Simplify to Thrive

In this episode of Simplify to Thrive, I dive into a powerful truth that many entrepreneurs overlook: if you're building your business only on social media, you're putting your income and your brand at risk. Yes, I teach social media strategies, but today I'm sharing why relying 100% on platforms like Instagram, TikTok, Facebook, or LinkedIn can hurt your long-term growth. Platforms change, algorithms shift, and accounts can disappear overnight. The solution? Evergreen content and platforms you actually own. Here's what we cover in this episode: -The power of evergreen content (like YouTube, podcasts, blogs, and even books) that generates sales for years -How I use my YouTube channel and podcast to attract clients and passive revenue streams -Why email newsletters should be the heart of your content strategy  -The importance of creating for deep thinkers and clients with higher budgets -My honest take on short-form content and how it impacts attention spans -Tools and systems you can use to streamline your evergreen content strategy If you're a service provider or content creator, this episode will help you shift from chasing algorithms to building a business that thrives year after year.

In this episode, I share why I had to build a business that doesn't rely on me being in the center of everything. Back when I was scaling to 6 figures, I thought the only way to grow was to do it all myself, serving clients, creating content, and running the backend of my business. But what it really led to was burnout. I realized if I wanted freedom and sustainability, I had to step out of the weeds and create a business model that worked without me. Inside this episode, you'll hear: How I created a life-first business model that works around my family obligations. The systems and team support I put in place to stop doing everything myself. How I use AI in my agency so my team can create content for my brand. Learn more about my coaching program to help you create an agency business where VA's do all of your client work here: https://www.almabradford.com/programs

Most service providers and agency owners focus all their energy on creating content for clients—but neglect their own brand. In this episode, I break down why building brand equity is one of the smartest long-term moves you can make in business. I share how creating a simple content system helped me grow my business over 10 years ago, and how that same system continues to bring me a steady stream of sales—even when I step away or take a break. I also share how I'll be teaching this in a new program I'm opening up soon. Learn more about my coaching programs here: https://www.almabradford.com/programs  

After a two-year break, I'm back with a brand-new direction for the Simplify and Thrive Podcast. In this episode, I share why I decided to rename and rebrand the podcast, what's shifting in my business, and the new direction I'm taking with this podcast. I also open up about my personal journey with social media—how I became addicted to constantly checking my phone, how it drained my creativity, and why I'm now choosing a more intentional and focused approach to creating content. You'll hear about: Why simplicity and focus are the key to growing your business and sales. The importance of long-form content to stand apart from the noise on social media. Why you need to create more human connection in your marketing. How I'm aligning my brand, business, and lifestyle around creativity and depth. If you've ever felt overwhelmed by the noise online and want a more sustainable, creative way to grow your business, this episode is for you. Subscribe to my newsletter: https://www.almabradford.com/

In order to grow a profitable marketing business or an agency, you need to charge premium rates. In this episode I share what my clients are doing to hit 10k a month. I also break down the math when it comes to pricing so that you can easily hit those numbers. Subscribe to my Youtube Channel Instagram My Website

For many years, I only focused on creating content on social media to attract clients to my business. But this year I decided to focus my attention on evergreen, long form content that is searchable. In this episode I share what I experienced by making that switch and how it has helped my business. Plus I share some strategies on how this evegreen content can lead to more sales in your own business. Learn more on my website and blog at:  www.almabradford.com    

I'm back after taking a long hiatus from this podcast. In this episode I share why I decided to jumpstart the podcast again and the future of this show. Plus I'm sharing what I have been working on this year. Connect With Me: Website Youtube Instagram

This is part 2 in the series on how to avoid low paying clients. To learn more about growing your service based business visit my website:  AlmaBradford.com

This is part 1 in a series on how to avoid low paying clients so that you can attract higher paying ones. If you are a freelancer, social media manager or digital marketer, you can charge a premium price for your services. But the secret to doing this is attracting clients who can afford your services. To learn more about growing your service based business, visit my website: AlmaBradford.com

