the surface, PR can help you get new customers, reach your business goals, create goodwill in your local community, and even help you sell when you want to retire! So, why wait until a major accident happens to develop a relationship with a PR firm? Let’s dive into it!   Meet Heather Ripley (LinkedIn), CEO and Founder of RipleyPR (Website) & Author of "Next Level Now, PR Secrets to Drive Explosive Growth for Your Home Service Business." In this episode, we discuss: The difference between public relations, advertising, branding, and marketing. When and how to create and scale new PR opportunities for your contracting company. Implementing an effective PR strategy based on your business goals.   Check out these resources we mentioned during the podcast: Buy Heather Ripley’s book, Next Level Now   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where his focus is on dominating your local market online. Connect with him on LinkedIn. Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player.
On today's show, we talk about emails and how bad it sucks creating them... From email leads at zero… to becoming email marketing heroes… our guests will give you kick-ass email strategies to help you scale your business. Rob & Kennedy are the “Email Marketing Heroes” to save your email content today and help you CAPTURE leads… Imagine that! Email marketing that DOESN’T make you sick in your mouth! You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite – my guests this week are fast becoming recognized as two of the most dynamic speakers in the world and for reshaping the way we think about email marketing… Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people's heads to carve out successful careers in show-business. Now as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses. Wherever you happen to be in your relationship with email marketing, Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving. In this episode, we discuss: How to structure the perfect email. How often is too often to send out emails? Who should we be sending emails to? How do we avoid being overwhelmed with creating emails? Important Links: This episode is kindly sponsored by Sera (visit their website), CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Join the Service Business Mastery Facebook group To check out this fun and amazing recorded video on our Youtube Channel click here. Email us at Podcasts@ServiceBusinessMastery.com Learn all about the Hosts of Service Business Mastery here! The Email Marketing Show – www.TheEmailMarketingShow.com (and on all podcast players) Join us each week for irreverent chat and wit on the subject of better email marketing. Featuring the most annoying intro track in the world. Twitter: @robandkennedy https://twitter.com/RobandKennedy  Our weekly Tweet Chat is #EmailHour every Thursday at 3pm ET / 8pm UK Instagram: @robandkennedy https://www.instagram.com/robandkennedy/ Facebook Group About Email Marketing: https://www.facebook.com/groups/emailmarketingshow/ Survey Software: www.ResponseSuite.com ResponseSuite is a revolutionary survey platform built with sales and marketing features to turn feedback into actionable insight and sales. Email Marketing Blog – www.EmailMarketingHeroes.com  
Notes from today's Service Business Mastery podcast episode: What is a BRAND? Let’s peel back the o”g”nion Boils down to your reputation Perception in the client’s mind Impact on the market It’s really about YOUR reputation Going above and beyond is a basic foundation for building a great brand You can not change your visual Your Brand is like an iceberg We can all see the tip Below the surface, there is so much more going on… What questions should we ask our agency when we are looking to rebrand? They should be asking customer-centric questions The logo isn’t the first thing they should be looking at… Focus on your customer If you try to be something to everyone, you become nothing to everyone… Brand equity is crazy valuable. START with strategy…this will make the long-term branding effectiveness 26:20 - be the little voice in the client’s mind when they think about a niche area… Look at what the competition is NOT saying, and build your position to solve that issue… 29.00 - You DON’T have to turn away clients that don’t fit into your brand strategy while you’re still growing. 33:29 - branding is the fuel for your marketing… MelissaData - https://www.melissa.com/  Brandmasteracademy.com/brand-strategy-blueprint/ Brand Master Academy on YouTube https://www.youtube.com/c/BrandMasterAcademy    A little more from Stephen: IT’S TIME TO RETHINK BRANDING  Most talented brand builders are not getting paid enough and compete with cheap, low-quality, inexperienced operators.  It’s an issue that has devastated the industry.  Thankfully, Stephen has come up with the solution by creating a proven system that provides the keys to a structured framework that helps freelancers and agencies evolve into brand strategists.  His program has helped over 20,000+ students, including clients that have gone from charging just a few thousand dollars to winning projects worth over $60,000. Stephen’s unconventional approach has transformed struggling agencies into highly paid and sought-after brands.  On his ‘Brand Master’ podcast, Stephen has interviewed leaders in the branding industry, including Marty Neumeier, Douglass Davis, Michael Janda, and Sunny Bonnell.  Stephen is on a mission to revolutionize the way branding professionals operate. Because branding is not about pixels and logos.
