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Social Media Marketing Podcast

Social Media Marketing Podcast

Author: Michael Stelzner, Social Media Examiner

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Social Media Examiner's Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Find show notes at https://www.socialmediaexaminer.com/podcast/
344 Episodes
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Narrative Storytelling: How to Weave Stories Into Your Marketing
Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories? To explore how to weave narrative stories into your marketing, I interview Melissa Cassera. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Melissa Cassera, a storytelling expert and screenwriter for television and movies. Her course is called Obsessed and she teaches businesses to create passionate audiences using storytelling. Her podcast, Totally Obsessed, is forthcoming in Spring 2019. Melissa explains how to tell stories about customers overcoming their problems or achieving their goals. You'll also learn how to hook your ideal clients and how conflict helps customers relate to you. Share your feedback, read the show notes, and get the links mentioned in this episode below. Listen Now Here are some of the things you'll discover in this show: Storytelling for Marketers Melissa's Story About 15 years ago, Melissa worked in public relations and publicity, leveraging the power of the media to tell stories for clients. She helped clients appear in news media, television, magazines, newspapers, and so on, and her big claim to fame was getting clients on Oprah, The Today Show, and similar high-profile shows. Eventually, Melissa took on all of the private clients she could handle, but entrepreneurs and small business owners started asking her to teach them how to tell stories and grab the media's attention. She began teaching workshops, and eventually her workshops and online classes became her sole focus. During a restless period, Melissa and her husband lived on the road, traveling the U.S. in an Airstream. On her travels, she had an idea for a TV series, wrote the script of the first episode, and hired a consultant to evaluate it. Although that script went nowhere, she soon got her first screenwriting deal for the movie Girl Followed, which was about the way a predator grooms a teenage girl online. Melissa also adapted a book into the movie Her Stolen Past. As the screenwriter, Melissa was hired to adapt the original novel into something that looks visually amazing onscreen. Since then, she's also sold a TV series and has three more feature films in development. Melissa continues to teach the narrative storytelling techniques she uses in screenwriting to help businesses tell stories that are basically as hot as a Netflix drama. Listen to the show to hear Melissa discuss how she researched Girl Followed and why she felt good about making the movie. How Storytelling Helps Marketers People are psychologically wired to enjoy a good story. Stories help your marketing audience understand concepts, products, and services because your audience can place themselves in the shoes of a story's main character. As marketers, you want the main character of your story to be your customer, such as a case study about your customer's journey with your product or service. If you're selling a program or book based on your experience, you share your own narrative, such as a rags-to-riches story. Everything was terrible until you developed this amazing system, which you've compiled into the program you're selling. Your story explains how your program helped you overcome obstacles because a story like this hooks people, gets them excited, and makes the sale. Storytelling also enables marketers to engage and create a deeper connection to customers, which leads to more sales. This is particularly relevant for social media marketers, who need to build connections and relationships, instead of talking at people or interrupting them with advertisements. Airbnb is a great example of using stories to build engagement and deeper connection. In an ongoing campaign,
YouTube Live: What Marketers Need to Know
Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business? To explore how marketers can benefit from YouTube Live, I interview Nick Nimmin. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Nick Nimmin, a YouTube expert. His YouTube channel is for YouTube creators and has more than 300,000 subscribers. He also hosts a weekly YouTube Live show called Nimmin Live and co-hosts the Business of Video podcast. You'll find out how to optimize your YouTube live stream for more exposure. Nick also shares the tools and process he uses to produce his live YouTube show. Share your feedback, read the show notes, and get the links mentioned in this episode below. Listen Now Here are some of the things you'll discover in this show: YouTube Live Nick's Story When Nick and his brother first moved to Thailand in the mid-1990s, the internet was full of business opportunities, and they ran a graphic design and media company. That worked well for about 12 years. But after they signed what seemed like great deals with clients, the relationship wasn't good. The clients were difficult, and Nick and his brother became unhappy in their business. As an expatriate living in Thailand, Nick is self-employed and can't simply go get another job. As he searched for a different business opportunity, he became interested in internet marketing and YouTube. After watching Gideon Shalwick's and James Wedmore's YouTube channels, he began using YouTube to build an email list. At the time, he didn't grasp the power