Social Selling Made Simple

In today's rapidly evolving business landscape, sticking to traditional methods can leave you lagging behind. With consumers becoming increasingly discerning and demanding, failing to adapt will only lead to irrelevance.   Clients are bombarded with endless options and if we are not visible and valuable enough, we’ll be left behind.   How can we provide the most value to clients so that they choose us every time? What steps can we take to identify our target audience and tailor our value proposition to meet their specific needs?   In this episode, sixth generation entrepreneur and real estate broker, Skyler Lemons joins me to talk about how to lead with value, how to become the go-to agent for consumers and why consistently marketing makes all the difference.    A lot of consumers don’t have a good understanding of the intricacies of a real estate transaction. -Skyler Lemons   Three Things You’ll Learn In This Episode    -Cut through the noise in your market How can we stand out to our target market and ensure that we become the person that they go to?   -Articulate your value How do we show our clients the unique skills and capabilities we bring to the table and communicate it well?   -Palm-of-hand, top-of-mind  How do we build up our visibility and stay in front of people so consistently that we don’t have to chase clients?    Guest Bio   Skyler Lemons is a sixth generation entrepreneur and a second generation real estate broker here in Chicago. As a distinguished Real Estate Broker affiliated with EXIT Strategy Realty, Skyler's unwavering commitment to excellence has solidified his reputation as a trusted advisor, creative problem solver, and ethical advocate for clients throughout the Chicagoland area.   Born and raised in the vibrant heart of Chicago, Skyler possesses an intimate knowledge of the city's rich history and its visionary future plans. His expertise extends across all 77 diverse communities that make up the Chicagoland landscape, ensuring that his clients receive top-tier guidance regardless of their location.   Skyler's journey into real estate was further enriched by his academic pursuits, having earned a degree in finance from Howard University. His previous role as a consultant to Fortune 500 companies equipped him with a unique skill set that blends financial acumen with the intricacies of the real estate market. Skyler leverages predictive analytics and time-tested methodologies to craft winning offers and streamline property transactions, ensuring both buyers and sellers achieve optimal results.   What truly sets Skyler apart is his passion for fostering authentic, long-lasting relationships with his clients. He approaches each transaction with transparency, dedication, and a commitment to exceptional communication. Skyler's clients benefit from his undivided attention, as he strives to make their real estate dreams a reality.   Follow Skyler on Instagram @skylerlemonsrealestate Email info@skylerlemons.com  

Most real estate professionals treat YouTube like it’s just another social media platform, but it’s so much more than that. YouTube is a lot more like Netflix, and if we play our cards right, we can get thousands of views, get people to know and like us, and generate more leads and deals.   In order to unlock all the business potential that YouTube holds, we have to change our entire approach. Stop treating it like social media, make it the core of your content strategy and get people to binge watch your videos.   How do we make content people actually want to watch? How do we make better videos without putting too much energy into it?   In this episode, we’re joined by YouTube Growth Strategist and my own coach, Owen Video. He shares how to unlock the growth potential of YouTube, and get thousands of views.   Treat YouTube like the core of your platform. Less is more, focus on good videos that will get big views. Make videos in binge watchable groups. -Owen Video     Things You’ll Learn In This Episode    -A scalable binge-watch strategy  How can we build solid systems behind our content creation so that we make quality videos without too much energy into them?    -Create what people want to see How do we use our videos to create a massive pipeline and win clients years in advance?    -Focus on good videos that will get big views The common advice on YouTube is to make as many videos as possible. Would we actually achieve more with less content?   -Make videos in binge watchable groups How do we create binge-watchable content silos and a library of great videos that get people to spend time with us online?   Guest Bio Owen Video is an award-winning YouTube Growth Strategist and High-Performance Coach for the Nations Top Companies & Business Influencers. Owen has been called a Pioneer on YouTube and is considered the leading expert on YouTube for business and revenue generation. He has consulted for major brands like North Face, Oracle, and Excelon. Owen has helped his clients achieve millions of views and generate millions of dollars in sales and brand sponsorship. Owen has been invited to speak all over the globe and has been featured in major media like ABC, NBC, KUSI and Social Media Examiner. To find out about working with Owen, head to http://owenvideo.com/.