Are you looking for valuable business advice to reach that seven-figure revenue mark? Do you want actionable tips to properly navigate through every business challenge you encounter as a tradesperson along the way? Then this podcast is definitely for you.  In this episode, we'll discuss how the industry is changing and how hiring is evolving amid that disruption. Moreover, Keith will also discuss how he has evolved during this transition phase and what makes it more fun! You don't want to miss this fascinating discussion about the various aspects of the HVAC industry!! [00:13:00] Keith says, because this industry is changing with time, the greatest approach to achieving success in any business is to keep evolving, Quoting Jocko Billings- “There's no growth in your comfort zone.” “Get out of your comfort zone. Over the years, the one thing I've learned is to accept the good with the bad and be willing to evolve," he says. [00:14:00] “Many people in our industry say that “I pay attention to KPIs.” Man, I don't believe in any of that. When COVID hit and I went all-in on social media, many thought I was crazy.  We received 3 to 5 million views every month on social media. And I enlisted the help of a content creator. He had a large group of people working for him. Every day, we were crushing it. I was also spending a lot of money, so I stopped doing any further advertising”, says Keith Flores. “We grew the business very fast once I went all-in on social media, while everyone else was slashing their budgets. So, right there, you can't measure what your social media content is producing in terms of revenue, can you?” he adds. KPIs aren't as simple as they appear. You can't point to a specific video or blog post. It's a culmination of everything you've created through time, all of which is encapsulated in your branding. [00:15:00] “It's 100% of the brand play. And what I started figuring out is that over the next 4 to 5 years, we're going to lose a lot of people in our trades. I'm not sure if you guys are aware of this. People nowadays demand a lot of stuff,” says Keith. He further explains by giving practical examples- [00:16:00] Make your HVAC technicians feel good about what they're wearing. “In my opinion, everyone in our industry should dress for the role. Everyone in our field should be excited and feel happy about what they’re wearing. The team should feel confident and appear to be in fantastic shape, so if you don't like the suit, don't wear it..,” says Keith. In response to how did he gets leads coming in? [00:20:00] Keith replays, that everybody has their secret sauce. “But I can say I do network a lot. I strive to network with the most influential people in our town and industry, and I make sure to speak with them at least once a week.” Find out who the big business owners in the town are and introduce yourself to them. Let them know you're their service provider and ask them to tell their friends about you. [00:21:00] When asked what you offer these big network folks, do you ever give them a discount? “I give them my friendship”, Keith says. Key Resources From The HVAC Technician Episode: To know more about HVACGOD visit here. You can find Keith on Instagram at @hvacgod. To check out more fun and valuable video do not forget to follow our Youtube Channel click here. Email us at Podcasts@ServiceBusinessMastery.com Learn all about the Hosts of Service Business Mastery! This episode is kindly sponsored by Sera (visit their website) Podium (visit their website),  CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Listen to this podcast and get equipped with essential business advice from this impactful conversation. So, what’re you waiting for? Tune into this episode right away and get one step closer to becoming the successful owner of your dreams. Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories.
KEY TOPICS & SUBTOPICS Defining data analysis The benefits of data analytics for service business owners How data analysis works and the types of insights gained from it Demystifying the stigmas and negative mindsets around data analytics  The role of data hygiene in the accuracy of data analyses What is data hygiene and why does it matter for service businesses? In this episode we discuss: What is data analysis and how can it benefit service business owners? Demystifying the stigmas and negative mindsets around data analytics  The role of data hygiene in the accuracy of data analyses   Check out these resources we mentioned during the podcast:  This episode is kindly sponsored by Sera (visit their website), Podium (visit their website), CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Join the Service Business Mastery Facebook group ServiceTitan Be Like Amazon by Jeffrey Eisenberg, Bryan Eisenberg, and Roy H Williams   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Jeff Eisenberg is the CEO of DataTurk.ai, a company that analyzes home service businesses to help owners make more money and achieve the greatest ROI on their company. He’s also a partner (along with his brother) at BuyerLegends.com, a company that teaches business people how to create customer-centered, data-driven customer experience design that is supported by narrative.   Links to content here:  https://www.linkedin.com/in/jeffreyeisenberg https://www.facebook.com/jeffreydeisenberg https://twitter.com/JeffreyGroks  https://buyerlegends.com  https://dataturk.ai   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player.
Service businesses are always going to be looking for great, new employees to join their teams… but to find the best candidates for the position(s) you’re looking to fill, you must have a strategy in place.    But what kind of strategy? Ultimately, it’s a recruitment marketing strategy. You want to market your service business and all the benefits that come with working for you so that you can hire the BEST top talent you can find.   Meet Ryan Englin, a Core Fit Hiring™ Coach, Recruitment Marketing Partner, and CEO of Core Matters, a marketing agency whose mission is to help business leaders like you challenge the status quo and think outside the box to approach the age-old problem of hiring from a new angle. Ryan has found hiring to be a common pain point amongst his clients, so he started helping his clients market for recruitment.   Join us as we talk with Ryan about how to approach interviewing, hiring, and employee retention as a service business.   In this episode we discuss: Core values, purpose, and vision: Why they matter and how they can help you attract new hires to your business The two major benefits of using an Applicant Tracking System (ATS) Hiring, interviewing, and retention tips and strategies for service businesses   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website), Podium (visit their website), CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Link to last episode How to Hire the Ones You Won’t Want to Fire by Ryan Englin and Jeremy Macliver Core Matters  Good to Great by Jim Collins Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Ryan Englin’s career began in the corporate world where he learned how to hire top performers using automated processes. Now, he’s bringing that expertise to trade-based companies, equipping small business owners with what – and WHO - they need to reach the next level. He’s currently a Core Fit Hiring™ Coach, Recruitment Marketing Partner, and CEO of Core Matters, a marketing agency whose mission is to help business leaders like you challenge the status quo and think outside the box to approach the age-old problem of hiring from a new angle. He’s also the host of the Blue Collar Culture Podcast and author of How to Hire the Ones You Won’t Want to Fire.   