LinkedIn newsletters, email newsletters, or Substack? Which one is best for B2B right now? In this episode, LinkedIn expert Michelle J Raymond shares what’s changed since her last update in February, how both her LinkedIn and email newsletters are growing, and why Substack is suddenly the hot topic everyone’s talking about.Whether you’re building an audience, frustrated with LinkedIn’s algorithm, or curious about Substack’s buzz, this episode will help you decide where to focus your time and effort.Key moments in this episode - 00:00 Navigating the Content Landscape00:41 Newsletter Recap01:51 LinkedIn Newsletters: Benefits and Growth02:25 Challenges with Email Newsletters07:10 Substack: The New Contender13:15 Leveraging LinkedIn Newsletters for Growth18:24 Final ThoughtsTo learn more about Pros & Cons of LinkedIn Newsletters - https://socialmediaforb2bgrowthpodcast.com/episode/linkedin-newsletters-vs-email-newsletters-which-one-wins-for-b2bCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250909_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4
Learn how to write LinkedIn DMs that people actually want to read and stop killing conversations before they even start. Know what to avoid, how to build trust, and the C.A.R.E. Framework for better LinkedIn sales conversations.Key moments in this episode - 00:00 The LinkedIn DM Dilemma00:33 The Problem with LinkedIn DMs03:50 What Makes a Bad LinkedIn DM?07:29 The Importance of Slowing Down08:19 Don't Skip Rapport Building14:42 The C.A.R.E Framework17:35 Slow Down to Build TrustCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250902_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4
If you're a consultant, solopreneur, or running a lean team, knowing where to focus your LinkedIn efforts can be the difference between staying invisible and building a brand that wins business. LinkedIn expert Michelle J Raymond breaks down the strengths of both your personal profile and your Company Page and how to use them together to build trust, credibility, and consistent results.Key moments in this episode - 00:00 LinkedIn Marketing for Small Businesses00:52 LinkedIn Profile vs. Company Page01:12 Understanding the Power of Two05:46 Practical LinkedIn Tips for Small Business Owners06:59 Setting Your LinkedIn Strategy10:44 Real-World Application: Michelle's Experience16:04 Final ThoughtsCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250826_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2
AI and automation tools can help B2B marketers scale their content or get their LinkedIn accounts shut down! LinkedIn expert Michelle J Raymond breaks down how to use AI responsibly, what LinkedIn’s user agreement actually says, and how to stay compliant while increasing productivity.Key moments in this episode - 00:00 AI and Automation on LinkedIn00:32 The Rise and Fall of AI Hype02:52 Understanding LinkedIn's User Agreement06:41 The Dangers of Automation Abuse10:59 Safe Tools for LinkedIn Marketing17:16 Creating an AI Social Media PolicyLinkedIn User Agreement CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250819_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2
LinkedIn brand expert Ty Heath from the B2B Institute joins Michelle J Raymond to reveal how B2B marketers can stand out, ditch boring corporate content, and build brands buyers remember.If you’re tired of playing it safe on LinkedIn and want to escape the Sea of Sameness, this episode breaks down exactly how to go bold, balance brand with demand, and create content that sticks in your audience’s mind.🔥 What You’ll Learn 00:00 Intro – Why B2B marketers can’t afford to blend in01:42 The “Sea of Sameness” problem04:15 Why LinkedIn’s Company Pages still matter in 202507:32 Balancing brand building vs demand generation10:05 Memory-building tactics B2B marketers overlook13:48 The biggest opportunity on LinkedIn right now16:22 How to make your B2B brand famousToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250812_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call B2B Growth Co newsletterCONNECT WITH TY HEATH Tyrona Heath on LinkedIn The LinkedIn B2B Institute on LinkedInThe Sea Of Sameness | LinkedIn Marketing Solutions#LinkedIn #B2BMarketing #Branding
The LinkedIn algorithm changed (June 2025). Learn what it means for LinkedIn Company Pages. Discover why traditional strategies are failing and get a new framework for success. Perfect for Company Page Admins and Social Media Managers looking to stay ahead.Key moments in this episode - 00:00 LinkedIn Algorithm Shift June 202500:57 Impact on LinkedIn Company Pages03:20 Recent Changes and Challenges06:41 Broken Strategies in Company Pages12:57 P.A.G.E Advocacy Framework16:53 Wrap Up & HomeworkToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250805_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter
Discover three content types driving engagement on LinkedIn after the 2025 algorithm change. Boost visibility with this updated B2B content strategy.Learn about what content formats to post and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025. Key moments in this episode - 00:00 Recap of LinkedIn Algorithm Changes04:18 3 Essential Content Types for LinkedIn in 202506:10 Polls: The Engagement Booster08:01 LinkedIn Lives: Building Community in Real-Time10:27 LinkedIn Newsletters13:11 Creating a Repeatable Content Strategy19:08 Final ThoughtsFor all the details on the LinkedIn Algorithm change - https://b2bgrowthco.com/linkedin-has-changed-again-here-is-what-im-doing-about-it/CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter#LinkedIn #LinkedInAlgorithm #LinkedInMarketing #B2BMarketing
Navigating LinkedIn Changes(July 2025): Pay-to-Play Strategy, Algorithm Updates, and New Features. Everything B2B Marketers need to know to stay ahead. Discover what's driving LinkedIn's decisions and how these updates impact B2B marketers and their LinkedIn B2B marketing strategy. Learn about new features to watch for and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025. Key moments in this episode - 00:00 The Changing LinkedIn Landscape02:40 Understanding LinkedIn's Vision and Mission03:37 The Shift to Pay-to-Play on LinkedIn06:16 LinkedIn Algorithm Changes (June 2025): What You Need to Know11:29 New LinkedIn Features15:43 Strategy Over Features18:14 RecommendationsCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterRegister for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
Is your B2B LinkedIn strategy falling flat, despite all the effort your team puts in? Hint: You don't grow on LinkedIn by doing more. You grow on LinkedIn by working together. Key moments in this episode - 00:00 Why Your LinkedIn Strategy Isn't Working01:09 Common Issues with B2B LinkedIn Strategies05:31 The Power of Alignment07:26 Improve Your LinkedIn Results11:05 Shared LinkedIn KPIs12:50 LinkedIn B2B Strategy Fails14:03 Grow by Working TogetherCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://f.mtr.cool/WSGMKZ
Is your team struggling with LinkedIn? In this episode, Coach Michelle J Raymond delves into common misconceptions about using LinkedIn for business and how to set your team up for success. Learn why assuming LinkedIn is easy can set your team up for failure and discover practical tips on providing the necessary support and training. Michelle offers insights on how to create an effective employee advocacy program, the importance of social media policies, and realistic expectations for time and effort. Key moments in this episode - 0:00 The LinkedIn Myth00:56 The Reality of LinkedIn for Teams02:10 Challenges in Employee Advocacy on LinkedIn02:56 Setting Your Team Up for Success05:44 Addressing Internal Barriers10:26 Culture Before Content13:20 Practical Tips for LinkedIn Success16:34 The Value of LinkedIn Training and Support18:21 Achieving B2B LinkedIn SuccessCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250701_michelle-raymond_july-premium-poll_en&utm_content=audio&utm_term=q2#LinkedIn #EmployeeAdvocacy #SocialSelling
Struggling to write LinkedIn sales posts without sounding cringe? Learn how to sell with confidence using a simple, proven copywriting framework.Key moments in this episode - 00:00 Overcoming the Fear of Sales Posts on LinkedIn00:47 The Misconceptions About Selling on LinkedIn05:30 Mindset Matters10:04 The Consequences of Avoiding LinkedIn Sales Posts14:09 The Non-Cringe Guide to LinkedIn Sales Posts17:03 Mastering Sales Copywriting Frameworks20:07 The Power of Copywriting in LinkedIn SalesCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250701_michelle-raymond_july-premium-poll_en&utm_content=audio&utm_term=q2
Are you sick of your LinkedIn content being ignored? Let's discuss the most likely cause and actionable strategies to improve your LinkedIn visibility and engagement. Discover how cultivating a strong point of view, crafting engaging hooks, and presenting your authentic self can enhance your LinkedIn presence.Key moments in this episode - 00:00 Playing It Safe on LinkedIn00:36 The State of LinkedIn Content01:45 The Problem with Most LinkedIn Content03:50 Creating Engaging LinkedIn Content: The Hook06:43 Be Authentic09:10 Practical Tips to Improve Your LinkedIn Content11:12 Stand Out by Being ContrarianCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250624_michelle-raymond_june-premium-poll_en&utm_content=audio&utm_term=q2#LinkedIn #B2BMarketing #ContentMarketing
Feeling guilty about taking time off LinkedIn? LinkedIn expert Michelle J Raymond shares what really happens when you step away and why consistency doesn’t mean posting daily. A must listen for B2B marketers balancing business and burnout.Key moments in this episode - 00:00 The guilt of going quiet on LinkedIn03:40 Fear vs reality: Will the LinkedIn algorithm punish you?06:15 What happened to reach and engagement after the break08:22 LinkedIn relationships matter more than the algorithm10:10 Advice for LinkedIn creators worried about stepping back11:35 Reframing LinkedIn consistency: quality over quantity13:20 Permission to pauseCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250617_michelle-raymond_june-premium-poll_en&utm_content=audio&utm_term=q2
