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© 2025 Shiny New Clients!
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The marketing podcast that helps you attract shiny new clients to your business using social media, marketing strategies and a heaping scoop of fun (with episodes that are 25 minutes or less).
If you've got a business - this is the show you need to fill your calendar with perfect clients.
140 Episodes
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Nice-people turned entrepreneurs always fall into this marketing trap. When these 2 sales saboteurs sneak into your content they quietly ruin your conversion rate. Whether you’re booked and busy, or still trying to land your third client, these mistakes are probably costing you sales. In this episode, I'll break down the marketing psychology top earners already know, and give you actionable examples to help you apply it to your own offers, and online marketing. Whether you’re new to ent...
Is your phone listening to you? Is that why Google shows you ads that are exactlyyy what you've been thinking about? Let's ask ex-Google employee and Google Ads expert Jyll Saskin-Gales what's going on. Wondering how to know if your business is ready to run Google Ads? In this episode, Jyll shares the exact formula to use to find out if your website is converting high enough to get started with Google ads. She'll also explain how Google Ads can grow your business, and you might be surpr...
There are subconscious drivers that make people buy, and the more you know about sales-psychology the more clients you're going to get online. If you rely on email marketing, social media, or a website to get leads-- You need to use the copywriting tactics inside this episode. Today on the pod, I’m joined by Samantha Burmeister of Nomad Copy—my personal copy coach and a genius when it comes to sales psychology and buyer archetypes. She’s here to demystify the word “copy” and show you wh...
Want your Instagram to actually SELL your offer? In this episode, Jenna breaks down why your content might be amazing… but still not converting. If you’ve been posting helpful tips, pouring your heart into your Reels, and still hearing crickets—this one’s for you. The real reason service providers don't make more sales on Instagram is not because your offer sucks. It’s because you’re still trying to help and give "value"… when you should be trying to sell. You need BOTH. You wanna make more s...
It's Fall /25 and Instagram is testing algorithm updates that could change how often you show up in front of your ideal clients. In this episode we talk about how this change could be good for business, rage bait, the rise of AI-generated content and actionable tips for enjoying your time spent online and protecting yourself from brain rot. ➡️ Join Make Content Quick - Tuesday co-working and accountability: https://parkdale-republic.thrivecart.com/create-content-quick/ ➡️ The Hank Green Video...
Worried you need to "fire" a client? Here are some signs it's time, and reasons why your business might be monumentally better off because of it. I'll even tell you what to say (or, at least what I said when I found myself in this highly uncomfortable position). 🚨 We'll also address some *critical* nuance: What to do before you even think about letting a client go. Whether you call it "firing a client", "quitting" or "ending a client relationship" it's all the same thing; They've gotta go, so...
What really happens when your webinar launch breaks midair? You panic, then pivot. In this episode, I walk you through the behind-the-scenes of my recent live event. I’ll share what happened, what I felt, how I froze (literally), and how my team and I chose to not spiral—and instead, turn a big mistake into a bigger opportunity for growth and sales. ➡️ Come to the Instagram Strategy Session RELAUNCH Oct 9! It's Free! 💫 RSVP HERE: https://parkdale-republic.lpages.co/live-webinar-i...
If you’ve ever panicked while signing up for a new app, wasting hundreds on software subscriptions, or avoided launching something because “the tech setup is too hard”—this episode is your new safe space. Jenna opens up about her past fear of technology (like, crying-over-a-calendar app), and takes us through the mindset shifts and practical systems that now keep her business streamlined, profitable, and way less chaotic. 🔗 Grab Your Free 7 Figure Tech Stack Guide Here → https://parkdale-re...
Stop poking pain points and do this instead! This episode breaks down why you feel like you "should" be doing better on social media, what's stopping your page from taking off and what actually goes into making Instagram a lead-generating, client-booking tool. You’ll learn the “Growth, Nurture, Sales” strategy she teaches inside Magic Marketing Machine, and why giving your content a cutesy weekday theme is not the same thing as having a content plan. You’ll hear real examples, get permission ...
It's 2025; How many followers does your business *actually* need? This episode will totally shift how you think about selling on social media. If you’ve ever told yourself you’ll sell once you have a bigger audience… this one’s for you. Are we still chasing 10k followers? Because that number is totally arbitrary and the real trick to getting more clients from social media is learning how to sell (with integrity) to whatever audience you've got, even if it's small. I'll break down why gross sa...
