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Description
Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.
Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.
Learn more about Execute to Win - https://etw.com/
101 Episodes
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Today I'm with Tom Willis, co-author of The Great Engagement and founder of Phoenix Perform. They explore what it really takes to build a high-performing culture and why so many leaders fail to do it. Tom shares what separates teams that thrive from those that stay stuck. You’ll hear how personal integrity, leadership behaviors, and clear purpose can transform both individuals and entire organizations. What we cover: - Why culture change must start with the CEO - How to create clarity and...
In this episode of the Show Your Value Podcast, host Lee Benson sits down with entrepreneur John St. Pierre, who built a 55 million dollar company… and lost it all. John opens up about the painful lessons behind that collapse and the powerful mindset that helped him rebuild his success. He calls it patient ambition, the balance between drive and discipline that every founder needs to master. Together, Lee and John unpack what really happens when you grow too fast, why most entrepreneurs ove...
If your business feels busy but not better, this is for you. Lee Benson shares a practical, no-fluff system to get unstuck: build a healthy relationship with struggle, define value clearly, operate with live resistance on the front lines, and install a management operating system that scales (a true Value-Creation System). You’ll learn - Struggle, redefined: healthy vs. unhealthy vs. intentionally designed struggle and how to raise your tolerance to create more value. - Organize & Deve...
What does real leadership look like in today’s workplace? Aviation executive and leadership expert Stephanie Chung shares her 40-year “overnight success” story and explains why leadership is not about DEI but about ROI. In this episode you will discover: - Why most employees only give 60 percent at work - The crisis of character affecting today’s workforce - How to lead across six different generations - Why diversity of thought drives profit and growth - The ALLY and EARN frameworks fo...
On this episode of Show Your Value we sit down with Peter Cuneo, the legendary turnaround CEO who rescued Marvel Entertainment from bankruptcy and transformed it into a global powerhouse, eventually selling to Disney for $4 billion. Peter shares the leadership lessons that guided him from serving as a Navy officer in Vietnam to running billion-dollar companies. He reveals: - How Marvel’s “wagon wheel strategy” with 4,700 characters built unstoppable synergy - Why not knowing anything about...
What does it take to break a 1,500-year-old system of poverty and oppression? In this episode of Show Your Value, Lee is joined by Dr. Abraham George, entrepreneur, philanthropist, and founder of Shanti Bhavan. His groundbreaking schools are helping children from India’s poorest families rise from one-room huts to top universities like Stanford, Duke, and Princeton. Dr. George shares: - His near-death experience in the military that shaped his life’s mission - How he built and sold a mult...
Kash Rocheleau went from executive assistant to CFO, then to CEO of a $30M+ company in just five years. She wasn’t chasing titles, she was chasing opportunities, learning, and creating value. In this episode of Show Your Value with Lee Benson, Kash shares: - How she moved from EA to CEO without a pedigree or master plan - Why chasing titles for the wrong reasons leads to burnout - The truth about leadership, servant stewardship, and creating value - How sugar reduction, health, and nutri...
Is it possible for a CEO to go from an 80-hour workweek to just 15, all while increasing the value of their company? The answer is yes, and it’s not about magic, it’s about a fundamental shift in leadership. Many leaders are trapped in a cycle of endless work, constant firefighting, and team misalignment. They believe the only way to grow is to grind harder. In this episode, 8-time founder Lee Benson dismantles that myth and unveils the powerful frameworks he used to reclaim his time and bui...
What does it take to go from outlaw biker to Marine to saving over 15,000 lives during the fall of Afghanistan? In this powerful episode of Show Your Value, host Lee Benson sits down with Daniel Stinson to hear his incredible journey of redemption, faith, and purpose. Daniel shares how he grew up in a rough family, found brotherhood in a motorcycle club, hit rock bottom, and then experienced a God moment that changed everything. From serving in the Marine Corps and learning multiple languag...
What separates companies that scale from those that stall? Philippe Bouissou, former Apple executive and author, joins Lee Benson on Show Your Value to break down the Four Dimensions of Alignment every business must master to grow faster than its market. From Apple’s lessons under Steve Jobs to case studies on Levi Strauss, Segway, and beyond, Philippe explains how alignment between customer pain, company claims, messaging, delivery, and delight is the real engine of value creation. He also ...
