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Shopify Masters

Author: Shopify

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Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
661 Episodes
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Kindred Label founder Cassidy Caulk built a patented luxury shoe brand from scratch, mastering everything from cobbling to engineering. Get actionable tips for product development, manufacturing partnerships, and protecting your invention.For more on Kindred Label and show notes click here. 
Reverie scaled to Sephora without funding, grew a salon affiliate network of more than 1,000, and built a multimillion-dollar clean beauty empire through intentional product development and community marketing.For more on Reverie and show notes click here. 
Alice Li, founder and CEO of First Day, shares her journey of building a values-driven company in the health and wellness space. Discover how her family's history shaped the brand and its mission to prevent nutritional trauma for future generations. Alice discusses the art of connecting with modern moms—the primary household purchasers—and the significance of authenticity and trust in a crowded vitamin market. Gain insights on effective marketing strategies, product development, and the importance of adapting to consumer preferences. Don't miss this fascinating conversation on standing out in the wellness industry. Subscribe now for a dose of inspiration and entrepreneurial wisdom.   
From getting laughed out of stores to selling at major retailers—discover how Fur’s founders built a multimillion-dollar beauty brand in an untapped market with just $10,000.For more on Fur and show notes click here. 
Lindsay Silberman has extensive experience as a magazine editor and content creator before launching Hotel Lobby Candle, a candle company designed to take customers back to their favorite travel destinations. Lindsay shares her journey of learning how to create products and she gives advice on pitching editors and writers for media coverage.To learn more about Hotel Lobby Candle and for show notes: https://www.shopify.com/blog/hotel-lobby-candle-storytellingFor video interviews with founders, subscribe to the Shopify Masters YouTube channel.
From DIY sugaring in her dorm room to landing her product in more than 300 Ulta Beauty stores, Aliyah Marandiz shares how she built Sugardoh through authentic “anti-marketing,” community support, and navigating manufacturing challenges.For more on Sugardoh and show notes click here. 
Making terrariums started as a hobby for Emma Sibley. The business grew organically, first through sales to friends and family, then markets and workshops. Here's how she scaled London Terrariums, which now has a storefront in East London.To learn more about London Terrariums and for show notes: https://www.shopify.com/blog/london-terrariums-scaling-hobbySubscribe to the Shopify Masters YouTube channel for video interviews.
Kloo cofounder Claudia Snoh shares how she and her Q-grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections.For more on Kloo and show notes click here. 
Leon Hughes built his career around developing digital strategies for consumer brands. Now, he's passing on that knowledge as a partner at the London-based private equity firm, Piper, and the organizer of Shopify Geekmeets.To learn more about Piper and for show notes: https://www.shopify.com/blog/piper-private-equityFor video interviews, subscribe to the Shopify Masters YouTube channel.
Learn how two founders built the viral pickle brand Good Girl Snacks through heritage-inspired innovation and zero-cost marketing.Read more about Good Girl Snacks and show notes here. 
Julie Carty created LatchLight, a wearable light for breastfeeding mothers, with no prior design experience. She describes the product development process and when she felt confident to launch.To learn more about LatchLight and for show notes: https://www.shopify.com/blog/latchlight-product-designSubscribe to the Shopify Masters YouTube channel for video interviews.
Stoked Oats’ founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyle—and not the other way around.For more on Stoked Oats and show notes click here. 
Hud Oberly is the indigenous founder and designer behind the clothing company Here’s 2 You. He crafted the brand around that belief that everyone is creative. Here's how he is sharing that message through clothing, events, and more.For more about Here's 2 You and show notes: https://www.shopify.com/blog/heres-2-you-creativityWatch the video of this interview on the Shopify Masters YouTube channel.
Island Creek Oysters scaled into a premium seafood company and now ships to 46 states. CEO Chris Sherman shares scaling strategies and tips for any brand transitioning into ecommerce.For more on Island Creek Oysters and show notes click here. 
Learn how indigenous hip-hop duo Snotty Nose Rez Kids built their empire through storytelling, from hand-selling merch to running a global brand.Watch the full video interview on YouTube here. For more on Snotty Nose Rez Kids and show notes click here. 
Heather Aiu and Rachael Leinaʻala Soares each put in just $2,000 to start their business, Aloha Collection. The company sells splash-proof bags designed for travelers, athletes and beach goers, in tropical prints. It is now distributed all over the world and the company has stores in Hawaii and California.For more about Aloha Collection and show notes: https://www.shopify.com/blog/aloha-collection-resourcefulSubscribe to the Shopify Masters YouTube channel for more interviews.
Learn how Eighth Generation’s tribal ownership model and ethical artist partnerships created a thriving Native American lifestyle brand with global reach.Watch the full video interview on YouTube here. For more on Eighth Generation and show notes click here. 
Josh Luber has spent his career in the hype economy, building StockX and Fanatics Collectibles. Now, he's using his experience to create a modern-day collectible through his toy company, ghostwrite.To learn more about ghostwrite, read the Shopify blog: https://www.shopify.com/blog/ghostwrite-building-hypeTo watch in-person interviews, subscribe to the Shopify Masters YouTube channel.
 Amy Denet Deal founded founder of 4Kinship, a Santa Fe-based upcycled fashion brand that empowers indigenous communities through entrepreneurship and social impact. Amy moved to Santa Fe about five years ago to reconnect with her Navajo culture, and in doing so, she has found her life's purpose in helping uplift other Native artists.Watch the video interview with Amy on the Shopify Masters YouTube channel.
In "Build Native," hosted by Benjamin Gottlieb, we highlight the journeys of inspiring Indigenous entrepreneurs who are building businesses that drive positive social change. Join us as we speak with the founders of 4Kinship, Eighth Generation, Snotty Nose Rez Kids, and Here's To You to explore what it means to be a creative entrepreneur, uplift one’s community, and gain recognition from international media outlets.Tune in Thursdays on our YouTube channel or your favorite podcast platform to discover how these trailblazers are realizing their dreams and empowering their communities. Entrepreneurship is for everyone—join us and be inspired by their incredible journeys!
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Comments (14)