Links to content here:  https://www.linkedin.com/in/ryanenglin https://thecorematters.com https://www.amazon.com/Hire-Ones-Wont-Want-Fire/dp/1952831024   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   KEY TOPICS & SUBTOPICS How to successfully hire and retain top talent as a service business The role of loyalty, company culture, and employee engagement in retention The two major benefits of using an Applicant Tracking System (ATS)  Interviewing tips and business operations strategies for service businesses  Tips for transitioning to a more flexible work schedule, including shifts The power of adding various new benefits to your company  The pull-back method Factors that impact hiring and employee retention in 2022 Shifts and trends in the trades workforce (what job seekers are looking for right now) The impact of inflation and the pandemic on hiring and retaining employees in the service industry
"Breaking free from email was one of the most important steps I made as an entrepreneur. Now I want to help spread the word about InboxDone so more entrepreneurs can experience the same freedom." - Yaro Starak, Founder & CMO Today we're excited to have Yaro Starak on the Service Business Mastery podcast. Yaro runs a fantastic blog on entrepreneurship and also owns a lot of companies. Join Tersh Blissett and his co-host as they talk with Yaro Starak (Founder & CMO of INBOXDONE) about how INBOXDONE was created, who it helps, and then the kinds of tips and support we can use to manage our email boxes. Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business. Learn more by visiting https://www.servicebusinessmastery.com and check out all of our podcast episodes.  Find more about Yaro Stara here. You can follow Yaro on Twitter  Connect with Yaro Sarak on Linkedin Follow Yaro on Instagram Subscribe to his YouTube channel
In this episode, Billy is going to dive deep into job efficiency and how we can work to make our businesses 100% efficient through software and automation! You surely don’t want to miss this show!   https://sera.tech/go/service-business-mastery/ Sera is all about time and efficiency! [00:04:00] “And efficiency will allow you to offset these price increases because a large portion of the money spent on running these businesses is spent on inefficiencies, redundancy, and other such things. That is, after all, what Sera is all about. Isn't it about time? And if we can reduce everyone's time while increasing their efficiency, we'll see a significant improvement. So BillyGo, my HVAC and plumbing company, has been beta testing this thing for nearly three months now. And our efficiency has remained relatively high,” says Billy Stevens. [00:05:00] “We're still double that, and we expect to see even more progress as time goes on”, he adds. [00:06:00] Billy talks about how field service management software handles your day-to-day operations while working to increase the financial health of your business. You can see your labor costs in real-time with their patent-pending job time efficiency reports! A price book is a key to success, efficiency, and profitability! [00:11:00] “The Price book is a living piece of our software. As a result, it is unique. It's not static.  It aids in the creation of these efficiencies. And without it, you won't be able to achieve the desired efficiencies’, says Billy Stevens. “Sera makes it easy to modify and update each task, equipment item, and overhead expense separately or in bulk.” Do you know what’s the most interesting part!?  Price Book Updates in Less than 2 Minutes! Billy Stevens recently joined Service Business Mastery Podcast and here are some key highlights from the show: What makes job efficiency accurate? The right KPI you need and why setting smart KPIs is important. How you can make your business stand out and various aspects of the HVAC business. About amazing software built for technicians  The Simple Alternative To Outdated Software and Spreadsheets How to achieve your business goals How to increase office efficiency Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories. Spotify Podcast Play - https://spoti.fi/3Q2jWAH Apple Podcasts - https://apple.co/397Lwf8 Google Podcast Player - https://bit.ly/3NPkUyc Stitcher Radio - https://www.stitcher.com/show/service... Amazon Music - https://amzn.to/38Nvd77 iHeart Radio - https://ihr.fm/3x3u3wp
Get everything you need to stop wasting leads and boost your booking with Robert Ducharme.   “The US on-demand home services sector currently stands at $600 billion. It has shown a steadfast growth during the pandemic and is projected to grow at a CAGR of 49% by 2021. Do you have the workflow methods in place to keep up?” Robert Ducharme,CEO Routezilla Software Corp. How Great is Your Schedule Routing? Do you put much thought into the routes your service technicians take when they are going from job to job do your techs ever drive past each other while giving each other the one-finger wave?!?  If you're not sure, then this episode is for you!  We're back with another informative episode for you! In this episode, Robert Ducharme shares tips on how to never lose another lead or job, overcome poor scheduling, and create a successful business. How RouteZilla can help you as a Home Service Business Owner? A Routezilla is a business scheduling software developed by Routezilla Software Corp, Robert Ducharme developed it when he was unable to find an appropriate software solution for his service business. Ducharme aspires to assist other small service companies to accomplish similar results. A key goal of Routezilla is to help small service businesses save money and improve their workflow. It accomplishes this in several ways.  [00:05:00] Robert talks about how Routezillla can assist you in the scheduling process. Using Routezilla's online business scheduling software, Routezilla ensures that customers can schedule appointments quickly at any time. The software also minimizes fuel costs and optimizes workers' hours.   [00:13:00] Robert says, “When you set up your initial settings, you can enter unlimited staff members and then create crews”. You can set up service areas for each day in advance and change them whenever necessary. In addition to real-time crew calendars, business analytics, confirmations, and reminder emails, Routezilla offers customer communication tools, data backup, and program security. “Routezilla strives to empower Home Services companies with the tools to allow their businesses to thrive. Routezilla sees technology as a tool for prosperity.” Key Resources from the Show: For a free trial of Routezilla, click here. Connect with Robert on LinkedIn. To check out this fun and amazing recorded video on our Youtube Channel click here. Email us at Podcasts@ServiceBusinessMastery.com Learn all about the Hosts of Service Business Mastery here! Listen to this podcast and get equipped with essential business advice from this insightful conversation. So, what’re you waiting for? Tune into this episode right away and get one step closer to becoming the successful owner of your dreams.
