DiscoverSlow Flowers Podcast
Claim Ownership
Slow Flowers Podcast
Author: Debra Prinzing
Subscribed: 460Played: 18,549Subscribe
Share
© Slow Flowers LLC
Description
The Slow Flowers Podcast is the award-winning, long-running show known as the "Voice of the Slow Flowers Movement." Airing weekly for more than 9 years, we focus on the business of flower farming and floral design through the Slow Flowers sustainability ethos. Listen to a new episode each Wednesday, available for free download here at slowflowerspodcast.com or on iTunes, Spotify, and other podcast platforms.
411 Episodes
Reverse
https://youtu.be/2d9_GRnbSrI?si=_UjIQWQALrUv-8OJ
Owner of Queen Bee Blooms in St. Louis, Missouri, Elizabeth Fichter is a farmer-florist who has given a lot of thought to how she can differentiate her business from the conventional alternative. In today’s episode, she will outline six important actions you can take to better discuss the value and benefits of locally grown flowers with your B2B and B2C customers, as well as share specific things she does to keep her flowers front and center in her marketplace.
Elizabeth Fichter of Queen Bee Blooms
A few months ago, Elizabeth Fichter reached out to me about an article she was writing for the well-known farming publication, Growing for Market. The topic was a familiar one to the Slow Flowers community – how to change perceptions of local flowers with our customers. Elizabeth wanted to include the message and mission of the Slow Flowers movement in her piece, so we had a back-and-forth discussion as she worked on her article.
Writing her story was an exercise that helped Elizabeth fine-tune her message and understand what makes Queen Bee Blooms’ brand authentic and unique.
In doing the contemplative work on this piece, Elizbeth discovered what she wanted to share with others – and I invited her to join me on the Slow Flowers Podcast to continue the conversation.
I know you'll find it relatable -- and I hope it will inspire you to make some creative changes in your own floral enterprise.
Here's a bit more about Elizabeth and Queen Bee Blooms:Elizabeth is an artist and a life-long lover of flowers. She is an event designer, wedding planner, writer, dreamer and of course, farmer. For more than a century, her family has farmed the land that is now home to Queen Bee Blooms. As she writes on her website:
Queen Bee Blooms with Elizabeth and her gorgeous flowers
The flower fields at Queen Bee Blooms
“This-164-acre farm has been in my family for over 100 years. When my great-grandfather purchased it, it had already been a working dairy and crop farm since the mid-1800's. Over the years, it has been taken care of by generations before me. As a small girl, I grew up here, moved away, saw the world, worked jobs that I loved, started a family, and visited on holidays and weekends. Until my mom passed away, I never thought it would or could be mine alone. Given the opportunity (when remaining family wanted to sell it), I stopped everything in my life to return to where I began. In over 15 years, I've never looked back. I believe you end up exactly where you are supposed to be…I've followed my passion for flowers to create a farm that does things differently.
“I grow flowers not because I have to. I grow them because it feeds my soul like nothing else. Spending my days amongst this splendor is a gift that I don't take lightly. I have a responsibility of stewardship of not just this land, but especially the awe-inspiring beauty and magic it nurtures and grows. “
https://vimeo.com/916480526/02a3221db3?share=copy
Click above to watch Elizabeth Fichter's video, "Why Local Flowers?"
I’m excited to share our conversation with you today, And a special thank you to Andrew Mefferd, editor and publisher of Growing for Market, who generously shared a free link to Elizabeth’s October 2024 article, "How to have the conversation that will change perceptions around local flowers," with the Slow Flowers community so you can read it, too.
Read Elizabeth's article in Growing for Market
Find and follow Queen Bee Blooms at these social places:Instagram and FacebookCheck out Queen Bee Blooms on Pinterest
Join the Slow Flowers Member (Virtual) Meet-Up
Kate Punnett of The August Press
In news of the week, be sure to sign up to join our November 15th Slow Flowers (Virtual) Member Meet-Up for the month. It’s a timely and creative subject and I’m excited to welcome our member expert, Kate Punnett of Ottawa, Ontario, Canada,
https://youtu.be/KeVZQ9knkCM?si=um0NyuWq-JNw-KAM
Izzie Klingels of Marigold and Mint Botanicals (cover photo (c) Sean O'Neill)
Marigold and Mint is a brand quite familiar to Seattle’s local floral aficionados. It was originally a flower farm and tiny shop owned by Katherine Anderson, who later opened The London Plane, a beautiful café & floral shop. During that time, Katherine teamed up with Illustrator/florist Isvald Klingels and designer Christian Petersen to create Marigold and Mint Botanicals, originally a line of candles with custom scents inspired by the Marigold and Mint organic farm. With the closing of The London Plane at the end of 2022, Marigold and Mint Botanicals’ third iteration has emerged in the lobby of a historic Pioneer Square building – with Izzie as owner and florist. Izzie continues to support the values to which she and Katherine always adhered: using locally sourced, seasonal flowers and foliage wherever possible, with an eye toward the most unusual, wild and beautiful flora that the Pacific Northwest has to offer. Join me for a conversation with Izzie, followed by a gorgeous design demonstration!
Izzy Klingels at Marigold & Mint Botanicals; left image (c) Kyle Johnson
I first met Izzie Klingels more than a decade ago when I wandered into a jewel box of a flower boutique in an old building on Seattle’s Capitol Hill. The shop was called Marigold & Mint, and was owned by landscape architect Katherine Anderson, past guest of this podcast.
Izzie Klingels and her florals; left image (c) Sean O'Neill
The shop was curated with lovely items and focused exclusively on locally-grown flowers. Izzie’s illustrations of marigolds and other blooms communicated the brand on signage and the shop’s website. I later featured Izzie in a feature on Fashion as influence on Home Design for the October-November 2013 issue of Gray Magazine, in which we asked Northwest style makers for their personal take on fashion's role in culture, art, architecture and decor.
Design by Izzie Klingels of Marigold & Mint Botanicals (c) Kyle Johnson
Izzie studied Fine Art at Chelsea School of Art in London. After graduating she founded Lazy Eye, making videos and tour visuals for bands such as Death in Vegas and Beth Orton. She has worked commercially as an illustrator and director for a diverse range of clients including Topshop, Oasis, Volvo, Cowshed, Random House and Italian Marie Claire. She now focuses equally on non-commercial work, recently exhibiting in Los Angeles, London and Seattle.
Seasonal Florals by Marigold & Mint Botanicals
Relocated to Seattle, Izzie finds inspiration in the damp lushness of the region and the dark mystery of the old growth forests and mountains that surround it.I loved visiting Izzie at the newest iteration of Marigold and Mint Botanicals, located in the vestibule at 401 1st Ave S, between two neighbors, both independent retailers, Flora & Henri and General Porpoise Doughnuts.
