Smash The Bottom Line

When your car’s suspension is out of alignment it can make driving difficult… even dangerous. The same goes for your business, says branding expert and business coach Helene Scott. She advocates creating guiding principles for your company that will inform every decision you make, from how you speak with customers to your marketing campaigns to the partnerships you take on to your website. In short, everything you do in your business must be in alignment for you to move down the road to success. We talk about how to make that happen, as well as… How to prevent attracting the wrong types of customers When you should go against the status quo (it’s more often than you think) A 3-part morning ritual to get your day started right The only thing you should ever regret And more

Neal Parker’s dad didn’t buy him a car at age 16… and that set him on a lifelong journey of entrepreneurship. Along the way, he’s learned many lessons in business and life that he shares today that can impact your financial success… while making sure you don’t lose yourself in the process. He admits that there is a luck factor in success. But in order to take advantage of that lucky opportunity, says Neal, you need to have skills and knowledge to take advantage of it fully. He shares what you can do to prepare for your “lucky break,” as well as… Why you can never catch happiness when you chase it What should be your true driving force (it’s not money) How your network can help you succeed but also keep you balanced The real meaning of sacrifice And more

Leadership is something that most people think is an innate skill… something you’re born with. But leadership can be learned. And, says Rocio Perez, founder of Inventiva Consulting, even natural leaders should be examining what makes them effective… and figuring out how to take it to the next level. We explore her framework of the Three Pillars of Leadership Success and get into detail on… The #1 thing you can do to inspire employees to seize opportunity Why you must be your own best leader The importance of recognizing your achievements The real role of coaches in your success And more

Deb Brown, founder of Touch Your Client’s Heart, loves to surprise and delight her coaching clients. How does she do it? It’s something you already do… but probably only with friends and family. It’s just one strategy Deb uses and promotes to strengthen the most important element for success in any business: relationships. Too often, she says, business people and professional service providers have too much churn, and focus on getting new clients instead of developing profitable long-term relationships with existing customers. She tells us the fun – and effective – way she does that, as well as… * What you should always ask your customers and clients at first contact * The 4 business relationships that will make you the most money * How to make sure you don’t neglect your best customers * The W.O.W. framework for leading prospects to a sale * And more

Are you charging enough for your services? There’s a good chance you’re not, says marketing consultant M. Shannon Hernandez. She’s seen too many coaches and consultants setting fees that make it impossible to make a healthy profit. They have a hobby – not a business… and don’t even realize it. She teaches a “fee formula” that ensures you turn a profit and can live the lifestyle you want. We go over that step-by-step and also discuss… How to ensure you’re viewed as an expert – and get paid accordingly 3 ways your business must benefit you The free quiz that provides your perfect content marketing strategy The secret of a joyful business