A common struggle among agents and entrepreneurs is the constant juggle between training, operational tasks, and maximizing profits. We find ourselves bogged down by mundane tasks like tracking contractors and constantly training new recruits.    Every minute spent on these activities feels like money slipping through our fingers. But what if there was a solution designed specifically to solve all these problems and more?   Enter Trackxi, a revolutionary platform created by agents, for agents.    What exactly does Trackxi do? How efficient is it? Can it help with onboarding and training expansion?   In this episode, I am joined by the Founder & CEO of Trackxi.com, Vijay Gopalswamy who enlightens us about Trackxi, the problems it can solve, and how it can help us to scale like never before.   The goal is to make the most money possible, not the most transactions possible. -Vijay Gopalswamy   Three Things You’ll Learn In This Episode    -Owning your brandWhat do we focus on if we want to own our brand?   -The key in real estateWhat are the key components in real estate when it comes to training people?   -What does a bigger team mean?A bigger team means spending more time managing them   Guest Bio   Vijay has been in Real Estate for about 15 years. He owns one of the Top producing teams in Portland, Oregon. He is also a licensed Mortgage broker. Vijay founded Trackxi in 2022 when he was not able to find a software platform to scale his business. Trackxi offers an independent platform that helps Agents, Teams, and TCs organize their business and show their value to their clients. It can also be used for Mortgage brokers to track and manage their loans. Check out this episode on our website, Apple Podcasts, or Spotify, and don’t forget to download your favorite Podcast app and leave a review if you liked this episode. Your review allows our show to reach and teach more people. We appreciate you and your support! Visit https://trackxi.com/ Find Vijay on LinkedIn @Vijay Gopalswamy 

The real estate market is more competitive than ever. With businesses shifting and consumers bombarded by advertisements daily, simply listing a property isn't enough to attract attention.    Without effective marketing, properties can languish on the market, costing time and money. In today's fast-paced digital landscape, being passive is not an option. You either adapt and thrive or risk being left behind.   Why should we market both our businesses and our skills more effectively? Why shouldn’t we be afraid to ask for opportunity? How do we fully showcase what we bring to the table?   Founder of Digital Natives Inc. and trained marketing strategist, James Rembert joins me to talk about marketing, why technology is the advanced level of communication, and how to be better marketers.    Marketing is messaging. Content is the conversation to scale. -James Rembert   Three Things You’ll Learn In This Episode    - Asking for opportunity Why do we need to give value before we try to make a sale?    -The power of self-care What happens to our mental health when we don’t take care of our bodies?   -What building a legacy looks like How do we build something that stays long after we’re gone?   Guest Bio James Rembert, trained marketing strategist who began his journey as a licensed Realtor in New Jersey. His natural transition to marketing and advertising was birthed out of the misleading and confusing information offered to the real estate industry. This made it difficult for Realtors to generate quality leads & scale their real estate business. While setting out to solve the puzzle of lead generation for his own business, James was able to change the landscape of the real estate marketing industry by not only making lead generation easier to understand, but also making it accessible. He’s since built a thriving boutique advertising agency in Philadelphia Digital Natives Inc.& ROAS consultant, that exclusively services the real estate industry with accounts nationwide. His marketing team now manages hundreds of real estate teams and brokerage worldwide with paid media across all platforms. Aligning with his core belief to help others achieve their goals, he created the wildly successful online coaching course Circle of Excellence. There he teaches real estate professionals step by step on how to generate their own leads, scale as well as how to start their own real estate focused marketing team from the ground up. James is truly experiencing a full circle moment and considers it a privilege to openly share with others his personal journey with the hopes it will encourage others to create their own. Visit https://www.jamesrembert.com/ Find James on LinkedIn @James N Rembert   