Find and follow Marigold & Mint Botanicals on Instagram and Facebook
illustrations by Isvald Klingels
View Izzie Klingels art and illustration website
Listen to past episodes featuring Katherine Anderson of Marigold & Mint and The London Plane
SLOW FLOWERS Podcast: Marigold & Mint’s Katherine Anderson – a leading eco-floral entrepreneur (Episode 134)
Episode 456: Lessons from The London Plane Flower Shop with founder Katherine Anderson and manager Jeni Nelson
Slow Flowers WORLDWIDE Summit News
Last week, we reminded you to grab your ticket for the Slow Flowers WORLDWIDE Summit, scheduled for January 9-11, 2025. And congratulations to 55 of you who took advantage of the Early Bird special. We’re so excited to see you in the virtual, online conference that features 15 expert sessions on all of topics that are important to the Slow Flowers Movement – ranging from sustainable business methods, to community building, to flower farming, floral design, and weddings.
https://youtu.be/azIvryBpa9U?si=AeFTkOqj5-PE9EcB
There are small and sizable ways to improve on the practices and habits we’ve relied on for far too long. Today’s guest, wedding and events designer Blair Lynn of Sweet Blossoms, has done tons of research to bring a zero-waste focus to her studio – and she’s sharing those tips with us today. The conversation draws from a guest column Blair wrote for Slow Flowers Journal’s Summer 2023 issue, and we tease out those details in our conversation. From Blair’s perspective, your sustainable choices are good for the planet, but they can also be great for client development and help your bottom line. As a bonus, Blair filmed a late autumn floral design demonstration using chicken wire mechanics and all locally-grown and foraged ingredients. You’ll love what she has created!
This conversation builds on a Business of Flowers column Blair contributed to the Summer 2023 issue of Slow Flowers Journal, called “The Sustainable Studio.” Blair has devoted many seasons to challenging herself to eliminate waste and single-use plastic, not to mention sourcing domestically as much as possible for her designs.
Blair is a Maryland-based floral designer whose business focuses on green and sustainable practices wherever possible. She places a high priority on ordering flowers from domestic farms and works to cultivate relationships with as many local farmers as she can. She composts all organic waste, and recycles at least 75% of all materials used in the studio. All designs are foam free. She has been featured in Slow Flowers Journal, Washingtonian Magazine, and Florist’s Review.
She wraps up our conversation with a seasonal design demonstration using flowers from fellow Slow Flowers members Grateful Gardeners, a flower farm owned by Sarah Daken and Tom Precht. You’ll see dahlias, zinnias, cosmos, celosia, forged field grasses, not to mention hydrangeas from Blair’s own shade garden. It’s a beautiful inspiration to wrap up an inspiring conversation.
Thanks so much for joining me today!
Find and follow Sweet Blossoms on Instagram and Facebook
Here's your free download of the PDF of “The Sustainable Studio,” Blair’s column written for Slow Flowers Journal.
The Business of FlowersDownload
Slow Flowers WORLDWIDE Summit
And for a bit of Slow Flowers NEWS: On October 15th, we announced the details about the Slow Flowers WORLDWIDE Summit, scheduled for January 9-11, 2025. This will be an entirely virtual, online conference, so no worries about exhausting your travel budget. You will enjoy 15 expert sessions on all of topics that are important to the Slow Flowers Movement – ranging from sustainable business methods, to community building, to flower farming, floral design, and weddings. You’ll hear from a diversity of speakers representing floral enterprises in the U.S., Canada, the U.K., and Australia – not to mention panels from groups around the globe who are emulating the Slow Flowers Movement.
And if you grab your ticket by midnight Pacific Time on October 31st – that’s tomorrow night – you can save $50 off the already very affordable ticket price. If you miss the deadline, remember, Slow Flowers Society members always receive a discount off of the general registration pricing. You’ll hear much more in the coming weeks – I can’t wait for you to dive into the amazing content we are curating for you and your floral journey.
Thanks to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability,
https://youtu.be/8HdQwcsoIfo?si=bUuM9g2uKCT5y1Hx
We’re diving deep into the world of lily growing, with two experts who share their advice and know-how. Today’s episode was recorded as our October Slow Flowers Member Meet-Up and we have had many requests for the replay video and audio – so you’re in for a real treat. Gretel Adams of Sunny Meadows Flower Farm and Ko Klaver, a plant and bulb specialist at Zabo Plant discuss LA hybrid lily planting and harvesting methods and more. You’ll also learn how Sunny Meadows Flower Farm uses lilies in their mixed bouquet program for mass market and grocery customers. It’s a true lily fest to inspire us all!
In love with liilies (c) Flowerbulb.eu for all images
Thanks to the team at Flowerbulb.eu, we have a fabulous episode to share with you today – and yes, it’s all about lilies!
Lilies and Dahlias - a beautiful combination
Gretel Adams is a longtime Slow Flowers member, who with her husband Steve Adams, owns a thriving and diversified flower farm in Columbus, Ohio – Sunny Meadows Flower Farm. We asked Gretel to team up with Ko Klaver, Zabo Plant's bulb specialist who’s well known in growing circles as a bulb and plant supplier for farms of all sizes.
Double lilies (rose lilies)
Together, they presented a fabulous tutorial for our community’s October member meet-up and we want to share the video and audio with you today. We’ll start with Gretel’s presentation about Sunny Meadows Farms’ lily-growing program, learn about her favorite cultivars (and why she loves them), as well as her planting calendar for a 33-week program that allows her to have lilies basically from Easter to Thanksgiving – amazing.
Armloads of lilies -- who could resist?!
Enjoy Gretel's Slide Show here:
Sunny Meadows Flower Farm_Lilies PresentationDownload
Ko adds his expertise as a lily bulb broker, as he walks us through the recently published Lily Master Class resource developed with funding from Flowerbulb.eu.
Download the Lily Master Class PDF here:
Grower's Guide LiliesDownload
Also, Gretel and Steve Adams teach a great course called Growing Cut-Flower Crops in Hoop and Greenhouses, offered by our sponsor The Gardener’s Workshop. You can find a link in today’s show notes to Sign Up for a FREE sneak peek into the course, including special tips for growing lilies in greenhouse environment, maintenance and ventilation.
Learn more:Follow Sunny Meadows Flower Farm at these Instagram accounts: @sunnymeadowsflowerfarm, @flowerfarmer and @flowerfarmette
Follow Flowerbulbsdotcom on Instagram
Follow Zabo Plant on Instagram
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.
Thank you to The Gardener's Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you'll want to check out the course offerings at thegardenersworkshop.com.
And thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists. Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner. Don't have time to build your own? They also have turnkey units available.
https://youtu.be/XPwCOnCEJQ4?si=QvkEM8TfN2ZhNilS
“Diamond Day” is a charming 1970s folksong by English singer-songwriter Vashti Bunyan. The lyrics about a sweet family farm inspired Caitlin Carnahan, today’s guest, to borrow its title for her business, Diamond Day Bouquet. The farm specializes in unique and old-fashioned, garden-style flowers grown organically and with love. Caitlin has developed an expertise growing for the grocery and wholesale market, which we discuss in our conversation. Join me on a visit and be inspired by the many botanical varieties that thrive in this idyllic place.I first met Caitlin Carnahan of Diamond Day Bouquet through my dear friends, Karen and Kristina, who subscribed to Caitlin’s CSA flower service – back when she had time to offer one. They are neighbors of Diamond Day Bouquet, since all live on Egg & I Road in Chimacum, Washington, a tiny town with population of 1,500, located outside Port Townsend.
Caitlin Carnahan of Diamond Day Bouquet
Egg & I is both a location and also a piece of agricultural history, the title of a humorous 1940s memoir by American author Betty MacDonald about her adventures living on a chicken farm. The story later hit the big screen as a 1947 film starring Fred MacMurray and Claudette Colbert.
