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Shaping eCommerce is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. We aim to share content of value for merchants whether they are new to eCommerce or have been in the space for years.
Topics include commerce technology introductions such as Algolia, Gorgias, and BigCommerce among many others. We also review best practices for developers and merchants alike who may be looking for guidance in their own eCommerce journeys.
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38 Episodes
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Bob founded IronPlane in 2012 to provide Magento, Adobe Commerce, and BigCommerce services to B2C and B2B clients. He's also founded multiple eCommerce companies himself. In his interview with Tim, Bob focuses on how: - eCommerce will become “unified commerce” or just "Commerce" - BigCommerce seems to be in the middle between a true SaaS and something more custom or PaaS - Marketplaces will continue to grow as a revenue strategy - Magento open source is still best for customizations - SaaS ...
Curtis is the Head of Strategy at Shero, an eCommerce growth agency focusing on Magento, Adobe Commerce, Shopify, and BigCommerce. In his interview with Tim, Curtis explains that: - In 5 years, there won't be much change; if anything, there will be contraction - In 10 years, companies will focus on tactile feel, reproducing the in-store experience with 3D, VR, AR, etc. - BigCommerce is bigger than people think it is - they give customers a great toolbox - On-prem isn't going away any ...
Aaron is the Director of Competitive Strategy at BigCommerce and has been in the eCommerce space for the past 8 years on the agency side of the business. He's worked with many clients in various industries and verticals and has a genuine interest in all things eCommerce-related. In his interview with Tim, he gives his take on: - Adobe - they see the future of eCommerce as composable for the enterprise only - Shopify - they are following a salesforce model creating their own version of payme...
Damien is the owner of a small Magento and Adobe Commerce agency, Graycore. He's been a software engineer for the last 15 years and is the maintainer of Mage-OS, Faker-js (a Javascript library), and a PWA framework called Daffodil. In his interview with Tim, Damien shares his thoughts on the future: - We’re going to see consolidation - just like we have Apple, Microsoft, and Linux, we will see the same thing with eComm platforms - Magento will be the Linux - Open source software will ...
Isaiah is the CEO of Trellis, an eCommerce digital agency that partners with Magento, BigCommerce, and Shopify. Isaiah started Trellis in 2012 and has served dozens of clients ever since. In his interview with Tim, he predicts that: - Only more mature companies will move to headless in the short-term - lots of older systems like ERPs aren't ready for the transition - Generally, platforms are going to have more and more tools OOTB - #AdobeCommerce will eventually be100% headless and have mul...
Kuba is the CEO of Snowdog, a unified commerce agency that's had a long-standing partnership with IronPlane. Kuba started his career as a developer and has worked extensively with Magento -- he even served on the board of the @magento association. In his interview with Tim, he talks about how: - Eventually, the “e” will be removed from eCommerce - Companies need to place even more focus on unifying the shopper experience - AI and ML technologies are great, but some businesses will also wan...
As the new year approaches, you may find yourself asking questions like: ❓Where is eCommerce technology going? ❓Will Magento be obsolete? ❓How will Shopify, Adobe Commerce, BigCommerce, Commerce Tools, and Salesforce Commerce Cloud evolve? ❓What is the impact of marketplaces on eCommerce? ❓What does headless actually mean, and how is it distinct from "composable" or "API-first"? ❓What are some innovative eCommerce companies I don't know about yet? Lucky for you, we have some answers -- or a...
On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Guy Marion, GM of Chargebee Retention. On the podcast, they talk about: - How Guy started Brightback, which got acquired by Chargebee - The Chargebee ICP - How Chargebee’s API-first approach is a differentiator - The retention benefits of a flexible subscription platform You can read the transcription here: https://www.ironplane.com/blog/how-to-hubspot-series-partner-interview-with-guy-marion...
Pete Kelich is currently a Principal Partner Account Manager at HubSpot, where he has managed and helped over 500 companies grow through utilizing the HubSpot software for themselves and clients. Check out his full Shaping eCommerce interview to find out: - Who coined the term “inbound marketing” - If B2C companies can benefit from Hubspot - What all the Hubspot hubs are - Where Hubspot is headed in the next 2 - 5 years Here are some useful Hubspot links: https://www.hubspot.com/pricing/ma...