and potential of online video. Because Nick had a background in media and experience shooting training videos, he was able to post good-quality videos beginning with his first upload in September 2014. Through a Facebook group, he connected with Derral Eves who offered to help him build a new channel. He took a 9 month hiatus from his original channel and worked on a brand new channel, while still trying to keep up with his graphic design company. As Nick juggled his YouTube work with graphic design, he realized he preferred working on YouTube content. He enjoyed the community aspect of it, and his new channel was doing well. After a period of struggling to keep up with his graphic design work and the demands of consistently uploading to the new YouTube channel, Nick realized he had to make a choice. He decided to return to his original channel, and focused on tips for freelancers such as how to stay focused while working in a café. Then a friend asked him to collaborate on a video about how to help your videos rank higher in YouTube search results. His audience responded well to that video, so Nick began focusing on videos about YouTube and his channel became a resource for YouTube creators. Nick's first live video demonstrated how it worked for his audience. Although he continued to go live, he never had many viewers until YouTube released a live feature for the mobile app. When he learned about the feature, he began streaming from the mobile app and continued for 3 hours. It was his first taste of people responding to his live video and getting respect from other creators. Eventually, Nick and his brother created their live show, Nimmin Live. They rented an empty condo where they built a studio for live-streaming. Because the response was good, they continued building the show. Now, 2 years later, they stream every Saturday. Listen to the show to learn more about Nick's collaboration with Derral Eves. Why Marketers Should Consider YouTube Live YouTube Live offers several advantages over Facebook Live. First, YouTube Live replays are easier to find and thus get more views. On Facebook, after a short time, content is hard to find. On YouTube,
Social Customer Care: Why Marketers Should Care
Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers? To explore why marketers should care about taking care of customers, I interview Shep Hyken. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Shep Hyken, a customer service and experience expert. He's also a professional speaker and author of multiple books including The Amazement Revolution, Amaze Every Customer Every Time, and The Convenience Revolution. His course is called The Customer Focus, and he hosts The Amazing Business Radio Show podcast. Shep explains how small- to medium-sized businesses can offer reactive and proactive customer care. You'll also discover how humor and convenience help both marketing and customer care. Share your feedback, read the show notes, and get the links mentioned in this episode below. Listen Now Here are some of the things you'll discover in this show: Social Customer Care Shep's Story Shep got his start in customer care when he was about 12 years old. He had a business doing magic shows for birthday parties. After doing a show for a 6-year-old's party, Shep's parents offered his first lesson in customer service. His mom told him to write a thank-you note, and his dad suggested he call the family to ask what tricks they liked and improve his show based on their feedback. When Shep was 16, he bought an old Jeep with a snow plow and started a plowing business. When his Jeep wouldn't start at 4:00AM after a heavy snow, he couldn't plow his customers' driveways. He asked a friend with a newer truck and plow for help, and offered him all the money. That's when Shep realized he was most interested in taking care of customers. After college, Shep continued to develop his interest in customer service, and today he's focused on helping his clients achieve amazing customer experiences. He teaches people common-sense approaches that simplify customer service and improve company culture. He also travels around the world delivering speeches, and his team includes trainers who deliver his material, as well. Listen to the show to hear Shep discuss his experiences attending and speaking at Social Media Marketing World. Why Customer Care Is Important to Marketers Typically, marketers acquire the customer and then let someone else handle customer service. However, acquiring new customers costs more than keeping existing ones. As a marketer, you can benefit from these savings by giving existing customers a reason to share positive things about your company, product, or service. In doing so, you create disciples, advocates, and evangelists who praise your company. Whether your business is B2B or B2C, people talk about the people they do business with, good and bad. The best marketing you can have is existing customers who tell others about their great experiences. Using customer care to turn existing customers into brand advocates is different than using a promotion or incentive that gets people to share. When customer care becomes part of your marketing, you're focused on making sure the customer is completely satisfied so they become return customers and want to tell everyone about your company. A byproduct of providing this level of customer service is that your company stands out as different from the rest. Being different is great because your company is then no longer competing head-to-head with the same product or service. That's a powerful place to be in the marketing world. Listen to the show to hear how I work with my team to make Social Media Marketing World an exceptional experience. What Is Social Customer Care? Social customer care is the actual service customers have with companies through social media channels. You no longer have to pick up the phone and call a company...
