Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

As a service business owner, you must understand your numbers, like being able to read and interpret financial statements, knowing your breakeven point, and having a good handle on cash flow.    When you know your numbers, you can make informed, strategic decisions about where to allocate resources and which products or services are most profitable. Good number-crunching skills will help you run your business more efficiently and effectively. Though, it's too stressful to keep all those numbers organized in your head, so you need tools and software to manage that for you.   Meet Garrett Baird, CEO of The Neat Company, a software company that provides financial management tools to small businesses. He started the company in order to help entrepreneurs who are struggling with organization and management. The goal was always to make life easier for business owners so they could focus on what they're passionate about. Now, businesses worldwide rely on Neat's software to keep things organized - it's no wonder Garrett is seen as a visionary in this space!   Join us as we talk with Garrett about simplifying the organization and management of your financial documents.   In this episode, we discuss: Problems small businesses face with financial management How Neat's software benefits small business owners Neat's pricing, customer service, integration capabilities, and more!   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (https://sera.tech/go/service-business-mastery/), Podium (visit their website), CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Learn more about Neat Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He's also the Founder of Relentless Digital, where his focus is on dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Garrett Baird is President and CEO of The Neat Company (Neat). He joined the company in 2020 to lead its entrance into the digital accounting space, helping small business owners spend more time growing their businesses while transforming mundane bookkeeping into actionable insights.   Prior to Neat, Garrett was the Founder & CEO of Walletron, the mobile wallet platform company managing enterprise clients' presence in mobile wallets like Apple Wallet and Google Pay. Walletron was the first platform of its kind to deliver bills via the mobile wallet, and Garrett was granted two US patents for mobile wallet bill presentments in 2017 and 2019. The business was acquired by Western Union and subsequently by ACI Worldwide in 2019.   Before joining Walletron, Garrett led channel sales and product management for Collections Marketing Center (CMC) and held roles in sales, product management, and web development for venture-backed startup firms, including Lumeta (spun off from Bell Labs), Incurrent Solutions (now part of ACI Worldwide) and IPO.com.   Links to content here:  Follow Neat on Twitter Connect with Neat on Facebook Connect with Neat on LinkedIn   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

If you want to WIN in ductless sales in 2023 and beyond, you need a marketing strategy that's competitive. But how do you differentiate your service business from the competition and dominate your customers' search engines? This week's guest is going to tell you just how to do that in any market, regardless of the size.   Meet Michelle LaFrance, aka "The Ductless Marketing Gal". Michelle is President and CEO of Smarty Pants Web, a digital marketing and web design firm, as well as Founder of The Ductless Directory, a comprehensive resource for consumers, contractors, and manufacturers. The Ductless Directory is a powerful tool that will give your website a boost in rankings AND double or even triple your visibility.   Join us as we talk with Michelle about this one-of-a-kind marketing solution that's boosting contractors to the top of search results. Plus, she shares what you need to do to be recognized as 'the ductless guy' in your area!   In this episode we discuss: Marketing tips and strategies that will help you generate ductless leads online How to easily increase traffic to your service business's website The many benefits of getting featured in The Ductless Directory (and how to get featured!)   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website), Podium (visit their website), CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Sign up at The Ductless Guy for 70% off! (limited time only) The Ductless Directory Articles by Michelle LaFrance on ACHR News Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Michelle LaFrance, aka "The Ductless Marketing Gal", is an HVAC consultant, ductless marketing expert, digital marketing strategist, content creation expert, author, and speaker. Michelle is President and CEO of Smarty Pants Web, a digital marketing and web design firm, as well as Founder of The Ductless Directory, a comprehensive resource for consumers, contractors, and manufacturers.   Links to content here:  Connect with her on LinkedIn Connect with The Ductless Guy on Facebook   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.  

