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Show Your Value with Lee Benson
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Show Your Value with Lee Benson

Author: Lee Benson

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Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.

Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.

Learn more about Execute to Win - https://etw.com/

54 Episodes
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In this episode of Show Your Value, four world-class leaders from previous episodes share their most profound insights and strategies for creating value that lasts. Whether you're an entrepreneur, executive, or leader striving to make an impact, this conversation will empower you to think bigger, act intentionally, and leave a legacy of meaningful results.What You’ll Learn in This Episode:How to cultivate a mindset that drives value and impact.Practical strategies for scaling your vision and ...
In this episode, I sit down with Mark Miller, best-selling author, leadership expert, and former VP of High-Performance Leadership at Chick-fil-A. We dive into the genius of balancing results and relationships, a cornerstone of Mark’s leadership philosophy.Mark shares insights from his latest book, Uncommon Greatness: The Five Fundamentals to Transform Your Leadership. Learn how Chick-fil-A created a leadership culture that blends achieving exceptional results with fostering meaningful relati...
Why do so many CEOs fail, even when their teams are hitting all the right goals? In this short episode, I want to break down the biggest reason businesses falter. It’s not enough for everyone to just do their job well—what’s critical is ensuring that every leader understands how the business is designed to create value.I’ve worked with countless CEOs, and time and time again, I see the same problem. In this video, I explain how the most successful businesses align their leadership around four...
Today I want to dive into the questions and concerns that are top of mind this election season, including the big one: Are we on the brink of a revolution? After talking to countless business leaders and citizens, I believe the answer is no. While history shows that civilizations can reach tipping points, I’m convinced we’re not there yet. Instead, if we focus on creating net-positive value and hold our government accountable, we can move toward sustainable progress without reaching any dange...
In this episode of Show Your Value, I'm joined by Willie Pietersen, seasoned business strategist and author, to uncover the principles that drive profitability across all levels of an organization. Tackling the question, "Whose job is it to make money?" Willie breaks down why every team member is responsible for value creation—and how leaders can inspire this mindset.Through case studies, including Nelson Mandela’s strategic leadership and lessons from the rise and fall of companies like Koda...
Today, I'm joined by Jean-Philippe Courtois, a 40-year veteran of Microsoft. Jean-Philippe shares his journey from joining Microsoft France as employee #11 to leading global operations. They discuss the early days of Microsoft as a startup, the launch of Windows 95, and what it takes to lead a company through massive growth.Jean-Philippe also dives into the importance of positive leadership, how companies can create real value beyond profit, and his new focus on education, entrepreneurship, a...
We are thrilled to welcome back Jim Keyes for his second appearance on the show. Jim has had a remarkable career, serving as CEO of 7-Eleven for 21 years and later leading Blockbuster and Wild Oats Marketplace. Recently, he authored the book Education is Freedom: The Future is in Your Hands, where he dives into the power of knowledge, leadership, and continuous learning.What We Talk About:- Resilience and Response: Jim shares how success in life isn’t about avoiding crises but how we respond ...
Gary Kusin is the co-founder of GameStop, the world’s largest video game retailer, and served as President and CEO of Kinko’s, where he led the company through significant growth and a major acquisition by FedEx. Gary’s career is marked by a deep understanding of how to drive alignment, foster intellectual curiosity, and harness the power of pattern recognition to create value. His strategic insights have helped him turn struggling operations into thriving businesses, and his leadership philo...
Today we dive into the entrepreneurial journey of Lindsey Epperly, owner and CEO of Jetset World Travel and Co-Founder of EntreTravel. Lindsey shares her insights on scaling a business, building a purpose-driven company, and how travel can be a transformative experience. With a wealth of experience in the luxury travel industry and leading her team through significant growth, Lindsey’s story is both inspiring and insightful for entrepreneurs eager to create impact and drive value.What We Talk...
In this episode, I want to break down the holistic value creation model and how to apply it to the voting process. Are you tired of being told how to think? Learn how to create your own voting process based on improving conditions for your family, business, and community.What's covered:- Building your own framework for decision-making.- Evaluating leaders based on their ability to create real value, not just win.- Filtering choices through six pillars: free people, free markets, personal resp...