How to Make Better Marketing Decisions: Unthinkable Wisdom
Do you need to make better strategic decisions? Wondering how to change your decision-making process? To explore how to make better marketing decisions, I interview Jay Acunzo. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Jay Acunzo. Jay is the founder of Unthinkable Media and an expert on the production of docuseries and video marketing for B2B businesses. He’s also a keynote speaker and the author of Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work. You’ll discover common causes for bad decisions and learn four questions that can result in better decisions. Jay also explains why relying on best practices for guidance might not be in your best interest. Share your feedback, read the show notes, and get the links mentioned in this episode below. Listen Now Here are some of the things you'll discover in this show: Making Better Decisions Jay’s Story Jay says that even though he’s always wanted to tell stories, he started out as a sports journalist for print publications in Connecticut. In 2008, he joined the in-house PR and communications department at ESPN. Working at ESPN showed him he could use his writing skills and creativity in a business context. His next career move would’ve been to become a print columnist but he didn’t think building a career in print was the safest move. So he left ESPN and moved to a digital media strategist position at Google. He enjoyed the customer interactions and the culture at Google but still wasn’t entirely happy there. Jay recalls the moment when he realized he wanted to do something different. He had hyped a particular video to a group of friends and was trying to show them the video, but first he had to get through a particularly frustrating pre-roll ad. The experience annoyed him quite a bit. Jay then realized that he was part of the machine perpetuating that same experience for other viewers. He knew he didn’t want to “be the ad,” he wanted to be the content behind the ad. So he left Google and led content teams for several startups including HubSpot and Venture Capital. During that time, he launched a podcast for the firm and the power of serialized content made a deep impression on him. After 3 years, Jay branched out as a full-time speaker and maker of shows. Now, 2 1/2 years later, he spends half of his time on the road speaking, and the other half creating podcasts and video documentaries with B2B clients. Listen to the show to find out who one of Jay’s first customers was. When Should You Stay the Course or Try Something New? Often, people look to the best practices of others in their industry to guide their own efforts. Unfortunately, finding best practices shouldn’t be your goal. Your goal should be to find the best approach for you and your business—a path and a strategy that works well for you. To expand on this, Jay shares a recent psychological study from New York University. The study revealed that in stressful situations, people will often continue on with what they know has worked for others (purported best practices) instead of branching out on a unique path. Unfortunately, what worked for someone else might not work for you. Jay says that to make better decisions, it’s imperative to understand the context of your unique situation. Once you’ve outlined the context of your situation, you begin to view ideas, precedents, or best practices as possibilities rather than absolute answers or blueprints. You can then vet those possibilities against what you know to be true about your situation. Jay wrote his book, Break the Wheel, to help people navigate this process by answering six questions. Listen to the show to hear why Jay thinks it’s more impor...
YouTube Ads: What Marketers Need to Know
Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business? To explore how to reach more customers with YouTube ads, I interview Tom Breeze. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Tom Breeze, YouTube ads expert and founder of YouTube ad agency Viewbility. His book is titled Viewability: Harness the Power of YouTube Ads and Be There for Your Customer When It Really Counts and his course is YouTube Ads Workshop. Tom explains how user intent on Facebook and YouTube differs and why intent matters to advertisers. You'll also discover a seven-step framework to create YouTube ads that sell. Listen Now Here are some of the things you'll discover in this show: YouTube Ads Tom's Story Tom's journey with YouTube was heavily impacted by his university studies. He graduated with a master's degree in psychology, and at around age 23, he began working with businesspeople who had anxiety about public speaking. In 2008, he started doing workshops on the subject and used Google ads to grow the business by driving traffic to his site. Then, at a 2-day presentation workshop, a few people asked for help using video to present their businesses. Oddly, Tom had just created his own video and was already seeing results; conversions on the site had increased from 7% to 22% almost instantly. As more people requested the video training rather than the public speaking training, Tom rapidly transitioned into YouTube video. He wanted to help his clients get more views, and by extension, more business. He learned how to optimize video titles, tags, and descriptions, and dove into learning more about SEO strategies. When Tom teamed up with a