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She Converts™

Author: Caroline Lewis

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Dive into the digital universe with Caroline Lewis, the powerhouse behind the digital marketing agency that’s transformed over 100 female-led online businesses. She Converts™ isn’t just a podcast—it’s a revolution.

In a world where only 1% of female-owned businesses break the million-dollar mark, we’re here to challenge the status quo and arm you with the digital arsenal you need.

From the latest in marketing automation, CRM system wizardry, and AI platform insights to mastering sales page conversions and social media updates, every episode is designed to empower, enlighten, and elevate. Caroline’s bold insights, sassy strategies, and industry secrets will pave your way to digital domination.

So, if you’re a fierce female entrepreneur ready to conquer the online realm, let’s convert, scale, and shatter those ceilings! Tune in today!
128 Episodes
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Episode #94 In today's episode, we have our first interview of 2022! I am so excited to bring Clara Baldwin to the podcast. Clara has a lot of ambition and courage. She, in fact, has three companies she currently runs, sold her first company after launching it at the age of 16, and is a kickass female entrepreneur. Doing all of this before the age of 26! Let us know what you think about this episode and please share the love by following Clara & checking out her businesses.  https://www.instagram.com/clara.baldwin/  http://www.peace-over-pieces.org/ https://www.gpsmarketing.info/ https://www.curemedmarketing.com/  About Clara: Clara lives, works and podcasts from Kansas City, Missouri. She attended Westminster College where she obtained a degree in Marketing and Entrepreneurship with an emphasis in Computer Science. She also holds certifications for SEO, digital marketing, advertisement, and analytics on multiple platforms. At the age of 16, she developed her first business running a drop shipping startup— this led to her passion to be an entrepreneur full-time. Clara developed Ground Plan Studio Marketing, a national digital agency that serves clients all over the United States - providing SEO, graphic design, business strategy/launching, growth, lead generation, and development in online presences. She also launched a Non-Profit for domestic abuse survivors called Peace Over Pieces.   
Hey everyone - Caroline here! Today we are talking about those dreaded sales calls and how to turn that frown upside down! Whether you are selling via a sales call, or promoting your business on social media, I think most of us hate doing it because... you lack confidence. Confidence in yourself, your actual offer, and how people will respond. So, let's talk about it! Don't forget to follow me on IG @thecarolinelewis for more tips & strategies like this.  
If you've worked with tons of different companies who have created offers for your business, but they didn't sell well, here's why. Today, I am diving deep and sharing personal stories of offers that were created for me and why they actually didn't sell well. Typically, when we rely on others to create offers for our business we face two things - burnout or lack of sales. I want to explain why, so let's dive in! Follow me on IG for more tips like this! @thecarolinelewis
Let's talk about being more authentic on social media. Not sure if you're tired of this, but I am so tired of seeing the same repeat account on social media. When did we stop posting authentic content? If you are struggling to get your audience to convert on social media, then your content is not authentic. In this episode, we dive into the idea of 'dress to impress...yourself' and what it means to truly show up authentically on social media. We also dive into the difference between growing a personal brand vs. growing a business brand on social media and some strategies I bet you are not taking advantage of, so let's dive in! 
We are back with another OG interview! Today, we sat down with Kerry Thompson to learn about her successes over the years. Congratulations on all your awards and business growth, Kerry! You can learn more about Kerry & connect through the links below:  www.akenoadventure.co.uk – The Career Coaching & Mentoring Business www.akeno.co.uk – The Automotive Business Consultancy
What does it mean to be confident in your business? For most, it means you are fully aligned with your offer and your audience, and money comes to you effortlessly. But, let's break that down even more in this episode. I discuss my strategy for developing higher personal confidence & confidence in your business. If you feel discouraged with your business growth or feel like you don't connect well with your audience, this episode is for you! Follow me on Instagram @thecarolinelewis for a deeper understanding of confidence and my C.O.N.V.E.R.T.S.™ Strategy for Business Owners. 
Seriously, who wouldn't want to generate $80k+/year completely passively? Today, we're diving deeper into the power of online courses and how it can generate passive income for you and your business. If you haven't launched a course yet, NOW is the time to do so!  And, if you don't know how to start, join my Online Course Building Mastermind for just $99/mo by clicking here.  Oh, and don't forget to activate your free 14-day trial of The Coaching System, CRM by clicking here!