On today's episode, we talk with Jeff Revlett of EGIA.org about the Lead2022 event.  https://lead2022event.com/#agenda-bar  https://mycontractoruniversity.com/membership/join/?referrer=LEAD2022_site  In business, as in life, success is often about surrounding yourself with the right people and learning from those who are already successful.  Jeff Revlett has spent 27 years in the HVAC industry and, during that time, has become a leader in his field by following this approach. He has surrounded himself with quality people, soaked up information like a sponge, and learned from the best in the business.  This has allowed him to perfect his craft and think outside the box when it comes to inspiring his team and removing obstacles. Jeff is always looking to improve, both in his personal development and in business. He knows that as a leader, it's important to set clear expectations and inspire others to reach their personal dreams. He also understands that failures are inevitable but can be used as learning experiences.  It's this kind of thinking that allowed Jeff to create Contractor University. It's a program you can now use to gain a comprehensive blend of powerful classroom instruction and convenient online training systems that deliver proven roadmaps to success from the most accomplished team of educators, consultants, and trainers ever assembled in the industry.  From pricing and sales to operations and marketing – and everything in between – Contractor University is here to help your business thrive so that you can enjoy the life you've dreamed of. This mindset has helped him succeed in his career, and he hopes to continue passing on this knowledge to help others reach their full potential.    Tune in to this episode of Service Business Mastery to learn more!  ~~This episode is kindly sponsored by the following: = Sera https://sera.tech/go/service-business... - Request a demo through Service Business Mastery for a discounted Onboarding and Per Tech Fee. = Upfrog https://www.upfrog.io/ = CompanyCam https://www.companycam.com/SBM/ for a 14-day trial and 50% off your first two months)

TODAY'S EPISODE KEY TOPICS & SUBTOPICS How to optimize your communication with customers Tips and strategies for improving communication channels and customer relationship management Focusing on the customer experience Overcoming the marketing challenges you face as a small business How to meet customers where they're at Adding channels of communication to your contracting business, like a text line and website chat Generating and managing leads with an automated CRM system  Driving ROI through customer communication and external services  The benefits of using Signpost's live answering and reputation management services Strong communication, especially with customers, is critical for small, local businesses to thrive in their communities. So, what strategies can you use to optimize your communication and manage your customer relationships?    Meet Laura Nelson, VP of Marketing at Signpost, a technology company that develops CRM and marketing automation software for local businesses and contractors to build relationships with new and existing customers.    Join us as we talk with Laura about how to better communicate with your customers and create a strong reputation in your industry and community.   In this episode, we discuss: Overcoming the marketing challenges you face as a small business How to optimize your communication with customers Driving ROI through customer communication and external CRM services    Check out these resources we mentioned during the podcast: Learn more about Signpost Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He's also the Founder of Relentless Digital, where his focus is on dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Laura Nelson is the VP of Marketing at Signpost. Laura is skilled entrepreneurial manager with experience in a variety of roles, including marketing, business management, and editorial functions. Strategic mindset, effective communications abilities, and a strong sense of storytelling. Experience with marketing SaaS and consumer platforms on strong growth trajectories and collaborating with strategic partners to create scalable programs.   Links to content here:  www.linkedin.com/in/lauraliznelson www.facebook.com/Signpostcom  www.twitter.com/Signpost  Lnelson@signpost.com   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

For your service business to be profitable and highly-rated, you need to have great technicians… But to have great technicians who will leave a legacy for generations to come, you need to put some systems into place!    Meet Al Levi (LinkedIn), a Business Consultant (website), Contracting Business Expert, and Author of The 7-Power Contractor (buy the book). With over 25 years of experience as a contractor and business owner, Al was able to implement systems in his business that enabled him to sell his share of the family business and retire before 50.   Join us as we talk with Al about how to create and implement systems in your business so you can finally have all the great technicians you've ever wanted!   In this episode we discuss: Strategies for hiring and training apprentices into skilled technicians The true power of implementing systems in your contracting business Lessons learned from 25+ years as a contractor   Check out these resources we mentioned during the podcast: Buy The 7-Power Contractor Learn more about Al's Signature Staffing System Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Al Levi is president of The 7-Power Contractor® (formerly Appleseed Business), a business consulting and training firm that has helped hundreds of service and installation-based contracting businesses run better since 2002. He also is a columnist for Plumbing & Mechanical (PM) magazine and Reeves Journal and the author of "The 7-Power Contractor®: Run Your Contracting Business With Less Stress and More Success," which lays out seven simple business powers that hundreds of owners have implemented successfully, often transforming their businesses.    A former contractor who worked for 25 years in every aspect of his family's HVAC/plumbing business, Al put systems into place which enabled him to sell his share of the business to his brothers and retire from his family's business before he was 50. Al now helps other contractors learn to run their businesses with less stress and more success through consultations, workshops, webinars, his long-running column in PM magazine, and his new book, The 7-Power Contractor®.   Link to content here:  https://www.linkedin.com/in/7powercontractor/ https://7powercontractor.com/ https://7powercontractor.com/product/7-power-contractor-paperback/   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

