In this Friday Conversation, we’re joined by Peggy Evleth, Manager at RSM NetSuite Global Practice, and Bryan Dunford, Executive Vice President at Advantus Corp. With David Rowley from RSM as our moderator, Bryan dives into his extensive experience with digital transformations and acquisitions, which have been pivotal to Advantus Corp.’s growth. He explains how embracing new technologies and a strategic approach to acquisitions has strengthened their competitive edge in consumer products. Meanwhile, Peggy shares her expertise in ERP transitions, providing a global perspective on optimizing client solutions and the importance of thoughtful planning for a smooth transformation. The discussion then shifts to decision-making during major transitions, where leaders often face difficult choices that may affect stakeholders and team dynamics. Bryan discusses how he prioritized Advantus’s long-term goals and customer satisfaction over immediate internal convenience, reflecting on the strategic factors that led to their adoption of NetSuite. He shares his decision to avoid newer platforms like Acumatica due to their risks, noting that sticking with outdated, on-premises systems would have been more costly in the long term. Peggy adds valuable insights into how businesses can avoid the hidden costs of sticking to legacy systems or attempting self-implementation without expert guidance. In the final segment, Bryan and Peggy explore best practices for successful platform migration, emphasizing the need for dedicated teams, consistent accountability, and proactive change management. Bryan highlights the advantages of training employees on new technologies, which not only drives adoption but enhances retention. He also delves into Advantus’s approach to acquisitions, categorizing targets by their specific needs and discussing the potential of AI in automating ERP processes. Bryan explains how their internal AI policy ensures responsible and strategic use of technology, underscoring the importance of aligning advancements with business goals for sustainable growth. Tune in to hear from these great entrepreneurs.
In this Friday Conversation, we’re joined by Jenny Groberg, CEO and Founder of BookSmarts Accounting. Since founding her firm in 2008, Jenny has grown BookSmarts to employ 30 women and serve over 300 clients nationwide. Named Utah's 2024 CEO of the Year by Utah Business and a four-time 2023 Stevie Award winner, she’s known for empowering women and delivering top-notch service. Jenny shares how her scrappy, hustle-driven approach transformed her business into a top 100 Utah company, and discusses the challenges in the accounting industry, the rise of AI, and the benefits of leading a woman-run firm breaking industry norms. In this conversation, Jenny dives into how BookSmarts is leveraging AI and cloud-based accounting software to streamline operations. By automating data entry and utilizing blockchain technology, her team creates efficiencies that allow for more personalized client interactions and reduced costs. Recently featured in an article on the best accounting software for 2024, Jenny emphasizes the importance of switching to cloud-based systems to integrate workflows, boost profitability, and improve strategic decision-making. Jenny further explains how business owners need to closely monitor rising product costs to ensure profitability. Whether a company is service-based or product-driven, staying on top of expenses and adjusting prices accordingly is crucial for long-term success. She also shares a significant setback she overcame—initially assigning only one accountant per client. This model proved unstable, so she introduced cross-trained teams to ensure seamless client support regardless of staff availability, providing stability for both employees and clients. Despite challenges, Jenny's focus remains on growth and job creation. Her goal is to double her workforce, reach eight figures in revenue, and provide more flexible job opportunities for women. Reflecting on her personal journey, including overcoming a traumatic brain injury, Jenny’s resilience has fueled her vision of empowering others, creating lasting impact through her business and charitable work. Tune in to hear from this great entrepreneur.
In this Friday Conversation, we’re joined by Tyler, founder and CEO of Cozy Earth, a luxury bedding and loungewear brand known for its focus on sustainability and comfort. Tyler takes us through his entrepreneurial journey, beginning with his time at BYU, where he served a mission in Australia and learned Mandarin. He shares how this language skill led him to explore opportunities in overseas manufacturing, eventually launching Cozy Earth. We dive into his passion for creating high-quality products, the lessons learned from building a brand, and how staying true to a vision helped Cozy Earth become a market leader. Tyler delves into the challenges of funding a consumer-driven business and the critical importance of choosing the right kind of capital. He explains how taking the wrong type of investment can shift your focus away from quality and growth, forcing you to prioritize investor timelines over long-term strategy. Although Cozy Earth initially took friends and family capital, Tyler recapped the business to maintain more control. He reflects on his early days in 2009, when digital ads were non-existent, and how that shaped his approach to scaling a brand. Without venture capital, Tyler had to rely on strong margins and careful planning, navigating cash flow challenges while gradually building a customer base. Tyler explains how during a visit to a factory in China, he was told that Americans prioritize price over quality, with most opting for cheaper, disposable products. Despite this advice, he believed there was a market for long-lasting, high-quality goods. Drawing parallels to how people invest in iPhones for their value, Tyler saw an opportunity to focus on durable, well-made products that offer real benefits. Cozy Earth’s commitment is to ensure every product is at least 50% better than the competition in terms of comfort, durability, and sustainability, appealing to consumers who seek quality over quantity.