business partner to learn how videos could rank well in all search engines—not just YouTube—they established an entire agency around SEO. But as SEO evolved and got more complicated, Tom noticed their results started to drop. To better serve his clients, Tom decided to use his experience with Google AdWords to test ads for YouTube video. He chose a video that had been created for SEO purposes and plugged it into Google AdWords. He targeted a few simple keywords and ran the video as a YouTube ad. The results were incredible. From there, the SEO business evolved into an agency that focuses exclusively on YouTube ads. Listen to the show to learn what kind of results Tom saw from his first YouTube ad. Why YouTube Ads Matter Next, I ask Tom why marketers should consider advertising on YouTube. First, Tom says, YouTube has a lot of ad inventory available so it's easier for marketers and businesses to get placements. Second, YouTube users are highly engaged on the platform. In 2015, users in the 18-49 age range spent 4% less time watching TV than the year before, while time watching YouTube video rose by 74%. This year, YouTube reported its 1.9 million active users are collectively watching more than one billion minutes of video daily. These people are actively using YouTube as a search engine, the average viewing session is clocking in at 40 minutes, and the potential to connect with the right audience is very high. Imagine an engaged user is looking for help and finds your YouTube content. You immediately have an opportunity to create a great first brand experience. Finally, despite all these positives, only 1 in 10 brands has actually used YouTube ads. So while the ad inventory is a lot bigger, the competition is a little lower. Listen to the show to find out why many brands haven't tried YouTube ads. How YouTube Viewers Differ From Facebook Viewers When I ask Tom why advertising on YouTube is different than advertising on Facebook,
Twitter Marketing: Creative Ways to Connect With Your Audience
Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects? To explore creative ways to interact with your Twitter fans, I interview Dan Knowlton. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Dan Knowlton, a creative marketer, speaker, and trainer. He co-founded KPS Digital Marketing, an agency that specializes in social and video marketing. Dan explains why he stopped using Twitter automation tools and how other tools help marketers engage with fans more effectively. You'll also discover tips for starting conversations and building relationships on Twitter. Share your feedback, read the show notes, and get the links mentioned in this episode below. Listen Now Here are some of the things you'll discover in this show: Twitter Marketing Dan's Story About 5 years ago, Dan became interested in marketing while studying business management and marketing at the University of Brighton in the UK. However, he didn't take any of the digital or social media marketing classes. His coursework and early work experience focused on traditional marketing. After graduation, Dan worked for a big company in London as part of a program for new graduates. The company trained him to run a branch as if it were his own business so he learned about sales, customer service, managing a team, team building, communication, and so on. However, the job was like running a business without the perks of running your own business, so he quit. Dan moved back in with his parents, and then traveled around Thailand and pursued his interest in online marketing. He began by learning about the topic from sources like Social Media Examiner, Content Marketing Institute, and Digital Marketer. After following a tutorial by Matthew Barby about growing a social media following, Dan was excited to see his Twitter following grow. Dan continued to get good results for himself and his dad's company, so he set up a digital marketing agency with his dad and his brother. They wanted to help bigger companies with their online marketing, too. They now work with global brands running creative campaigns with video content and social media marketing, and the agency is growing. Listen to the show to hear Dan share more about his early success growing a social media following. Advantages of Twitter Marketing To understand the benefits of Twitter marketing, marketers should think about the ways in which Twitter is the go-to platform and how their marketing can fulfill the needs of people who use it. For starters, Twitter is a place to discuss live events. With the event hashtag, you don't even need to attend the event to join the conversation. People also go to Twitter to learn about breaking news. Twitter is unique because you can follow or have conversations with high-profile people and celebrities. Compared to LinkedIn or Facebook, Twitter makes high-profile people seem accessible. People who would never answer your email might respond to you on Twitter because they're in a different mindset when they use Twitter. Marketers can use the conversational nature of Twitter for customer service and networking. To illustrate, Buffer and Mailchimp use Twitter to provide empathetic customer service and instant solutions to people's problems. Tweets can provide much better service than a voicemail menu or a website form, and simultaneously show how supportive your business is. For online networking, Twitter chats are the perfect place to meet and engage with people online. Twitter is also a great place to continue conversations and build relationships that begin at online events. When you look at all of the ways Twitter can help marketers, you can see it's the perfect platform for middle-of-funnel acti...
