Shopify Growth Project
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© David Wills
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One man's quest to double his Shopify Store's revenue and help YOU do the same. Join us as we sift through all the noise and focus on the stuff that will actually double your income.
15 Episodes
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So I just got back yesterday after spending a little over two weeks back in my home country of Australia. I am so grateful to run an e-commerce business where I have the flexibility to travel without having to sit in a brick and mortar store and be tied to that forever. Here are some of the things that make owning an Ecommerce Store rock! You ready? Let's Go!
ProAudioEXP.com (my Shopify Store)
Omnisend Automated Email Ecommerce Marketing
https://get.omnisend.com/free-trial-offer
If there's a common refrain from Shopify entrepreneurs, it is that pads are just not for them. I would disagree with that. I know that paid ads and not for you if you just set up an account with no structure and hope that the Google Gods will just magically bring you sales... But it's just not that way. Let's look at a few of the mistakes that can be made and how to turn that around so you can get some decent ROI around here. You ready? Let's go!
ProAudioEXP.com (my Shopify Store)
Omnisend Automated Email Ecommerce Marketing
https://get.omnisend.com/free-trial-offer
Are you clear on all the types of Paid Ads that you can drain your bank account? Did I just say that out loud? I'm just joking, but if you are not clear on all the types of Paid Ads that are out there...they WILL drain your bank account. It doesn't have to be that way. Let's get laser focused on the landscape of Paid Ads and how you can get them to start putting money INTO your bank, rather than out of it. You ready? Let's Go!
ProAudioEXP.com (my Shopify Store)
Omnisend Automated Email Ecommerce Marketing
https://get.omnisend.com/free-trial-offer
We all have to make a living. I sell video courses on my Shopify Store. You sell YOUR stuff on YOUR Shopify Store. But have you stopped to think about what's your why? Why does your store exist? What's your unique selling proposition? If YOU'RE not clear on this...then why should anybody buy from you? Am I being too blunt? Not the first time I've been told that. Let's check your unique why. You ready? Let's go!
ProAudioEXP.com (my Shopify Store)
Omnisend Automated Email Ecommerce Marketing
https://get.omnisend.com/free-trial-offer
So you've sweated over all the copy in your product pages. Dropped in the right SEO keywords. You're feeling pretty happy with how pretty your website's looking. The problem is your customers actually trust strangers more than you. In this episode you'll see the power of reviews… And the truly extraordinary power of automatic reviews. You ready? Let's do this!
ProAudioEXP.com (my Shopify Store)
Omnisend Automated Email Ecommerce Marketing
https://get.omnisend.com/free-trial-offer
Judge.Me Review App
https://judge.me/
My All Reviews Page on my Website
https://proaudioexp.com/pages/reviews
When traditional brick and mortar businesses grow you normally require a large increase in human capital to handle that growth. The beauty of ecommerce is that a significant portion of your business can be automated. And that means that you are largely set up for scalability. Sounds like good news? Let's go!
ProAudioEXP.com (my Shopify Store)
Omnisend Automated Email Ecommerce Marketing
https://get.omnisend.com/free-trial-offer
In this past week, I have become painfully aware that the gap between what I know at this moment in time and what I need to know about paid ads...is kinda wide. In order to move the needle and make a bunch more sales...I gotta learn a truckload of skills. But the good news is...I am...and have always been...a lifelong learner. You too? Let's go!
ProAudioEXP.com (my Shopify Store)
Omnisend Automated Email Ecommerce Marketing
https://get.omnisend.com/free-trial-offer
This week I've been grieving the loss of all the money I've spent with Digital Marketing agencies over the years. Last year...more than 10 thousand dollars down the drain. As a sift through the ashes of a bunch of wasted time and resources, I've vowed to know one paid ad platform REALLY WELL and not start on any other platform until I nail this one down and know it personally. Ready? Let's do this!
ProAudioEXP.com (my Shopify Store)
Omnisend Automated Email Ecommerce Marketing
https://get.omnisend.com/free-trial-offer
In this episode, I'll reveal the kind of mining you can do within your email list. I've just spent the last week moving from a sub brand email management tool to Onmisend. Not a fun week...but things are starting to get really interesting when you start to segment your folks and find GOLD in your list. You ready? Let's do this.
ProAudioEXP.com (my Shopify Store)
Omnisend Automated Email Ecommerce Marketing
https://get.omnisend.com/free-trial-offer
In this episode I recount the painful decision to jump ship from one email autoresponder platform to another. The problem I was having was that I just was not able to get stable reporting about which emails were actually driving sales. And without that information...once I start hitting paid ads...I'll be flying blind. Don't want to go down that road. Need to fix it. You ready? Let's do this.
ProAudioEXP.com (my Shopify Store)
Omnisend Automated Email Ecommerce Marketing
https://get.omnisend.com/free-trial-offer
At the core of the success of your Shopify store...it needs to convert tirekickers into buyers. This is done by your offerings, your product pages, collection pages, reviews. In this episode you'll learn about how to optimize these. It's called CRO, Conversion Rate Optimization. And without good CRO...you're flushing Ad money down the drain, I guarantee it. You ready? Let's go!
ProAudioEXP.com (my Shopify Store)
The book I referenced..."Building a Story Brand" by Donald Miller.
In this week's episode, I'll reveal how a little app that costs a few bucks a month has boosted my sales by 15%. I literally spent a couple hours setting it up and it brings in thousands and thousands of dollars every month like clockwork. You ready to learn how to do the same? Let's go!
ProAudioEXP.com (my Shopify Store)
Try the Upsell App and get 10% off at the following link https://www.stilyoapps.com/reconvert/v1/?scid=Kswx&ref=SGP10OFF
In order to double our Shopify Store's income, we need to outline the framework. In this episode we'll go through the building blocks we need to know like the back of our hand so that we can confidently move forward and blow up our sales. Ready? Let's go!
ProAudioEXP.com (my Shopify Store)
The Google Spreadsheet document mentioned can be found at ShopifyGrowthProject.com
The book mentioned ("Building a Story Brand" by Donald Miller) can be found here.
In this very first episode of the Shopify Growth Project we're going to reveal the big goal of 2023. By refining each of the 3 customer stages, our goal (if you are willing to join us), is to double our Shopify Income. Ready? Let's go!
ProAudioEXP.com (my Shopify Store)
Join the Community for free resources to double your Shopify Revenue at ShopifyGrowthProject.com
We bring together Shopify Store Owners stuck with static sales to discover and share proven growth strategies that actually work so that we can all double our income and more, while enjoying the journey with like minded, growth focused entrepreneurs.
Subscribe now to be notified when Episode 1 drops on Jan 1st, 2023
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