Discover the prevalent LinkedIn scams and warning signs that can harm your brand and business. Coach Michelle J Raymond and guest Scott Aaron, discuss the dangers of these tactics, the signs to spot them, and the repercussions they can have on your LinkedIn presence.Key moments in this episode - 00:00 Intro Guest - Scott Aaron01:47 The Problem with LinkedIn Engagement Pods05:06 Spotting Fake Engagement on LinkedIn12:28 The Temptation and Pitfalls of Buying LinkedIn Followers20:14 The Dangers of Rented Accounts and Data Scraping25:39 Risks of Automation Tools on LinkedIn31:22 Final Thoughts Scott Aaron on LinkedInThe Power of LinkedIn Company Pages - Networking and Marketing Made SimpleCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250610_michelle-raymond_june-premium-poll_en&utm_content=audio&utm_term=q2#LinkedIn #LinkedInScams #B2BMarketing
Is your LinkedIn Company Page stuck in silence? LinkedIn Pages expert Michelle J Raymond breaks down the five biggest mistakes B2B brands make and what to do instead to drive real engagement, visibility, and results.Key moments in this episode - 00:00 Why Your LinkedIn Company Page is Invisible02:17 Unoptimised LinkedIn Page Setup04:10 Boring LinkedIn Company Page Content06:23 LinkedIn Unoriginal Content08:40 Broadcasting Instead of Engaging10:08 Don't Hide Your Employees12:06 Take Action on LinkedInCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250603_michelle-raymond_june-premium-poll_en&utm_content=audio&utm_term=q2#LinkedIn #CompanyPage #B2BMarketing
Let's break down the subtle mistake B2B marketers are making that’s quietly eroding trust and it’s more common than you think. If you want your brand to stand out for the right reasons, this is the wake-up call you need.Key moments in this episode - 00:00 Introduction01:06 RecipeGate: The Controversy Unfolds03:16 The Cost of Copying in Marketing05:13 Importance of Original Content on LinkedIn09:33 Personal Branding Journey13:54 Tips for Staying Original on LinkedInCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com?utm_source=podcast&utm_medium=influencer&utm_campaign=20250527_michelle-raymond_may-premium-poll_en&utm_content=audio&utm_term=q2#B2BMarketing #LinkedIn
Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better.Key moments in this episode - 00:00 Guest - Ashley Faus 00:55 Defining Thought Leadership01:51 Challenges with Founder-Led Brands02:46 Misconceptions in B2B Thought Leadership04:28 The Role of Executives in Thought Leadership12:00 Identifying New Thought Leaders Within the Company21:01 Practical Tips for Supporting Thought Leaders25:16 Ashley's Book PromotionCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_michelle-raymond_may-premium-poll_en&utm_content=audio&utm_term=q2
Struggling to grow your LinkedIn Company Page? In this episode, LinkedIn strategist Michelle J Raymond shares the top four reasons your Page isn’t gaining traction. From lack of strategy to inconsistent content, and what to do to finally see results. Discover how B2B businesses can get back on track, even with limited time and resources.Key moments in this episode - 00:00 Tackling Company Page Frustrations03:30 LinkedIn Company Page Strategy07:08 Keeping Up with LinkedIn Changes10:46 Consistency in Content Creation on LinkedIn15:28 Evaluating Team Capacity17:21 LinkedIn Company Page ManagementCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com?utm_source=podcast&utm_medium=influencer&utm_campaign=20250513_michelle-raymond_may-premium-poll_en&utm_content=audio&utm_term=q2#LinkedIn #LinkedInForBusiness
Want to stand out on LinkedIn without resorting to gimmicks? In this episode, Michelle J Raymond shares a simple, practical framework to help B2B marketers discover what makes them different and why it matters.Key moments in this episode - 00:00 - Why being different matters on LinkedIn01:30 - The mistake most brands make03:00 – Why blending in costs you opportunities05:00 – 5 questions to find your different13:30 – Updating your LinkedIn profile16:00 – Final tips to own your differenceCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
LinkedIn short form video is it a trend or game-changer for B2B brands?Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business. In this episode, you'll get the facts, the strategy, and the tools to decide if LinkedIn video is worth your time.Key moments in this episode - 00:00 – Is LinkedIn video worth it?01:00 – LinkedIn video feed03:00 – Why this isn’t just another TikTok copy04:50 – LinkedIn’s official video stats (2025)06:45 – Pros of LinkedIn video for B2B09:50 – Real talk: video confidence, branding, and buy-in12:15 – Tools to make video creation easy (Descript, CapCut, Opus Clip)14:00 – What B2B brands should actually be doing16:30 – Final verdict: Is it worth it?Tools Mentioned in this EpisodeDescriptOpusClipMetricoolCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250429_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1