Needless to say, while they do keep chickens, the farm on Egg & I Road is now Diamond Day Bouquet, known for growing unique specialty cut flowers with character, and Caitlin loves to share the story of her blooms that far surpass big-box-store options.
Seasonal flowers at Diamond Day Bouquet
Here’s a little more about Caitlin: After working several years painting scenery for Seattle area theatre productions, Caitlin began her agricultural life as a vegetable farmer. She and her partner Greg Reed ran away from the city in search of the good life. After much adventuring they landed on Vashon Island, where they managed a small vegetable farm. Every season the flower patch grew a little larger, and after relocating to the Olympic Peninsula they were able to realize their dream and buy five acres to grow on - Diamond Day Bouquet was born, as well as their two beautiful children. Greg is a teacher at the local high school and Caitlin calls him the farm’s handyman, its voice of reason and saving grace.Follow Diamond Day Bouquet on Instagram
Where you can find Diamond Day Bouquet flowers: The Port Townsend Food Co-opThe Chimacum Corner FarmstandThe Seattle Wholesale Growers Market.
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.
Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers' hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com
And thank you to Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.
I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor,
https://youtu.be/cSGfpRJ4meU?si=p5pd7fNS8uD5gKqU
Kit Wertz and Casey Schwartz are a gifted sister duo who own Flower Duet, a dynamic studio serving Los Angeles and the greater Southern California region. Their diversified floral enterprise ranges from lavish beachfront weddings to popular design workshops for local botanical gardens and cultural institutions. They also provide flowers for an impressive lineup of corporate clients and today, you’ll hear all about Flower Duet’s best practices and advice for attracting, maintaining, and serving corporate event florals for your market.
Kit Wertz (left) and Casey Schwartz (right) of Flower Duet won a Details Flowers Software package at the Slow Flowers Summit in 2021.
I met Kit and Casey, the sisters behind Flower Duet, more than 10 years ago, when they wrote a sweet review of my Slow Flowers book in their newsletter. It was one of those unexpected surprises that led to meeting in person later that year when I was in Los Angeles and they hosted a book event for me in their fabulous studio.
Since then, we’ve done many collaborations, including presenting Kit and Casey as speakers at the 2nd Slow Flowers Summit, featuring their stories in numerous magazine, book, and podcast projects, and many more floral adventures.
Casey Schwartz and Kit Wertz, Flower Duet LA
While planning to resume our monthly Slow Flowers member virtual meet-up for September, I wanted to focus on helping our member build their businesses and expand their horizons. And I thought of Flower Duet’s very robust corporate portfolio that includes everything from product launches, team building, galas, ongoing floral services and more.
Kit and Casey were enthusiastic about our invitation and they recently presented for the Member Meet-Up. You can watch the replay video or listen to the audio today. I do encourage you to come over to slowflowerspodcast.com for Episode 685 to see the slides of their presentation – it’s filled with useful and important tips for building a corporate floral focus in your studio, shop or flower farm.
_Growing Corporate ClientsDownload
Plus, the session wraps up with Casey’s floral design demonstration that was headed to a corporate delivery immediately after our recording.
Click here to sign up for Flower Duet’s beautiful and very useful newsletter where you can learn about all of the workshops and learning opportunities from Kit and Casey.
After our member meet-up, I heard from a number of attendees who raved about Flower Duet’s tips and advice, including this "rave" below:
“I really got a lot out of the Meet Up! I immediately went in and beefed up our Google Maps listing, for instance, and we're going to add bios to our website: --Among two concrete takeaways we got from the meeting. I hope to be an even better, positive presence for Slow Flowers. Thank you for the huge amount that you do!” Kim Bryan of Parsley & Rue
Thank you, Kim, for a ringing endorsement of the value of our membership community!
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.
Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers,
https://youtu.be/Ns4hRz816No?si=-_mUx9ElsSCtPQ9Q
Decades of flower farming experience add up to a new, 336-page reference guide called “Floral Standards,” compiled by members of the Seattle Wholesale Growers Market. Join me for your first chance to see a preview of this book, and to learn from some of its creative team members. Learn how you can get your hands on this incredible guide to best practices and product specifications for 230 floral crops – from Abelia to Zinnia and more!
Floral Standards by Seattle Wholesale Growers Market's flower farmers
Today, I’m joined by three of the many people responsible for Floral Standards, a book that’s by flower farmers for flower farmers, introducing production and harvest know-how for 230 floral crops – all with the goal of helping specialty cut flower growers be successful.
Table of Contents - Floral Standards by Seattle Wholesale Growers Market
As many of you know, I have been closely aligned with the Seattle Wholesale Growers Market since the pioneering producers’ cooperative was merely an idea hatched by a group of flower farmers in the Pacific Northwest. Established in 2011, the Growers Market is the gold standard and business model for many regional flower hubs across North America, as more cooperatives and collectives strive to professionalize flower farming. Through their leadership we have witnessed an important shift in the floral marketplace – one that has inspired thousands of flower farmers, farmer-florists, floral designers, and consumers to be more thoughtful and discerning about their floral sourcing choices.
The compilation of FLORAL STANDARDS took place over a number of years, initiated by an idea to create “specification sheets” for the many products grown and marketed by member farmers.
Led by longtime board member and co-founder Diane Szukovathy, also co-founder of Jello Mold Farm, member growers invested hundreds of volunteer hours to document their successful approaches to selection, care, harvest, and post-harvest, as well as advice for packing, shipping, and supplying customers ranging from wedding and event designers to mass market retailers. They researched vase life for numerous varieties, noting recommended cultivars for commercial growing and singling out grower favorites.
Floral Standards is hot off the press as of last week, and today I’m joined by Brad Siebe, the Market’s general manager, Vivian Larson of Everyday Flowers, a co-founder of the Market, and her cohort Diane Szukovathy, who share the story of how this amazing project was created and how it will help you. I’m so excited to host our conversation and to introduce Floral Standards to the Slow Flowers community of flower farmers and florists, not to mention cutting garden growers like me. Let’s jump right in and get started – and welcome Brad, Diane, and Vivian to the Slow Flowers Podcast.
As I mentioned, the farmers asked me to write the foreword to Floral Standards. It was quite special to be part of that experience as I reflected on the trailblazing strides of all my flower farmer friends whose beautiful, local, high-quality botanical product I have cherished using year in and year out since 2011.
Foreword by Debra PrinzingDownload
ORDER: Copies are available from the Seattle Wholesale Growers Market.
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspira...
https://youtu.be/s9Rcn7C_F9A?si=IeP-3B9Qcl6ruZO5
Paulina Nieliwocki is celebrating her 10th anniversary as owner and creative director of Blue Jasmine Floral, a New Jersey-based shop and studio serving the greater New York City-Hudson Valley-New Jersey region with wedding and event florals. I’ve always loved how Paulina combines color palettes, floral shapes, and botanical textures to create her pieces -- and today, we’re in for a treat because she’s designing on camera to share a signature arrangement in a vintage footed compote.
Paulina Nieliwocki, owner, lead designer, and creative director of Blue Jasmine Floral
I’m so happy to welcome Paulina Nieliwocki of Blue Jasmine Floral to the Slow Flowers Podcast today. I love following Paulina’s posts on social media – she always shares the most beautiful floral designs on Instagram. They are feminine, colorful and unexpected botanical combinations that make me look at her floral choices and think: why haven’t I used that or maybe I should pair those floral colors!