Service Business Mastery Podcast www.ServiceBusinessMastery.com

Today's episode we talk with Ken Midgett about the growth of the trades and what he is doing to get lady's to join the trades. We also talk about ways we can continue to market to clients, and how to think outside of the box.    Learn more about the CRM Tersh is using by clicking here! Service Business Mastery Podcast

Tersh talks with Stephen Christopher from Wit Digital about his website, and the things Wit Digital has done with it so far to fix the issues related to what the previous company did when building the website.  Connect with Stephen https://www.linkedin.com/in/stephenchristopher/ https://witdelivers.com/ Tersh https://www.linkedin.com/in/tershblissett/ @tershblissett on almost every social platform   ~Our podcast sponsor is ThermoGRID click the link to check it out!  ~How about we are listed as one of the top business podcasts in the world! Check it out in this link!!! 

Tersh talks with Rick Cesari about so many interesting topics surrounding video content and how it can help your small business grow to the next level and beyond! They talk about why video is so important, along with a ton of stats surrounding video content on the internet. The main points to take away from this episode are the 4 keys to making any video perform better and may you more money! Structure - start with the end in mind Avatar - know who you are talking to Testimonials - let others tell people how great you are CTA - don't forget your Call To Action! Learn more about Rick at www.RickCesari.com You can also pick up a copy of his Ebook there on his website. Snag a copy of his latest book Video Persuasion: Everything You Need To Know on Amazon.     Read everything that I am reading! https://kit.com/Tersh/reading-for-success  And follow me on Social...just search @tershblissett and I should pop up most everywhere! 

After working to support his family as a struggling artist, Derek Stone chose to reevaluate his life and his way of thinking, and in three short years grew a small one-man show into a million-dollar company. This amazing transformation came about through a decision to forgive his father. Derek left the path of blame and began traveling down a path of forgiveness which led him to start living his best life. He is now on a mission to help empower others to make the same transformation by helping them take charge of their own lives.   [00:01 - 08:30] Opening Segment Introducing Derek to the show Background and career Derek's book, "Why Should I Forgive?" The Seven Decisions by Andy Andrews   [08:31 - 11:34] Staying On Top There is no shortcut to getting rich Taking responsibility for your life Humans will not change unless they're challenged Sometimes adversity is necessary for change to happen   [11:35 - 29:39] Why Should I Forgive? The book comes from a place of discontent and anger Step 1: Wanting to have a better life Step 2: Going with your gut Step 3: Open heart surgery Making an informed decision Taking responsibility for your own life Step 3: Surrendering the outcome Step 4: Gratitude   [29:40 - 30:40] Closing Segment See the links below to connect with Derek Final words Quotes:   "When you take responsibility for your life, your life no longer becomes an excuse. It becomes a statement." - Derek Stone   "Humans will not change unless they're challenged." - Derek Stone   "You can't love other people without loving yourself. And when you forgive yourself, it allows you to forgive others as well." - Derek Stone   Connect with Derek by visiting www.DerekStone.Online and www.StonesRepairandRemodel.com.