Ever wondered how to do marketing for a brick and mortar location? In this episode, I'm talking to Sonja Thompkins on how to use different marketing strategies to attract people to your local brick and mortar location.   For more resources on how to grow your business visit my website: AlmaBradford.com

In this episode, I'm breaking down the difference between having a group coaching program vs selling online courses. I also share why I pivoted away from just 1:1 client work and launched courses and group coaching offers. Some highlights from this episode: Common mistakes people make when trying to sell courses and underpricing. The structure of a group coaching program. Selling high ticket and pricing your programs at a premium rate. Why group coaching programs can give you higher profit margins. Learn more at:  www.almabradford.com

Today, I am joined by Deidre Wright who is the CEO of Strategic Stories, helping executives and entrepreneurs brand themselves as industry celebrities. In this episode, we talk about: 1. How she started her journey in branding 2. Her 4-step framework that she uses to help professionals and entrepreneurs with positioning and branding 3. Her LinkedIn strategy that helps her grow her business and get more clients on the platform 4. Her powerful advice to help women overcome mindset blocks Deidre Wright previously led Business Insurance's Diversity and Inclusion Institute as Director of Engagement and Marketing where she developed strategies, partnerships, and PR for the insurance industry to collaboratively promote diversity and inclusion. Now she focuses on helping entrepreneurs and professionals get visible online, especially Linkedin. Website: www.deidrewright.com/community

Your signature system is what makes you unique and stand out from your competitors. It's also a way to streamline your workload so that you can take yourself out of the day-to-day and get other people to help you in your business. In this episode I explain how having a signature system will make growing your business a lot easier.

Not all content is created equal. If you want to attract higher paying clients, you want clients who can pay you 2k and higher per month and you want to use social media to attract those clients, you need to create the right message.  Learn more about finding clients for your service based business here:  https://almabradford.com/

In this episode, I share my business results for 2020 including wins, takeaways, and the challenges I had to face this year.  What I talk about: How I manage to still make money using an automated funnel despite the pandemic and personal challenges. How outsourcing helps me run my business 24/7. Paying yourself and leveraging your profit margin How I made investments this year to take my business to the next level. The purpose of this episode is to be transparent about what it takes to grow multiple six-figure businesses. I hope that by sharing my mistakes and experiences, you'll be ready to handle whatever challenges come your way during your business journey.

Today, I'm joined by Jamila Payne and we're discussing the topic of systems and growing a profitable business. In this episode, we discuss: How Jamila left the corporate environment to start her own consulting business. Why she changed her business model after getting burnt out. The importance of outsourcing and systems to scale sustainably. Business growth and how to create a legacy for our families. We also discuss the importance of creating the right business model that is in alignment with your lifestyle goals. Jamila is CEO of Daily Success Routine and host of the Breadwinning Women podcast. She built her career as a Marketing Executive and served as the Inaugural Director for a Entrepreneurship Center in Johannesburg South Africa where she lived for two years and traveled to 10 different countries on the continent. Learn more about scaling your service based business at:  https://almabradford.com/  

Kristen Westcott is a business growth strategist and a Director of Operations. In this interview, Kristen explains the different types of roles you need to hire for when scaling your business. Learn more about scaling your business on my website: http://almabradford.com/

Should you niche down or help everyone with your services? The answer to this question really depends on what phase of business you are in. In this episode I explain the different ways to niche. The first one is based on industry, the second one is based on niche services.  Learn more about growing your service based business here: https://almabradford.com/

Trying to appeal to everyone and mass marketing your services will actually hurt your sales. You will attract the wrong prospects if you don't get crystal clear on your ideal client. In this episode, I share my own journey of moving away from trying to help everyone and how this led to MORE revenue in my business. Learn more about growing your B2B consulting business here: https://almabradford.com/

How I made $38,711 in July I periodically create these income reports so you can get a behind the scenes look at how I run my business. The good, the bad and the uncomfortable. The honest truth is that running a business can be challenging at times. These income reports are meant to help you learn both from my successes and failures as you grow your own business! DISCLAIMER: God is the one who is responsible for my success. I put in a lot of prayer for this! Learn how to scale your services to consistent 10k months here: https://almabradford.com/free