Blue Jasmine Floral - Studio (c) Fine and Fleurie
I’ve been wanting to interview Paulina for a while, and with her return to Holly Chapple’s Flowerstock next month, the timing was perfect to highlight Paulina. Flowerstock will take place October 13-15, at Hope Flower Farm in Leesburg, Virginia.
Paulina has taught at several past Flowerstock events, and next month, she will join Holly Chapple, Robbie Honey the Accidental Botanist, LaParis Phillips of Brooklyn Blooms, and Frida Kim of Frida Kim Flowers from London.
Here’s a bit more about Paulina:
Blue Jasmine Floral - foam-free baby shower installation
After many years as a high school language teacher and translator Paulina was ready for a new adventure that challenged her while still feeding her creativity. Flowers had a big impact on her as a child. Her memories of picking wildflowers for my grandmother and making little arrangements for her family, propelled this floral design journey.
In 2014, Paulina left teaching high school and opened Blue Jasmine, naming it after her grandmother’s favorite bloom, with the idea of providing and teaching an aesthetic that spoke to my idea of beauty – wild, whimsical, artful, and refined.
Blue Jasmine Floral tabletop design for LaTavola linens
We’re so thrilled that Blue Jasmine Floral has been a Slow Flowers member for many years and it’s a joy to share today’s conversation with Paulina to inspire you.
Follow Blue Jasmine Floral on InstagramFollow Blue Jasmine Floral on FacebookFind Blue Jasmine Floral on Pinterest
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.
Thank you to Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.
Thank you to The Gardener's Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you'll want to check out the course offerings at thegardenersworkshop.com.
I’m so glad you joined us today!
https://youtu.be/ApiN1ZdzaGk?si=bLQsoZe7XzSmvhyA
https://youtu.be/EwxlC8aXfrM?si=kXu6PgqkYz9vlish
Nothing beats a flower farm tour – and I couldn’t say no to the chance to visit Free Range Flowers in person last week. It’s a beautiful, sustainable cut flower farm and design studio just miles away from the Canadian border outside Bellingham. I’m so happy to share my conversation with farmer-florist Celeste Monke recorded after we walked through the fields and high tunnels where dahlias were exploding and the landscape’s autumn palette glowed with rudbeckia, zinnias, amaranth, lisianthus and much more.
Jay Roelof and Celeste Monke, Free Range Flowers
A few weeks ago, I previewed the South and Central ASCFG Regional meeting with Slow Flowers members and veteran flower growers Chet and Kristy Anderson and their son Chet Anderson Junior, of The Fresh Herb Co. – I hope you enjoyed that episode as much as I did. Today, I’m previewing another upcoming ASCFG regional meeting with Celeste Monke and Jay Roelof own Free Range Flowers outside Bellingham, Washington.
Free Range Flowers
Seasonal harvest at Free Range Flowers
Longtime Slow Flowers members who cofounded the farm in 2016, Celeste and Jay bring their amazing, high-quality floral crops, to the Seattle Wholesale Growers Market, which is how I’ve become acquainted with them and their shared passion.
Free Range Flowers (c) Caylie Mash Photography
Free Range Flowers are organically grown and rainwater fed, raised on Nooksack land in a larger farm project of environmental and social sustainability. Celeste is all about her hands in the dirt and heart on her sleeve. She has a penchant for seeds, herbs, and organization, while Jay is a plant reader with laser vision who can engineer almost anything. He keeps the equipment maintained and the plant babies happy from seed to harvest while setting the whole team up for success.
Celeste in the design studio
They believe their shared actions of cultivating healthy soil, sowing seeds, propagating plants and harvest create a sense of belonging and connection to place.
Jay at Free Range Flowers
I’ve been wanting to visit Free Range Flowers for years, and the occasion of the upcoming ASCFG regional meeting in Bellingham, which includes a tour of Free Range Flowers, was the impetus to travel north from Seattle last week to do just that. I joined Celeste and Jay, and shared the farm lunch with them and two of their crew members, Abbie and Shef – imagine working for several hours and then sitting down to a delicious, home-cooked meal featuring veggies and herbs from the farm. Thank you Celeste and Jay!
Floral design by Free Range Flowers
Find and follow Free Range Flowers on Instagram and Facebook
Bouquet by Free Range Flowers
A special note about the ASCFG Meeting, taking place September 24 & 25 in Bellingham.
In addition to Celeste’s presentation: Profitability for Cut Flower Farmers, attendees will learn from several other Slow Flowers members, including Joan Thorndike of Le Mera Gardens and her daughter Isabella Thorndike Church of Jacklily Seasonal Floral Design, who will present “Le Mera Gardens over the Decades”; and from Diane Szukovathy of Jello Mold Farm, whose presentation on “Making the Road as We Go,” reflects on the amazing story of the Seattle Wholesale Growers Market. Erin McMullen of Rain Drop Farms will be there to welcome everyone as she has been serving as the regional director for ASCFG. It will be a wonderful two days for our community who attend.
Listen & learn from these talented women -- all are past guests of the Slow Flowers Podcast:
Episode 585: Diane Szukovathy and Dennis Westphall of Jello Mold Farm on the 10-year publication anniversary of The 50 Mile Bouquet
Episode 446: Checking in with Melissa Feveyear of Terra Bella Flowers; plus, kicking off our Stories of Resilience series with Celeste Monke of Free Range Flowers
https://youtu.be/shykxxG81v8?si=fQxmKPV-QDTjz1yo
At this time of year, I’m feeling those back-to-school vibes -- and more importantly, seeking more knowledge – so I’m happy to feature floral educator Sarah Berquist, who teaches sustainable flower farming and floral entrepreneurship to college students at the Stockbridge School of Agriculture. Join me to learn about her inspiring approach to educating farmer-florists of the future.
I’m so happy today to share an extended episode that introduces our community to what’s happening in flower farming and floral design education at the university level.
Over the past two years, I’ve so enjoyed getting to know Sarah Berquist, a Slow Flowers member based in Amherst, Massachusetts. She originally joined as a member under her business name, Flowers by Sarah B, but I later learned that she is a floral educator at University of Massachusetts-Amherst.
Students at campus farmers' market
While Sarah’s entre into floral design began as a fun side-gig, she has taken a leadership role at U-Mass’s Stockbridge School of Agriculture in developing floral design and farmer-florist curriculum for college students in the Sustainable Food and Farming program.Here is the Stockbridge Floral Program's new home on the Stockbridge website!
Flower Wall with Students
I’ve been so inspired to learn about the first credited Retail Floral Design course, which is in its second year, as well as the farmer-florist practicum that will also be offered again next semester.
Dahlia Harvest
I invited Sarah to share the story of her emerging floral education program. After you hear our 30-minute conversation, you’re in for a treat. Last week, during the first week of the fall semester, Sarah gathered with some of her returning students to record their insights about growing and designing through a sustainability lens. You’ll hear their voices in the podcast audio, but if you have time, I encourage you to watch the video above, where you’ll see them in the field harvesting, and follow them into the drying room. I know you’ll be as inspired as I was to hear from the future leaders of our Slow Flowers Movement!