Today we are joined by resident expert Ben Golden of Golden Tax Relief to help us navigate through the three most feared letters in the alphabet with ease–the IRS. Ben has years of experience working with service businesses and understands exactly what these businesses go through when it comes to dealing with the IRS. He talks about why it's important for service businesses to file their taxes as soon as possible, what consequences you might face if you don't do so, and what steps you can take to increase your chances of a successful outcome should you receive an audit letter from the IRS. This episode is perfect for service business owners or technicians who are thinking about starting their own business- it'll give you everything you need to know in order to protect yourself and maximize your chances of a positive outcome!   [00:01 - 06:14] Opening Segment Introducing Ben to the show Past experiences and expertise The Three different people you can hire to represent you before the IRS  A CPA-certified public accountant  An enrolled agent  An attorney   [07:18 - 16:42] How to Deal with the IRS Whenever you get a letter from the IRS, it's important to know the problem and figure out a plan of action to fix it The benefit of filing an extension is that it allows taxpayers more time to pay their taxes If you are the owner of a business, you may be responsible for paying payroll taxes that are due   [16:43 - 21:42] How to Avoid an IRS Audit The IRS can audit you for any year, even if you've already paid taxes on that year If you under report your income, you'll get an audit for that year and possibly additional years If you don't file your taxes, you'll get a letter of audit The red flag program or the DIF program in the IRS   [21:43 - 25:28] Closing Segment Final words See the links below to connect with Ben   Quotes:   "When you go to a job site, you have to know the scope of the work you're trying to do. The same way with the IRS when you get that letter, you have to figure out the scope of work to mitigate that problem." - Ben Golden   "You can't know anything. You need an attorney, an insurance person, an accountant…you need all these people in your team that are going to be moving towards the same goal for you to make a profit." - Ben Golden   "I don't ever suggest talking with the IRS by yourself because you never know what they're trying to get from you." - Ben Golden   Connect with Ben by visiting www.GoldenTaxRelief.com.  

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________   Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com   In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Sammy Ayoub, President of Apex Plumbing, Heating and Air Pros, Allied Communications Corp, and Business Owner at AMPD Accessory Group. Sammy shares how his journey from the wireless business led him to create Apex, growing quickly into plumbing, HVAC, and electrical services. He explains how strong branding, marketing, and a great team helped them succeed. Learn how Sammy built a business that's focused on growth, culture, and staying ahead in the trades.   In this episode, here's what you can expect to learn:  How Sammy grew Apex from plumbing to HVAC and electrical services. Why building a strong team and culture is key to fast growth. How smart marketing and branding helped Apex expand quickly. The importance of being proactive and learning from others. Why Apex's approach to business can inspire anyone in the trades.   Timestamps⏰ [00:00] - Recap [02:37] - Episode introduction & meeting Sammy Ayoub [03:51] - Sammy's journey from wireless business to plumbing [04:51] - The Start of Apex Plumbing & Expanding Services [13:21] - Hiring the right people & recruiting tips for growth [14:18] - The role of proactive leadership in managing growth [17:36] - The critical role of continuous learning in business growth [24:26] - The importance of learning from mentors and peers [29:07] - Sammy's approach to managing company culture [31:34] - Creating a Place People Love: Perks, Events & Everyday Energy [39:11] - Full-Team Meetings & Accountability Without Fear [42:26] - Handling Hidden Negativity: When Team Players Turn Toxic [44:07] - How to Fire Culture Killers While Keeping the Door Open [48:42] - Branding from Day One: Why Wrapped Trucks Drive Growth [50:56] - How Sammy handled the struggles of early business growth [01:00:10] - The challenges and rewards of rapid business expansion [01:03:25] - Balancing family life and running a fast-growing business If you found this conversation with Sammy Ayoub helpful, please leave us a review (5 stars would mean a lot to us 😉).   Links & References:   LinkedIn:  Sammy Ayoub Apex Pros Plumbing, Electric, Heating and Air Allied Communications Corp AMPD Accessory Group   Website: Apex Pros Plumbing, Electric, Heating and Air Allied Communications Corp AMPD Accessory Group   This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo   Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com   Affiliate links: Castmagic StreamYard IfTTT Zyra Talk  