In this new digital age, you might feel lost when it comes to finding, recruiting, hiring, and retaining Gen Z employees… and that makes sense! They’re totally different from Millennials, but they come with a whole new, very powerful set of strengths your business could benefit from. So, here’s everything you need to know about engaging Gen Z employees as a home service or trades company in 2022.   Meet Hannah Grady Williams (LinkedIn), The Gen Z CEO Advisor (Website) and author of “A Leader’s Guide to Unlocking Gen Z: Insider Strategies to Empower Your Team” (Buy the book). As a Gen Z’r, Hannah has consulted businesses from start-ups to Fortune 500 companies and is on a mission to help leaders leverage Gen Z talent as a competitive advantage and build #RadicalEmpathy in the workplace.   In this episode we discuss: Why it’s important to acknowledge the generational gaps in your team. How to attract, engage, hire, and retain Gen Z employees in the digital age. Opportunities for home service and trades companies to collaborate with Gen Z’rs.   Check out these resources we mentioned during the podcast: Follow Hannah on Instagram Buy her book, A Leader’s Guide to Unlocking Gen Z: Insider Strategies to Empower Your Team Sign up for a FREE Masterclass on Attracting and Recruiting Gen Z Employees   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. PPC, Digital Marketing, Service-Based Industries, Ad Spend, marketing tips, digital marketing, HVAC Advertising, employee engagement, employee retention, attracting employees, recruiting strategies, hiring Gen Z, Gen Z, contractors, business strategies for trades companies, hiring in 2022, hiring tradespeople in 2022, marketing strategies, business strategies   Service Business Mastery Podcast www.servicebusinessmastery.com
According to a study from the National Institute of Mental Health, 72% of entrepreneurs are directly or indirectly affected by mental health issues compared to just 48% of non-entrepreneurs. But maintaining your mental health while keeping your business running doesn't have to be a burden you carry on your own.   Meet Jennifer Wells (LinkedIn), Co-Owner of Clements Electric in Texas and Founder of League of Contractors (website). Jennifer knows how hard entrepreneurship (and life in general) can be on one’s mental health… that’s why she started League of Contractors! League of Contractors was built by contractors for contractors. It's a free app that hosts a group of home service professionals that supports and refers work to one another. Work referrals are made in the app and contractors only have to pay if they choose to receive a referral.    Referrals are sent to only ONE contractor, so there are no competing contractors to get leads. This app makes sure customers don't feel like they are being overwhelmed by multiple contractors and gives contractors the chance to build their business with less hassle and effort.   Join us as we talk with Jennifer about her journey with mental health along with powerful tips and advice for growing your business through life’s hardest challenges!   In this episode we discuss: The power of vulnerability and sharing your mental health journey. How to know if your child/teenager’s mental health is suffering and what to do about it. How Jennifer grew her business through communication, vulnerability, transparency, and technician recognition.   Check out these resources we mentioned during the podcast: Connect with Jennifer on Facebook BestSelf.co Conversation Decks   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn. Jennifer Wells is the Co-Owner of Clements Electric and Founder of League of Contractors, a group of home service professionals that supports and refers work to one another.   Link to content here:  https://www.facebook.com/jennifer.Wells003/about https://www.linkedin.com/in/jennifer-wells-b35907121 https://leagueofcontractors.com   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. KEY TOPICS & SUBTOPICS The power of vulnerability and sharing your mental health journey. Being vulnerable and honest helps you cultivate deeper connection and trust with your community How to know if your child/teenager’s mental health is suffering and what to do about it. Issues with mental health and bullying in public school systems. Advice for parents on identifying signs of mental illness in children. Tools and ideas to connect and communicate with your kids How Jennifer grew her business through communication, vulnerability, transparency, and technician recognition. The benefits of giving support/recognition items to your customers and technicians Building trust by being honest when communicating with your employees/contractors Service Business Mastery Podcast https://www.servicebusinessmastery.com
Hey, we're back with another interesting and fun episode for you!  If you want continued success during these times when business may slow down or dip completely, then an ‘off-season marketing strategy' will help strengthen what has already been done right! Do you want to improve your marketing strategy and get better results? No need to worry as we bring you an episode where two expert digital marketing strategists, Thaddeus Tondu and Evan Hoffman, discuss the secrets to off-season marketing. Join Tersh Blissett and his co-host on the Service Business Mastery podcast as they talk branding with the magazine branding expert himself, Evan Hoffman, and his partner, Thaddeus Tondu. Evan and Thaddeus are the hosts of the HVAC Success: Secrets Revealed podcast and the owner of OnPurpose Media, (A digital marketing agency driven by purpose and heart). In the show, they also talk about how you can make your business stand out and different things you can do to make your business more profitable. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery.  Tune in as they sit down with these amazing business owners, leaders who share valuable insights about management, marketing, pricing, human resources and so much more so a podcast dedicated to revealing the success secrets to create and unleash the ultimate HVAC business. Let their nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business.