Stockbridge Floral Design students in greenhouse
Let’s jump right in and welcome Sarah Berquist of Stockbridge Floral Design at the Stockbridge School of Agriculture. Head’s up – we’re going to be working with Sarah and her students to identify internship opportunities, so if you’re interested to learn more, I’ll share Sarah’s contact information in our show notes, as well.
Follow Stockbridge Floral Design on Instagram
Download Sarah's recap of the Stockbridge School of Agriculture Floral Design Program (2023-2024 Summary)
Stockbridge School of Agriculture Floral Design ProgramDownload
Slow Flowers Member Meet-Up for September
Casey Schwartz and Kit Wertz, Flower Duet LA
And a quick note to remind you that coming up this Friday, September 13th (9 am PT/Noon Eastern), we are resuming our monthly Slow Flowers Member Virtual Meet-Up. Join me in the Zoom Room! Our special guest experts will be Casey Schwartz and Kit Wertz of Flower Duet, an LA-based studio. The sisters will share how they have built a special niche serving corporate and event clients – you’ll be sure to learn something new!
Click here to pre-register for the September 13th Meet-Up
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.
https://youtu.be/OwiLNusDFHo?si=kPHMwNpLevdMkOSr
Like me, so many of our Slow Flowers practitioners have careers rooted in horticulture. And today’s guest, Lisa Dailey of Highlands, North Carolina-based Cultivation, shares how she brings Slow Flowers to her community by melding landscape and cutting garden design and consultation with organic floral design. It all comes together for Lisa and her colleagues at this weekend’s Dazzling Dahlia Festival, the 14th annual celebration that includes a dahlia bloom competition, floral vignette installations throughout the community, workshops, bouquet and tuber sales, and more. Join me to learn all about the floral fun.
Lisa Dailey’s path to flowers is probably genetic, as she credits her grandmother and mother for teaching her and nurturing a love of nature.
As she notes, “having such pure intentional gardeners cultivate me, how could I be anything else but a horticulturist?” Lisa grew up in Savannah, surrounded by live oaks, camellias and azaleas, not to mention centuries-old gardens. She was equally influenced by the mountains of Highlands, North Carolina, where she spent childhood visits to family. Now, she spends time in both communities, while living and working year-round in Highlands.
With a bachelor’s degree in agriculture from the University of Georgia, Lisa spent much of her early career working in consumer gardening as an educator. In Highlands, she has returned to her horticultural roots through a consultancy called Cultivation, a business that combines all of Lisa’s areas of expertise -- gardening, landscape design, healthy soil and botanical floral design. She works with residential clients to enhance their gardens. But she is also deeply involved in programs to promote native plants and horticulture.
Lisa joined me this week to share how her love of dahlia growing has inspired her volunteer efforts to promote the Dazzling Dahlia Festival, a program of the Highlands Historical Society, which takes place this weekend, September 5-7th. There are many facets to this event, which began quite modestly as an exhibition of single dahlia blooms submitted by individual growers. Through the efforts of community volunteers, the celebration has exploded, especially post-COVID. “Flower Power,” the 2024 festival, includes dahlia competition for amateur and professional growers, a floral vignette invitational with installations throughout the community, plus music, storytelling, food, docent tours, and other community activities.
Let’s jump right in and learn more. Lisa invited fellow dahlia lover Kim Daugherty to introduce us to the festival; and then we talk floral design, dahlia growing, and more.
Find and follow Lisa Dailey of Cultivation on Instagram
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.
Thank you to The Gardener's Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you'll want to check out the course offerings at thegardenersworkshop.com.
And Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.
https://youtu.be/IqJU6_Qp0QE?si=GMjliuNJQWgkrKjM
Chet and Kristy Anderson are flower farming pioneers, having operated The Fresh Herb Co. for more than four decades, supplying farmers’ markets and Whole Foods shoppers in the Rocky Mountain region, selling their flowers direct to local customers, and hosting weddings and events at their beautiful farm in Longmont, Colorado. Joined by their adult son, also called Chet, they continue to expand The Fresh Herb Co., including its impressive, year-round lily program. Next week, they will open their farm to fellow growers as part of the regional meeting for the ASCFG – and today’ you’ll enjoy a preview.
Chet and Kristy Anderson, photographed at the 2015 Field to Vase Dinner (c) Certified American Grown
I am especially excited to talk today with the Anderson family – parents Chet and Kristy, and their eldest son, Chet. His brother Nick is also involved in the family business. This is a forty-one-year-old operation, beginning with culinary herbs and salad greens, and for the past 20 years, having a focus on specialty cut flowers, hanging baskets, succulent bowls, and yes, of course, those beautiful herbs. The year-round greenhouse program produces 6,000- to 8,000 Asiatic and Oriental lilies each week, which is nothing short of mind-blowing.
The Fresh Herb Co.'s Oriental lilies
I first met Chet and Kristy when I was invited to speak at the Denver Botanic Garden in 2011. Their embrace of my passion for Slow Flowers led to an invitation to tour their farm, and my collaborator, photographer David Perry, and I immediately knew we wanted to include their story in the book we were creating – which eventually became The 50 Mile Bouquet, published in 2012. Read that story below:
Rocky_Mountain_Flowers_The_50_Mile_BouquetDownload
I’ve been back to lecture and teach at DBG, but also was privileged to attend two of the Field to Vase Dinners that Chet and Kristy and their family hosted during my years helping to get Certified American Grown’s farm dinner program off the ground.
What a delightful chance to reconnect today, get caught up on what these talented flower farmers and entrepreneurs are doing, and to include a discussion specifically about growing lilies in crates, under glass, for a massive year-round sales program.
Those of you who will attend the ASCFG regional meeting on September 11-12 are in for a huge treat. For the rest of you, we have a bonus video tour that the two Chets dad filmed and recorded for us.
Listen: Chet and Kristy Anderson on the Slow Flowers Podcast - Episode 177 (January 20, 2015)
Watch: Slow Flowers Member Meet-up with Chet and Kristy - April 8, 2022
https://youtu.be/3ksL77fmigA?si=mGKl-Usq_IYbtFOP
The Fresh Herb Co. lilies
Bonus: Lily Tips from The Fresh Herb Co.:Asiatic and Oriental Lilies are some of the world’s most popular cut flowers…..and for good reasons.
They have been grown around the world for centuries, they come in a dizzying array of forms and colors, and they have an exceptional vase life of 10-14 days. A value flower if there ever was one!
Asiatic Lilies are characterized by their slightly smaller bloom size, warm tone colors (yellow, orange, red), and little to no fragrance.
Oriental Lilies, by contrast, have far larger blooms, are typically cooler tone colors (white and light to dark pink), and have an exquisite vanilla/nutmeg-like fragrance!
If you have never tried lilies before, now is the time to buy a few bunches and see if they don’t become your new favorite cut flower!
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors.
https://youtu.be/pDSIccF_SF4?si=XwzwLRt-FlclsTPq
We know that there’s been widespread embrace of the Slow Flowers Movement across the world, especially in countries that have seen their flower production move overseas. While the concept of Slow Flowers started right here, the term and philosophy have been adopted and embraced worldwide – and we definitely take credit! It’s inspiring to meet folks across the globe who are bringing local flowers to their communities – and today, you’ll meet Coralie Vinet, an organic flower farmer and farmer-florist in Western France, whose farm I recently visited.
Last week, you joined my visit to the magical place called Mill on the Rock with Tara Kolla, as we discussed her journey from owning Los Angeles-based Silver Lake Farm to her idyllic destination venue in Western France.