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch  sit down with Jenny Benbrook, Founder & CEO of Powerhouse Consulting Group [ServiceTitan Titanium Partner + FieldEdge Partner] and Residential HVAC Marketing Strategist at Benbrook Services, Inc, to discuss how technology, planning, and training can boost contractor success. Jenny shares how she helps HVAC, plumbing, and electrical companies optimize their tech stacks, implement clear processes, and improve team performance. She explains the importance of using the right tools, reducing redundancy, and investing in training to build a stronger, more efficient team. Learn practical tips to streamline your operations and grow your business. In this episode, here's what you can expect to learn:  How technology and clear processes help contractors run smoother operations. Why optimizing your tech stack and reducing unnecessary tools is key to efficiency. The importance of training and clear roles to help teams perform better. How strong systems and planning lead to business growth and fewer mistakes. Simple ways to improve your team's use of software and create a more efficient workplace. Timestamps⏰ [00:00] - Recap [03:03] - Episode introduction & meeting Jenny Benbrook [05:54] - Jenny's Background in the Skilled Trades & Technology [08:18] - Shifting From In-House Marketing to Outsourcing [11:02] - Challenges with Service Titan and Tech Stack Implementation [13:04] - Dealing with Membership Data: Expired Cards & Active Clients [14:52] - Building a Multi-Tiered Tech Strategy for Contractors [31:15] - Tech Change Management: Overcoming Resistance to New Tools [34:21] - Explaining AI Integration to Technicians & Overcoming Fears [35:50] - Why Contractors Need to Look Beyond the Shiny New Tools [44:23] - Tech Budgeting: Allocating Resources for Growth Goals [49:15] - M&A and Evaluating Tech Stacks in the Diligence Phase If you found this conversation with Jenny Benbrook helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn:  Jenny Benbrook Powerhouse Consulting Group [ServiceTitan Titanium Partner + FieldEdge Partner] Website:  Powerhouse Consulting Group [ServiceTitan Titanium Partner + FieldEdge Partner] This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk  

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch chat with Adam Terranova, Senior Director of Marketing (Trade Brands) at Authority Brands, about franchising. Adam, with over a decade of experience in franchise marketing and brand growth, started his career at Philly Pretzel Factory as Marketing Director, where he spent seven years expanding the brand. He later led marketing at WOWorks as Senior Director of Strategic Initiatives, before joining Authority Brands. Adam explains how franchising offers strong brand power, marketing support, and a proven growth system, helping franchisees avoid mistakes and succeed faster through collaboration and shared resources. In this episode, here's what you can expect to learn:  How franchising provides a proven system and brand power for growth. Why franchisees benefit from marketing support and shared resources. The value of collaboration and flexibility in local marketing efforts. How joining a franchise helps avoid costly mistakes and accelerates success. Why Authority Brands supports long-term franchisee success with the right tools. Timestamps⏰ [00:00] - Recap [02:09] - Episode Intro & Meeting Adam Terranova [03:26] - Adam's Journey: From Philly Pretzel to Authority Brands [05:06] - Benefits of Joining a Franchise [06:34] - Collaboration Between Franchise Operators and Support [10:29] - The Challenge of Franchisees Operating Too Close Together [12:46] - How Franchisees Can Collaborate Through Best Practices [16:39] - Transitioning from a Successful Business to a Franchise Model [24:16] - AI and Automation: How It's Changing Home Service Marketing [29:03] - The Importance of Speed in Emergency Services Marketing [35:09] - The Role of Local Pages and Geo-Targeting in Digital Marketing [39:52] - Local Marketing Strategies and Building Brand Loyalty   If you found this conversation with Adam Terranova helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn:  Adam Terranova Authority Brands WOWorks Philly Pretzel Factory   Website:  Authority Brands WOWorks Philly Pritzel Factory This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo   Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk  

