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Social Squad
Author: Mamamia Podcasts
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© 2024 Mamamia Podcasts
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Social Squad takes you behind the scenes of some of Australia's most influential women who are disrupting the media landscape one their own terms. Hosted by former reality star and influencer, Tully Smyth, each episode peers into the life of a particular influencer, taking a look behind the feeds and filters to find out what her life is really like.
15 Episodes
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Missing Social Squad? Why not check out our new podcast The Undone...https://omny.fm/shows/the-undone/dating-in-your-20s
Let’s be honest. When you’re in your 20s, everything feels complicated… which is where The Undone comes in, Mamamia's new podcast for people in their 20s.
Meet Emily and Lucy. They work at Mamamia and they live together in the inner city. They spend their days trying to work out how to turn the oven on, why their dating lives are such garbage fires, and why sometimes their tiny daily struggles seem just as insurmountable as the world’s biggest problems. Every week on The Undone they’ll be sharing dating stories and talking about the biggest issue in their world, because... nothing is simple in your 20s.
And today on the show they're joined by Social Squad host Tully Smyth Support the show: https://www.mamamia.com.au/mplus/See omnystudio.com/listener for privacy information.
Hi Social Squad listeners!
We want to introduce you to your new favourite podcast; Overshare. It's the show you shouldn’t really be listening to, but can’t stop.
Hosted by Kelly McCarren, Flex Mami & Lama Zakharia its like an invite into a private, adults-only group chat.
So, if you love conversations that cut the BS and get candid about everything from sex and relationships to mental health then this is the show for you.
It’s smart, it's dumb, it's taboo. It's three women and too much information and there are new episodes every week.
Subscribe in your favourite podcast app or listen at mamamia.com.au/podcasts
This episode was brought to you by Venus
CREDIT:
Hosts: Kelly McCarren, Flex Mami & Lama Zakharia
Producer: Rachael Hart
GET IN TOUCH:
Got a topic you'd like the Oversharers to discuss? Call our podphone on 02 8999 9386 or email us at podcast@mamamia.com.au
Want to join the conversation? Jump in our Facebook group...https://www.facebook.com/groups/479887816202041/Support the show: https://www.mamamia.com.au/mplus/See omnystudio.com/listener for privacy information.
Before she was CEO of Krumbled foods and a heavyweight in the lifestyle influencer space, Keira Rumble was following her dreams of becoming a professional skier.
As a teen a serious skiing accident saw Keira go through painstaking recovery and battle health issues. And it was during this time she began to focus on a more holistic approach to her health and wellbeing.
From struggling with fertility, to building a successful business in the wholefood industry, Keira has shared all these moments with her hundreds of thousands of followers.
And it hasn’t been easy.
Keira opens up to Tully about how her childhood shaped her adult spirit, the effect a physically driven upbringing has had on her, and why transparency and authenticity are so important when it comes to speaking to your audience.
GUEST: Keira Rumble - @krumble and @krumbledfoods
HOST: Tully Smyth - @tee_smyth
PRODUCER: Elise Cooper
GET IN TOUCH
Call the PodPhone on 02 8999 9386.
Email the show at podcast@mamamia.com.au
Social Squad is a podcast by Mamamia. Find more shows here https://www.mamamia.com.au/podcasts
Social Squad is also Mamamia's influencer marketing agency. Check us out on Instagram @socialsquad
Support the show: https://www.mamamia.com.au/mplus/See omnystudio.com/listener for privacy information.
Lorinska Merrington started out as a teacher, specialising in early childhood development and integration for children with special needs.
These days the “Yummy Mummy,” with the best laugh in the business, is a television personality, MC, influencer and reality TV star.
She’s also taking on the coding giants of Silicon Valley with her own app, Bub, which is designed to be the ultimate companion for expectant mums.
With almost 700,000 followers and a feed full of glamorous photos she knows this life could disappear as quickly as it came. So she works overtime to make sure that she can keep her kids fed, her mortgage paid, and her brand kicking goals.
She opens up to host Tully Smyth about the work that she put into her studies, the networking and the sacrifices she made to get to where she is today.
Plus she does it all with a damaged voice box! So if you’re wondering if she’s okay, we promise she is!
GUEST: Lorinska Merrington - @lorinska and @bub.app
HOST: Tully Smyth - @tee_smyth
PRODUCER: Elise Cooper
GET IN TOUCH
Call the PodPhone on 02 8999 9386.