New series alert! We decided it was time to see what our Ambitious AF interviews were up to. Starting with Georgia (goodness_with_g). The last time we spoke was in March 2021, so let's find out how Georgia's business has evolved and what she has been up to!  Georgia is an Integrative Nutrition Health Coach and Holistic Nutritionist, health and wellness blogger, content creator, and recipe developer dedicated to helping others create healthy, balanced lives. She takes a holistic approach to developing and maintaining healthy habits and helps her clients and community cultivate a fulfilling, happy life in mind, body and spirit. Visit all the things and shop her newest book here!
Ok, friends, here we go! How to make $5k this week by using a tripwire funnel. Start with a free eBook and drive traffic to that to get people to opt in/give email to download this free eBook. Then, utilizing the pre-built sequences within The Coaching System, CRM > click here to activate your free 14-day trial > you will upsell them to a $97 offer. If 5% of 1000 people who downloaded your eBook purchase your $97 offer, you just made an additional $5k this week. You're welcome :) 
Hello listeners! This is just an inspirational episode for you today to remind you that, yes, it's hard. But it will get better. This is the year of the Fire Dragon, so you better believe success is coming to you, even if it doesn't feel like it right now. Hang in there. Keep going. Keep your head up. And focus on... YOU!
Hello listeners! Today, I am diving deep into how to build your Coaching Offer Suite. As an Online Coach, you might be burnt out trying to always sell your 1:1 Coaching Program. Imagine this: generating just as much, if not more, money as you do with your 1:1 Coaching Program, but completely passively through an Offer Suite! We're talking about memberships, online courses, Mastermind programs, and more. So, let's dive in!  PS - to access my free training called Mastering Online Coaching, click here. 
This episode is a must-listen for professionals and entrepreneurs who face the challenge of bad-fit clients. Learn how to trust your intuition, set firm boundaries, and confidently say no to clients who don't align with your values or are simply problematic. We delve into strategies for identifying red flags, maintaining professional integrity, and cultivating a clientele that respects your work and contributes to a positive business environment. Tune in to transform the way you engage with clients and foster a healthier, more fulfilling professional life.
Dive into the world of expanding your coaching business with our latest podcast episode, 'Beyond 1:1: Diversifying Your Coaching Business'. Learn how to grow beyond one-on-one coaching by integrating online courses, tiny offers, memberships, and subscription models. This episode is a treasure trove for coaches eager to scale their impact and income. We discuss effective strategies for building a diverse offer suite, catering to different audience needs, and leveraging digital platforms for broader reach. Whether you're a new coach or looking to expand your existing portfolio, this episode offers insights into creating a sustainable, multi-faceted coaching business.
Sign up today! https://sheconvertsmarketing.com/8-week-mastermind Want to learn more? Sign up for my free webinar training happening Jan 16, 2024 to learn more about this mastermind & online courses > https://sheconvertsmarketing.com/course-launch-success  Unlock the secrets to passive income and business growth with our special 8-week mastermind. Tailored for ambitious female entrepreneurs, this episode delves into how you can create and successfully sell an online course, transforming your business narrative. Discover strategies for audience engagement, course design, and effective marketing. Get ready to elevate your online presence, reclaim your time, and step into financial independence. Join us in this transformative journey to not just launch a course, but to create new opportunities and establish yourself as a leading authority in your industry.
Learn more about us by visiting www.sheconvertsmarketing.com Explore the critical decision-making process between hiring an agency versus building an in-house team in this insightful episode. We delve into the pros and cons of each approach, offering expert advice and real-world examples to guide entrepreneurs and business owners. Whether you're a startup looking to scale or an established business considering expansion, this episode sheds light on key factors like cost-effectiveness, expertise, flexibility, and long-term impacts on your business growth. Join us as we navigate the complexities of team building, and equip yourself with the knowledge to make an informed choice that aligns with your business objectives. Perfect for decision-makers, this episode is packed with actionable insights and tips for strategic hiring in today's competitive business environment.