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Keith E. Flores, Chief Executive Officer of HG Home Guardian, HVACGOD Inc. & HG Home Services. Keith shares how his background in HVAC helped him create a smart home system that monitors air, water, energy use, and more all in real time. He explains how the tech helps homeowners save money and helps contractors serve better. Learn how this all-in-one system makes homes smarter, service faster, and builds trust with clients. In this episode, here's what you can expect to learn:  How Keith built smart tech from his years working in the trades. Why real-time home data helps save money and spot problems early. How one easy system can track air, water, energy, and more. The value of simple setup and strong support for contractors. Why Home Guardian is a new tool every home service pro should know. Timestamps⏰ [00:00] - Recap [02:50] - Episode introduction & meeting Keith E. Flores [03:26] - Keith's early start in HVAC and trade roots [05:59] - First big lesson: piecemeal vs hourly pay [08:39] - The Origin of Home Guardian & Building Early Prototypes [10:30] - Developing Patent-Backed Whole Home Monitoring Tech [12:06] - Making Home Guardian Easy to Install and Always Online [15:22] - Giving Homeowners Real-Time Utility Budget Control [16:00] - Tech setup, easy installs, and app features [19:16] - Keith's High-Profile Team Behind Home Guardian [24:47] - Inside the Home Guardian Dashboard and Air Sensors [27:53] - Affordable Monthly Fee & Passive Revenue for Contractors [30:38] - Improving Maintenance Scheduling and Upsell Opportunities [32:40] - Built in the USA with a Mission for Every Homeowner [38:55] - Future Expansions: Airbnb, Multifamily, and Beyond If you found this conversation with Keith E. Flores helpful, please leave us a review (5 stars would mean a lot to us 😉). Links & References:   LinkedIn:  Keith E. Flores HG Home Guardian HG Home Services   Website:  HG Home Guardian HG Home Services HVACGOD Inc. This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo   Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk  

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________   Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! http://www.servicebusinessmastery.com  In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Paul C. Cebulak, Head of Sales at Lace, about how call tracking and AI tools help home service businesses grow. Paul shares how analyzing 100% of calls shows missed chances, boosts booking rates, and saves money. He explains why good data matters, how to coach CSRs with clear feedback, and when to use AI to handle missed or after-hours calls. Learn how to get more from the leads you already have and grow without hiring more staff.   In this episode, here's what you can expect to learn:  Why tracking all your calls helps you spot lost chances to book jobs. How AI tools can boost your team's booking rate and save money fast. The value of clear data in making smart business and hiring choices. How fewer missed calls can make your marketing way more effective. Why combining AI with people builds a team ready for the future.   Timestamps⏰ [00:00] - Recap [03:38] - Episode Intro & Meeting Paul C. Cebulak [04:30] - The Problem with Missed Calls and Low Conversion Rates [07:52] - Importance of Measuring Call Center Metrics [14:35] - The Cost of Hiring Staff vs. AI Solutions [19:52] - The Future of AI in Call Centers [23:17] - Optimizing After-Hours Calls with AI [29:53] - Spotting A, B, and C Players with Accurate Data [36:13] - Coaching CSRs and Delegation with Intention, Not Abdication [39:40] - New AI CSR Capabilities: After-Hours, Cancellations & Outbound [43:25] - Consumer Acceptance of AI Voice: Taco Bell vs Humans [44:56] - Transparency, Disclosure & Meeting Generational Needs [48:17] - Flexible Systems: When Customers Want Humans vs AI TAP Into The Future | October 3-5, 2025 | Savannah, GA Join industry leaders, service business owners, and tech innovators who are driving the future of the trades. VIP Tickets → https://tapintothefuture.ai/vip-ticket-reservation/ Your VIP Ticket Includes: Complete event access with action-oriented sessions The Golden Banana Championship Game at Grayson Stadium Exclusive meals, signature cocktails, and a private networking lounge Personal access to industry leaders and innovators Flash Sale Alert: Regular Price $1752 → Only $999 with Promo Code: FLASH Ticket only. Rooms at The DeSoto must be booked separately: https://thedesotosavannah.com/   If you found this conversation with Paul C. Cebulak helpful, please leave us a review (5 stars helps more people find the show 😉). Links & References: LinkedIn:  Paul C. Cebulak Lace   Website:  Lace This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo   Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com   Affiliate links: Castmagic StreamYard IfTTT Zyra Talk  

