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© 2025 Shiny New Clients!
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The marketing podcast that helps you attract shiny new clients to your business using social media, marketing strategies and a heaping scoop of fun (with episodes that are 25 minutes or less).
If you've got a business - this is the show you need to fill your calendar with perfect clients.
131 Episodes
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It's 2025; How many followers does your business *actually* need? This episode will totally shift how you think about selling on social media. If you’ve ever told yourself you’ll sell once you have a bigger audience… this one’s for you. Are we still chasing 10k followers? Because that number is totally arbitrary and the real trick to getting more clients from social media is learning how to sell (with integrity) to whatever audience you've got, even if it's small. I'll break down why gross sa...
Pretending a drone is chasing you is the key to more revenue in your business. (That will make more sense after you stream this episode.) In this solo episode, Jenna Harding shares how a viral story about an ATV ride inspired a huge mindset shift—and applying it will completely change the way you show up in your business. We also dive into the difference between busy work and revenue-generating activities (RGAs), and exactly what to do this week if you want more clients, more bookings, ...
There’s a reason your social media posts aren’t converting—and it’s not because you’re bad at content. It’s because somewhere along the way, we were taught to turn everything into a sneaky sales pitch. Link To The Free Event I Mention: https://parkdale-republic.lpages.co/live-webinar-invite-2025 In this episode of Shiny New Clients, Jenna pulls back the curtain on a trap most entrepreneurs fall into: trying to sell in every post. You'll hear why that doesn’t work (even if it feels “strategic”...
Not counting the intro CUT ME SOME SLACK 😂 The audio on this is fast paced, In this episode, Jenna shares her top 5 Instagram marketing tips in under 10 minutes—each one designed to help you show up faster, post better, and get seen by the right people. These aren’t recycled tips you’ve heard a million times. We’re talking content creation systems, psychology-backed copywriting swaps, what the algorithm actually wants from you right now, and even how to rewire your business mindset. Whe...
Ever been heckled… by a world renowned pop icon? In this quick-hit solo episode, Jenna Harding shares a hilarious and surprisingly profound story from her early days performing comedy songs in Toronto. Picture this: a nearly-empty lounge, a dead crowd, comedians quietly bombing, and then—a superstar starts heckling the audience for not being supportive enough. It’s a scene straight out of a sitcom, but the takeaway is all business. Jenna unpacks what this awkward, slightly iconic moment taugh...
You don’t need perfect lighting, fancy edits, or a crazy life to make captivating content. And you definitely don’t need to be like everyone else in your industry. In this episode of Shiny New Clients, Jenna sits down with comedian and creator Andrew Barr, who has built a thriving social media presence by combining the most unlikely topics—sobriety, cooking, fitness, and comedy. From 1,500 to 124,000 Instagram followers in just a couple of years, Andrew shares how he dove into the content wor...
🚨Instagram Update! As of August /25 there's a new feature in town, and it's here to get you hella views. Yesterday, Adam Mosseri announced a major change to the platform—Instagram’s brand new repost feature—and it’s already a game-changer for views and reach. In this episode, Jenna walks you through everything we know about the update so far, plus how to immediately start using it to get more eyes on your content. You’ll learn: What “shareable social media content” actually means and wh...
From $300/month to $3,200/month: This episode contains lessons from my trial-and-error offers over the years. If you’ve been quietly tinkering with your offer for months, waiting for the perfect logo, the perfect website, and the perfect moment… this is your sign to just sell the thing. I’m Jenna, and in this episode of Shiny New Clients, I’m breaking down how to craft and price your first (or next) offer without the overthinking and perfectionism that stop most small business owners fr...
Whether you’re running a service-based business or a digital course empire, software is part of your reality. When we resist it, we waste time, when we embrace it, we risk wasting money. In this episode, Jenna spills the tea on her past tech fears, subscription mistakes (resume builder she paid for years?!), and the tools she now swears by to run her business smoother, smarter, and without draining her profits. We talk about how to pick tech that scales with you, what to avoid (especially if ...
If you’ve ever spiralled after a mistake, ran to the bathroom to cry after a meeting, or deleted a reel because it didn’t feel “perfect,” this episode will give you both the tools and the emotional permission to come back stronger. This one also gives you a bit of a fresh take on perfectionism and may help you reframe yours into something more positive. I'm back with beloved guest Gina Louise Phillips (CBC, The Last Of Us, Reacher, Ghosts) who is the real-life embodiment of bounce-back energy...
