DiscoverSo You Wanna Be President? with Chris Matthews
So You Wanna Be President? with Chris Matthews

So You Wanna Be President? with Chris Matthews

Author: NBC News

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The ultimate playbook for winning a presidential campaign. MSNBC’s Chris Matthews and campaign veterans who have had front row seats to presidential history dive deep into the six most important lessons learned from presidential campaigns that win. Chris and his guests tap into their experience, historical insight, passion for electoral politics, and love for our country to explain why these lessons matter, and how they’ve separated winners from losers. 

7 Episodes
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Host Chris Matthews and campaign veterans who had front row seats to presidential history go through the archives to uncover what has always separated winners from losers. We see these six lessons play out every four years, regardless of party. Campaigns that ignore them do so at their peril.
1 - Win Iowa

1 - Win Iowa

2020-01-2732:5010

Lesson one: win Iowa. An astounding number of Democrats and Republicans won their party's nomination after winning first in the Iowa caucuses—but America's first battleground hasn't always been a priority for campaigns. Jimmy Carter was the first to realize that a win there could propel a candidate into the national spotlight.Chris Matthews examines Carter's approach to the 1972 campaign with Gerry Rafshoon, who handled political advertising for the candidate, and veteran journalist Judy Woodruff, who covered the campaign in her early years with NBC.For a transcript, please visit https://www.msnbc.com/soyouwannabepresident.
Lesson two: see something, say something. When unscripted moments flare up in a campaign, voters want to see candidates who can show some spontaneity. They want to know that their nominees can live without their talking points—that the lights are on and somebody's home.Chris Matthews dissects the most memorable campaign turning points with Peggy Noonan, a Reagan speechwriter, and Jon Allen, a political analyst at NBC News.For a transcript, please visit https://www.msnbc.com/soyouwannabepresident.
3 - The Walls Have Ears

3 - The Walls Have Ears

2020-02-0326:005

The country is always listening. Put another way: Don't say something you don't want every voter to hear. On this episode, Chris Matthews remember the candidates who forgot this lesson—and paid the price—with Susan Page, Washington Bureau Chief for USA Today, and author and historian Michael Beschloss.For a transcript, please visit https://www.msnbc.com/soyouwannabepresident.
4 - Play from the Back

4 - Play from the Back

2020-02-1033:235

Maybe Iowa didn’t go as planned, but there's a still a chance for your campaign. In a crowded field, great politicians know how to play from the back. They know how to turn a loss into a win. Bill Clinton did just that when he called himself the "Comeback Kid." We break down that moment—and how it helped propel him to the White House—with Republican strategist Susan Del Percio and Beth Fouhy, senior editor of politics for NBC News.For a transcript, please visit https://www.msnbc.com/soyouwannabepresident.
When Jack Kennedy phoned Coretta Scott King to express concern over her husband’s arrest in 1960, it was a risky move in a tense civil rights era. It also helped propel him to victory against Richard Nixon. So, be like Kennedy and jump on that galloping horse of history as it flies by. You don’t get a second chance. Chris is joined in this episode by Pulitzer Prize-winning historian Jon Meacham and former Congresswoman Donna Edwards.For a transcript, please visit https://www.msnbc.com/soyouwannabepresident.
6 - Go Negative

6 - Go Negative

2020-02-2439:203

It's the oldest, worst, and most effective part of American politics: go negative. Voters say they hate it, but it works. There's no way to frame your opponent's weakness any better. Chris deconstructs history's hardest hits—and how they were so effective—with Andrea Mitchell, senior Washington correspondent for NBC News and host of "Andrea Mitchell Reports," and Mike Murphy, who's handled media and strategy for Republicans running for President, the US Senate, and governorships.
Comments (7)

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Feb 17th
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Feb 16th
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Feb 10th
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Gunnybrock

Chris Matthews it's hard to listen to you on this topic when you have recently bashed Bernie Sanders on morning joe, on your show and the NH debate night.

Feb 10th
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Jan 30th
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Diane Grillo

Chris Matthews thank you for educating we "American People" that I hear of so often when someone needs the phrase to justify one thing or another! it's so demeaning because we all know that pundits, media and politicians are the only voices anyone hears. Our country is totally corrupt because the good people in Washington and on cable shows keep quiet enough to allow the bad ones so much room to corrupt an entire country on every level. I have one hope left and that is that if Republican senators get out of control that Chief Justice Roberts will step in. and if he doesn't take control if necessary then we've lost the Supreme Court too! Chris, seriously does MSNBC want to have every show having the same conversations with almost all the same contributors EVERY DAY ALL DAY? it's gotten funny listening to each host talking so so fast so their show gets all the trumpism's out first. who are they talking to besides each other? Most of "The American People" are wondering why so much time is wasted analyzing someone who says nothing because he knows nothing! if the networks were smart they would actually get VOTERS to text, email, tweet and stop giving Trump more free ADVERTISEMENT! and someone should have a segment that corrects the Lies they told that day, with proof, because people have lost interest unless they are someplace where a candidate has an event. And that is a small slice of the country! So as usual the democrats, including your network shows, are talking talking talking to each other or AT the voters during an event. Amy is always The only one who wins all her elections blah blah blah! And then you guys always make it obvious who you prefer by finding fault with every candidate you don't want. So as you all fault the DC politicians for not doing their jobs, I don't see any of you hosts taking any initiative to do something other than repeat the same empty words to the same people for another empty show! Why don't you all hire kids to pass out little booklets with trumps lie and what website will show the truth and bombard this entire country with them so everybody has something to get excited about and have fun with. telling each other about how they really were lies after all and the dems weren't just denying the WH lies! they won't need anyone to tell them how to vote because they'll be loving that the Democrats did SOMETHING to prove themselves to those who feel forgotten!!! Get Smart and do something other than that with your friends on tv every day. we're not feeling loved

Jan 28th
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