DiscoverSmall Biz Ahead | Small Business | Starting a Business
Small Biz Ahead | Small Business | Starting a Business
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Small Biz Ahead | Small Business | Starting a Business

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The Small Biz Ahead podcast is a weekly podcast that answers small business owner's most common questions. Hosted by Elizabeth Larkin and small business owner and expert Gene Marks, this weekly podcast will help you to run your business more efficiently. Topics include cash flow management, managing employees, customer service and retention, productivity, and generating new leads for your small business.
135 Episodes
For many small businesses that operate on a B2B (business-to-business) model, the process of transitioning to the virtual marketplace can pose a unique set of challenges. Unlike their B2C (business-to-consumer) counterparts who can successfully market themselves to a broader audience, owners of a B2B business not only have to target a specific client base, but they also have to stand out from their competition. In this episode, Jon Aidukonis and Gene Marks along with special guest, John Davis, offer advice on how to distinguish yourself as a B2B-oriented small business online. Continue reading How to Successfully Distinguish Your B2B Small Business at .
Are you a small business owner who wants to move their operations online? While adapting your business to the e-commerce marketplace seems fairly straightforward, there’s more to running a successful virtual storefront than simply setting up a website. In this episode, Jon Aidukonis and Gene Marks discuss the most important factors you need to consider when transitioning your small business to an online sales environment. Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | RSS Executive Summary 0:30—Today’s Topic: Should I Move My Small Business Online? Continue reading How to Move Your Small Business Online at .
Over the past year, there’s been a lot of debate regardingboth the prevention and treatment of COVID-19. Most of this uncertainty has been due to the ever-changing data surrounding this fatal disease. Still, as difficult as it might be to keep up with the latest CDC (Centers for Disease Control and Prevention) findings, small business owners must stay informed if they want to ensure the safety of both their staff and their customers. Continue reading Stay Informed About COVID Procedures with Epidemiologist Dr. Trivedi at .
Does your small business have a marketing or traffic funnel that it’s struggling to manage? Then, perhaps, it’s time to invest in some form of automation technology. From generating leads to addressing inquiries, modern chatbots have evolved to the point that they are now capable of handling a variety of different customer interactions. In this episode, Gene Marks and Jon Aidunkonis, along with special guest Arvell Craig, discuss how small business owners can use all this new chatbot technology to their advantage. Continue reading Can My Small Business Benefit from Chatbot Technology? at .
As many restaurants and offices prepare to reopen their doors, it can be very tempting to simply resume “business as usual.” However, while the number of COVID-19 cases are certainly in decline, this health threat is still far from over and business owners need to continue enforcing the proper safety protocols if they want to protect their employees and customers. In this episode, Jon Aidukonis and Gene Marks along with special guest and epidemiologist, Dr. Continue reading Reopening Your Small Business: Advice From Epidemiologist Dr. Kavita Trivedi at .
Do you currently use LinkedIn as a part of your business’s social media strategy? If not, then you are missing a vital piece of your arsenal. From its group pages to its online business profiles, LinkedIn provides you with a variety of tools that will enable you to build a following andconnect with other like-minded professionals in your industry. In this episode, Jon Aidukonis and Gene Marks along with special guest Jon Lombardo discuss how small business owners can fully utilize all the tools that LinkedIn has to offer. Continue reading LinkedIn Strategies for Small Business Owners at .
For many new business owners, the process of advertising on social media can seem deceptively simple. Just post some shots of your products and you’re done! Unfortunately, there’s more to advertising on social media than uploading a couple of photos. The content you post on your business’s social media accounts should not only promote your products, but also reflect the story and values behind your brand. So, how do you create effective Instagram and Facebook posts? Continue reading How Do I Use Instagram and Facebook to Build My Business? at .
Over the past few years, Twitter has been unfairly portrayed as an antagonistic platform, filled with virtual trolls just waiting to start an argument. However, despite its reputation, Twitter can actually provide small business owners with a safe space to grow and cultivate their professional network. You simply need to implement the right strategies. In this episode, Jon Aidukonis and Gene Marks along with special guest, Samantha Kelly, discuss how small business owners can foster their professional connections on Twitter, while also avoiding any unnecessary conflicts. Continue reading How Do I Cultivate My Professional Network on Twitter? at .
When times get challenging, nothing will serve you better as a small business owner than tapping into your creativity. From operational issues to financial struggles, all it takes is a little innovation to help you find an appropriate solution. In this episode, Gene Marks along with special guest, Luciana Gomez discuss the creative strategies that not only enabled her to keep her business running, but also allowed her to retain all her current employees. Executive Summary 0:47—Today’s Topic: How Can I Become More Creative with My Small Business during COVID-19? Continue reading How Can I Become More Creative with My Small Business during COVID-19? at .
