In this episode, Catalina Del Carmen sits down with Anna N’Jie-Konte for a real conversation about money, survival, and building wealth from scratch. Anna shares what it was like growing up with financial instability, how that shaped her relationship with money, and what it actually takes to become a first-generation wealth builder. They talk about risk (the kind nobody prepares you for), lifestyle creep, why “making more money” doesn’t automatically fix your money problems, and what it really means to have financial support — emotionally and strategically. This isn’t fluffy finance talk. It’s honest, practical, and rooted in self-awareness. If you’re trying to be the one who changes the money story in your family, this episode will hit. Follow Anna on Instagram: @annanjiekonte Learn more at: https://www.poderwealth.com/
In this episode, Cat shares the distinction between productive business actions and avoidance tactics -- when you are doing work to avoid the work needed to grow your business. We talk through how to know what to work on in your business and what not to work on. Register to Middle Finger Marketing: Build an Unapologetic Personal Brand that actually Sells: https://catdelcarmen.com/middle-finger-marketing
In this episode, TaSheena Braxton talks about her path from growing up as the oldest of six in San Francisco to building a coaching business grounded in her real-life experience. We cover the leadership skills she learned early on, the impact of her education and corporate roles, and the challenges she navigated along the way. TaSheena explains how authenticity, relationship-building, and her personal story have shaped her work and helped her grow her business. She also shares her approach to networking, creating content, and showing up in professional spaces without losing who she is. This conversation is a clear look at how lived experience can become a powerful foundation for your coaching and leadership. BOOK A SALES CALL FOR 1:1 COACHING HERE: https://calendly.com/catdelcarmen/consultation-call?fbclid=PAZXh0bgNhZW0CMTEAAacCUHT_JY55E5a2e-1tbKE7A7Bn_TXtmzPfDh6EZKBPc_MU5zSwpD-GmXS0mw_aem_5LeBLwZfegF56cNg-t-JOQ&month=2025-10
In this episode, I’m breaking down what growth actually feels like — not the highlight reel version, but the real, uncomfortable, messy middle we all have to move through. I call it the river of misery — the space between who you’ve been and who you’re becoming. I walk you through the four phases of growth: Awareness & Fear – that moment you realize you want more and it scares the hell out of you. Test, Learn & Create – where you start trying things, failing, learning, and doing it again. Discover & Play – when you start trusting yourself and experimenting more freely. Understanding & Becoming – when your new identity starts to feel real. This episode is your reminder that discomfort doesn’t mean you’re off track — it means you’re evolving. BOOK A SALES CALL FOR 1:1 COACHING HERE: https://calendly.com/catdelcarmen/consultation-call?fbclid=PAZXh0bgNhZW0CMTEAAacCUHT_JY55E5a2e-1tbKE7A7Bn_TXtmzPfDh6EZKBPc_MU5zSwpD-GmXS0mw_aem_5LeBLwZfegF56cNg-t-JOQ&month=2025-10 Takeaways: Growth is messy and uncomfortable — and that’s the point. Awareness often brings fear, but it’s the start of transformation. The “river of misery” is where real change happens. Discomfort = progress. Self-awareness is your best tool in the hard parts. Learn to respond to your inner critic, not obey it. Self-trust is built in the middle, not at the finish line. The goal isn’t to skip discomfort, it’s to move through it. Growth feels like chaos before it feels like clarity. You’re not lost — you’re becoming.
In this episode of Show Up Real, I’m talking about how to pick the kind of goal that actually grows you — not just your business. We’re walking through what it means to really challenge yourself this quarter, how to choose an audacious goal that stretches you, and how to face the parts of yourself that keep you playing small. I’ll share how to identify the growth or skill your next level requires, what role your ego plays in holding you back, and how to commit to doing the work even when it’s inconvenient. This episode is about self-awareness, accountability, and being the kind of person who does what they said they would do — even when it’s hard. Join us by subscribing & following me on IG @catdelcarmen For 1:1 Coaching Details, click here: https://calendly.com/catdelcarmen/consultation-call?fbclid=PAZXh0bgNhZW0CMTEAAadbJyaFaWY68-Fqr5QyqIYAvtMRNHCKuwg7ZZRbVMdhTULXs1k2AZWu8EQoOw_aem_K5bz95LAGiM9RyndIhuwLQ&month=2025-10
On today's episode Cat is sharing details about her commitment to lock in and the commitment she is challenging her clients to inside of Show Up Real. Cat breaks down why this commitment is personal, stories of how much can happen in such a short period of time, and she breaks down the questions to ask yourself to lock into one big scary goal and the mindset shifts needed to commit. Join us by subscribing & following me on IG @catdelcarmen For 1:1 Coaching Details, click here: https://calendly.com/catdelcarmen/consultation-call?fbclid=PAZXh0bgNhZW0CMTEAAadbJyaFaWY68-Fqr5QyqIYAvtMRNHCKuwg7ZZRbVMdhTULXs1k2AZWu8EQoOw_aem_K5bz95LAGiM9RyndIhuwLQ&month=2025-10