As entrepreneurs, we're constantly faced with the challenge of staying ahead in a fiercely competitive market. We grapple with the need to streamline processes, maximize efficiency, and deliver exceptional results with minimal costs.   Enter AI, the game-changer in the way we do business. By leveraging AI across all our ventures, we unlock unparalleled opportunities for growth, innovation, and success.   How exactly can we leverage AI for our business? Is AI the ultimate tool and can it help us with marketing and promoting our business?   In this episode, speaker, purpose strategist and author Anita "AC" Clinton joins me to talk about the transformative power of AI.   There is power in what you confess. -Anita Clinton   Three Things You’ll Learn In This Episode    -Finding our tribe In real estate, why is it so important to find like minded people who want to create a legacy and have profitability?   -Virtual staging How do we leverage this tool and what is the appeal behind it?   -Get creative with AI How can we create marketing pieces with AI?     Guest Bio   Anita "AC" Clinton, with nearly two decades of expertise in creative design, brand development, marketing, and business growth, stands as a pivotal figure in the realm of purpose realization. Her journey, marked by resilience in the face of challenges, embodies the very essence of tenacity, determination, and perseverance. AC's passion lies in guiding individuals to unlock their true calling, helping them find their rightful place in the world and embrace their authentic selves.   As the founder of Anita Clinton Enterprises, LLC, Be Great Global, and Fund Your Passion, she empowers purpose-seekers to harness their gifts and talents, leading them toward a life filled with happiness, fulfillment, and money doing what they love. AC's insights extend beyond mentorship through her book “Destiny Starter: How to Discover What You Are Called to Do and Do It!”, a beacon for those on the path to self-discovery.   Anita is also a real estate developer, presently partnering with the City of Milwaukee under the HomeMKE program to renovate vacant houses in their inventory of tax-foreclosed residential properties and return them to productive use. In addition, she is currently studying to obtain her real estate license.   Her impactful work and thought leadership have earned her recognition on prominent platforms such as CBS, NBC, Fox, and TEDx. Anita "AC" Clinton is not just a guide; she is a living testament to the power of pursuing one's purpose with unwavering spirit.   Visit https://www.anitaclinton.com/  Find Anita on LinkedIn @Anita Clinton

The beauty of real estate is that there are so many arenas we can go into. The deeper we go in a niche, the more advantages we gain. One key area a lot of us don’t tap into enough is the policy side of things.   By getting involved in various organizations, we get to learn the inner workings of our industry and become thought leaders. As agents, we have access to so much data, and we can use it to bring value to our markets.   Why is it so important to volunteer and learn the policy side of our businesses? How do we polish up our businesses and branding?   In this episode, I’m joined by coach, consultant, speaker and Principal at Ware Realty Group, Sarah Ware. She shares all the powerful lessons she’s learned from getting more involved in various organizations, and how she’s using them in her business.   You always want to be in the mindset of reaching for something bigger than what you are. -Sarah Ware   Three Things You’ll Learn In This Episode    -Principal vs. CEO How can we tweak our title so it better reflects what we actually do?   -Learn the inner workings It’s really easy to get shiny object syndrome and veer off into other niches. Why is digging into one area so valuable?   -Always reach for bigger How do we learn from other industries and professionals and avoid getting stuck in the silo of our own local markets?   Guest Bio   Sarah Ware is a coach, consultant, esteemed speaker and Principal and Designated Managing Broker at Ware Realty Group. She is also a NAR 2024 Housing Issues Liaison, and the 2024 Immediate Past President of the Chicago Association of Realtors. Sarah specializes in Residential/Commercial Sales and Leasing, Property Management, Market Research and Development. With over 20 years of real estate success, Sarah has mastered creative sales techniques, innovative marketing strategies and understanding of the local housing market.   As a result of her work ethic, expertise of the real estate market and entrepreneurial spirit, Sarah has been featured in Chicago Sun-Times, Crain's Chicago Business, Chicago Magazine and on CBS news (just to name a few). For more information, go to https://warerealtygroup.com/ and connect with Sarah on LinkedIn.