A day on a French Flower Farm, with Debra, Tara Kolla, and Coralie Vinet of Les Singulières Ferme Floral
Coralie Vinet and Debra Prinzing
And this week, I’m sharing the other stop on that trip – to visit to Les Singulières Ferme Florale and a conversation with organic flower farmer Coralie Vinet.
Floral design by Coralie Vignet (c) ELISEGD
After fifteen years as a florist working in various craft shops in the Grand-Ouest region of France, Coralie returned to the origins of plants, driven by her human and ecological convictions. She created “Les Singulières” a flower farm in April 2022. Now in her third season, Coralie writes this on her website:
Flowers by Coralie Vinet of Les Singulières
"We cultivate seasonal organic flowers in the Vendée climate, respecting the soil and its biodiversity. Our production technique has a low ecological impact as we produce unique, imperfect and poetic flowers. We offer farm bouquets, naturally composed of wild flowers. Inspired by SLOW FLOWERS, our floral production respects the environment and its resources."
Floral Art Workshop at Mill on the Rock
In this interview, you’ll also hear the voice of Tara Kolla, who both introduced me to Coralie, she also provided French-to-English translation for the interview. Let’s jump right in and get started – and meet Coralie and Tara.
You’ll also find links to details about the upcoming Flower Art Workshop, taking place at Mill on the Rock on September 28th.
The session includes lessons in hand-held bouquet-making, wreath creation and vase composition. Lunch and snacks are included, plus tips for growing your own as well as a flower foraging as you are invited to wander through Tara’s garden at Mill on the Rock.
If you’re in Europe, it’s just a day’s trip to attend – and I encourage you to check it out!
Find and follow Corlie on Instagram and Facebook
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.
Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.
And thank you to Longfield Gardens,
https://www.youtube.com/watch?v=nfjE0dyUdhs
Urban flower farmer Tara Kolla, owner of Silver Lake Farms in Los Angeles.
When she owned and operated Silver Lake Farms, Tara Kolla was one of Los Angeles’s pioneering urban flower growers.
She helped change legislation to approve backyard flower farming and was a popular vendor at Hollywood Farmers’ Market.
In 2016, Tara and her husband dramatically reimagined their lives and moved to the La Rochelle region of France. They bought a 18th century stone millhouse and poured just as much love and care into its renovations as Tara had once devoted to growing flowers.
Earlier this month, I visited Mill on the Rock and today, I’m sharing a beautiful conversation to catch up listeners on the next chapter of Tara’s floral story.
This iconic photo is showing up everywhere and I am so lucky it's mine! So symbolic of slow, locally-grown flowers. Design and truck: Tara Kolla, Silver Lake Farms (Los Angeles) (c) Debra Prinzing
Today’s episode is a very special one as we reconnect with former Los Angeles organic flower farmer Tara Kolla – consider this a new installment of our collection of “where are they now?” follow-up shows!
Fans of the Slow Flowers Movement first met Tara in 2012 in the pages of The 50 Mile Bouquet, the little book that launched so much awareness around local, seasonal, and sustainable flowers. I featured Tara in a chapter called “Flower Patch Politics,” profiling Silver Lake Farms, her urban, organic food and floral enterprise. Hers is an inspiring story of transitioning from a career in PR and Marketing in 2003 to become a farmer growing a diversified mix of flowers, organic greens, and vegetables. Tara’s story not only wowed our readers, but wowed her customers across the City of Angels. She became a passionate advocate who revived a 1940s-era “truck gardening” ordinance that neighbors insisted only permitted residential gardeners to sell the excess food they grew – NOT their flowers.
We captured Tara’s story with photography by David Perry, and I’ll share a PDF of the full chapter as a bonus in today’s show notes for you to download and read. In April 2014, Tara also appeared as a guest on the Slow Flowers Podcast, Episode 314.
Flower Patch PoliticsDownload
By then, I was living in Seattle, so I managed to stay in touch with Tara long-distance. She visited us in Seattle once; I visited her in Los Angeles; IG was just taking off, so of course we followed one another – and then, to my surprise, in 2016, Tara posted that she was moving to France! I was enthralled by her story – seemingly ripped from the pages of Peter Mayle’s bestseller, A Year in Provence, about the renovations of an ancient edifice and a new life built around it.
Mill on the Rock potager
Roses at Mill on the Rock
If you followed Tara’s Silver Lake Farms account on IG, you also saw news of her transition to Mill on the Rock. Today, you’re in for a treat because I visited Tara when I was in France earlier this month – and we recorded a laughter-filled episode that continues her amazing tale.
Floral Art Workshop at Mill on the Rock
Flowers are (of course) part of the story, and Tara’s upcoming event at Mill on the Rock, a retreat venue in France’s La Rochelle region, is at the heart of it. Learn more about the upcoming Flower Art Workshop, taking place at Mill on the Rock on September 28th.
The session includes lessons in hand-held bouquet-making, wreath creation and vase composition. Lunch and snacks are included, plus tips for growing your own as well as a flower foraging as you are invited to wander through Tara’s garden at Mill on the Rock. If you’re in Europe, it’s just a day’s trip to attend – and I encourage you to check it out!
Stay tuned for next week’s Episode 678 – you’ll want to watch and listen to Slow Flowers Visits France Part Two, and tour Les Singulieres, a French flower farm that Tara took me to.
https://youtu.be/4dzbUJnM3Nw?si=UXmjbry0cAV3qUkj
Farmer-florist Stacy Marshall recently opened her beautiful flower farm in historic Poulsbo, Washington, to host British sustainable design educator Rachel Wardley of Tallulah Rose Flower School. I spent a morning visiting with these two floral friends to learn about their recent collaboration to elevate local flowers, seasonal flowers, and sustainable practices.
Stacy Marshall (left) and Rachel Wardley (right) at Petal & Pitchfork Farm in Poulsbo, Washington
Stacy Marshall says she has realized a long-held dream to learn floristry skills in an immersive setting from an experienced, talented designer. This past July, she hosted UK-based floral educator Rachel Wardley of Tallulah Rose Flower School, who traveled to Poulsbo, Washington, to lead an intimate, five-day session for a group of students, including Stacy, who hosted the workshop at Petal & Pitchfork Farm and also supplied many of the seasonal blooms for Rachel’s instruction and the students’ hands-on projects and installations.
Scenes from the Floral Immersion workshop at Petal & Pitchfork Farm (c) Rachel Wardley
The sold-out workshop attracted the attention of the local press, and Kitsap Sun daily newspaper sent a reporter and photographer to document the session. I was thrilled to see Slow Flowers mentioned in the context of Stacy’s story as a Slow Flowers member – see link to that story below.
Debra Prinzing of Slow Flowers visits Stacy Marshall of Petal and Pitchfork Flower Farm (right) and Rachel Wardley of Tallulah Rose Flower School (center)
Stacy and Rachel invited me to stop by for a visit, and it was a true delight to make the Saturday morning drive to Washington’s Kitsap Peninsula, to meet them, and record our conversation for you.