In this conversation, Walli Miller shares her inspiring journey to financial independence and early retirement at the age of 39. She shares the principles of the FIRE movement, the importance of building wealth through investing, and how to calculate your financial independence number. Walli emphasizes the significance of intentional spending and mindset shifts in achieving financial freedom, while also addressing common spending traps and the role of income in wealth building. The discussion provides valuable insights and practical strategies for listeners looking to improve their financial literacy and work towards financial independence. Follow Walli on Instagram: https://www.instagram.com/financially_thriving/ Get on Walli's Email List: https://financiallythriving.com/subscribe/?fbclid=PAZXh0bgNhZW0CMTEAAadx-wKgZxFEizfzx3KRYcOD0bc1rkI-bGd6Jn-PRb-thQJ1_wVi_hc8e8He1Q_aem_6AI3ehqDqT6qg8LfsDeLfw
We are not building businesses in normal times. If you live in the United States of America, right now is the time to be aware of what is happening and have conversations about it. On today's episode, I speak with Texas State Representative Linda Garcia about the critical issues surrounding gerrymandering, the current political climate in Texas, and the importance of community engagement in the democratic process. We discuss the implications of redistricting, the role of the President in state politics, and the strategic moves made by Democrats to break quorum in order to protect their constituents' rights. Linda emphasizes the need for active participation in politics and the power of individual votes, urging listeners to mobilize and support their communities. To learn more about Rep. Linda Garcia and/or support her work, please visit: https://www.lindafortexas.com/ Follow Rep. Linda Garcia on Instagram: https://www.instagram.com/linda4texas
Join SHOW UP REAL: https://catdelcarmen.com/show-up-real DM Cat on Instagram: https://www.instagram.com/catdelcarmen
In this episode, Nathalia shares her recent launch for her group program strategy and results and how the coaching inside Show up Real helped her double down on selling. She shares how she makes time for content creation and they way she thinks about making offers and selling unapologetically. We also talk mom-life, boundaries and how she integrates working on her business -- even as a breadwinner. To learn more about Nathalia, follow her on Instagram: https://www.instagram.com/chapina.buildingwealth Free Webinar is THIS Wednesday, July 23rd at 2pm PST, join us to learn: How to Create they-are-reading-my-mind Content: https://catdelcarmen.com/sur-webinar
Summary On today's episode, Cat talks with Show Up Real client, Nicole Santos, Business Authenticity Coach. They celebrate Nicole's lastest milestone of hitting $17k in less than a month. They discuss the importance of self-trust, the impact of environment on productivity, and the significance of community and connection in business. Nicole shares how she created this result and how Show Up Real has helped her reframe her thinking and strategies. They talk through how your coach identity, authentic content creation plays apart of her success -- and how being open to learning, testing strategies, and staying connected with one's audience is the key to hitting new milestones. Follow Nicole on Instagram: https://www.instagram.com/nicoletgsantos/?hl=en --- Register for next week's webinar: How to Create They-Are-Reading-My-Mind Content 📅 Wednesday, July 23rd at 2PM PST // REGISTER HERE: https://catdelcarmen.com/sur-webinar or visit catdelcarmen.com
In this episode, I’m breaking down what I call the Two-Brain Strategy — the shift that helped me start creating content that speaks directly to my people, builds trust faster, and leads to more sales. We’ll talk about: The real reason your content might be falling flat What buyer psychology has to do with content that sells How to separate your business brain from your service brain Tangible ways to better understand your ideal client (without guessing) If you want your content to create buying intent and feel like it was made for your audience — this episode will show you how to start. ✨ Register for my free webinar happening Wednesday, July 23rd: How to Create They-Are-Reading-My-Mind Content https://catdelcarmen.com/sur-webinar Learn how to sell 4-figure coaching offers with content that speaks directly to your ideal client and showcases your offer as a solution to their problems.
In this conversation, Cat share why we over-strategize and how to simplify your marketing message and resist the urge to stay in planning mode. She shares her 'Three P's' framework—as essential components for effective, money-making marketing and encourages listeners to embrace their unique voice and share their authentic opinions to connect with their audience and drive sales. Make sure to register for her upcoming webinar: How to Create they-are-reading-my-mind Content for WOC Coaches who want to sell out their coaching offers (https://catdelcarmen.com/sur-webinar) Sign up HERE
In this episode of the Show Up Real Podcast, Cat discusses overcoming writing blocks, emphasizing the need for simplicity and speed in content creation. Cat shares the significance of empathy in marketing, focusing on one person and one problem, and crafting effective calls to action. She challenges listeners to embrace content creation challenges and trust their instincts in writing. If you want to write more copy that converts, listen to this episode!