What does it really take to lead a global company with over 250 facilities across 60 countries? In this episode, Jennifer Harvey, CEO of Crown Worldwide Group, shares the habits that define quietly powerful leadership. From navigating economic disruption and succession planning to empowering employees to innovate, she offers a candid look into what sustainable leadership looks like at scale. You'll learn: - Why no CEO can succeed alone - How to turn internal ideas into real business growth...
What makes a legendary leader? Garry Ridge shares the secret sauce behind growing WD-40 from $300M to over $3B without ever laying off a single employee. In this episode, Lee Benson sits down with Garry Ridge, the man who led WD-40 for 25 years and built a tribal culture that turned a simple blue and yellow can into a global icon. From psychological safety to the “maniac pledge,” Garry unpacks the specific systems, leadership behaviors, and values that created unstoppable team performance an...
Why do some of the smartest leaders still fall short? In this powerful episode, host Lee Benson sits down with Joe Davis, former Senior Partner and Chair of BCG North America, to uncover what really determines long-term leadership success. Spoiler: it’s not skill, intelligence, or experience. Drawing from his 35+ years at Boston Consulting Group and his new book The Generous Leader, Joe unpacks why generosity not authority is the most underrated force in high-performing teams. Together, they...
Most Startups Fail Because They Focus on the Wrong Things. Here’s What Actually Matters. In this episode of Show Your Value, we sit down with Jim Curry from BuildGroup, a rare kind of investor who isn’t chasing fast exits or inflated valuations. He’s in the trenches helping companies build for the long haul and his insights are a masterclass in what real value creation looks like. Topics Covered: - Why short-term thinking kills startups - How to build a company worth keeping and selling ...
What does it actually take to scale a business that lasts? In this special compilation episode of Show Your Value, Lee Benson curates the most powerful insights from past guests who’ve done exactly that built resilient, people-first businesses that scale without losing their soul. You’ll hear: - The Kinko’s story that redefined how to structure and scale retail operations - How pattern recognition becomes a superpower for top leaders - Why emotional energy and empathy are unfair advantag...
Most businesses never scale not because the idea isn’t good, but because the thinking is too small. In this powerful compilation episode, you’ll hear from multiple founders and thought leaders on the mindset shifts, strategic pivots, and personal beliefs that separate those who build a life of true prosperity… from those who stall out chasing someone else’s idea of success. Whether you're just getting started or sitting at a plateau, this conversation will challenge you to think bigger on e...
What if culture was the most strategic lever in your business? In this powerful episode of Show Your Value, Lee Benson sits down with organizational psychologist and culture expert Laura Hamill to break down the truth about workplace culture, leadership blind spots, and why most companies are doing it completely wrong. Laura shares real-world insights from her time as Chief People Officer at Limeade, explains why alignment with strategy is the single most underrated ROI driver, and reveals h...
What do Coca-Cola’s Olympic campaigns and world-class project management have in common? Clint Padgett has been running global projects for over 30 years, from the 1996 Atlanta Olympics to FIFA World Cups, and he’s learned one truth: the collective is smarter than the individual. In this episode of Show Your Value, Clint breaks down how great leaders create true ownership on teams, why project management is often misunderstood, and what it really takes to deliver results under pressure. You...
Today I sit down with Jim Sheils, entrepreneur and author of The Family Board Meeting, to unpack the uncomfortable truth facing many high performers: you’re winning in business but quietly failing at home. Jim shares how one quote from Steve Jobs changed his life and led him to design a system that’s now helped over 300,000 families around the world reconnect and build intentional relationships. If you're a parent, business owner, or simply someone who doesn't want to wake up one day a stran...
Most people think "value" means money, revenue, or profit. But what if that mindset is exactly what's holding you back? In this episode, Lee is joined by Ken Coleman, Gary Arnold, and Horst Schulze for a conversation that redefines value creation through three essential lenses: - Material (money) - Emotional (energy) - Spiritual (connection) They explore why emotional energy is the most overlooked resource in business, how real leadership inspires loyalty without relying on compensation,...
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