Here’s a bit more about both women:
Petal and Pitchfork Farm
Stacy Marshall at Petal and Pitchfork Farm
Flowers for the workshop
Floral Immersion workshop, taught by Rachel Wardley of Tallulah Rose Flower School (c) Rachel Wardley
After a career in fashion and a busy London life Rachel Wardley turned her attention to the world of flowers. She trained at the renowned Jane Packer Flower School in 2005 and had the honor of meeting the inspirational founder, an introduction she is particularly grateful for. After relocating to Bath, Rachel opened a florist shop, a wedding and event business, and Tallulah Rose, a flower school dedicated to nurturing career change students.
Fanciful floral crowns, taught by Rachel Wardley of Tallulah Rose Flower School (c) Rachel Wardley
Fast forward 16 years and Tallulah Rose Flower is now based at Levens Hall in Cumbria. The school continues to teach sustainable methods choosing to support local growers and using British flowers throughout the growing season. Rachel is proud to be a UK ambassador for the Sustainable Floristry Network.
Follow:
Petal & Pitchfork on Instagram
Talullah Rose Flower School on Instagram and Facebook
Stacy wrapped up her sentiments on a recent Instagram post: “If you’re a grower who aspires to learn floristry, do it now if you’re able. It’s hard to make time as a grower – it took me eight years and an email from Rachel fifteen months ago to make the leap. I’ve become more confident in my own style and expression.” She concludes by writing: “We create best when we express authentically.” I love that!
Read: "Prominent British Floral Designer makes a Poulsbo farm her one-stop on U.S. Tour
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world,
https://youtu.be/921NUJkytSA?si=iOaSZycs9A2TsK1s
After building her studio’s wedding and event portfolio, Lexi Richards knew she wanted to pursue channels that combine her floral art with commerce and civic commissions. Join me as we discuss her branding approach to attract corporate bookings and public artist-in-residency work.
Lexi Richards of Twiggage & Blooms
Today’s guest, Lexi Richards, owns Twiggage & Bloom, where she and her family grow beautiful, sustainable flowers on their Mission, British Columbia micro farm and provide those blooms to couples and clients in the Fraser Valley and Greater Vancouver area.
Twiggage and Blooms' Bouqet Workshop for Volvo Canada
Flowers have always been part of Lexi’s life growing up and learning from the women in her life to whom growing flowers came easily and naturally. She explains that when she started working in a traditional florist shop, it was the fragrance and variety of the flowers grown at home that she missed.
As a creative individual and a lifelong learner, Lexi knew she wanted to grow a huge variety of flowers with delicious colours, romantic forms, and soul- stirring fragrances – rather than just the basics.
Twiggage and Blooms for Fleurs des Villes
She has invested her time, energy, and resources to acquire the skills to successfully grow exquisite flowers or source them from fellow growers to create Twiggage & Blooms’ signature floral designs. Whether it’s for a wedding, a corporate event, or enthusiastic flower club fans, the focus is on designing arrangements tailored to the client’s needs. From the smallest boutonniere to a large scale floral installation, Lexi want her designs to be fresh, unique, and rooted in time and place.
Twiggage and Bloom ceremony arch
Poetry & Posy
This exhibition is the beautiful result of a Poetry & Posy workshop with City of Abbotsford Artist in Residence, Alexandra Richards at the Kariton Art Gallery on August 10, 2023. Participants made a posy (a small bouquet) and matched it to words using floriography (the symbolism of flowers) to create short poems. Each of the posies and poems were photographed to create this collection.
Find and follow Twiggage & Blooms at these social places: Facebook and Instagram
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.
Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.
Our next sponsor thanks goes to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.
I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening,
https://www.youtube.com/watch?v=oOkAV6uAmio
Based in Burlington, Vermont, Jayson Munn owns Jayson Munn Design. He specializes in creating inspired arrangements for weddings, corporate events, and photo styling throughout New England, but Jayson never veers too far from his gardening influences. Join me for a heartfelt conversation with Jayson as we chat about nature, flowers, plants, and living slow & seasonally – our interview wraps up with Jayson’s perfect summer floral demonstration.
Jayson Munn at Green Mountain Floral Supply (Jenna Brisson Photography)
The roots of today’s conversation began in 2018 when I traveled to Virginia to teach at Holly Chapple’s Flowerstock. That's where I met floral artist Jayson Munn of Burlington, Vermont-based Jayson Munn Design, who was there to help produce Flowerstock, as a member of Holly’s team.
Jayson & Debra, captured by Jenna Brisson during my time teaching creative writing for florists and flower farmers at Green Mountain Floral Supply in 2023
We had some wonderful encounters during a number of days there, and it was such a lovely surprise when, the following year, Jayson reached out to invite me to teach a creative writing workshop at Green Mountain Floral Supply, the major flower wholesaler and floral hub in Burlington, Vermont. I’ve now taught at two of Green Mountain Floral Supply’s Spring Flower Shows – in 2019 and 2023 – as their guest, but truly, I was there because of Jayson, who coordinates the annual educational program for the florists in their community.
Jayson's front porch and garden at the peak of summer
He is a thoughtful community builder and educator, not to mention a fabulous floral designer, and I’ve been wanting Jayson to record a conversation with me for years. We finally found time to connect recently – virtually. As I mention during our chat, the timing never worked before for us to record when we’re together, so we decided to record this virtual interview.
Jayson's front garden and floral design created for the Slow Flowers Podcast
All local, Vermont-grown! Floral design by Jayson Munn
As I alluded to in the intro, Jayson is a garden guy. You’ll hear us discuss his formative years, when Jayson’s love of botanicals was nurtured in the woods, fields, and at the river’s edge. That chapter transitioned into a career working in the field of professional floral design. With more than two decades of experience and a life-long passion for plants and the garden, Jayson continues to create floral masterpieces --from classic, modern, rustic and elegant, to something new altogether.
Find and follow Jayson Munn on Facebook and Instagram
Jayson assisting Holly Chapple during her portion of the 2023 workshop at Green Mountain Floral Supply (c) Jenna Brisson
Listen to Episode 394 (March 2019). Our interview with Tom Jennings of Green Mountain Floral Supply, which we recorded during my first visit to Burlington’s floral community.
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.
Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists. Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.
https://youtu.be/O-dQ36H_K1E?si=Z0CpuSA9D21iwMTQ
Emily Pek of Frayed Knot Farm recently contributed an essay to Slow Flowers Journal’s Summer 2024 issue, sharing her philosophy on the importance of community connections for sustaining a vibrant cut flower business that has served the greater Cleveland area for the past seven years. We invited Emily to discuss her story and her journey with the Slow Flowers Podcast – and I’m excited for you to join us today.
Emily Pek, Frayed Knot Farm
Let’s jump right into today’s interview with Emily Pek of Frayed Knot Farm.
The mission of Frayed Knot Farm is to grow beautiful, diverse, cut flowers and herbs that share stories, bring joy, and support equitable and regenerative farming.
An abundance of flowers from Frayed Knot Farm
As owner-founder Emily has a passion for systems thinking and agriculture, both of which led to an apprenticeship in Brooklyn, NY in 2016 where she learned how to farm while studying food justice. Upon returning to her deep roots in Cleveland, she worked at various farms and started Frayed Knot in 2017. The land that Frayed Knot resides on was previously stewarded by her grandparents, who have been part of the community for close to a century.
Frayed Knot Farm's Community partnerships
Frayed Knot Farm is located 30 miles east of downtown Cleveland and grows over 100 varieties of annual and perennial flowers and foliage on less than an acre. Using hand scale and regenerative farming practices, the flowers produced and foraged are offered in CSA bouquet subscriptions, wholesale for purchase by florists, and supply events and workshops.