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! http://www.servicebusinessmastery.com  On this week's Service Business Mastery Podcast, Tersh Blissett sits down with Dustin K. (Dustin Ketchem), Senior Manager of Sales Programs at LG HVAC Solutions USA. Dustin explains how LG is reshaping the HVAC market by: Building unitary systems in Alabama Going all-in on inverter-driven heat pumps that perform even in -45°F Alaska Supporting contractors with smart tools, training, and real-time tech - the same innovation LG will showcase live as Title Sponsor of TAP Into The Future, happening October 3-5 in Savannah, GA. Consider this episode your first taste of the event.   Timestamps⏰ [00:00] - Recap [03:12] - Episode Intro & Meeting Dustin Ketchem [03:49] - Why LG Built a Unitary HVAC Line [05:23] - Testing LG Heat Pumps in -45°F Alaska [06:31] - What Makes LG's Rotary Compressors Unique [07:22] - Why LG Chose R-32 Refrigerant Over Blends [08:54] - LG's Inverter-Only Strategy Explained [09:25] - Pricing Competitively While Offering High-End Tech [10:30] - LG's Pro Dealer Program and Contractor Tools [18:37] - Improving Tech Support and Parts Availability [22:56] - Easy Troubleshooting with LG's Bluetooth Tool [29:51] - What to Expect at the LG Dealer Summit in Orlando [31:24] - Future of LG's Huntsville, AL Manufacturing Facility TAP Into The Future | October 3-5, 2025 | Savannah, GA Join automation leaders, service business owners, and tech innovators shaping the future of the trades. VIP Tickets → https://tapintothefuture.ai/vip-ticket-reservation/ Your VIP Ticket Includes: Full event admission with high-impact implementation sessions The Golden Banana Championship Game at Grayson Stadium Curated meals, signature cocktails, and a private networking lounge Direct access to industry leaders and innovators Flash Sale Alert: Regular Price $1752 → Only $999 with Promo Code: FLASH Ticket only. Rooms at The DeSoto must be booked separately: https://thedesotosavannah.com/ If you enjoyed this conversation with Dustin K. (Dustin Ketchem) from LG, please leave us a review (5 stars would be awesome 😉). Links & References: LinkedIn:  Dustin K. LG HVAC Solutions USA    Website:  LG HVAC Solutions USA   This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo   Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com   Affiliate links: Castmagic StreamYard IfTTT Zyra Talk  

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Get Ready: TAP Into the Future | October 3-5, 2025 | Savannah, GA Don't miss 3 dynamic days of business growth strategies, process automation, and client retention insights. 🎟️ Seats are limited - save yours today at: https://tapintothefuture.ai/  Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Kevin Hill, Master Advisor / Director of Training at CEO Warrior, about leadership, hiring, and culture in the trades. Kevin shares how he helped grow an HVAC, plumbing, and electrical business in South Carolina, eventually selling it to private equity. He explains the power of servant leadership, how clear training and onboarding build strong teams, and why great culture helps you keep the right people. Learn simple tips to hire better, lead better, and build a company people want to work for.   In this episode, here's what you can expect to learn:  Why strong leadership is more than just a title in building a great team. How hiring, culture, and leadership all connect for business success. The power of clear onboarding and training to keep good employees. How setting clear rules and team goals leads to real accountability. Simple ways to recruit better and build a workplace people want to join.   Timestamps⏰ [00:00] - Recap [03:08] - Episode introduction & meeting Kevin Hill [04:27] - Kevin's Journey from Trades to Trainer [05:39] - Recycling Dirt: Kevin's Unusual Business Venture [07:06] - Defining True Leadership in Service Companies [09:04] - Clarity + Alignment = Accountability [11:39] - Letting Go of Poor Fits and Warm Body Hiring [18:25] - Recruiting Strategy: First Impressions Matter [20:52] - Red Flags in Summer Hiring & Vetting Techs [26:01] - Apprenticeships, Military Programs, and Second Chances [31:34] - Building a Strong Onboarding & Training Culture [37:07] - Ride-Alongs & Senior Tech Buy-In for New Hires [39:16] - Techs Teaching Peers & Turning Callbacks into Lessons If you found this conversation with Kevin Hill helpful, please leave us a review (5 stars would mean a lot to us 😉). Links & References: LinkedIn:  Kevin Hill CEO Warrior Website:  CEO Warrior   This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo   Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com   Affiliate links: Castmagic StreamYard IfTTT Zyra Talk  