Pretending a drone is chasing you is the key to more revenue in your business. (That will make more sense after you stream this episode.) In this solo episode, Jenna Harding shares how a viral story about an ATV ride inspired a huge mindset shift—and applying it will completely change the way you show up in your business. We also dive into the difference between busy work and revenue-generating activities (RGAs), and exactly what to do this week if you want more clients, more bookings, ...
There’s a reason your social media posts aren’t converting—and it’s not because you’re bad at content. It’s because somewhere along the way, we were taught to turn everything into a sneaky sales pitch. Link To The Free Event I Mention: https://parkdale-republic.lpages.co/live-webinar-invite-2025 In this episode of Shiny New Clients, Jenna pulls back the curtain on a trap most entrepreneurs fall into: trying to sell in every post. You'll hear why that doesn’t work (even if it feels “strategic”...
Not counting the intro CUT ME SOME SLACK 😂 The audio on this is fast paced, In this episode, Jenna shares her top 5 Instagram marketing tips in under 10 minutes—each one designed to help you show up faster, post better, and get seen by the right people. These aren’t recycled tips you’ve heard a million times. We’re talking content creation systems, psychology-backed copywriting swaps, what the algorithm actually wants from you right now, and even how to rewire your business mindset. Whe...
Ever been heckled… by a world renowned pop icon? In this quick-hit solo episode, Jenna Harding shares a hilarious and surprisingly profound story from her early days performing comedy songs in Toronto. Picture this: a nearly-empty lounge, a dead crowd, comedians quietly bombing, and then—a superstar starts heckling the audience for not being supportive enough. It’s a scene straight out of a sitcom, but the takeaway is all business. Jenna unpacks what this awkward, slightly iconic moment taugh...
You don’t need perfect lighting, fancy edits, or a crazy life to make captivating content. And you definitely don’t need to be like everyone else in your industry. In this episode of Shiny New Clients, Jenna sits down with comedian and creator Andrew Barr, who has built a thriving social media presence by combining the most unlikely topics—sobriety, cooking, fitness, and comedy. From 1,500 to 124,000 Instagram followers in just a couple of years, Andrew shares how he dove into the content wor...
🚨Instagram Update! As of August /25 there's a new feature in town, and it's here to get you hella views. Yesterday, Adam Mosseri announced a major change to the platform—Instagram’s brand new repost feature—and it’s already a game-changer for views and reach. In this episode, Jenna walks you through everything we know about the update so far, plus how to immediately start using it to get more eyes on your content. You’ll learn: What “shareable social media content” actually means and wh...
From $300/month to $3,200/month: This episode contains lessons from my trial-and-error offers over the years. If you’ve been quietly tinkering with your offer for months, waiting for the perfect logo, the perfect website, and the perfect moment… this is your sign to just sell the thing. I’m Jenna, and in this episode of Shiny New Clients, I’m breaking down how to craft and price your first (or next) offer without the overthinking and perfectionism that stop most small business owners fr...
Whether you’re running a service-based business or a digital course empire, software is part of your reality. When we resist it, we waste time, when we embrace it, we risk wasting money. In this episode, Jenna spills the tea on her past tech fears, subscription mistakes (resume builder she paid for years?!), and the tools she now swears by to run her business smoother, smarter, and without draining her profits. We talk about how to pick tech that scales with you, what to avoid (especially if ...
If you’ve ever spiralled after a mistake, ran to the bathroom to cry after a meeting, or deleted a reel because it didn’t feel “perfect,” this episode will give you both the tools and the emotional permission to come back stronger. This one also gives you a bit of a fresh take on perfectionism and may help you reframe yours into something more positive. I'm back with beloved guest Gina Louise Phillips (CBC, The Last Of Us, Reacher, Ghosts) who is the real-life embodiment of bounce-back energy...
You don’t need to have it all together to run a successful business. But if you’re dreaming of growth, there are a few unsexy things you’ve got to stop ignoring. ✨ Episode Summary: In this episode, Jenna gets real about the behind-the-scenes tasks that most early business owners avoid—but shouldn’t. Because while your business can still grow in the chaos, you’ll thank yourself later for laying the groundwork now. Mentioned in this episode: 🧠 Strategic Stories: The $10 Instagram story chall...
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