Follow Frayed Knot Farm on Instagram and Facebook
Read Emily's "With Heart" essay, recently published in Slow Flowers Journal.
Slow Flowers Journal SUMMER 2024_Emily PekDownload
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our new lead sponsor for 2024-2025, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.
Thank you to Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.
Thank you to The Gardener's Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you'll want to check out the course offerings at thegardenersworkshop.com.
Slow Flowers Podcast Turns 11!
Today is cause for celebration – we are commemorating the 11th anniversary of the Slow Flowers Podcast, the original floral podcast that we’ve produced and hosted for you ever since our debut on July 23, 2013! That means today’s episode is our 574th consecutive weekly program highlighting the people, farms, florists, and flowers of the Slow Flowers Movement. Thank you for supporting this storytelling project for more than a decade – now, in its 11th season!
I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the imp...
https://youtu.be/az7trqAVClc?si=8Ki4Fqd7yiFfmvoB
Ten years ago, Rebecca Bodicky combined her fine arts education with flower shop and restaurant experience to open the Alice Blue Collective, a design studio and urban micro farm in St. Louis, Missouri. Join me in conversation with Rebecca as she reflects on her floral journey and shares her approach to combining art with flowers.
Rebecca Bodicky, Alice Blue Collective
Alice Blue Collective is a St. Louis-based artistic project bringing the unexpected to everyday spaces and local places with flowers. Founder Rebecca Bodicky’s creative life began in childhood, when she took classes at the St. Louis Art Museum; later, she studied art at NYU, and worked in New York as an artist and artists’ assistant.
Alice Blue Collective founder, Rebecca Bodicky
A high school job as a florist’s shop-assistant drew her back to floristry Rebecca returned to St. Louis. Her love of nature informs everything Rebecca creates, and she strives to honor that love in her designs by mixing local, seasonal, and foraged flora with nursery flowers.
Her experiment with urban farming has produced ninebark, river birch, thornless blackberry, and native grasses for taller arrangements and installations. Rebecca has studied herbalism with Rosemary Gladstar, and holds a certificate in aromatherapy.
Alice Blue Collective florals for restaurants
Her commissions can be seen in some of St. Louis’s best restaurants, cafes, and businesses. You heard us discuss Rebecca’s idea of creating watercolors of her arrangements, and after we ended the recording, her assistant Kim told me that when Rebecca delivers arrangements to some of her restaurant clients, she makes a quick sketch for them – which is usually displayed in the reception area. What a wonderful way to connect restaurant patrons with the art of local flowers!
Alice Blue Collective wedding florals
Find and follow Alice Blue CollectiveAlice Blue Collective on Facebook and Instagram
Slow Flowers Summit Recap
It's been a few weeks since the 7th annual Slow Flowers Summit wrapped up and I’ve spent some really enjoyable moments reflecting on the amazing education and deeply meaningful connections that I and our attendees experienced. Earlier this week, we posted a recap story about the 2024 Summit, featuring highlights of our sessions, the afternoon of floral immersion, and the people who invested their time and talents to make this conference such a success. I hope you enjoy reading my reflections and enjoy photography of our time in Banff, Alberta, Canada.
And for those who have asked . . . we will announce the 2025 Slow Flowers Summit details on September 1st – you’ll hear about it here, of course, but if you want to make sure to see the announcement, click here to sign up for future announcements.
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.
Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.
Thanks you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the high...
https://youtu.be/WyNiGHbJz48?si=XFhufDuhKnwbDi0c
What can flower people learn from tree collectors? For Amy Stewart, whose 2007 book “Flower Confidential” ignited the spark of the Slow Flowers Movement, the tree world is filled with people who are as equally fascinating and inspiring as the flower world contains. Amy and I discuss her new book, its 50 vignettes of remarkable people whose lives have been transformed by their passion for trees, as well as her approach to writing and illustrating humans and their beloved specimens.
Amy Stewart (c) Scott Brown
I’m so thrilled today to share my recent conversation with Amy Stewart. The New York Times best-selling author of The Tree Collectors, The Drunken Botanist, Wicked Plants, and several other popular nonfiction titles about the natural world, Amy is best known in the Slow Flowers community for writing Flower Confidential – the Good, the Bad, and the Beautiful in the Business of Flowers – in 2007. She wrote the foreword to my 2012 book that launched the Slow Flowers Movement, The 50 Mile Bouquet, and I’m honored to call Amy a friend.
Amy has also written several novels in her beloved Kopp Sisters series, which are based on the true story of one of America’s first female deputy sheriffs and her two rambunctious sisters – there are seven books in the series and you’ll want to read them all.
Her books have sold over a million copies worldwide and have been translated into 18 languages. Amy lives in Portland with her husband Scott Brown, a rare book dealer who can usually be found at his shop, Downtown Brown Books.
Today, you’ll learn about The Tree Collectors, and Amy and I discuss the connections between the tree community and the floral community.
When Amy discovered the universe of tree collectors, she expected to meet horticultural fanatics driven to plant every species of oak or maple.
But she also discovered that the urge to collect trees springs from something deeper and more profound: a longing for community, a vision for the future, or a path to healing and reconciliation.
In this slyly humorous, informative, quite poignant volume, Amy shares captivating stories of people who spend their lives in pursuit of rare and wonderful trees and are transformed in the process.
The Memorialist: Linda Miles, Netherton, England, illustrated by Amy Stewart
The Arboreal Therapist, Janusz Radecki, Pruszcz, Poland, illustrated by Amy Stewart
I’m delighted that Amy has populated her lively tree compendium with her own hand-drawn watercolor portraits of the extraordinary people and their trees, interspersed with side trips to investigate famous tree collections, arboreal glossaries, and even tips for “unauthorized” forestry. This book is a stunning tribute to a devoted group of nature lovers making their lives—and the world—more beautiful, one tree at a time.
The Landscape Architect, Diane Jones Allen, New Orleans, Louisiana, illustrated by Amy Stewart
Learn More:Book Tour for The Tree CollectorsSubscribe to Amy's Newsletter: “It’s Good to Be Here” Listen to Episode 140 (May 2014), Amy Stewart's past guest appearance on the Slow Flowers Podcast
News of the Week
Summer is in full swing, and I just want to take a moment to celebrate the exciting news that just appeared in last week’s New York Times!
Writer Amanda McCracken’s piece, “Your Wedding Flowers Could be in Your Backyard,” blew up the web with excitement from our Slow Flowers community.
She writes: “Ms. Prinzing attributes the rising interest in local flora partly to social media, where couples and florists have shared photos of romantic bouquets featuring nonconventional flowers,” and also quotes a talented lineup of our @slowflowerssociety members:
Jessica Stewart, @bramble_blossom_pgh; Lennie Larkin, @b.side.farm.flowers; Heather Henson, @borealblooms; and Becky Feasby, @prairiegirlflowers.
The response from our social media community underscores ...
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
United States
As any gardening enthusiast knows, acquiring high-quality bulbs without breaking the bank can be a challenge. However, Dutch-Bulbs had me covered with their budget-friendly prices dahlia köp https://dutch-bulbs.com/se/dahlias/ . I was able to select a diverse range of crocus bulbs without feeling like I was compromising on quality.