In this engaging conversation, Catalina Del Carmen and Yvonne Armenta explore the journey of public speaking, authenticity, and personal growth. They discuss the importance of simplifying business goals, the challenges of public speaking, and the significance of storytelling in effective communication. Yvonne shares her background, experiences in the tech industry, and how she found her voice as a Latina speaker. The conversation emphasizes the need for practice, reflection, and embracing one's essence as a speaker to connect with audiences effectively. In this conversation, Yvonne Armenta and Catalina Del Carmen explore the intricacies of public speaking, focusing on building confidence, the importance of mindset, and the techniques that enhance communication skills. They discuss how personal hobbies can be leveraged to improve public speaking abilities and emphasize the significance of storytelling, authenticity, and sensory details in creating impactful messages. The conversation also highlights the necessity of practice and intentionality in public speaking, as well as the value of creating spaces for feedback and growth. Follow Yvonne Website Instagram TikTok Youtube Work with Cat: Join Show Up Real: https://catdelcarmen.com/show-up-real Get on the waitlist for Show Up & Lead Mastermind: https://catdelcarmen.com/mastermind Apply for 1:1 Coaching: https://cat-del-carmen.mykajabi.com/1-1-private-coaching-application
In this episode, Catalina Del Carmen and Jannese Torres delve into the world of blogging, discussing its significance in the digital landscape. They explore the fundamentals of starting a blog, the importance of choosing the right platform, and the critical role of SEO in driving traffic. Jannese shares strategies for monetizing a blog, including display ads and affiliate marketing, while emphasizing the need for valuable, how-to content. The conversation also highlights the importance of analyzing data to optimize blog performance and the necessity of promoting content effectively to reach a wider audience. In this conversation, Jannese Torres shares her insights on effective content creation strategies, the journey of monetizing a blog, and the importance of SEO. She discusses how to build a sustainable content library, the significance of specificity in content, and the potential for passive income through blogging. Additionally, she highlights the role of Pinterest in driving traffic and provides an overview of her blogging course, 'Jumpstart Your Blog Bootcamp,' which covers essential topics for aspiring bloggers.
In this engaging conversation, Jaimee Raquel shares her journey from a teacher to a social media influencer, discussing her struggles with health, the birth of her brand JFIT, and the challenges of navigating visibility and criticism in the online space. She emphasizes the importance of living in one's truth and supporting the community through shared experiences and knowledge. In this conversation, Jaimee Raquel discusses her evolving mindset towards content creation since going full-time, emphasizing the importance of providing value and building a supportive community. She shares her personal journey, including running a marathon despite health challenges, and highlights the significance of cultural heritage in her work. The discussion also touches on overcoming imposter syndrome, the necessity of integrity in monetization, and the importance of community engagement in building trust with her audience. In this conversation, Catalina Del Carmen and Jaimee Raquel discuss the importance of content creation, community building, and the personal journeys of weight loss and coaching. They emphasize the need for authenticity in content, the role of accountability in coaching, and the significance of engaging with the community. They also share insights into their future projects and the evolution of their content to better serve their audiences.
In this conversation, Catalina Del Carmen interviews Louise Azzopardi, a life coach and mentor for tradeswomen, about her journey from being a heavy vehicle mechanic to achieving a six-figure income as a coach. They discuss the challenges Louise faced in a male-dominated industry, her transition to coaching, and the importance of social media in her business. Louise shares her experiences with family expectations, societal perceptions of feminism, and the courage it takes to speak out on controversial topics. The conversation highlights the significance of networking and building relationships in achieving success. In this conversation, Catalina Del Carmen and Louise discuss the importance of creating opportunities through authentic connections, the journey of speaking engagements, and the mindset required for financial growth. They explore the significance of networking with purpose, building a supportive community, and Louise's future aspirations for her business. The dialogue emphasizes the value of personal branding, authenticity, and the continuous pursuit of growth in both personal and professional realms. Follow Louise: https://www.instagram.com/louiseazzopardicoaching https://www.linkedin.com/in/louise-azzopardi-699072126/ Work with me 1:1: https://calendly.com/catdelcarmen/consultation-call?month=2025-05 Get my emails: https://cat-del-carmen.mykajabi.com/la-pistola-email-series Learn about Show Up Real: https://catdelcarmen.com/show-up-real
Work with me 1:1: https://calendly.com/catdelcarmen/consultation-call?month=2025-05 Get my emails: https://cat-del-carmen.mykajabi.com/la-pistola-email-series Learn about Show Up Real: https://catdelcarmen.com/show-up-real
Join my upcoming Webinar: Create a Simple, Repeatable Content Strategy that *actually* creates sales, authentically & ethically A simple, repeatable content strategy that encourages you to post & go. A strategy that ignites conversation — not because of then edits & info but bc of the value it provides. if you wanna create quality content — you need a simpler content strategy, NOT a more complicated one. I’m hosting a brand new workshop, teaching you exactly how to create a content strategy that is simple, that you could easily repeat daily, that encourages you to stay off your phone, and focus on what actually can move the needle in your business — ✨YOUR CLIENTS.✨ Join me April 23rd — I’m breaking down this process and so much more. Webinar Link: https://catdelcarmen.com/webinar