Revenue Optimization: Maximizing ROI on Your Ads
Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help? To explore how optimizing the customer journey helps you boost sales, I interview Tanner Larsson. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Tanner Larsson, an eCommerce optimization expert who focuses on revenue and the author of Ecommerce Evolved. His consultancy is Build Grow Scale, and he hosts an event called Build Grow Scale Live. Tanner explains how marketers can analyze their whole customer-acquisition process to optimize revenue. You'll also discover how analytics data can identify four revenue leaks that are easy to fix. Share your feedback, read the show notes, and get the links mentioned in this episode below. Listen Now Here are some of the things you'll discover in this show: Revenue Optimization Tanner's Story In 2001, Tanner owned window cleaning and Christmas light businesses that were doing well, but he was bored. So he began learning about online marketing and sales with eBay and quickly became a PowerSeller. Although he loved selling online, the technology for eBay sellers was still so basic that he spent lots of time doing things he didn't like, such as weighing packages and printing labels. Tanner then left eBay for ClickBank, an affiliate platform for informational and digital products. Inspired by people selling how-to business courses, he created one about building a window cleaning business. When he didn't get rich from this course, he realized the online space wasn't a magic place for making money. It was simply another business medium. Tanner then began learning about online marketing and sales tactics. He not only loved implementing everything he learned, but also needed a new way to make a living. After almost going blind, he had a cornea transplant, which involved a long, restrictive healing process. Because he couldn't go outside or pick up anything over five pounds, he had to sell his window cleaning business. After shifting to online sales, Tanner realized he preferred selling physical widgets, gizmos, and gadgets online. When you're selling an informational product, you have to go above and beyond to convince someone they need to buy it. Selling a physical product is easier for him because he can simply provide the supporting information. Today, as a founder of Build Grow Scale, Tanner focuses only on eCommerce. The scope of his work has included online stores, sales funnels, and hybrid solutions. Through all of his big wins and losses, he's tested everything and learned to focus on a data-driven approach to eCommerce. Some big losses with a Shopify store were especially useful in shaping Tanner's thinking about eCommerce. At first, the Shopify store took off, selling tens of thousands of products per week. But after a sudden change, he was writing $200,000 checks each month to keep the business afloat because the cash flow couldn't keep up with the growth. After Tanner figured out what wasn't working, he started looking at data in a different, deeper way. Although his principles are based on eCommerce, you can use them for selling more than physical products. They would also work for visual products, services, and so on. Listen to the show to hear more about Tanner's experience selling on eBay. 3 Mistakes Marketers Make When Acquiring Customers When marketers try to acquire customers, Tanner often finds they make three big mistakes. First, they're too focused on acquiring a customer and the first sale. Specifically, they want to cover all of their expenses and extract a profit from the first sale. This approach is a recipe for disaster and makes staying in business more difficult because you generate real profit from subsequent sal...
LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn
Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video? To explore how LinkedIn video marketing works, I interview Goldie Chan. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Goldie Chan, a LinkedIn video expert. She produces a daily video show about marketing on LinkedIn. Her courses on lynda.com include LinkedIn Video Marketing for Personal and Brand Pages. Goldie explains how LinkedIn's video audience and metrics compare to those on YouTube and Facebook. You'll also discover tips for creating and optimizing LinkedIn videos. Share your feedback, read the show notes, and get the links mentioned in this episode below. Listen Now Here are some of the things you'll discover in this show: LinkedIn Video Goldie's Story Goldie has been working in digital marketing for more than 10 years, focusing on social media strategy and content creation. In that time, she's worked with lots of platforms creating all kinds of content including Facebook live video, Twitch video, Instagram content, Pinterest, and now LinkedIn video. Goldie has also worked in a range of industries. She moved from a tech startup to fashion. Then she worked for Legendary Entertainment as director of social and community. The company handles blockbuster movies that tend to work well in China and in the U.S., such as the King Kong franchise and The Great Wall. Goldie worked on both paid and organic social, and on building their community. In August 2017, Goldie was taking a break in her career and got into the LinkedIn video beta. It was the perfect time to create content she enjoys, and she loves pop culture. Her first 50 videos explored branding, metrics, and historical facts about pop culture phenomena. This project evolved into her daily channel (#dailygoldie), which has subscribers from all over the world. Today, her channel continues to look at the marketing