Using AI to brand ourselves, create content and grow our businesses goes far beyond words. We can use AI to produce visual content too. The world of AI artwork isn't just for fun, it can absolutely translate into our real estate businesses. We can actually leverage it to stand out, get clients and generate leads.   From digital avatars to stock footage and customized images, we can use AI artwork sites to entertain and educate through quality eye-catching content. It’s like having a digital studio at our fingertips!   How can we use this content to boost our businesses? What holds people back from getting started?   In this episode, real estate professional, mentor, educator, speaker and author, Kimberly Offord returns to share the incredible work she’s doing with AI artwork.   Accept that AI artwork is more than fun and play. You can actually leverage it to get clients, leads and make money. -Kimberly Offord   Three Things You’ll Learn In This Episode    -Earn more in less time How does AI make us more efficient and effective in our marketing efforts?    -Use entertainment to educate How can we use AI artwork to uniquely communicate with people?    -Many experts in one tool  Can AI artwork platforms take the place of stock images sites?    Guest Bio   Kimberly Offord is a Real Estate Professional, Mentor, Educator, Speaker and Author who always allows her passions to direct her life path. She is the author of three real estate publications. Work for the Referral, Not the Commission, Recipe for Referrals and The Referral Gratitude Journal. In 2006, Kimberly began a career in the real estate industry working for a boutique brokerage until 2015 and then starting her own. In December 2017, Kimberly joined Fathom Real Estate as the Designated Managing Broker and District Director opening the first Fathom Realty office in the city of Chicago. With Fathom Realty, she mentors and coaches new and emerging Real Estate Professionals.   To get Kimberly’s workbooks and guides, go to https://www.thereferralstore.com/. Follow @playgroundpastime to see Kimberly’s AI creations.

In today's digitally-driven world, real estate professionals understand that their online presence is crucial - it's often the first point of contact with potential clients. However, managing a digital footprint effectively can be challenging, especially with the ever-evolving nature of technology. A disjointed or outdated online brand could mean missed opportunities and revenue left on the table.   The digital giant Google is the most valuable piece of online real estate. It's a double-edged sword: a well-managed presence on Google can be a tremendous asset, but a poorly managed one can be a significant liability. The question then becomes: how can real estate professionals measure, manage, and maximize their digital presence more effectively?   In this episode, we're joined by Alex Montalenti, a leading technology innovator, serial entrepreneur, and coach to real estate entrepreneurs. He's also the co-founder of RealGrader.com, a platform dedicated to enhancing the digital presence of real estate professionals. Alex shares his insights on transforming your digital presence from chaos to consistency.   If you Google yourself, the results you see are already biased because you’ve been Googling yourself. -Alex Montalenti   Three Things You’ll Learn In This Episode    -Stop confusing the consumer Inconsistent branding, broken links, and outdated information are some of the biggest things hurting our digital presence. How do we fix it?   -The right way to do a vanity search Most of us Google ourselves to see what our online presence looks like. Does this give us unbiased results?   -Forget business cards Business cards are always forgotten and gather dust at networking events. How can a digital solution change this?   Guest Bio Alex is a leading technology innovator, serial entrepreneur, speaker, coach to Realtors and co-founder of RealGrader.com. With more than 20 years of experience, he is responsible for the creation of multiple digital marketing companies and the development of training programs that have reached hundreds of thousands of real estate professionals.  Alex focuses on social media growth, digital branding, technology solutions, reputation management, and sales growth.  His company Real Grader has been recognized by Inman, The Real Deal, Inc., Yahoo Finance, and Realtor.com. They recently won a 2CC Award for generating over 1 million dollars through a single marketing funnel. Recently we were chosen for the National Association of Realtors REACH Program for 2023. For more information, go to https://www.realgrader.com/ and email hello@realgrader.com. You can also follow Alex on Instagram.  Get your Instacard here (https://www.realgrader.com/nar-mvp-ic1687542165840)

Taking massive action after you’ve suffered a string of failures, setbacks, and losses is easier said than done, as many Realtors have found out. At best, it makes you more timid and hesitant, at worst, you become paralyzed and unable to do what is necessary to bounce back.    How can we make sure we recover faster after a setback?   In this episode, I’m inviting you to a coaching call experience. You’ll learn how to leverage AI, deal with failure, and how to feed your mindset and faith.      Three Things You’ll Learn In This Episode    - How to multiply your abilities  What can we do to go from incremental growth to quantum leaps?   - AI tools you should be using right now How do we use AI to get a higher return on our investment and time?   - How to put your faith into action Real estate can be a tough business, how do we avoid letting it get to us?

Not everyone in real estate is embracing AI, and that will put you at a huge disadvantage in the very near future. Even in real estate, every tool we use is going to include AI or have it built-in, and the sooner we get comfortable with it, the better off we’ll be. How do we get better at communicating with AI? What are quick-win AI strategies we can implement in our businesses? In this episode, Digital Marketing Coach, Content Creator, and Las Vegas Agent, Lori Ballen shares why everyone in real estate should be on the AI train.  Three Things You’ll Learn In This Episode    - Repurpose vs. restartIs it better to spend time updating our old content or just create something new?    - How to become a better prompter What steps can we take to improve the quality of the responses we get?   - The future of real estateWhy is it so critical that we become well-acquainted with AI right now?   Guest Bio Lori Ballen is a Digital Marketing Coach, Content Creator, Las Vegas Real Estate Agent, and Writer. When Lori joined Keller Williams Realty, Inc., she had hit rock bottom on a road of rags to riches and back to rags again. With no savings, no credit, and no resources on which to draw, Lori began to seek out creative ways to grow her business organically. Through her personal journey of learning to market her real estate business, Lori discovered and developed new ways to maximize the Internet for organic and paid search engine results using free and fee-based tools for real estate lead generation. As a result of her marketing success, Lori has been highly sought after as a coach, public speaker, and author. Lori’s work with digital marketing and Search Engine Optimization led to the birth of The Ballen Method, a self-guided digital marketing curriculum for DYI marketing real estate agents with a need to get more leads. Following the release of The Ballen Method, Lori launched Ballen Brands, a digital marketing company helping business professionals rise above the noise. In addition to the aspects of running a successful real estate business, Lori specializes in Search Engine Optimization (SEO), keyword strategies, content marketing, social signals, and lead generation. She has launched products such as Ballen Real Estate Websites (B.R.E.W.) custom tailored to her peers in the real estate industry. Although Lori thrives on digital marketing practices and lead generation, her truest spirit is in teaching. Her charismatic style and down-to-earth approach, coupled with her extensive knowledge, have earned her a coveted position on the stage nationwide and abroad. When not presenting live on stage, Lori produces a series of how-to articles, videos, and webinars with her peers in mind. For more information, head to https://loriballen.com and subscribe to her YouTube channel.

In order to build a six-figure business, we must add 2880 contacts to our CRM every year, but that’s impossible without a strategic daily practice to connect with people. With the 8x8 daily planner, it’s easy to create the habit of building relationships and become top of mind with the people in your sphere. How do we actually put this planner into practice and really add value to our databases? In this episode, I’m going to take you through a simple daily exercise that will grow your real estate business. Three Things You’ll Learn In This Episode    - The powerful acronym that will boost our marketing efforts  In real time, people are telling us about what’s important to them. How do we add this to our marketing so that we can connect with them on a deeper level?    - Why we have to pay attention to what’s happening in the lives of our sphere  How do we prepare for our clients’ pain points in advance?    - How I kept my business growing on medical leave Can we grow our income and simultaneously reduce our costs?  

In a tight inventory market, we can’t leave our lead conversion to chance. Agents need to do two key things to win listings. We need to be first to respond to a lead and, more importantly, respond with outstanding presentations and marketing materials. The leads we generate are gold. Sending a basic email with attachments just won’t cut it.   How does Highnote solve both the speed and quality issues when it comes to responding to leads? How can we use it to up our marketing game?   In this episode, I’m joined by the founder and business development leader of Highnote.io, Mark Choey, and Randy Tobbe. They share how their tool helps agents win more listings without doing a lot more work.   In this market where listings are fewer, leads are even more valuable now. You have to convert them and you can’t leave that to chance. -Mark Choey Three Things You’ll Learn In This Episode  - Don’t slow down because the market’s slow Right now agents are retreating, cutting back on marketing spend, and even leaving the business entirely. Why is this the best time to double down on our efforts?   - Win the listing before you even show upHow do we wow leads with our presentations and instantly stand out from the crowd?   - The power of a polished presentation There are 7 stages in all sales cycles. How can we leverage a tool like Highnote at every stage?   Guest Bio Mark is the founder of Highnote, a new presentation and proposal platform for sales and marketing professionals. His prior experience as a top 250 US real estate brokerage (Climb Real Estate) founder, a top producing sales person (#2 in condo sales in San Francisco), Masters in computer engineering, and experience with product design gives him unique insights into what makes for great software for the working sales and marketing industry.    Randy is the sales and business development leader at Highnote. For more information, head to https://highnote.io/.   

If you have a job that requires you to sell, the secret to success is to not sell at all.   The real value lies in becoming the first person the consumer thinks of when the problem we solve comes up. Creating consistent, quality content is how we accomplish that. A lack of time is the typical excuse, but we do have time to plan, shoot and publish amazing stuff.   How can we create a massive pipeline of content without spending most of our time in front of the camera? Why is social content so much more efficient in generating leads?   In today's episode, I’m joined by The Sales Doctor, Chet Lovegren. He shares simple tactics that will help you become a master of creating content.   Sales isn’t a participation game, it’s a performance game. -Chet Lovegren    Three Things You’ll Learn In This Episode    -Leverage the power of marketing  How do you build trust before you even get on the phone with someone?   -1 video = exponential content  How do we use the magic of editing and multiple cameras to create 6 months of content in 10 hours?   -Social is more efficient  Unlike antiquated marketing methods like billboards and benches, how does social media extend our reach thousands of times over?   Guest Bio   Chet Lovegren is The Sales Doctor. After working for 7+ years as an individual contributor, he started The Sales Doctor in 2020 as a way for salespeople and sales leaders to take a 'prescriptive' approach to diagnose and solve problems in their go-to-market strategy. Since then, Chet has helped companies raise over $100M in VC Funds and seen over 125 professionals perform at their best, get promoted, and achieve their true earning potential.​ For more information and for great free sales resources, head to https://www.thesalesdocrx.com/. You can also connect with Chet on LinkedIn.

As real estate agents using social media to expand our reach, we’re basically choosing to be public figures, and as our profiles rise, we might have to shift our expectation of privacy.   We are our own broadcasters in the name of real estate, and that means more recognition out in the world. The question is, how do we adjust to this newfound local fame? What steps can we take to protect ourselves in public? How do we combat marketing FOMO and shiny object syndrome?   In this episode, I’m joined by Atlanta Metro agent and content creator, Tonya Jones. We talk about the challenges of becoming a public figure.   Always be where you said you were going to be, doing what it is you said you were going to do. If not, the internet will make a liar out of you. - Marki Lemons-Ryhal   Three Things You’ll Learn In This Episode    -The challenge of becoming well known on social media With a high risk of people cloning our Instagram accounts, is it smarter and safer to make our accounts private?    -How to brand yourself if you have many agents with the same name as you How do we leverage our unique expertise, stats and accomplishments and create a brand and identity no one else can claim?    -How to combat FOMO and shiny object syndrome What’s the one thing we always need to return to when we’re tempted to dabble in something new?   Guest Bio   Tonya Jones is a Metro Atlanta Real Estate Agent and content creator devoted to helping people buy or sell a home with as little stress as possible!  To connect with her and watch her content, follow her on Facebook and Instagram.

Since ChatGPT hit the streets, nothing has been the same, and we’re only just starting to scratch the surface of what it can do for our industry. But a piece of technology is only as powerful as how we use it, and AI is no different.    There are things we can do to make the content ChatGPT produces better. How do we get better with the prompts we give it? Why do we still have to proofread and double-check the content?    In this episode, entrepreneur, tech expert, and managing partner of Agent Inner Circle, Alex Camelio returns to discuss all the opportunities and concerns around ChatGPT.  Three Things You’ll Learn In This Episode    - Bad tech vs. bad humans  Some of the concerns people have about ChatGPT are flawed responses and content that’s in violation of license law or the REALTORS Code of Ethics. Is this more about humans than tech?    - Why it’s vital to perfect our prompts  How do we tweak the tone of our AI content so that it caters to the audience we’re trying to attract?   - How to individualize AI  There are a lot of settings behind the scenes that can allow us to personalize what AI spits out, how do we access them?     Guest Bio   Alex Camelio is an entrepreneur, tech expert, and managing partner of Agent Inner Circle, a real estate agent community with over 50,000 members. Go to https://agentinnercircle.com to join the community.

There’s never been a better time to elevate your skills and your business. With so many tools at our disposal, we can increase our visibility and become thought leaders in our marketplace. But first, we have to get out of lurk-and-learn mode and into learn-and-implement mode.    How did I turn a “no” into a huge leap forward in my business? What measures did I put in place to manage my mental health during the pandemic?    In this episode, I’m joined in the hot seat by seasoned real estate veteran, Tamara Inzunza, as we cover how to equip yourself for success in 2022 and beyond.      Three Things You’ll Learn In This Episode    - How to start our day in action mode  It’s so easy to scroll ourselves out of productivity. Is it possible to make our time on social media more productive?    - The importance of creating connections away from our local markets How do we get the transaction in our local market and still get a referral from another market?    - The real story behind Six-Figures in Twelve Months How did one “no” inspire me to make one of my biggest dreams come true?     Guest Bio   Tamara Inzunza is a seasoned veteran in real estate. Licensed in 1997, Tamara earned her Associate  Broker’s license in 2006. For the past 24 years, she has been committed to learning while building her real estate business. As a RE/MAX agent for 15 years, she earned 100% Club and Platinum Club status multiple years, securing a place in the RE/MAX Hall of Fame.   Tamara earned the Certified Residential Specialist (CRS) designation in 2003 and has served as the regional representative for the  Northern Virginia chapter. Locally, she volunteers with the Northern Virginia Association of Realtors  (NVAR), serving on the Grievance Committee and on the Education Advisory Group. She also serves on the Economic Advisory Group for the Virginia Association of Realtors (VAR).   Tamara is currently the Vice President of Education and Training at Realty One Group Capital in Alexandria VA. As a Virginia Housing  Certified Trainer, she has built a successful business helping first-time homebuyers in addition to serving active-duty military and veterans who are PCSing to the area as a Military Relocation Professional (MRP).   Tamara holds a Bachelor of Business Administration in Computer Information Systems from James  Madison University. Presently, she is committed to helping the agents in Realty One Group unleash their potential and grow their business.   For more information, visit http://www.movingtonova.com and follow @therealtamzoo on Instagram.

Real estate has gone through a lot of changes in the last couple of years. Sometimes it seemed that tried and tested lead gen methods like cold calling weren’t relevant anymore.    The truth about cold calling is that it will never go out of style, and it’s a skill we have to keep as sharp as possible. How can shifting our mindset about cold calling directly impact our results? How can we make cold calling fun, and use it to grow?   In this episode, Head of Sales at Humantic AI Collin Mitchell joins me to discuss how he made over 500,000 cold calls in his career, what the perfect script looks like and how cold-calling can actually be enjoyable.     Three Things You’ll Learn In This Episode    - How to open a cold call The opening to your cold call is undoubtedly one of the most important parts of your conversation so how do you find one that works for you?   - Fine-tuning your cold-calling How does being consistent help us perfect conversations?   - How to use personality insights to build relationships Knowing your buyer's personality can help you be compatible with them, and understand what they value.     Guest Bio   Collin Mitchell is a 4x founder passionate about Sales, Entrepreneurship, and Podcasting. Collin is the Head of Sales at Humantic AI where they are helping sellers personalize the entire sales process to build more rapport and close more deals.   Collin is also the host of Sales Transformation. He started with nothing but managed to grow his first business from 0 to 5M ARR in 26 months! Collin has been in the Sales and Service (SaaS) Industry for 13 years.   Find Collin on LinkedIn @Collin Mitchell or visit https://humantic.ai.

From Fortune 500 companies to individual real estate agents, it’s important to have a brand that’s so distinct that it cuts through the noise of a crowded marketplace. Great brands don’t happen by chance, there’s a process we have to follow from our core values all the way through to our colors, logos and our messaging.    There are so many real estate agents in America, so standing out is key to our survival. How do we build a brand that becomes highly recognizable in our markets? What do the best companies do when it comes to branding?   In this special replay episode, branding expert, real estate entrepreneur, speaker, and podcast host, Franke Joehl shares a simple but effective process to build a strong brand in real estate.  Three Things You’ll Learn In This Episode    - Why our branding needs to appease the marketplace but still be authentic How do we make sure we’re not conveying a brand and messaging that’s confusing potential clients.    - The first step to powerful branding  What are the foundational pieces of branding that make it easier to choose the logo, slogan, colors and even the hashtags?    - How to do high-level market research without spending a dime  How can we infuse our brands with tactics and strategies from the best in the marketing field?     Guest Bio   Franke Joehl started in the Real Estate Industry with EXIT Realty in 2015 at age 18 and through the years serving in multiple roles he has found his passion for Teaching, Coaching, and Developing Agents and Brokerages. Starting in the industry as an executive assistant for a team, becoming a licensed agent, transitioning to Director of Agent Development for a multi-location brokerage to ultimately moving into a Leadership role with a regional sub franchisor, Franke has been on multiple sides of the Real Estate Transaction and uses this knowledge learned to teach and train agents and brokers to success using Social Media.   Currently serving as Director of Operations for EXIT Realty Alabama and Mississippi, recently named EXIT Realty Corp. International’s 2021 Region of the Year, Franke is responsible for maintaining franchise records and compliance, onboarding of new offices, coaching and training of agents, and overall operations for the entire region. Franke is a National Speaker, speaking across the US and Canada and the creator of Fearlessly Authentic Coaching and The Fearlessly Authentic Podcast, which are dedicated to helping real estate agents with all things Social Media, Marketing, and Branding while still being their Fearlessly Authentic Self. For more of Franke’s branding strategies, subscribe to his YouTube channel, and text FRANKE to 85377. Follow @frankejoehl on Instagram.

Real estate agents operate as independent contractors, and while that has many benefits, we miss out on so many financial opportunities when we haven’t registered a business entity that’s separate from us.    By changing how our businesses are set up, we can get access to a vast number of advantages that will take our businesses to the next level.    You’ll look more professional, present yourself with a clearer and more cohesive brand, but most of all, you can get business credit. But how do you start this process when it feels so overwhelming?    I’m joined by a young Realtor and entrepreneur who laid out the entire process on TikTok, and now he has over 50,000 views. In this episode, Vincent Roofe shows us exactly how to establish a business entity that allows us to get credit and more.  Three Things You’ll Learn In This Episode    - The power of a business entity How does a legal business entity shield our personal credit rating from taking a hit?    - How to raise capital without bringing any money to the table Vincent was a 25-year old college student - how was he able to raise money for a number of businesses?    - Ways to get the money we need for our businesses Can you acquire business credit without revenue?     Guest Bio Vincent Roofe is a Howard University student, entrepreneur and Realtor. His video on establishing a legal business entity has garnered almost 54,000 views on TikTok. For more information, follow @roofetherealtor on Instagram.

Real estate agents practically live on their phones. We have thousands of conversations packed with valuable information, but so much of it gets lost as soon as the phone call is over.    Sure, we could manually take down the information after the call, but something will inevitably slip through the cracks. What if AI could empower us by automatically documenting the information for us?    How can we leverage such a tool in our businesses? In this episode, I’m joined by the team at Productive AI. CEO, Enlai Chu and head of product, Joseph Wihbey share how their app is taking Realtors from analog to digital, and making us a thousand times more efficient in the process.  Three Things You’ll Learn In This Episode    - Acquire, analyze, action Productive AI doesn’t just transcribe information. Can it serve as a personal assistant so the information captured becomes actionable?   - Effective record capture  In real estate, records aren’t just for capturing client info. Can automated note-taking also reduce risk?    - One line summarization Our lives revolve around our phones, how can we use them more efficiently?     Guest Bios    Enlai Chu is the Founder and CEO of Productive AI. He is a seasoned entrepreneur with over 25 years of experience in messaging, voice, and video products. Productive.ai is a company that leverages AI to enhance cell phone calls for mobile professionals. Their AI features enable automatic transcription, summarization, and actionable insights from calls. Enlai co-founded 3jam, a group SMS and virtual number company that was later acquired by Skype. During his time at Skype/Microsoft, he managed the SMS, Skype-to-Go, and core messaging teams. Enlai's extensive telecom background includes roles at IPWireless, Cisco, and Newbridge Networks. In 2003, he was recognized as the Forbes Future Capitalist. Enlai holds an Electrical Engineering degree from the University of British Columbia and an MBA from UC Berkeley.   Joseph Wihbey is the COO and Head of Product at Productive.Ai. He is a captivating storyteller, product visionary, of all things (Not surprisingly) an actor. He has a versatile background in not-for-profit media, telecom, and startups, and has pursued opportunities that solely allow him to curate adventure and relationships he makes along the way.   If you’re interested in Productive AI, send an email to info@productive.ai.    Use access code MARKI for 7 Day Free Trial AND get 44% off their subscription if you choose to continue… Full Feature Set for $19/mo (Reg. $34/mo).