Modern ABM strategies must go beyond identifying your ideal accounts and targeting them. Marketers can use quality data to better identify and engage high-potential accounts. This is where intent data... The post Intent Data for ABM: Identify and Win Key Accounts appeared first on Single Grain.
The cornerstone of ABM success is developing genuine connections with target accounts. This can be difficult to achieve when your leads are still in the sales funnel. This is why... The post How Dynamic Video Ads Are Revolutionizing ABM Messaging appeared first on Single Grain.
Have you noticed a sudden drop in your social media engagement? Are your posts seemingly invisible to everyone except your most loyal followers? You might be experiencing shadow banning—a mysterious... The post What is Shadow Banning and How Can You Avoid It? appeared first on Single Grain.
Key Highlights Voice search is projected to account for over 50% of all searches by 2025, fundamentally changing how users discover content online Voice queries are typically longer, more conversational,... The post How Optimizing for Voice is Transforming SEO Strategies in 2025 appeared first on Single Grain.
The relationship between artificial intelligence and search engine optimization has evolved dramatically over the past few years. What was once viewed with skepticism or even fear by many SEO professionals... The post 6 Powerful Ways to Use AI for SEO in 2025 appeared first on Single Grain.
In times of economic uncertainty, businesses face difficult decisions about where to cut costs. According to the World Economic Forum, marketing budgets are often the first casualty when recession looms,... The post Why Digital Marketing in a Recession is Crucial: And How to Do It appeared first on Single Grain.
In the wake of sweeping tariff changes implemented in April 2025, digital marketers are challenges to maintain performance while protecting margins. With a 10% baseline tariff now applied to all... The post How to Mitigate the Tariff Impacts on Your Digital Marketing Spend appeared first on Single Grain.
In today’s challenging economic landscape, digital marketers face a perfect storm of obstacles: inflation remains stubbornly high, interest rates sit at two-decade peaks, and platform costs continue to climb. Yet... The post How to Improve Digital Marketing Efficiencies Amidst Rising Costs appeared first on Single Grain.
The e-commerce landscape is facing a seismic shift as the long-standing de minimis rule comes to an end for Chinese imports. This century-old trade provision has been the backbone of... The post What Ending the De Minimis Rule Means for E-commerce Ads appeared first on Single Grain.
In light of recent news, implementing new tariffs has sent ripples through the business world, making digital marketing budgets often among the first casualties. As companies grapple with increased costs... The post How New Tariffs Might Affect Your Digital Ad Budget appeared first on Single Grain.
Launching multiple ad campaigns at once can be a powerful strategy—but only if each campaign follows precise execution. When managed correctly, simultaneous campaigns can drive brand awareness, boost engagement, and... The post Optimizing Ad Launches: A Methodology for Simultaneous Campaigns appeared first on Single Grain.
In today’s competitive digital landscape, generic LinkedIn ads simply won’t cut it. To truly connect with your audience, your ads need to be tailored to each individual—while still being scalable.... The post How to Personalize Your LinkedIn Ads at Scale: A Practical Guide appeared first on Single Grain.
Launching an effective Account-Based Marketing (ABM) campaign on LinkedIn requires strategic planning and precise execution. Many B2B marketers struggle to convert high-value leads, but with the right approach, you can... The post From Setup to Launch: Implementing a Successful LinkedIn ABM Campaign appeared first on Single Grain.
Low conversion rates on LinkedIn can be frustrating, especially when you’re investing time and resources into campaigns that simply don’t resonate. The key to breaking through the noise? Delivering ads... The post Fix Low Conversion Rates on LinkedIn with 1-1 Personalized Ads appeared first on Single Grain.
Creating an effective PPC (pay-per-click) report is essential to understanding the performance of your campaigns and making data-driven decisions. A well-structured custom PPC report not only provides insights into key... The post How to Create a Great PPC Report appeared first on Single Grain.
Sora AI, OpenAI’s newest AI model, is staged to change the marketing and business worlds, at least as far as video production is concerned. This AI breaks the mould even... The post How Sora Changes Marketing and Business Dynamics appeared first on Single Grain.
The world of commerce is undergoing a significant shift, and Amazon is at the forefront of this change. While its retail and cloud computing segments remain crucial, the company’s advertising arm... The post Amazon Advertising Tips for Success as an Amazon Seller appeared first on Single Grain.
OpenAI just announced that ChatGPT has recently been enhanced with a groundbreaking memory feature, marking a significant leap in AI chatbot capabilities. This new functionality allows ChatGPT to remember user preferences and... The post ChatGPT Gets a Memory: What You Need to Know appeared first on Single Grain.
Updated October 2023. Gretta Van Riel is a serial entrepreneurship and social media influencer who has built many an online business, like SkinnyMe Tea, The 5th Watches, Drop Bottle, Hey... The post How Gretta Van Riel Used Her 16M Social Media Following to Grow Her Businesses appeared first on Single Grain.
In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” Changes in tools like Google Analytics 4 and the... The post How to Measure Your Content Marketing ROI appeared first on Single Grain.