Email the show at podcast@mamamia.com.au
Social Squad is a podcast by Mamamia. Find more shows here https://www.mamamia.com.au/podcasts
Social Squad is also Mamamia's influencer marketing agency. Check us out on Instagram @socialsquad
Support the show: https://www.mamamia.com.au/mplus/See omnystudio.com/listener for privacy information.
When Tegan Martin first entered Miss Universe Australia she was 18. She didn’t do much to prepare and had no idea what to expect. And despite this, she came second.
These days, Tegan is a model, presenter, influencer and health coach, who hosts “Girl Code” workshops educating young women about how to be smart online when building a brand. She wants people to understand the lasting impact that sharing your life online can have on your friends, family and future job opportunities.
Tegan opens up to host Tully Smyth about the difficulties of being in the public eye, having to fight for her career choices, and learning the hard way how much is too much to share online.
GUEST: Tegan Martin - @tegan.martinHOST: Tully Smyth - @tee_smythPRODUCER: Elise Cooper
GET IN TOUCH
Call the PodPhone on 02 8999 9386.
Email the show at podcast@mamamia.com.au
Social Squad is a podcast by Mamamia. Find more shows here https://www.mamamia.com.au/podcasts
Social Squad is also Mamamia's influencer marketing agency. Check us out on Instagram @socialsquadSupport the show: https://www.mamamia.com.au/mplus/See omnystudio.com/listener for privacy information.
Steph Claire Smith is a business woman with serious game. She is one half of lifestyle brand Keep It Cleaner, co-owner of sunglass brand Soda Shades and swimwear brand Midnight Co.
Kicking her career off as a model, Steph has created a cult-like following with the Keep It Cleaner or “KIC Girls” through their app, podcast and delicious range of snacks now available at all good grocery stores.
The KIC girls are a force to be reckoned with - they are a community of young women who literally worship the ground Steph - and her business partner and real-life bestie Laura Henshaw - walk on.
Steph opens up to Tully about being happy, healthy and strong, the joys and difficulties of running an international business with your best friend, and how her early days in modelling helped her find her own boundaries.
GUEST: Steph Claire Smith @stephclairesmith @midnightco @keepitcleaner @sodashadesHOST: Tully Smyth - @tee_smythPRODUCER: Elise Cooper
GET IN TOUCH
Call the PodPhone on 02 8999 9386.
Email the show at podcast@mamamia.com.au
Social Squad is a podcast by Mamamia. Find more shows here https://www.mamamia.com.au/podcasts
Social Squad is also Mamamia's influencer marketing agency. Check us out on Instagram @socialsquadSupport the show: https://www.mamamia.com.au/mplus/See omnystudio.com/listener for privacy information.
Bree Tomasel is a comedian and radio host who describes her job as “talking sh*t for a living”.
While she worked for a decade in radio trying to build her profile she knows it would be naive to suggest the hilarious and crude videos she made of her and her mum didn’t contribute to her success.
Bree’s video content has been picked up by huge online publications like UniLad and LadBible, and even garnered the attention of Hollywood heartthrob Channing Tatum.
As a bisexual woman, Bree makes a choice not to share much of her romantic life online; an interesting dynamic given she rose to fame because of her no-filter style of oversharing.
She opens up to Tully about LGBTQIA+ kids reaching out to her to share their own stories, and how she built a career out of “dumb” and fun videos.
GUEST: Bree Tomasel - Facebook @BreeTomasel Instagram @breetomasel
HOST: Tully Smyth - @tee_smyth
PRODUCER: Elise Cooper
GET IN TOUCH
Call the PodPhone on 02 8999 9386.
Email the show at podcast@mamamia.com.au
Social Squad is a podcast by Mamamia. Find more shows here https://www.mamamia.com.au/podcasts
Social Squad is also Mamamia's influencer marketing agency. Check us out on Instagram @socialsquad
Support the show: https://www.mamamia.com.au/mplus/See omnystudio.com/listener for privacy information.
Amy Maree Castano started her career in accounting. These days, she's one of the most successful beauty influencers in the country. That’s a pretty big change but getting there wasn’t easy.
In the early days she struggled to find her voice online and to get comfortable with sharing her life with her followers.