and business impact of pop culture phenomena. For example, she might explore where the majority of the marketing budget for Harry Potter went. Looking at how the books, movies, and franchise in general are marketed works with LinkedIn's business focus. And for Goldie, this approach is more interesting than expressing her fandom. Although her daily show is primarily about marketing, Goldie also talks about branding as it relates to her experiences because she frequently travels around the world. When she's speaking, she shares tips that will help her audience. As a proponent of building community, she created #LinkedInCreators, the hashtag most people who create content use on LinkedIn. Because Goldie has been posting daily videos, she can track how LinkedIn video has been developing over the past year. Whenever a bug or any issues have occurred, she witnessed it firsthand. She has found the journey to be amazing, and for the 1-year anniversary of LinkedIn video, she hosted the official LinkedIn party in New York with their video team. In addition to running Daily Goldie on LinkedIn, Goldie owns Warm Robots, a social media strategy agency. For clients like The Art Institutes, she helps figure out how to tell their stories in ways that encourage people to join and feel involved with the brand. She also helps C-level executives create their personal brands on LinkedIn and elsewhere. Listen to the show to hear Goldie share a story about helping an executive determine whether content was appropriate for Instagram. How LinkedIn Video Compares to YouTube and Facebook Video Goldie believes marketers who are already invested in YouTube or Facebook video should consider LinkedIn because its unique audience offers great opportunities. LinkedIn has more people who work in the top levels of their profession and attracts people who are gainfully empl...
Modern Marketing: Wisdom From Seth Godin
Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers? To explore what is and isn't working for marketers today, I interview Seth Godin. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Seth Godin, one of the great thinkers of our era. He's a prolific blogger and the author of 18 books including Tribes, Permission Marketing, and Purple Cow. His podcast is called Akimbo. His latest book is This Is Marketing: You Can't Be Seen Until You Learn to See. Seth explains why marketing messages should focus on improving people's lives. You'll also find examples of businesses that use empathy, trust, and tension to market their products. Share your feedback, read the show notes, and get the links mentioned in this episode below. Listen Now Here are some of the things you'll discover in this show: Modern Marketing Seth's Podcast Seth's podcast Akimbo is about bending the culture, or seeing the culture and how we change it. The name Akimbo comes from the word for a bend in the river and for bending your arms to show power, the way Wonder Woman stands on a building with her hands on her hips, looking down on the bad guys. When Seth named his podcast, he also wanted his podcast to start with the letter A because many podcast apps list podcasts in alphabetical order. You're at a disadvantage if you call your podcast Zodiac Seven. Seth had an earlier podcast, Startup School, which was incredibly successful. However, he considers Akimbo to be his first real podcast because he created Startup School in 2 days as an artifact of an event he ran; he didn't create it as a podcast. Seth has been hosting the Akimbo podcast for a little over a year and has released about 35 episodes at the time of this interview. Each episode is about 20 minutes, he has no guests, and he doesn't read the ads. At the end, he answers questions that people send from all over the world. Because Seth shut down the comments on his blog, I ask how he likes interacting with his audience in the Q&A. He says answering the questions is fun. The key difference is that the questions aren't comments and they aren't anonymous. Before he started the segment, he was worried about screening 50 good questions. However, he doesn't get many, and they're all good questions. To prepare for each episode, Seth writes the show notes first. The notes are a list of topics and often include links to relevant articles and videos. Then he riffs based on the show notes. He records the episodes by himself in the shower at his office, which is covered in foam. The shift from writing by himself to talking by himself is fascinating. Seth believes his podcast is reaching the right people in the right way: drip by drip. He doesn't spend any time or energy promoting the podcast. It's there for people who want it. Listen to the show to hear how Seth started his podcast after planning it for 10 years. What's Wrong With Marketing Today In the author's note to This Is Marketing, Seth says, "It's time to do something else with marketing to make things better." I ask what about marketing today isn't working that prompted him to write that. He responds by outlining two problems. First, some marketers are selfish, narcissistic, short-term spammers who think their behavior is fine as long as they don't break the law. They call senior citizens at home to sell them worthless collectible coins. They try to hassle people, put them in a squeeze page, or get them to buy something they don't want or need. As a result, marketing has a second problem: the people who might be willing and able to improve marketing are hesitant to call themselves marketers or do marketing because they think the only way to do it is to be one of those scammer...
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Comments (13)