Happy New Year! For our first episode of 2024, I thought I would discuss the Power of Marketing Collaborations. Make this a goal for 2024 if you want to scale your business and reach a larger audience! 
Merry Christmas everyone! In this episode, I am reflecting on the ups and downs of owning a digital marketing agency in 2023. I discuss my goals, accomplishments, and challenges throughout the year. I also highlight the importance of mental health and work-life balance in running a successful business. Sharing my experiences with hiring and firing employees, as well as working with different clients, I discuss the impact of impostor syndrome and the need to be specific with clients and services. I am SO excited for the future and my 2024 focus on helping clients grow their online courses. Key Takeaways: Prioritize mental health and work-life balance in running a business. Building a solid team is crucial for the success of a digital marketing agency. Be specific with clients and services to attract the right audience. Impostor syndrome can affect business owners, but it’s important to have confidence in your abilities. Focus on helping clients grow their online courses to create passive income.
Welcome to another insightful episode of She Converts™, where we empower female entrepreneurs with the wisdom and tools to grow their businesses. In this episode, titled "Hiring Decisions: When and Who to Bring on Your Team," we delve into one of the most crucial aspects of business growth – building your team. As your business expands, knowing when to hire and who to hire becomes a pivotal decision. This episode is dedicated to guiding you through this process with confidence and clarity. What we'll cover: Identifying the right time to expand your team: signs that it's time to hire and how to prepare for this transition. Strategies for finding the right fit: understanding the qualities and skills that align with your business's needs and culture. The hiring process: best practices for interviewing, evaluating candidates, and making informed decisions. Tips for onboarding and integrating new team members to maximize their potential and ensure a smooth transition. Whether you're making your first hire or looking to expand your team, this episode is filled with actionable advice and real-world insights. Tune in to She Converts™ and equip yourself with the knowledge to make smart hiring decisions that propel your business forward! website: https://www.sheconvertsmarketing.com/  IG: https://www.instagram.com/she.converts/ 
Get ready for a futuristic dive with She Converts™, as we unveil the most anticipated marketing trends for 2024 in our latest episode, "Staying Ahead of the Curve: Marketing Predictions for 2024." This episode is crafted for female entrepreneurs eager to stay ahead in the rapidly evolving marketing landscape. We'll be exploring the cutting-edge advancements in AI and how they are reshaping marketing strategies. Learn about the AI tools and techniques that are set to dominate the marketing world and how you can leverage them to give your business a competitive edge. Key highlights include: A deep dive into the burgeoning role of AI in marketing, from personalized customer experiences to enhanced data analytics. Insightful discussions on how companies are increasingly turning to apps to engage customers, streamline processes, and bolster brand loyalty. The evolving world of influencer marketing: what's changing in 2024, and how to effectively collaborate with influencers to amplify your brand's reach and authenticity. This episode is a must-listen for anyone looking to not just keep up, but truly excel in the future of marketing. Join us on She Converts™ as we navigate through these emerging trends and prepare you to make the most of the exciting opportunities that 2024 has to offer! website: https://www.sheconvertsmarketing.com/  IG: https://www.instagram.com/she.converts/ 
Welcome back to She Converts™, where we empower female entrepreneurs with the tools and knowledge to thrive in the world of marketing! In this inspiring episode titled "Scaling Secrets: Moving from 5 Figures to 6 (and Beyond!)," we're all about growth, ambition, and reaching new heights. Join us as we explore the roadmap to scaling your business from a 5-figure venture to a 6-figure success story, and beyond. This episode is a treasure trove for entrepreneurs ready to break through their current revenue ceiling and step into a realm of greater profitability and impact. What you'll learn: Proven strategies for scaling your business effectively, avoiding common pitfalls that hinder growth. Financial insights and budgeting tips for managing and investing in your business expansion. How to leverage marketing tactics to attract high-value clients and increase your revenue streams. Real-life success stories of female entrepreneurs who have made the leap and the lessons they learned along the way. This episode is not just about increasing numbers; it's about cultivating a mindset for success, embracing change, and making strategic moves that propel your business forward. Tune in to She Converts™ and let's embark on this exciting journey of scaling your business together! website: https://www.sheconvertsmarketing.com/  IG: https://www.instagram.com/she.converts/ 
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