William Thompson

If you are looking for information on the best alternatives to Shopify, there are several resources that can help you https://polyany.io/blog/post/best-alternatives-to-shopify. Here are some popular platforms that are often considered as alternatives to Shopify: WooCommerce: This is a WordPress plugin that turns your website into a full-fledged online store. It is flexible and scalable, with a large number of extensions available. BigCommerce: This platform is suitable for businesses of all sizes and offers a variety of features, including integration with various sales channels and high scalability. Magento: A popular open-source platform that is ideal for larger businesses with customized requirements. Magento offers great flexibility and a variety of extensions. Wix eCommerce: A website building platform that also offers online store capabilities. It features ease of use and a variety of templates. Squarespace: Another popular website building platform that also offers online s

Sep 18th
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Osborn Tyler

I am looking for information on the best Shopify alternatives for building an online store. Which platforms are competitive and offer similar eCommerce features? I am interested in both free and paid solutions, their key features, pros and cons, and what options they provide for setting up and managing stores. Recommendations and links to useful resources where I can compare these platforms would be appreciated.

Sep 18th
Reply

Malcolm Anderson

I recently listened to an episode of Shopify Masters, and it was packed with actionable insights for anyone looking to start their own business. The hosts, Shuang Esther Shan and Adam Levinter, do an excellent job of breaking down complex topics like optimizing websites for sales and creating effective social media ads. If you're just getting started or looking to scale, understanding the value of Shopify experts can be a game changer. They can help you navigate challenges like finding the right supplier and tailoring your store to meet customer needs. I found a great article on this topic that dives into what Shopify specialists can offer: https://paspartoo.com/blog/shopify-experts-all-you-need-to-know-about-shopify-specialists/. Overall, this podcast is a must-listen for anyone serious about building a successful e-commerce business. Keep up the great work!

Jul 29th
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Wayne Johnson

It's a great place. It's very useful to exchange experiences. You can learn something useful for yourself. For example with me once friends shared their experience of using ecommerce customer service outsourcing https://wow24-7.io/e-commerce. I was impressed and decided to give it a try. I have my own online store of children's clothes. And I was impressed with the results, it was a useful service. So sharing the experience of running a business can bring success to others.

Oct 27th
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Samantha Malvey

I'm in Boulder Colorado so this was cool to listen to!

Mar 17th
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PrintHolo Print On Demand App

Read more product ideas 2021 herehttps://printholo.com/blog/top-print-on-demand-products-to-sell-on-shopify-in-2021/

Feb 18th
Reply

PrintHolo Print On Demand App

Check more how to find the perfect Shopify niche from here: https://printholo.com/blog/how-to-find-the-perfect-shopify-niche-in-2021/

Feb 18th
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Steve Stein

Great podcast episode!

Jun 11th
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Jennifer Copeland

so happy I came accross this podcast. the interviews are really interesting and the host asks really good questions!

Feb 7th
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Khaled Essghaier

the host it terrible

Feb 5th
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Richard Ottley

awesome podcast.. I just came across this today

Nov 6th
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Ishan Fernando

great content. keep doing

Oct 25th
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Abdul Barakat

really good content -thanks! however the constant clicking in the audio literally made painful to listen to. sorry gotta go I would like to check back in a couple of weeks and hopefully subscribe then. please clean the audio quality

Oct 19th
Reply

Clary @Sparkclarity

Great podcast! One episode down and I've already learned so much

Dec 21st
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