Amy’s husband Jono is also an influencer and celebrity personal trainer, and together they’re one of the most influential couples in social media. The pair met back in the days of Myspace and they’ve spent the better part of a decade together, tying the knot a year ago in a ceremony that would make Kim Kardashian blush.
Amy opens up to Tully Smyth about the hustle and grind of being a beauty influencer, how her background in accounting has helped with the fluctuating nature of influencer work, and if she really changed her surname when she married Jono because it matched her branding.
GUEST: Amy Maree Castano @amycastano
HOST: Tully Smyth - @tee_smyth
PRODUCER: Elise Cooper
GET IN TOUCH
Call the PodPhone on 02 8999 9386.
Email the show at podcast@mamamia.com.au
Social Squad is a podcast by Mamamia. Find more shows here https://www.mamamia.com.au/podcasts
Social Squad is also Mamamia's influencer marketing agency. Check us out on Instagram @socialsquadSupport the show: https://www.mamamia.com.au/mplus/See omnystudio.com/listener for privacy information.
Sara Crampton founded Harper and Harley more than a decade ago - before Instagram even existed, and only just as Facebook was gaining traction.
Since then, she’s worked relentlessly to grow from a blogger to a business owner, with her online retail store, The Undone. She remains one of Australia’s most well known women when it comes to style, even appearing on the 2016 reality show Fashion Bloggers.
Just like her style aesthetic, Sara’s ‘grid’ is minimalist and lush. With earthy tones and fine lines, she curates a sense of luxury in order.
But life is messy. Sara has a dog. She has a husband. She has a baby on the way. Sara opens up to host Tully Smyth about finding balance between the mess of real life and the order of her online presence, why she would never do reality TV again, and how she’s separated Harper and Harley from her own personal identity.
GUEST: Sara Crampton - @harperandharley and @theundonestore
HOST: Tully Smyth - @tee_smyth
PRODUCER: Elise Cooper
GET IN TOUCH
Call the PodPhone on 02 8999 9386.
Email the show at podcast@mamamia.com.au
Social Squad is a podcast by Mamamia. Find more shows here https://www.mamamia.com.au/podcasts
Social Squad is also Mamamia's influencer marketing agency. Check us out on Instagram @socialsquadSupport the show: https://www.mamamia.com.au/mplus/See omnystudio.com/listener for privacy information.
Lily Brown is a YouTuber, beauty blogger, influencer, and the most bad ass redhead you’ll ever meet.
The 20-year-old vlogger has no qualms showing the less glamorous parts of being a beauty influencer; particularly while dealing with acne flare ups and eczema.
From the boring parts of her days, to international trips, moving back home, and beach parties; Lily shares all the parts of her life with her hundreds of thousands of followers.
She uses her own journey with bad skin and anxiety to cut through the picture-perfect facade of the ‘gram and keep it transparent with the people who look up to her.
Tully digs deep with the beauty influencer about filtering apps, having down days, authenticity, and the weirdest DMs in her inbox .
GUEST: Lily Brown - @__lilybrown
HOST: Tully Smyth - @tee_smyth
PRODUCER: Elise Cooper
GET IN TOUCH
Call the PodPhone on 02 8999 9386.
Email the show at podcast@mamamia.com.au
Social Squad is a podcast by Mamamia. Find more shows here https://www.mamamia.com.au/podcasts
Social Squad is also Mamamia's influencer marketing agency. Check us out on Instagram @socialsquadSupport the show: https://www.mamamia.com.au/mplus/See omnystudio.com/listener for privacy information.
Elle Ferguson started as an influencer back in the days when a Blackberry was everyone’s device of choice.
She also started influencing as part of the duo, They All Hate Us.
After building a hugely successful brand and ecommerce site, Elle decided to go part ways with the brand's founding partner and had to build a brand again, on her own.
She’s now the founder of Elle Effect and managed to get an invite to Kim Kardashian’s house for the launch of KKW Beauty.
Tully Smyth sits down with Elle to find out how she ended up in Kimye’s bathroom, how she runs her business, how Instagram played a role in her relationship, and how she deals with haters online.
GUEST: Elle Ferguson - @elle_ferguson
HOST: Tully Smyth - @tee_smyth
PRODUCER: Elise Cooper
GET IN TOUCH
Call the PodPhone on 02 8999 9386.