In this Friday Conversation, we’re joined by Robert Pedersen, founder of ZAGG, an innovative company that made waves with its screen protectors for electronic devices. Robert shares his journey from growing up in Utah, playing golf with his family, to the pivotal moment when ZAGG’s protective film for military helicopter blades was repurposed for consumer electronics. He reflects on his love for family, how the growth of ZAGG offers some key lessons for entrepreneurs and how ZAGG evolved from humble beginnings to become a household name. Robert discusses how it’s not just about having a quality product, but about building trust through branding and customer service. While screen protectors were already available, ZAGG’s approach elevated the commodity through better distribution, market positioning, and a strong customer service ethos—offering 100% refunds and leveraging relationships with retailers like Best Buy. This combination led to a major breakthrough, turning a simple product into a multi-million dollar business. Another topic of conversation included the valuable lesson that entrepreneurs should focus on building a solid team based on character and trust. Competency can be learned, but a team aligned in values and passion is invaluable. As your company scales, adding specialists for specific roles is necessary, but the core of a great team is built on trust and collaboration. Robert has always had a passion for creating products and bringing ideas to life, whether it’s a physical product or a service. This passion is a core part of his identity, and as someone who’s always been proud to call Utah home, he sees the state following a similar journey. While Utah may not be as immediately recognizable as places like California or New York, Robert believes it is steadily making a name for itself, thanks in large part to the rise of Silicon Slopes. He often points out that Utah doesn’t need to reinvent itself – the state already boasts an incredible ecosystem of businesses and innovators. What’s needed is more effective marketing to showcase what’s already here. Tune in to hear from this great entrepreneur.
In this Friday Conversation, were joined by Joey Albertson, the founder and CEO of Bookflow, the owner of the Profitability Project, and a fractional CFO. Joey shares her journey from corporate finance to entrepreneurship, highlighting her passion for helping others navigate the complexities of starting and growing their businesses. She discusses her roots in Utah, her love for being a mom and business owner, and her evolution from a bookkeeping business to a revops firm. Joey also delves into the founding story of Bookflow and the Profitability Project, emphasizing the importance of overcoming imposter syndrome and taking the first steps towards entrepreneurship. She provides insights into the challenges faced by early-stage businesses and outlines the steps she guides aspiring entrepreneurs through, starting with clarifying their identity and moving on to branding, marketing, and optimizing systems. Joey's story is a testament to the power of embracing imperfection and pursuing one's entrepreneurial dreams with determination and resilience. In the evolving landscape of bookkeeping, Joey discusses the significant trends and shifts she observes, particularly in the implementation of AI. She acknowledges the apprehension some may feel about AI in handling their finances due to the vulnerability of such data. Joey emphasizes the importance of trusting professionals in managing finances and sees AI as a powerful tool for analyzing, optimizing, and automating processes to enhance efficiency and accuracy. Additionally, Joey highlights the rise of fractional executive roles, such as fractional CFOs, as a budget-friendly option for startups looking to access specialized expertise without the cost of a full finance team. She emphasizes the need for companies to carefully choose a fractional executive that aligns with their specific needs, whether it be in strategy, fundraising, operations, or other areas critical for growth and success. Joey's insights shed light on the changing dynamics within the financial and executive realms and the opportunities they present for businesses seeking sustainable growth and success. Tune in to hear from this great entrepreneur.
In this Friday Conversation, we were joined by Doug Maxfield and Sarah Clayton, both senior client partners at Korn Ferry. Doug has been with the firm for over two decades, starting from a small consulting firm in Provo before Korn Ferry acquired it. He now focuses primarily on the technology sector. Sarah, on the other hand, leads the global culture change management and communications practice. Her impressive background includes working in government and politics, including positions in the US Senate, Department of Education, and the White House before transitioning to human capital consulting. Korn Ferry is recognized as the world's leading executive recruiting firm, with a significant global footprint comprising about 10,000 employees in 50 countries. They work with the majority of the world's most admired companies, specializing not only in executive search but also in consulting services that align organizational structure and people development with business strategies. In this conversation, Doug and Sarah dive into the fascinating topic of predicting CEO success, sharing insights from their extensive experience and recent research. They discuss current trends, the evolving role of CEOs, and the critical characteristics that define successful leaders in today's dynamic environment. They also explain how Korn Ferry supports CEOs globally, ensuring they are well-equipped to lead effectively amid ongoing challenges. Doug & Sarah also explain the significant role of CEO reputation in a company's market value. Research shows that executives attribute nearly 50% of their market value to their CEO's reputation. The CEO's public image and how they handle social and cultural issues can dramatically impact the company's brand. They discuss the example of Elon Musk, whose actions and statements have both positively and negatively influenced the reputation of Tesla, Twitter (now X), and other companies he's associated with. CEOs must navigate the delicate balance of being visible and taking a stand on issues while staying true to their organization’s values. Tune in to hear from these great entrepreneurs.
In this Friday Conversation, we were joined by Ben Hodson Founder & CEO of JobNimbus, a company that has been revolutionizing business management for contractors since 2012. With advancements in technology and software, the space has seen significant improvements over the last decade. JobNimbus stands out by providing a comprehensive end-to-end business management solution that streamlines everything from lead management to payment collection, making it easier for contractors to run their businesses efficiently. Ben explains what sets JobNimbus apart from other solutions in the market. Unlike traditional systems, JobNimbus integrates a full suite of tools, allowing contractors to handle everything digitally—from estimating and signing contracts to scheduling crews and ordering materials. This not only enhances professionalism but also significantly boosts revenue. On average, customers see a 43% increase in revenue within the first twelve months. By automating and simplifying business processes, JobNimbus empowers contractors to focus on what they do best, delivering exceptional service and earning stellar reviews from satisfied clients. Ben also delves into his approach to continuous learning and personal growth. By going deep into various subjects and understanding their fundamentals, Ben enhances his problem-solving skills and creativity. He reads voraciously, averaging about a book and a half per week, and actively applies insights from diverse topics to his work at JobNimbus. This commitment to learning and curiosity drives innovation and adaptability, crucial traits for any successful entrepreneur. Tune in to hear from this great entrepreneur.
In this Friday Conversation, we were joined by Shaun Ritchie, Chairman of the Board at nClouds who recently transitioned from CEO of nClouds to a board position after steering the company's growth for the past two years. Shawn shares insights into the strategic move and the recruitment of a top-tier talent from AWS, highlighting nClouds' standing as a premier partner of AWS and the exciting developments on the horizon. As Shawn delves into his entrepreneurial journey, tracing his roots from Arizona to Utah and recounting his ventures in internet marketing and venture-backed software businesses, we gain a deeper understanding of his diverse experience in the business world. His transition from founding and selling businesses to acquiring nClouds underscores the evolution of his entrepreneurial path and the dynamic nature of the tech industry. Exploring the entrepreneurial landscape in Utah, Shawn sheds light on the unique advantages of building businesses in the state, emphasizing the supportive ecosystem, collective ambition, and the blend of resources available for aspiring entrepreneurs. Drawing parallels between Utah and other tech hubs like Silicon Valley, Shawn reflects on the distinctive community spirit and growth potential that make Utah a thriving hub for innovation and entrepreneurship. Shaun also provides more insights on nClouds, a cutting-edge cloud services organization that empowers businesses to navigate the complexities of the digital landscape with ease. By leveraging their expertise and strategic partnerships, particularly with Amazon Web Services (AWS), nclouds facilitates the seamless transition of companies into the cloud era, enabling them to optimize operations and drive growth effectively. Tune in to hear from this great entrepreneur.
In this Friday Conversation, we were joined by Ben Young, CEO of Vozzi. Ben shares his unique journey from growing up in a military family to founding a tech company in Utah, highlighting the pivotal experiences that shaped his entrepreneurial spirit. As Ben recounts his upbringing and the unexpected adventures he faced, such as being left on a bus in Korea as a baby, we gain insights into the resilience and determination that have driven his success. His transition from working in banking to venturing into entrepreneurship sheds light on the challenges and rewards of following one's passion. At the core of the discussion lies Vozzi, a tech company revolutionizing the sports and entertainment industry by enabling teams to connect with fans through text messaging. Ben elaborates on Vozzi's mission to streamline ticket sales, merchandise offerings, and event promotions directly to users' mobile devices, emphasizing the power of personalized communication in engaging audiences. Through anecdotes of landing their first client, the Utah Grizzlies, Ben shares the strategic approach Vozzi took in targeting the sports market and overcoming industry norms. The conversation delves into the intricacies of working with major sports teams like the Tennessee Titans, shedding light on the complexities of the sales cycle and the importance of building relationships within the tight-knit sports community. Tune in to hear from this great entrepreneur.
In this Friday Conversation, we were joined by Jeanette Bennett, Executive Managing Director of Colliers & Founding Editor of Utah Valley Magazine. Throughout this conversation Jeanette & Clint talk about Jeanette's career moves, changes in the Utah business landscape, and opportunities for future growth and collaboration in the state. Jeanette explains how she recently joined the commercial real estate company Colliers on the team of Brandon Fugal and Lou Kramer. This opportunity came about through conversations with Brandon Fugal. Jeanette was initially reluctant but realized it was too good to pass up. They discuss how Utah has changed with the breakdown of barriers between counties and Jeanette notes improvements for women professionals. She describes how, when she first worked on a "40 Under 40" article in 2006, finding women to feature was a challenge. Today, however, she is proud to report that she can achieve a nearly equal balance between men and women in the list. Jeanette shares insights from her publishing company, reflecting on economic cycles from the 2001 dot-com bubble to the 2008 housing crisis. They discuss the resilience and adaptability of Utah's businesses, particularly in network marketing, and emphasize the state’s potential for steady growth by diversifying across various industries. Tune in to hear from this great entrepreneur.
In this Friday Conversation, we were joined by Beth Armstrong, Managing Director at Marcella Club & Ryan Kartchner with Capital Reef Partners. In this conversation, Beth and Ryan share their fascinating journey to Marcella, highlighting the resort's unique blend of golf and skiing experiences. They discuss exclusive offerings such as the Golf Course Home Sites and the success of Park City Club Memberships, which are nearly sold out. Beth begins the conversation by discussing her career in hospital administration before moving to Utah for her son's ski racing. Ryan grew up in Utah and worked in golf club management, at Promontory and Hidden Valley Country Club. He started consulting for Reef Capital while at Promontory which is where Beth and Ryan met. Ryan discusses how he pitched the idea for a high elite, over the top club, that was a little more on the exclusive side making it more appealing for people to join. With options to live on the ski hill or on the golf course, Marcella will be an attractive option because of its year-round options. Beth & Ryan discuss that Marcella will have 150 ski lots and 350 lots with golf memberships and the course will be over 7,500 feet with holes over 700 yards and 300 yard par 3s. Ryan shares insider knowledge from working with Tiger Woods in designing the course. Ryan says he has also worked with Jack Nicklaus and Tom Weiskopf. He finds it interesting to see how each designer has a different approach. Ryan says his initial meeting with Tiger to discuss the property got Tiger very excited about the possibilities at Marcella. Tune in to hear from these great entrepreneurs.
In this Friday Conversation, we were joined by Garrett Blood, Founder & CEO of Kajae. In this conversation, Garrett discusses Kajae's mission of connecting talented individuals from 26 different countries with opportunities at a variety of companies. Garrett explains how Kajae finds highly skilled professionals, such as accountants, engineers, and developers, and ensures they receive good pay and benefits while working remotely for client companies. Garrett shares the story of starting Arctic Zero, an ice cream company he founded that became the number one pint of ice cream sold on Amazon. He discusses the challenges of creating a healthy ice cream and experimenting with different recipes. Garrett also talks about leveraging Amazon's shipping network to lower acquisition costs for customers. The conversation shifts to Garrett's experience serving a mission for the Church of Jesus Christ of Latter-day Saints in Mexico where he witnessed high levels of poverty, which later inspired him to create opportunities for talented people around the world through Kajae. Garrett explains Kajae's business model, where they make a small margin by connecting professionals to long term jobs while prioritizing the well-being of their employees. Garrett and the interviewer discuss movies from the 1980s that influenced Garrett. They talk about Garrett seeing Ronald Reagan at Disneyland on his 11th birthday and exchanging words with the former president. The conversation ranges from movies to music to Garrett's vision for Kajae in the future. Tune in to hear from this great entrepreneur.
In this Friday Conversation we were joined by Edson Barton, CEO of YouScience. Edson discusses how his journey from personal misjudgment to founding YouScience embodies the company's ethos of early talent discovery for effective educational and career mapping. The episode offered a glimpse into YouScience's impactful work in Utah schools and underscored the importance of recognizing and nurturing individual talents. The core of YouScience's mission was discussed as Edson elaborated on their longitudinal platform designed to guide students from middle school through their careers, helping them uncover their innate strengths and interests. This sparked a question about Edson's personal connection to this work, leading to a heartfelt discussion about his own experiences misjudging his talents in school. Delving into the practical application of YouScience's platform, Edson explained how they administer aptitude tests in Utah's public schools to empower students with insights into potential career paths. This data-driven approach aims to align students' educational journeys with their natural inclinations, a concept that resonated deeply with the host and listeners. The conversation took a reflective turn as Edson shared his journey of self-discovery, realizing his passion for the arts amidst academic challenges and inconsistent grades. This personal revelation added a poignant layer to the narrative of YouScience's mission. Tune in to hear from this great entrepreneur.
In this Friday Conversation, we were joined by Bubba Page, serial entrepreneur & angel investor, founder/CEO of venture capital syndicate Influence.vc. In this conversation Bubba shares his entrepreneurial journey starting from his college days. After serving an LDS mission in Brazil and graduating from BYU, Bubba jumped into the startup world with his first company, Seatability, an office furniture company. He then went on to start Launch Leads, bootstrapping it for 5 years before bringing on a CEO. His next venture was Quota Deck which rebranded to Outro and raised VC funding. Although Outro did not succeed, Bubba reflects on the difficult emotional period that followed. After spending time angel investing and supporting his wife's social media business, Bubba started Influence VC to syndicate deals and invest in startups leveraging his experience in influencer marketing strategies. He now finds fulfillment in helping portfolio companies scale through this work. Throughout his journey, Bubba credits his faith in God for guiding him through the ups and downs. He believes God opened and closed doors at the right times, leading him down the entrepreneurial path. Bubba feels blessed and acknowledges God's hand in bringing the right people and opportunities into his life. Tune in to hear more details on the twists and turns of Bubba's entrepreneurial path from college to now.
In this Friday Conversation, we were joined by Cory Linton, CEO & Manoj Perumal, COO/CTO of Mojo AI. They discussed the founding of their AI safety company in 2018, how AI can help aggregate safety data to identify risks, and how their platform provides customized recommendations to improve worker safety. Cory & Manoj discuss how initially, their original focus was on establishing an AI company, leading them to explore various sectors such as trucking and other things. However, their journey ultimately shifted towards prioritizing safety, which captivated the speaker due to its relevance, as demonstrated by the everyday occurrence of pretest planning meetings on construction sites. They explained how a key turning point for them was acquiring a safety software platform from Facebook that large companies wanted to license but the original owners wouldn't due to data privacy concerns. This became the core of their product offering. They now work with companies of all sizes to aggregate safety data from the frontline workforce to identify risks. They discuss how the platform also provides customized safety reminders and recommendations to workers. Companies of all sizes use their platform while continuing to improve safety practices. Corey and Minoj hire data scientists and engineers to build out the platform and they raise venture capital funding to scale the business. Tune in to hear from these great entrepreneurs.
In this Friday Conversation, we were joined by Wil Eyi, Co-Founder & CEO of Toolbox. In this conversation Will discusses his journey as a young boy from Gabon, Africa to being here in Utah with his wife and kids. Additionally, he talks about what he is doing to improve economic outcomes in Africa and create jobs. Will has led an extraordinary life journey so far. Born in Gabon, he graduated high school at only 15 but was too young to attend university in France. So instead, he moved to the United States to learn English and attend community college in Texas. After getting associates degrees in biology and chemistry, Will was introduced to BYU by members of the LDS church. At BYU, he double majored in biochemistry and finance, inspired by the concept of impact investing. After graduating, Will worked in investment banking at Goldman Sachs and private equity at Warburg Pincus. He later earned his MBA from Harvard Business School. While there, Will decided to become an entrepreneur instead of returning to investing. He launched Toolbox as a labor marketplace, but eventually pivoted to focus on financial tools for small businesses after recognizing inefficiencies in scaling the marketplace model. To date, Will has raised $10 million for Toolbox, including from Kickstart Fund where Tanner is a partner. He also moved the company headquarters back to Utah from New York during COVID. At just 30 years old, Will has already accomplished so much and is on an exciting entrepreneurial journey with Toolbox. Tune in to hear from this great entrepreneur.
In this Friday Conversation, we are joined by David Frazier, Managing Director at Frazier Group. This week David shares with us the history behind his father Scott, starting the first Angel Investor group in Utah, sharing insights into angel investing and client relationships. David recounts the history behind his family's involvement in angel investing, starting with his father co-founding the first Angel Investor group in Utah, the Utah Angels, in 1997. Utah's market stands out for its young, driven demographic and solid values. The Frazier Group prioritizes building relationships from the outset, believing in trust and loyalty as foundational to successful investments. David emphasizes the importance of founders nurturing these connections, ensuring room for investors like the Fraziers. In a world of transactional investments, David's insights highlight the power of genuine connections and long-term partnerships. Join us as we explore angel investing and the role relationships play in shaping successful ventures. Tune in to hear from this great entrepreneur.
In this Friday Conversation, we are joined by Karalynne Call, Founder & CEO of Just Ingredients. Karalynne discusses her own mental health journey and how it led her to learning how to fuel her body using whole foods and natural ingredients. The more she learned, the more she shared, which resulted in her growing a massive following on social media Karalynne's journey began when she started an Instagram account focusing on simple swaps to help people feel better. As her audience grew, she realized the potential to offer more value. She created cheat sheets to sell digital downloads, and the response was overwhelming. In a remarkable turn of events, Karalynne made $30,000 in just one day. With such a devoted following, Karalynne recognized an opportunity to extend her impact. She decided to start making products, emphasizing the importance of controlling what we use in our homes and what we eat. Her philosophy revolves around focusing on nourishing foods and eliminating the need for artificial flavors, or even natural flavors. She firmly believes that we can flavor our food using real, wholesome ingredients, and that’s exactly what she does while creating her products. Through her journey, Karalynne encourages others to take control of their health by being mindful of what they consume and opting for ingredients that promote well-being. Just Ingredients stands as a testament to her commitment to empowering others to make healthier choices for themselves and their families. Tune in to hear from this great entrepreneur.
In this Friday Conversation, we were joined by Ryan Bott, CSO of Fullcast. During his conversation, Ryan talked about his recent transition into the CSO of Fullcast, his previous time as head of sales of the 23 billion dollar company Sodexo, and his ideas on controlling the perception of value. Ryan discusses how he was promoted into his position at Sodexo when COVID hit, which meant he started virtually. He pioneered virtual selling boot camps, courses designed to teach sales and interaction skills on platforms like Zoom, especially for 30-year sales veterans who had never used Zoom in their lives. One significant point Ryan brought to light was the impact of AI on the future of sales. He emphasized that it should be on all of our minds, especially considering how sales development representatives (SDRs) will be the first role impacted. He stressed the need to separate real prospecting from closing deals, indicating a motion shift toward the Sales Development Officer (SDO) role. Ryan emphasized the importance of hiring for this shift, recognizing the evolving landscape of sales and the necessity for adapting to emerging technologies like AI. For SDOs or any executives, Ryan emphasized the importance of continuous learning and staying updated on sales techniques and technology. He advised being proficient in tech tools and multithreading across the prospect base while also highlighting the significance of hyper-personalization when engaging with clients. Ryan stressed the need to show genuine care and be heartfelt in interactions to break through the noise of automated messages and generic pitches, fostering meaningful relationships in the process. Tune in to hear from this great entrepreneur.
In this Friday Conversation, we were joined by Jeron Paul, CEO of Spiff. In this conversation Jeron discusses selling Spiff and his recent acquisition with Sales Force, the path that led him to starting Spiff, and his thoughts on achieving a good product market fit. During the discussion, Jeron sheds light on the intricacies of selling Spiff, his commission software company that he founded in 2017. He delved into the process of the acquisition with Salesforce, highlighting how Salesforce had been an investor and consistently demonstrated interest in strengthening their ties with Spiff. This acquisition marked a significant milestone for both companies, underscoring the value of their collaboration and the potential for future growth in the realm of sales and commission management solutions. Jeron explains how he began his professional path back east at a consulting firm, but his passion for venture capital burned bright. This drive led him to embark on his entrepreneurial endeavors, starting his first two companies while still in college. Eventually, he co-founded Capshare, where he dedicated his efforts until its successful sale for approximately 20 million dollars. This pivotal experience propelled Jeron towards the creation of Spiff, where he continued to build this leading commission management platform. Jeron also provides valuable insights into the world of startups, and his view of startup frameworks, achieving product-market fit, and his process of deciding what entrepreneurial ideas to pursue. Tune in to hear from this great entrepreneur.