On the latest episode of Shaping eCommerce, Tim had the pleasure of interviewing Anna, Senior Front-End Developer and Accessibility Specialist at Snowdog. On the podcast, they talk about: - What web accessibility is and why it matters - What web accessibility regulations eCommerce companies need to be aware of and abide by - 10 different techniques for improving accessibility on your site Want to read more about what accessibility is and why eCommerce companies should care, contact us at I...
In Episode 4 of our eCommerce Marketing Series, Project Manager Shawn Cohen gives a general overview of Integrated Digital Marketing. Plus, she outlines the advantages of executing integrated digital marketing campaigns across multiple channels to create more effective and unified campaigns. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature s...
In Episode 3 of our Omnichannel Marketing Series, Tony Mascarenas, Account Executive, discusses the best ways to utilize networking and events to increase customer engagement and build your online and offline communities. Plus, he shares best practices from his twenty years of marketing experience in industries that rely heavily on trade shows, chamber of commerce events, and in-store gatherings to create an organic business community. Shaping eCommerce with IronPlane is a weekly podcast cove...
In Episode 2 of our eCommerce Marketing Series: Omnichannel Edition, Tony Mascarenas, Account Executive, discusses the omnichannel approach for optimizing website content and digital marketing programs. Plus, he discusses how crafting highly-valuable web content can help drive traffic, conversions, and encourage in-store visits to brick-and-mortar locations. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce lands...
In Episode 1 of our eCommerce Marketing Series, Tony Mascarenas, Account Executive at IronPlane, gives an overview of the Omnichannel approach and best practices for utilizing the first two marketing channels: website and instore. Plus, he demonstrates various ways to ensure a cohesive marketing strategy across channels. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magen...
In Episode 9 of our eCommerce Tech Series, our team discusses UX Implementation. They detail various elements of the UX Implementation phase and stress the importance of ongoing client engagement and the continued optimization of the user experience. Plus, they examine the concept of A/B testing and when and how to use it when it comes to eCommerce development. Team: Clara Shen, Head of UX & Design; Danuta Sęczkowska, UX Designer; Jared Shields, Project Manager; and Tim Bucciarelli, ...
In Episode 8 of our eCommerce Tech Series, our team discusses UX Design. They offer key insights into the UX design phase when generating new concepts and developing customer journey maps to improve the user experience on eCommerce websites. Team: Clara Shen, Head of UX & Design; Danuta Sęczkowska, UX Designer; Jared Shields, Project Manager; and Tim Bucciarelli, Senior Manager, Digital Operations. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting...
In Episode 7 of our eCommerce Tech Series, our team discusses user experience research. They deep dive into the extensive UX research process during the early discovery phase and discuss the value of UX audits and code reviews when it comes to eCommerce development. Team: Clara Shen, Head of UX & Design; Danuta Sęczkowska, UX Designer; Jared Shields, Project Manager; and Tim Bucciarelli, Senior Manager, Digital Operations. Shaping eCommerce with IronPlane is a weekly podcast covering inno...
In Episode 6 of our eCommerce Tech Series: UX & CRO, our team discusses user experience and conversion rate optimization. Plus, they offer key insights into the critical components of the UX process for eCommerce development. Team: Clara Shen, Head of UX & Design; Danuta Sęczkowska, UX Designer; Jared Shields, Project Manager; and Tim Bucciarelli, Senior Manager, Digital Operations. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge techno...
In Episode 5 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, compares Native Apps vs. PWAs (Progressive Web Apps). Plus, he discusses the advantages of using PWA technologies to create unique experiences for your customers. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Se...
In Episode 4 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, discusses new technologies vs. established tech and what to consider when researching eCommerce platforms. Plus, he offers key takeaways when evaluating market presence, market penetration, and establishment history. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we featu...
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