Email the show at podcast@mamamia.com.au
Social Squad is a podcast by Mamamia. Find more shows here https://www.mamamia.com.au/podcasts
Social Squad is also Mamamia's influencer marketing agency. Check us out on Instagram Support the show: https://www.mamamia.com.au/mplus/See omnystudio.com/listener for privacy information.
Flex Mami is the ultimate “slashie”. The DJ, model, podcaster and MTV host is a breath of fresh air on a platform famous for hyper-constructed and ultra-staged personalities.
Flex is loved by fellow Insta celebs like body positivity champion Jameela Jamil and she’s been profiled by huge publications like Man Repeller. She also launched her own cross-continental podcast about sex, life, and philosophy, all while working with some of the biggest lifestyle and beauty brands.
Join host Tully Smyth as she talks to the woman everyone wants as their best friend...or therapist.
GUEST: Flex Mami - @flex.mami, Podcast @boboandflex
HOST: Tully Smyth - @tee_smyth
PRODUCER: Elise Cooper
GET IN TOUCH
Call the PodPhone on 02 8999 9386.
Email the show at podcast@mamamia.com.au
Social Squad is a podcast by Mamamia. Find more shows here https://www.mamamia.com.au/podcasts
Social Squad is also Mamamia's influencer marketing agency. Check us out on Instagram Support the show: https://www.mamamia.com.au/mplus/See omnystudio.com/listener for privacy information.
Sophie Cachia was one of Instagram’s original ‘mummy influencers.’
When she started out she was just 22 and quickly grew a following because of her candid approach to the highs and lowest lows of parenting. Fast forward to 2019 and she’s now got two children, a fashion line that’s so successful her most popular pieces sell out in minutes and a community of people hanging on her every word.
Since recording this episode Sophie and her partner Jaryd have publicly announced their separation on Instagram, a necessity when you live every aspect of your life and relationship online.
Join host Tully Smyth as she talks to the OG mummy blogger about how it feels to have so many people weighing in on your parenting, and how she navigates mixing family with business.
This episode of Social Squad contains discussion around suicide. If this raises any issues for you please call Lifeline on 13 11 14. They're here to help.
CREDITS
GUEST: Sophie Cachia @sophiecachia_ Cachia Clothing
HOST: Tully Smyth @tee_smyth
PRODUCER: Elise Cooper
GET IN TOUCH
Call the PodPhone on 02 8999 9386.
Email the show at podcast@mamamia.com.au
Social Squad is a podcast by Mamamia. Find more shows here https://www.mamamia.com.au/podcastsSupport the show: https://www.mamamia.com.au/mplus/See omnystudio.com/listener for privacy information.
When Laura Byrne won The Bachelor in 2016 she was surprised.
She also wasn’t a huge fan of Instagram. She had an account, @ladyandacat, that wasn’t doing much but it was the first year The Bachelor decided contestants should have their own Instagram accounts and she wasn’t prepared for what that would mean.
Before appearing on the show she had her own successful jewellery business, ToniMay. But after spending three months on one of Australia’s most popular TV show her business and profile boomed.
So how did she deal with her newfound fame and how does she make sure she keeps things real when she’s got a lot of people wanting to pay her a lot of money to post things?
Laura Byrne opens up to Tully Smyth about her journey into the crazy world of influencing...
CREDITS
GUEST: Laura Byrne - @ladyandacat @tonimay and @lifeuncutpodcastHOST: Tully Smyth - @tee_smythPRODUCER: Elise Cooper
GET IN TOUCH
Call the PodPhone on 02 8999 9386.
Email the show at podcast@mamamia.com.au
Social Squad is a podcast by Mamamia. Find more shows here https://www.mamamia.com.au/podcasts
Social Squad is also Mamamia's influencer marketing agency. Check us out on Instagram @socialsquadSupport the show: https://www.mamamia.com.au/mplus/See omnystudio.com/listener for privacy information.
Influencers fill the feeds of millions of women but what’s actually involved in attracting that kind of audience? And is ‘influencing’ a day job? Tully Smyth goes behind-the-scenes with some of Australia’s most influential women to find out how they manage their lifestyles, their socials, their money and their feelings. In this teaser episode you’ll find out what happened when Elle Ferguson slid into Kim Kardashian’s DMs….Support the show: https://www.mamamia.com.au/mplus/See omnystudio.com/listener for privacy information.
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