Smart Route
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The Smart Route podcast is dedicated to fueling business success through innovation, insights, and inspiration.
With a focus on customer storytelling and connecting with industry thought leaders, our episodes chart the unique journeys that modern marketers, salespeople, and business owners navigate. By shining a light on their challenges, solutions, and successes, we aim to provide a roadmap for listeners to plan their path forward.
With a focus on customer storytelling and connecting with industry thought leaders, our episodes chart the unique journeys that modern marketers, salespeople, and business owners navigate. By shining a light on their challenges, solutions, and successes, we aim to provide a roadmap for listeners to plan their path forward.
40 Episodes
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What makes a lead actually valuable? Chris Cabaniss of Falcon Digital Marketing joins Smart Route to talk real-world PPC strategy, lead quality, and how to optimize calls for ROI.
James Milsom sent 11 million cold emails and learned a few lessons along the way. Find out what works, what fails, and how to craft messages that are strategic, not spammy.
Links alone won’t cut it. Discover what brand visibility in the age of AI means and what marketers get wrong about PR in this chat with Digital Olympus founder Alexandra Tachalova.
From failed sales jobs to running his own B2B consultancy, Tim Davidson has learned the power of content by making it his way.In this episode of Smart Route, Tim sits down with Andrew Clark to share how he transitioned from agency work to founding B2B Rizz, why LinkedIn is his platform of choice, and how his fruit-cutting, skit-filming, content-slinging side hustle turned into a full-time business.
From the highs of founding a startup in a new country to the lows of unpaid bills and business collapse, discover the journey that has earned this business coach over 30,000 followers on TikTok and a new lease on life.
In this episode, host Andrew Clark interviews Jeff Eisenfeld, Director of Search at Media by Mother, about leveraging creative digital campaigns and building authentic human connections on platforms like YouTube. Jeff shares actionable insights from his extensive career, including the breakthrough strategy behind Amica Insurance’s viral campaign.
How can marketers find the right balance between human connection and AI in their work - and use it to excel in their future careers, too? This Silicon Valley CEO has some ideas.
Think you know Public Relations? Think again. Find out why measuring “brand” is a waste of time and money, how Millennial values can save your business, and why crisis communications planning is a non-negotiable from BLASTmedia President Lindsey Groepper.
Fix your lead generation strategy! Find out how to address your company’s lead generation roadblocks, like measuring lead quality, creating magnetic content, and using data analytics and automation for smooth, sustainable growth.
Do you want more leads? Better data? Deeper audience insights? Find out why embracing AI technology in your lead generation strategy now will benefit your business for years to come.
Join Devon Moore, Director of Content and SEO at BAM Advertising, in this new episode of Smart Route podcast as we dive into the ways AI can help you
Create great content fast
Automate time-consuming tasks
Blend traditional and digital lead gen strategies
And more!
Did you know diverse leadership makes companies up to 30% more profitable? Tune into this data-powered conversation with Dr. V Boykin to discover why it pays to hire and promote diversely, why women are built for leadership, and how to advocate for gender equity, starting today.
Did you know that just 30 minutes on LinkedIn could transform your brand and business? Discover tried-and-true strategies to attract new clients, grow your brand, and uncover opportunities on the world’s largest professional networking platform from LinkedIn expert and brand coach Liam Darmudy.
Is your brand living up to its promises? Today’s customers crave realness. They’re ready to spend money on brands that align with their values - and punish those who try to fake it. Join this conversation with entrepreneur Kiva Slade to learn how redefining your brand mission, vision, and values can help you succeed in 2024.
In this episode of Smart Route, we welcome our new hosts, Brandon Jordan and Peter Bacon! Brandon and Peter are excited to have their first guest, Kasim Aslam, who is a wealth of knowledge on all things Google Ads, AI, and Analytics.
Listen in to this conversation to hear Kasim's perspective on an ever changing industry and how you can take your ADs, Analytics, and AI strategies to the next level.
Why be just a software when you can be a whole platform? Online marketplaces, where companies showcase products, partnerships, integrations, and services (think Etsy and Salesforce), are proven to drive customer retention and product value. Discover how marketplaces can give your customers a more comprehensive, buildable, and personalized experience in our newest episode of Smart Route.
Goldman Sachs estimates that AI could replace 300 million full-time jobs. But before you panic, join AI enthusiast and Social Strategy Director, Jeff MacDonald, as he explores how AI will change the way we do our jobs and may actually help us be more human—not less.
Can you show up as your whole self to work? If the answer’s “no,” discover how to manage self-doubt, reclaim your presence of mind, and turn insecurities into assets in this down-to-earth, data-driven talk with executive leadership coach Jen Coken.
You need digital ads to reach your audience, build your brand, and make money – but where to start? In this episode, you’ll discover the tools media managers use to buy and track ads for as little as $5 a day. Save time, optimize your ad spend, and stay on top of 2023’s hottest media buying trends.
As 2022 comes to a close we look ahead to 2023 and which digital marketing trends to look out for in the new year. Our Smart Route host, Courtney Tyson talks to the vice president of technology at White Shark Media, and CallTrackingMetrics’ partner, Daniel Alvarado, about the hottest marketing trends of 2023; which ones to jump on, and which trends were popular in 2022 that will continue to grow.
Ad fraud may not be top of mind, but if you’re ignoring fraudulent clicks on your website and campaigns you could be in for trouble. In this episode we sat down with Lucas Rabinowitz, Sr. Director of Growth Sales, from Cheq and ClickCease to find out more about this growing and dangerous trend and how you can protect your organization (and budget).
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