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© 2025 Simplified Sparky Marketing
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ELECTRICIANS!
Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.
Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.
Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
105 Episodes
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In this episode I dive into something most sparkies ignore until it bites them halfway through their business — trademarks, business names, and why ripping off big-brand logos or choosing a name without doing your homework can destroy your company overnight. I share real examples, mistakes I’ve seen (and nearly made myself), how to check if a name is safe, why trademarking is actually cheap, and how protecting your brand now can save your entire business later. 🚀 Rocket your electrical bus...
Feature Episode: Inside Strip Back Podcast In this special feature, I join Steven and Keith from The Inside Strip Back Podcast — two Dublin electricians doing an incredible job highlighting stories from the trades. The journey from apprentice to business owner in Australia 🇦🇺Why looking professional means getting paid professionalThe importance of systems, pricing, and mindset in the tradesHow AI and automation are reshaping small trade businessesBuilding a business that runs — and sel...
Sometimes it’s not bad luck. It’s just you running on empty. Here’s why blaming the world gets you nowhere in business or life. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Some clients your sparky business attract are like drink drivers — they’ve done it wrong for years and think it’s fine. Here’s how to spot them, stop attracting them, and fix your messaging before they waste your time. Insight: Stripped back podcast S8 E1 - Unlocking business potential with Alan Collins: 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Electricians! Tagging other sparkies and brands won’t win you clients — it’ll lose them. Be selfish. Protect your brand. Promote you. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Stop winging it. Every part of your electrical business needs a system — from quoting to collecting payments. Keep it simple, stay consistent, and watch your profit grow. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Got a lead today for my electrical business — looked normal, until I saw the link. It came straight from ChatGPT. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Electricians! This is a follow on from part one... I got offered a “dream job” from a house flipper — until their coach told me what I should charge. Months later, the place fell apart. This one’s about spotting red flags early, walking away from bad clients, and knowing your worth before someone else prices it for you. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Electricians are you attracting tight ass clients? Learn to spot them, avoid them, and build a business around people who actually value your work. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Weasel words kill trust and loose jobs. In this episode, I call out the corporate jargon and clichés that make electricians sound like wankers instead of humans. Cut the fluff, talk normal, and you’ll win more work — simple as that. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Ever talked yourself out of soem electrical work by giving clients way too much detail? I share why oversharing kills sales — from flights with Malaysia Airlines to lifting roof sheets on an oven install. The key? Stop selling the journey. Sell the destination. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Got another “exclusive directory” email? Don’t take the bait. In this episode, I share the scam, the red flags, and how I got stung myself years ago. If your business is listed on page six of Google, you’re not getting leads — you’re getting robbed. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Starting your own electrical business is never about the “perfect time” — because it doesn’t exist. In this episode, I break down why overthinking kills momentum, what the midwit theory teaches us, and how to actually prepare so you can take the leap with confidence. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Clients don’t run on your timeline. Just because someone ghosts you for weeks or even months doesn’t mean the lead’s dead. In this episode, I share a story that proves why follow-up systems matter — and why “no” is the only real end of the line for your electrical business. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
I share three stories highlighting the power of responsiveness, quality service, and reliability. Learn how small jobs can lead to bigger opportunities and how cheap shortcuts hurt your reputation. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
I got an email this week that looked like a golden ticket... but I’ve seen this game before. What feels like opportunity is often just builders fishing for numbers, burning sparkies’ time and money. This episode is a reality check on where your quotes are really going. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Being flat out doesn’t always mean making bank. Too many sparkies hire staff without systems, scale chaos, and end up with more stress + less profit. In this week’s pod I spaek the “busy bubble” — why being busy is NOT the same as being successful, and how to actually build a business that gives you profit and freedom. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
Bonus episode helping you point hack your business to complement your Lifestyle. American Express - Platinum Referral LINK American Express - Expolrer Referral Link 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
The biggest trap electricians fall into: wasting time on logos, slogans, and button colours instead of what actually makes money. If you’re stuck in distractions, this episode will snap you back on track. Get on the list 😉 HERE 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE
I’ve run my electrical business stress-free while travelling - thanks to virtual assistants. In this episode, I share exactly how I use VAs for phones, admin, and lead management, plus my simple system for training them. You’ll also hear my “Three-Lancer Technique” for finding the perfect VA without wasting time or money. The Electricians Virtual Assistant FINDER DOC 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Al...
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