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Small Business PR

Author: Gloria Chou

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For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.

The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.

Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO. 

Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.

Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.

Get her free AI visibility prompts and PR training you won’t find anywhere else. 

gloriachoupr.com/masterclass 


257 Episodes
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Want to get your product featured in holiday gift guides, product roundups, and online magazines — without paying for ads or hiring a PR agency? In this episode of the Small Business PR Podcast, PR expert Gloria Chou breaks down how small businesses and product-based founders can pitch journalists and get their products considered for gift guides and shopping roundups. You'll learn when to start pitching for Q4 and the holidays, how to choose the right product and seasonal angle, and why your...
How do you prepare your product-based business for Q4 before the holiday rush begins? In this episode, Gloria Chou talks with Jacqueline Snyder, founder of The Product Boss, about using slower months to audit your bestsellers, identify your hero products, simplify your offers, and build a sales and launch plan before the busiest shopping season. They also discuss why physical products still have an advantage in an AI-driven world and how PR and consistent visibility can help your brand stand ...
How do products actually get featured in magazines year-round—not just during the holidays? In this episode, Gloria sits down with Ruby McAuliffe Ford-Dunker, freelance journalist whose work has appeared in Vogue, ELLE, Marie Claire, Refinery29, Who What Wear, Brides, and more, to break down how founders can use trends, seasonality, and timely angles to land editorial coverage. Ruby shares exactly how editors and freelance writers decide what's newsworthy, where they spot emerging trends, and...
Ever wonder how products actually get featured in BuzzFeed, Bustle, MSN, and other major publications? In this episode, Gloria sits down with freelance shopping writer Yasmine Singh, whose work has appeared in BuzzFeed, Bustle, Elite Daily, Scary Mommy, and more. She shares exactly how commerce editors decide which products make the cut—and the biggest mistakes small businesses make when pitching. You'll learn: • Why gift guides aren't the only (or even the best) PR opportunity • What s...
Your website traffic is dropping. Instagram reach is unpredictable. And customers are increasingly asking ChatGPT, Claude, Gemini, and Google AI what to buy instead of clicking through search results. So why isn't AI recommending your business? In this episode, Gloria Chou explains the biggest shift happening in marketing today—and why earned media and PR have become one of the strongest signals AI uses when deciding which businesses to recommend. You'll learn: ✅ Why traditional SEO alone is ...
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