Barbara Edwards

fantastic content. thank you

Jan 11th
Reply

Kevin M Miller

Thanks for having a social media platforms. I'm just getting back into real estate and have heard from other podcasts but it good to have one just on social media

Dec 20th
Reply

Parth Vyas

John Nemo, your knowledge sharing is wonderful. Thanks Michael for this episode. I got to know that how deeply this session will help me to strategies my Y2019 LinkedIn Marketing activities.

Dec 19th
Reply

Gaurav Oswal

Good one..

Dec 13th
Reply

Marin Zlatarić

great insights in this episode

Dec 2nd
Reply

Gaurav Oswal

Amazing content.. Loved it!!

Nov 20th
Reply

Eslam el Khateeb

Man this a Dude doesn't know anything about live videos. All his answers is "i dont know" and "am not sure" he just want ppl to follow what did not giving them information about what isbthere in the market. Why a man with average knowledge like this appears on your show and act as id he is pro.. Please select your guests.. You have followers and obliged to give them good quality info

Oct 22nd
Reply

Parth Vyas

Thanks Mike for bringing this Podcast with Jay. I learnt a lot, and have purchased Talk Triggers book. I have planned to emphasize more on this topic and to apply in my Digital Marketing campaigns.

Oct 10th
Reply

Jessie Gonzalez

Great interview

Aug 6th
Reply

hari Vavilala

Hi Micheal, I started listening to the podcast since yesterday, i found it very interesting, what are the websites where I get contextual cartoons which was discussed on this episode. can u kindly share it please Hari

Jun 29th
Reply

Nate Philips

Love your work Michael! Thank you for your awesome content! I stumbled across your podcast channel recently and the first audio I listened to was your interview with Nicole Walters! It was unbelievable and now I am hooked on your work! Nicole would be happy to know her advice for going live on social media is guiding my personal strategy! Thank you again for your work! Nate

May 29th
Reply

Inetguru

Good stuff!

May 9th
Reply

Philip Duncan

wow #Dennisyu has opened my mind big-time to understand Facebook scoring

Nov 4th
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