What is the combined reach of your employees on social media, compared to your company page? Chances are many multiples larger. Colt Technology Services for example – their people have upwards of 2.5 million followers, compared to 300,000 followers for the official brand handle. Today's episode of Social At Scale features Jake Potter, Head of Social at Colt discussing all the ways in which B2B and B2C brands benefit from activating their employees as "mini influencers". Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com
Two social media experts are better than one. Today's episode of Social At Scale is a special symposium conversation featuring colleagues Sabrina Barekzai and Linden Findlater. Tune in to hear their observations and successes of using employee advocacy at Okta and at previous companies of various sizes. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com
Partnerships are like a minibusiness inside of a business. There is so much opportunity for growth by introducing clients to each other, building better integrations informed by shared users. The horizon of possibilities for developing business through partners is wide open! In today's episode of Social At Scale host Cameron Brain hands the mic to Lily Christensen to share her experience and insights about business development in the context of social media, social selling, and partnerships. From a partner-strategy perspective what we've learned is when we find another company with a similar ICP, similar goals, and overall vision for this partnership, it's the most effective way to work together. Both from a sales perspective and a product perspective, when everyone is bought into the idea that two tools together are going to directly benefit them, usually against a shared competitor, there's a lot more success that we've found. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com
Awareness, awareness, awareness. This is what we're hearing from our clients who want to build top of funnel presence. But what's the best way to do this when budgets are tight? You know the answer: your people! Check out today's episode of Social At Scale to hear what top B2B and B2C companies are doing to achieve growth and build awareness in 2023. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com
Where are companies investing to drive growth in 2023, specifically for Marketing and Sales? In this episode of *Social At Scale* CEO and Co-Founder Cameron Brain covers four main takeaways for how to leverage employee networks and executives on social to exceed your business goals this year. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com
We all got a decent grip on content production, but what about distribution? In this episode of Social At Scale CEO and Co-Founder Cameron Brain talks about how EveryoneSocial solves the latter half of that equation: distribution. The bigger your audience, the more your ROI. Factor this reality into employee advocacy – your employees sharing content, and that limiting factor of distribution suddenly becomes a driving variable. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com
In today's episode of Social At Scale host and CEO Cameron Brain talks with Grant Byington, Corporate Communications Advisor at NTT DATA. Building brand global awareness with an international company, both here in North American and abroad is no easy task. Hear how employee advocacy is central to NTT DATA's success when it comes to making their mark. Speaking of which, now we really want to go find some of those NTT-branded manholes in Japan! Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com
Have you ever been to West Virginia? If not, today’s guest on the Social At Scale podcast will tell you why advocacy is a central tool for driving awareness about “Almost Heaven”. Andy Malinoski has been leveraging employee advocacy for almost a decade to make sure the most authentic and relevant content about West Virginia is reaching the audiences he wants to engage with. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com
Can employee advocacy be used to drive event registrations? YES! This is how Qualtrics did just that for their recent XM event. In today's episode of Social At Scale Savannah Martin discuses how she leveraged the Public Post Page feature of EveryoneSocial to extend their advocacy efforts to people outside the walls of their company. Listen to this full conversation and hear how the results were off the charts! Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com
What happens when conversation intelligence leverages employee advocacy? Not to mention, when both solution providers are the market leader in their respective space? You’ll want to listen to this episode if you’re hoping to grow your brand into the next year. Welcome to Social At Scale the only podcast dedicated to employee advocacy – why it matters, what’s new, and who is doing it right. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com
What's the current state of employer branding and social recruiting at the world's top high growth companies? In today's episode of Social At Scale host and CEO Cameron Brain shares the inside scoop on how companies are hiring and maintaining market leadership right now. As you'll hear, this is a moment of opportunity and a time to leverage social for recruitment marketing. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com
What we see in the news about how companies are hiring right now is not what many C-suite executives are actually doing. What's really going on with recruiting right now? In today's episode of Social At Scale our host Cameron has a few observations on how to interpret this discrepancy of information, and what your business can do to get ahead with the "war for talent". Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com
Want to hear how employee advocacy drove upwards of 325x ROI compared to the reach of paid ads? Tune in to this episode of Social At Scale with Tamara John the Director of Marketing & Comms at Sisu. Tamara explains why they chose EveryoneSocial and how our advocacy solution has been an essential partnership for achieving their business goals. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com
In today's episode of Social At Scale the amazing Maasa Walker opens up with a genuine mindshare about how her experiences as a recruiter significantly affect her success as an employer brand manager. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com
Welcome to Social At Scale hosted by Cameron Brain, CEO and Co-Founder of EveryoneSocial. Today's episode is all about recruitment marketing and employer brand, featuring Camille Rechardson the Global Employer Brand Leader at Meta. Learn how recruiting without employer brand and employees active on social is analogous to sales without marketing. If you're in HR, definitely tune in and tell us what you think. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com
Before we check out for the weekend, definitely tune in to this Friday release of Social At Scale perfectly scaled down for an end of the week mindshare. Cameron succinctly explains why users – and not brands – are what drive ROI for any social advocacy program. Speaking to his previous experience at Reddit, and now as CEO and Co-Founder of EveryoneSocial, many examples sum up to: people trust people. And when it comes to hiring, sales, and marketing, enabling your people is the best use of any company's social engagement.
In today's episode of Social At Scale our host Cameron talks to Derek Lakin, an engineering manager at Meta on the topic of building brand awareness through authentic social engagement, and how that positively impacts recruiting. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com
In today’s episode of Social At Scale, Fernanda Martins a Senior Recruiter from Amazon talks to Cameron about recruiting in Brazil and social media best practices in LATAM. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com
Two socially savvy CEOs sit down in this episode of Social At Scale to compare notes on how employee advocacy addresses some of the biggest challenges companies face right now. Getting new customers, attracting new talent, and retaining employees are three unavoidable challenges we all face. How can social media and employee advocacy not only assist these efforts but give your employer brand a unique competitive edge? Jed Ayres, CEO at IGEL Technology speaks to Cameron about his experience using EveryoneSocial and how activating employees to share content keeps IGEL at the forefront of market awareness for engaging prospets and candidates alike. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com
In today’s episode of Social At Scale, Sales Manager at Highspot Thomas Benning, chats with Cameron to discuss how to sales should be using social media, building his personal brand, and the value of sales teams sharing content to attract top sales talent. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com.