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Podcasting Simplified

Podcasting Simplified

Author: Ross Winn: Podcasting Educator

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Podcasting Simplified℠ Learn how to start a podcast - and a lot more! We'll be focused on learning how to podcast, but you'll also learn about podcast equipment, SEO, marketing, online advertising, and the business of podcasting.Ross (that's me) was the former head of digital marketing for one of the top 300 nationwide franchises, has consulted with business large and small, and loves to help people grow their business (or hobby).This show is an extension of - the largest podcasting resource & website online.What are you waiting for? Subscribe now!
34 Episodes
There are tons of different ways to promote a podcast.Some are fairly easy and don’t require a lot of effort, while some might take a bit more time.I’ve tried to include a variety of different podcast marketing tactics so that you can pick and choose what makes sense for you.I recommend choosing one or two simple podcast promotion methods (the first 2 are great starting points if you don’t already do them) and then coming back to add methods to your marketing mix.✉️Free "How To Start A Podcast" Email CourseBlog Post For This Episode💛Leave A Rating & Review on Apple Podcasts
Private podcasts are a great way to share company-wide messages with your organization or give access to a special feed for memberships (an advertising-free feed for example)Top Private Podcast Hosting Options:TransistorPodbeanPatreonOther Private Podcast Options:uStudioStoryboardOther links mentioned:Start A Podcast GuideWSJ Article on private podcasts (paywall)🗒️Create A Private Podcast blog post💛Leave A Rating & Review on Apple Podcasts
Podcasting Deals PageDetails on Bluehost💛Leave A Rating & Review on Apple Podcasts
Software:BuzzsproutAuphonicGarageBand / Logic ProEquipment:Started w/ a Blue Yeti (but don't recommend)If starting today: ATR2100 or Samson Q2U (USB & XLR)I have a separate article specifically for dynamic mics if you want to check it outStart using USB if you're solo.Then you can upgrade the audio quality simply by adding an audio interface and using the XLR connection.A further upgrade is to add a Cloudlifter CL-1 or Cloudlifter ZWhat I Use Now:Rode Procaster MicrophoneCloudlifter ZRodecaster Pro / Rode AI-1 Mixer / InterfaceAudio Technica ATH-M50X headphonesHeil PL2T Boom ArmElectronic Standing Desk27" 5K iMac (bought RAM aftermarket and saved $400)Second Monitor: Asus 1080p for < $150
Web Hosting: Kinsta (see our review of Kinsta)Email Marketing: ConvertKit(see more of the best email marketing services)WordPress / Website:Genesis Themes (WordPress Themes)OptinMonster (Email Opt-ins)Pretty Links (Short Links)Smart Podcast Player (switched to Buzzsprout's player)OneSignal (Push Notifications)Algolia Search (Site Search Plugin)ShortPixel (Image Compression)Social Warfare (Social Sharing Plugin)TablePress (Table Creation Plugin)GeniusLink (Amazon Localization)See our post for the best WordPress pluginsOthers:Gusto (Payroll)Quickbooks Online (Accounting)Asana (Project Management)Buffer (Social Scheduling)Canva (Image Creation)Google DocsGSuiteAnalytics & ResearchAhrefsGoogle Search ConsoleGoogle AnalyticsHotjar
In case you didn't know, video is one of the best ways to get seen on social media...A couple reasons are that:The algorithms prioritize itVideo catches the eye and gets you to stop scrollingYou can connect and share more in a small amount of spaceBut you don't want to share your entire podcast episode on social media - people are in a different mindset.What you want to do is create a teaser that gets people interested enough to check out your show (and hopefully subscribe).If you signed up with Buzzsprout, they have an awesome little tool to do just that!Just click into one of your episodes - and on the right side there will be a button that says 'Create A Video Soundbite'.Then you'll see an easy-to-use screen like this:Soundbite CreatorThe other option mentioned is Headliner
A Simple Podcast Growth Tip

A Simple Podcast Growth Tip


You want to grow your podcast audience and get your listeners to engage with you, right?One of my favorite ways is to include a listener Q&A segment in your show. You could also make it a listener comment segment or a segment where you read reviews.Sounds simple, but this tactic can be powerful. I'll explain:Ask people to tag or @ you on social when they ask questions (friends and followers will be able to find you and learn more)People like to hear their names spoken online - so once you mention someone, they will be much more likely to share that episodeTheir friends likely have similar interests and will want to check out the showOther listers will want to have their question said aloud (and get an answer of course)Repeat
I put "launch" in quotes because this step is really all about submitting your podcast to iTunes (Apple Podcasts).That means that when Apple accepts it, your show will be live and officially launched, even if no one knows about it.As a bonus, we'll talk about growing your show in a couple days.It's possible you already figured this step out by clicking the iTunes & Directories tab in your Buzzsprout dashboard, but if you haven't yet, it's easy!You will need to create an Apple ID if you don't have one already.List of Podcast DirectoriesWas this course helpful? I'd love to hear your thoughts!And if know anyone else who would benefit from this, could you do me a favor and share it with them?They can sign up right on the home page of Podcast Insights.Here's the link:
You will need to upload your episodes to a podcast hosting platform.This is also the place where you will enter your podcast details and cover art we talked about a few days ago.Action Step: Sign up for Buzzsprout, enter your podcast settings, and upload your first episode.Use that link above for a free $20 Amazon gift card! :)Alternative option: Transistor
Start by downloading Audacity (it's free and works with Mac or Windows).Then I recommend following this excellent Audacity tutorial.Other Links Mentioned:Ecamm Call Recorder For SkypeSoftware To Record RemotelyResonate Recordings
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