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Mark Your Calendar: TAP Into the Future | October 3-5, 2025 | Savannah, GA Join us for 3 action-packed days of learning business growth tips, automating processes, and boosting client retention. 🎟️Spaces are filling up fast - register now at: https://tapintothefuture.ai/ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! http://www.servicebusinessmastery.com    In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch talk with Matthew Abbott, the Founder, and Jacob Abbott, the Co-Chief Executive Officer of Abbott Family Insurance at the AHR Expo 2025. The conversation centers on Matthew and Jacob's journey of building their insurance business through cold calling, persistence, and hard work. They share how implementing automation helped streamline their processes, save time, and boost efficiency. The duo also discusses the impact of offering creative benefits to clients, which led to stronger retention and steady business growth. Their story is a testament to how dedication, innovation, and smart strategies can drive long-term success.   In this episode, here's what you can expect to learn:  How persistence and cold calling helped grow the business. Why automating processes saves time and boosts efficiency. The impact of offering creative benefits to clients. How smart strategies led to better retention and growth. Why dedication and hard work are key to long-term success.   Timestamps⏰ [00:00] - Recap [02:15] - Episode Intro & Meeting Matthew and Jacob Abbott [02:46] - How Matthew and Jacob Got Started in Insurance [04:15] - The Role of Cold Calling and Persistence in Early Success [07:12] - Lessons Learned from Outbound Sales Techniques [13:40] - Overcoming Sales Objections and Handling Rejection [14:24] - The Impact of Consistency and Timing in Sales [17:54] - Innovative Insurance Solutions and Tax Savings [23:31] - The Role of Automation in Streamlining Operations [24:43] - Focus on income-producing actions (IPAs) [25:22] - How to Get in Touch with Abbott Family If you enjoyed this conversation with Matthew and Jacob Abbott, please leave us a review (5 stars would be awesome 😉). Links & References:   LinkedIn:  Matthew Abbott Jacob Abbott Abbott Family Insurance Website:  Abbott Family Insurance This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk  

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Join Us at: TAP Into the Future | October 3–5, 2025 | Savannah, GA Spend three action-packed days diving into practical automation strategies, exclusive access to the Savannah Bananas, and real-world tools to drive serious growth in 2026 🎟️ Spots are limited - reserve yours today: https://tapintothefuture.ai/  Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com   In this episode of the Service Business Mastery podcast, hosts Tersh Blissett talks with Dan G. (Dan Goodman), CEO and Founder of Building36 Technologies, a company dedicated to helping contractors grow through smart home technology. Dan shares how tools like smart thermostats, sensors, cameras, and branded apps help contractors stay connected with customers, remain top of mind, and build long-term loyalty. He explains how automation, remote monitoring, alerts, and simple setups make service more reliable and easier to deliver. Throughout the conversation, Dan highlights how smart tech not only improves customer retention and increases recurring revenue but also supports faster, more sustainable business growth for service contractors.   In this episode, here's what you can expect to learn:  How smart thermostats help build long-term customer loyalty. Why branded apps and alerts keep contractors top of mind. The value of using automation to catch system issues early. How connected devices can boost service and add revenue. Why simple tech tools help contractors grow and stay ahead.   Timestamps⏰ [00:00] - Recap [01:59] - Episode Intro & Meeting Dan Goodman [03:09] - Dan's Tech Journey from MIT to Smart Thermostats [04:15] - Starting Building36: From Retail to Trade Focus [05:11] - Smart Home Uses: Sensors, Locks, Lights, and More [06:41] - Compatibility with Thermostats & HVAC Systems [11:31] - Monthly Reports and Alerts for AC Performance [18:48] - Building Recurring Revenue from Smart Cameras [23:11] - Using Thermostat Data to Boost Early Bookings [25:18] - AI, Automation & Data Use in HVAC Maintenance [29:24] - Remote Monitoring, Sensors & AC Efficiency [40:44] - Zoning, Temp Sensors & Multi-Thermostat Setups   If you enjoyed this insightful conversation with Dan Goodman, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn:  Dan G. Building36 Technologies Website:  Building36 Technologies This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk