Simple Pin Podcast: Simple ways to boost your business using Pinterest

In this episode, I'm breaking down the fundamental differences between Pinterest and Google SEO, exploring why user intent shapes everything from content creation to keyword strategy. You'll discover how Pinterest users are in exploration and planning mode, saving ideas for future inspiration, while Google users seek immediate information and action. I'll walk you through platform-specific optimization strategies, reveal how their algorithms prioritize different signals, and share a smart cro...

In this episode, I'm revisiting a question that continues to perplex marketers: Do follower counts actually matter? While most social platforms have us obsessing over follower numbers as the primary metric of success, Pinterest operates differently. I'll break down 4 revealing examples that might challenge your assumptions about follower counts and show you what metrics truly drive Pinterest success. Whether you're new to Pinterest marketing or looking to refine your strategy, this episode wi...

This podcast was created in partnership with Pinterest. I am currently one of six educators in their Pinterest Educator program. They helped me gather information, resources, and tools to help bring you this accurate and update to date teaching on Pinterest collges. What are Pinterest collages you might ask? Well, previously I had recorded a podcast on this with a workaround our team had found using Pinterest’s sister app – Shuffles. Business owners were asking us about the relevancy as...

To wrap up our story series I wanted to highlight those who make this company run. The woman who show up every day to manage accounts, manage teams, market the company, test out the theories, and continue to contribute their time and talents to make this agency run. I thought about how this would be received by you the listener. Would you care? Is it interesting? Are you curious? My first thought was…eh, not sure. My second thought was, but this is the story of how this company works, w...

Welcome to another summer story series episode. I’m interviewing Dana White. No Mess Decluttering Process Follow Dana Dana's books Steps to decluttering video mentioned in the podcast —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a d...

A few years ago we did a summer story series, then last year we took a break. Mostly because I had become sick with a thyroid disorder that had come our remission after 12 years. It literally took me out for a month while doctors finally surfaced what was happening. But in that absence, people emailed saying they missed the story series and it had been a highlight for them the last few years that we had done it. The spirit behind these few summer episodes is to give you a bit of a...

The discussion around AI and Pinterest has not been scarce. From AI slop hitting the platform via bad actors to how Pinterest is going to combat that slop, there’s no shortage of conversation starters around this topic. In order to get everyone on the same page about AI updates I figured this would be a good podcast/video for me to record so you all know where to find resources as well as what developments have taken place. I’m also going to include help desk articles from Pinterest and some ...

In this episode, I want to break down everything you need to know about Pinterest's powerful product tagging feature that can transform your pins into direct shopping opportunities. – Product tagging! Learn why and how both product sellers and affiliate marketers can leverage this tool to boost sales. We'll cover the technical how-to's, best practices for seamless user experience, and share key statistics showing why Pinterest users are 2x more likely to be ready to shop compared to other pla...

Pinterest is a search and discovery platform. It thrives on creators sharing their ideas, products, and experiences in order to support the pinners. Pinners are looking for ideas, products or experiences to enhance their lives, dream into the future, and discover something new. The hard part about that is the burden of creating content can feel overhwelming and tough. As a creator we’re looking to leverage all of these platforms that are asking us to create content that is engaging, new...

Keywords have been a part of the Pinterest ecosystem for over 10 years. It’s how pins get surfaced when pinners are searching. How pins end up in their home feed after they have previously searched for a product or topic. Without keywords we wouldn’t have Pinterest. So then as a marketer what’s the problem? Why are people struggling so much to use keywords? I’ve convered this topic extensively in the last 9 years. I went back to look through all the posts and lost count. I’ve tried to g...

We’re diving into a 3-part series on troubleshooting your Pinterest marketing. We’re going to take 3 aspects of marketing and provide guidance on what can be improved. The 3 topics we’re covering are – images, keywords, and content. First up, images! The flagship way users interact with your content. I believe these are where you get the most bang for your buck. At Simple Pin Media, we have a team of designers that will not only create pins for you but can also help guide you thro...

Let’s talk about volume vs. conversion and how that relates to your Pinterest marketing strategy. There are two camps of people in my community – those who want more traffic and those who want more sales. There are some that have both but more often than not one of those goals wins out. Add to it the frustration of the internet changing and you have a lot of confused, overwhelmed, and frustrated people. But I would argue the frustration isn’t always about what’s happening TO us but it’s the l...

What are Pinterest board sections and how do you use them in your Pinterest marketing? That’s the question we’re answering today in this latest guidance from Pinterest about Pinterest Board sections. Intro - Call to Action: After you listen to this episode, you may feel a little overwhelmed with where to start in regard to cleaning up your account or updating your boards. Our team has been briefed on all of these changes, and we have come up with a plan to support our clients in buildin...

To say the discussion around using AI images on Pinterest has been expansive would be an understatement. I can’t open an app without people talking about it. As I’ve said in a recent podcast, there is a way to do this ethically and I think Jeff Sieh has come up with a way to stick to your creative roots and serve your users. Previous podcast on AI images Follow Jeff Sieh This is for my eCommerce listeners. If you’re looking to kickstart your Pinterest marketing we have a specific ...

Pinterest isn’t just about pinning pretty pictures; it’s a powerful marketing tool that can drive long-term traffic and conversions. But to make the most of it, you need to have clear, actionable goals. So, let’s dive into how you can set smart Pinterest marketing goals that actually move the needle in your business. Intro - Call to Action: Pinterest is growing right now. Just last quarter they reported 553 million active users. And the growth isn’t stopping. From making sales to getting more...