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© 2025 Simplified Sparky Marketing
Description
ELECTRICIANS!
Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.
Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.
Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
110 Episodes
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Are you going to be in the same place this time next year or have a thriving electrical business? Join the waitlist 👉🏼 Link HERE 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
December turns every electrician’s phone/emails into a nightmare, and everyone suddenly wants miracles two weeks before Christmas. In this episode I talk about the panic of juggling last-minute jobs, nearly losing two solid electrical projects, and why honesty beats anxiety every time. If you’re a sparky stressing about the Christmas rush, capacity, clients and keeping your sanity, this will help you breathe and set better boundaries heading into the break. 🚀 Rocket your electrical busines...
New Points: https://www.americanexpress.com/en-au/benefits/rewards/membership-rewards/updates/ 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Bunnings. Bluey. Merch everywhere. This one’s about how cartoons are billion-dollar sales machines — and what sparkies can learn from it. It’s not just marketing, it’s positioning. So if your marketing you electrical business in the wrong place… you’re cooked. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
I’ve thrown money at a few sponsorships over the years as an electrician, and looking back, most of it never moved the needle for my electrical business. In this episode I talk honestly about what happened when I sponsored a local soccer team, slapped my logo on a rally car, and watched other sparkies set up fancy market stalls hoping for leads. Some things look like marketing, but they’re really just expensive ego boosts. If you're a sparky trying to build a proper business engine, this one ...
In this episode I dive into something most sparkies ignore until it bites them halfway through their business — trademarks, business names, and why ripping off big-brand logos or choosing a name without doing your homework can destroy your company overnight. I share real examples, mistakes I’ve seen (and nearly made myself), how to check if a name is safe, why trademarking is actually cheap, and how protecting your brand now can save your entire business later. 🚀 Rocket your electrical bus...
Feature Episode: Inside Strip Back Podcast In this special feature, I join Steven and Keith from The Inside Strip Back Podcast — two Dublin electricians doing an incredible job highlighting stories from the trades. The journey from apprentice to business owner in Australia 🇦🇺Why looking professional means getting paid professionalThe importance of systems, pricing, and mindset in the tradesHow AI and automation are reshaping small trade businessesBuilding a business that runs — and sel...
Sometimes it’s not bad luck. It’s just you running on empty. Here’s why blaming the world gets you nowhere in business or life. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Some clients your sparky business attract are like drink drivers — they’ve done it wrong for years and think it’s fine. Here’s how to spot them, stop attracting them, and fix your messaging before they waste your time. Insight: Stripped back podcast S8 E1 - Unlocking business potential with Alan Collins: 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Electricians! Tagging other sparkies and brands won’t win you clients — it’ll lose them. Be selfish. Protect your brand. Promote you. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Stop winging it. Every part of your electrical business needs a system — from quoting to collecting payments. Keep it simple, stay consistent, and watch your profit grow. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Got a lead today for my electrical business — looked normal, until I saw the link. It came straight from ChatGPT. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Electricians! This is a follow on from part one... I got offered a “dream job” from a house flipper — until their coach told me what I should charge. Months later, the place fell apart. This one’s about spotting red flags early, walking away from bad clients, and knowing your worth before someone else prices it for you. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Electricians are you attracting tight ass clients? Learn to spot them, avoid them, and build a business around people who actually value your work. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Weasel words kill trust and loose jobs. In this episode, I call out the corporate jargon and clichés that make electricians sound like wankers instead of humans. Cut the fluff, talk normal, and you’ll win more work — simple as that. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Ever talked yourself out of soem electrical work by giving clients way too much detail? I share why oversharing kills sales — from flights with Malaysia Airlines to lifting roof sheets on an oven install. The key? Stop selling the journey. Sell the destination. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Got another “exclusive directory” email? Don’t take the bait. In this episode, I share the scam, the red flags, and how I got stung myself years ago. If your business is listed on page six of Google, you’re not getting leads — you’re getting robbed. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Starting your own electrical business is never about the “perfect time” — because it doesn’t exist. In this episode, I break down why overthinking kills momentum, what the midwit theory teaches us, and how to actually prepare so you can take the leap with confidence. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Clients don’t run on your timeline. Just because someone ghosts you for weeks or even months doesn’t mean the lead’s dead. In this episode, I share a story that proves why follow-up systems matter — and why “no” is the only real end of the line for your electrical business. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
I share three stories highlighting the power of responsiveness, quality service, and reliability. Learn how small jobs can lead to bigger opportunities and how cheap shortcuts hurt your reputation. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
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