A recent study conducted shows that 79% of marketers say PPC is hugely beneficial for their business. However, the trick is knowing HOW to develop a strategy that fosters that kind of success. But how is success in this channel measured? What do successful digital marketing campaigns even look like?   Questions like these are the reason we brought two awesome guests to our show today: Sarah Ghirardo & Johnny Wenzel, Digital Marketing experts from Service Titan!   Sarah is Sr. Marketing Operations Manager at Service Titan and is known for being a goal achiever, not just a goal setter. During her time at ServiceTitan, she has been able to grow direct revenue from service titan's content creation for tenants by over 20% month over month.   Get lost in a deep conversation with Sarah and you probably will hear her say, "I am a leader in any industry I work in, I drive revenue... I fully believe your mindset for success drives your passion."   Johnny is a Marketing Consultant at Service Titan and understands that Digital Marketing is both an art and a science. He is known for his ability to successfully combine data and the scientific method to messaging and communication, customized for one business at a time. His mantra? "Advertising is simply communication. The key is to deliver the right message, to the right person, at the right time, in the right place, giving them the right experience."     In this episode we discuss: Their experiences with PPC marketing and wasted ad spend Tips to improve your digital marketing strategy Ways in which digital marketing is different in service-based industries The importance of researching your digital advertising agency     We are very excited to share with you their experiences, expertise, and digital marketing PPC suggestions on this new episode of Service Business Mastery!   Tune in to the latest in business services trends on Service Business Mastery by checking us on Apple Podcasts, Spotify, and our website.    Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. Spotify Podcast Play Apple Podcasts Google Podcast Player Stitcher Radio Amazon Music iHeart Radio
Know your numbers before Summer Hits w Jim Kruspe  Episode Overview Is your business thriving, or are you just getting by? How would you even know if you do not know your numbers? You need not worry because your favorite Service Business Mastery Podcast is back with a topic that is crucial yet rarely discussed- "Know Your Numbers and How to Do Right Pricing”! Your PRICING is the most foundational element of your Business, and having a clear idea of your pricing strategy and profit margins (Gross / Net) will allow you to pivot quickly when your business slows down or spikes when demand increases. So come, Join Tersh Blissett and his co-host as they talk with Jim Kruspee (CEO of Profit Solutions Group) about how to properly price your service offerings and why having the right pricing is so important for your business!  Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business. (“Jim Kruspe is a business coach and consultant who specializes in working with small business owners, entrepreneurs, and multi-million dollar companies. Jim helps small businesses and entrepreneurs achieve work-life balance, pursue vision and strategy, and focus on priorities. He graduated from the University of Kentucky with a BS and BA. He spent his early career doing inside sales on the warehouse floor and then moved up to territory management and mid-level management with one of the nation's top HVAC suppliers. In recent years, Jim has partnered with savvy business professionals and been a minority owner in several businesses. He took a unique approach to growing their market share in new markets by showing them how to run a profitable business. Jim has more than 20 years of combined experience in management, sales, and coaching in the trades and professional service. In addition to his vast knowledge of starting, growing, and improving businesses, you gain access to his large network of colleagues that can help in various aspects of your business..”) Are you a business owner who wants it to succeed, or is your business doing well, but you're unable to measure its effectiveness? Then this podcast is for you. In this episode of the Service Business Mastery Podcast, you will learn how to set your prices correctly and how to know your numbers. Jim advises that in addition to investing in the skills required to run your business effectively, you should also invest in the financial skills that every business owner requires to thrive. Financial information may intimidate you, or you may rely on your accountants and bookkeepers to handle all of your financial work for you, which is why OUTSOURCING such work has its own set of benefits.  [00:36:00] “I love numbers, but bookkeeping and taxes are unbearable to me, so I strongly recommend that you do what you do best and delegate things you can outsource, such as accounting and payroll. There are advantages to doing so, especially if you are the CEO of a company,” Jim Kruspe  
What Are The Best Uniform For Your HVAC, Plumbing, & Electrical Technicians Episode Overview “Product assortments that are built for the unique roles of your trade” HVAC Technician uniforms- What’s trending? Here we are with another exciting podcast episode for you that you definitely won't want to miss This episode will be both entertaining and helpful as Chris Walker shares some great tips on how to select the comforting yet stylish uniform when at work and slay the day like a boss. Join Tersh Blissett and his co-host as they sit with senior director of sales from Carhartt Company Gear- Chris Walker and discuss Carhartt, what they have to offer for the team, your team as an employee, and what are the transitions they made in the past couple of years and what they're bringing to the table. Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business. (As a business-focused IT leader, Chris Walker has extensive experience implementing technology innovations to enable business. He has held leadership positions in software development, IT infrastructure, and support services. He has a track record of developing IT strategies, establishing a vision, and winning buy-in. Presently, he is the senior director of sales for Carhartt Company Gear, a company focused on the workwear side.) Are you an HVAC Service professional? If so, you probably have a good understanding of safety and health guidelines but are you curious about what plumbing technicians or plumbers should wear? Then you need to listen to this podcast. Carhartt is not just about products, it’s a service model. [00:05:00] “When you think about it, it's less about product changes and more about the service model. At Carhartt, we do tailor our products to the specific needs of businesses in those markets”, says Chris Walker. “Consequently, when we style the product around the industry, we look at the end-users, their jobs, and what they do daily. Our product team would talk to you about how much time they spend on job sites, observing and working with them as well as what they come into contact with, and what they do on the job site. We want to design the product to meet their demands, not only to facilitate their comfort, which is crucial, but also to make sure that it lasts longer”, he adds. Having someone come in wearing dirty clothes is awful, isn't it?  [00:13:00] “So Ideally, you should have two or three extra sets so you can wash them one day while wearing them. Some companies even go so far as to buy a couple of sets but then allow the employee to buy more on their own. So if they want more gear, they can go buy it”, says Chris Walker.   Is branding done by you, or do we need to send them to a seamstress? “The great thing is that we have this website we launched two years ago. It's designed to be an all-in-one DIY destination, where you can control your destiny.  Browse and shop DIY clothing, apparel, and gear at Carhartt.com- Workwear, clothing, and gear that work as hard as you do. You can upload your logo once you've registered, and then you can purchase your products which then arrive at your door,” Chris Walke. Why Choose Carhartt Work Uniforms? No matter how big or small your crew is, finding the right uniform provider can be challenging. However, nothing beats the quality of works clothing fortified with renowned Carhartt toughness when it comes to superior uniforms. After all, it's the uniform your people will want, and be grateful for. Carhartt Company Gear offers a range of services, from first-rate service to a wide range of sizes and styles available to both men and women. They have proved this over the years and have worked hard to ensure they deliver specialized uniforms that are unique to your industry and which are backed by our 132-year history. With Carhartt Company Gear, you can purchase tailored workwear designed specifically for your industry. For managed uniform and rental laundry programs, you can either purchase directly from Carhartt or partner with a Carhartt Certified distributor. With Carhartt's branded work uniforms, you can make your mark and outwork the competition. So, interested in Uniforms for Your Technicians?  So If you would like to learn more about Brand Your Gear-Carhartt's uniform rental program, or to sign up, click here. Help your employees show even more pride in their work with a reliable uniform rental program! KEY TAKEAWAYS FROM THE SHOW: Uniforms help professional service company employees such as HVAC technicians, electricians, plumbers, and others build credibility and confidence when interacting with customers.  These technicians have a lot on their plates, what with crawling in confined spaces, climbing ladders, and keeping major mechanical systems running. They deserve a uniform that is comfortable to wear, moves with them, and instills pride in their work and the company they represent. During this episode, we'll talk about how you can provide your staff with professional-looking work uniforms that are comfortable. How Carhartt may set up a uniform rental program for HVAC Business owners that gives them a variety of outfits that fit well and promote your brand at every client interaction. Intrigue? Listen to this podcast and get equipped with essential business advice from this impactful conversation.  So, what’re you waiting for? Tune into this episode right away and get one step closer to becoming the successful owner of your dreams. Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories.   www.servicebusinessmastery.com
Blaine Oelkers - Improve Your Efficiency & Productivity Instantly  Episode Overview Join Tersh Blissett and his co-host as they discuss with Blaine Oelkers (Chief Results Officer, and CEO Warrior) about becoming more efficient with your personal life, which will, in turn, create more efficiencies within your business! Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. (Blaine Oelkers is a lifetime entrepreneur, a graduate of Purdue University and Stanford University’s Entrepreneurship program. He’s a leading authority on Personal Implementation and America’s only Chief Results Officer® and Day Ahead™ Specialist. He has been creating and operating profitable businesses for over two decades.  Blaine has owned and operated a consulting firm, a franchise with the world’s largest pizza delivery company, four health and wellness businesses, and a personal development company. His passion is to help people take control of their lives by taking control of themselves. He will help you master yourself and your life.) This podcast will help YOU improve your wellness, take charge of your lives, and become more successful in business. So, listen to this podcast to learn how to get desired results, know which habits produce success, and stick with them for a lifetime.  We may be busy all day, but we may not always be productive, right? So, it's important to prioritize tasks without becoming sidetracked by less important tasks to complete them swiftly. [00:11:00] “There's a chart called The Four Quadrants by Stephen Covey. The Eisenhower Box is another name for it. And that's where you have these quadrants of what's urgent and important, and you're breaking it down and trying to get away from the less urgent and move on to the things that are essential but not urgent.  So, when you're looking at that, there's an adage that says, "If you can do it in two minutes, do it now." That was something I used to believe as well,” says Blaine Oelkers. It makes a huge difference not to let other people decide how you schedule your time. That was a game-changer for Blaine a few years ago. [00:15:00] “One of the most beneficial things you can do is to get to know yourself and then schedule time with yourself. And don't allow anyone to get in the way of it.” Keep a check on your daily practices. “If you check your emails first thing in the morning, you will become irritated and damaged in the long run.” [00:24:00] “My favorite way to start the day is to take a mental shower in the morning. The majority of people shower every day, but the first thing I like to do after waking up is Meditate- to clear my mind. Sure, I enjoy a ten-minute shower, but guess what, I'll do it even if I only have one minute or three,” says Blaine Oelkers. Do you have a favorite meditation app for a mind-clearing session? (Recommendations) [00:25:00] “I think these are the top three apps for mindfulness: Headspace, Calm, and Insight Timer (which is a free one, and then there are the premium versions),” says Blaine Oelkers. “The mind shower has several benefits There are certain physical benefits, such as feeling calmer, less agitated, and like you've reset yourself, your blood pressure normalizes, so it offers numerous health benefits,” he further adds. [00:29:00] “At the end of a mind shower, I begin to wonder, "OK, what's most important this day" As a result, I choose a word each year. This year my word is Vital, so when I get up in the morning, I look at my schedule and ask myself, "What's vital today" If I only accomplished one thing today, I would consider that a successful day,” Blaine Oelkers. So, what are you waiting for?  Tune in to LEARN LIFE-CHANGING STRATEGIES LIKE:  The 30 Minute HourTM – Get an hour’s worth of stuff done in just 30 minutes.  The 21-Second HabitsTM – Create new habits in just 21 seconds, not 21 days!  WYTAYBATM (What You Think About You Bring About) - Secrets to Unlock the Full Power of Your Mind  Results MachinesTM Making Your Results Automatic  The Lost Pages of Think and Grow Rich – That’s Why You Didn’t Grow Rich • A Day AheadTM Living – Always Ahead, Never Behind or Overwhelmed Some more highlights from the show: Tips on how to be the most productive version of yourself What are the ways to achieve your business goals by prioritizing which tasks we perform and how to become as efficient as possible without wasting time? He talks about Habit Creation as well How effective the 80/20 rule can turn out for you and your business? What are some helpful Mediation apps, and how can you use them regularly? How to get over your fear of failing and achieve something wonderful. Ultimately the show discusses ways to improve your efficiency and productivity to take your business to the next level. This is one episode you won't want to miss! We hope you enjoy this episode. Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories. Spotify Podcast Play Apple Podcasts Google Podcast Player Stitcher Radio Amazon Music iHeart Radio  
“Email is a great way to get more work and referrals; so don't overlook that I know there are a lot of things to learn about advertising and how to acquire new customers, but don't forget about your existing customers. They are always going to be your best prospects.” -David Hoffman How to Use Email Marketing Like A Pro! “ServiceTitan Marketing Pro helps ServiceTitan customers leverage all of the homeowner information they have inside of ServiceTitan to deliver hyper-targeted email marketing campaigns to win more business. ServiceTitan Phones Pro helps ServiceTitan customers reimagine the entire phones and call booking experience so they can boost CSR efficiency and optimize every single customer interaction.” Today we’re thrilled to have marketing pro-David Hoffman with us! Join Tersh Blissett and Co-host Josh Crouch as they interview David Hoffman where they talk about the benefits of marketing automation and where the market's going, particularly in the trades versus perhaps some things that can bridge some gaps between the e-commerce world and the trades market. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. Tune in as they sit down with a passionate entrepreneur and a marketing manager.  Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business. (David Hoffman is an entrepreneur at heart who has started a company and developed multiple products from the ground up. With over 10 years of experience developing software products in both managerial, design, and development roles David has a great depth of knowledge in developing software products in multiple roles. He is currently a Sr Director of Product Management from Service Titan. He was in charge of the Service Titan Marketing Pro platform, which if you're not a user of Service Titan, is an email marketing and direct mail solution that helps automate some of your customer interactions, including follow-ups, which is built into the Service Titan framework.) In this episode, you'll learn about copywriting and email marketing. In case you're not interested in these topics, that's okay too. The stories and lessons shared here work for any marketing tactic. David Hoffman discusses how marketing pro came about and why it was created. Moreover, how are they doing it that has proven so successful for their company that they believe it is game-changing?-  [00:25:00] [00:26:00] He says “Personalized, targeted email marketing is a key factor and which is in marketing pro we do,” says David Hoffman. [00:27:00] “and as someone who loves data, I’m able to tell you that clients who switch to Marketing Pro are gaining on media,” further he adds.
 How An Extended Warranty COULD Transform Your HVAC Contracting Business If Done Right. Listen to what Gus and Rich say to ensure we avoid costly mistakes. Episode Overview Hey everybody, today on the show we are super excited to have Gus Vassilopoulos and Rich Jurek from Trinity Warranties on the show, and we will discuss extended warranties and how HVAC contractors can leverage them to sell more systems, as well as what you don't know can hurt you in terms of extended warranties. Extended Warranty- A Bliss or a Missery? Join Tersh Blissett and his co-host as they discuss with Gus Vassilopoulos and Rich Jurek how warranties protect customers from unexpected and costly repairs and how as a contractor you can avoid any problems that may arise from selling extended warranties and other aspects of the HVAC business. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery.  Tune in as they sit down with these amazing experienced individuals from Trinity Warranty Solutions, a national extended warranty provider for the HVAC industry. So join us today to take your business to the next level with this insightful episode on Extended Warranties! Let their nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business. (Gus Vassilopoulos is the digital marketing manager at Trinity Warranty Solutions LLC, a national HVAC extended warranty provider. On a daily basis, he collaborates with HVAC/R contractors across the United States to help develop HVAC install guarantees and warranties for their installations. He helps contractors with installation pricing, branding, and marketing. He has a strong marketing background and has worked on the development of hundreds of websites and businesses.) (Rich Jurek has been working in the HVAC industry for quite some time. He started as a helper in college and worked as a contractor and commercial account representative. He has extensive knowledge of extended warranties and service agreements. Since he has been with Trinity for seven years, he has a variety of HVAC experience and has worked in the field with contractors. Hence, he understands how extended warranties can assist contracting businesses.) Are you looking for valuable business advice to reach that seven-figure revenue mark? Do you want actionable tips to properly navigate through every business challenge you encounter along the way? Then this podcast is definitely for you. In this episode, Gus Vassilopoulos and Rich Jurek talk about what we should know about extended service agreements and the things we don't know that could hurt us. So, if you're looking for a way to deal with the challenges of running a contracting business and how extended warranties can help, don't wanna miss this episode! What are Extended Warranties? It keeps customers from being hit with unexpected and expensive repairs. For instance, Suppose a homeowner buys a new system, only to discover a year or two later that it is defective. With frustration, the homeowner calls their local contractor, who sends a technician. Soon after, the customer is confronted with a costly repair that they did not anticipate so soon after purchasing a brand-new system. However, with an extended warranty, the customer avoids this second expense and remains satisfied.  [00:09:00] “In addition to the OEM's warranty, the extended service agreement offers a one-year labor warranty on workmanship and our product comes with a ten-year parts warranty. Contractors, on the other hand, can offer a 90-day labor warranty and a one-year labor warranty,” says Rich Jurek. “Our product gives them the option to purchase ten-year labor and offer their customers a fixed cost solution for ten years so that if their compressor goes out in year seven, the OEM covers the compressor and the extended warranty covers the labor to replace that compressor,” he adds. “At Trinity, we offer a variety of solutions for contractors when it comes to offering extended coverage with their installs, and we listen to what the contractor’s needs are as it relates to years of coverage they want to provide, reimbursement rate, and program needs. The goal is to provide a solution that fits a contractor’s specific business needs and their market.” Visit https://www.servicebusinessmastery.com for more information and great podcast episodes.
Episode Overview “The inspiration for entrepreneurs comes from all over, but for Ari Meisel, bestselling author, productivity expert, and founder of the company Less Doing, desperation was the driving force that helped him launch the business and led to productivity breakthroughs that changed his life.” Join Tersh Blissett and Co-host Josh Crouch as they interview Ari Meisel and discusses Leverage Virtual Assistant Service, a service that helps people outsource task that takes up the majority of their time, and so that they can be allocated to their more important tasks. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery.  Tune in as they sit down with an inspiring business owner, an author of the famous book “From Idea to Execution” a champion of productivity and efficiency today with us!  Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business. (Ari Meisel is best known for being a successful entrepreneur after beating incurable Crohn's Disease using a healthy diet and lifestyle. He also started a virtual assistant company called Less Doing (He has collaborated with the Founder to bring his Less Doing, More Living system to our amazing community) and wrote a book with his co-founder Nick Sonnenberg called Idea to Execution. The book provides tips on how to optimize, automate, and outsource are the key tenants to success (Meisel’s approach) in anything you want to do. In addition, this book helps your business to increase efficiency and profitability. A devoted husband and father of eight, Meisel has helped thousands of individuals and businesses become more effective by simply working 5 ½ hours a day.)  So do you want to find out what you’re doing wrong when it comes to optimizing your work?  Do you want to know Ari’s favorite new tricks and tools out there to be more efficient? and what you can not under any circumstance delegate or outsource to someone else? Then this podcast is definitely for you. In this inspiring interview, learn Meisel's secrets of airtight productivity and how you too can master productivity, automate, and outsource your life and business. https://servicebusinessmastery.com/optimize-automate-your-hvac-plumbing-electrical-business/
How Can you be the X-Factor in Your HVAC Business? Read more on our website https://www.servicebusinessmastery.comhow-to-be-the-x-factor-for-your-hvac-business/  Connect with Pete https://hvacgreatness.com/  Hey, we're back with another informative episode for you! Yes, this episode is unique as Pete Ramsey brings his insightful knowledge on how to run a business and how to do it successfully. Join Tersh Blissett and his co-host as they discuss with Peter Ramsey on The X Factor, how you can make your business stand out and various aspects of the HVAC business. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. Tune in as they sit down with an amazing business owner, a leader who shares valuable insights about management, marketing, pricing, human resources and so much more so come take Your HVAC Business From "Good" To "Greatness!" today with us! Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business. Pete Ramsey is an Army vet and we’re all grateful for his service. Then he left, became a technician, started a business, sold it, went to work for Lennox for a while, and is now involved in coaching. Pete Ramsey started coaching from the "ground up". As a former HVAC/R Instructor and Independent HVAC/R Contractor, he knows the value good coaching can bring in helping others to transform their business into the success it is supposed to be. Pete has spent decades mastering his message and countless hours refining the science and art of running an HVAC Business Coaching & Training Business that delivers true results. Are you looking for valuable business advice to reach that seven-figure revenue mark? Do you want actionable tips to properly navigate through every business challenge you encounter along the way? Then this podcast is definitely for you. In this episode, Pete shares how he got to where he is today and what makes him so passionate about helping others be successful in the HVAC industry. He also shares some of his HVAC Greatness. You don't want to miss Pete's HVAC X-Factor tips!! One primary lesson he brought with him and now shares with Service Business Mastery Podcast Listeners: Your culture is the foundation of your brand. NEVER PRETEND TO BE SOMETHING YOU ARE NOT. “You must strive to be your best self. Not the best version of another person.” says, Pete Ramsey
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Emilia Gray

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Feb 17th
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