Today I'm joined by Erika Ayers Badan, former CEO of Barstool Sports and author of the transformative book "Nobody Cares About Your Career."Erika takes us on a journey through her dynamic career—from starting as a receptionist to leading major companies—and shares invaluable lessons on career advancement, creating value at work, and building resilience in today's fast-paced world.What You'll Learn:- Embrace Work as a Learning Opportunity: See your job as a platform to learn, grow, and discove...
Today I'm joined by Melissa Cash, co-founder and CEO of Pok Pok, an innovative digital play space for young children. We'll explore Melissa's journey from Disney to creating a company focused on diversity, inclusion, and fostering intrinsic motivation in kids through technology.In this episode, you'll discover:• How Melissa's focus on adding value shapes every aspect of Pok Pok• The importance of intrinsic motivation in early childhood development• How Pok Pok is designed to spark curiosity a...
In this episode, I dive into what it really means to build a lasting family legacy and how to apply value creation to the family. For too long, the idea of legacy has been tied solely to money, but I believe there’s so much more to it. I want to introduce you to a more holistic way of thinking about legacy—one that includes material wealth but also emotional and spiritual value.I’ll share my approach to creating a family culture where value creation is at the core. It’s about more than just r...
Buckle up for a no-nonsense exploration of the often-overlooked powerhouse of business success: execution. I'm joined by David Dodson, author of "The Manager's Handbook," and we're diving deep into why getting things done often trumps grand strategies. We'll uncover how the world's most successful leaders achieved greatness not through magical foresight, but through relentless, day-in, day-out execution.Through real-world examples, from the cutthroat airline industry to tech titans like Amazo...
I'm excited to share my Holistic Value Creation Model with you in this episode and how you can apply it daily. This model has been instrumental in my own life and business, and I believe it can help you create a more fulfilling and impactful life too.We'll explore the three key categories of value:- Material Value: The tangible aspects of success, including money and material things.- Emotional Energy Value: The positive emotions, experiences, and relationships that bring joy and fulfillment....
In this powerful episode of Show Your Value, Lee Benson sits down with Kelly Siegel, CEO of National Technology Management and author of "Harder Than Life." Kelly shares his incredible journey from a childhood filled with fear and hardship to building a multi-million dollar company.He opens up about overcoming trauma, embracing vulnerability, and the importance of creating value in all aspects of life.What You'll Learn:• Overcoming Childhood Trauma: Kelly shares his harrowing experiences grow...
Want to know how a business can scale into the billions? In this episode, we have an incredible conversation with Brian Smith, the legendary founder of Ugg, who transformed a niche product into a global phenomenon worth $2 Billion dollars. Brian takes us through his incredible journey, from struggling with just 28 pairs in sales to building an iconic brand recognized worldwide.What You'll Learn:- Understand Your Brand: Your brand isn’t your logo, your product, or your trademark. It’s the perc...
Welcome to another episode of Show Your Value with Lee Benson. In this episode, I'm joined by the dynamic Josh Linkner, a visionary in the world of creativity and innovation. Josh is a renowned entrepreneur, New York Times bestselling author, venture capitalist, and musician. He’s spent decades studying human creativity and is passionate about empowering others to become everyday innovators.About Josh: Josh Linkner is a five-time tech entrepreneur, venture capitalist, and keynote speaker. He’...
I had the privilege of sitting down with Jan Rutherford, the founder of Self-Reliant Leadership and a former Green Beret, to explore the deep connection between self-reliance, leadership, and personal fulfillment. Jan’s journey from a 17-year-old entering Special Forces to becoming a seasoned business executive is a testament to the transformative power of overcoming adversity. There are some big lessons in the conversation that will add a lot of value to your life, be it personal or business...
In this episode, I dive deep into the idea of applying holistic value creation to government and the public sector. Drawing from my experience working with organizations across various sectors—both for-profit and nonprofit—I've seen how value can be created faster and more effectively. Now, I’m sharing how these principles can, and should, be applied to running a country.Here’s what I’ll cover:The importance of focusing on holistic value, encompassing material, emotional, and spiritual value ...
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