If COVID-19 has taught us anything as small business owners, it’s that it pays to be prepared. Whether it’s through financial reserves or emergency resources, having a safety net for your business allows you to be ready for whatever economic downturns may come your way. In this episode, Gene Marks and his special guest Mindy Yanish share several precautionary measures that helped sustain her business throughout this pandemic. Executive Summary 0:34—Today’s Topic: Which Precautionary Measures Will Best Serve My Small Business Right Now? Continue reading Which Precautionary Measures Will Best Serve Your Small Business Right Now? at .
To say that COVID-19 has taken a heavy toll on the small business community would be a serious understatement. All around the world, countless businesses are struggling to maintain their operations due to this pandemic. But, while there’s no way to escape the consequences of this devastating health crisis, there are several steps you can take to keep your small business up and running during these difficult times. In this episode, Gene Marks and special guest Anita Comisky share several strategies that helped protect her business from the negative effects of COVID-19. Continue reading What Can You Do to Help Your Small Business Survive COVID-19? at .
For many small businesses that are struggling to stay afloat due to COVID-19, the idea of taking out another loan might seem like an unnecessary risk. However, nothing could be further from the truth. Thanks to the generous terms of the new Paycheck Protection Program (PPP), small businesses owners now have the opportunity to apply for financial assistance without having to worry about incurring significant debt. In this episode, Jon Aidukonis and Gene Marks discuss the benefits of applying for a PPP loan and how it can help your small business thrive during this current health crisis. Continue reading Will a Paycheck Protection Program Loan Help My Business? at .
Change is an integral part of growing any small business. After all, businesses must constantly be evolving if they wish to stay competitive in their respective fields. Still, prior to altering an existing product or launching a new service, it is important for small business owners to examine how these changes could potentially impact their current consumer base. In this episode, Gene Marks and Jon Aidukonis discuss how small business owners can utilize various market research strategies to determine how well a new product or service will be received. Continue reading How Can I Use Market Research to Help My Small Business? at .
When it comes to sustaining your business, long-term contracts are one of the most effective ways to ensure a steady source of revenue in an unpredictable market. However, for many new businesses, convincing potential customers to sign one of these contracts can pose a real challenge. With so many competitors, how do you convince someone to take such a big risk? In this episode, Gene Marks and Elizabeth Larkin share several strategies that will entice customers to sign a contract with your business. Continue reading How Do You Get Clients to Sign Contracts? at .
From text messages to Facebook updates, there’s no denying that we as a generation have become dependent on our cell phones to provide us with an instant dose of entertainment. Still, there are times when the fine line between “diversion” and “distraction” can become a little blurry, particularly in the work environment. So, how do you as a small business owner determine if your office’s cell phone usage is decreasing productivity and whether it’s time to curb your employees’ screen time with some financial incentives? Continue reading Should I Offer Incentives to Employees Willing to Put Away Their Phones? at .
At first glance, traveling for work can seem like one of the most exciting perks of being a small business owner. Unfortunately, the jet setting lifestyle isn’t always as enjoyable as you might think and can often lead to unpleasant situations with your fellow travelers. In this episode, Gene Marks and Elizabeth Larkin share some of their biggest travel pet peeves and how to avoid committing them yourself. Executive Summary 2:08—Today’s Topic: What Are Your Biggest Traveling Pet Peeves as a Small Business Owner? Continue reading What Is Your Biggest Travel Pet Peeve as a Business Owner? at .
There is always an element of risk when it comes to borrowing money. While some small businesses might be able to turn a profit, thanks to the additional investment capital, there are others that will only accrue a crippling amount of debt from these substantial loans. So, how do you decide whether your business is in a position to borrow money or if you are better off staying out of debt? In this episode, Gene Marks and Elizabeth Larkin help small business owners determine their best financing options by assessing their ultimate goals. Continue reading Is it Better to Borrow Money Or Pay Down Debt First? at .
For many small business owners, relocation can often be a double-edged sword. On the one hand, you have the opportunity to move into a new facility that can better accommodate your staff and services, but, on the other hand, the sudden decision to uproot your entire office to a new location may cause many of your valued employees to quit. So, how you do you balance the needs of your employees with the needs of your small business? Continue reading How Do I Keep My Employees After Moving the Office? at .
At first glance, tracking the key metrics of your small business can often seem like a challenging and unnecessary task. However, for business owners who take the time to master this skill, the rewards can be tremendous. From attracting new customers to gaging the satisfaction of your existing client base, the data collected from a business metrics analysis will not only help you assess the effectiveness of your current practices, but will also show you which aspects need improvement. Continue reading What Key Marketing Metrics Should Small Business Owners Focus On? at .
Every small business owner knows that the more motivated your employees are, the better their overall performance will be. However, in today’s competitive job market, the expectations of employees regarding performance related incentives are higher than ever. So, how do you know if your current benefits and bonus plans are enough to inspire your staff members? In episode #162, Gene Marks and special guest Kathy Bromage discuss several strategies that small business owners can utilize to motivate their employees. Continue reading What Can You Do To Keep Your Employees Motivated? at .
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