1You don’t need to have it all together to run a successful business. But if you’re dreaming of growth, there are a few unsexy things you’ve got to stop ignoring. ✨ Episode Summary: In this episode, Jenna gets real about the behind-the-scenes tasks that most early business owners avoid—but shouldn’t. Because while your business can still grow in the chaos, you’ll thank yourself later for laying the groundwork now. Mentioned in this episode: 🧠 Strategic Stories: The $10 Instagram story chall...
Sales Coach Dallas Travers is SPILLING today... She's telling the tale of how she turned her business around from a slow and steady decline, to massive list growth and an influx of sales within 6 months. ⭐️ Join BUNDLICIOUS: https://parkdale--dallastravers.thrivecart.com/bundlicious/6824f1400f601/ (Ps. this is my affiliate link for Dallas' program!) ALSO IN THIS EPISODE: 00:00 The Importance of Email List Growth 02:59 Understanding Bundles for Email List Building 05:50 The Mechanics...
🎙️“Wait… I’m the product?” That’s what a new business owner recently said to me with a half-nervous, half-excited laugh. If you're looking in the mirror at the face of your business and wondering how on earth you're supposed to keep your content professional AND be authentic online, this episode has the answer. Dig into one of the weirdest realizations you’ll ever face as a service provider: discovering that people aren’t just buying your service… they’re buying you. If you’ve ever felt...
If you dream of getting up on a stage, presenting a rivotting presentation and having your Stripe notifications LIGHT UP immediately after... You need this episode. Expert Storyteller Marsha Shandur talks audience psychology, ethical persuasion and what's happening neurologically when you say the right things to an eager audience. ➡️ FIND MARSHA HERE: https://www.yesyesmarsha.com/shinynewclients/ Mentioned: Becky (the parent coach) and her viral video: https://www.instagram.com/reel/DK-c...
She's made a career of teaching people how to create captivating presentations, and has influenced the stories being delivered into microphones by business people, illustrious corporate clients and dusty basement bars, to boot. In this episode, Storytelling Teacher Marsha Shandur will tell you how she avoided social media at all costs until she accidentally blew up on TikTok telling stories. She shares some of the best kept secrets about crafting a story that compels your audience (even if y...
This episode is about personal accountability in entrepreneurship, There’s no boss. No manager. No one watching your screen. So why are you still waiting for someone to make you do stuff? This week’s episode is part personal story, part loving kick in the butt. I'll regale you with some stories about being accountable to myself to a FAULT in hopes that we can all find a happy medium and show up for ourselves (without burning out over it). Inside, I’m sharing: The wild lesson I learned perform...
As a business owner, it's totally normal to feel frustrated with client interactions... Next time you get a negative comment, refund request or unpleasant sales call, try this powerful technique for reframing negative thoughts and stories we tell ourselves. By shifting your mindset, you can lower stress, feel more fulfillment by your business and client relationships... and ideally have a laugh instead of an existential spiral. Get Strategic Stories: The 5 Day Instagram Challenge! ➡️ ...
This episode tells you what to post when you have no idea what to post... I'll share 3 tactical strategies for bringing your business to life on social media... Along with the necessary shift you need to make when approaching your content in order for this to work to drive sales. You’ll hear: A hilarious client story involving vaginal rejuvenation (yes, really)Why redefining “entertaining” content is the key to standing outHow B-roll can make even your most “boring” tips look scroll-stoppingW...
File this episode under: Things you'll wish you knew sooner about. This episode is all about generating revenue from a freebie/lead magnet. I didn't know about tripwires until YEARS into my online business and here I am to save you from being as unaware as I was. While we're at it, I'll share a bunch of other things I wish I knew sooner. ☀️ TAP HERE TO GET YOUR TICKET TO FREEBIE IN A WEEKEND: https://parkdale-republic.thrivecart.com/freebie-in-a-weekend-eb/ 💥 TAP HERE TO GET "HOW TO MAKE $500...
Wanna grow your email list? Turn up the volume because I'm sharing the secrets behind how I became the queen of email list growth—and how Instagram played a huge role in it. We’re digging into what actually grows your list (hint: it’s not fancy graphic design), why most people overcomplicate their lead magnets, and major mistakes to avoid when you're creating the next freebie to grow your business. Prepare to attract more leads with way less effort. Plus… I spill the details on Freebie ...
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